good morning believe nation today’s message is make your customers dreams
message is make your customers dreams
message is make your customers dreams come true over to you Arthur Blank you
come true over to you Arthur Blank you
come true over to you Arthur Blank you know to me it was always about you know
know to me it was always about you know
know to me it was always about you know understanding what the customers were
understanding what the customers were
understanding what the customers were coming from trying to satisfy their
coming from trying to satisfy their
coming from trying to satisfy their needs making their dreams come true
needs making their dreams come true
needs making their dreams come true making their problems go away and we
making their problems go away and we
making their problems go away and we knew if we did the right things to
knew if we did the right things to
knew if we did the right things to support those kind of values at the end
support those kind of values at the end
support those kind of values at the end of the day we’re going to produce the
of the day we’re going to produce the
of the day we’re going to produce the kind of financial results that we did
kind of financial results that we did
kind of financial results that we did which were great for our shareholders
which were great for our shareholders
which were great for our shareholders great for our associates great for our
great for our associates great for our
great for our associates great for our investors and great for the communities
investors and great for the communities
investors and great for the communities that we serve in terms of giving back in
that we serve in terms of giving back in
that we serve in terms of giving back in a variety of ways I think it’s really
a variety of ways I think it’s really
a variety of ways I think it’s really important message because so many
important message because so many
important message because so many entrepreneurs that I find are just
entrepreneurs that I find are just
entrepreneurs that I find are just starting the business trying to make a
starting the business trying to make a
starting the business trying to make a lot of money and that is not the path to
lot of money and that is not the path to
lot of money and that is not the path to success really what you want to do is
success really what you want to do is
success really what you want to do is think about your customers right think
think about your customers right think
think about your customers right think about what your customers want think
about what your customers want think
about what your customers want think about what their biggest pain points are
about what their biggest pain points are
about what their biggest pain points are with their biggest needs are and solve
with their biggest needs are and solve
with their biggest needs are and solve it for them right what dreams and
it for them right what dreams and
it for them right what dreams and ambitions and desires do they have and
ambitions and desires do they have and
ambitions and desires do they have and how can you be a part of a solution and
how can you be a part of a solution and
how can you be a part of a solution and doing that will make you not just a lot
doing that will make you not just a lot
doing that will make you not just a lot of money but also make you feel good
of money but also make you feel good
of money but also make you feel good like you are adding value to the world
like you are adding value to the world
like you are adding value to the world you are helping somebody’s life become
you are helping somebody’s life become
you are helping somebody’s life become better I look at Toronto dance houses
better I look at Toronto dance houses
better I look at Toronto dance houses where I am right now the the TDS studio
where I am right now the the TDS studio
where I am right now the the TDS studio and the the mantra here is all about
and the the mantra here is all about
and the the mantra here is all about family and you look at people who come
family and you look at people who come
family and you look at people who come nobody comes to this school trying to
nobody comes to this school trying to
nobody comes to this school trying to become the best salsa dancer in the
become the best salsa dancer in the
become the best salsa dancer in the world right people come for a variety of
world right people come for a variety of
world right people come for a variety of reasons people come because they want to
reasons people come because they want to
reasons people come because they want to meet somebody people come because they
meet somebody people come because they
meet somebody people come because they want to develop new friends people come
want to develop new friends people come
want to develop new friends people come because they want to stay fit people
because they want to stay fit people
because they want to stay fit people come because they’re bored with their
come because they’re bored with their
come because they’re bored with their life you know a lot of the people who
life you know a lot of the people who
life you know a lot of the people who come this is a highlight of them for the
come this is a highlight of them for the
come this is a highlight of them for the week right this is something that they
week right this is something that they
week right this is something that they look forward to because they’re they may
look forward to because they’re they may
look forward to because they’re they may not be growing in their regular life and
not be growing in their regular life and
not be growing in their regular life and this is a way for them to grow and learn
this is a way for them to grow and learn
this is a way for them to grow and learn and meet somebody and have fun and be a
and meet somebody and have fun and be a
and meet somebody and have fun and be a part of a community and when we
part of a community and when we
part of a community and when we recognize that then it’s not just about
recognize that then it’s not just about
recognize that then it’s not just about how much can we charge for a class how
how much can we charge for a class how
how much can we charge for a class how much money can we take from these people
much money can we take from these people
much money can we take from these people right it’s much more about if we can
right it’s much more about if we can
right it’s much more about if we can give them a positive experience if we
give them a positive experience if we
give them a positive experience if we can connect them with other people
can connect them with other people
can connect them with other people if we can make them feel like they’re
if we can make them feel like they’re
if we can make them feel like they’re learning and growing they’re going to
learning and growing they’re going to
learning and growing they’re going to want to come back and that’s a service
want to come back and that’s a service
want to come back and that’s a service that people will pay for and then we’ve
that people will pay for and then we’ve
that people will pay for and then we’ve just extended the business based on the
just extended the business based on the
just extended the business based on the needs and wants and the dreams of our
needs and wants and the dreams of our
needs and wants and the dreams of our customers so as an example it started
customers so as an example it started
customers so as an example it started off just being salsa classes right you
off just being salsa classes right you
off just being salsa classes right you come you learn a class you come for one
come you learn a class you come for one
come you learn a class you come for one hour week people found that they wanted
hour week people found that they wanted
hour week people found that they wanted time to practice in between they wanted
time to practice in between they wanted
time to practice in between they wanted more social aspect to it they wanted to
more social aspect to it they wanted to
more social aspect to it they wanted to connect with other people so we started
connect with other people so we started
connect with other people so we started hosting what are called socials where
hosting what are called socials where
hosting what are called socials where every Wednesday night we have a bachata
every Wednesday night we have a bachata
every Wednesday night we have a bachata social every Sunday night we have a
social every Sunday night we have a
social every Sunday night we have a salsa social and then twice a month we
salsa social and then twice a month we
salsa social and then twice a month we do a party at a local club and it’s just
do a party at a local club and it’s just
do a party at a local club and it’s just basically an opportunity for people to
basically an opportunity for people to
basically an opportunity for people to come practice our moves meet each other
come practice our moves meet each other
come practice our moves meet each other have fun connect with other students and
have fun connect with other students and
have fun connect with other students and just have a deeper and more rich
just have a deeper and more rich
just have a deeper and more rich experience through our salsa classes and
experience through our salsa classes and
experience through our salsa classes and that’s an opportunity to make more money
that’s an opportunity to make more money
that’s an opportunity to make more money to write like people come when they pay
to write like people come when they pay
to write like people come when they pay to come these events but the reason to
to come these events but the reason to
to come these events but the reason to do it was hey how can we milk more money
do it was hey how can we milk more money
do it was hey how can we milk more money out of our customers right how can we
out of our customers right how can we
out of our customers right how can we increase our revenue it was one of the
increase our revenue it was one of the
increase our revenue it was one of the problems that our students are having
problems that our students are having
problems that our students are having actually make our customers dream comes
actually make our customers dream comes
actually make our customers dream comes true when a lot of them have gone on you
true when a lot of them have gone on you
true when a lot of them have gone on you know I met Nina through salsa Alex who’s
know I met Nina through salsa Alex who’s
know I met Nina through salsa Alex who’s been on the channel is in my operations
been on the channel is in my operations
been on the channel is in my operations manager actually just proposed to his
manager actually just proposed to his
manager actually just proposed to his girlfriend on New Year’s Eve so he met
girlfriend on New Year’s Eve so he met
girlfriend on New Year’s Eve so he met his now fiance through salsa right where
his now fiance through salsa right where
his now fiance through salsa right where people are losing a lot of way people
people are losing a lot of way people
people are losing a lot of way people are making new friends people feel like
are making new friends people feel like
are making new friends people feel like they have meaning and purpose people are
they have meaning and purpose people are
they have meaning and purpose people are having a lot of fun and we’re making
having a lot of fun and we’re making
having a lot of fun and we’re making their dreams come true when were
their dreams come true when were
their dreams come true when were profiting from it but it’s the reason
profiting from it but it’s the reason
profiting from it but it’s the reason they get into it isn’t because we’re
they get into it isn’t because we’re
they get into it isn’t because we’re just trying to make a lot of money we’re
just trying to make a lot of money we’re
just trying to make a lot of money we’re trying to help our customers and by
trying to help our customers and by
trying to help our customers and by doing that you end up making a lot of
doing that you end up making a lot of
doing that you end up making a lot of money so the question today today is how
money so the question today today is how
money so the question today today is how do you make your customers dreams come
do you make your customers dreams come
do you make your customers dreams come true leave it in the comments below I’m
true leave it in the comments below I’m
true leave it in the comments below I’m really curious to see what you guys are
really curious to see what you guys are
really curious to see what you guys are going to write and I will join the
going to write and I will join the
going to write and I will join the discussion thank you so much for
discussion thank you so much for
discussion thank you so much for watching have an amazing day continue to
watching have an amazing day continue to
watching have an amazing day continue to believe and I’ll see you again tomorrow
believe and I’ll see you again tomorrow
believe and I’ll see you again tomorrow morning for another shot events press 0
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