hi I’m Evan Carmichael welcome to another edition of ask Evan today
another edition of ask Evan today
another edition of ask Evan today mention a question from one of my
mention a question from one of my
mention a question from one of my readers Egypt who wrote in saying thank
readers Egypt who wrote in saying thank
readers Egypt who wrote in saying thank you for all the informative videos I
you for all the informative videos I
you for all the informative videos I have a question
have a question
have a question crowd we have a crowdfunding campaign to
crowd we have a crowdfunding campaign to
crowd we have a crowdfunding campaign to raise funds for new invention an idea go
raise funds for new invention an idea go
raise funds for new invention an idea go go with it we have great response and
go with it we have great response and
go with it we have great response and sharing people are not donating Kiva
sharing people are not donating Kiva
sharing people are not donating Kiva give us some advice are this our first
give us some advice are this our first
give us some advice are this our first campaign and might be doing something
campaign and might be doing something
campaign and might be doing something wrong did an email blast for one after
wrong did an email blast for one after
wrong did an email blast for one after the campaign launched post on various
the campaign launched post on various
the campaign launched post on various blog LinkedIn Twitter Facebook contact
blog LinkedIn Twitter Facebook contact
blog LinkedIn Twitter Facebook contact the friends friend will take part of the
the friends friend will take part of the
the friends friend will take part of the campaign thanks an event so let’s see
campaign thanks an event so let’s see
campaign thanks an event so let’s see what we can do so I’m loading up the
what we can do so I’m loading up the
what we can do so I’m loading up the page here Egypt typically with these
page here Egypt typically with these
page here Egypt typically with these things you can have a couple of issues
things you can have a couple of issues
things you can have a couple of issues with either your your product or your
with either your your product or your
with either your your product or your messaging is not great and so it is a
messaging is not great and so it is a
messaging is not great and so it is a healing cap medical wig you know I don’t
healing cap medical wig you know I don’t
healing cap medical wig you know I don’t know too much about the conditions here
know too much about the conditions here
know too much about the conditions here chemo burns alopecia to know you know
chemo burns alopecia to know you know
chemo burns alopecia to know you know that’s a huge demand or not but either
that’s a huge demand or not but either
that’s a huge demand or not but either your messaging your product isn’t great
your messaging your product isn’t great
your messaging your product isn’t great or you have the wrong people come into
or you have the wrong people come into
or you have the wrong people come into your page or not enough people are
your page or not enough people are
your page or not enough people are coming to your page or some kind of
coming to your page or some kind of
coming to your page or some kind of combination of it so you’ve got 171
combination of it so you’ve got 171
combination of it so you’ve got 171 dollars raised out of $150,000 goal with
dollars raised out of $150,000 goal with
dollars raised out of $150,000 goal with only seven days left so it’s gonna be I
only seven days left so it’s gonna be I
only seven days left so it’s gonna be I mean tight to get that that finished
mean tight to get that that finished
mean tight to get that that finished looking through let’s see what we got
looking through let’s see what we got
looking through let’s see what we got now you have a lot of Facebook likes a
now you have a lot of Facebook likes a
now you have a lot of Facebook likes a lot of tweets happening here interesting
lot of tweets happening here interesting
lot of tweets happening here interesting that there’s so many with only $171
that there’s so many with only $171
that there’s so many with only $171 contributed I’d start to think that
contributed I’d start to think that
contributed I’d start to think that maybe some of these were bought you know
maybe some of these were bought you know
maybe some of these were bought you know 500 or something like that
500 or something like that
500 or something like that you don’t want to fake your social media
you don’t want to fake your social media
you don’t want to fake your social media too much cuz it can cause a lot of
too much cuz it can cause a lot of
too much cuz it can cause a lot of skepticism looking at the video here we
skepticism looking at the video here we
skepticism looking at the video here we can also check it out if we go watch on
can also check it out if we go watch on
can also check it out if we go watch on YouTube so we’ve got 55,000 people who
YouTube so we’ve got 55,000 people who
YouTube so we’ve got 55,000 people who viewed it 621 thumbs up snow thumbs down
viewed it 621 thumbs up snow thumbs down
viewed it 621 thumbs up snow thumbs down no comments so again that’s screaming
no comments so again that’s screaming
no comments so again that’s screaming that you know these are probably
that you know these are probably
that you know these are probably purchased views or purchased thumbs ups
purchased views or purchased thumbs ups
purchased views or purchased thumbs ups because usually with the video with that
because usually with the video with that
because usually with the video with that many views and thumbs ups you’d have
many views and thumbs ups you’d have
many views and thumbs ups you’d have somebody leaving a comment at least on
somebody leaving a comment at least on
somebody leaving a comment at least on it so again you know just people who who
it so again you know just people who who
it so again you know just people who who are you know faking or social media to
are you know faking or social media to
are you know faking or social media to boost our numbers okay and sometimes you
boost our numbers okay and sometimes you
boost our numbers okay and sometimes you know cause a lot of people to question
know cause a lot of people to question
know cause a lot of people to question whether they should you know be a part
whether they should you know be a part
whether they should you know be a part of this company or not so just something
of this company or not so just something
of this company or not so just something to think about in terms of building the
to think about in terms of building the
to think about in terms of building the awareness for this really two most of
awareness for this really two most of
awareness for this really two most of the projects that go up on idea Google
the projects that go up on idea Google
the projects that go up on idea Google or Kickstarter don’t end up getting
or Kickstarter don’t end up getting
or Kickstarter don’t end up getting funded and it’s the ones that start
funded and it’s the ones that start
funded and it’s the ones that start doing well that then make it to the home
doing well that then make it to the home
doing well that then make it to the home page and get the exposure and so before
page and get the exposure and so before
page and get the exposure and so before idea Google’s gonna give you any kind of
idea Google’s gonna give you any kind of
idea Google’s gonna give you any kind of traction on this and give you the
traction on this and give you the
traction on this and give you the exposure you have to do a lot of the
exposure you have to do a lot of the
exposure you have to do a lot of the groundwork yourself just putting it up
groundwork yourself just putting it up
groundwork yourself just putting it up isn’t gonna do it and I know you said
isn’t gonna do it and I know you said
isn’t gonna do it and I know you said you’ve done a lot of different types of
you’ve done a lot of different types of
you’ve done a lot of different types of work that may be driven traffic but it’s
work that may be driven traffic but it’s
work that may be driven traffic but it’s probably not the right people who are
probably not the right people who are
probably not the right people who are coming you know you don’t just want
coming you know you don’t just want
coming you know you don’t just want numbers you want qualified people who
numbers you want qualified people who
numbers you want qualified people who are interested in this so what I would
are interested in this so what I would
are interested in this so what I would do is try to build up my own list prior
do is try to build up my own list prior
do is try to build up my own list prior to it and think about three strategies
to it and think about three strategies
to it and think about three strategies one guest blogging so you could guest
one guest blogging so you could guest
one guest blogging so you could guest blog either about the process of
blog either about the process of
blog either about the process of starting something up an idea Google but
starting something up an idea Google but
starting something up an idea Google but but more promising would be target
but more promising would be target
but more promising would be target anybody who has a popular blog in this
anybody who has a popular blog in this
anybody who has a popular blog in this kind of field so somebody who writes
kind of field so somebody who writes
kind of field so somebody who writes about wigs or you know any of those
about wigs or you know any of those
about wigs or you know any of those conditions if you could have a guest
conditions if you could have a guest
conditions if you could have a guest post on there that that then also
post on there that that then also
post on there that that then also promotes your idea google campaign
promotes your idea google campaign
promotes your idea google campaign you’re gonna be driving fewer people but
you’re gonna be driving fewer people but
you’re gonna be driving fewer people but but much more targeted people to the
but much more targeted people to the
but much more targeted people to the page number one guest blogging number
page number one guest blogging number
page number one guest blogging number two PR and media reach out to you can
two PR and media reach out to you can
two PR and media reach out to you can look at national media campaigns but
look at national media campaigns but
look at national media campaigns but more more likely you get some traction
more more likely you get some traction
more more likely you get some traction with the smaller media outlets people
with the smaller media outlets people
with the smaller media outlets people who do talk about these kinds of issues
who do talk about these kinds of issues
who do talk about these kinds of issues and let them know you exist let them
and let them know you exist let them
and let them know you exist let them know the campaign is here be a resource
know the campaign is here be a resource
know the campaign is here be a resource with them write a press release
with them write a press release
with them write a press release offer the right stories for them as much
offer the right stories for them as much
offer the right stories for them as much as you can to get some media to drive
as you can to get some media to drive
as you can to get some media to drive traffic to this page and get some orders
traffic to this page and get some orders
traffic to this page and get some orders would be a fantastic idea and the third
would be a fantastic idea and the third
would be a fantastic idea and the third is reach out to connectors and
is reach out to connectors and
is reach out to connectors and influencers so people who
influencers so people who
influencers so people who have a blood blog but tweet a lot about
have a blood blog but tweet a lot about
have a blood blog but tweet a lot about it or are very active on Google+ or
it or are very active on Google+ or
it or are very active on Google+ or Facebook or YouTube get them to know
Facebook or YouTube get them to know
Facebook or YouTube get them to know about it get them to partner up and help
about it get them to partner up and help
about it get them to partner up and help help expose it to their audience as well
help expose it to their audience as well
help expose it to their audience as well because to have only $171 here again one
because to have only $171 here again one
because to have only $171 here again one of the problems is either either you
of the problems is either either you
of the problems is either either you have tons of people coming into this
have tons of people coming into this
have tons of people coming into this page but the product and the messaging
page but the product and the messaging
page but the product and the messaging are just not great you know people don’t
are just not great you know people don’t
are just not great you know people don’t want what you have
want what you have
want what you have now I’m that’s probably not what’s
now I’m that’s probably not what’s
now I’m that’s probably not what’s happening it’s probably more you have
happening it’s probably more you have
happening it’s probably more you have the wrong people coming and not enough
the wrong people coming and not enough
the wrong people coming and not enough people coming so the people are coming
people coming so the people are coming
people coming so the people are coming or either bought from places like Fiverr
or either bought from places like Fiverr
or either bought from places like Fiverr or you know the spam doubt and they hit
or you know the spam doubt and they hit
or you know the spam doubt and they hit the webpage but they’re not qualified
the webpage but they’re not qualified
the webpage but they’re not qualified people who are your potential buyers so
people who are your potential buyers so
people who are your potential buyers so to make any these campaigns go sometimes
to make any these campaigns go sometimes
to make any these campaigns go sometimes it just it’s lucky and they and they hit
it just it’s lucky and they and they hit
it just it’s lucky and they and they hit but usually you have to do a lot of
but usually you have to do a lot of
but usually you have to do a lot of groundwork on on your own to get up to a
groundwork on on your own to get up to a
groundwork on on your own to get up to a certain dollar amount and then the
certain dollar amount and then the
certain dollar amount and then the website like idea google will help
website like idea google will help
website like idea google will help promote you and get you on the homepage
promote you and get you on the homepage
promote you and get you on the homepage and give even more exposure so you need
and give even more exposure so you need
and give even more exposure so you need to think about ways that you can already
to think about ways that you can already
to think about ways that you can already sell five ten fifteen twenty thousand
sell five ten fifteen twenty thousand
sell five ten fifteen twenty thousand dollars of this stuff on your own
dollars of this stuff on your own
dollars of this stuff on your own through your own connections and through
through your own connections and through
through your own connections and through your own exposure of guest blogging PR
your own exposure of guest blogging PR
your own exposure of guest blogging PR media reaching out to connectors and
media reaching out to connectors and
media reaching out to connectors and influencers because idea gold was not
influencers because idea gold was not
influencers because idea gold was not going to want to put on their homepage
going to want to put on their homepage
going to want to put on their homepage something that only is raised $171 if
something that only is raised $171 if
something that only is raised $171 if they see that there’s already been some
they see that there’s already been some
they see that there’s already been some momentum then they’re going to help you
momentum then they’re going to help you
momentum then they’re going to help you take that to the next level so hopefully
take that to the next level so hopefully
take that to the next level so hopefully that helped for those of you watching if
that helped for those of you watching if
that helped for those of you watching if you like the video please give it a
you like the video please give it a
you like the video please give it a thumbs up below and if you have a
thumbs up below and if you have a
thumbs up below and if you have a question about your own campaign or your
question about your own campaign or your
question about your own campaign or your own website I’d love to be able to try
own website I’d love to be able to try
own website I’d love to be able to try to help you if you want leave it in the
to help you if you want leave it in the
to help you if you want leave it in the comments section I always read those and
comments section I always read those and
comments section I always read those and try to respond to everybody so thank you
try to respond to everybody so thank you
try to respond to everybody so thank you and I’ll see you on the next episode
”
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