hi I’m Evan Carmichael welcome to other edition of ask Evan today i’m answering
edition of ask Evan today i’m answering
edition of ask Evan today i’m answering a question from one of my readers rich
a question from one of my readers rich
a question from one of my readers rich who wrote in asking about feedback for
who wrote in asking about feedback for
who wrote in asking about feedback for his website so i just launched something
his website so i just launched something
his website so i just launched something new hoping to get some feedback on it
new hoping to get some feedback on it
new hoping to get some feedback on it you got the time it’s at the marketing
you got the time it’s at the marketing
you got the time it’s at the marketing agency com side project that’s about
agency com side project that’s about
agency com side project that’s about helping businesses and organizations
helping businesses and organizations
helping businesses and organizations reach more than ideal customers who the
reach more than ideal customers who the
reach more than ideal customers who the search social and mobile marketing open
search social and mobile marketing open
search social and mobile marketing open any criticisms may have I got a thick
any criticisms may have I got a thick
any criticisms may have I got a thick skin and my therapist is on retainer
skin and my therapist is on retainer
skin and my therapist is on retainer alright so let’s check out the site and
alright so let’s check out the site and
alright so let’s check out the site and see what kind of feedback we can give
see what kind of feedback we can give
see what kind of feedback we can give now I’m a little bit delayed in
now I’m a little bit delayed in
now I’m a little bit delayed in responding so my apologies they’re rich
responding so my apologies they’re rich
responding so my apologies they’re rich at first glance I like the site it’s got
at first glance I like the site it’s got
at first glance I like the site it’s got a great theme to it reach more your
a great theme to it reach more your
a great theme to it reach more your ideal customers I guess the call to
ideal customers I guess the call to
ideal customers I guess the call to action here is to get people to sign up
action here is to get people to sign up
action here is to get people to sign up for this newsletter here but it looks
for this newsletter here but it looks
for this newsletter here but it looks professionally done I like the logo
professionally done I like the logo
professionally done I like the logo marking agents with Rich Brooks and
marking agents with Rich Brooks and
marking agents with Rich Brooks and let’s scroll down see what else we have
let’s scroll down see what else we have
let’s scroll down see what else we have here we got a white paper great easy to
here we got a white paper great easy to
here we got a white paper great easy to get people on your your list feature
get people on your your list feature
get people on your your list feature dispatches search social mobile great
dispatches search social mobile great
dispatches search social mobile great well I like the homepage a lot it’s good
well I like the homepage a lot it’s good
well I like the homepage a lot it’s good my only thoughts here maybe improvements
my only thoughts here maybe improvements
my only thoughts here maybe improvements is you’re trying to get people on to
is you’re trying to get people on to
is you’re trying to get people on to this newsletter list and if they haven’t
this newsletter list and if they haven’t
this newsletter list and if they haven’t heard of you before or haven’t heard of
heard of you before or haven’t heard of
heard of you before or haven’t heard of the marketing agency for then people
the marketing agency for then people
the marketing agency for then people might be a little skeptical so I know
might be a little skeptical so I know
might be a little skeptical so I know you’ve done a lot of work in the past
you’ve done a lot of work in the past
you’ve done a lot of work in the past with your writing and so you know
with your writing and so you know
with your writing and so you know include that you’ve been own fast
include that you’ve been own fast
include that you’ve been own fast company that you’ve been interviewed in
company that you’ve been interviewed in
company that you’ve been interviewed in various publications you’ve written
various publications you’ve written
various publications you’ve written various publications have some kind of
various publications have some kind of
various publications have some kind of social proof you know if you have a lot
social proof you know if you have a lot
social proof you know if you have a lot of likes or you know plus ones on this
of likes or you know plus ones on this
of likes or you know plus ones on this page that might help a lot of people
page that might help a lot of people
page that might help a lot of people tweeting about it or some testimonials
tweeting about it or some testimonials
tweeting about it or some testimonials you know the marketing agents newsletter
you know the marketing agents newsletter
you know the marketing agents newsletter was the best thing I ever read something
was the best thing I ever read something
was the best thing I ever read something like that might add a little bit to it
like that might add a little bit to it
like that might add a little bit to it because a lot there’s so many companies
because a lot there’s so many companies
because a lot there’s so many companies out here that are trying to target
out here that are trying to target
out here that are trying to target entrepreneurs and say they can help them
entrepreneurs and say they can help them
entrepreneurs and say they can help them with search and social and mobile and so
with search and social and mobile and so
with search and social and mobile and so it can be hard to send out they’ve got a
it can be hard to send out they’ve got a
it can be hard to send out they’ve got a really professional and catchy looking
really professional and catchy looking
really professional and catchy looking website which is awesome but having a
website which is awesome but having a
website which is awesome but having a little bit more proof to show that you
little bit more proof to show that you
little bit more proof to show that you know there’s people behind this who’ve
know there’s people behind this who’ve
know there’s people behind this who’ve actually done a lot of work and have a
actually done a lot of work and have a
actually done a lot of work and have a lot of
lot of
lot of Arians and that they get results could
Arians and that they get results could
Arians and that they get results could really entice people to want to sign up
really entice people to want to sign up
really entice people to want to sign up instead of just bouncing so I you know
instead of just bouncing so I you know
instead of just bouncing so I you know take a look at your bounce rate and see
take a look at your bounce rate and see
take a look at your bounce rate and see how many people aren’t you converting
how many people aren’t you converting
how many people aren’t you converting and adding some of those things like
and adding some of those things like
and adding some of those things like logos of media you’ve been in or
logos of media you’ve been in or
logos of media you’ve been in or testimonials or having some kind of
testimonials or having some kind of
testimonials or having some kind of social proof could really help improve
social proof could really help improve
social proof could really help improve your sign up right so that’s my only
your sign up right so that’s my only
your sign up right so that’s my only thought but otherwise this page is
thought but otherwise this page is
thought but otherwise this page is looking pretty good let’s go check out
looking pretty good let’s go check out
looking pretty good let’s go check out the blog and see what else we can find
the blog and see what else we can find
the blog and see what else we can find here so six Facebook book miss worth
here so six Facebook book miss worth
here so six Facebook book miss worth debunking let’s load it up so we got
debunking let’s load it up so we got
debunking let’s load it up so we got this is great a lot of great social
this is great a lot of great social
this is great a lot of great social proof here is can tweeted Lincoln shared
proof here is can tweeted Lincoln shared
proof here is can tweeted Lincoln shared facebook likes it’s great I know rich
facebook likes it’s great I know rich
facebook likes it’s great I know rich has awesome content so this is probably
has awesome content so this is probably
has awesome content so this is probably really good and without actually going
really good and without actually going
really good and without actually going through the the content itself we got
through the the content itself we got
through the the content itself we got you know good lengthy content good
you know good lengthy content good
you know good lengthy content good pictures subdivided well easy to read
pictures subdivided well easy to read
pictures subdivided well easy to read easy to scan hold you know titles in
easy to scan hold you know titles in
easy to scan hold you know titles in between looking good we got some
between looking good we got some
between looking good we got some comments that’s great I liked it is a
comments that’s great I liked it is a
comments that’s great I liked it is a call to action at the end so somebody
call to action at the end so somebody
call to action at the end so somebody just finds this from a google search
just finds this from a google search
just finds this from a google search they’ll be able to sign up again here at
they’ll be able to sign up again here at
they’ll be able to sign up again here at the end with your name and email this
the end with your name and email this
the end with your name and email this might be a little stronger if you’re not
might be a little stronger if you’re not
might be a little stronger if you’re not if you’re still not subscribed about a
if you’re still not subscribed about a
if you’re still not subscribed about a sign up box right here to make your life
sign up box right here to make your life
sign up box right here to make your life easier no spam just free quality updates
easier no spam just free quality updates
easier no spam just free quality updates to help you reach more ideal customers
to help you reach more ideal customers
to help you reach more ideal customers you know that might that might be a
you know that might that might be a
you know that might that might be a little more it might be a bit stronger
little more it might be a bit stronger
little more it might be a bit stronger with the focus on the value that you
with the focus on the value that you
with the focus on the value that you provide and maybe even put a testimonial
provide and maybe even put a testimonial
provide and maybe even put a testimonial about how great the dispatches are so if
about how great the dispatches are so if
about how great the dispatches are so if somebody has just landed on this page is
somebody has just landed on this page is
somebody has just landed on this page is the first Oracle they’ve read and they
the first Oracle they’ve read and they
the first Oracle they’ve read and they loved it and they see this call to
loved it and they see this call to
loved it and they see this call to action it’s really compelling and they
action it’s really compelling and they
action it’s really compelling and they want to sign up but again you know great
want to sign up but again you know great
want to sign up but again you know great content good comments if it’s good
content good comments if it’s good
content good comments if it’s good shares that would probably my only
shares that would probably my only
shares that would probably my only suggestion is is making that a little
suggestion is is making that a little
suggestion is is making that a little bit stronger
bit stronger
bit stronger what else we have let’s check out the
what else we have let’s check out the
what else we have let’s check out the about page about the marketing agents so
about page about the marketing agents so
about page about the marketing agents so a little more information about you guys
a little more information about you guys
a little more information about you guys all about helping you find and engage
all about helping you find and engage
all about helping you find and engage your audience with social search and
your audience with social search and
your audience with social search and mobile marketing great I like the
mobile marketing great I like the
mobile marketing great I like the picture I probably make it a little more
picture I probably make it a little more
picture I probably make it a little more close-up it’s a funky picture some
close-up it’s a funky picture some
close-up it’s a funky picture some Lobster company there in the background
Lobster company there in the background
Lobster company there in the background interesting but people do like to buy
interesting but people do like to buy
interesting but people do like to buy from people so the more personal you can
from people so the more personal you can
from people so the more personal you can make it the better and it’s kind of hard
make it the better and it’s kind of hard
make it the better and it’s kind of hard to see your face in this picture I know
to see your face in this picture I know
to see your face in this picture I know you use your face a lot more with with
you use your face a lot more with with
you use your face a lot more with with your Twitter account so that may be
your Twitter account so that may be
your Twitter account so that may be something worth considering just zooming
something worth considering just zooming
something worth considering just zooming in a little bit so we can see we can see
in a little bit so we can see we can see
in a little bit so we can see we can see you and make it a little bit easier to
you and make it a little bit easier to
you and make it a little bit easier to relate to you again we’ve got the out
relate to you again we’ve got the out
relate to you again we’ve got the out this there’s no I’m not sure there’s a
this there’s no I’m not sure there’s a
this there’s no I’m not sure there’s a call to action here you just have the
call to action here you just have the
call to action here you just have the name and email so that might be that
name and email so that might be that
name and email so that might be that might kind of stand out is a little bit
might kind of stand out is a little bit
might kind of stand out is a little bit of a question mark like what’s going on
of a question mark like what’s going on
of a question mark like what’s going on here some just lands on this page more
here some just lands on this page more
here some just lands on this page more information about you that’s great you
information about you that’s great you
information about you that’s great you know there’s a lot of text on here um
know there’s a lot of text on here um
know there’s a lot of text on here um and people may just kind of skim it and
and people may just kind of skim it and
and people may just kind of skim it and not really get get to read all of it so
not really get get to read all of it so
not really get get to read all of it so I’d probably add a little bit more of
I’d probably add a little bit more of
I’d probably add a little bit more of some pictures in here so you could have
some pictures in here so you could have
some pictures in here so you could have another picture of yourself doing
another picture of yourself doing
another picture of yourself doing something else maybe you’re speaking at
something else maybe you’re speaking at
something else maybe you’re speaking at a conference or you know whatever it is
a conference or you know whatever it is
a conference or you know whatever it is you’re meeting somebody some kind of
you’re meeting somebody some kind of
you’re meeting somebody some kind of action shot it’s nice to have a head
action shot it’s nice to have a head
action shot it’s nice to have a head shot like this is your kind of posed
shot like this is your kind of posed
shot like this is your kind of posed formal official shot and then seeing
formal official shot and then seeing
formal official shot and then seeing something of you in action at a meeting
something of you in action at a meeting
something of you in action at a meeting or conference or book signing or
or conference or book signing or
or conference or book signing or whatever it is that you’re doing and
whatever it is that you’re doing and
whatever it is that you’re doing and then maybe for some of the like it’s
then maybe for some of the like it’s
then maybe for some of the like it’s great you’ve been on ink CNN Huffington
great you’ve been on ink CNN Huffington
great you’ve been on ink CNN Huffington Post put the logos on here and that
Post put the logos on here and that
Post put the logos on here and that stands out a lot easier to to read and I
stands out a lot easier to to read and I
stands out a lot easier to to read and I put that on your homepage as well or in
put that on your homepage as well or in
put that on your homepage as well or in your header is your his header
your header is your his header
your header is your his header consistent across yeah I mean as seen in
consistent across yeah I mean as seen in
consistent across yeah I mean as seen in inked magazine Huffington Post CNN I put
inked magazine Huffington Post CNN I put
inked magazine Huffington Post CNN I put that all across the top somewhere here
that all across the top somewhere here
that all across the top somewhere here just so that when people land on any of
just so that when people land on any of
just so that when people land on any of your pages they’ll see that the people
your pages they’ll see that the people
your pages they’ll see that the people behind this website you’ll know what
behind this website you’ll know what
behind this website you’ll know what they’re talking about and have some
they’re talking about and have some
they’re talking about and have some experience I said I proudly promote that
experience I said I proudly promote that
experience I said I proudly promote that and make that front and center
and make that front and center
and make that front and center otherwise the bar looks good i just add
otherwise the bar looks good i just add
otherwise the bar looks good i just add more pictures and break it up and put
more pictures and break it up and put
more pictures and break it up and put some logos in there you know if you’ve
some logos in there you know if you’ve
some logos in there you know if you’ve been a tech expert on here maybe there’s
been a tech expert on here maybe there’s
been a tech expert on here maybe there’s a screenshot that you can show of you
a screenshot that you can show of you
a screenshot that you can show of you being on TV or just show you know the
being on TV or just show you know the
being on TV or just show you know the NBC logo or these logos and otherwise it
NBC logo or these logos and otherwise it
NBC logo or these logos and otherwise it looks good you got the call to action at
looks good you got the call to action at
looks good you got the call to action at the bottom again that’s great you got
the bottom again that’s great you got
the bottom again that’s great you got some social channels let’s see what
some social channels let’s see what
some social channels let’s see what you’re doing on on Twitter and Google+
you’re doing on on Twitter and Google+
you’re doing on on Twitter and Google+ is a quick example so here you are now
is a quick example so here you are now
is a quick example so here you are now this is great you know you got a great
this is great you know you got a great
this is great you know you got a great close-up shot you’ve got an action shot
close-up shot you’ve got an action shot
close-up shot you’ve got an action shot I’d put both of these on your about page
I’d put both of these on your about page
I’d put both of these on your about page there you’re very active it’s great
there you’re very active it’s great
there you’re very active it’s great you’ve got a lot of tweets and and
you’ve got a lot of tweets and and
you’ve got a lot of tweets and and you’re very active on it which is great
you’re very active on it which is great
you’re very active on it which is great responding to people checking out the
responding to people checking out the
responding to people checking out the google plus page this is more branded
google plus page this is more branded
google plus page this is more branded for marketing agents where this seems to
for marketing agents where this seems to
for marketing agents where this seems to me more personally branded so I don’t
me more personally branded so I don’t
me more personally branded so I don’t know if you’re on google+ or what the
know if you’re on google+ or what the
know if you’re on google+ or what the strategy was there from a branding point
strategy was there from a branding point
strategy was there from a branding point of view you might want to try to keep
of view you might want to try to keep
of view you might want to try to keep that consistent you either have a go to
that consistent you either have a go to
that consistent you either have a go to a marking agents Twitter channel or a
a marking agents Twitter channel or a
a marking agents Twitter channel or a rich brooks google+ channel this doesn’t
rich brooks google+ channel this doesn’t
rich brooks google+ channel this doesn’t seem that updated so we are sitting here
seem that updated so we are sitting here
seem that updated so we are sitting here right now it’s March 27 and the last
right now it’s March 27 and the last
right now it’s March 27 and the last post on your Google+ channels februari
post on your Google+ channels februari
post on your Google+ channels februari 27 which probably doesn’t look that
27 which probably doesn’t look that
27 which probably doesn’t look that great you know especially if you’re
great you know especially if you’re
great you know especially if you’re somebody who’s who’s focusing on how
somebody who’s who’s focusing on how
somebody who’s who’s focusing on how good you are at social media I know you
good you are at social media I know you
good you are at social media I know you do a lot on Twitter so that’s awesome
do a lot on Twitter so that’s awesome
do a lot on Twitter so that’s awesome but you might want to keep this channel
but you might want to keep this channel
but you might want to keep this channel a little more updated or if it’s not
a little more updated or if it’s not
a little more updated or if it’s not part of your plan then then shut down
part of your plan then then shut down
part of your plan then then shut down the channel and don’t include it on your
the channel and don’t include it on your
the channel and don’t include it on your website because especially for somebody
website because especially for somebody
website because especially for somebody who’s in the business you want to make
who’s in the business you want to make
who’s in the business you want to make sure that you are posting fairly
sure that you are posting fairly
sure that you are posting fairly regularly across the social channels
regularly across the social channels
regularly across the social channels that you promote but otherwise it looks
that you promote but otherwise it looks
that you promote but otherwise it looks good congrats on a noob on the new
good congrats on a noob on the new
good congrats on a noob on the new business I hope it’s going well hope
business I hope it’s going well hope
business I hope it’s going well hope you’re adding a lot of value and look
you’re adding a lot of value and look
you’re adding a lot of value and look forward to seeing the success as this
forward to seeing the success as this
forward to seeing the success as this thing grows so for those of you watching
thing grows so for those of you watching
thing grows so for those of you watching if you like this video please give it a
if you like this video please give it a
if you like this video please give it a thumbs up I’d love to hear what you have
thumbs up I’d love to hear what you have
thumbs up I’d love to hear what you have to think about this website in the
to think about this website in the
to think about this website in the comments I always read those and try to
comments I always read those and try to
comments I always read those and try to respond everybody as soon as I can and
respond everybody as soon as I can and
respond everybody as soon as I can and if you have a question about your own
if you have a question about your own
if you have a question about your own business or website that you want
business or website that you want
business or website that you want checked out feel free to leave in the
checked out feel free to leave in the
checked out feel free to leave in the comments below I always read those
comments below I always read those
comments below I always read those and I’ll try to make a video response
and I’ll try to make a video response
and I’ll try to make a video response for you guys as well so thank you and
for you guys as well so thank you and
for you guys as well so thank you and I’ll see you on the next episode
”
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