what’s up elimination it’s Evan my one word is believe and I believe in people
word is believe and I believe in people
word is believe and I believe in people more than they believe in themselves and
more than they believe in themselves and
more than they believe in themselves and my sincere hope is that if you see in
my sincere hope is that if you see in
my sincere hope is that if you see in yourself what I see in you you’ll be
yourself what I see in you you’ll be
yourself what I see in you you’ll be able to change the planet I started to
able to change the planet I started to
able to change the planet I started to believe life series to help us learn a
believe life series to help us learn a
believe life series to help us learn a little bit more about ourselves grow
little bit more about ourselves grow
little bit more about ourselves grow personally and ideally bring some of
personally and ideally bring some of
personally and ideally bring some of what we learn about ourselves to our
what we learn about ourselves to our
what we learn about ourselves to our business to have more success so today
business to have more success so today
business to have more success so today we’re going to learn how to take risks
we’re going to learn how to take risks
we’re going to learn how to take risks rule number three is my personal
rule number three is my personal
rule number three is my personal favorite and I’d love to know which one
favorite and I’d love to know which one
favorite and I’d love to know which one you guys like the best also as you’re
you guys like the best also as you’re
you guys like the best also as you’re watching if you hear something that
watching if you hear something that
watching if you hear something that really resonates with you please leave
really resonates with you please leave
really resonates with you please leave it down the comments below I put quotes
it down the comments below I put quotes
it down the comments below I put quotes around it so other people can be
around it so other people can be
around it so other people can be inspired by it as well and if you leave
inspired by it as well and if you leave
inspired by it as well and if you leave it within the first couple hours of this
it within the first couple hours of this
it within the first couple hours of this video going live you have a chance to
video going live you have a chance to
video going live you have a chance to win one of two daily prizes
win one of two daily prizes
win one of two daily prizes [Music]
have you ever heard that advice to take
have you ever heard that advice to take risks but you felt like well I don’t
risks but you felt like well I don’t
risks but you felt like well I don’t want to take risks no one likes risk
want to take risks no one likes risk
want to take risks no one likes risk right no one wants to say when they wake
right no one wants to say when they wake
right no one wants to say when they wake up in the morning I’m going to take tons
up in the morning I’m going to take tons
up in the morning I’m going to take tons of risks today usually risk brings about
of risks today usually risk brings about
of risks today usually risk brings about fear we’re worried that if we take a
fear we’re worried that if we take a
fear we’re worried that if we take a risk we’ll fail
risk we’ll fail
risk we’ll fail other people will judge us we’ll look
other people will judge us we’ll look
other people will judge us we’ll look stupid we’ll feel uncertain or unsure of
stupid we’ll feel uncertain or unsure of
stupid we’ll feel uncertain or unsure of ourselves and nobody likes those
ourselves and nobody likes those
ourselves and nobody likes those feelings or those outcomes so as much as
feelings or those outcomes so as much as
feelings or those outcomes so as much as people say take risks it’s easy for us
people say take risks it’s easy for us
people say take risks it’s easy for us to say no I’m not into that but we also
to say no I’m not into that but we also
to say no I’m not into that but we also know intellectually that we can’t grow
know intellectually that we can’t grow
know intellectually that we can’t grow unless we take more risks that your next
unless we take more risks that your next
unless we take more risks that your next level of success that leap from this
level of success that leap from this
level of success that leap from this level to that level there’s going to be
level to that level there’s going to be
level to that level there’s going to be risk there you know it’s from here to
risk there you know it’s from here to
risk there you know it’s from here to there and there’s that gap in between
there and there’s that gap in between
there and there’s that gap in between you don’t know is you take that leap if
you don’t know is you take that leap if
you don’t know is you take that leap if you’re going to do well that’s the risk
you’re going to do well that’s the risk
you’re going to do well that’s the risk you might fall you might fail you might
you might fall you might fail you might
you might fall you might fail you might not do well but if you’re not making
not do well but if you’re not making
not do well but if you’re not making those leaps and taking those steps
those leaps and taking those steps
those leaps and taking those steps you’ll always be stuck where you were
you’ll always be stuck where you were
you’ll always be stuck where you were yesterday and to grow we’ve got to have
yesterday and to grow we’ve got to have
yesterday and to grow we’ve got to have a lot of courage to jump in those risks
new businesses start out small and so
new businesses start out small and so you know it we it would be very easy for
you know it we it would be very easy for
you know it we it would be very easy for say the person who runs our us books
say the person who runs our us books
say the person who runs our us books category to say why are we doing these
category to say why are we doing these
category to say why are we doing these experiments with things I mean you know
experiments with things I mean you know
experiments with things I mean you know that generated you know tiny bit of
that generated you know tiny bit of
that generated you know tiny bit of revenue last year
revenue last year
revenue last year why don’t we instead focus those
why don’t we instead focus those
why don’t we instead focus those resources and that you know that all
resources and that you know that all
resources and that you know that all that brainpower on this on the books
that brainpower on this on the books
that brainpower on this on the books category where we which is a big
category where we which is a big
category where we which is a big business for us and instead that would
business for us and instead that would
business for us and instead that would be a natural thing to have happen but
be a natural thing to have happen but
be a natural thing to have happen but instead inside Amazon you know when a
instead inside Amazon you know when a
instead inside Amazon you know when a new business you know reaches some small
new business you know reaches some small
new business you know reaches some small milestone of sales email messages go
milestone of sales email messages go
milestone of sales email messages go around and everybody is you know giving
around and everybody is you know giving
around and everybody is you know giving virtual high fives for reaching that
virtual high fives for reaching that
virtual high fives for reaching that milestone and I think it’s because we
milestone and I think it’s because we
milestone and I think it’s because we know from our past experiences that big
know from our past experiences that big
know from our past experiences that big things start small you know the biggest
things start small you know the biggest
things start small you know the biggest oak starts from an acorn and you’ve got
oak starts from an acorn and you’ve got
oak starts from an acorn and you’ve got to recognize you want to do anything new
to recognize you want to do anything new
to recognize you want to do anything new you’ve got to be willing to let that
you’ve got to be willing to let that
you’ve got to be willing to let that acorn grow into a little sapling and
acorn grow into a little sapling and
acorn grow into a little sapling and then finally into a small tree and maybe
then finally into a small tree and maybe
then finally into a small tree and maybe one day it’ll be a big business on its
one day it’ll be a big business on its
one day it’ll be a big business on its own another guy interviews man named
own another guy interviews man named
own another guy interviews man named Kyle bass Kyle bass took thirty million
Kyle bass Kyle bass took thirty million
Kyle bass Kyle bass took thirty million dollars gathered money together a lot of
dollars gathered money together a lot of
dollars gathered money together a lot of money but other people’s money turn in a
money but other people’s money turn in a
money but other people’s money turn in a two billion in the middle of the
two billion in the middle of the
two billion in the middle of the subprime crisis that’s a very or a big
subprime crisis that’s a very or a big
subprime crisis that’s a very or a big return you can say that in two years
return you can say that in two years
return you can say that in two years right oh my god like how did you do this
right oh my god like how did you do this
right oh my god like how did you do this is this work if this separate book you
is this work if this separate book you
is this work if this separate book you even they open up the chapter of some of
even they open up the chapter of some of
even they open up the chapter of some of the most historic books written recently
the most historic books written recently
the most historic books written recently the gentleman who wrote Flyboys also
the gentleman who wrote Flyboys also
the gentleman who wrote Flyboys also read one of the books in start that I’ll
read one of the books in start that I’ll
read one of the books in start that I’ll talk about Kyle bass doing this that’s
talk about Kyle bass doing this that’s
talk about Kyle bass doing this that’s incredible piece it’s like it’s like
incredible piece it’s like it’s like
incredible piece it’s like it’s like being there with him but the way he did
being there with him but the way he did
being there with him but the way he did it was he risk six cents to make it out
it was he risk six cents to make it out
it was he risk six cents to make it out and just leverage that up so he could be
and just leverage that up so he could be
and just leverage that up so he could be wrong how many times and still breakeven
wrong how many times and still breakeven
wrong how many times and still breakeven 15 he can’t be wrong 15 times and make
15 he can’t be wrong 15 times and make
15 he can’t be wrong 15 times and make money so what he’s also smart as hell he
money so what he’s also smart as hell he
money so what he’s also smart as hell he looked at things he evaluate things it’s
looked at things he evaluate things it’s
looked at things he evaluate things it’s more detailed I explained the book but
more detailed I explained the book but
more detailed I explained the book but the core they all have in common is they
the core they all have in common is they
the core they all have in common is they risk
risk
risk for valuable return I want to make
for valuable return I want to make
for valuable return I want to make whatever I’m doing harder I know that
whatever I’m doing harder I know that
whatever I’m doing harder I know that sounds weird but I’m like how could I
sounds weird but I’m like how could I
sounds weird but I’m like how could I make my job more difficult because in
make my job more difficult because in
make my job more difficult because in the taking that risk to make it more
the taking that risk to make it more
the taking that risk to make it more difficult I’ll grow I’ll give you guys
difficult I’ll grow I’ll give you guys
difficult I’ll grow I’ll give you guys an example last weekend I had the
an example last weekend I had the
an example last weekend I had the blessing to keynote a conference in New
blessing to keynote a conference in New
blessing to keynote a conference in New Orleans some of you all were there it
Orleans some of you all were there it
Orleans some of you all were there it was at the Superdome in New Orleans
was at the Superdome in New Orleans
was at the Superdome in New Orleans which holds like a hundred thousand
which holds like a hundred thousand
which holds like a hundred thousand people but they kind of spiced it in
people but they kind of spiced it in
people but they kind of spiced it in half with a curtain and they had twenty
half with a curtain and they had twenty
half with a curtain and they had twenty thirty thousand people in the audience
thirty thousand people in the audience
thirty thousand people in the audience this was of the beachbody convention and
this was of the beachbody convention and
this was of the beachbody convention and it was a blast now I could get up and
it was a blast now I could get up and
it was a blast now I could get up and talk to 20,000 people pretty regularly
talk to 20,000 people pretty regularly
talk to 20,000 people pretty regularly in my life I’m doing it again next
in my life I’m doing it again next
in my life I’m doing it again next weekend it’s what I do is a motivational
weekend it’s what I do is a motivational
weekend it’s what I do is a motivational speaker right I’m used to doing that but
speaker right I’m used to doing that but
speaker right I’m used to doing that but I could just go onstage do my thing and
I could just go onstage do my thing and
I could just go onstage do my thing and get off and that wouldn’t be serving the
get off and that wouldn’t be serving the
get off and that wouldn’t be serving the audience as much and so I asked my
audience as much and so I asked my
audience as much and so I asked my question myself how can I make this
question myself how can I make this
question myself how can I make this presentation even harder on me so that I
presentation even harder on me so that I
presentation even harder on me so that I can grow so I text two of my friends who
can grow so I text two of my friends who
can grow so I text two of my friends who happen to be in that organization Tony
happen to be in that organization Tony
happen to be in that organization Tony Horton many of you guys know he is kind
Horton many of you guys know he is kind
Horton many of you guys know he is kind of the founder of and trainer for p90x
of the founder of and trainer for p90x
of the founder of and trainer for p90x and chalene johnson who does piyo and i
and chalene johnson who does piyo and i
and chalene johnson who does piyo and i text on both I said what’s your hardest
text on both I said what’s your hardest
text on both I said what’s your hardest exercise move that people usually can’t
exercise move that people usually can’t
exercise move that people usually can’t get because both those people going to
get because both those people going to
get because both those people going to be the conference and this was a lot of
be the conference and this was a lot of
be the conference and this was a lot of their superfans so I was like well lads
their superfans so I was like well lads
their superfans so I was like well lads ago so Tony told me he’s like the donkey
ago so Tony told me he’s like the donkey
ago so Tony told me he’s like the donkey kick is the hardest one the donkey kick
kick is the hardest one the donkey kick
kick is the hardest one the donkey kick is basically you do a handstand you kick
is basically you do a handstand you kick
is basically you do a handstand you kick your legs out you land back plank
your legs out you land back plank
your legs out you land back plank position you’re right you’re on your leg
position you’re right you’re on your leg
position you’re right you’re on your leg through like threading the needle in
through like threading the needle in
through like threading the needle in yoga and then you return and you do a
yoga and then you return and you do a
yoga and then you return and you do a burping okay and chalene said well the
burping okay and chalene said well the
burping okay and chalene said well the hardest one is like which calls the piyo
hardest one is like which calls the piyo
hardest one is like which calls the piyo flip which is like imagine doing a
flip which is like imagine doing a
flip which is like imagine doing a bridge right but then going to kind of
bridge right but then going to kind of
bridge right but then going to kind of one arm and because like you’re doing a
one arm and because like you’re doing a
one arm and because like you’re doing a bridge this way and one arm goes that
bridge this way and one arm goes that
bridge this way and one arm goes that way I mean it’s not easy
way I mean it’s not easy
way I mean it’s not easy so I decided in front of 20,000 people
so I decided in front of 20,000 people
so I decided in front of 20,000 people to do those two moves back to back in a
to do those two moves back to back in a
to do those two moves back to back in a suit so imagine doing a handstand in the
suit so imagine doing a handstand in the
suit so imagine doing a handstand in the suit kicking your legs out threading the
suit kicking your legs out threading the
suit kicking your legs out threading the needle then flipping over doing a full
needle then flipping over doing a full
needle then flipping over doing a full extended bridge not easy but I did it
extended bridge not easy but I did it
extended bridge not easy but I did it because it would be hard that make sense
because it would be hard that make sense
because it would be hard that make sense part of the reason I got better as a
part of the reason I got better as a
part of the reason I got better as a speaker is because I was pushing
speaker is because I was pushing
speaker is because I was pushing so pushing myself I mean I used to be
so pushing myself I mean I used to be
so pushing myself I mean I used to be it’s very comforting and easy to give a
it’s very comforting and easy to give a
it’s very comforting and easy to give a big speech and you know have a
big speech and you know have a
big speech and you know have a transcript or all these notes to read
transcript or all these notes to read
transcript or all these notes to read from but I said one day I’m going to be
from but I said one day I’m going to be
from but I said one day I’m going to be able to get up on stage and give a
able to get up on stage and give a
able to get up on stage and give a speech with no notes whatsoever now
speech with no notes whatsoever now
speech with no notes whatsoever now that’s hard that’s not comforting it’s
that’s hard that’s not comforting it’s
that’s hard that’s not comforting it’s not easy but it’s by putting challenges
not easy but it’s by putting challenges
not easy but it’s by putting challenges in front of ourselves that we grow and
in front of ourselves that we grow and
in front of ourselves that we grow and that’s part of taking risks you know I
that’s part of taking risks you know I
that’s part of taking risks you know I always say to people look if the only
always say to people look if the only
always say to people look if the only challenges you’re dealing with in life
challenges you’re dealing with in life
challenges you’re dealing with in life right now are the ones that life dealt
right now are the ones that life dealt
right now are the ones that life dealt you then you’re not living a fully
you then you’re not living a fully
you then you’re not living a fully conscious life yet and what I mean by
conscious life yet and what I mean by
conscious life yet and what I mean by that is you’re living a life of a
that is you’re living a life of a
that is you’re living a life of a reaction if you’re not moving and put if
reaction if you’re not moving and put if
reaction if you’re not moving and put if you’re not moving towards harder and
you’re not moving towards harder and
you’re not moving towards harder and more difficult goals if you’re not
more difficult goals if you’re not
more difficult goals if you’re not giving yourself challenges if you’re not
giving yourself challenges if you’re not
giving yourself challenges if you’re not taking risks consciously then you’re
taking risks consciously then you’re
taking risks consciously then you’re just reacting to the world you’re not
just reacting to the world you’re not
just reacting to the world you’re not growing and so challenge yourself the
growing and so challenge yourself the
growing and so challenge yourself the next time you’re going to go do
next time you’re going to go do
next time you’re going to go do something your art your career put
something your art your career put
something your art your career put yourself out there try something make
yourself out there try something make
yourself out there try something make that sales call how could you challenge
that sales call how could you challenge
that sales call how could you challenge yourself to make that process even
yourself to make that process even
yourself to make that process even harder so you get better both of us
harder so you get better both of us
harder so you get better both of us right have given up a lot for our
right have given up a lot for our
right have given up a lot for our careers and being successful and most
careers and being successful and most
careers and being successful and most people don’t like it when I say this
people don’t like it when I say this
people don’t like it when I say this it has costs not having children are not
it has costs not having children are not
it has costs not having children are not having friends or not having a social
having friends or not having a social
having friends or not having a social life and so at some point you have to
life and so at some point you have to
life and so at some point you have to decide whether that cost is worth it or
decide whether that cost is worth it or
decide whether that cost is worth it or not
not
not the question isn’t really whether you
the question isn’t really whether you
the question isn’t really whether you should take this risk really is it
should take this risk really is it
should take this risk really is it it’s what else do I really want to do in
it’s what else do I really want to do in
it’s what else do I really want to do in addition to this right oh yeah and I
addition to this right oh yeah and I
addition to this right oh yeah and I think maybe that’s how I view the risk
think maybe that’s how I view the risk
think maybe that’s how I view the risk is I’m not necessarily risking my
is I’m not necessarily risking my
is I’m not necessarily risking my company if I decide to push it further
company if I decide to push it further
company if I decide to push it further I’m risking my life it’s not just
I’m risking my life it’s not just
I’m risking my life it’s not just writing a check it’s I now have to give
writing a check it’s I now have to give
writing a check it’s I now have to give like a part of my finger yeah forever
like a part of my finger yeah forever
like a part of my finger yeah forever because it’s going to take more of your
because it’s going to take more of your
because it’s going to take more of your time forever and so that’s the trade-off
time forever and so that’s the trade-off
time forever and so that’s the trade-off I truly believe that whatever you have
I truly believe that whatever you have
I truly believe that whatever you have is a skill set if you want to start a
is a skill set if you want to start a
is a skill set if you want to start a business
business
business it cannot be outside of the horizon on
it cannot be outside of the horizon on
it cannot be outside of the horizon on where you’re at today and where you want
where you’re at today and where you want
where you’re at today and where you want to get to so if you’ve absolutely come
to get to so if you’ve absolutely come
to get to so if you’ve absolutely come into an industry you’ve never ever been
into an industry you’ve never ever been
into an industry you’ve never ever been exposed to it talked to people in that
exposed to it talked to people in that
exposed to it talked to people in that industry have any contact sport have any
industry have any contact sport have any
industry have any contact sport have any experience whatsoever that is kind of
experience whatsoever that is kind of
experience whatsoever that is kind of crazy
crazy
crazy I really think it should be about you
I really think it should be about you
I really think it should be about you the first leg of the business the first
the first leg of the business the first
the first leg of the business the first testing zone the first revenue should
testing zone the first revenue should
testing zone the first revenue should about 20% further than where you have
about 20% further than where you have
about 20% further than where you have been in the past so maybe you’ve done
been in the past so maybe you’ve done
been in the past so maybe you’ve done the work you work for another company
the work you work for another company
the work you work for another company and now you want to do that as your own
and now you want to do that as your own
and now you want to do that as your own business you’ve already got that part
business you’ve already got that part
business you’ve already got that part the 20% is really starting the business
the 20% is really starting the business
the 20% is really starting the business so I call it within the horizon of where
so I call it within the horizon of where
so I call it within the horizon of where you’re at and where you want to get to
you’re at and where you want to get to
you’re at and where you want to get to and every time you get to that new level
and every time you get to that new level
and every time you get to that new level the cool part is the horizon gets
the cool part is the horizon gets
the cool part is the horizon gets further and further away and that’s how
further and further away and that’s how
further and further away and that’s how growth happens
thank you guys so much for watching I’d
thank you guys so much for watching I’d love to know what did you think what did
love to know what did you think what did
love to know what did you think what did you learn from this video that you’re
you learn from this video that you’re
you learn from this video that you’re going to apply immediately somehow to
going to apply immediately somehow to
going to apply immediately somehow to your life or to your business leave it
your life or to your business leave it
your life or to your business leave it down in the comments below I’m really
down in the comments below I’m really
down in the comments below I’m really excited to hear from you and if you
excited to hear from you and if you
excited to hear from you and if you leave a comment within the first few
leave a comment within the first few
leave a comment within the first few hours of this video going live you might
hours of this video going live you might
hours of this video going live you might win one of our two daily prizes I also
win one of our two daily prizes I also
win one of our two daily prizes I also want to give a quick shout out to mark
want to give a quick shout out to mark
want to give a quick shout out to mark Drager mark thank you so much for
Drager mark thank you so much for
Drager mark thank you so much for picking up a copy of my book your one
picking up a copy of my book your one
picking up a copy of my book your one word and for being in the book your one
word and for being in the book your one
word and for being in the book your one word and then taking that picture and
word and then taking that picture and
word and then taking that picture and posting to Instagram
posting to Instagram
posting to Instagram I really really appreciate the support
I really really appreciate the support
I really really appreciate the support man and thank you for sharing it thank
man and thank you for sharing it thank
man and thank you for sharing it thank you guys again for watching I believe in
you guys again for watching I believe in
you guys again for watching I believe in you I hope you continue to believe in
you I hope you continue to believe in
you I hope you continue to believe in yourself and whatever your one word is
yourself and whatever your one word is
yourself and whatever your one word is let’s love using
right now many of you know I have a
right now many of you know I have a podcast about to change that podcast
podcast about to change that podcast
podcast about to change that podcast from something that’s been very
from something that’s been very
from something that’s been very successful you know we had top ten for
successful you know we had top ten for
successful you know we had top ten for over 100 weeks in my category
over 100 weeks in my category
over 100 weeks in my category we’re completely changing that up so for
we’re completely changing that up so for
we’re completely changing that up so for those who listen to charge life that’s
those who listen to charge life that’s
those who listen to charge life that’s going to be switching up this weekend
going to be switching up this weekend
going to be switching up this weekend cup to the Brendon show and it’s
cup to the Brendon show and it’s
cup to the Brendon show and it’s completely different it’s a new format
completely different it’s a new format
completely different it’s a new format we don’t need to do it the old way
we don’t need to do it the old way
we don’t need to do it the old way worked fine but part of taking risks is
worked fine but part of taking risks is
worked fine but part of taking risks is making yourself evolve not being the
making yourself evolve not being the
making yourself evolve not being the late comer to evolution I think so think
late comer to evolution I think so think
late comer to evolution I think so think about how can you do something different
about how can you do something different
about how can you do something different I’ll give an example when we first
I’ll give an example when we first
I’ll give an example when we first started my youtube channel back in like
started my youtube channel back in like
started my youtube channel back in like 2014 when we really started doing weekly
2014 when we really started doing weekly
2014 when we really started doing weekly YouTube videos Travis had this great
YouTube videos Travis had this great
YouTube videos Travis had this great idea he said you know what what if we
idea he said you know what what if we
idea he said you know what what if we did our videos in black and white and
did our videos in black and white and
did our videos in black and white and back then nobody was doing videos in
back then nobody was doing videos in
back then nobody was doing videos in black and white on a weekly basis as
black and white on a weekly basis as
black and white on a weekly basis as part of it so certainly not personal
part of it so certainly not personal
part of it so certainly not personal development so we did it it was
development so we did it it was
development so we did it it was completely different was a risk for us I
completely different was a risk for us I
completely different was a risk for us I mean would it work going from color to
mean would it work going from color to
mean would it work going from color to black and white in the modern era it did
black and white in the modern era it did
black and white in the modern era it did and some of those videos took off I mean
and some of those videos took off I mean
and some of those videos took off I mean million views two million views now some
million views two million views now some
million views two million views now some of them entering the three millionth
of them entering the three millionth
of them entering the three millionth view that that happened because we
view that that happened because we
view that that happened because we decided to take a risk and be different
decided to take a risk and be different
decided to take a risk and be different so how can you be different in your
so how can you be different in your
so how can you be different in your category in your career in your your
category in your career in your your
category in your career in your your field of interest whatever you’re doing
field of interest whatever you’re doing
field of interest whatever you’re doing how can you purposefully choose to
how can you purposefully choose to
how can you purposefully choose to evolve and do something different
evolve and do something different
evolve and do something different because that’s a risk and sure not all
because that’s a risk and sure not all
because that’s a risk and sure not all risks are rewarded but I’ll tell you
risks are rewarded but I’ll tell you
risks are rewarded but I’ll tell you what’s never rewarded stagnation
what’s never rewarded stagnation
what’s never rewarded stagnation I think risk is important for every
I think risk is important for every
I think risk is important for every company I think it is the essence of
company I think it is the essence of
company I think it is the essence of entrepreneurship whether you’re the
entrepreneurship whether you’re the
entrepreneurship whether you’re the smallest company in the world or like
smallest company in the world or like
smallest company in the world or like Google the second largest company in the
Google the second largest company in the
Google the second largest company in the world to take smart risks all the time I
world to take smart risks all the time I
world to take smart risks all the time I run this experiment frequently with
run this experiment frequently with
run this experiment frequently with groups where I give them two choices
groups where I give them two choices
groups where I give them two choices choice a and choice B so choice a is you
choice a and choice B so choice a is you
choice a and choice B so choice a is you get to deliver a million dollars of
get to deliver a million dollars of
get to deliver a million dollars of bottom-line value to your company this
bottom-line value to your company this
bottom-line value to your company this year guaranteed choice B you get to
year guaranteed choice B you get to
year guaranteed choice B you get to deliver a billion dollars of bottom-line
deliver a billion dollars of bottom-line
deliver a billion dollars of bottom-line value to your company this year but only
value to your company this year but only
value to your company this year but only with one chance in 100 so everyone does
with one chance in 100 so everyone does
with one chance in 100 so everyone does the mental math I say who wants to say
the mental math I say who wants to say
the mental math I say who wants to say nobody raises
nobody raises
nobody raises hands who wants choice B everybody
hands who wants choice B everybody
hands who wants choice B everybody raises their hand it’s got an expected
raises their hand it’s got an expected
raises their hand it’s got an expected utility of ten times higher than choice
utility of ten times higher than choice
utility of ten times higher than choice a and then I say who here believes that
a and then I say who here believes that
a and then I say who here believes that your boss wants you to choose choice B
your boss wants you to choose choice B
your boss wants you to choose choice B and not a single person in the room
and not a single person in the room
and not a single person in the room raises their hand I mean these typically
raises their hand I mean these typically
raises their hand I mean these typically are large multinationals who want to be
are large multinationals who want to be
are large multinationals who want to be innovative and then I say you don’t need
innovative and then I say you don’t need
innovative and then I say you don’t need a lecture on innovation you need a new
a lecture on innovation you need a new
a lecture on innovation you need a new boss you need a new context I really
boss you need a new context I really
boss you need a new context I really think that it’s the context that matters
think that it’s the context that matters
think that it’s the context that matters we all inherently understand the taking
we all inherently understand the taking
we all inherently understand the taking smart risks is the right thing to do now
smart risks is the right thing to do now
smart risks is the right thing to do now what counts as smart what counts as a
what counts as smart what counts as a
what counts as smart what counts as a risk is different in different parts of
risk is different in different parts of
risk is different in different parts of a company or companies of different
a company or companies of different
a company or companies of different sizes you know you can tolerate a PR
sizes you know you can tolerate a PR
sizes you know you can tolerate a PR Fiasco much easier if you’re a tiny
Fiasco much easier if you’re a tiny
Fiasco much easier if you’re a tiny company because no one’s watching you
company because no one’s watching you
company because no one’s watching you than if you’re a large company for
than if you’re a large company for
than if you’re a large company for example so the calculus is different but
example so the calculus is different but
example so the calculus is different but the principle is still the same the only
the principle is still the same the only
the principle is still the same the only way to stay sharp to say growing to stay
way to stay sharp to say growing to stay
way to stay sharp to say growing to stay relevant is to take smart risks all the
relevant is to take smart risks all the
relevant is to take smart risks all the time when we took off risks we are being
time when we took off risks we are being
time when we took off risks we are being confronted every single day with choices
confronted every single day with choices
confronted every single day with choices we have to make that are going to change
we have to make that are going to change
we have to make that are going to change our life forever those that believe in
our life forever those that believe in
our life forever those that believe in the power of their dreams
the power of their dreams
the power of their dreams end up manifesting them
end up manifesting them
end up manifesting them [Music]
being brave taking risks following your
being brave taking risks following your heart a lot of us are comfortable with
heart a lot of us are comfortable with
heart a lot of us are comfortable with our life but through that comfort comes
our life but through that comfort comes
our life but through that comfort comes a lot of anxiety a lot of worry a lot of
a lot of anxiety a lot of worry a lot of
a lot of anxiety a lot of worry a lot of stress why because we are still living
stress why because we are still living
stress why because we are still living the same old reason risk of all about
the same old reason risk of all about
the same old reason risk of all about expansion embracing the news so you have
expansion embracing the news so you have
expansion embracing the news so you have to get uncomfortable to feel happy
Rick
Rick are all about uncertainty that’s why a
are all about uncertainty that’s why a
are all about uncertainty that’s why a lot of us stay away from well away from
lot of us stay away from well away from
lot of us stay away from well away from but you see we are not free you’re not
but you see we are not free you’re not
but you see we are not free you’re not our projection of the unknown is what is
our projection of the unknown is what is
our projection of the unknown is what is terrifying
terrifying
terrifying [Music]
[Music]
[Music] just imagine each other
just imagine each other
just imagine each other tsunami you have 24 hours to live what
tsunami you have 24 hours to live what
tsunami you have 24 hours to live what are you going to do
are you going to do
are you going to do [Music]
”
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