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How to Stay True to Your STORY – Evan & @SKellyCEO


relaxing sleep station I started opening

relaxing sleep station I started opening up very publicly using my story as a

up very publicly using my story as a

up very publicly using my story as a differentiator I’m still concerned that

differentiator I’m still concerned that

differentiator I’m still concerned that i’ll need to get a job in a feature and

i’ll need to get a job in a feature and

i’ll need to get a job in a feature and keep my business as my side hustle and

keep my business as my side hustle and

keep my business as my side hustle and turn until it earns enough how do i be

turn until it earns enough how do i be

turn until it earns enough how do i be true to my story while not completely

true to my story while not completely

true to my story while not completely turning off potential employers who will

turning off potential employers who will

turning off potential employers who will find all this information with me with a

find all this information with me with a

find all this information with me with a simple google search yeah I think that’s

simple google search yeah I think that’s

simple google search yeah I think that’s great i think actually and i’ll talk

great i think actually and i’ll talk

great i think actually and i’ll talk about you know the authenticity i’d say

about you know the authenticity i’d say

about you know the authenticity i’d say a lot of great startup it’s kind of

a lot of great startup it’s kind of

a lot of great startup it’s kind of spawned out of people like yourself who

spawned out of people like yourself who

spawned out of people like yourself who work in doing a full time job to someone

work in doing a full time job to someone

work in doing a full time job to someone else and then in the evenings and

else and then in the evenings and

else and then in the evenings and weekends creating their ideas and then

weekends creating their ideas and then

weekends creating their ideas and then ultimately build a business and it’s

ultimately build a business and it’s

ultimately build a business and it’s great if you can get a big corporation

great if you can get a big corporation

great if you can get a big corporation to pay for you to be moonlight in and

to pay for you to be moonlight in and

to pay for you to be moonlight in and creating the next your amazon business

creating the next your amazon business

creating the next your amazon business that you’re going to create in in your

that you’re going to create in in your

that you’re going to create in in your bedroom or in the figure into whatever

bedroom or in the figure into whatever

bedroom or in the figure into whatever you’re doing it then that’s a fantastic

you’re doing it then that’s a fantastic

you’re doing it then that’s a fantastic thing to do so i don’t think there

thing to do so i don’t think there

thing to do so i don’t think there should be any guilt associated with that

should be any guilt associated with that

should be any guilt associated with that i think that’s the way you know people

i think that’s the way you know people

i think that’s the way you know people operate in 2016 i think the other thing

operate in 2016 i think the other thing

operate in 2016 i think the other thing honestly if people came to us in our

honestly if people came to us in our

honestly if people came to us in our company and said actually I want to

company and said actually I want to

company and said actually I want to start a business oh I’d applaud you and

start a business oh I’d applaud you and

start a business oh I’d applaud you and they can be full-time employees and

they can be full-time employees and

they can be full-time employees and colleagues with me and paige and i think

colleagues with me and paige and i think

colleagues with me and paige and i think you will be surprised there’s a lot of

you will be surprised there’s a lot of

you will be surprised there’s a lot of entrepreneurs out there even leaders of

entrepreneurs out there even leaders of

entrepreneurs out there even leaders of big companies out there it would really

big companies out there it would really

big companies out there it would really encourage their colleagues and their

encourage their colleagues and their

encourage their colleagues and their employees to start arm their idea and

employees to start arm their idea and

employees to start arm their idea and incubate their ideas and then you know

incubate their ideas and then you know

incubate their ideas and then you know get ready to fly so I’m you know I think

get ready to fly so I’m you know I think

get ready to fly so I’m you know I think it’s worth pursuing and I when I just

it’s worth pursuing and I when I just

it’s worth pursuing and I when I just look at look at the the range of

look at look at the the range of

look at look at the the range of businesses they give you an example he

businesses they give you an example he

businesses they give you an example he obviously I’ve mentioned this guy before

obviously I’ve mentioned this guy before

obviously I’ve mentioned this guy before his genius and that’s Marc Benioff for

his genius and that’s Marc Benioff for

his genius and that’s Marc Benioff for Salesforce many us work with me back at

Salesforce many us work with me back at

Salesforce many us work with me back at Oracle and Larry Ellison the chief

Oracle and Larry Ellison the chief

Oracle and Larry Ellison the chief executive and chairman at the son of

executive and chairman at the son of

executive and chairman at the son of Oracle knew mark was done this business

Oracle knew mark was done this business

Oracle knew mark was done this business and was really happy for him to be

and was really happy for him to be

and was really happy for him to be incubating it business while he’s

incubating it business while he’s

incubating it business while he’s moonlight

moonlight

moonlight I work in full time an Oracle and now ma

I work in full time an Oracle and now ma

I work in full time an Oracle and now ma I don’t know the valuation of that

I don’t know the valuation of that

I don’t know the valuation of that company cell source must be sixty

company cell source must be sixty

company cell source must be sixty billion dollars one of the greatest

billion dollars one of the greatest

billion dollars one of the greatest companies on the planet or sheer true

companies on the planet or sheer true

companies on the planet or sheer true spectrum and it does amazing things

spectrum and it does amazing things

spectrum and it does amazing things around communities through the sales of

around communities through the sales of

around communities through the sales of foundation giving back to communities to

foundation giving back to communities to

foundation giving back to communities to making a difference and building I’m

making a difference and building I’m

making a difference and building I’m really leading the sort of Cranbury

really leading the sort of Cranbury

really leading the sort of Cranbury revolution so that that’s a really

revolution so that that’s a really

revolution so that that’s a really example and that happened what 16 17

example and that happened what 16 17

example and that happened what 16 17 years ago tight I think we shouldn’t

years ago tight I think we shouldn’t

years ago tight I think we shouldn’t constrain ourselves to just say you know

constrain ourselves to just say you know

constrain ourselves to just say you know I work for company I leave them and do a

I work for company I leave them and do a

I work for company I leave them and do a start I think you know they’re there can

start I think you know they’re there can

start I think you know they’re there can be almost a perfect melting pot where

be almost a perfect melting pot where

be almost a perfect melting pot where you can be working and working on your

you can be working and working on your

you can be working and working on your idea at the same time and sign their

idea at the same time and sign their

idea at the same time and sign their business and maybe even getting buddy to

business and maybe even getting buddy to

business and maybe even getting buddy to start business for you and then as a

start business for you and then as a

start business for you and then as a right tiny kind of flip over I think

right tiny kind of flip over I think

right tiny kind of flip over I think this route I’m doing really well to this

this route I’m doing really well to this

this route I’m doing really well to this theme of having a confidence to be your

theme of having a confidence to be your

theme of having a confidence to be your true self because if you are worried

true self because if you are worried

true self because if you are worried about a customer not buying for you

about a customer not buying for you

about a customer not buying for you because of your story or company not

because of your story or company not

because of your story or company not hiring you because your story that’s

hiring you because your story that’s

hiring you because your story that’s fine i’m not going to be a great fit for

fine i’m not going to be a great fit for

fine i’m not going to be a great fit for you anyway there’s going to be some if

you anyway there’s going to be some if

you anyway there’s going to be some if you’re looking for a part-time job to

you’re looking for a part-time job to

you’re looking for a part-time job to support your business on the side there

support your business on the side there

support your business on the side there will be some companies who will look at

will be some companies who will look at

will be some companies who will look at what you’re doing and won’t want to hire

what you’re doing and won’t want to hire

what you’re doing and won’t want to hire somebody who has their own part-time

somebody who has their own part-time

somebody who has their own part-time thing they want to hire somebody who you

thing they want to hire somebody who you

thing they want to hire somebody who you only get a kid to their company and

only get a kid to their company and

only get a kid to their company and silly other people who will look at that

silly other people who will look at that

silly other people who will look at that as an advantage like oh you’re you’re an

as an advantage like oh you’re you’re an

as an advantage like oh you’re you’re an entrepreneur that’s great like you can

entrepreneur that’s great like you can

entrepreneur that’s great like you can help us because you understand

help us because you understand

help us because you understand entrepreneurs and you could give us

entrepreneurs and you could give us

entrepreneurs and you could give us advice and do a great job in your role

advice and do a great job in your role

advice and do a great job in your role and so by putting that content out there

and so by putting that content out there

and so by putting that content out there and by being yourself you will attract

and by being yourself you will attract

and by being yourself you will attract the companies that are better fit for

the companies that are better fit for

the companies that are better fit for you and the companies that aren’t a

you and the companies that aren’t a

you and the companies that aren’t a great fit they won’t be interested in

great fit they won’t be interested in

great fit they won’t be interested in you which is the same thing with your

you which is the same thing with your

you which is the same thing with your customers if you’re sharing your story

customers if you’re sharing your story

customers if you’re sharing your story there are some people who won’t connect

there are some people who won’t connect

there are some people who won’t connect to it and that’s fine those guys would

to it and that’s fine those guys would

to it and that’s fine those guys would not be great customers for you and

not be great customers for you and

not be great customers for you and there’s going to be other two will like

there’s going to be other two will like

there’s going to be other two will like madly deeply resonate with it and and

madly deeply resonate with it and and

madly deeply resonate with it and and drive that extra 100 miles just to get

drive that extra 100 miles just to get

drive that extra 100 miles just to get to you because they love what you’re

to you because they love what you’re

to you because they love what you’re about so you know you’ve already heard

about so you know you’ve already heard

about so you know you’ve already heard it I mean I hire people even if they

it I mean I hire people even if they

it I mean I hire people even if they have their own thing on the side I have

have their own thing on the side I have

have their own thing on the side I have 18 people on my team it’s not any

18 people on my team it’s not any

18 people on my team it’s not any we’re close to what stage is that but

we’re close to what stage is that but

we’re close to what stage is that but you just heard it from the CEO there to

you just heard it from the CEO there to

you just heard it from the CEO there to you know thousands and thousands of

you know thousands and thousands of

you know thousands and thousands of employees and they value people housing

employees and they value people housing

employees and they value people housing from the side as well so I would

from the side as well so I would

from the side as well so I would encourage you to go in and embrace what

encourage you to go in and embrace what

encourage you to go in and embrace what you’re doing maybe you’ve included on

you’re doing maybe you’ve included on

you’re doing maybe you’ve included on your resume its supposed to try it out

your resume its supposed to try it out

your resume its supposed to try it out yeah I see are the generality of the

yeah I see are the generality of the

yeah I see are the generality of the Kearney area the other thing of them the

Kearney area the other thing of them the

Kearney area the other thing of them the only area where it could get a bit testy

only area where it could get a bit testy

only area where it could get a bit testy is if yeah I think this is speak to

is if yeah I think this is speak to

is if yeah I think this is speak to authenticity integrity and your values

authenticity integrity and your values

authenticity integrity and your values obviously it wouldn’t be appropriate to

obviously it wouldn’t be appropriate to

obviously it wouldn’t be appropriate to work for a company and then sort of

work for a company and then sort of

work for a company and then sort of steal their ideas to become a competitor

steal their ideas to become a competitor

steal their ideas to become a competitor that company sure you know but i think

that company sure you know but i think

that company sure you know but i think you know parlor confidence confidence

you know parlor confidence confidence

you know parlor confidence confidence comes through having really powerful

comes through having really powerful

comes through having really powerful values and part of attics integrity and

values and part of attics integrity and

values and part of attics integrity and also kind of connect yourself to to the

also kind of connect yourself to to the

also kind of connect yourself to to the customer but i think is as long as it’s

customer but i think is as long as it’s

customer but i think is as long as it’s going to not a conflict and you’re not

going to not a conflict and you’re not

going to not a conflict and you’re not you’re not going to kind of rip off the

you’re not going to kind of rip off the

you’re not going to kind of rip off the company’s intellectual property or stuff

company’s intellectual property or stuff

company’s intellectual property or stuff like that then you know I think there’s

like that then you know I think there’s

like that then you know I think there’s a lot of companies out there where

a lot of companies out there where

a lot of companies out there where exactly 12 is point you can find a

exactly 12 is point you can find a

exactly 12 is point you can find a perfect marriage with you and a company

perfect marriage with you and a company

perfect marriage with you and a company and their kind of ambition for their

and their kind of ambition for their

and their kind of ambition for their colleagues to be really happy fulfilled

colleagues to be really happy fulfilled

colleagues to be really happy fulfilled but also you know I also get just so

but also you know I also get just so

but also you know I also get just so this is kind of a throwaway I do believe

this is kind of a throwaway I do believe

this is kind of a throwaway I do believe companies of the future should believe

companies of the future should believe

companies of the future should believe that they have a relationship for life

that they have a relationship for life

that they have a relationship for life with the colleagues who work for them

with the colleagues who work for them

with the colleagues who work for them and that might mean you know I traded it

and that might mean you know I traded it

and that might mean you know I traded it to people here they might need sage they

to people here they might need sage they

to people here they might need sage they might go starter in business 10 years x

might go starter in business 10 years x

might go starter in business 10 years x seven years done they’re always welcome

seven years done they’re always welcome

seven years done they’re always welcome to come back to see so it’s not it’s not

to come back to see so it’s not it’s not

to come back to see so it’s not it’s not like the old days be an elaborate kind

like the old days be an elaborate kind

like the old days be an elaborate kind of career in one company is definitely

of career in one company is definitely

of career in one company is definitely the case and I think it’s great for the

the case and I think it’s great for the

the case and I think it’s great for the economies for individuals who are

economies for individuals who are

economies for individuals who are fantastic entrepreneurs to really be

fantastic entrepreneurs to really be

fantastic entrepreneurs to really be able to express their business freedom

able to express their business freedom

able to express their business freedom and really grow a lot of job creation

and really grow a lot of job creation

and really grow a lot of job creation and wealth creation by going to start

and wealth creation by going to start

and wealth creation by going to start your business and then at the right time

your business and then at the right time

your business and then at the right time you can come back in you know we need

you can come back in you know we need

you can come back in you know we need people who have got real experience of

people who have got real experience of

people who have got real experience of living the life an entrepreneur going

living the life an entrepreneur going

living the life an entrepreneur going for stop worrying about making table for

for stop worrying about making table for

for stop worrying about making table for months the less sort of stuff from that

months the less sort of stuff from that

months the less sort of stuff from that cash because the more we have people who

cash because the more we have people who

cash because the more we have people who have

have

have just walked in the shoes of our

just walked in the shoes of our

just walked in the shoes of our customers then the more authentic was

customers then the more authentic was

customers then the more authentic was going to be as a company so I think I

going to be as a company so I think I

going to be as a company so I think I generally think I’d really encourage you

generally think I’d really encourage you

generally think I’d really encourage you connect yourself to a company Evan set

connect yourself to a company Evan set

connect yourself to a company Evan set with the values that you respect and

with the values that you respect and

with the values that you respect and actually I think it could be a great

actually I think it could be a great

actually I think it could be a great match

”

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