to the point of the small influencers when I launched my book and it’s still
when I launched my book and it’s still
when I launched my book and it’s still something we’re doing now what we do is
something we’re doing now what we do is
something we’re doing now what we do is we go to Amazon look at what similar
we go to Amazon look at what similar
we go to Amazon look at what similar books they recommend to mine so it’s
books they recommend to mine so it’s
books they recommend to mine so it’s like for work week and tools of titans
like for work week and tools of titans
like for work week and tools of titans and you know all the other
and you know all the other
and you know all the other entrepreneurship related bugs then we go
entrepreneurship related bugs then we go
entrepreneurship related bugs then we go to youtube and look at who’s done a
to youtube and look at who’s done a
to youtube and look at who’s done a review of these books and then we reach
review of these books and then we reach
review of these books and then we reach out to each of them individually and say
out to each of them individually and say
out to each of them individually and say hey evan has this book it’s about this
hey evan has this book it’s about this
hey evan has this book it’s about this we saw you wrote about for work week
we saw you wrote about for work week
we saw you wrote about for work week would you like to do a review of this
would you like to do a review of this
would you like to do a review of this book and most people just do it for free
book and most people just do it for free
book and most people just do it for free I offered it oh do they do it because of
I offered it oh do they do it because of
I offered it oh do they do it because of you and you have a big channel and they
you and you have a big channel and they
you and you have a big channel and they want to hope there’s maybe some
want to hope there’s maybe some
want to hope there’s maybe some reciprocity in the future I mean could
reciprocity in the future I mean could
reciprocity in the future I mean could the average Joe or Jill do what you did
the average Joe or Jill do what you did
the average Joe or Jill do what you did it definitely helps like we pick you two
it definitely helps like we pick you two
it definitely helps like we pick you two because I’m known on YouTube in in a
because I’m known on YouTube in in a
because I’m known on YouTube in in a niche right like I’m known for
niche right like I’m known for
niche right like I’m known for entrepreneurs in YouTube I’m not like
entrepreneurs in YouTube I’m not like
entrepreneurs in YouTube I’m not like known by everywhere on YouTube but I’m
known by everywhere on YouTube but I’m
known by everywhere on YouTube but I’m doing it there instead of snapchat or
doing it there instead of snapchat or
doing it there instead of snapchat or somewhere else because I’m known in that
somewhere else because I’m known in that
somewhere else because I’m known in that community so absolutely I can do that in
community so absolutely I can do that in
community so absolutely I can do that in a way that others might have a harder
a way that others might have a harder
a way that others might have a harder time doing it but if you’re an expert on
time doing it but if you’re an expert on
time doing it but if you’re an expert on leadership like they may resonate with
leadership like they may resonate with
leadership like they may resonate with some of your messages you can still like
some of your messages you can still like
some of your messages you can still like your hit rate won’t be as high but it’s
your hit rate won’t be as high but it’s
your hit rate won’t be as high but it’s still a viable strategy to go with and
still a viable strategy to go with and
still a viable strategy to go with and and some of them like we’ll do a shout
and some of them like we’ll do a shout
and some of them like we’ll do a shout out to some people on some videos say
out to some people on some videos say
out to some people on some videos say hey Thank You Jill for profile my book
hey Thank You Jill for profile my book
hey Thank You Jill for profile my book go check out your channel that kind of
go check out your channel that kind of
go check out your channel that kind of stuff and I also involve offered to be
stuff and I also involve offered to be
stuff and I also involve offered to be involved on some of the videos like if
involved on some of the videos like if
involved on some of the videos like if you want something from Evan you want an
you want something from Evan you want an
you want something from Evan you want an intro you want to ask him a question you
intro you want to ask him a question you
intro you want to ask him a question you want something I’ll make a pre-recorded
want something I’ll make a pre-recorded
want something I’ll make a pre-recorded video that they can use in their videos
video that they can use in their videos
video that they can use in their videos as well and so the bulk of our effort I
as well and so the bulk of our effort I
as well and so the bulk of our effort I have my assistant spend a lot of time
have my assistant spend a lot of time
have my assistant spend a lot of time basically every week she goes and does
basically every week she goes and does
basically every week she goes and does that and looks at what are the books
that and looks at what are the books
that and looks at what are the books that are related to mine which youtubers
that are related to mine which youtubers
that are related to mine which youtubers I covered those books and then shall we
I covered those books and then shall we
I covered those books and then shall we count to them and we have a constant
count to them and we have a constant
count to them and we have a constant stream of channels of different sizes
stream of channels of different sizes
stream of channels of different sizes under a thousand subs for a lot of them
under a thousand subs for a lot of them
under a thousand subs for a lot of them to creating content and then I’ll tweet
to creating content and then I’ll tweet
to creating content and then I’ll tweet out the video and I’ll help promote it
out the video and I’ll help promote it
out the video and I’ll help promote it and like they get some exposure and
and like they get some exposure and
and like they get some exposure and there may be some name recognition with
there may be some name recognition with
there may be some name recognition with me and they may not have an idea who I
me and they may not have an idea who I
me and they may not have an idea who I am but it’s been effective in getting
am but it’s been effective in getting
am but it’s been effective in getting the message out and it’s something that
the message out and it’s something that
the message out and it’s something that we consistently do I’m wondering if
we consistently do I’m wondering if
we consistently do I’m wondering if everyone picked up on something
everyone picked up on something
everyone picked up on something I did that Evan just said and that is he
I did that Evan just said and that is he
I did that Evan just said and that is he just went around and he knocked on a
just went around and he knocked on a
just went around and he knocked on a bunch of youtuber doors and asked them
bunch of youtuber doors and asked them
bunch of youtuber doors and asked them to help him promote his book I I don’t I
to help him promote his book I I don’t I
to help him promote his book I I don’t I can count on one hand and we’ve worked
can count on one hand and we’ve worked
can count on one hand and we’ve worked with hundreds of brands how many of
with hundreds of brands how many of
with hundreds of brands how many of those how many the brands we worked with
those how many the brands we worked with
those how many the brands we worked with have very even thought about doing that
have very even thought about doing that
have very even thought about doing that or have done that they don’t have to go
or have done that they don’t have to go
or have done that they don’t have to go and pay us to do that they could do it
and pay us to do that they could do it
and pay us to do that they could do it themselves now maybe they don’t know how
themselves now maybe they don’t know how
themselves now maybe they don’t know how it’s not that hard to figure out you
it’s not that hard to figure out you
it’s not that hard to figure out you don’t have to hire us to do something
don’t have to hire us to do something
don’t have to hire us to do something like that but at a minimum I’m thinking
like that but at a minimum I’m thinking
like that but at a minimum I’m thinking if you got a new product at you’re an
if you got a new product at you’re an
if you got a new product at you’re an entrepreneur what a great way to get the
entrepreneur what a great way to get the
entrepreneur what a great way to get the message out about your product or
message out about your product or
message out about your product or service even if you don’t have a huge
service even if you don’t have a huge
service even if you don’t have a huge channel like like Evan does yeah for
channel like like Evan does yeah for
channel like like Evan does yeah for some people it’s an honor like for some
some people it’s an honor like for some
some people it’s an honor like for some people I was the first person ever reach
people I was the first person ever reach
people I was the first person ever reach out to them and offer something and then
out to them and offer something and then
out to them and offer something and then to be involved to have me involved in a
to be involved to have me involved in a
to be involved to have me involved in a video and say something and to have a
video and say something and to have a
video and say something and to have a shout-out on my channel you know doesn’t
shout-out on my channel you know doesn’t
shout-out on my channel you know doesn’t take a lot the exchange could be will
take a lot the exchange could be will
take a lot the exchange could be will tweet your video from our account that
tweet your video from our account that
tweet your video from our account that when it comes out or put it on our blog
when it comes out or put it on our blog
when it comes out or put it on our blog or so right yeah I mean and if your
or so right yeah I mean and if your
or so right yeah I mean and if your brand is value in that and they can say
brand is value in that and they can say
brand is value in that and they can say we just worked with Heinz or BMW or
we just worked with Heinz or BMW or
we just worked with Heinz or BMW or whatever
whatever
whatever even though was zero costs like you can
even though was zero costs like you can
even though was zero costs like you can leverage just like I’m leveraging my
leverage just like I’m leveraging my
leverage just like I’m leveraging my name in the YouTube entrepreneur unity
name in the YouTube entrepreneur unity
name in the YouTube entrepreneur unity my brand is associated with it you could
my brand is associated with it you could
my brand is associated with it you could do the same thing people are now some of
do the same thing people are now some of
do the same thing people are now some of those people are saying i collab with
those people are saying i collab with
those people are saying i collab with Evan Carmichael and that makes them look
Evan Carmichael and that makes them look
Evan Carmichael and that makes them look better for the next things they do so
better for the next things they do so
better for the next things they do so the brand you can use that to your
the brand you can use that to your
the brand you can use that to your benefit to help help them get more deals
benefit to help help them get more deals
benefit to help help them get more deals and you don’t have to pay anything
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