good morning believe nation today we’re going to talk about how you can be more
going to talk about how you can be more
going to talk about how you can be more persuasive rule number two is my
persuasive rule number two is my
persuasive rule number two is my personal favorite and I’m curious if
personal favorite and I’m curious if
personal favorite and I’m curious if you’re growing which one you guys like
you’re growing which one you guys like
you’re growing which one you guys like the best and as always guys as you’re
the best and as always guys as you’re
the best and as always guys as you’re listening if you hear something that
listening if you hear something that
listening if you hear something that really really resonates with you please
really really resonates with you please
really really resonates with you please leave it in the comments below and put
leave it in the comments below and put
leave it in the comments below and put quotes around it so other people can be
quotes around it so other people can be
quotes around it so other people can be inspired and also as you write things
inspired and also as you write things
inspired and also as you write things down you’re much more likely to keep it
down you’re much more likely to keep it
down you’re much more likely to keep it in here as well enjoy
in here as well enjoy
in here as well enjoy [Music]
what I want you to get is it the single
what I want you to get is it the single most important skill of life we hate the
most important skill of life we hate the
most important skill of life we hate the word selling so I’ll give you a word
word selling so I’ll give you a word
word selling so I’ll give you a word that it really is that doesn’t have the
that it really is that doesn’t have the
that it really is that doesn’t have the negative connotation it’s the word that
negative connotation it’s the word that
negative connotation it’s the word that all leaders have what would that word be
all leaders have what would that word be
all leaders have what would that word be influenced what changes companies is
influenced what changes companies is
influenced what changes companies is leaders the only way to change the
leaders the only way to change the
leaders the only way to change the company is leadership and I want to
company is leadership and I want to
company is leadership and I want to change the company that I own and I want
change the company that I own and I want
change the company that I own and I want to make a shift in their company the
to make a shift in their company the
to make a shift in their company the number one thing I’m going to do is
number one thing I’m going to do is
number one thing I’m going to do is shifting leadership that might be taking
shifting leadership that might be taking
shifting leadership that might be taking leaders to a different level that I
leaders to a different level that I
leaders to a different level that I bring new leaders in that buy me new
bring new leaders in that buy me new
bring new leaders in that buy me new leaders of new voices with new
leaders of new voices with new
leaders of new voices with new perspectives with new skill sets new
perspectives with new skill sets new
perspectives with new skill sets new directions but we need to take things
directions but we need to take things
directions but we need to take things from available leaders solve problems
from available leaders solve problems
from available leaders solve problems and leaders maximize resources if you’re
and leaders maximize resources if you’re
and leaders maximize resources if you’re going to solve problems you can’t do it
going to solve problems you can’t do it
going to solve problems you can’t do it yourself it would already been called
yourself it would already been called
yourself it would already been called you have to get others to help you to do
you have to get others to help you to do
you have to get others to help you to do it
it
it that requires influence true you need to
that requires influence true you need to
that requires influence true you need to get people to maximize resources that
get people to maximize resources that
get people to maximize resources that requires influence if you’re going to
requires influence if you’re going to
requires influence if you’re going to get people to partner with you provide
get people to partner with you provide
get people to partner with you provide you resources capital suppliers anything
you resources capital suppliers anything
you resources capital suppliers anything that requires influence if you can have
that requires influence if you can have
that requires influence if you can have an impact on your kids or your community
an impact on your kids or your community
an impact on your kids or your community or the world that requires influence
or the world that requires influence
or the world that requires influence there is no more important skill of
there is no more important skill of
there is no more important skill of leadership than influence and yet most
leadership than influence and yet most
leadership than influence and yet most of us think of it like selling and as a
of us think of it like selling and as a
of us think of it like selling and as a result we don’t master influence because
result we don’t master influence because
result we don’t master influence because I know that if you can’t influence you
I know that if you can’t influence you
I know that if you can’t influence you can’t lead but if you can influence
can’t lead but if you can influence
can’t lead but if you can influence powerfully intelligently with integrity
powerfully intelligently with integrity
powerfully intelligently with integrity there’s no limit to whatever you can
there’s no limit to whatever you can
there’s no limit to whatever you can envision and what you can make real and
envision and what you can make real and
envision and what you can make real and if your influence becomes not just use
if your influence becomes not just use
if your influence becomes not just use the influence that you’re able to
the influence that you’re able to
the influence that you’re able to influence systems people company culture
influence systems people company culture
influence systems people company culture if you can turn other people into
if you can turn other people into
if you can turn other people into influencers now whatever you vision
influencers now whatever you vision
influencers now whatever you vision about can be made into reality
so let me give you a hypothetical
so let me give you a hypothetical suppose that you’re a parent and you
suppose that you’re a parent and you
suppose that you’re a parent and you have a daughter say a teenage daughter
have a daughter say a teenage daughter
have a daughter say a teenage daughter whose room is an absolute mess it just
whose room is an absolute mess it just
whose room is an absolute mess it just looks like a bomb went off in there
looks like a bomb went off in there
looks like a bomb went off in there and you want your daughter to clean your
and you want your daughter to clean your
and you want your daughter to clean your room you’re trying to sell her on the
room you’re trying to sell her on the
room you’re trying to sell her on the idea of cleaning her room what do you do
idea of cleaning her room what do you do
idea of cleaning her room what do you do well you could try to bribe her and that
well you could try to bribe her and that
well you could try to bribe her and that might work in the short term you could
might work in the short term you could
might work in the short term you could try to threaten her that might work in
try to threaten her that might work in
try to threaten her that might work in the short term you can try to exhort her
the short term you can try to exhort her
the short term you can try to exhort her you can try to you know tell her about
you can try to you know tell her about
you can try to you know tell her about the meaning of clean rooms but there’s
the meaning of clean rooms but there’s
the meaning of clean rooms but there’s actually a technique from actually the
actually a technique from actually the
actually a technique from actually the counseling literature really
counseling literature really
counseling literature really crystallized by a fellow named Mike
crystallized by a fellow named Mike
crystallized by a fellow named Mike pantalon of Yale University called
pantalon of Yale University called
pantalon of Yale University called motivational interviewing and what you
motivational interviewing and what you
motivational interviewing and what you can do more effectively is ask to
can do more effectively is ask to
can do more effectively is ask to irrational questions so let’s say that
irrational questions so let’s say that
irrational questions so let’s say that you have a daughter named Maria and
you have a daughter named Maria and
you have a daughter named Maria and Maria has a messy room and you want
Maria has a messy room and you want
Maria has a messy room and you want Maria to clean her room the two
Maria to clean her room the two
Maria to clean her room the two questions you could ask Maria are this
questions you could ask Maria are this
questions you could ask Maria are this Maria on a scale of 1 to 10 1 meaning
Maria on a scale of 1 to 10 1 meaning
Maria on a scale of 1 to 10 1 meaning I’m not ready at all 10 meaning I’m
I’m not ready at all 10 meaning I’m
I’m not ready at all 10 meaning I’m ready to do it right now how ready are
ready to do it right now how ready are
ready to do it right now how ready are you Maria to clean your room now Maria’s
you Maria to clean your room now Maria’s
you Maria to clean your room now Maria’s room is a pigsty so she’s not going to
room is a pigsty so she’s not going to
room is a pigsty so she’s not going to give a very she’s not going to give you
give a very she’s not going to give you
give a very she’s not going to give you a 10 or a 9 or even a 5 maybe she’ll
a 10 or a 9 or even a 5 maybe she’ll
a 10 or a 9 or even a 5 maybe she’ll give you a 2 okay so she says dad I’m a
give you a 2 okay so she says dad I’m a
give you a 2 okay so she says dad I’m a – well here’s where the second question
– well here’s where the second question
– well here’s where the second question comes in and it’s a really interesting
comes in and it’s a really interesting
comes in and it’s a really interesting counterintuitive question you say to
counterintuitive question you say to
counterintuitive question you say to Maria okay Maria you’re a – why didn’t
Maria okay Maria you’re a – why didn’t
Maria okay Maria you’re a – why didn’t you pick a lower number
you pick a lower number
you pick a lower number now our instincts as parents is to say
now our instincts as parents is to say
now our instincts as parents is to say as a parent of three kids I have this
as a parent of three kids I have this
as a parent of three kids I have this instinct very strongly my kid were to
instinct very strongly my kid were to
instinct very strongly my kid were to say to me I’m a – I would say why are
say to me I’m a – I would say why are
say to me I’m a – I would say why are you a – you should be a nine but you say
you a – you should be a nine but you say
you a – you should be a nine but you say why didn’t you pick a lower number of
why didn’t you pick a lower number of
why didn’t you pick a lower number of Maria so here’s what happens Maria has
Maria so here’s what happens Maria has
Maria so here’s what happens Maria has to explain why she isn’t a one okay and
to explain why she isn’t a one okay and
to explain why she isn’t a one okay and so she says well you know I am 15 and I
so she says well you know I am 15 and I
so she says well you know I am 15 and I probably should get my act together you
probably should get my act together you
probably should get my act together you know if I had my room cleaner I’d be
know if I had my room cleaner I’d be
know if I had my room cleaner I’d be able to get to school on time faster and
able to get to school on time faster and
able to get to school on time faster and maybe see my friends a little bit more
maybe see my friends a little bit more
maybe see my friends a little bit more you know you and Mom never know where
you know you and Mom never know where
you know you and Mom never know where anything is anyway so I’m kind of
anything is anyway so I’m kind of
anything is anyway so I’m kind of wasting my time asking you to help me
wasting my time asking you to help me
wasting my time asking you to help me what happens with that second question
what happens with that second question
what happens with that second question why didn’t you pick a lower number
why didn’t you pick a lower number
why didn’t you pick a lower number Maria begins articulating her own
Maria begins articulating her own
Maria begins articulating her own reasons for doing something and this is
reasons for doing something and this is
reasons for doing something and this is really axiomatic and sales and
really axiomatic and sales and
really axiomatic and sales and persuasion when people have their own
persuasion when people have their own
persuasion when people have their own reasons for doing something not yours
reasons for doing something not yours
reasons for doing something not yours their own reasons for doing something
their own reasons for doing something
their own reasons for doing something they believe those reasons more deeply
they believe those reasons more deeply
they believe those reasons more deeply and adhere to the behavior more strongly
and adhere to the behavior more strongly
and adhere to the behavior more strongly [Music]
[Music]
[Music] now suppose Maria says dad on a scale of
now suppose Maria says dad on a scale of
now suppose Maria says dad on a scale of 1 to 10 I’m a 1 okay that makes things a
1 to 10 I’m a 1 okay that makes things a
1 to 10 I’m a 1 okay that makes things a little more complicated but it’s
little more complicated but it’s
little more complicated but it’s actually a really really important to
actually a really really important to
actually a really really important to understand this if you say to Maria if
understand this if you say to Maria if
understand this if you say to Maria if Maria says that I’m a 1 here’s what you
Maria says that I’m a 1 here’s what you
Maria says that I’m a 1 here’s what you say to Maria Maria what can we do to
say to Maria Maria what can we do to
say to Maria Maria what can we do to make you a 2 and what often that does is
make you a 2 and what often that does is
make you a 2 and what often that does is this Maria will say well maybe if you
this Maria will say well maybe if you
this Maria will say well maybe if you and Mom help me for 15 minutes to get
and Mom help me for 15 minutes to get
and Mom help me for 15 minutes to get this started maybe if you maybe not set
this started maybe if you maybe not set
this started maybe if you maybe not set the table and take out the trash tonight
the table and take out the trash tonight
the table and take out the trash tonight that would free up some time for me
that would free up some time for me
that would free up some time for me because usually when people are a 1 it’s
because usually when people are a 1 it’s
because usually when people are a 1 it’s often because not because they’re purely
often because not because they’re purely
often because not because they’re purely obstinate it’s because there’s some kind
obstinate it’s because there’s some kind
obstinate it’s because there’s some kind of environmental obstacle in front of
of environmental obstacle in front of
of environmental obstacle in front of them and if you if someone says there
them and if you if someone says there
them and if you if someone says there are one find out what that obstacle is
are one find out what that obstacle is
are one find out what that obstacle is try to make them a 2 and that might give
try to make them a 2 and that might give
try to make them a 2 and that might give you some more momentum the the example I
you some more momentum the the example I
you some more momentum the the example I just gave had to do with with parenting
just gave had to do with with parenting
just gave had to do with with parenting but you can use this more universally
but you can use this more universally
but you can use this more universally now you can’t whip it out at every
now you can’t whip it out at every
now you can’t whip it out at every single persuasive encounter but you can
single persuasive encounter but you can
single persuasive encounter but you can use it to persuade your boss you can use
use it to persuade your boss you can use
use it to persuade your boss you can use it maybe to persuade a reluctant
it maybe to persuade a reluctant
it maybe to persuade a reluctant prospect in an actual sales encounter
prospect in an actual sales encounter
prospect in an actual sales encounter you can you can use it with someone your
you can you can use it with someone your
you can you can use it with someone your neighbor who’s resisting moving his
neighbor who’s resisting moving his
neighbor who’s resisting moving his garbage cans or something like that the
garbage cans or something like that the
garbage cans or something like that the key here and again you got to go back to
key here and again you got to go back to
key here and again you got to go back to first principles here the key here is
first principles here the key here is
first principles here the key here is that we tend to think that persuasion or
that we tend to think that persuasion or
that we tend to think that persuasion or motivation is something that one person
motivation is something that one person
motivation is something that one person does to another and what the social
does to another and what the social
does to another and what the social science tells us very clearly is that
science tells us very clearly is that
science tells us very clearly is that it’s really something that people do for
it’s really something that people do for
it’s really something that people do for themselves and your job as a persuader
themselves and your job as a persuader
themselves and your job as a persuader as a motivator is to reset the context
as a motivator is to reset the context
as a motivator is to reset the context in surface people’s own reasons for
in surface people’s own reasons for
in surface people’s own reasons for doing something because it works a lot
doing something because it works a lot
doing something because it works a lot better every phone call you make is
better every phone call you make is
better every phone call you make is recorded there’s no single phone call
recorded there’s no single phone call
recorded there’s no single phone call that goes in turn out in North America
that goes in turn out in North America
that goes in turn out in North America that they have ever recording up and
that they have ever recording up and
that they have ever recording up and they can
they can
they can search by word by tone by tempo they can
search by word by tone by tempo they can
search by word by tone by tempo they can even recognize voices now there is no
even recognize voices now there is no
even recognize voices now there is no thinking of such thing as privacy
thinking of such thing as privacy
thinking of such thing as privacy everything you’ve ever put on the
everything you’ve ever put on the
everything you’ve ever put on the Internet is there forever
Internet is there forever
Internet is there forever and people know it and can search it the
and people know it and can search it the
and people know it and can search it the way you write is searchable now you
way you write is searchable now you
way you write is searchable now you cannot sign your email you can put on
cannot sign your email you can put on
cannot sign your email you can put on somebody else’s email and the structure
somebody else’s email and the structure
somebody else’s email and the structure of your language and the way you
of your language and the way you
of your language and the way you influence things can be study at this
influence things can be study at this
influence things can be study at this level so the good news about that is
level so the good news about that is
level so the good news about that is manipulation as a ongoing tool to
manipulation as a ongoing tool to
manipulation as a ongoing tool to success is over but adding value will
success is over but adding value will
success is over but adding value will never go out of style truth will never
never go out of style truth will never
never go out of style truth will never go out of style
go out of style
go out of style so influencing with integrity is the
so influencing with integrity is the
so influencing with integrity is the secret but what really influences people
secret but what really influences people
secret but what really influences people do facts and figures we give you the
do facts and figures we give you the
do facts and figures we give you the facts and figures out of course stories
facts and figures out of course stories
facts and figures out of course stories that can influence people
that can influence people
that can influence people no it’s deleting that story together in
no it’s deleting that story together in
no it’s deleting that story together in a way that produces what shifts people
a way that produces what shifts people
a way that produces what shifts people and apps human emotion ultimately the
and apps human emotion ultimately the
and apps human emotion ultimately the big game here is emotion you look the
big game here is emotion you look the
big game here is emotion you look the influence of motion you have to
influence of motion you have to
influence of motion you have to influence see most of your people if
influence see most of your people if
influence see most of your people if you’re going to maximize resources and
you’re going to maximize resources and
you’re going to maximize resources and if we all agree as we talked about the
if we all agree as we talked about the
if we all agree as we talked about the other day it’s not a lack of resources
other day it’s not a lack of resources
other day it’s not a lack of resources it’s a lack of what resourcefulness if
it’s a lack of what resourcefulness if
it’s a lack of what resourcefulness if you’re creative enough if your playful
you’re creative enough if your playful
you’re creative enough if your playful enough if your determine enough if
enough if your determine enough if
enough if your determine enough if you’re focused enough you can find a way
you’re focused enough you can find a way
you’re focused enough you can find a way if you’re giving enough if you’re
if you’re giving enough if you’re
if you’re giving enough if you’re generous enough if you’re honest enough
generous enough if you’re honest enough
generous enough if you’re honest enough if you’re courageous enough you will get
if you’re courageous enough you will get
if you’re courageous enough you will get people to help you you will find the way
people to help you you will find the way
people to help you you will find the way you will make that thing happen you’ll
you will make that thing happen you’ll
you will make that thing happen you’ll access the resource you got someone to
access the resource you got someone to
access the resource you got someone to coach you teach you loan it to you let
coach you teach you loan it to you let
coach you teach you loan it to you let you try it drive it experience it so
you try it drive it experience it so
you try it drive it experience it so it’s the ability to influence emotions
it’s the ability to influence emotions
it’s the ability to influence emotions because that’s what affects our
because that’s what affects our
because that’s what affects our intellect that’s about a month our core
intellect that’s about a month our core
intellect that’s about a month our core story is only there to give you a set of
story is only there to give you a set of
story is only there to give you a set of facts to educate someone that will make
facts to educate someone that will make
facts to educate someone that will make them emotional up to make a decision and
them emotional up to make a decision and
them emotional up to make a decision and what they do is they go through a series
what they do is they go through a series
what they do is they go through a series of things that you have emotions about
of things that you have emotions about
of things that you have emotions about it may save them in an unemotional way
it may save them in an unemotional way
it may save them in an unemotional way but the only reason they work is because
but the only reason they work is because
but the only reason they work is because you know they’re to open the person’s
you know they’re to open the person’s
you know they’re to open the person’s emotion I don’t agree with you on the
emotion I don’t agree with you on the
emotion I don’t agree with you on the side so as leaders we can never forget
side so as leaders we can never forget
side so as leaders we can never forget the humans are emotional creatures
the humans are emotional creatures
the humans are emotional creatures including ourselves and to influence
including ourselves and to influence
including ourselves and to influence other people we have to know what
other people we have to know what
other people we have to know what already influences them
already influences them
already influences them we can’t ever forget what truly
we can’t ever forget what truly
we can’t ever forget what truly influences them it’s going to come down
influences them it’s going to come down
influences them it’s going to come down to our ability to connect
to our ability to connect
to our ability to connect at a deep emotional level or get others
at a deep emotional level or get others
at a deep emotional level or get others to do the same men and women with
to do the same men and women with
to do the same men and women with charisma and personal magnetism almost
charisma and personal magnetism almost
charisma and personal magnetism almost invariably have a clear vision of who
invariably have a clear vision of who
invariably have a clear vision of who they are where they’re going and of what
they are where they’re going and of what
they are where they’re going and of what they’re trying to achieve and you can
they’re trying to achieve and you can
they’re trying to achieve and you can develop this as well
develop this as well
develop this as well leaders in sales and management have a
leaders in sales and management have a
leaders in sales and management have a vision of what they’re trying to create
vision of what they’re trying to create
vision of what they’re trying to create and why they’re doing what they’re doing
and why they’re doing what they’re doing
and why they’re doing what they’re doing they’re focused on accomplishing some
they’re focused on accomplishing some
they’re focused on accomplishing some great purpose with their lives and their
great purpose with their lives and their
great purpose with their lives and their work they’re decisive about every aspect
work they’re decisive about every aspect
work they’re decisive about every aspect of their lives they know exactly what
of their lives they know exactly what
of their lives they know exactly what they want
they want
they want and what they have to do to get it they
and what they have to do to get it they
and what they have to do to get it they plan their work and they may work their
plan their work and they may work their
plan their work and they may work their plan you can increase your charisma and
plan you can increase your charisma and
plan you can increase your charisma and the magnetism of your personality by
the magnetism of your personality by
the magnetism of your personality by setting clear goals for yourself making
setting clear goals for yourself making
setting clear goals for yourself making plans to achieve them and then working
plans to achieve them and then working
plans to achieve them and then working on your plans with discipline and
on your plans with discipline and
on your plans with discipline and determination every day the whole world
determination every day the whole world
determination every day the whole world seems to move aside for the person who
seems to move aside for the person who
seems to move aside for the person who knows exactly where is going in fact the
knows exactly where is going in fact the
knows exactly where is going in fact the clearer you are about your purposes and
clearer you are about your purposes and
clearer you are about your purposes and goals the more likely people will be to
goals the more likely people will be to
goals the more likely people will be to attribute other positive qualities to
attribute other positive qualities to
attribute other positive qualities to you well you’re clear about your goals
you well you’re clear about your goals
you well you’re clear about your goals people will see you or perceive you as
people will see you or perceive you as
people will see you or perceive you as being a better and more admirable human
being a better and more admirable human
being a better and more admirable human being and when you have clear goals you
being and when you have clear goals you
being and when you have clear goals you begin attracting to yourself the people
begin attracting to yourself the people
begin attracting to yourself the people and opportunities necessary to make
and opportunities necessary to make
and opportunities necessary to make those goals a reality in robert
those goals a reality in robert
those goals a reality in robert cialdini’s book influence he says a
cialdini’s book influence he says a
cialdini’s book influence he says a well-known principle of human behavior
well-known principle of human behavior
well-known principle of human behavior says that when we ask someone to do a
says that when we ask someone to do a
says that when we ask someone to do a favor we will be more successful if we
favor we will be more successful if we
favor we will be more successful if we provide a reason here’s an example from
provide a reason here’s an example from
provide a reason here’s an example from that book listen to this a woman was
that book listen to this a woman was
that book listen to this a woman was standing in line for a copy machine and
standing in line for a copy machine and
standing in line for a copy machine and she said excuse me I have five pages may
she said excuse me I have five pages may
she said excuse me I have five pages may I go ahead of you and make my copy 60
I go ahead of you and make my copy 60
I go ahead of you and make my copy 60 percent of people said yes now listen to
percent of people said yes now listen to
percent of people said yes now listen to this
this
this she tried asking a slightly different
she tried asking a slightly different
she tried asking a slightly different way she gave a reason why this time she
way she gave a reason why this time she
way she gave a reason why this time she said excuse me I have five pages may I
said excuse me I have five pages may I
said excuse me I have five pages may I use the copy machine because I’m in a
use the copy machine because I’m in a
use the copy machine because I’m in a rush and this time 94% of the people
rush and this time 94% of the people
rush and this time 94% of the people said yes
said yes
said yes one and a half times as many that is a
one and a half times as many that is a
one and a half times as many that is a lot of persuasion now there’s more to
lot of persuasion now there’s more to
lot of persuasion now there’s more to that study and you can check it out
that study and you can check it out
that study and you can check it out shielding these books but the point here
shielding these books but the point here
shielding these books but the point here is that when you give people a reason
is that when you give people a reason
is that when you give people a reason why you’re asking for something they’re
why you’re asking for something they’re
why you’re asking for something they’re more inclined to give it to you how do I
more inclined to give it to you how do I
more inclined to give it to you how do I add more value so that I can get paid
add more value so that I can get paid
add more value so that I can get paid more so that I can have more influence
more so that I can have more influence
more so that I can have more influence so that I can make more of a difference
so that I can make more of a difference
so that I can make more of a difference where I’m adding everyone you always
where I’m adding everyone you always
where I’m adding everyone you always hear all the time right add more value
hear all the time right add more value
hear all the time right add more value well how how do you add more value so
well how how do you add more value so
well how how do you add more value so you can get paid more and have more
you can get paid more and have more
you can get paid more and have more influence part of adding value is
influence part of adding value is
influence part of adding value is helping people reconnect with some
helping people reconnect with some
helping people reconnect with some emotional side of their lives I know
emotional side of their lives I know
emotional side of their lives I know that sounds so simple in some ways but
that sounds so simple in some ways but
that sounds so simple in some ways but also philosophical that a lot of what we
also philosophical that a lot of what we
also philosophical that a lot of what we experience today in this world is is
experience today in this world is is
experience today in this world is is just so cheap and so commoditized and so
just so cheap and so commoditized and so
just so cheap and so commoditized and so technically driven that it’s our job if
technically driven that it’s our job if
technically driven that it’s our job if we want to add a lot of value to bring
we want to add a lot of value to bring
we want to add a lot of value to bring back in humanity
back in humanity
back in humanity to bring back in the emotion to bring
to bring back in the emotion to bring
to bring back in the emotion to bring back in the color the flair the joy the
back in the color the flair the joy the
back in the color the flair the joy the vibrancy the real hues of human emotion
vibrancy the real hues of human emotion
vibrancy the real hues of human emotion that are often missing from everything
that are often missing from everything
that are often missing from everything if you bring that back into everything
if you bring that back into everything
if you bring that back into everything that you’re contributing you’ll go to a
that you’re contributing you’ll go to a
that you’re contributing you’ll go to a level of adding value that most people
level of adding value that most people
level of adding value that most people never understand and people won’t just
never understand and people won’t just
never understand and people won’t just follow you because you’re the person who
follow you because you’re the person who
follow you because you’re the person who asked the question best questions if you
asked the question best questions if you
asked the question best questions if you won’t just follow you because you’re the
won’t just follow you because you’re the
won’t just follow you because you’re the person who knows the most people people
person who knows the most people people
person who knows the most people people will follow you because you’re an
will follow you because you’re an
will follow you because you’re an inspire and you’re a leader because they
inspire and you’re a leader because they
inspire and you’re a leader because they can see within you that you have true
can see within you that you have true
can see within you that you have true energy true engagement to human emotion
energy true engagement to human emotion
energy true engagement to human emotion with everything you could contributing
with everything you could contributing
with everything you could contributing and because of that they know that
and because of that they know that
and because of that they know that you’re somebody they want to follow so
you’re somebody they want to follow so
you’re somebody they want to follow so my take on this is if you want to be
my take on this is if you want to be
my take on this is if you want to be more persuasive then you need to care
more persuasive then you need to care
more persuasive then you need to care more you need to care more and the care
more you need to care more and the care
more you need to care more and the care comes from two sides first is you caring
comes from two sides first is you caring
comes from two sides first is you caring more about it yourself having more
more about it yourself having more
more about it yourself having more passion in it when you have passion when
passion in it when you have passion when
passion in it when you have passion when you’re extended about something people
you’re extended about something people
you’re extended about something people want to join you people want to be
want to join you people want to be
want to join you people want to be around people who are passionate about
around people who are passionate about
around people who are passionate about something you can gear somebody towards
something you can gear somebody towards
something you can gear somebody towards something because you have the passion
something because you have the passion
something because you have the passion for it Sam Walton from Walmart used to
for it Sam Walton from Walmart used to
for it Sam Walton from Walmart used to say that passion is so important and
say that passion is so important and
say that passion is so important and that people will catch it like a fever
that people will catch it like a fever
that people will catch it like a fever you have a fever this people will catch
you have a fever this people will catch
you have a fever this people will catch it you have a cold other people will
it you have a cold other people will
it you have a cold other people will catch it you have a passion other people
catch it you have a passion other people
catch it you have a passion other people will catch it so if you want to be more
will catch it so if you want to be more
will catch it so if you want to be more persuasive when you’re saying these
persuasive when you’re saying these
persuasive when you’re saying these words
words
words it’s really going to help somebody
it’s really going to help somebody
it’s really going to help somebody whatever it is you’re positive service
whatever it is you’re positive service
whatever it is you’re positive service you’re trying to promote your book your
you’re trying to promote your book your
you’re trying to promote your book your YouTube channel whatever it is if you
YouTube channel whatever it is if you
YouTube channel whatever it is if you are excited and it comes through in
are excited and it comes through in
are excited and it comes through in every word that comes out of your mouth
every word that comes out of your mouth
every word that comes out of your mouth it’s going to be much more persuasive to
it’s going to be much more persuasive to
it’s going to be much more persuasive to the people listening and if you’re
the people listening and if you’re
the people listening and if you’re really boring and saying yeah I have a
really boring and saying yeah I have a
really boring and saying yeah I have a youtube channel you should check it out
youtube channel you should check it out
youtube channel you should check it out there’s some good stuff on there it’s
there’s some good stuff on there it’s
there’s some good stuff on there it’s just a different vibe you don’t want to
just a different vibe you don’t want to
just a different vibe you don’t want to go check that thing out when somebody’s
go check that thing out when somebody’s
go check that thing out when somebody’s excited like I want a piece of that I
excited like I want a piece of that I
excited like I want a piece of that I want more excitement and passion in my
want more excitement and passion in my
want more excitement and passion in my life and so I’m going to go check it out
life and so I’m going to go check it out
life and so I’m going to go check it out so that happens when you care more so
so that happens when you care more so
so that happens when you care more so care more and tie into the why and
care more and tie into the why and
care more and tie into the why and remember before going into every
remember before going into every
remember before going into every conversation why this is so important to
conversation why this is so important to
conversation why this is so important to you and to them the second part of care
you and to them the second part of care
you and to them the second part of care is caring about that caring about their
is caring about that caring about their
is caring about that caring about their best interest caring about what they
best interest caring about what they
best interest caring about what they want to do in their life in their
want to do in their life in their
want to do in their life in their business in the results that they are
business in the results that they are
business in the results that they are trying to achieve and how you can
trying to achieve and how you can
trying to achieve and how you can potentially help them if you have a
potentially help them if you have a
potentially help them if you have a product or service that can help
product or service that can help
product or service that can help somebody solve a critical problem then
somebody solve a critical problem then
somebody solve a critical problem then it’s your responsibility to show your
it’s your responsibility to show your
it’s your responsibility to show your care to them if they can feel that you
care to them if they can feel that you
care to them if they can feel that you actually care about them that you’re not
actually care about them that you’re not
actually care about them that you’re not just trying to sell them your product or
just trying to sell them your product or
just trying to sell them your product or service that you actually treat down
service that you actually treat down
service that you actually treat down care about their success they’re going
care about their success they’re going
care about their success they’re going to be much more receptive to it you’re
to be much more receptive to it you’re
to be much more receptive to it you’re going to be much more persuasive to them
going to be much more persuasive to them
going to be much more persuasive to them I think with all of this not just about
I think with all of this not just about
I think with all of this not just about trying to convince somebody to do
trying to convince somebody to do
trying to convince somebody to do something that they don’t really want to
something that they don’t really want to
something that they don’t really want to do I think the ultimate persuasion comes
do I think the ultimate persuasion comes
do I think the ultimate persuasion comes from helping them realize that this is
from helping them realize that this is
from helping them realize that this is something that they want to do that your
something that they want to do that your
something that they want to do that your product or service will actually help
product or service will actually help
product or service will actually help them if you look at my youtube videos I
them if you look at my youtube videos I
them if you look at my youtube videos I don’t care if you guys watch every video
don’t care if you guys watch every video
don’t care if you guys watch every video I’d actually prefer that you don’t watch
I’d actually prefer that you don’t watch
I’d actually prefer that you don’t watch every video I want you to watch the
every video I want you to watch the
every video I want you to watch the videos that have the most meaning the
videos that have the most meaning the
videos that have the most meaning the impact to you and then go take some kind
impact to you and then go take some kind
impact to you and then go take some kind of action the best thing from YouTube’s
of action the best thing from YouTube’s
of action the best thing from YouTube’s perspective is spend all day long on
perspective is spend all day long on
perspective is spend all day long on YouTube watching my videos I don’t want
YouTube watching my videos I don’t want
YouTube watching my videos I don’t want that to happen I want you to watch some
that to happen I want you to watch some
that to happen I want you to watch some videos and then go take action stop
videos and then go take action stop
videos and then go take action stop watching and go do something in your
watching and go do something in your
watching and go do something in your life or your business and if you need to
life or your business and if you need to
life or your business and if you need to watch these videos as a way to get more
watch these videos as a way to get more
watch these videos as a way to get more inspiration to get more motivation to
inspiration to get more motivation to
inspiration to get more motivation to get more strategies and tactics and
get more strategies and tactics and
get more strategies and tactics and ideas to do something that’s great make
ideas to do something that’s great make
ideas to do something that’s great make that part of your daily routine amazing
that part of your daily routine amazing
that part of your daily routine amazing and then go take some action and
and then go take some action and
and then go take some action and hopefully you feel that care that I have
hopefully you feel that care that I have
hopefully you feel that care that I have for you guys I deeply want you to be
for you guys I deeply want you to be
for you guys I deeply want you to be successful I want more than I want you
successful I want more than I want you
successful I want more than I want you to be on my youtube channel I want you
to be on my youtube channel I want you
to be on my youtube channel I want you to have success with your plan I want
to have success with your plan I want
to have success with your plan I want this year to be amazing for you I want
this year to be amazing for you I want
this year to be amazing for you I want you to get this thing out of your head
you to get this thing out of your head
you to get this thing out of your head and out into the world having a big
and out into the world having a big
and out into the world having a big impact making a lot of money having the
impact making a lot of money having the
impact making a lot of money having the life that you want to
life that you want to
life that you want to of and reaching your potential this is
of and reaching your potential this is
of and reaching your potential this is what fuels me and so when I speak like
what fuels me and so when I speak like
what fuels me and so when I speak like that when I connect with people in that
that when I connect with people in that
that when I connect with people in that way they feel the care that I have for
way they feel the care that I have for
way they feel the care that I have for them and that makes a huge huge
them and that makes a huge huge
them and that makes a huge huge difference so my tip to be more
difference so my tip to be more
difference so my tip to be more persuasive is to care care more for
persuasive is to care care more for
persuasive is to care care more for yourself care more about the passion you
yourself care more about the passion you
yourself care more about the passion you have for the product to service an
have for the product to service an
have for the product to service an industry that you’re in and then care
industry that you’re in and then care
industry that you’re in and then care more about the customer help them
more about the customer help them
more about the customer help them achieve the objective that they want to
achieve the objective that they want to
achieve the objective that they want to achieve and show them that you’re not
achieve and show them that you’re not
achieve and show them that you’re not just trying to make a sale we’re trying
just trying to make a sale we’re trying
just trying to make a sale we’re trying to help them live a better life or have
to help them live a better life or have
to help them live a better life or have a better business care more
thank you guys so much for watching I
thank you guys so much for watching I made this video because soo shmita ogia
made this video because soo shmita ogia
made this video because soo shmita ogia asked me to so there’s a topic you’d
asked me to so there’s a topic you’d
asked me to so there’s a topic you’d like me to cover in the next edition of
like me to cover in the next edition of
like me to cover in the next edition of the leave life
the leave life
the leave life leave it down the comments below and
leave it down the comments below and
leave it down the comments below and I’ll see what I can do I also love to
I’ll see what I can do I also love to
I’ll see what I can do I also love to know what did you learn from this video
know what did you learn from this video
know what did you learn from this video what was your favorite clip and why how
what was your favorite clip and why how
what was your favorite clip and why how are you going to be more persuasive or
are you going to be more persuasive or
are you going to be more persuasive or do you have a tip that you’d like to
do you have a tip that you’d like to
do you have a tip that you’d like to share as well please leave it down in
share as well please leave it down in
share as well please leave it down in the comments below I’m excited to see
the comments below I’m excited to see
the comments below I’m excited to see what you guys have to say finally I want
what you guys have to say finally I want
what you guys have to say finally I want to give a quick shout out to Fabian
to give a quick shout out to Fabian
to give a quick shout out to Fabian Fabian thank you so much for the
Fabian thank you so much for the
Fabian thank you so much for the interview and for picking up a copy of
interview and for picking up a copy of
interview and for picking up a copy of my book your one word it really really
my book your one word it really really
my book your one word it really really really means a lot to me and I hope
really means a lot to me and I hope
really means a lot to me and I hope you’re enjoying the read so thank you
you’re enjoying the read so thank you
you’re enjoying the read so thank you guys again for watching I believe in you
guys again for watching I believe in you
guys again for watching I believe in you I hope you continue to believe in
I hope you continue to believe in
I hope you continue to believe in yourself and whatever your one where it
yourself and whatever your one where it
yourself and whatever your one where it is much love have an amazing day and
is much love have an amazing day and
is much love have an amazing day and I’ll see you soon
how to persuade people it is virtually
how to persuade people it is virtually impossible unless you want to get lotto
impossible unless you want to get lotto
impossible unless you want to get lotto to get lucky you can hit lotto if you
to get lucky you can hit lotto if you
to get lucky you can hit lotto if you remember the lucky sperm Club you and
remember the lucky sperm Club you and
remember the lucky sperm Club you and evidence from your from your parents
evidence from your from your parents
evidence from your from your parents right well maybe yeah you can circumvent
right well maybe yeah you can circumvent
right well maybe yeah you can circumvent this this that that process but it’s
this this that that process but it’s
this this that that process but it’s really about seeing the world as it is
really about seeing the world as it is
really about seeing the world as it is right now accurately not worse than its
right now accurately not worse than its
right now accurately not worse than its but seeing the world accurately then
but seeing the world accurately then
but seeing the world accurately then seeing the world better than it is and
seeing the world better than it is and
seeing the world better than it is and then developing a strategy to get there
then developing a strategy to get there
then developing a strategy to get there and one of the cornerstones strategies
and one of the cornerstones strategies
and one of the cornerstones strategies for that is being able to persuade to
for that is being able to persuade to
for that is being able to persuade to influence to make your thoughts known in
influence to make your thoughts known in
influence to make your thoughts known in a way that empowers people and get you
a way that empowers people and get you
a way that empowers people and get you what you want to
”
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