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How do I get into Marketing? Ask Evan


hi I’m Evan Carmichael welcome to the

hi I’m Evan Carmichael welcome to the edition of ask Evan today matching the

edition of ask Evan today matching the

edition of ask Evan today matching the questions from one of our YouTube

questions from one of our YouTube

questions from one of our YouTube viewers sparkly mango 13 who wrote

viewers sparkly mango 13 who wrote

viewers sparkly mango 13 who wrote insane hey I absolutely love your videos

insane hey I absolutely love your videos

insane hey I absolutely love your videos I’m thinking about getting into

I’m thinking about getting into

I’m thinking about getting into marketing in the future I’m in the tenth

marketing in the future I’m in the tenth

marketing in the future I’m in the tenth grade and it was wondering if you could

grade and it was wondering if you could

grade and it was wondering if you could make a video about getting an internship

make a video about getting an internship

make a video about getting an internship there’s a marketing firm near the city I

there’s a marketing firm near the city I

there’s a marketing firm near the city I live in and I have no no idea about how

live in and I have no no idea about how

live in and I have no no idea about how to even begin to get involved thank you

to even begin to get involved thank you

to even begin to get involved thank you so thanks for the question you know

so thanks for the question you know

so thanks for the question you know welcome from with the 10th grade it’s

welcome from with the 10th grade it’s

welcome from with the 10th grade it’s awesome great to hear from you in terms

awesome great to hear from you in terms

awesome great to hear from you in terms of creating an internship I don’t know

of creating an internship I don’t know

of creating an internship I don’t know how big this company is but smaller

how big this company is but smaller

how big this company is but smaller companies always need help the biggest

companies always need help the biggest

companies always need help the biggest challenge with bringing on interns

challenge with bringing on interns

challenge with bringing on interns typically is the internship period is

typically is the internship period is

typically is the internship period is really short often and there’s too much

really short often and there’s too much

really short often and there’s too much pen holding and training that’s involved

pen holding and training that’s involved

pen holding and training that’s involved and too little value that comes back on

and too little value that comes back on

and too little value that comes back on the intern side and this is the child

the intern side and this is the child

the intern side and this is the child that you’re gonna have so if they have a

that you’re gonna have so if they have a

that you’re gonna have so if they have a regular internship program you might

regular internship program you might

regular internship program you might qualify for it it may be a little young

qualify for it it may be a little young

qualify for it it may be a little young because if they’re looking at interns

because if they’re looking at interns

because if they’re looking at interns they’re typically looking at university

they’re typically looking at university

they’re typically looking at university interns or not high school interns but

interns or not high school interns but

interns or not high school interns but it’s still possible the the thing you’re

it’s still possible the the thing you’re

it’s still possible the the thing you’re gonna have to get over is making

gonna have to get over is making

gonna have to get over is making yourself stand out and so step one is

yourself stand out and so step one is

yourself stand out and so step one is showing your ambition right if you can

showing your ambition right if you can

showing your ambition right if you can show that you’re really eager you’re

show that you’re really eager you’re

show that you’re really eager you’re really ambitious you really want to help

really ambitious you really want to help

really ambitious you really want to help then that’s gonna cut you know you out

then that’s gonna cut you know you out

then that’s gonna cut you know you out from everybody else who may be trying to

from everybody else who may be trying to

from everybody else who may be trying to apply to them and a couple ways to do it

apply to them and a couple ways to do it

apply to them and a couple ways to do it one get involved in any of their

one get involved in any of their

one get involved in any of their campaigns so look at their social media

campaigns so look at their social media

campaigns so look at their social media channels that their marketing firm you

channels that their marketing firm you

channels that their marketing firm you have to be in social media look at their

have to be in social media look at their

have to be in social media look at their youtube look at their Twitter look at

youtube look at their Twitter look at

youtube look at their Twitter look at their Facebook LinkedIn wherever they

their Facebook LinkedIn wherever they

their Facebook LinkedIn wherever they are and start to get involved comment on

are and start to get involved comment on

are and start to get involved comment on their projects offer suggestions give

their projects offer suggestions give

their projects offer suggestions give praise where you think you really like

praise where you think you really like

praise where you think you really like something just try to get involved so

something just try to get involved so

something just try to get involved so that they know who you are and if you

that they know who you are and if you

that they know who you are and if you are repeatedly commenting on something

are repeatedly commenting on something

are repeatedly commenting on something then you’ll start to stand up they’ll

then you’ll start to stand up they’ll

then you’ll start to stand up they’ll start to know you the next step I would

start to know you the next step I would

start to know you the next step I would do is try to identify who the leadership

do is try to identify who the leadership

do is try to identify who the leadership is at the organization and again the

is at the organization and again the

is at the organization and again the smaller the company the easier it is to

smaller the company the easier it is to

smaller the company the easier it is to find out and get in touch with somebody

find out and get in touch with somebody

find out and get in touch with somebody and try to just set up a time to go and

and try to just set up a time to go and

and try to just set up a time to go and talk to them people like helping people

talk to them people like helping people

talk to them people like helping people who seem motivated and ambitious and

who seem motivated and ambitious and

who seem motivated and ambitious and they think

they think

they think gonna take their advice so as an example

gonna take their advice so as an example

gonna take their advice so as an example I get asked a lot from local

I get asked a lot from local

I get asked a lot from local entrepreneurs and from entrepreneurs on

entrepreneurs and from entrepreneurs on

entrepreneurs and from entrepreneurs on the web to mentor them and to answer

the web to mentor them and to answer

the web to mentor them and to answer question for them a lot of times they

question for them a lot of times they

question for them a lot of times they just do it through these YouTube videos

just do it through these YouTube videos

just do it through these YouTube videos the people who are closer in my city of

the people who are closer in my city of

the people who are closer in my city of Toronto I’ll often meet up with them but

Toronto I’ll often meet up with them but

Toronto I’ll often meet up with them but only the ones who seem really genuine

only the ones who seem really genuine

only the ones who seem really genuine and who I think are really gonna take my

and who I think are really gonna take my

and who I think are really gonna take my advice and there’s a great feeling of

advice and there’s a great feeling of

advice and there’s a great feeling of joy when you feel like you’re helping

joy when you feel like you’re helping

joy when you feel like you’re helping somebody out and that they’re taking

somebody out and that they’re taking

somebody out and that they’re taking your advice and they’re gonna use that

your advice and they’re gonna use that

your advice and they’re gonna use that and and there’s there’s a huge benefit

and and there’s there’s a huge benefit

and and there’s there’s a huge benefit to mentors as well as mentees in that

to mentors as well as mentees in that

to mentors as well as mentees in that mentorship relationship the biggest fear

mentorship relationship the biggest fear

mentorship relationship the biggest fear and the biggest frustration is that

and the biggest frustration is that

and the biggest frustration is that they’re not going to do anything with

they’re not going to do anything with

they’re not going to do anything with your advice you’re going to waste your

your advice you’re going to waste your

your advice you’re going to waste your time and then that feels that feels

time and then that feels that feels

time and then that feels that feels terrible feels like you just wasted an

terrible feels like you just wasted an

terrible feels like you just wasted an hour of whoever long you spent with that

hour of whoever long you spent with that

hour of whoever long you spent with that person and so the challenge that you

person and so the challenge that you

person and so the challenge that you have is standing out and showing them in

have is standing out and showing them in

have is standing out and showing them in advance and you’re the kind of person

advance and you’re the kind of person

advance and you’re the kind of person who is gonna really listen to advice and

who is gonna really listen to advice and

who is gonna really listen to advice and take it and be helpful and not just the

take it and be helpful and not just the

take it and be helpful and not just the person’s gonna waste their time and so

person’s gonna waste their time and so

person’s gonna waste their time and so one method that I’ve used there that

one method that I’ve used there that

one method that I’ve used there that that’s been used on me that I found

that’s been used on me that I found

that’s been used on me that I found really helpful was a woman wrote in

really helpful was a woman wrote in

really helpful was a woman wrote in saying she’s basically just starting up

saying she’s basically just starting up

saying she’s basically just starting up and she wanted to meet me

and she wanted to meet me

and she wanted to meet me to ask my advice on her business and one

to ask my advice on her business and one

to ask my advice on her business and one of the lines that she used in her email

of the lines that she used in her email

of the lines that she used in her email was something along the lines of even if

was something along the lines of even if

was something along the lines of even if it’s just walking with you while you’re

it’s just walking with you while you’re

it’s just walking with you while you’re on your way to a meeting I’ll bring the

on your way to a meeting I’ll bring the

on your way to a meeting I’ll bring the coffee and treats and I’d be happy to

coffee and treats and I’d be happy to

coffee and treats and I’d be happy to meet with you for that for that short

meet with you for that for that short

meet with you for that for that short walk to your car something like that and

walk to your car something like that and

walk to your car something like that and that really showed me that hey this

that really showed me that hey this

that really showed me that hey this person is really ambitious she’s really

person is really ambitious she’s really

person is really ambitious she’s really serious she really wants to learn and so

serious she really wants to learn and so

serious she really wants to learn and so I took the meeting and so even showing

I took the meeting and so even showing

I took the meeting and so even showing things like that so if you get first

things like that so if you get first

things like that so if you get first involved in in all their social media

involved in in all their social media

involved in in all their social media channels and give some advice and and

channels and give some advice and and

channels and give some advice and and just praise some of the things that

just praise some of the things that

just praise some of the things that they’re doing or give some tips that you

they’re doing or give some tips that you

they’re doing or give some tips that you think might be helpful or some other

think might be helpful or some other

think might be helpful or some other resources and then try to line up a

resources and then try to line up a

resources and then try to line up a meeting with hopefully the founder of

meeting with hopefully the founder of

meeting with hopefully the founder of the business if it’s a small company if

the business if it’s a small company if

the business if it’s a small company if not somebody you know lower down if it’s

not somebody you know lower down if it’s

not somebody you know lower down if it’s a bigger company and show that you’re

a bigger company and show that you’re

a bigger company and show that you’re eager to learn you have a few questions

eager to learn you have a few questions

eager to learn you have a few questions don’t don’t I wouldn’t leave in with I’m

don’t don’t I wouldn’t leave in with I’m

don’t don’t I wouldn’t leave in with I’m looking for an internship opportunity

looking for an internship opportunity

looking for an internship opportunity because if they don’t have anything or

because if they don’t have anything or

because if they don’t have anything or they see your 10th grade you may have a

they see your 10th grade you may have a

they see your 10th grade you may have a lot of strikes going against you they’re

lot of strikes going against you they’re

lot of strikes going against you they’re just go and ask for a meeting say you’re

just go and ask for a meeting say you’re

just go and ask for a meeting say you’re a marketing student

a marketing student

a marketing student you’re really wanting to learn about the

you’re really wanting to learn about the

you’re really wanting to learn about the business you’re really eager and excited

business you’re really eager and excited

business you’re really eager and excited you’ve been following all the great work

you’ve been following all the great work

you’ve been following all the great work that you’re doing on social media

that you’re doing on social media

that you’re doing on social media channels and you’d really appreciate you

channels and you’d really appreciate you

channels and you’d really appreciate you know 20 30 minutes at their time to grab

know 20 30 minutes at their time to grab

know 20 30 minutes at their time to grab a cup of coffee or even if it’s on the

a cup of coffee or even if it’s on the

a cup of coffee or even if it’s on the way to a meeting that you could walk

way to a meeting that you could walk

way to a meeting that you could walk with them to you’ll bring treats in the

with them to you’ll bring treats in the

with them to you’ll bring treats in the coffee and that hopefully will give you

coffee and that hopefully will give you

coffee and that hopefully will give you the ability to meet them in person learn

the ability to meet them in person learn

the ability to meet them in person learn about their business see if it’s

about their business see if it’s

about their business see if it’s something that you’re still excited

something that you’re still excited

something that you’re still excited about and and then start looking for

about and and then start looking for

about and and then start looking for opportunities and operators will come

opportunities and operators will come

opportunities and operators will come from the conversation show you’re eager

from the conversation show you’re eager

from the conversation show you’re eager come prepared with questions that you

come prepared with questions that you

come prepared with questions that you want to ask them things that you’re

want to ask them things that you’re

want to ask them things that you’re genuinely interested in learning about

genuinely interested in learning about

genuinely interested in learning about you know from marketing that you want to

you know from marketing that you want to

you know from marketing that you want to learn from them and then see ongoing if

learn from them and then see ongoing if

learn from them and then see ongoing if there’s gonna be some kind of fit but

there’s gonna be some kind of fit but

there’s gonna be some kind of fit but the first key is getting in the door

the first key is getting in the door

the first key is getting in the door learning from them and when you do get

learning from them and when you do get

learning from them and when you do get that meeting you know make sure you’re

that meeting you know make sure you’re

that meeting you know make sure you’re on time you look good you’re

on time you look good you’re

on time you look good you’re professional you’ve shown up with coffee

professional you’ve shown up with coffee

professional you’ve shown up with coffee or with with some treats and make that

or with with some treats and make that

or with with some treats and make that first good impression so that you’re

first good impression so that you’re

first good impression so that you’re ready to go and rock and roll when that

ready to go and rock and roll when that

ready to go and rock and roll when that when you had that meeting so hopefully

when you had that meeting so hopefully

when you had that meeting so hopefully that helps good luck keep me posted with

that helps good luck keep me posted with

that helps good luck keep me posted with your progress I’d love to hear how

your progress I’d love to hear how

your progress I’d love to hear how things work out for those of you

things work out for those of you

things work out for those of you watching if you like the video please

watching if you like the video please

watching if you like the video please give it a thumbs up below what makes

give it a thumbs up below what makes

give it a thumbs up below what makes gonna do more for you and if you have a

gonna do more for you and if you have a

gonna do more for you and if you have a comment about your own business or a

comment about your own business or a

comment about your own business or a question feel free to leave it in the

question feel free to leave it in the

question feel free to leave it in the comment section below I always read

comment section below I always read

comment section below I always read those and I respond everybody who writes

those and I respond everybody who writes

those and I respond everybody who writes in so thank you and I’ll see you on the

in so thank you and I’ll see you on the

in so thank you and I’ll see you on the next episode

”

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