hi I’m Evan Carmichael welcome to an edition of ask Evan today I mention the
edition of ask Evan today I mention the
edition of ask Evan today I mention the questions from one of my newsletter
questions from one of my newsletter
questions from one of my newsletter readers Andy Sewell who wrote insane I
readers Andy Sewell who wrote insane I
readers Andy Sewell who wrote insane I have a computer repair shop how can I
have a computer repair shop how can I
have a computer repair shop how can I grow it so thanks for the question
grow it so thanks for the question
grow it so thanks for the question great question a lot of entrepreneurs
great question a lot of entrepreneurs
great question a lot of entrepreneurs one of the biggest challenges is how do
one of the biggest challenges is how do
one of the biggest challenges is how do I grow my business you know you maybe
I grow my business you know you maybe
I grow my business you know you maybe started it up and you got a few
started it up and you got a few
started it up and you got a few customers or how do I get it up to that
customers or how do I get it up to that
customers or how do I get it up to that next step so a couple of ideas for you
next step so a couple of ideas for you
next step so a couple of ideas for you the first is partnerships this is the
the first is partnerships this is the
the first is partnerships this is the fastest way to grow your business it’s
fastest way to grow your business it’s
fastest way to grow your business it’s fine somebody else who’s already selling
fine somebody else who’s already selling
fine somebody else who’s already selling to your target market who’s not selling
to your target market who’s not selling
to your target market who’s not selling the same who’s not a competitor so not
the same who’s not a competitor so not
the same who’s not a competitor so not selling the same products or services
selling the same products or services
selling the same products or services but complementary products or services
but complementary products or services
but complementary products or services and partner with them and so the easiest
and partner with them and so the easiest
and partner with them and so the easiest way to look at it is find the people who
way to look at it is find the people who
way to look at it is find the people who are selling the products before they buy
are selling the products before they buy
are selling the products before they buy from you so the customers before they
from you so the customers before they
from you so the customers before they come to you who are they buying from and
come to you who are they buying from and
come to you who are they buying from and so if you’re computer repair shop
so if you’re computer repair shop
so if you’re computer repair shop chances are it’s wherever they’re buying
chances are it’s wherever they’re buying
chances are it’s wherever they’re buying their computers from right then that
their computers from right then that
their computers from right then that might be a good potential source look at
might be a good potential source look at
might be a good potential source look at anybody who they’re buying products or
anybody who they’re buying products or
anybody who they’re buying products or services from before the bind from you
services from before the bind from you
services from before the bind from you and then try to find a partnership
and then try to find a partnership
and then try to find a partnership agreement with them it could be just
agreement with them it could be just
agreement with them it could be just Commission it could be same okay I’ll
Commission it could be same okay I’ll
Commission it could be same okay I’ll give you X percent of any deals that
give you X percent of any deals that
give you X percent of any deals that come through it could just be referring
come through it could just be referring
come through it could just be referring business back and forth to say you know
business back and forth to say you know
business back and forth to say you know you’ll promote them but they promote you
you’ll promote them but they promote you
you’ll promote them but they promote you find some kind of deal that works and if
find some kind of deal that works and if
find some kind of deal that works and if they really have an established base of
they really have an established base of
they really have an established base of people then if it’s one of the fastest
people then if it’s one of the fastest
people then if it’s one of the fastest ways to grow any business so I highly
ways to grow any business so I highly
ways to grow any business so I highly recommend looking at trying to form
recommend looking at trying to form
recommend looking at trying to form local partnerships the second way is if
local partnerships the second way is if
local partnerships the second way is if you’re already doing some business you
you’re already doing some business you
you’re already doing some business you really have customers coming in really
really have customers coming in really
really have customers coming in really try to focus on creating an outstanding
try to focus on creating an outstanding
try to focus on creating an outstanding customer experience with them
customer experience with them
customer experience with them the more customers learn to like you or
the more customers learn to like you or
the more customers learn to like you or love you they trust you they respect you
love you they trust you they respect you
love you they trust you they respect you they listen to your your expert advice
they listen to your your expert advice
they listen to your your expert advice and opinions the more they’re going to
and opinions the more they’re going to
and opinions the more they’re going to come back and tell their friends and
come back and tell their friends and
come back and tell their friends and especially with something like computer
especially with something like computer
especially with something like computer repair there’s a lot of sketchy people
repair there’s a lot of sketchy people
repair there’s a lot of sketchy people in that business right there’s it’s one
in that business right there’s it’s one
in that business right there’s it’s one of those things where you don’t really
of those things where you don’t really
of those things where you don’t really know much about the business a lot of
know much about the business a lot of
know much about the business a lot of the people who come to you are not
the people who come to you are not
the people who come to you are not experts they come to you because they
experts they come to you because they
experts they come to you because they need the help and a lot of them often
need the help and a lot of them often
need the help and a lot of them often get taken advantage of by people in your
get taken advantage of by people in your
get taken advantage of by people in your position and not saying you do it and
position and not saying you do it and
position and not saying you do it and hopefully you don’t
hopefully you don’t
hopefully you don’t but they take they get taken advantage
but they take they get taken advantage
but they take they get taken advantage of and so they’re they’re afraid to come
of and so they’re they’re afraid to come
of and so they’re they’re afraid to come in and bring their computers in and so
in and bring their computers in and so
in and bring their computers in and so if you can make it so that they’re in a
if you can make it so that they’re in a
if you can make it so that they’re in a trusted environment they’re really
trusted environment they’re really
trusted environment they’re really comfortable you explain things in terms
comfortable you explain things in terms
comfortable you explain things in terms that they can understand and that they
that they can understand and that they
that they can understand and that they feel like they’re getting really good
feel like they’re getting really good
feel like they’re getting really good service and they’re not getting ripped
service and they’re not getting ripped
service and they’re not getting ripped off they’re gonna keep coming back to
off they’re gonna keep coming back to
off they’re gonna keep coming back to you right it’s the ones where they feel
you right it’s the ones where they feel
you right it’s the ones where they feel like they’re getting a bad deal but they
like they’re getting a bad deal but they
like they’re getting a bad deal but they don’t really know better so they they go
don’t really know better so they they go
don’t really know better so they they go once and then they never come back
once and then they never come back
once and then they never come back that’s not the customer you want yeah
that’s not the customer you want yeah
that’s not the customer you want yeah it’s it’s not worth ripping off your
it’s it’s not worth ripping off your
it’s it’s not worth ripping off your your customers you want the guys who
your customers you want the guys who
your customers you want the guys who feel like they’re getting good value for
feel like they’re getting good value for
feel like they’re getting good value for their money
their money
their money they understand what the problem is they
they understand what the problem is they
they understand what the problem is they see that you can fix it in a really fast
see that you can fix it in a really fast
see that you can fix it in a really fast way and so that means they’re gonna keep
way and so that means they’re gonna keep
way and so that means they’re gonna keep coming back with computers there’s
coming back with computers there’s
coming back with computers there’s always only problems so you can get
always only problems so you can get
always only problems so you can get repeat business from your clients but
repeat business from your clients but
repeat business from your clients but you want to create such a good
you want to create such a good
you want to create such a good experience that they tell their friends
experience that they tell their friends
experience that they tell their friends and bring them in as well so you want
and bring them in as well so you want
and bring them in as well so you want them to say you know anytime one of
them to say you know anytime one of
them to say you know anytime one of their friends come to them and say hum
their friends come to them and say hum
their friends come to them and say hum I’m really having a hard time with my
I’m really having a hard time with my
I’m really having a hard time with my computer you want them to say you got to
computer you want them to say you got to
computer you want them to say you got to go see this guy who’s the best right so
go see this guy who’s the best right so
go see this guy who’s the best right so are you creating that experience yet all
are you creating that experience yet all
are you creating that experience yet all right it’s your business so good that
right it’s your business so good that
right it’s your business so good that your customers can’t wait to go out and
your customers can’t wait to go out and
your customers can’t wait to go out and talk about you if you can get repeat
talk about you if you can get repeat
talk about you if you can get repeat business from your customers and get
business from your customers and get
business from your customers and get them to bringing referrals
them to bringing referrals
them to bringing referrals that’s an awesome way to grow your
that’s an awesome way to grow your
that’s an awesome way to grow your business because referred customers buy
business because referred customers buy
business because referred customers buy more spend more time with you are more
more spend more time with you are more
more spend more time with you are more loyal they’ll you know easier to
loyal they’ll you know easier to
loyal they’ll you know easier to cross-sell or upsell on things and there
cross-sell or upsell on things and there
cross-sell or upsell on things and there were more friends as well so really you
were more friends as well so really you
were more friends as well so really you know I’m sure you doing a good job right
know I’m sure you doing a good job right
know I’m sure you doing a good job right now just find ways to make it excellent
now just find ways to make it excellent
now just find ways to make it excellent right so we always on the tip of the
right so we always on the tip of the
right so we always on the tip of the tongue of your customers and make them
tongue of your customers and make them
tongue of your customers and make them love talking about you and there’s
love talking about you and there’s
love talking about you and there’s always ways to make that better so
always ways to make that better so
always ways to make that better so improve your customer experience that’s
improve your customer experience that’s
improve your customer experience that’s number two the third way I look at is
number two the third way I look at is
number two the third way I look at is try to do some online marketing I don’t
try to do some online marketing I don’t
try to do some online marketing I don’t know what you’re doing right now but
know what you’re doing right now but
know what you’re doing right now but only marketing is one of the most cost
only marketing is one of the most cost
only marketing is one of the most cost effective ways to grow your business and
effective ways to grow your business and
effective ways to grow your business and so you have a website make sure it’s
so you have a website make sure it’s
so you have a website make sure it’s found in the local listings it’s how a
found in the local listings it’s how a
found in the local listings it’s how a lot of people will start to find the
lot of people will start to find the
lot of people will start to find the service like yours they’ll go you don’t
service like yours they’ll go you don’t
service like yours they’ll go you don’t know what city you’re in but you know
know what city you’re in but you know
know what city you’re in but you know I’m in Toronto so if I had a problem a
I’m in Toronto so if I had a problem a
I’m in Toronto so if I had a problem a computer
computer
computer I might go try no computer repair shop
I might go try no computer repair shop
I might go try no computer repair shop you know do you show up and so you know
you know do you show up and so you know
you know do you show up and so you know creating an experience online so that
creating an experience online so that
creating an experience online so that you’re showing up in search engines if
you’re showing up in search engines if
you’re showing up in search engines if you’re not showing up yet in the organic
you’re not showing up yet in the organic
you’re not showing up yet in the organic results you can try the paid results
results you can try the paid results
results you can try the paid results just
just
just start getting some traction momentum
start getting some traction momentum
start getting some traction momentum going there but you know invest in a
going there but you know invest in a
going there but you know invest in a little bit time effort money into your
little bit time effort money into your
little bit time effort money into your online marketing so that when people are
online marketing so that when people are
online marketing so that when people are searching for you
searching for you
searching for you you’re gonna show up and if you don’t
you’re gonna show up and if you don’t
you’re gonna show up and if you don’t know how to do that then I look at
know how to do that then I look at
know how to do that then I look at partnering up with somebody who is an
partnering up with somebody who is an
partnering up with somebody who is an expert in that or hiring them to help
expert in that or hiring them to help
expert in that or hiring them to help you with your your online marketing your
you with your your online marketing your
you with your your online marketing your SEO because that is how a lot of people
SEO because that is how a lot of people
SEO because that is how a lot of people are going to find you and having an SEO
are going to find you and having an SEO
are going to find you and having an SEO campaign and email marketing campaign
campaign and email marketing campaign
campaign and email marketing campaign are two of the most cost effective ways
are two of the most cost effective ways
are two of the most cost effective ways to build a great business so hopefully
to build a great business so hopefully
to build a great business so hopefully that helped again in summary partner up
that helped again in summary partner up
that helped again in summary partner up with people who already are selling to
with people who already are selling to
with people who already are selling to your target market
your target market
your target market create an awesome customer experience
create an awesome customer experience
create an awesome customer experience and people want to keep coming back to
and people want to keep coming back to
and people want to keep coming back to you and refer their friends to you and
you and refer their friends to you and
you and refer their friends to you and then also invest some time effort money
then also invest some time effort money
then also invest some time effort money into your online marketing so that
into your online marketing so that
into your online marketing so that people can find you online and hopefully
people can find you online and hopefully
people can find you online and hopefully your coming up at the top of the search
your coming up at the top of the search
your coming up at the top of the search engines so that’s my advice for you
engines so that’s my advice for you
engines so that’s my advice for you hopefully that helped if you guys
hopefully that helped if you guys
hopefully that helped if you guys enjoyed this video please give it a
enjoyed this video please give it a
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thumbs up below those of you who have a question about your business or a
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question about your business or a question with this video feel free to
question with this video feel free to
question with this video feel free to leave it in the comment section below I
leave it in the comment section below I
leave it in the comment section below I always read those I love seeing those
always read those I love seeing those
always read those I love seeing those come in so thank you and I’ll see you in
come in so thank you and I’ll see you in
come in so thank you and I’ll see you in the next episode
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