wanna believe nations today we’re going to talk about how to succeed on social
to talk about how to succeed on social
to talk about how to succeed on social media and as always if you’re watching
media and as always if you’re watching
media and as always if you’re watching the video if you hear something that
the video if you hear something that
the video if you hear something that really resonates with you please leave
really resonates with you please leave
really resonates with you please leave it in the comments below put quotes
it in the comments below put quotes
it in the comments below put quotes around it so other people can be
around it so other people can be
around it so other people can be inspired and when you write it down
inspired and when you write it down
inspired and when you write it down you’re much more likely to lock it in
you’re much more likely to lock it in
you’re much more likely to lock it in for yourself as well
for yourself as well
for yourself as well enjoy
enjoy
enjoy [Music]
the room that I have and the thing that
the room that I have and the thing that I want to talk to you about today and
I want to talk to you about today and
I want to talk to you about today and the variable of the difference of the
the variable of the difference of the
the variable of the difference of the companies that win and leave and the
companies that win and leave and the
companies that win and leave and the reason big companies go out of business
reason big companies go out of business
reason big companies go out of business like Blockbuster and will work some
like Blockbuster and will work some
like Blockbuster and will work some things that nature is that the only
things that nature is that the only
things that nature is that the only thing I do is I mark it in the actual
thing I do is I mark it in the actual
thing I do is I mark it in the actual thing year we live in what I’m concerned
thing year we live in what I’m concerned
thing year we live in what I’m concerned about when I look at the behavior online
about when I look at the behavior online
about when I look at the behavior online of 99 percent of this room and when I
of 99 percent of this room and when I
of 99 percent of this room and when I say this room let’s throw everybody into
say this room let’s throw everybody into
say this room let’s throw everybody into it the fortune 500 companies I work with
it the fortune 500 companies I work with
it the fortune 500 companies I work with all the startups 99% of people are
all the startups 99% of people are
all the startups 99% of people are marketing like it’s 2008 2004 2002 1997
marketing like it’s 2008 2004 2002 1997
marketing like it’s 2008 2004 2002 1997 1994 and that my friends is the
1994 and that my friends is the
1994 and that my friends is the disconnect the reason most people are
disconnect the reason most people are
disconnect the reason most people are giving up dollars and aren’t relevant is
giving up dollars and aren’t relevant is
giving up dollars and aren’t relevant is they’re not storytelling in the year
they’re not storytelling in the year
they’re not storytelling in the year that we actually live in because that
that we actually live in because that
that we actually live in because that takes storytelling where people’s
takes storytelling where people’s
takes storytelling where people’s attention is the number one thing that
attention is the number one thing that
attention is the number one thing that connects every single person in this
connects every single person in this
connects every single person in this room is we’re all battling for
room is we’re all battling for
room is we’re all battling for somebody’s attention before you can tell
somebody’s attention before you can tell
somebody’s attention before you can tell me how great you are and how my life is
me how great you are and how my life is
me how great you are and how my life is going to be so legit if I get into this
going to be so legit if I get into this
going to be so legit if I get into this or why it’s so delicious or way
or why it’s so delicious or way
or why it’s so delicious or way healthier before you tell me all that
healthier before you tell me all that
healthier before you tell me all that stuff you need to get my attention the
stuff you need to get my attention the
stuff you need to get my attention the Internet is the gateway drug to
Internet is the gateway drug to
Internet is the gateway drug to one-on-one relationships let me say it
one-on-one relationships let me say it
one-on-one relationships let me say it again because I know there’s a lot of
again because I know there’s a lot of
again because I know there’s a lot of old-school folks in here I listen I’m an
old-school folks in here I listen I’m an
old-school folks in here I listen I’m an old school folk there’s a lot of old
old school folk there’s a lot of old
old school folk there’s a lot of old school folks that say yeah there’s new
school folks that say yeah there’s new
school folks that say yeah there’s new stuff and it’s sad and everybody’s on
stuff and it’s sad and everybody’s on
stuff and it’s sad and everybody’s on their phone and this internet stuff but
their phone and this internet stuff but
their phone and this internet stuff but we’re a business that’s built on
we’re a business that’s built on
we’re a business that’s built on one-on-one relationships let me tell you
one-on-one relationships let me tell you
one-on-one relationships let me tell you something I’ve scaled the kind of
something I’ve scaled the kind of
something I’ve scaled the kind of one-on-one relationships what this thing
one-on-one relationships what this thing
one-on-one relationships what this thing right here and if you do not understand
right here and if you do not understand
right here and if you do not understand that engagement online is the gateway to
that engagement online is the gateway to
that engagement online is the gateway to one-on-one relationships in our world
one-on-one relationships in our world
one-on-one relationships in our world today you are missing the culture shift
today you are missing the culture shift
today you are missing the culture shift we’re living in
we’re living in
we’re living in whoo
whoo
whoo I think by far the biggest tip I can
I think by far the biggest tip I can
I think by far the biggest tip I can give you is to post more frequently many
give you is to post more frequently many
give you is to post more frequently many brands assume they should only post once
brands assume they should only post once
brands assume they should only post once or twice a day on Facebook or Twitter
or twice a day on Facebook or Twitter
or twice a day on Facebook or Twitter and I think that’s just wrong my twitter
and I think that’s just wrong my twitter
and I think that’s just wrong my twitter account is like 75 to 80 posts per day
account is like 75 to 80 posts per day
account is like 75 to 80 posts per day Google Plus s5 Facebook has 5 so lets
Google Plus s5 Facebook has 5 so lets
Google Plus s5 Facebook has 5 so lets you know it’s 80 hundred posts a day and
you know it’s 80 hundred posts a day and
you know it’s 80 hundred posts a day and if my assumption is that not everybody
if my assumption is that not everybody
if my assumption is that not everybody who’s interested in my content is awake
who’s interested in my content is awake
who’s interested in my content is awake at the same time and you can if they are
at the same time and you can if they are
at the same time and you can if they are awake at the same time they may have
awake at the same time they may have
awake at the same time they may have different consumption habits
different consumption habits
different consumption habits some people read in the morning some
some people read in the morning some
some people read in the morning some people in London some people at night so
people in London some people at night so
people in London some people at night so yes you will when you post more and more
yes you will when you post more and more
yes you will when you post more and more you’ll get people complaining that
you’ll get people complaining that
you’ll get people complaining that you’re posted too much your spammer you
you’re posted too much your spammer you
you’re posted too much your spammer you know bla bla bla but I could tell you
know bla bla bla but I could tell you
know bla bla bla but I could tell you for example a Twitter
for example a Twitter
for example a Twitter I literally repeat my tweets 3 times 8
I literally repeat my tweets 3 times 8
I literally repeat my tweets 3 times 8 hours apart and I track it with a bitly
hours apart and I track it with a bitly
hours apart and I track it with a bitly link and I can tell you the first time I
link and I can tell you the first time I
link and I can tell you the first time I tweet I get eggs click second time I get
tweet I get eggs click second time I get
tweet I get eggs click second time I get X in the third time I get X so you can
X in the third time I get X so you can
X in the third time I get X so you can either have X clicks or 3x clicks and
either have X clicks or 3x clicks and
either have X clicks or 3x clicks and you know my attitude is okay so some
you know my attitude is okay so some
you know my attitude is okay so some people are upset with that that’s just
people are upset with that that’s just
people are upset with that that’s just the cost of doing business that the goal
the cost of doing business that the goal
the cost of doing business that the goal of social media is not to not piss off
of social media is not to not piss off
of social media is not to not piss off anybody the Kolo social media is and
anybody the Kolo social media is and
anybody the Kolo social media is and create a very marketing and powerful
create a very marketing and powerful
create a very marketing and powerful platform so that’s my number one tip to
platform so that’s my number one tip to
platform so that’s my number one tip to brands using social media to get a big
brands using social media to get a big
brands using social media to get a big following you have to read everyday you
following you have to read everyday you
following you have to read everyday you know I wake up in the morning personally
know I wake up in the morning personally
know I wake up in the morning personally and I read I read inspiring things I’ll
and I read I read inspiring things I’ll
and I read I read inspiring things I’ll read some Emerson I’ll read some a lot
read some Emerson I’ll read some a lot
read some Emerson I’ll read some a lot of philosophy about life I’ll read some
of philosophy about life I’ll read some
of philosophy about life I’ll read some narratives or biographies of people who
narratives or biographies of people who
narratives or biographies of people who inspire me I get my mind in the morning
inspire me I get my mind in the morning
inspire me I get my mind in the morning whether it’s on poetry or philosophy or
whether it’s on poetry or philosophy or
whether it’s on poetry or philosophy or political figure something that inspires
political figure something that inspires
political figure something that inspires me to be thinking in a bigger way that’s
me to be thinking in a bigger way that’s
me to be thinking in a bigger way that’s what I do every day and I think it
what I do every day and I think it
what I do every day and I think it you’re you’re following ultimately comes
you’re you’re following ultimately comes
you’re you’re following ultimately comes from how big your thinking is you know
from how big your thinking is you know
from how big your thinking is you know if you’re just micromanaging and living
if you’re just micromanaging and living
if you’re just micromanaging and living in one little world as much as they want
in one little world as much as they want
in one little world as much as they want to teach you to be niche marketer now we
to teach you to be niche marketer now we
to teach you to be niche marketer now we want you to be a thought leader there’s
want you to be a thought leader there’s
want you to be a thought leader there’s a big difference are you a niche
a big difference are you a niche
a big difference are you a niche marketer or your thought leader and I
marketer or your thought leader and I
marketer or your thought leader and I choose thought leadership and I think
choose thought leadership and I think
choose thought leadership and I think it’s valuable I think it’s important for
it’s valuable I think it’s important for
it’s valuable I think it’s important for you to be broadening you
you to be broadening you
you to be broadening you your own mindset your own philosophy
your own mindset your own philosophy
your own mindset your own philosophy about life or business or career or
about life or business or career or
about life or business or career or whatever it is your topic is and be
whatever it is your topic is and be
whatever it is your topic is and be broadening that by reading more in that
broadening that by reading more in that
broadening that by reading more in that area because reading more will make you
area because reading more will make you
area because reading more will make you more creative and you I know you know
more creative and you I know you know
more creative and you I know you know readers or leaders leaders are readers
readers or leaders leaders are readers
readers or leaders leaders are readers and so you got to be reading things that
and so you got to be reading things that
and so you got to be reading things that digest in your mind that oddly suddenly
digest in your mind that oddly suddenly
digest in your mind that oddly suddenly will come out in a creative thought or a
will come out in a creative thought or a
will come out in a creative thought or a creative act and it’s those creative
creative act and it’s those creative
creative act and it’s those creative thoughts and acts get you followed on
thoughts and acts get you followed on
thoughts and acts get you followed on line the real funny thing to me in the
line the real funny thing to me in the
line the real funny thing to me in the world right now is that everybody’s
world right now is that everybody’s
world right now is that everybody’s foolish right and what I mean by that is
foolish right and what I mean by that is
foolish right and what I mean by that is when you look at people tweeting or
when you look at people tweeting or
when you look at people tweeting or facebooking they’re trying to disguise
facebooking they’re trying to disguise
facebooking they’re trying to disguise their act by being witty right meanwhile
their act by being witty right meanwhile
their act by being witty right meanwhile the one thing I know more than anything
the one thing I know more than anything
the one thing I know more than anything is that our collective radars
is that our collective radars
is that our collective radars today compared to 15 years ago are
today compared to 15 years ago are
today compared to 15 years ago are dramatically better and the kids they’re
dramatically better and the kids they’re
dramatically better and the kids they’re both radars are excelling they just
both radars are excelling they just
both radars are excelling they just think that they just know it right so
think that they just know it right so
think that they just know it right so what I’ve been testing a lot of and
what I’ve been testing a lot of and
what I’ve been testing a lot of and believe a lot of value in is jab jab jab
believe a lot of value in is jab jab jab
believe a lot of value in is jab jab jab right hook give people value and funny
right hook give people value and funny
right hook give people value and funny stories give them an animated gif that
stories give them an animated gif that
stories give them an animated gif that just makes them laugh right that just
just makes them laugh right that just
just makes them laugh right that just makes say happy Monday it’s fine you
makes say happy Monday it’s fine you
makes say happy Monday it’s fine you don’t need a business objective for
don’t need a business objective for
don’t need a business objective for every piece of creative because we live
every piece of creative because we live
every piece of creative because we live in a world now where it’s not just about
in a world now where it’s not just about
in a world now where it’s not just about campaigns where you do two or three and
campaigns where you do two or three and
campaigns where you do two or three and you spend all your money you live in a
you spend all your money you live in a
you spend all your money you live in a world where we’re doing it every day a
world where we’re doing it every day a
world where we’re doing it every day a lot of it and so we have the freedom the
lot of it and so we have the freedom the
lot of it and so we have the freedom the creative freedom to actually act human
creative freedom to actually act human
creative freedom to actually act human and bring a little value to them bring
and bring a little value to them bring
and bring a little value to them bring value bring down you bring value respond
value bring down you bring value respond
value bring down you bring value respond engage brings value make it funny make
engage brings value make it funny make
engage brings value make it funny make it newsworthy and then let’s all become
it newsworthy and then let’s all become
it newsworthy and then let’s all become grown-ups once and for all and recognize
grown-ups once and for all and recognize
grown-ups once and for all and recognize you can ask for the business if we’re
you can ask for the business if we’re
you can ask for the business if we’re just authentic about it a funny thing
just authentic about it a funny thing
just authentic about it a funny thing happens when you give a load of value up
happens when you give a load of value up
happens when you give a load of value up front you guilt people into buying
front you guilt people into buying
front you guilt people into buying and so what give valium give value act
and so what give valium give value act
and so what give valium give value act human do the right thing answer be there
human do the right thing answer be there
human do the right thing answer be there for them have good everybody on like
for them have good everybody on like
for them have good everybody on like Twitter everybody can see it be funny on
Twitter everybody can see it be funny on
Twitter everybody can see it be funny on Twitter like funny is like the one
Twitter like funny is like the one
Twitter like funny is like the one characteristic that works up everything
characteristic that works up everything
characteristic that works up everything works on Twitter it’s a human platform
works on Twitter it’s a human platform
works on Twitter it’s a human platform it the problem is most people don’t want
it the problem is most people don’t want
it the problem is most people don’t want to be self-deprecating or or have
to be self-deprecating or or have
to be self-deprecating or or have empathy or be kind like there’s not that
empathy or be kind like there’s not that
empathy or be kind like there’s not that many and nobody wants to put it out
many and nobody wants to put it out
many and nobody wants to put it out there they think they want to put out
there they think they want to put out
there they think they want to put out something that gets retweeted how about
something that gets retweeted how about
something that gets retweeted how about we listen instead of talk people like
we listen instead of talk people like
we listen instead of talk people like that think about the friend that you
that think about the friend that you
that think about the friend that you would rather call instead of friend that
would rather call instead of friend that
would rather call instead of friend that always calls you and then think about
always calls you and then think about
always calls you and then think about who you want to hang out with right and
who you want to hang out with right and
who you want to hang out with right and so we have to act human we have to bring
so we have to act human we have to bring
so we have to act human we have to bring value and then you say value value value
value and then you say value value value
value and then you say value value value and then you say I’m a book right and
and then you say I’m a book right and
and then you say I’m a book right and that kind of the science you know boxing
that kind of the science you know boxing
that kind of the science you know boxing is known as a sweet science that’s why I
is known as a sweet science that’s why I
is known as a sweet science that’s why I use this metaphor for titles how I think
use this metaphor for titles how I think
use this metaphor for titles how I think I’m spending all my time and energy and
I’m spending all my time and energy and
I’m spending all my time and energy and I highly recommend whatever energy
I highly recommend whatever energy
I highly recommend whatever energy you’re spending on this you spend more
you’re spending on this you spend more
you’re spending on this you spend more because the attention the eyes the ears
because the attention the eyes the ears
because the attention the eyes the ears of our consumers they’re clearly going
of our consumers they’re clearly going
of our consumers they’re clearly going in these places they’re clearly going in
in these places they’re clearly going in
in these places they’re clearly going in these places and if we do not figure out
these places and if we do not figure out
these places and if we do not figure out the art and the science of how to
the art and the science of how to
the art and the science of how to actually storytelling them not use them
actually storytelling them not use them
actually storytelling them not use them as just distribution realize how stupid
as just distribution realize how stupid
as just distribution realize how stupid it is to use the same picture on
it is to use the same picture on
it is to use the same picture on Instagram Facebook Twitter and Tumblr
Instagram Facebook Twitter and Tumblr
Instagram Facebook Twitter and Tumblr realize that understand there’s a real
realize that understand there’s a real
realize that understand there’s a real science in this a real storytelling
science in this a real storytelling
science in this a real storytelling battle going on right now in these
battle going on right now in these
battle going on right now in these platforms and understanding that you as
platforms and understanding that you as
platforms and understanding that you as an individual act differently when you
an individual act differently when you
an individual act differently when you go into a boardroom in a business
go into a boardroom in a business
go into a boardroom in a business meeting than you would when you go with
meeting than you would when you go with
meeting than you would when you go with your girls to Las Vegas for the weekend
your girls to Las Vegas for the weekend
your girls to Las Vegas for the weekend then when you would when you go out with
then when you would when you go out with
then when you would when you go out with your boyfriend you’re still the same
your boyfriend you’re still the same
your boyfriend you’re still the same person but the context of the room
person but the context of the room
person but the context of the room changes the way you story go I think
changes the way you story go I think
changes the way you story go I think that there are a few things to look at
that there are a few things to look at
that there are a few things to look at when you’re trying to master safe social
when you’re trying to master safe social
when you’re trying to master safe social media and that is social media
media and that is social media
media and that is social media during rod and you should be specific
during rod and you should be specific
during rod and you should be specific and choosing the one that wore two tools
and choosing the one that wore two tools
and choosing the one that wore two tools to focus on and by that I mean if you
to focus on and by that I mean if you
to focus on and by that I mean if you have a toolkit to be a good carpenter
have a toolkit to be a good carpenter
have a toolkit to be a good carpenter folks from one tool at a time
folks from one tool at a time
folks from one tool at a time and similarly I wouldn’t try to become
and similarly I wouldn’t try to become
and similarly I wouldn’t try to become an expert at Facebook Twitter Linkedin
an expert at Facebook Twitter Linkedin
an expert at Facebook Twitter Linkedin tumblr WordPress all simultaneously
tumblr WordPress all simultaneously
tumblr WordPress all simultaneously choose one dependent on the format where
choose one dependent on the format where
choose one dependent on the format where you feel most effective and that you
you feel most effective and that you
you feel most effective and that you enjoy because you’ll need that video to
enjoy because you’ll need that video to
enjoy because you’ll need that video to fuel you through all the learning curve
fuel you through all the learning curve
fuel you through all the learning curve and then focus on that in my particular
and then focus on that in my particular
and then focus on that in my particular case I use the blog which is WordPress
case I use the blog which is WordPress
case I use the blog which is WordPress based and I focused on typically 500 to
based and I focused on typically 500 to
based and I focused on typically 500 to 1500 word peaches developed that as my
1500 word peaches developed that as my
1500 word peaches developed that as my heart a very important concept that was
heart a very important concept that was
heart a very important concept that was my my Grand Central Station and if I get
my my Grand Central Station and if I get
my my Grand Central Station and if I get anything on say Facebook or Twitter it
anything on say Facebook or Twitter it
anything on say Facebook or Twitter it either was to to broadcast things I find
either was to to broadcast things I find
either was to to broadcast things I find interest or value my readers or to bring
interest or value my readers or to bring
interest or value my readers or to bring them to content that was on the blog and
them to content that was on the blog and
them to content that was on the blog and that was the center of the heartbeat the
that was the center of the heartbeat the
that was the center of the heartbeat the focus on one thing at a time and I think
focus on one thing at a time and I think
focus on one thing at a time and I think in life as in social media you can have
in life as in social media you can have
in life as in social media you can have it all and you just can’t have it all at
it all and you just can’t have it all at
it all and you just can’t have it all at the same time primary lesson that’s hard
the same time primary lesson that’s hard
the same time primary lesson that’s hard for me to get into people’s brains who
for me to get into people’s brains who
for me to get into people’s brains who want to learn about business or
want to learn about business or
want to learn about business or improving their financial situation it
improving their financial situation it
improving their financial situation it you go straight to the top well most
you go straight to the top well most
you go straight to the top well most people do is they find the front like if
people do is they find the front like if
people do is they find the front like if you want to grow your Instagram you find
you want to grow your Instagram you find
you want to grow your Instagram you find a friend who has a thousand more
a friend who has a thousand more
a friend who has a thousand more Instagram followers and you’re like oh
Instagram followers and you’re like oh
Instagram followers and you’re like oh let me get a tip from them forget that
let me get a tip from them forget that
let me get a tip from them forget that go straight to the top who has the most
go straight to the top who has the most
go straight to the top who has the most Taylor Swift has 50 points seven mints
Taylor Swift has 50 points seven mints
Taylor Swift has 50 points seven mints million inch to followers it takes the
million inch to followers it takes the
million inch to followers it takes the same amount of time and day to learn
same amount of time and day to learn
same amount of time and day to learn from Taylor Swift Instagram as it does
from Taylor Swift Instagram as it does
from Taylor Swift Instagram as it does you know from your brothers or your
you know from your brothers or your
you know from your brothers or your uncles or something like that and I
uncles or something like that and I
uncles or something like that and I think the reason and this applies not
think the reason and this applies not
think the reason and this applies not just if to growing your social media
just if to growing your social media
just if to growing your social media following I’ll talk about that in a
following I’ll talk about that in a
following I’ll talk about that in a second some things that I’ve learned to
second some things that I’ve learned to
second some things that I’ve learned to grow social following Pitt this applies
grow social following Pitt this applies
grow social following Pitt this applies to all areas in life you want to learn
to all areas in life you want to learn
to all areas in life you want to learn how to play basketball go watch old
how to play basketball go watch old
how to play basketball go watch old Michael Jordan videos you want to learn
Michael Jordan videos you want to learn
Michael Jordan videos you want to learn how to lift weights go watch some old
how to lift weights go watch some old
how to lift weights go watch some old arm forcing yourself some Lee Haney
arm forcing yourself some Lee Haney
arm forcing yourself some Lee Haney stuff you want to learn to be healthy
stuff you want to learn to be healthy
stuff you want to learn to be healthy find somebody who’s a you know
find somebody who’s a you know
find somebody who’s a you know supermodel or something I got a friend
supermodel or something I got a friend
supermodel or something I got a friend he’s one of the top male models in the
he’s one of the top male models in the
he’s one of the top male models in the world dude has like an eight-pack
world dude has like an eight-pack
world dude has like an eight-pack hang out with him you go straight to the
hang out with him you go straight to the
hang out with him you go straight to the top don’t be intimidated and don’t sell
top don’t be intimidated and don’t sell
top don’t be intimidated and don’t sell yourself short back to the subject of
yourself short back to the subject of
yourself short back to the subject of growing social media following to me
growing social media following to me
growing social media following to me nowadays it’s all about a couple
nowadays it’s all about a couple
nowadays it’s all about a couple things it’s all about lifestyle
things it’s all about lifestyle
things it’s all about lifestyle marketing and lifestyle growth you know
marketing and lifestyle growth you know
marketing and lifestyle growth you know people want people ask me ty you got
people want people ask me ty you got
people want people ask me ty you got this big house like why don’t you get
this big house like why don’t you get
this big house like why don’t you get you afford a selfie stick or a tripod
you afford a selfie stick or a tripod
you afford a selfie stick or a tripod well I actually do have a tripod right
well I actually do have a tripod right
well I actually do have a tripod right there
there
there but a lot of things people engage better
but a lot of things people engage better
but a lot of things people engage better I’ve tested it people want to know it’s
I’ve tested it people want to know it’s
I’ve tested it people want to know it’s like having a face-to-face conversation
like having a face-to-face conversation
like having a face-to-face conversation so make sure social media is not too
so make sure social media is not too
so make sure social media is not too stiff and stuffy you know make sure like
stiff and stuffy you know make sure like
stiff and stuffy you know make sure like the office TV show some of you saw I
the office TV show some of you saw I
the office TV show some of you saw I know Dwight Schrute Rainn Wilson he was
know Dwight Schrute Rainn Wilson he was
know Dwight Schrute Rainn Wilson he was here at the house I don’t know week or
here at the house I don’t know week or
here at the house I don’t know week or two ago and we’re talking about how the
two ago and we’re talking about how the
two ago and we’re talking about how the office they would use these cameras
office they would use these cameras
office they would use these cameras which made it feel like you were in the
which made it feel like you were in the
which made it feel like you were in the actual office with Steve Carell and and
actual office with Steve Carell and and
actual office with Steve Carell and and you know Dwight Schrute and all these
you know Dwight Schrute and all these
you know Dwight Schrute and all these funny guys and so it up their ratings it
funny guys and so it up their ratings it
funny guys and so it up their ratings it was they did 202 episodes so whether
was they did 202 episodes so whether
was they did 202 episodes so whether it’s TV whether it’s Instagram even your
it’s TV whether it’s Instagram even your
it’s TV whether it’s Instagram even your video even your entrepreneurial growth
video even your entrepreneurial growth
video even your entrepreneurial growth can be fueled by this reality slash
can be fueled by this reality slash
can be fueled by this reality slash lifestyle branding so I mean you know I
lifestyle branding so I mean you know I
lifestyle branding so I mean you know I got YouTube videos I’ve done a lot of
got YouTube videos I’ve done a lot of
got YouTube videos I’ve done a lot of views sixty million views that were done
views sixty million views that were done
views sixty million views that were done like this and how was that how did I
like this and how was that how did I
like this and how was that how did I kind of come to that realization well it
kind of come to that realization well it
kind of come to that realization well it was by following people straight to the
was by following people straight to the
was by following people straight to the top even if you look at a lot of these
top even if you look at a lot of these
top even if you look at a lot of these big people whether it’s a you know
big people whether it’s a you know
big people whether it’s a you know Taylor Swift or ariana grande has a big
Taylor Swift or ariana grande has a big
Taylor Swift or ariana grande has a big following and you look at the engagement
following and you look at the engagement
following and you look at the engagement of which pictures in which videos get
of which pictures in which videos get
of which pictures in which videos get the most engagement on our social you
the most engagement on our social you
the most engagement on our social you get information gathering sessions you
get information gathering sessions you
get information gathering sessions you sit there you stare at it you’re like
sit there you stare at it you’re like
sit there you stare at it you’re like wait a sec that picture that’s all
wait a sec that picture that’s all
wait a sec that picture that’s all formal with the photographer and all
formal with the photographer and all
formal with the photographer and all stiff
stiff
stiff that one got you know 50,000 likes and
that one got you know 50,000 likes and
that one got you know 50,000 likes and this one where it’s just like her like
this one where it’s just like her like
this one where it’s just like her like well the cameras going light was up that
well the cameras going light was up that
well the cameras going light was up that one did 75,000 boom clue reveal clue
one did 75,000 boom clue reveal clue
one did 75,000 boom clue reveal clue reveals the answer right there to you so
reveals the answer right there to you so
reveals the answer right there to you so so I was a couple quick spots on social
so I was a couple quick spots on social
so I was a couple quick spots on social media that I wanted to share how to have
media that I wanted to share how to have
media that I wanted to share how to have success number one is you have to define
success number one is you have to define
success number one is you have to define your outcome it’s important to know what
your outcome it’s important to know what
your outcome it’s important to know what you want out of it are you trying to
you want out of it are you trying to
you want out of it are you trying to build a personal brain are you trying to
build a personal brain are you trying to
build a personal brain are you trying to sell your product or service are you
sell your product or service are you
sell your product or service are you trying to just have a form of escape
trying to just have a form of escape
trying to just have a form of escape just to get away from your busy life and
just to get away from your busy life and
just to get away from your busy life and you want to connect with your friends
you want to connect with your friends
you want to connect with your friends understanding why you’re on the platform
understanding why you’re on the platform
understanding why you’re on the platform will help you devise a strategy
will help you devise a strategy
will help you devise a strategy to win number two is find your voice
to win number two is find your voice
to win number two is find your voice it’s really important that you
it’s really important that you
it’s really important that you understand that there is nobody else
understand that there is nobody else
understand that there is nobody else like you there’s a lot of other people
like you there’s a lot of other people
like you there’s a lot of other people out there they have their own opinions
out there they have their own opinions
out there they have their own opinions their own voices but you’re not going to
their own voices but you’re not going to
their own voices but you’re not going to succeed by just being a copy of somebody
succeed by just being a copy of somebody
succeed by just being a copy of somebody else your ultimate success will come by
else your ultimate success will come by
else your ultimate success will come by you finding your own voice and putting
you finding your own voice and putting
you finding your own voice and putting out content that you resonate with that
out content that you resonate with that
out content that you resonate with that other people aren’t seeing those exact
other people aren’t seeing those exact
other people aren’t seeing those exact same things and so at the beginning this
same things and so at the beginning this
same things and so at the beginning this is hard at the beginning you don’t know
is hard at the beginning you don’t know
is hard at the beginning you don’t know what your voice is at the beginning
what your voice is at the beginning
what your voice is at the beginning you’re still trying to figure it all out
you’re still trying to figure it all out
you’re still trying to figure it all out and so I think it’s actually okay to
and so I think it’s actually okay to
and so I think it’s actually okay to copy people at the start it’s okay to
copy people at the start it’s okay to
copy people at the start it’s okay to copy somebody style of making videos or
copy somebody style of making videos or
copy somebody style of making videos or making tweaks are making Instagram
making tweaks are making Instagram
making tweaks are making Instagram pictures it’s okay to copy and in that
pictures it’s okay to copy and in that
pictures it’s okay to copy and in that process you learn about yourself you
process you learn about yourself you
process you learn about yourself you need to understand though that your
need to understand though that your
need to understand though that your ultimate success won’t come by copying
ultimate success won’t come by copying
ultimate success won’t come by copying somebody else you will never be
somebody else you will never be
somebody else you will never be massively successful by just being a
massively successful by just being a
massively successful by just being a junior version of somebody else so a lot
junior version of somebody else so a lot
junior version of somebody else so a lot of people copy my video styles as an
of people copy my video styles as an
of people copy my video styles as an example they’ll make their own top ten
example they’ll make their own top ten
example they’ll make their own top ten rules of their own versions of what I’m
rules of their own versions of what I’m
rules of their own versions of what I’m doing and it’s okay it doesn’t bother me
doing and it’s okay it doesn’t bother me
doing and it’s okay it doesn’t bother me they’re never going to have the success
they’re never going to have the success
they’re never going to have the success that I’m having if they’re just copying
that I’m having if they’re just copying
that I’m having if they’re just copying me but what it allows you to do by
me but what it allows you to do by
me but what it allows you to do by copying those people is then see hmm
copying those people is then see hmm
copying those people is then see hmm I like that I like what Evans doing I
I like that I like what Evans doing I
I like that I like what Evans doing I like what Gary’s doing I like what Jimmy
like what Gary’s doing I like what Jimmy
like what Gary’s doing I like what Jimmy is doing I like what Susan is doing but
is doing I like what Susan is doing but
is doing I like what Susan is doing but I want to twist it up a little bit
I want to twist it up a little bit
I want to twist it up a little bit that’s where you’re going to have
that’s where you’re going to have
that’s where you’re going to have success when you take what is working
success when you take what is working
success when you take what is working for somebody else and then you twist it
for somebody else and then you twist it
for somebody else and then you twist it and add some flavor to it that only you
and add some flavor to it that only you
and add some flavor to it that only you can add because you can never out Evan
can add because you can never out Evan
can add because you can never out Evan Evan and I can never out you you so go
Evan and I can never out you you so go
Evan and I can never out you you so go being you that’s how you’re going to win
being you that’s how you’re going to win
being you that’s how you’re going to win you need to find your voice and number
you need to find your voice and number
you need to find your voice and number three is be prolific it’s important that
three is be prolific it’s important that
three is be prolific it’s important that if you are trying to achieve a real
if you are trying to achieve a real
if you are trying to achieve a real outcome we were trying to build a brand
outcome we were trying to build a brand
outcome we were trying to build a brand you’re trying to sell products that you
you’re trying to sell products that you
you’re trying to sell products that you are prolific in the creation of the
are prolific in the creation of the
are prolific in the creation of the content you’re not going to get really
content you’re not going to get really
content you’re not going to get really great at it if you’re doing something
great at it if you’re doing something
great at it if you’re doing something once a week you just not going to get
once a week you just not going to get
once a week you just not going to get really good at it try learning anything
really good at it try learning anything
really good at it try learning anything once a week without practicing in
once a week without practicing in
once a week without practicing in between you’re never going to get really
between you’re never going to get really
between you’re never going to get really good at it if you’re trying to pick up
good at it if you’re trying to pick up
good at it if you’re trying to pick up salsa dancing or you want to learn
salsa dancing or you want to learn
salsa dancing or you want to learn Spanish you want to play the piano if
Spanish you want to play the piano if
Spanish you want to play the piano if you’re only doing it once a week you’re
you’re only doing it once a week you’re
you’re only doing it once a week you’re never going to get really really
never going to get really really
never going to get really really really good at it you need to be more
really good at it you need to be more
really good at it you need to be more prolific the quantity leads to the
prolific the quantity leads to the
prolific the quantity leads to the quality the practice leads to you
quality the practice leads to you
quality the practice leads to you getting good at something and so back to
getting good at something and so back to
getting good at something and so back to number one if you have a goal if you
number one if you have a goal if you
number one if you have a goal if you have a business objective and this is
have a business objective and this is
have a business objective and this is important to you then you have success
important to you then you have success
important to you then you have success with it then you need to dedicate time
with it then you need to dedicate time
with it then you need to dedicate time for you to learn it to get good at it to
for you to learn it to get good at it to
for you to learn it to get good at it to practice to practice the practice to be
practice to practice the practice to be
practice to practice the practice to be prolific so that you can find your voice
prolific so that you can find your voice
prolific so that you can find your voice and create content that really touches
and create content that really touches
and create content that really touches people
so those are my thoughts on social media
so those are my thoughts on social media those are some of the thoughts of the
those are some of the thoughts of the
those are some of the thoughts of the experts in the field I made this video
experts in the field I made this video
experts in the field I made this video because Siddharth weeper asked me to so
because Siddharth weeper asked me to so
because Siddharth weeper asked me to so there’s a topic you’d like me to cover
there’s a topic you’d like me to cover
there’s a topic you’d like me to cover in the next edition of believe life
in the next edition of believe life
in the next edition of believe life leave it down in the comments and I’ll
leave it down in the comments and I’ll
leave it down in the comments and I’ll see what I can do
see what I can do
see what I can do I’m also curious to figure out what did
I’m also curious to figure out what did
I’m also curious to figure out what did you like most about this video what left
you like most about this video what left
you like most about this video what left me going to immediately apply to your
me going to immediately apply to your
me going to immediately apply to your life to your business after watching
life to your business after watching
life to your business after watching this and why are you on social what is
this and why are you on social what is
this and why are you on social what is your outcome what is your objective are
your outcome what is your objective are
your outcome what is your objective are you doing it for personal development to
you doing it for personal development to
you doing it for personal development to try to learn are you trying to build a
try to learn are you trying to build a
try to learn are you trying to build a brand and sell product is it just an
brand and sell product is it just an
brand and sell product is it just an escape from your busy life you want to
escape from your busy life you want to
escape from your busy life you want to be entertained super curious to figure
be entertained super curious to figure
be entertained super curious to figure that out leave in the comments I’m going
that out leave in the comments I’m going
that out leave in the comments I’m going to join in the discussion I also want to
to join in the discussion I also want to
to join in the discussion I also want to give a quick show – Neil Marley thank
give a quick show – Neil Marley thank
give a quick show – Neil Marley thank you so much for picking up a copy of my
you so much for picking up a copy of my
you so much for picking up a copy of my book your one word and posting that
book your one word and posting that
book your one word and posting that review on your Facebook page I really
review on your Facebook page I really
review on your Facebook page I really really really appreciate it and I hope
really really appreciate it and I hope
really really appreciate it and I hope that it’s had a good impact on your life
that it’s had a good impact on your life
that it’s had a good impact on your life so thank you guys so much for watching I
so thank you guys so much for watching I
so thank you guys so much for watching I believe in you I hope you continue to
believe in you I hope you continue to
believe in you I hope you continue to believe in yourself and whatever your
believe in yourself and whatever your
believe in yourself and whatever your one where it is much love
one where it is much love
one where it is much love have an amazing day I’ll see you soon
it’s just not how was your wife me being
it’s just not how was your wife me being on the cover Vick great lesson you know
on the cover Vick great lesson you know
on the cover Vick great lesson you know to me the answer is it’s got to be
to me the answer is it’s got to be
to me the answer is it’s got to be something a lot of impression for the
something a lot of impression for the
something a lot of impression for the wareness type that may get them into the
wareness type that may get them into the
wareness type that may get them into the rabbit hole of me they saw me at the
rabbit hole of me they saw me at the
rabbit hole of me they saw me at the airport they saw the ink they Google me
airport they saw the ink they Google me
airport they saw the ink they Google me they read my Wikipedia they follow me on
they read my Wikipedia they follow me on
they read my Wikipedia they follow me on Twitter seven days later I put out a
Twitter seven days later I put out a
Twitter seven days later I put out a good SlideShare nine days later I asked
good SlideShare nine days later I asked
good SlideShare nine days later I asked them to buy the book from a right hook
them to buy the book from a right hook
them to buy the book from a right hook on Twitter they buy it
on Twitter they buy it
on Twitter they buy it ROI to Inc but how you’re going to
ROI to Inc but how you’re going to
ROI to Inc but how you’re going to quantify that is insanity and so I think
quantify that is insanity and so I think
quantify that is insanity and so I think social media has been asked to create an
social media has been asked to create an
social media has been asked to create an ro line that every other medium hasn’t
ro line that every other medium hasn’t
ro line that every other medium hasn’t or hasn’t since they didn’t accept it
or hasn’t since they didn’t accept it
or hasn’t since they didn’t accept it right television went through this and
right television went through this and
right television went through this and it’s a season six wait a minute this TV
it’s a season six wait a minute this TV
it’s a season six wait a minute this TV thing what’s the ROI we know what radio
thing what’s the ROI we know what radio
thing what’s the ROI we know what radio and print does so it’s the same old game
and print does so it’s the same old game
and print does so it’s the same old game is at historic I mean we can be having
is at historic I mean we can be having
is at historic I mean we can be having this meeting I wish I was older and I
this meeting I wish I was older and I
this meeting I wish I was older and I wish that I was on the scene back in
wish that I was on the scene back in
wish that I was on the scene back in ninety five six seven when I talked
ninety five six seven when I talked
ninety five six seven when I talked about e-commerce because all the same
about e-commerce because all the same
about e-commerce because all the same questions how are you going to compete
questions how are you going to compete
questions how are you going to compete with Walmart and Kmart and JC Penney’s
with Walmart and Kmart and JC Penney’s
with Walmart and Kmart and JC Penney’s and Barnes and Nobles and borders and
and Barnes and Nobles and borders and
and Barnes and Nobles and borders and Waldenbooks houses Amazon’s been going
Waldenbooks houses Amazon’s been going
Waldenbooks houses Amazon’s been going to compete I was laughing at people to
to compete I was laughing at people to
to compete I was laughing at people to the notion and clearly that’s played out
the notion and clearly that’s played out
the notion and clearly that’s played out over the last two decades I think we’ll
over the last two decades I think we’ll
over the last two decades I think we’ll look back at what’s the art the ROI of
look back at what’s the art the ROI of
look back at what’s the art the ROI of anything that gets in front of a
anything that gets in front of a
anything that gets in front of a consumer where they actually spend their
consumer where they actually spend their
consumer where they actually spend their time here’s where I know everybody who’s
time here’s where I know everybody who’s
time here’s where I know everybody who’s watching right now they do this for a
watching right now they do this for a
watching right now they do this for a living and if you don’t know how to get
living and if you don’t know how to get
living and if you don’t know how to get into this screen and story tell about
into this screen and story tell about
into this screen and story tell about what you do for a living you’re out
what you do for a living you’re out
what you do for a living you’re out social networks control an enormous
social networks control an enormous
social networks control an enormous percentage of that consumption if you
percentage of that consumption if you
percentage of that consumption if you don’t have story tell in a stream
don’t have story tell in a stream
don’t have story tell in a stream economy in 2014 I think you’re really
economy in 2014 I think you’re really
economy in 2014 I think you’re really playing Russian roulette with your
playing Russian roulette with your
playing Russian roulette with your advertising dollars you’re going to have
advertising dollars you’re going to have
advertising dollars you’re going to have people around you in your organization
people around you in your organization
people around you in your organization and/or you’re going to get e-mails back
and/or you’re going to get e-mails back
and/or you’re going to get e-mails back saying oh this doesn’t work or this is a
saying oh this doesn’t work or this is a
saying oh this doesn’t work or this is a waste of time okay
waste of time okay
waste of time okay you’re also going to have people tell
you’re also going to have people tell
you’re also going to have people tell you back off okay this is not wanted or
you back off okay this is not wanted or
you back off okay this is not wanted or don’t spam me or you sent me the wrong I
don’t spam me or you sent me the wrong I
don’t spam me or you sent me the wrong I don’t need this why did you send this to
don’t need this why did you send this to
don’t need this why did you send this to me this is exactly what happens to all
me this is exactly what happens to all
me this is exactly what happens to all people that are trying to get attention
people that are trying to get attention
people that are trying to get attention when you get attention at the right
when you get attention at the right
when you get attention at the right level the first thing that’s going to
level the first thing that’s going to
level the first thing that’s going to happen to you is you’re going
happen to you is you’re going
happen to you is you’re going criticism you want to push through the
criticism you want to push through the
criticism you want to push through the criticism until you get admiration you
criticism until you get admiration you
criticism until you get admiration you want to push through more it’s not any
want to push through more it’s not any
want to push through more it’s not any different Facebook Twitter YouTube
different Facebook Twitter YouTube
different Facebook Twitter YouTube social media is no different than me
social media is no different than me
social media is no different than me knocking on a door saying hey I want to
knocking on a door saying hey I want to
knocking on a door saying hey I want to show you a product you’re going to have
show you a product you’re going to have
show you a product you’re going to have people slam the door in your face the
people slam the door in your face the
people slam the door in your face the next question goes dude they’re going to
next question goes dude they’re going to
next question goes dude they’re going to say get out of my neighborhood what are
say get out of my neighborhood what are
say get out of my neighborhood what are you doing here if you stop because of
you doing here if you stop because of
you doing here if you stop because of this suppression this stop on you if you
this suppression this stop on you if you
this suppression this stop on you if you stop because people are asking you to
stop because people are asking you to
stop because people are asking you to stop you’re done so the same thing
stop you’re done so the same thing
stop you’re done so the same thing happens with social media look when you
happens with social media look when you
happens with social media look when you tweet or when you put an entry into
tweet or when you put an entry into
tweet or when you put an entry into Facebook the way to take that and make
Facebook the way to take that and make
Facebook the way to take that and make it unique okay and not spammy and not
it unique okay and not spammy and not
it unique okay and not spammy and not bother people is to personalize it so
bother people is to personalize it so
bother people is to personalize it so consider the people that you’ve been
consider the people that you’ve been
consider the people that you’ve been trying to sell products to not just your
trying to sell products to not just your
trying to sell products to not just your friends let’s say there was a plumber
friends let’s say there was a plumber
friends let’s say there was a plumber you’re trying to sell a truck to you
you’re trying to sell a truck to you
you’re trying to sell a truck to you would want to email the plumber and say
would want to email the plumber and say
would want to email the plumber and say mr. plumber I just got a hold of a site
mr. plumber I just got a hold of a site
mr. plumber I just got a hold of a site of a sales trainer that can increase
of a sales trainer that can increase
of a sales trainer that can increase your sales in your business mr. plumber
your sales in your business mr. plumber
your sales in your business mr. plumber and I wanted to make sure you have the
and I wanted to make sure you have the
and I wanted to make sure you have the information there I thought of you when
information there I thought of you when
information there I thought of you when I saw this and by the way I could win
I saw this and by the way I could win
I saw this and by the way I could win $10,000 and soak it in the any of your
$10,000 and soak it in the any of your
$10,000 and soak it in the any of your employees as well as getting hooked up
employees as well as getting hooked up
employees as well as getting hooked up with a guy that can increase your sales
with a guy that can increase your sales
with a guy that can increase your sales in this economy I thought of you so you
in this economy I thought of you so you
in this economy I thought of you so you got to personalize it so that it’s not
got to personalize it so that it’s not
got to personalize it so that it’s not spammy you can’t just keep using that
spammy you can’t just keep using that
spammy you can’t just keep using that one message we sent you yesterday which
one message we sent you yesterday which
one message we sent you yesterday which was I can win $10,000 and so can you
was I can win $10,000 and so can you
was I can win $10,000 and so can you look at spammy that’s why people saying
look at spammy that’s why people saying
look at spammy that’s why people saying it’s spammy you have to personalize it
it’s spammy you have to personalize it
it’s spammy you have to personalize it do this with heart you can’t survive
do this with heart you can’t survive
do this with heart you can’t survive doing this if your art isn’t real if
doing this if your art isn’t real if
doing this if your art isn’t real if your heart isn’t in the work because you
your heart isn’t in the work because you
your heart isn’t in the work because you won’t get up in the morning be motivated
won’t get up in the morning be motivated
won’t get up in the morning be motivated for it you you won’t be excited about it
for it you you won’t be excited about it
for it you you won’t be excited about it you have to have at the base of all that
you have to have at the base of all that
you have to have at the base of all that you’re posting if if people can tell
you’re posting if if people can tell
you’re posting if if people can tell that you care you’ll be followed if
that you care you’ll be followed if
that you care you’ll be followed if people can tell that you care about
people can tell that you care about
people can tell that you care about values and humanity and the philosophy
values and humanity and the philosophy
values and humanity and the philosophy of living a good life and taking care of
of living a good life and taking care of
of living a good life and taking care of other people respecting other people
other people respecting other people
other people respecting other people you’ll be followed you could become a
you’ll be followed you could become a
you’ll be followed you could become a caustic hater and maybe it’ll get gather
caustic hater and maybe it’ll get gather
caustic hater and maybe it’ll get gather a couple people but you’re never going
a couple people but you’re never going
a couple people but you’re never going to get millions of people and if you do
to get millions of people and if you do
to get millions of people and if you do you’ll burn
you’ll burn
you’ll burn your soul because nobody wants to live a
your soul because nobody wants to live a
your soul because nobody wants to live a life where they’re just criticizing and
life where they’re just criticizing and
life where they’re just criticizing and being a jerk be the positive thought
being a jerk be the positive thought
being a jerk be the positive thought leader in whatever you do be the most
leader in whatever you do be the most
leader in whatever you do be the most caring be the most consistent be the
caring be the most consistent be the
caring be the most consistent be the person who shows up and if you’ll just
person who shows up and if you’ll just
person who shows up and if you’ll just show up every day with intention to
show up every day with intention to
show up every day with intention to capture one unique moment one unique
capture one unique moment one unique
capture one unique moment one unique lesson one unique story when you need to
lesson one unique story when you need to
lesson one unique story when you need to quote one unique picture when you need
quote one unique picture when you need
quote one unique picture when you need video whatever it is for you and your
video whatever it is for you and your
video whatever it is for you and your favorite medium capture one thing every
favorite medium capture one thing every
favorite medium capture one thing every single day you’ll be fully energized
single day you’ll be fully energized
single day you’ll be fully energized with your life because life won’t just
with your life because life won’t just
with your life because life won’t just be work anymore its arms
”
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