space is taking the first step even when you don’t see the whole staircase Martin
you don’t see the whole staircase Martin
you don’t see the whole staircase Martin Luther King jr. on august twenty-third
Luther King jr. on august twenty-third
Luther King jr. on august twenty-third 1963 a quarter of a million people went
1963 a quarter of a million people went
1963 a quarter of a million people went to Washington DC Sakir martin luther
to Washington DC Sakir martin luther
to Washington DC Sakir martin luther king jr. speak at the Lincoln Memorial
king jr. speak at the Lincoln Memorial
king jr. speak at the Lincoln Memorial how did he get so many people to come
how did he get so many people to come
how did he get so many people to come out he didn’t have a newsletter or a
out he didn’t have a newsletter or a
out he didn’t have a newsletter or a Twitter account he wasn’t making YouTube
Twitter account he wasn’t making YouTube
Twitter account he wasn’t making YouTube videos or using google adwords he didn’t
videos or using google adwords he didn’t
videos or using google adwords he didn’t have a website or use Facebook he didn’t
have a website or use Facebook he didn’t
have a website or use Facebook he didn’t have any of the tools that make it so
have any of the tools that make it so
have any of the tools that make it so easy for us today to reach people and
easy for us today to reach people and
easy for us today to reach people and start movement and yet 250,000 people
start movement and yet 250,000 people
start movement and yet 250,000 people came out why because he stood for
came out why because he stood for
came out why because he stood for something important the cars he believed
something important the cars he believed
something important the cars he believed in touch people’s hearts and led them to
in touch people’s hearts and led them to
in touch people’s hearts and led them to action it was so important that people
action it was so important that people
action it was so important that people willingly spread the word and promoted
willingly spread the word and promoted
willingly spread the word and promoted his cause because it was there cause you
his cause because it was there cause you
his cause because it was there cause you need to do the same what does it have to
need to do the same what does it have to
need to do the same what does it have to do with business you must be thinking
do with business you must be thinking
do with business you must be thinking that’s great it works in political or
that’s great it works in political or
that’s great it works in political or cultural movement but what does this
cultural movement but what does this
cultural movement but what does this have to do with business I’m glad you
have to do with business I’m glad you
have to do with business I’m glad you are what we’re talking about here is
are what we’re talking about here is
are what we’re talking about here is getting people to take action
getting people to take action
getting people to take action influencing decision making by appealing
influencing decision making by appealing
influencing decision making by appealing to something that people feel passionate
to something that people feel passionate
to something that people feel passionate about it can apply to go into your
about it can apply to go into your
about it can apply to go into your website and find your products just as
website and find your products just as
website and find your products just as easily as it does to getting in the bus
easily as it does to getting in the bus
easily as it does to getting in the bus and traveling to hear Martin Luther King
and traveling to hear Martin Luther King
and traveling to hear Martin Luther King jr. see most companies just never do it
jr. see most companies just never do it
jr. see most companies just never do it your business is not just about making a
your business is not just about making a
your business is not just about making a product or service that’s a recipe for
product or service that’s a recipe for
product or service that’s a recipe for failure people want to know who you are
failure people want to know who you are
failure people want to know who you are and what you stand for before they’ll
and what you stand for before they’ll
and what you stand for before they’ll buy anything from you it’s about
buy anything from you it’s about
buy anything from you it’s about standing for something important and
standing for something important and
standing for something important and having your cause be your customers
having your cause be your customers
having your cause be your customers cause
”
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