Press "Enter" to skip to content

Design for YOURSELF – Steve Jobs Rule #3 of 10


we had absolutely no idea what people

we had absolutely no idea what people were going to do these things when we

were going to do these things when we

were going to do these things when we started out matter of fact the two

started out matter of fact the two

started out matter of fact the two people it was designed for was was in my

people it was designed for was was in my

people it was designed for was was in my support because we couldn’t afford to

support because we couldn’t afford to

support because we couldn’t afford to buy a computer kit on the market so we

buy a computer kit on the market so we

buy a computer kit on the market so we liberated some parts from Hewlett

liberated some parts from Hewlett

liberated some parts from Hewlett Packard and Atari and worked on a design

Packard and Atari and worked on a design

Packard and Atari and worked on a design for about six months and decided that we

for about six months and decided that we

for about six months and decided that we would build our own computer so we built

would build our own computer so we built

would build our own computer so we built and once was up till 4:00 in the morning

and once was up till 4:00 in the morning

and once was up till 4:00 in the morning for many moons and we got it working we

for many moons and we got it working we

for many moons and we got it working we showed some of our friends it’s

showed some of our friends it’s

showed some of our friends it’s immediately everybody wanted and it

immediately everybody wanted and it

immediately everybody wanted and it turned out there took about 40 hours to

turned out there took about 40 hours to

turned out there took about 40 hours to build one of these things and about

build one of these things and about

build one of these things and about another 20 30 40 50 bucket and we had a

another 20 30 40 50 bucket and we had a

another 20 30 40 50 bucket and we had a lot of friends at work that similar

lot of friends at work that similar

lot of friends at work that similar companies who could liberate the parts

companies who could liberate the parts

companies who could liberate the parts also every sterling of our time helping

also every sterling of our time helping

also every sterling of our time helping our friends to build computers and it

our friends to build computers and it

our friends to build computers and it was just getting to be a tremendous

was just getting to be a tremendous

was just getting to be a tremendous drain on our lives so we got the idea

drain on our lives so we got the idea

drain on our lives so we got the idea one day that we could make a printed

one day that we could make a printed

one day that we could make a printed circuit board without the parts and it’s

circuit board without the parts and it’s

circuit board without the parts and it’s le blank printed circuit boards to our

le blank printed circuit boards to our

le blank printed circuit boards to our friends and probably cut the assembly

friends and probably cut the assembly

friends and probably cut the assembly and debug time down to you know five ten

and debug time down to you know five ten

and debug time down to you know five ten hours so woz SOLAS hp6

hours so woz SOLAS hp6

hours so woz SOLAS hp6 calculator and I sold my van we got

calculator and I sold my van we got

calculator and I sold my van we got 1,300 bucks together and we pay our

1,300 bucks together and we pay our

1,300 bucks together and we pay our friend of ours who is this PC board

friend of ours who is this PC board

friend of ours who is this PC board layout person thirteen hundred bucks to

layout person thirteen hundred bucks to

layout person thirteen hundred bucks to do us a layout and decided we’d sell

do us a layout and decided we’d sell

do us a layout and decided we’d sell printed circuit boards twice what it

printed circuit boards twice what it

printed circuit boards twice what it costs to build them and hopefully recoup

costs to build them and hopefully recoup

costs to build them and hopefully recoup our calculator and transportation

our calculator and transportation

our calculator and transportation assembly today so that’s what we did and

assembly today so that’s what we did and

assembly today so that’s what we did and I was out trying to peddle PC boards one

I was out trying to peddle PC boards one

I was out trying to peddle PC boards one day and walked into a bike shop the

day and walked into a bike shop the

day and walked into a bike shop the first bike shop in Mountain View and

first bike shop in Mountain View and

first bike shop in Mountain View and Paul Terrell then owner of the bike shop

Paul Terrell then owner of the bike shop

Paul Terrell then owner of the bike shop said he would like to take 50 of these

said he would like to take 50 of these

said he would like to take 50 of these computers and I saw dollar signs in

computers and I saw dollar signs in

computers and I saw dollar signs in front

front

front and but he had one catch which was if he

and but he had one catch which was if he

and but he had one catch which was if he wanted them fully assembled and tested

wanted them fully assembled and tested

wanted them fully assembled and tested ready to go which is a new twist so we

ready to go which is a new twist so we

ready to go which is a new twist so we spent the next five days on the phone at

spent the next five days on the phone at

spent the next five days on the phone at distributors and convinced the

distributors and convinced the

distributors and convinced the electronics parts distributors around

electronics parts distributors around

electronics parts distributors around here to give us about $10,000 worth of

here to give us about $10,000 worth of

here to give us about $10,000 worth of parts on thin air

parts on thin air

parts on thin air this time enthusiasm so we got the parts

this time enthusiasm so we got the parts

this time enthusiasm so we got the parts and we built 100 computers and we sold

and we built 100 computers and we sold

and we built 100 computers and we sold 50 of them for cash and 29 days paid off

50 of them for cash and 29 days paid off

50 of them for cash and 29 days paid off the distributors and that’s how we got

the distributors and that’s how we got

the distributors and that’s how we got started so we had 50 computers left over

started so we had 50 computers left over

started so we had 50 computers left over while that meant we had to sell them so

while that meant we had to sell them so

while that meant we had to sell them so then you started worrying about

then you started worrying about

then you started worrying about marketing worrying about distribution

marketing worrying about distribution

marketing worrying about distribution got on the phone of the other computer

got on the phone of the other computer

got on the phone of the other computer stores around the country and gradually

stores around the country and gradually

stores around the country and gradually the whole thing began to build momentum

the whole thing began to build momentum

the whole thing began to build momentum and at that point in time we had some

and at that point in time we had some

and at that point in time we had some feeling that we were on to something but

feeling that we were on to something but

feeling that we were on to something but the feeling was so different than the

the feeling was so different than the

the feeling was so different than the experience of actually seeing it happen

experience of actually seeing it happen

experience of actually seeing it happen right now it’s entirely different and

right now it’s entirely different and

right now it’s entirely different and sometimes a lot a lot of people ask what

sometimes a lot a lot of people ask what

sometimes a lot a lot of people ask what did you know it was going to much go

did you know it was going to much go

did you know it was going to much go into this phenomenon and you could say

into this phenomenon and you could say

into this phenomenon and you could say yeah you know we planned it out we had

yeah you know we planned it out we had

yeah you know we planned it out we had led on a piece of paper but different

led on a piece of paper but different

led on a piece of paper but different than the experience of seeing 500 people

than the experience of seeing 500 people

than the experience of seeing 500 people working at Apple computers but different

working at Apple computers but different

working at Apple computers but different than the experience of seeing a

than the experience of seeing a

than the experience of seeing a five-year-old kid who really understands

five-year-old kid who really understands

five-year-old kid who really understands what he’s the tool that he’s got in

what he’s the tool that he’s got in

what he’s the tool that he’s got in front

”

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *