yes mr. jobs you’re a brightening man here it comes
sad and clear that I’ve ever encountered
sad and clear that I’ve ever encountered disgust you don’t know what you’re
disgust you don’t know what you’re
disgust you don’t know what you’re talking about
talking about
talking about I would like for example for you to
I would like for example for you to
I would like for example for you to express in clear terms how say Java in
express in clear terms how say Java in
express in clear terms how say Java in any of its incarnations addresses the
any of its incarnations addresses the
any of its incarnations addresses the ideas embodied and opened up and when
ideas embodied and opened up and when
ideas embodied and opened up and when you’re finished with that perhaps you
you’re finished with that perhaps you
you’re finished with that perhaps you could tell us what you personally have
could tell us what you personally have
could tell us what you personally have been doing for the last seven years you
been doing for the last seven years you
been doing for the last seven years you know you can please some of the people
know you can please some of the people
know you can please some of the people some of the time but
one of the hardest things when you’re
one of the hardest things when you’re trying to affect change is that people
trying to affect change is that people
trying to affect change is that people like this gentleman are right in some
like this gentleman are right in some
like this gentleman are right in some areas I’m sure that there are some
areas I’m sure that there are some
areas I’m sure that there are some things opendoc does probably even more
things opendoc does probably even more
things opendoc does probably even more than I’m not familiar with that nothing
than I’m not familiar with that nothing
than I’m not familiar with that nothing else out there does and I’m sure that
else out there does and I’m sure that
else out there does and I’m sure that you can make some demos maybe a small
you can make some demos maybe a small
you can make some demos maybe a small commercial app that demonstrates those
commercial app that demonstrates those
commercial app that demonstrates those things the hardest thing is what how
things the hardest thing is what how
things the hardest thing is what how does that fit in to a cohesive larger
does that fit in to a cohesive larger
does that fit in to a cohesive larger vision that’s going to allow you to sell
vision that’s going to allow you to sell
vision that’s going to allow you to sell eight billion dollars 10 billion dollars
eight billion dollars 10 billion dollars
eight billion dollars 10 billion dollars of product a year and one of the things
of product a year and one of the things
of product a year and one of the things I’ve always found is that you’ve got to
I’ve always found is that you’ve got to
I’ve always found is that you’ve got to start with the customer experience and
start with the customer experience and
start with the customer experience and work backwards to the technology you
work backwards to the technology you
work backwards to the technology you can’t start with the technology and try
can’t start with the technology and try
can’t start with the technology and try to figure out where you’re going to try
to figure out where you’re going to try
to figure out where you’re going to try to sell it and I’ve made this mistake
to sell it and I’ve made this mistake
to sell it and I’ve made this mistake probably more than anybody else in this
probably more than anybody else in this
probably more than anybody else in this room and I got the scar tissue to prove
room and I got the scar tissue to prove
room and I got the scar tissue to prove it and I know that it’s the case and as
it and I know that it’s the case and as
it and I know that it’s the case and as we have tried to come up with a strategy
we have tried to come up with a strategy
we have tried to come up with a strategy and a vision for Apple it started with
and a vision for Apple it started with
and a vision for Apple it started with what incredible benefits can we give to
what incredible benefits can we give to
what incredible benefits can we give to the customer where can we take the
the customer where can we take the
the customer where can we take the customer not not starting with let’s sit
customer not not starting with let’s sit
customer not not starting with let’s sit down with the engineers and and figure
down with the engineers and and figure
down with the engineers and and figure out what awesome technology we have and
out what awesome technology we have and
out what awesome technology we have and then how are we going to market that and
then how are we going to market that and
then how are we going to market that and I think that’s the right path to take I
I think that’s the right path to take I
I think that’s the right path to take I remember with the laser writer we built
remember with the laser writer we built
remember with the laser writer we built the world’s first small laser printers
the world’s first small laser printers
the world’s first small laser printers you know and there was awesome
you know and there was awesome
you know and there was awesome technology in that box we have the first
technology in that box we have the first
technology in that box we have the first canon laser printing cheap laser
canon laser printing cheap laser
canon laser printing cheap laser printing engine in the world in the
printing engine in the world in the
printing engine in the world in the United States here at Apple we had a
United States here at Apple we had a
United States here at Apple we had a very wonderful printer controller that
very wonderful printer controller that
very wonderful printer controller that we design
we design
we design we had Adobe’s PostScript software in
we had Adobe’s PostScript software in
we had Adobe’s PostScript software in there we had Apple talk in there just
there we had Apple talk in there just
there we had Apple talk in there just awesome technology in the box and I
awesome technology in the box and I
awesome technology in the box and I remember seeing the first printout come
remember seeing the first printout come
remember seeing the first printout come out of it and just picking it up and
out of it and just picking it up and
out of it and just picking it up and looking at anything you know we can sell
looking at anything you know we can sell
looking at anything you know we can sell this because you don’t have to know
this because you don’t have to know
this because you don’t have to know anything about what’s in that box
anything about what’s in that box
anything about what’s in that box all we have to do is hold of something
all we have to do is hold of something
all we have to do is hold of something good you want this and if you remember
good you want this and if you remember
good you want this and if you remember back to 1984 before laser printers
back to 1984 before laser printers
back to 1984 before laser printers it was pretty startling to see that
it was pretty startling to see that
it was pretty startling to see that people went wow yes and that’s that’s
people went wow yes and that’s that’s
people went wow yes and that’s that’s where Apple’s got to get back to and you
where Apple’s got to get back to and you
where Apple’s got to get back to and you know I’m sorry that opened docks a
know I’m sorry that opened docks a
know I’m sorry that opened docks a casualty along the way and I readily
casualty along the way and I readily
casualty along the way and I readily admit there are many things in life that
admit there are many things in life that
admit there are many things in life that I don’t the faintest idea what I’m
I don’t the faintest idea what I’m
I don’t the faintest idea what I’m talking about so I apologize for that
talking about so I apologize for that
talking about so I apologize for that too but there’s a whole lot of people
too but there’s a whole lot of people
too but there’s a whole lot of people working super super hard right now at
working super super hard right now at
working super super hard right now at Apple you know AVI John Marino Fred I
Apple you know AVI John Marino Fred I
Apple you know AVI John Marino Fred I mean the whole team is working burning
mean the whole team is working burning
mean the whole team is working burning the midnight oil trying to and people
the midnight oil trying to and people
the midnight oil trying to and people you know hundreds of people below them
you know hundreds of people below them
you know hundreds of people below them to execute on some of these things and
to execute on some of these things and
to execute on some of these things and they’re doing their best and I think
they’re doing their best and I think
they’re doing their best and I think that what we need to do and some
that what we need to do and some
that what we need to do and some mistakes will be made by the way some
mistakes will be made by the way some
mistakes will be made by the way some mistakes will be made along the way
mistakes will be made along the way
mistakes will be made along the way that’s good because at least some
that’s good because at least some
that’s good because at least some decisions are being made along the way
decisions are being made along the way
decisions are being made along the way and we’ll find the mistakes we’ll fix
and we’ll find the mistakes we’ll fix
and we’ll find the mistakes we’ll fix them and I think what we need to do is
them and I think what we need to do is
them and I think what we need to do is support that team going through this
support that team going through this
support that team going through this very important stage as they work their
very important stage as they work their
very important stage as they work their butts off they’re all getting calls
butts off they’re all getting calls
butts off they’re all getting calls being offered three times as much money
being offered three times as much money
being offered three times as much money to go do this without the valley’s hot
to go do this without the valley’s hot
to go do this without the valley’s hot none of them are leaving and I think we
none of them are leaving and I think we
none of them are leaving and I think we need to support them and see them
need to support them and see them
need to support them and see them through this and write some damn good
through this and write some damn good
through this and write some damn good applications to support Apple out in the
applications to support Apple out in the
applications to support Apple out in the market that’s my own point of view
market that’s my own point of view
market that’s my own point of view mistakes we made some people will be
mistakes we made some people will be
mistakes we made some people will be pissed off some people will not know
pissed off some people will not know
pissed off some people will not know what they’re talking about but it’s I
what they’re talking about but it’s I
what they’re talking about but it’s I think it is so much better than where
think it is so much better than where
think it is so much better than where things were not very long ago and I
things were not very long ago and I
things were not very long ago and I think we’re gonna get there
”
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