hi I’m Anna Carmichael and welcome to another edition of modeling the masters
another edition of modeling the masters
another edition of modeling the masters I believe that the fastest and most
I believe that the fastest and most
I believe that the fastest and most effective way to grow your business is
effective way to grow your business is
effective way to grow your business is to model the strategies of people who’ve
to model the strategies of people who’ve
to model the strategies of people who’ve already done what you’re trying to do so
already done what you’re trying to do so
already done what you’re trying to do so today we’re going to look at how a young
today we’re going to look at how a young
today we’re going to look at how a young man left a secure job that his father
man left a secure job that his father
man left a secure job that his father wanted him to take to follow his passion
wanted him to take to follow his passion
wanted him to take to follow his passion in the sporting world he went on to
in the sporting world he went on to
in the sporting world he went on to build one of the most recognizable
build one of the most recognizable
build one of the most recognizable brands in the world this is a story of
brands in the world this is a story of
brands in the world this is a story of Nike founder Phillip Knight and the top
Nike founder Phillip Knight and the top
Nike founder Phillip Knight and the top three lessons that you can learn from
three lessons that you can learn from
three lessons that you can learn from his success Phillip Knight is the
his success Phillip Knight is the
his success Phillip Knight is the co-founder and chairman of Nike growing
co-founder and chairman of Nike growing
co-founder and chairman of Nike growing up in Portland Oregon Knight discovered
up in Portland Oregon Knight discovered
up in Portland Oregon Knight discovered he had a love for running and went to
he had a love for running and went to
he had a love for running and went to train with the legendary track coach
train with the legendary track coach
train with the legendary track coach Bill Bowerman at the University to
Bill Bowerman at the University to
Bill Bowerman at the University to coordinate in addition to coaching
coordinate in addition to coaching
coordinate in addition to coaching Bowerman was experimenting with creating
Bowerman was experimenting with creating
Bowerman was experimenting with creating new types of shoes and night field
new types of shoes and night field
new types of shoes and night field tested them on the track form after
tested them on the track form after
tested them on the track form after graduating Knight went to graduate
graduating Knight went to graduate
graduating Knight went to graduate school at Stanford and sign up for a
school at Stanford and sign up for a
school at Stanford and sign up for a small business class he had to create a
small business class he had to create a
small business class he had to create a business plan in the class and thought
business plan in the class and thought
business plan in the class and thought back the Bowerman’s shoes in his
back the Bowerman’s shoes in his
back the Bowerman’s shoes in his business plan Knight developed a
business plan Knight developed a
business plan Knight developed a blueprint for superior athletic shoes
blueprint for superior athletic shoes
blueprint for superior athletic shoes which could be produced cheaply in Japan
which could be produced cheaply in Japan
which could be produced cheaply in Japan after taking a job as an accountant to
after taking a job as an accountant to
after taking a job as an accountant to make his father happy and hating it
make his father happy and hating it
make his father happy and hating it Knight flew to Japan to find a factory
Knight flew to Japan to find a factory
Knight flew to Japan to find a factory to make his shoes he returned home to
to make his shoes he returned home to
to make his shoes he returned home to create a partnership with Bowerman they
create a partnership with Bowerman they
create a partnership with Bowerman they each invested five hundred dollars into
each invested five hundred dollars into
each invested five hundred dollars into the business and named it Blue Ribbon
the business and named it Blue Ribbon
the business and named it Blue Ribbon sports later changed to Nike in its
sports later changed to Nike in its
sports later changed to Nike in its first year the company sold only three
first year the company sold only three
first year the company sold only three hundred and sixty four dollars worth of
hundred and sixty four dollars worth of
hundred and sixty four dollars worth of shoes but Knight was determined to make
shoes but Knight was determined to make
shoes but Knight was determined to make the company work and stuck with it until
the company work and stuck with it until
the company work and stuck with it until it did today Nike brings in almost
it did today Nike brings in almost
it did today Nike brings in almost twenty billion dollars in revenue
twenty billion dollars in revenue
twenty billion dollars in revenue Knights stake in the company gives him
Knights stake in the company gives him
Knights stake in the company gives him an estimated net worth of twelve point
an estimated net worth of twelve point
an estimated net worth of twelve point seven billion dollars making him the
seven billion dollars making him the
seven billion dollars making him the 60th richest person in the world by
60th richest person in the world by
60th richest person in the world by having the courage to lead the job that
having the courage to lead the job that
having the courage to lead the job that his father wanted me to take Knight was
his father wanted me to take Knight was
his father wanted me to take Knight was able to start his own business and
able to start his own business and
able to start his own business and eventually built one of the most
eventually built one of the most
eventually built one of the most recognizable companies in the world to
recognizable companies in the world to
recognizable companies in the world to help you courageously grow your business
help you courageously grow your business
help you courageously grow your business here are three options you
here are three options you
here are three options you for billowed night action item number
for billowed night action item number
for billowed night action item number one have a clear focus as entrepreneurs
one have a clear focus as entrepreneurs
one have a clear focus as entrepreneurs it’s often hard to stick on your path
it’s often hard to stick on your path
it’s often hard to stick on your path when you’re not getting the momentum you
when you’re not getting the momentum you
when you’re not getting the momentum you are hoping for or when things seem to be
are hoping for or when things seem to be
are hoping for or when things seem to be falling apart around you but almost
falling apart around you but almost
falling apart around you but almost every business owner has to go through
every business owner has to go through
every business owner has to go through those dark days to get to the light at
those dark days to get to the light at
those dark days to get to the light at the end of the tunnel and you need to
the end of the tunnel and you need to
the end of the tunnel and you need to have the faith and courage to stick to
have the faith and courage to stick to
have the faith and courage to stick to your vision and say completely focus on
your vision and say completely focus on
your vision and say completely focus on doing what you set out to do as nike
doing what you set out to do as nike
doing what you set out to do as nike grew Knight had to decide what the focus
grew Knight had to decide what the focus
grew Knight had to decide what the focus of his business would be should he
of his business would be should he
of his business would be should he expand to get into the fashion business
expand to get into the fashion business
expand to get into the fashion business he had such success sponsoring athletes
he had such success sponsoring athletes
he had such success sponsoring athletes should he expand and start sponsoring
should he expand and start sponsoring
should he expand and start sponsoring other celebrities Knight decided that
other celebrities Knight decided that
other celebrities Knight decided that for his company to continue growing he
for his company to continue growing he
for his company to continue growing he would have to have a clear focus and
would have to have a clear focus and
would have to have a clear focus and what he wanted the company to be it
what he wanted the company to be it
what he wanted the company to be it would make it easier for him to make
would make it easier for him to make
would make it easier for him to make decisions and also allow his team to
decisions and also allow his team to
decisions and also allow his team to work towards a common goal
work towards a common goal
work towards a common goal according to Knight we wanted Nike to be
according to Knight we wanted Nike to be
according to Knight we wanted Nike to be the world’s best sports and fitness
the world’s best sports and fitness
the world’s best sports and fitness company once you say that you have a
company once you say that you have a
company once you say that you have a focus you don’t end up making wingtips
focus you don’t end up making wingtips
focus you don’t end up making wingtips or sponsoring the next Rolling Stones
or sponsoring the next Rolling Stones
or sponsoring the next Rolling Stones World Tour were not in the fashion
World Tour were not in the fashion
World Tour were not in the fashion business we’re in the sports business
business we’re in the sports business
business we’re in the sports business and there’s a big difference
and there’s a big difference
and there’s a big difference action item number two think of business
action item number two think of business
action item number two think of business as war the business world is very
as war the business world is very
as war the business world is very competitive and some industries are more
competitive and some industries are more
competitive and some industries are more cutthroat than others if you’re offering
cutthroat than others if you’re offering
cutthroat than others if you’re offering a new product or service that you’re
a new product or service that you’re
a new product or service that you’re hoping will take customers away from
hoping will take customers away from
hoping will take customers away from your competition expect that those
your competition expect that those
your competition expect that those competitors will fight back hard have a
competitors will fight back hard have a
competitors will fight back hard have a plan to beat them and to start winning
plan to beat them and to start winning
plan to beat them and to start winning their market share being a former
their market share being a former
their market share being a former athlete himself Knight loved competition
athlete himself Knight loved competition
athlete himself Knight loved competition and relished the chance to compete in
and relished the chance to compete in
and relished the chance to compete in the business world night treats business
the business world night treats business
the business world night treats business as war and has instilled within his
as war and has instilled within his
as war and has instilled within his company a healthy dislike of its
company a healthy dislike of its
company a healthy dislike of its competitors always trying to one-up his
competitors always trying to one-up his
competitors always trying to one-up his competition when Reebok went to the
competition when Reebok went to the
competition when Reebok went to the expense of sponsoring the entire Atlanta
expense of sponsoring the entire Atlanta
expense of sponsoring the entire Atlanta Olympic Games Nike sponsored just two
Olympic Games Nike sponsored just two
Olympic Games Nike sponsored just two top athletes but gained much more
top athletes but gained much more
top athletes but gained much more valuable coverage in the Reebok who is
valuable coverage in the Reebok who is
valuable coverage in the Reebok who is also his competitive streak that made
also his competitive streak that made
also his competitive streak that made him want to sign a 20 year old Stanford
him want to sign a 20 year old Stanford
him want to sign a 20 year old Stanford golfer named Tiger Woods before his
golfer named Tiger Woods before his
golfer named Tiger Woods before his competition could it cost Knight over 40
competition could it cost Knight over 40
competition could it cost Knight over 40 million dollars but it was a price tag
million dollars but it was a price tag
million dollars but it was a price tag well worth it in order to keep his
well worth it in order to keep his
well worth it in order to keep his golfing prodigy out of the hands of his
golfing prodigy out of the hands of his
golfing prodigy out of the hands of his competitors Nike is a very competitive
competitors Nike is a very competitive
competitors Nike is a very competitive organization and Knight wouldn’t have it
organization and Knight wouldn’t have it
organization and Knight wouldn’t have it any other way
any other way
any other way according to Knight sports is natural
according to Knight sports is natural
according to Knight sports is natural instinctive competitive and in the end
instinctive competitive and in the end
instinctive competitive and in the end rewarding all of us at Nike get to earn
rewarding all of us at Nike get to earn
rewarding all of us at Nike get to earn 11 in that world a world that is easy to
11 in that world a world that is easy to
11 in that world a world that is easy to believe in business is war without
believe in business is war without
believe in business is war without bullets action item number three just do
bullets action item number three just do
bullets action item number three just do it the single thing that differentiates
it the single thing that differentiates
it the single thing that differentiates entrepreneurs from everyone else is that
entrepreneurs from everyone else is that
entrepreneurs from everyone else is that you went for it
you went for it
you went for it you left the security of a steady
you left the security of a steady
you left the security of a steady paycheck to venture into the unknown for
paycheck to venture into the unknown for
paycheck to venture into the unknown for your chance to determine your own
your chance to determine your own
your chance to determine your own destiny you need to keep this attitude
destiny you need to keep this attitude
destiny you need to keep this attitude in mind as you grow your business don’t
in mind as you grow your business don’t
in mind as you grow your business don’t be afraid of making mistakes you won’t
be afraid of making mistakes you won’t
be afraid of making mistakes you won’t be able to do anything significant if
be able to do anything significant if
be able to do anything significant if there isn’t a risk of failure Nike is
there isn’t a risk of failure Nike is
there isn’t a risk of failure Nike is known for its slogan just do it and it’s
known for its slogan just do it and it’s
known for its slogan just do it and it’s a statement that accurately reflects how
a statement that accurately reflects how
a statement that accurately reflects how Phillip Knight acts as an entrepreneur
Phillip Knight acts as an entrepreneur
Phillip Knight acts as an entrepreneur he’s always taking chances is willing to
he’s always taking chances is willing to
he’s always taking chances is willing to fail and pushes the conventional limits
fail and pushes the conventional limits
fail and pushes the conventional limits to accomplish his goals a great example
to accomplish his goals a great example
to accomplish his goals a great example is his relationship with basketball
is his relationship with basketball
is his relationship with basketball superstar Michael Jordan in 1984 Knight
superstar Michael Jordan in 1984 Knight
superstar Michael Jordan in 1984 Knight signed a young Jordan to a sponsorship
signed a young Jordan to a sponsorship
signed a young Jordan to a sponsorship deal it was a big risk as Jordan was
deal it was a big risk as Jordan was
deal it was a big risk as Jordan was only 21 years old and was
only 21 years old and was
only 21 years old and was just breaking into the league the idea
just breaking into the league the idea
just breaking into the league the idea of players being sponsored was also a
of players being sponsored was also a
of players being sponsored was also a new phenomenon and was a risky and
new phenomenon and was a risky and
new phenomenon and was a risky and unproven concept the deal proved to be a
unproven concept the deal proved to be a
unproven concept the deal proved to be a huge success for Nike and provided a big
huge success for Nike and provided a big
huge success for Nike and provided a big publicity and sales boost for the
publicity and sales boost for the
publicity and sales boost for the company if night was afraid to just do
company if night was afraid to just do
company if night was afraid to just do it if he had been afraid to make a
it if he had been afraid to make a
it if he had been afraid to make a mistake the deal would have never
mistake the deal would have never
mistake the deal would have never happened
happened
happened according to Knight the trouble in
according to Knight the trouble in
according to Knight the trouble in America is not that we are making too
America is not that we are making too
America is not that we are making too many mistakes but they were making too
many mistakes but they were making too
many mistakes but they were making too few and just do it to finish up this
few and just do it to finish up this
few and just do it to finish up this video I wanted to share one of my
video I wanted to share one of my
video I wanted to share one of my favorite true stories about Phillip
favorite true stories about Phillip
favorite true stories about Phillip Knight and some of his best bolts in
Knight and some of his best bolts in
Knight and some of his best bolts in 1972 Knight decided his company Blue
1972 Knight decided his company Blue
1972 Knight decided his company Blue Ribbon sports needed a new name and a
Ribbon sports needed a new name and a
Ribbon sports needed a new name and a new logo Knight like the name dimension
new logo Knight like the name dimension
new logo Knight like the name dimension six but a staff disagreed one employee
six but a staff disagreed one employee
six but a staff disagreed one employee suggested Nike after the Greek goddess
suggested Nike after the Greek goddess
suggested Nike after the Greek goddess of victory Knight then paid $35 to
of victory Knight then paid $35 to
of victory Knight then paid $35 to Carolyn Davidson a University of Oregon
Carolyn Davidson a University of Oregon
Carolyn Davidson a University of Oregon student to design the now-famous swoosh
student to design the now-famous swoosh
student to design the now-famous swoosh logo at the time Knight said I don’t
logo at the time Knight said I don’t
logo at the time Knight said I don’t love it but it’ll grow on me he was
love it but it’ll grow on me he was
love it but it’ll grow on me he was under a deadline to pick a logo so he
under a deadline to pick a logo so he
under a deadline to pick a logo so he went with it and a new company was born
went with it and a new company was born
went with it and a new company was born you
thank you for joining me for another
thank you for joining me for another edition of all in the masters if you
edition of all in the masters if you
edition of all in the masters if you enjoyed the video please give it a
enjoyed the video please give it a
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thumbs up below I also love to hear your
thumbs up below I also love to hear your thoughts and feedback if you want to
thoughts and feedback if you want to
thoughts and feedback if you want to leave a comment and stay tuned for the
leave a comment and stay tuned for the
leave a comment and stay tuned for the next episode
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