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YouTube Tutorial – How to be an expert on YouTube


if you want to have success on YouTube

if you want to have success on YouTube making videos and have people really

making videos and have people really

making videos and have people really relate to them and showcase yourself as

relate to them and showcase yourself as

relate to them and showcase yourself as an expert then you have to believe

an expert then you have to believe

an expert then you have to believe passionately in what you’re talking

passionately in what you’re talking

passionately in what you’re talking about and share things that are

about and share things that are

about and share things that are important to you hi I’m Evan Carmichael

important to you hi I’m Evan Carmichael

important to you hi I’m Evan Carmichael and I believe that hungry entrepreneurs

and I believe that hungry entrepreneurs

and I believe that hungry entrepreneurs deserve help so today i’m answering a

deserve help so today i’m answering a

deserve help so today i’m answering a question from one of my readers nick who

question from one of my readers nick who

question from one of my readers nick who wrote in to say he was asked about my

wrote in to say he was asked about my

wrote in to say he was asked about my videos hi of them I’m in the process of

videos hi of them I’m in the process of

videos hi of them I’m in the process of improving my video communications and I

improving my video communications and I

improving my video communications and I think yours are really good what’s the

think yours are really good what’s the

think yours are really good what’s the secret other than your incredible talent

secret other than your incredible talent

secret other than your incredible talent Thank You Nick and wrote in with

Thank You Nick and wrote in with

Thank You Nick and wrote in with specific questions that I’m going to get

specific questions that I’m going to get

specific questions that I’m going to get into so first one is how did you get so

into so first one is how did you get so

into so first one is how did you get so good was a natural talent lots of

good was a natural talent lots of

good was a natural talent lots of practice did you get coach did you do

practice did you get coach did you do

practice did you get coach did you do training I don’t think I’m particularly

training I don’t think I’m particularly

training I don’t think I’m particularly good at it I’ve done some speaking

good at it I’ve done some speaking

good at it I’ve done some speaking before so that may have helped a little

before so that may have helped a little

before so that may have helped a little bit but i don’t think i have natural

bit but i don’t think i have natural

bit but i don’t think i have natural talent for it it did take a lot of

talent for it it did take a lot of

talent for it it did take a lot of practice if you go back and look at my

practice if you go back and look at my

practice if you go back and look at my earlier videos they were really bad some

earlier videos they were really bad some

earlier videos they were really bad some of them i’m so embarrassed about that i

of them i’m so embarrassed about that i

of them i’m so embarrassed about that i want to take down but people keep

want to take down but people keep

want to take down but people keep watching them and leaving comments on

watching them and leaving comments on

watching them and leaving comments on them that are positive so i keep them up

them that are positive so i keep them up

them that are positive so i keep them up but i really want to take them down

but i really want to take them down

but i really want to take them down anyway so it has taken a lot of practice

anyway so it has taken a lot of practice

anyway so it has taken a lot of practice i have a couple hundred videos now up on

i have a couple hundred videos now up on

i have a couple hundred videos now up on youtube and i think the biggest thing

youtube and i think the biggest thing

youtube and i think the biggest thing with practice is just getting used to

with practice is just getting used to

with practice is just getting used to talking to the camera I found when I was

talking to the camera I found when I was

talking to the camera I found when I was getting started I was a little nervous

getting started I was a little nervous

getting started I was a little nervous when i pressed record I was fine before

when i pressed record I was fine before

when i pressed record I was fine before it sounded great but then you stand in

it sounded great but then you stand in

it sounded great but then you stand in front of the camera you look right into

front of the camera you look right into

front of the camera you look right into it and you press record and I don’t know

it and you press record and I don’t know

it and you press record and I don’t know I got shaky my heart was beating so it

I got shaky my heart was beating so it

I got shaky my heart was beating so it sweating a little bit so as you do more

sweating a little bit so as you do more

sweating a little bit so as you do more of those it gets easier I also found

of those it gets easier I also found

of those it gets easier I also found that when people were around me watching

that when people were around me watching

that when people were around me watching or even just working on their own thing

or even just working on their own thing

or even just working on their own thing I got more nervous and I didn’t create a

I got more nervous and I didn’t create a

I got more nervous and I didn’t create a good quality video so as you do more you

good quality video so as you do more you

good quality video so as you do more you do get more comfortable front of the

do get more comfortable front of the

do get more comfortable front of the camera so I think that’s helped I also

camera so I think that’s helped I also

camera so I think that’s helped I also did trying to model success something

did trying to model success something

did trying to model success something obviously I believe in modeling success

obviously I believe in modeling success

obviously I believe in modeling success just like you’re doing where you’re

just like you’re doing where you’re

just like you’re doing where you’re watching my videos and saying hey I like

watching my videos and saying hey I like

watching my videos and saying hey I like what everyone’s doing I’m going to try

what everyone’s doing I’m going to try

what everyone’s doing I’m going to try to model that I did the same thing when

to model that I did the same thing when

to model that I did the same thing when I was starting and looked at other

I was starting and looked at other

I was starting and looked at other channels that I liked and tried to model

channels that I liked and tried to model

channels that I liked and tried to model what they were doing and still do now I

what they were doing and still do now I

what they were doing and still do now I still try to see you know what pieces I

still try to see you know what pieces I

still try to see you know what pieces I could pull from what other people are

could pull from what other people are

could pull from what other people are doing and apply it to my own videos as

doing and apply it to my own videos as

doing and apply it to my own videos as well and then third I work with an agent

well and then third I work with an agent

well and then third I work with an agent in New York and they have given me some

in New York and they have given me some

in New York and they have given me some feedback and tips on my videos and I try

feedback and tips on my videos and I try

feedback and tips on my videos and I try to apply those

to apply those

to apply those as well but the most important thing

as well but the most important thing

as well but the most important thing from all of that is really you have to

from all of that is really you have to

from all of that is really you have to strongly believe in the message of each

strongly believe in the message of each

strongly believe in the message of each video it’s so important and I think in

video it’s so important and I think in

video it’s so important and I think in my earlier videos I was passionate about

my earlier videos I was passionate about

my earlier videos I was passionate about them but I didn’t raise the stakes

them but I didn’t raise the stakes

them but I didn’t raise the stakes enough I didn’t make it important enough

enough I didn’t make it important enough

enough I didn’t make it important enough and what I try to think about now is

and what I try to think about now is

and what I try to think about now is when somebody asked me a question that

when somebody asked me a question that

when somebody asked me a question that my answer can help make the difference

my answer can help make the difference

my answer can help make the difference between them giving up or keep on going

between them giving up or keep on going

between them giving up or keep on going I have to convince them to follow the

I have to convince them to follow the

I have to convince them to follow the advice I have to make it important for

advice I have to make it important for

advice I have to make it important for them and so you should try to apply that

them and so you should try to apply that

them and so you should try to apply that to your videos as well you have great

to your videos as well you have great

to your videos as well you have great advice but if you deliver it in a blend

advice but if you deliver it in a blend

advice but if you deliver it in a blend or boring way or it sounds like you’re

or boring way or it sounds like you’re

or boring way or it sounds like you’re reading something it’s not going to hit

reading something it’s not going to hit

reading something it’s not going to hit them you know you could say the same

them you know you could say the same

them you know you could say the same thing with a lot of excitement and

thing with a lot of excitement and

thing with a lot of excitement and importance and urgency or really boring

importance and urgency or really boring

importance and urgency or really boring and I’m trying to memorize my script and

and I’m trying to memorize my script and

and I’m trying to memorize my script and it doesn’t come out very cleanly and

it doesn’t come out very cleanly and

it doesn’t come out very cleanly and that’ll make all the difference so I try

that’ll make all the difference so I try

that’ll make all the difference so I try to make an important I try to think of

to make an important I try to think of

to make an important I try to think of that person and having an impact on them

that person and having an impact on them

that person and having an impact on them and that one video I have that one

and that one video I have that one

and that one video I have that one chance every time I do a video to be

chance every time I do a video to be

chance every time I do a video to be able to have an impact on that one

able to have an impact on that one

able to have an impact on that one person’s life and if they don’t change

person’s life and if they don’t change

person’s life and if they don’t change part of that is on me that’s my

part of that is on me that’s my

part of that is on me that’s my responsibility because I didn’t do

responsibility because I didn’t do

responsibility because I didn’t do enough to really convince them through

enough to really convince them through

enough to really convince them through the video that this is the correct path

the video that this is the correct path

the video that this is the correct path that they should take so that’s helped a

that they should take so that’s helped a

that they should take so that’s helped a lot second question when you talk to the

lot second question when you talk to the

lot second question when you talk to the camera do you have a script behind the

camera do you have a script behind the

camera do you have a script behind the camera I never use a script I find that

camera I never use a script I find that

camera I never use a script I find that if you’re trying to memorize something

if you’re trying to memorize something

if you’re trying to memorize something or if you’re trying to read something

or if you’re trying to read something

or if you’re trying to read something people can tell great you see people

people can tell great you see people

people can tell great you see people looking off to the side like this or

looking off to the side like this or

looking off to the side like this or trying to read in and and see what the

trying to read in and and see what the

trying to read in and and see what the words are so they say it exactly right

words are so they say it exactly right

words are so they say it exactly right the problem is is always boring you

the problem is is always boring you

the problem is is always boring you never say things with the right amount

never say things with the right amount

never say things with the right amount of passion if you’re reading it off a

of passion if you’re reading it off a

of passion if you’re reading it off a script and it’s way more important to

script and it’s way more important to

script and it’s way more important to get your point across it’s way more

get your point across it’s way more

get your point across it’s way more important to have the feeling and energy

important to have the feeling and energy

important to have the feeling and energy and passion to convince somebody that

and passion to convince somebody that

and passion to convince somebody that what you’re saying is really the path

what you’re saying is really the path

what you’re saying is really the path they should take

they should take

they should take that comes not from reading a script

that comes not from reading a script

that comes not from reading a script it’s not so much what you say it’s how

it’s not so much what you say it’s how

it’s not so much what you say it’s how you say it so don’t worry about getting

you say it so don’t worry about getting

you say it so don’t worry about getting every single word right because it’s

every single word right because it’s

every single word right because it’s going to stress you out neither dad the

going to stress you out neither dad the

going to stress you out neither dad the beginning to you know I didn’t read from

beginning to you know I didn’t read from

beginning to you know I didn’t read from a script but i memorize things and I

a script but i memorize things and I

a script but i memorize things and I tried to get everything out exactly and

tried to get everything out exactly and

tried to get everything out exactly and we do lots of cuts and takes and it

we do lots of cuts and takes and it

we do lots of cuts and takes and it never looked good so now when a message

never looked good so now when a message

never looked good so now when a message comes in i’ll look at it on my phone

comes in i’ll look at it on my phone

comes in i’ll look at it on my phone really quickly i might come up with a

really quickly i might come up with a

really quickly i might come up with a couple points in my head and then i’ll

couple points in my head and then i’ll

couple points in my head and then i’ll just get in front of the camera and talk

just get in front of the camera and talk

just get in front of the camera and talk and again try to think about talking to

and again try to think about talking to

and again try to think about talking to that person and having an impact with

that person and having an impact with

that person and having an impact with each video that I make and if I make

each video that I make and if I make

each video that I make and if I make mistakes along the way I’ve already made

mistakes along the way I’ve already made

mistakes along the way I’ve already made a few in this video I just keep rolling

a few in this video I just keep rolling

a few in this video I just keep rolling you keep going with it because that’s

you keep going with it because that’s

you keep going with it because that’s part of the process of making videos and

part of the process of making videos and

part of the process of making videos and I think it makes people think you’re

I think it makes people think you’re

I think it makes people think you’re more human and are more willing to

more human and are more willing to

more human and are more willing to listen to the things that you’re saying

listen to the things that you’re saying

listen to the things that you’re saying what equipment do you use number three

what equipment do you use number three

what equipment do you use number three questions so I don’t believe in spending

questions so I don’t believe in spending

questions so I don’t believe in spending money till I’m making money and so I

money till I’m making money and so I

money till I’m making money and so I didn’t want to go out and spend tons of

didn’t want to go out and spend tons of

didn’t want to go out and spend tons of money on the all the equipment because I

money on the all the equipment because I

money on the all the equipment because I didn’t know if it would make money but

didn’t know if it would make money but

didn’t know if it would make money but also I didn’t know if I would stick with

also I didn’t know if I would stick with

also I didn’t know if I would stick with it you know a lot of entrepreneurs get

it you know a lot of entrepreneurs get

it you know a lot of entrepreneurs get excited about new projects go buy all

excited about new projects go buy all

excited about new projects go buy all the equipment by tons of inventory for

the equipment by tons of inventory for

the equipment by tons of inventory for their new idea and then a couple months

their new idea and then a couple months

their new idea and then a couple months later I get bored of it and move on to

later I get bored of it and move on to

later I get bored of it and move on to something else and meanwhile you spent

something else and meanwhile you spent

something else and meanwhile you spent all this money on this equipment that

all this money on this equipment that

all this money on this equipment that you’re not using so I started off really

you’re not using so I started off really

you’re not using so I started off really simple really dead easy it was with my

simple really dead easy it was with my

simple really dead easy it was with my own flip camera and if you watch some of

own flip camera and if you watch some of

own flip camera and if you watch some of the earlier videos might see if shaking

the earlier videos might see if shaking

the earlier videos might see if shaking a little bit very embarrassing but again

a little bit very embarrassing but again

a little bit very embarrassing but again people like them the production quality

people like them the production quality

people like them the production quality is really poor the lighting sucks the

is really poor the lighting sucks the

is really poor the lighting sucks the audio is really bad and then slowly as i

audio is really bad and then slowly as i

audio is really bad and then slowly as i learned the techniques behind video

learned the techniques behind video

learned the techniques behind video production as well as making a little

production as well as making a little

production as well as making a little bit of money I poured it back into the

bit of money I poured it back into the

bit of money I poured it back into the videos so now i use a sony handycam i

videos so now i use a sony handycam i

videos so now i use a sony handycam i bought it from costco i bought all my

bought it from costco i bought all my

bought it from costco i bought all my stuff from costco because they have a 90

stuff from costco because they have a 90

stuff from costco because they have a 90 day return policy compared to other

day return policy compared to other

day return policy compared to other stores that were seven or 14 so it gives

stores that were seven or 14 so it gives

stores that were seven or 14 so it gives you the chance to really test out the

you the chance to really test out the

you the chance to really test out the products make sure you like it before

products make sure you like it before

products make sure you like it before you really commit to it sony handycam

you really commit to it sony handycam

you really commit to it sony handycam the reason why I got it is because it

the reason why I got it is because it

the reason why I got it is because it has an external mic jack so people were

has an external mic jack so people were

has an external mic jack so people were complaining earlier about my videos that

complaining earlier about my videos that

complaining earlier about my videos that they couldn’t hear me properly the audio

they couldn’t hear me properly the audio

they couldn’t hear me properly the audio quality wasn’t great

quality wasn’t great

quality wasn’t great so needed a camera with an external

so needed a camera with an external

so needed a camera with an external microphone and then i went to the sony

microphone and then i went to the sony

microphone and then i went to the sony store and bought this microphone eighty

store and bought this microphone eighty

store and bought this microphone eighty or ninety dollars that you just clip in

or ninety dollars that you just clip in

or ninety dollars that you just clip in and it works in there and then the other

and it works in there and then the other

and it works in there and then the other thing i use is a tripod just picked it

thing i use is a tripod just picked it

thing i use is a tripod just picked it up from my local camera store and that’s

up from my local camera store and that’s

up from my local camera store and that’s all i use i don’t really use much

all i use i don’t really use much

all i use i don’t really use much lighting now i’m doing this video in my

lighting now i’m doing this video in my

lighting now i’m doing this video in my office there’s a window in front of me

office there’s a window in front of me

office there’s a window in front of me so I get the light hitting my face and

so I get the light hitting my face and

so I get the light hitting my face and that’s it i use my phone to kind of give

that’s it i use my phone to kind of give

that’s it i use my phone to kind of give me the clues as to what to talk about

me the clues as to what to talk about

me the clues as to what to talk about next and that’s equipment that I use so

next and that’s equipment that I use so

next and that’s equipment that I use so it’s still pretty low budget but enough

it’s still pretty low budget but enough

it’s still pretty low budget but enough to get everything going i didn’t want

to get everything going i didn’t want

to get everything going i didn’t want super high production quality as well

super high production quality as well

super high production quality as well because I don’t know sometimes that that

because I don’t know sometimes that that

because I don’t know sometimes that that makes it look not very authentic so

makes it look not very authentic so

makes it look not very authentic so that’s what i’m using right now and last

that’s what i’m using right now and last

that’s what i’m using right now and last do you edit the videos so again i don’t

do you edit the videos so again i don’t

do you edit the videos so again i don’t like spending money till i’m making

like spending money till i’m making

like spending money till i’m making money so at the beginning I learned

money so at the beginning I learned

money so at the beginning I learned everything myself I started with windows

everything myself I started with windows

everything myself I started with windows movie maker that comes default with

movie maker that comes default with

movie maker that comes default with every you know windows computer that you

every you know windows computer that you

every you know windows computer that you buy and then I moved up the Camtasia and

buy and then I moved up the Camtasia and

buy and then I moved up the Camtasia and learn how to do the video editing and it

learn how to do the video editing and it

learn how to do the video editing and it was really poor you know I wasn’t great

was really poor you know I wasn’t great

was really poor you know I wasn’t great at it but it was enough to put it up and

at it but it was enough to put it up and

at it but it was enough to put it up and get it up on the website and then again

get it up on the website and then again

get it up on the website and then again as I started making money I quickly

as I started making money I quickly

as I started making money I quickly looked at okay how can i delegate this

looked at okay how can i delegate this

looked at okay how can i delegate this because of a look at what I’m doing with

because of a look at what I’m doing with

because of a look at what I’m doing with the videos the best use of my time is

the videos the best use of my time is

the videos the best use of my time is getting in front of the camera and doing

getting in front of the camera and doing

getting in front of the camera and doing more videos and answering questions and

more videos and answering questions and

more videos and answering questions and helping people it’s not trying to figure

helping people it’s not trying to figure

helping people it’s not trying to figure out how to be a video editor because I’m

out how to be a video editor because I’m

out how to be a video editor because I’m not really good at it and it’s really

not really good at it and it’s really

not really good at it and it’s really not the best use of my time on going so

not the best use of my time on going so

not the best use of my time on going so as soon as I started making money I

as soon as I started making money I

as soon as I started making money I quickly found somebody who could edit

quickly found somebody who could edit

quickly found somebody who could edit and produce and do all the fancy stuff

and produce and do all the fancy stuff

and produce and do all the fancy stuff with my videos again it’s not crazy and

with my videos again it’s not crazy and

with my videos again it’s not crazy and we have the intro you know extra a

we have the intro you know extra a

we have the intro you know extra a couple touch-ups you know we’re moving

couple touch-ups you know we’re moving

couple touch-ups you know we’re moving me at the beginning testing the

me at the beginning testing the

me at the beginning testing the microphone and all that kind of stuff

microphone and all that kind of stuff

microphone and all that kind of stuff you know picking my nose whatever it is

you know picking my nose whatever it is

you know picking my nose whatever it is but yeah I started off doing everything

but yeah I started off doing everything

but yeah I started off doing everything myself and then slowly expanded and

myself and then slowly expanded and

myself and then slowly expanded and brought on people to help me with it so

brought on people to help me with it so

brought on people to help me with it so that’s it hopefully Nick that helped out

that’s it hopefully Nick that helped out

that’s it hopefully Nick that helped out good luck with your videos if you want

good luck with your videos if you want

good luck with your videos if you want to send me your first couple that you do

to send me your first couple that you do

to send me your first couple that you do I’d love to be able to take a look at it

I’d love to be able to take a look at it

I’d love to be able to take a look at it and give you some some advice for those

and give you some some advice for those

and give you some some advice for those are you watching if you liked the video

are you watching if you liked the video

are you watching if you liked the video please give it a thumbs up below I

please give it a thumbs up below I

please give it a thumbs up below I always love seeing those come in

always love seeing those come in

always love seeing those come in and if you have a comment about this

and if you have a comment about this

and if you have a comment about this video or a question for your business I

video or a question for your business I

video or a question for your business I want to try to help answer it for you

want to try to help answer it for you

want to try to help answer it for you please leave it in the comments section

please leave it in the comments section

please leave it in the comments section below it’s really one of the best parts

below it’s really one of the best parts

below it’s really one of the best parts of my day is watching those YouTube

of my day is watching those YouTube

of my day is watching those YouTube comments come in so thank you and I’ll

comments come in so thank you and I’ll

comments come in so thank you and I’ll see you on the next episode

”

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