marketing is about values if you want people to talk about your business and
people to talk about your business and
people to talk about your business and you have to give them a reason to care
you have to give them a reason to care
you have to give them a reason to care if you’re an ordinary company with an
if you’re an ordinary company with an
if you’re an ordinary company with an ordinary message you are going to get
ordinary message you are going to get
ordinary message you are going to get lost in the shuffle people will not pay
lost in the shuffle people will not pay
lost in the shuffle people will not pay attention to you and if you’re wondering
attention to you and if you’re wondering
attention to you and if you’re wondering why you’re not getting more
why you’re not getting more
why you’re not getting more word-of-mouth why people aren’t talking
word-of-mouth why people aren’t talking
word-of-mouth why people aren’t talking about you it’s probably because you
about you it’s probably because you
about you it’s probably because you haven’t given them a reason to talk
haven’t given them a reason to talk
haven’t given them a reason to talk about you if you’re just ordinary you’re
about you if you’re just ordinary you’re
about you if you’re just ordinary you’re not going to get people saying how
not going to get people saying how
not going to get people saying how extraordinary you are so you have to
extraordinary you are so you have to
extraordinary you are so you have to change your message most entrepreneurs
change your message most entrepreneurs
change your message most entrepreneurs start off at the basics they talk about
start off at the basics they talk about
start off at the basics they talk about what they do the next level up is
what they do the next level up is
what they do the next level up is talking about the features the benefits
talking about the features the benefits
talking about the features the benefits that you can offer them and then the
that you can offer them and then the
that you can offer them and then the next level up is thinking about what you
next level up is thinking about what you
next level up is thinking about what you stand for what you believe in what makes
stand for what you believe in what makes
stand for what you believe in what makes you who you are people want to know that
you who you are people want to know that
you who you are people want to know that and that is a message that is spreadable
and that is a message that is spreadable
and that is a message that is spreadable so you cut grass or living most
so you cut grass or living most
so you cut grass or living most entrepreneurs would say hey I cut grass
entrepreneurs would say hey I cut grass
entrepreneurs would say hey I cut grass I can cut your grass for you it’s going
I can cut your grass for you it’s going
I can cut your grass for you it’s going to cost 30 bucks a cut the next I level
to cost 30 bucks a cut the next I level
to cost 30 bucks a cut the next I level up is talking about the benefits that
up is talking about the benefits that
up is talking about the benefits that you can offer them you’re not cutting
you can offer them you’re not cutting
you can offer them you’re not cutting grass that’s not your service you’re
grass that’s not your service you’re
grass that’s not your service you’re saving them time you’re making them look
saving them time you’re making them look
saving them time you’re making them look good you’re making their neighbor’s
good you’re making their neighbor’s
good you’re making their neighbor’s jealous those are the benefits but the
jealous those are the benefits but the
jealous those are the benefits but the next level up is giving them a reason to
next level up is giving them a reason to
next level up is giving them a reason to care about you as a company what do you
care about you as a company what do you
care about you as a company what do you stand for pick one word that defines who
stand for pick one word that defines who
stand for pick one word that defines who you are and what your business is all
you are and what your business is all
you are and what your business is all about say it’s family family is our one
about say it’s family family is our one
about say it’s family family is our one word that’s something that you believe
word that’s something that you believe
word that’s something that you believe in that’s something that to your core
in that’s something that to your core
in that’s something that to your core you believe in bring that to your
you believe in bring that to your
you believe in bring that to your business you treat your customers like
business you treat your customers like
business you treat your customers like family you don’t have to talk about we
family you don’t have to talk about we
family you don’t have to talk about we provide amazing service saying things
provide amazing service saying things
provide amazing service saying things like we treat our customers like family
like we treat our customers like family
like we treat our customers like family that explains it on a much more powerful
that explains it on a much more powerful
that explains it on a much more powerful and emotional level talk about how you
and emotional level talk about how you
and emotional level talk about how you would cut somebody’s grass look after
would cut somebody’s grass look after
would cut somebody’s grass look after their lawn like it was your own or like
their lawn like it was your own or like
their lawn like it was your own or like it was your mother’s line that shows on
it was your mother’s line that shows on
it was your mother’s line that shows on how much care you have into it
how much care you have into it
how much care you have into it it makes them feel something and makes
it makes them feel something and makes
it makes them feel something and makes them emotionally involved and attached
them emotionally involved and attached
them emotionally involved and attached to your business where if you just say I
to your business where if you just say I
to your business where if you just say I cut grass you’re not going to get the
cut grass you’re not going to get the
cut grass you’re not going to get the business so think about what that one
business so think about what that one
business so think about what that one word is for you what defines who you are
word is for you what defines who you are
word is for you what defines who you are as an entrepreneur and what your
as an entrepreneur and what your
as an entrepreneur and what your business is all about make it powerful
business is all about make it powerful
business is all about make it powerful make it meaningful when you see that
make it meaningful when you see that
make it meaningful when you see that wardha should strike up emotions within
wardha should strike up emotions within
wardha should strike up emotions within you and if you can get that feeling then
you and if you can get that feeling then
you and if you can get that feeling then your customers will as well they’ll
your customers will as well they’ll
your customers will as well they’ll catch it like a fever and then they’ll
catch it like a fever and then they’ll
catch it like a fever and then they’ll tell their friends about it they’ll tell
tell their friends about it they’ll tell
tell their friends about it they’ll tell the community about it you’re giving
the community about it you’re giving
the community about it you’re giving them a message that they can spread and
them a message that they can spread and
them a message that they can spread and so they’ll spread it it’s worth taking
so they’ll spread it it’s worth taking
so they’ll spread it it’s worth taking some time tomorrow tonight to figure out
some time tomorrow tonight to figure out
some time tomorrow tonight to figure out what you stand for as a business and
what you stand for as a business and
what you stand for as a business and from there everything else will flow
from there everything else will flow
from there everything else will flow otherwise if you just keep going as is
otherwise if you just keep going as is
otherwise if you just keep going as is you’re going to continually wonder why
you’re going to continually wonder why
you’re going to continually wonder why people don’t get what you do why people
people don’t get what you do why people
people don’t get what you do why people don’t spread the word about you why
don’t spread the word about you why
don’t spread the word about you why you’re not getting more word-of-mouth
you’re not getting more word-of-mouth
you’re not getting more word-of-mouth business why you’re not getting repeat
business why you’re not getting repeat
business why you’re not getting repeat customers it’s not important make your
customers it’s not important make your
customers it’s not important make your message important make it spreadable
message important make it spreadable
message important make it spreadable make it outstanding make it different
make it outstanding make it different
make it outstanding make it different and people will talk about you believe
and people will talk about you believe
and people will talk about you believe those of you watching if you liked the
those of you watching if you liked the
those of you watching if you liked the video please give it a thumbs up below
video please give it a thumbs up below
video please give it a thumbs up below it makes you want to do more for you and
it makes you want to do more for you and
it makes you want to do more for you and I want to hear what you have to think
I want to hear what you have to think
I want to hear what you have to think what did you like about this video
what did you like about this video
what did you like about this video please leave it in the comments below
please leave it in the comments below
please leave it in the comments below and if you have a question for your own
and if you have a question for your own
and if you have a question for your own company I’d love to try to answer it
company I’d love to try to answer it
company I’d love to try to answer it leave a comment and I’ll get back to you
leave a comment and I’ll get back to you
leave a comment and I’ll get back to you with the video reply thanks guys we’ll
with the video reply thanks guys we’ll
with the video reply thanks guys we’ll see you soon
”
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