hi I’m Evan Carmichael welcome to the edition of ask Evan today I’m going to
edition of ask Evan today I’m going to
edition of ask Evan today I’m going to be doing another one of my favorite gigs
be doing another one of my favorite gigs
be doing another one of my favorite gigs where I review a website for somebody
where I review a website for somebody
where I review a website for somebody and give them my feedback so today’s one
and give them my feedback so today’s one
and give them my feedback so today’s one comes from Brian and he’s got a website
comes from Brian and he’s got a website
comes from Brian and he’s got a website called master locators calm and he was
called master locators calm and he was
called master locators calm and he was particularly concerned about conversions
particularly concerned about conversions
particularly concerned about conversions and the sites call to action so let’s go
and the sites call to action so let’s go
and the sites call to action so let’s go check out the site and see what we can
check out the site and see what we can
check out the site and see what we can do when we’re looking at conversions
do when we’re looking at conversions
do when we’re looking at conversions really want to think about do I
really want to think about do I
really want to think about do I understand what you do do I understand
understand what you do do I understand
understand what you do do I understand how it can help me and do I understand
how it can help me and do I understand
how it can help me and do I understand what the next step isn’t is that very
what the next step isn’t is that very
what the next step isn’t is that very clear so let’s look at this website so
clear so let’s look at this website so
clear so let’s look at this website so look at companies called master locators
look at companies called master locators
look at companies called master locators specializing and GPR and utility
specializing and GPR and utility
specializing and GPR and utility locating so you know I’m not sure what
locating so you know I’m not sure what
locating so you know I’m not sure what that is I don’t know what GPR stands for
that is I don’t know what GPR stands for
that is I don’t know what GPR stands for or utility located but it may be
or utility located but it may be
or utility located but it may be something that people who are in your
something that people who are in your
something that people who are in your industry with know a little bit more
industry with know a little bit more
industry with know a little bit more about so you want to be careful about
about so you want to be careful about
about so you want to be careful about putting short terms a GPR instead of
putting short terms a GPR instead of
putting short terms a GPR instead of what it actually means but you’re also
what it actually means but you’re also
what it actually means but you’re also not really showing the value to your
not really showing the value to your
not really showing the value to your customers so probably want to work a
customers so probably want to work a
customers so probably want to work a little bit on that slogan in looking at
little bit on that slogan in looking at
little bit on that slogan in looking at your you got three buckets and you’ve
your you got three buckets and you’ve
your you got three buckets and you’ve got this thing that switches over here
got this thing that switches over here
got this thing that switches over here so ground-penetrating radar okay so
so ground-penetrating radar okay so
so ground-penetrating radar okay so that’s what I guess GPR is utility
that’s what I guess GPR is utility
that’s what I guess GPR is utility locating vacuum excavation
locating vacuum excavation
locating vacuum excavation ground-penetrating radar can be used
ground-penetrating radar can be used
ground-penetrating radar can be used identifying the ground tanks utilities
identifying the ground tanks utilities
identifying the ground tanks utilities voice and other commodities beneath the
voice and other commodities beneath the
voice and other commodities beneath the surface of the earth so this is such a
surface of the earth so this is such a
surface of the earth so this is such a little bit confusing to me because what
little bit confusing to me because what
little bit confusing to me because what I would assume somebody to come to the
I would assume somebody to come to the
I would assume somebody to come to the site they would know what GPR utility
site they would know what GPR utility
site they would know what GPR utility locating is if you’re going to explain
locating is if you’re going to explain
locating is if you’re going to explain it up here and then you say what it is
it up here and then you say what it is
it up here and then you say what it is down here so instead of just putting the
down here so instead of just putting the
down here so instead of just putting the explanation what i would do is talk
explanation what i would do is talk
explanation what i would do is talk about the benefits that people get so
about the benefits that people get so
about the benefits that people get so why would i use your services when would
why would i use your services when would
why would i use your services when would this be helpful to me or not i’m
this be helpful to me or not i’m
this be helpful to me or not i’m assuming we’re dealing with i guess some
assuming we’re dealing with i guess some
assuming we’re dealing with i guess some kind of commercial industrial types of
kind of commercial industrial types of
kind of commercial industrial types of companies so you’re very features
companies so you’re very features
companies so you’re very features oriented instead of benefits oriented so
oriented instead of benefits oriented so
oriented instead of benefits oriented so why should i use you versus other guys
why should i use you versus other guys
why should i use you versus other guys doing the same thing looking underneath
doing the same thing looking underneath
doing the same thing looking underneath we located on the ground utilities I’ll
we located on the ground utilities I’ll
we located on the ground utilities I’ll call the mass locator should be the
call the mass locator should be the
call the mass locator should be the first critical safety stuff before
first critical safety stuff before
first critical safety stuff before design acceleration construction
design acceleration construction
design acceleration construction projects begin now this is actually
projects begin now this is actually
projects begin now this is actually interesting this explains a little bit
interesting this explains a little bit
interesting this explains a little bit more about what it is that you do but
more about what it is that you do but
more about what it is that you do but it’s buried further down on the page so
it’s buried further down on the page so
it’s buried further down on the page so as an example I I built my own house and
as an example I I built my own house and
as an example I I built my own house and we had to excavate and i’m not sure what
we had to excavate and i’m not sure what
we had to excavate and i’m not sure what we had to do to look on the ground but
we had to do to look on the ground but
we had to do to look on the ground but this makes a little bit more sense to me
this makes a little bit more sense to me
this makes a little bit more sense to me now as to what you do so even somebody
now as to what you do so even somebody
now as to what you do so even somebody like me who built his own house and had
like me who built his own house and had
like me who built his own house and had to use probably somebody like you I
to use probably somebody like you I
to use probably somebody like you I didn’t even think this was a service for
didn’t even think this was a service for
didn’t even think this was a service for me by looking at the top of this page so
me by looking at the top of this page so
me by looking at the top of this page so if I were to lie on this page I’d be off
if I were to lie on this page I’d be off
if I were to lie on this page I’d be off somewhere else because I wouldn’t think
somewhere else because I wouldn’t think
somewhere else because I wouldn’t think it’s for me explaining it better down
it’s for me explaining it better down
it’s for me explaining it better down here is something that you definitely
here is something that you definitely
here is something that you definitely want to do a little bit higher up so
want to do a little bit higher up so
want to do a little bit higher up so this makes a little bit more sense for
this makes a little bit more sense for
this makes a little bit more sense for somebody coming to the site they can
somebody coming to the site they can
somebody coming to the site they can understand what you do and is it for
understand what you do and is it for
understand what you do and is it for them or not okay so that’s going to be
them or not okay so that’s going to be
them or not okay so that’s going to be critical the next thing is going to be
critical the next thing is going to be
critical the next thing is going to be your call to action so this helps me
your call to action so this helps me
your call to action so this helps me explain helps me understand what is it
explain helps me understand what is it
explain helps me understand what is it you do I can get a little bit of a
you do I can get a little bit of a
you do I can get a little bit of a better sense of how it benefits me the
better sense of how it benefits me the
better sense of how it benefits me the next what would be the call I’m assuming
next what would be the call I’m assuming
next what would be the call I’m assuming so call our offices for free
so call our offices for free
so call our offices for free consultation so it’s great that you have
consultation so it’s great that you have
consultation so it’s great that you have this number down here what I would
this number down here what I would
this number down here what I would probably do is put it higher don’t know
probably do is put it higher don’t know
probably do is put it higher don’t know if it’s anywhere else put it everywhere
if it’s anywhere else put it everywhere
if it’s anywhere else put it everywhere put it right here you got all this extra
put it right here you got all this extra
put it right here you got all this extra space here put your phone number for
space here put your phone number for
space here put your phone number for your email address you want to make that
your email address you want to make that
your email address you want to make that super convenient and easy if you’re
super convenient and easy if you’re
super convenient and easy if you’re giving them a free estimate i think you
giving them a free estimate i think you
giving them a free estimate i think you said free consultation or estimate
said free consultation or estimate
said free consultation or estimate perfect put that up here make it really
perfect put that up here make it really
perfect put that up here make it really visible make it easy for them to see how
visible make it easy for them to see how
visible make it easy for them to see how they can get in touch with you as the
they can get in touch with you as the
they can get in touch with you as the next step so if i’m clicking through in
next step so if i’m clicking through in
next step so if i’m clicking through in these programs and I don’t click down to
these programs and I don’t click down to
these programs and I don’t click down to that bottom I want to make sure that i
that bottom I want to make sure that i
that bottom I want to make sure that i can pick up the phone and call you
can pick up the phone and call you
can pick up the phone and call you anytime some guys if they come and line
anytime some guys if they come and line
anytime some guys if they come and line on your site and they see you know clear
on your site and they see you know clear
on your site and they see you know clear benefits statement here you’re talking
benefits statement here you’re talking
benefits statement here you’re talking about underground locations look at
about underground locations look at
about underground locations look at underground utility sorry and you talk
underground utility sorry and you talk
underground utility sorry and you talk about design excavation and construction
about design excavation and construction
about design excavation and construction projects if that’s clearly clearly
projects if that’s clearly clearly
projects if that’s clearly clearly explained up here I may just hit this
explained up here I may just hit this
explained up here I may just hit this website to the phone number and call you
website to the phone number and call you
website to the phone number and call you great for you potentially coming in the
great for you potentially coming in the
great for you potentially coming in the door somebody doesn’t want to kind of
door somebody doesn’t want to kind of
door somebody doesn’t want to kind of waste their time a little bit longer
waste their time a little bit longer
waste their time a little bit longer because they know that they want to get
because they know that they want to get
because they know that they want to get in touch with you so you want to make
in touch with you so you want to make
in touch with you so you want to make that super easy to understand what you
that super easy to understand what you
that super easy to understand what you do and put your phone number and email
do and put your phone number and email
do and put your phone number and email really visible for them to see next
really visible for them to see next
really visible for them to see next thing I would try to have something
thing I would try to have something
thing I would try to have something that’s a little bit more visual so if
that’s a little bit more visual so if
that’s a little bit more visual so if you talk about design excavation
you talk about design excavation
you talk about design excavation construction projects put a picture in
construction projects put a picture in
construction projects put a picture in here about what it is that you do beyond
here about what it is that you do beyond
here about what it is that you do beyond just these buckets is a lot of text on
just these buckets is a lot of text on
just these buckets is a lot of text on this page and not enough of a visual
this page and not enough of a visual
this page and not enough of a visual representation at least for me so show
representation at least for me so show
representation at least for me so show you guys in action or show them show
you guys in action or show them show
you guys in action or show them show different design projects reservation or
different design projects reservation or
different design projects reservation or construction so somebody who is hitting
construction so somebody who is hitting
construction so somebody who is hitting this website we just want to read a lot
this website we just want to read a lot
this website we just want to read a lot of texts can also quickly get a sense of
of texts can also quickly get a sense of
of texts can also quickly get a sense of what it is that you do I like that you
what it is that you do I like that you
what it is that you do I like that you have satisfied clients here this is
have satisfied clients here this is
have satisfied clients here this is great you have some social proof to show
great you have some social proof to show
great you have some social proof to show that people are really excited about
that people are really excited about
that people are really excited about what you do but you don’t show their
what you do but you don’t show their
what you do but you don’t show their testimonios here i’m assuming i click
testimonios here i’m assuming i click
testimonios here i’m assuming i click here i’ll be able to see it you’ve been
here i’ll be able to see it you’ve been
here i’ll be able to see it you’ve been around for 20 years it’s great I would
around for 20 years it’s great I would
around for 20 years it’s great I would have a picture of your client and your
have a picture of your client and your
have a picture of your client and your testimonial right here on the homepage
testimonial right here on the homepage
testimonial right here on the homepage and then make this more testimonials so
and then make this more testimonials so
and then make this more testimonials so that somebody can quickly see right on
that somebody can quickly see right on
that somebody can quickly see right on the homepage that you’ve got people who
the homepage that you’ve got people who
the homepage that you’ve got people who really like what you’re doing so that
really like what you’re doing so that
really like what you’re doing so that again will help improve and improve your
again will help improve and improve your
again will help improve and improve your conversions because you have proof that
conversions because you have proof that
conversions because you have proof that I what you’re doing works so let’s see
I what you’re doing works so let’s see
I what you’re doing works so let’s see what’s next so if I you know I’m on this
what’s next so if I you know I’m on this
what’s next so if I you know I’m on this homepage i think it’s interesting i’m
homepage i think it’s interesting i’m
homepage i think it’s interesting i’m going to click on request see what we
going to click on request see what we
going to click on request see what we got here request underground utility
got here request underground utility
got here request underground utility locating services master located is the
locating services master located is the
locating services master located is the largest underground utility locating
largest underground utility locating
largest underground utility locating firm on the east coast with offices so
firm on the east coast with offices so
firm on the east coast with offices so this is great too so you’ve been around
this is great too so you’ve been around
this is great too so you’ve been around for 20 years you’re the largest
for 20 years you’re the largest
for 20 years you’re the largest underground utility locating firm on the
underground utility locating firm on the
underground utility locating firm on the east coast this should be on the
east coast this should be on the
east coast this should be on the homepage to this explains a lot more but
homepage to this explains a lot more but
homepage to this explains a lot more but what you do then those three buckets
what you do then those three buckets
what you do then those three buckets that just confuse me i put this on the
that just confuse me i put this on the
that just confuse me i put this on the homepage so this is great you have a
homepage so this is great you have a
homepage so this is great you have a contact form most people probably won’t
contact form most people probably won’t
contact form most people probably won’t fill out a contact form but they’d
fill out a contact form but they’d
fill out a contact form but they’d rather call or email in so you want to
rather call or email in so you want to
rather call or email in so you want to make sure that your email is really
make sure that your email is really
make sure that your email is really visible here as well which I don’t
visible here as well which I don’t
visible here as well which I don’t the email address for you anywhere on
the email address for you anywhere on
the email address for you anywhere on here maybe if I could contact us but
here maybe if I could contact us but
here maybe if I could contact us but again you want to make it super easy for
again you want to make it super easy for
again you want to make it super easy for them to contact you so fill that in you
them to contact you so fill that in you
them to contact you so fill that in you know most people probably what goes to
know most people probably what goes to
know most people probably what goes to this forum but they’ll call you or the
this forum but they’ll call you or the
this forum but they’ll call you or the Sun Jian email here is he ever 100
Sun Jian email here is he ever 100
Sun Jian email here is he ever 100 number which is awesome too if someone
number which is awesome too if someone
number which is awesome too if someone doesn’t have to pay long distance then
doesn’t have to pay long distance then
doesn’t have to pay long distance then you know better for them I’m pretty sure
you know better for them I’m pretty sure
you know better for them I’m pretty sure on the homepage you don’t show it let’s
on the homepage you don’t show it let’s
on the homepage you don’t show it let’s see let’s go back yeah so here you have
see let’s go back yeah so here you have
see let’s go back yeah so here you have the local number and then on this page
the local number and then on this page
the local number and then on this page you have the 11 hundred number if you
you have the 11 hundred number if you
you have the 11 hundred number if you have a 1-800 number put that everywhere
have a 1-800 number put that everywhere
have a 1-800 number put that everywhere that’s on your homepage that should be
that’s on your homepage that should be
that’s on your homepage that should be in your top bar here call us 1-800
in your top bar here call us 1-800
in your top bar here call us 1-800 number easier something to pick up the
number easier something to pick up the
number easier something to pick up the phone and give you a call so I
phone and give you a call so I
phone and give you a call so I definitely make sure we’re including
definitely make sure we’re including
definitely make sure we’re including that everywhere next one I learn live
that everywhere next one I learn live
that everywhere next one I learn live and what about your company so let’s
and what about your company so let’s
and what about your company so let’s let’s look at your company in company
let’s look at your company in company
let’s look at your company in company history so we’ve got seven 2003
history so we’ve got seven 2003
history so we’ve got seven 2003 acquisition okay so you bought known as
acquisition okay so you bought known as
acquisition okay so you bought known as a handy associates before what I’d want
a handy associates before what I’d want
a handy associates before what I’d want to do here is probably show a little bit
to do here is probably show a little bit
to do here is probably show a little bit more so you don’t have enough content on
more so you don’t have enough content on
more so you don’t have enough content on here I probably show pictures of the
here I probably show pictures of the
here I probably show pictures of the people if you can again smiling faces
people if you can again smiling faces
people if you can again smiling faces people who have some experience a little
people who have some experience a little
people who have some experience a little bit more about them you know the
bit more about them you know the
bit more about them you know the construction industry very shady a lot
construction industry very shady a lot
construction industry very shady a lot of characters that are hard to deal with
of characters that are hard to deal with
of characters that are hard to deal with so if your professional and you show
so if your professional and you show
so if your professional and you show your pictures and you show all the
your pictures and you show all the
your pictures and you show all the background that you have and I see a
background that you have and I see a
background that you have and I see a smiling guy that I think I can trust by
smiling guy that I think I can trust by
smiling guy that I think I can trust by looking at his picture that will help
looking at his picture that will help
looking at his picture that will help you with your conversions as well so
you with your conversions as well so
you with your conversions as well so more content on here better explain your
more content on here better explain your
more content on here better explain your history and your dedication to you know
history and your dedication to you know
history and your dedication to you know quality service which it sounds like
quality service which it sounds like
quality service which it sounds like you’re all about and then also show the
you’re all about and then also show the
you’re all about and then also show the people behind it you know why they
people behind it you know why they
people behind it you know why they started it what they’re doing now and
started it what they’re doing now and
started it what they’re doing now and you know smiling pictures of them
you know smiling pictures of them
you know smiling pictures of them ideally so definitely improve this page
ideally so definitely improve this page
ideally so definitely improve this page a little bit more let’s go look at the
a little bit more let’s go look at the
a little bit more let’s go look at the testimonials we saw that from the
testimonials we saw that from the
testimonials we saw that from the homepage how else kind of get to it
homepage how else kind of get to it
homepage how else kind of get to it don’t see it so let’s go back to the
don’t see it so let’s go back to the
don’t see it so let’s go back to the home page and look for some testimonials
home page and look for some testimonials
home page and look for some testimonials so again this will help you to
so again this will help you to
so again this will help you to conversions if I see that people are
conversions if I see that people are
conversions if I see that people are happy with you and you’ve been doing it
happy with you and you’ve been doing it
happy with you and you’ve been doing it for a long time so this this is good we
for a long time so this this is good we
for a long time so this this is good we have some testimonials here we’ve got a
have some testimonials here we’ve got a
have some testimonials here we’ve got a external link to the website this is
external link to the website this is
external link to the website this is pretty good so we’ve got three you know
pretty good so we’ve got three you know
pretty good so we’ve got three you know not a lot but okay I would definitely
not a lot but okay I would definitely
not a lot but okay I would definitely put a picture of these people if you can
put a picture of these people if you can
put a picture of these people if you can I don’t know if you can find Carl the oz
I don’t know if you can find Carl the oz
I don’t know if you can find Carl the oz bag page or Ryan Jones or these guys try
bag page or Ryan Jones or these guys try
bag page or Ryan Jones or these guys try to find a picture if you can I’d also
to find a picture if you can I’d also
to find a picture if you can I’d also try to break this up just a lot of text
try to break this up just a lot of text
try to break this up just a lot of text and is bolded on at alexs so italics is
and is bolded on at alexs so italics is
and is bolded on at alexs so italics is ok for quotes what I probably do is is
ok for quotes what I probably do is is
ok for quotes what I probably do is is bold the key points that you want to
bold the key points that you want to
bold the key points that you want to highlight so whatever the biggest
highlight so whatever the biggest
highlight so whatever the biggest challenges you find that people are
challenges you find that people are
challenges you find that people are people have in these projects and why
people have in these projects and why
people have in these projects and why they end up Eileen hiring you so look
they end up Eileen hiring you so look
they end up Eileen hiring you so look this is great they arrived on time
this is great they arrived on time
this is great they arrived on time provide expert interaction with side
provide expert interaction with side
provide expert interaction with side contracts and work hard to stick to the
contracts and work hard to stick to the
contracts and work hard to stick to the time for a non-budget this is huge you
time for a non-budget this is huge you
time for a non-budget this is huge you know a lot of the guys in the
know a lot of the guys in the
know a lot of the guys in the construction industry are not on time
construction industry are not on time
construction industry are not on time they don’t stick to the time frame they
they don’t stick to the time frame they
they don’t stick to the time frame they don’t stick to the budget so I probably
don’t stick to the budget so I probably
don’t stick to the budget so I probably unbolt all of this and bolt this because
unbolt all of this and bolt this because
unbolt all of this and bolt this because this is the most important sentence in
this is the most important sentence in
this is the most important sentence in this whole paragraph and is buried in
this whole paragraph and is buried in
this whole paragraph and is buried in the middle and somebody probably won’t
the middle and somebody probably won’t
the middle and somebody probably won’t read it so you know this part is as
read it so you know this part is as
read it so you know this part is as important you’ve worked at them with
important you’ve worked at them with
important you’ve worked at them with nucleation clinical system areas unbolt
nucleation clinical system areas unbolt
nucleation clinical system areas unbolt all of that both the key points and then
all of that both the key points and then
all of that both the key points and then repeat that again for all of these take
repeat that again for all of these take
repeat that again for all of these take the one sentence that means the most
the one sentence that means the most
the one sentence that means the most bolt that humbled everything else and
bolt that humbled everything else and
bolt that humbled everything else and again if you can put a picture of the
again if you can put a picture of the
again if you can put a picture of the person that time but you’re dealing with
person that time but you’re dealing with
person that time but you’re dealing with let’s see what else we’ve got up here so
let’s see what else we’ve got up here so
let’s see what else we’ve got up here so you’ve got a blog let’s check out the
you’ve got a blog let’s check out the
you’ve got a blog let’s check out the blog
what is a utility tolerance zone how to
what is a utility tolerance zone how to avoid Philadelphia stonework charges so
avoid Philadelphia stonework charges so
avoid Philadelphia stonework charges so let’s look at one of these blogs here
let’s look at one of these blogs here
let’s look at one of these blogs here blogs are often a great way to the dr
blogs are often a great way to the dr
blogs are often a great way to the dr search engine traffic i keep the website
search engine traffic i keep the website
search engine traffic i keep the website fresh and updated so what is utility
fresh and updated so what is utility
fresh and updated so what is utility tolerant zones you’ve got a super short
tolerant zones you’ve got a super short
tolerant zones you’ve got a super short article here so if you’re going to write
article here so if you’re going to write
article here so if you’re going to write blog content I definitely mind having at
blog content I definitely mind having at
blog content I definitely mind having at least 500 words for it to get picked up
least 500 words for it to get picked up
least 500 words for it to get picked up in the search engine you you will have a
in the search engine you you will have a
in the search engine you you will have a hard time getting the page like this
hard time getting the page like this
hard time getting the page like this right unless it’s super super
right unless it’s super super
right unless it’s super super non-competitive the other thing you want
non-competitive the other thing you want
non-competitive the other thing you want to think about is is blogging really the
to think about is is blogging really the
to think about is is blogging really the best strategy for you you know like if
best strategy for you you know like if
best strategy for you you know like if I’m hiring a company to see if I have
I’m hiring a company to see if I have
I’m hiring a company to see if I have any utilities on the ground do I really
any utilities on the ground do I really
any utilities on the ground do I really want to read their blog you know I know
want to read their blog you know I know
want to read their blog you know I know when I was building my house when we’re
when I was building my house when we’re
when I was building my house when we’re in that excavation phase you care a lot
in that excavation phase you care a lot
in that excavation phase you care a lot about it but afterwards you don’t care
about it but afterwards you don’t care
about it but afterwards you don’t care at all about it right your focus on the
at all about it right your focus on the
at all about it right your focus on the next part of your project so i probably
next part of your project so i probably
next part of your project so i probably wouldn’t subscribe to your blog you know
wouldn’t subscribe to your blog you know
wouldn’t subscribe to your blog you know it’s not something that would be
it’s not something that would be
it’s not something that would be something that i want to care about
something that i want to care about
something that i want to care about afterwards right i don’t really care too
afterwards right i don’t really care too
afterwards right i don’t really care too much about what a utility tolerance zone
much about what a utility tolerance zone
much about what a utility tolerance zone is as long as you can help me solve my
is as long as you can help me solve my
is as long as you can help me solve my problem at the time now some of your
problem at the time now some of your
problem at the time now some of your other customers may be different they
other customers may be different they
other customers may be different they may really care what we have to say but
may really care what we have to say but
may really care what we have to say but my sense is people would not care too
my sense is people would not care too
my sense is people would not care too much about your blog and especially if
much about your blog and especially if
much about your blog and especially if you’re writing such short content you’re
you’re writing such short content you’re
you’re writing such short content you’re going to have a hard time getting this
going to have a hard time getting this
going to have a hard time getting this ranked so what I would do instead of
ranked so what I would do instead of
ranked so what I would do instead of trying to create blog post is create
trying to create blog post is create
trying to create blog post is create landing pages so I try to think about
landing pages so I try to think about
landing pages so I try to think about the different keywords that people would
the different keywords that people would
the different keywords that people would search for and keywords that would help
search for and keywords that would help
search for and keywords that would help drive traffic to your website no I’m
drive traffic to your website no I’m
drive traffic to your website no I’m looking here you have master locators as
looking here you have master locators as
looking here you have master locators as well in your your title tag which you
well in your your title tag which you
well in your your title tag which you want to you know take that out because
want to you know take that out because
want to you know take that out because you’re probably going to rank for master
you’re probably going to rank for master
you’re probably going to rank for master locators and try to put in the key words
locators and try to put in the key words
locators and try to put in the key words that make the most sense for driving
that make the most sense for driving
that make the most sense for driving targeted traffic so instead of again
targeted traffic so instead of again
targeted traffic so instead of again instead of this blog and create targeted
instead of this blog and create targeted
instead of this blog and create targeted landing pages each around different
landing pages each around different
landing pages each around different keywords that you’re trying to rank for
keywords that you’re trying to rank for
keywords that you’re trying to rank for put in some great content you know at
put in some great content you know at
put in some great content you know at least 500 words of content try to get
least 500 words of content try to get
least 500 words of content try to get those pages rank and if you find that
those pages rank and if you find that
those pages rank and if you find that you’re having a hard time getting those
you’re having a hard time getting those
you’re having a hard time getting those individual pages ranked then
individual pages ranked then
individual pages ranked then what i would do is try to do some guest
what i would do is try to do some guest
what i would do is try to do some guest blogging so find somebody who has a
blogging so find somebody who has a
blogging so find somebody who has a related blog that covers this industry
related blog that covers this industry
related blog that covers this industry in general offer the right of post for
in general offer the right of post for
in general offer the right of post for them and then link back to your landing
them and then link back to your landing
them and then link back to your landing pages to try to drive some traffic for
pages to try to drive some traffic for
pages to try to drive some traffic for so it looks like you may already have
so it looks like you may already have
so it looks like you may already have some here these might be some individual
some here these might be some individual
some here these might be some individual landing pages I can quick look to
landing pages I can quick look to
landing pages I can quick look to concrete scanning and imaging so
concrete scanning and imaging so
concrete scanning and imaging so somebody is doing a search for concrete
somebody is doing a search for concrete
somebody is doing a search for concrete scanning and imaging then hopefully your
scanning and imaging then hopefully your
scanning and imaging then hopefully your page is showing up so this is a good
page is showing up so this is a good
page is showing up so this is a good start again not enough contact here is
start again not enough contact here is
start again not enough contact here is our content you want at least 500 words
our content you want at least 500 words
our content you want at least 500 words you know I don’t know if this is geared
you know I don’t know if this is geared
you know I don’t know if this is geared enough towards your client and the
enough towards your client and the
enough towards your client and the benefits that they’re going to get so
benefits that they’re going to get so
benefits that they’re going to get so maybe just examine the content a little
maybe just examine the content a little
maybe just examine the content a little bit more to make it more better than
bit more to make it more better than
bit more to make it more better than torrented it’s a little more content
torrented it’s a little more content
torrented it’s a little more content here it’s great that you have the call
here it’s great that you have the call
here it’s great that you have the call to action again I make this the 1-800
to action again I make this the 1-800
to action again I make this the 1-800 number instead of the local number and
number instead of the local number and
number instead of the local number and if you find that this page still doesn’t
if you find that this page still doesn’t
if you find that this page still doesn’t ranking after you add more content then
ranking after you add more content then
ranking after you add more content then you could do a guest blog post on a
you could do a guest blog post on a
you could do a guest blog post on a different blog and drive traffic back to
different blog and drive traffic back to
different blog and drive traffic back to this page here with the link so that
this page here with the link so that
this page here with the link so that will help boost your SEO rankings so
will help boost your SEO rankings so
will help boost your SEO rankings so hopefully that helps the quick breakdown
hopefully that helps the quick breakdown
hopefully that helps the quick breakdown of this website I think it over all
of this website I think it over all
of this website I think it over all looks very professional you know I’ve
looks very professional you know I’ve
looks very professional you know I’ve done a good job with the design again in
done a good job with the design again in
done a good job with the design again in this industry at least in the
this industry at least in the
this industry at least in the construction industry that I’ve dealt
construction industry that I’ve dealt
construction industry that I’ve dealt with and built in my house it’s not very
with and built in my house it’s not very
with and built in my house it’s not very professional the websites are really bad
professional the websites are really bad
professional the websites are really bad so you’re already ahead of the game here
so you’re already ahead of the game here
so you’re already ahead of the game here but you can get even further ahead by
but you can get even further ahead by
but you can get even further ahead by improving the benefits tape and
improving the benefits tape and
improving the benefits tape and especially on this homepage making sure
especially on this homepage making sure
especially on this homepage making sure you lock up this slogan a little bit
you lock up this slogan a little bit
you lock up this slogan a little bit better totally change all this to talk
better totally change all this to talk
better totally change all this to talk more about the benefits and clearly
more about the benefits and clearly
more about the benefits and clearly explain what it is that you do and then
explain what it is that you do and then
explain what it is that you do and then also have your 1 800 number and your
also have your 1 800 number and your
also have your 1 800 number and your contact email very quick and easily
contact email very quick and easily
contact email very quick and easily accessible for people and that should
accessible for people and that should
accessible for people and that should hopefully help with your conversions so
hopefully help with your conversions so
hopefully help with your conversions so thanks for the post there Brian for
thanks for the post there Brian for
thanks for the post there Brian for those of you watching if you liked the
those of you watching if you liked the
those of you watching if you liked the video please give a thumbs up below
video please give a thumbs up below
video please give a thumbs up below makes want to do more these videos for
makes want to do more these videos for
makes want to do more these videos for you and if you have any comments about
you and if you have any comments about
you and if you have any comments about master locators calm or if you have a
master locators calm or if you have a
master locators calm or if you have a question about your own website or
question about your own website or
question about your own website or business I’d love to hear from you if
business I’d love to hear from you if
business I’d love to hear from you if you want to leave it in the comments
you want to leave it in the comments
you want to leave it in the comments below I always read those
below I always read those
below I always read those they make my day when I see them come in
they make my day when I see them come in
they make my day when I see them come in so thank you and we’ll see you on the
so thank you and we’ll see you on the
so thank you and we’ll see you on the next episode
”
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