hi I’m Evan Carmichael welcome to the edition of ask Evan today mention a
edition of ask Evan today mention a
edition of ask Evan today mention a question from one of my readers Michael
question from one of my readers Michael
question from one of my readers Michael who knew my sister n and brother-in-law
who knew my sister n and brother-in-law
who knew my sister n and brother-in-law and has a website called burn the couch
and has a website called burn the couch
and has a website called burn the couch and one of my advice on what to do about
and one of my advice on what to do about
and one of my advice on what to do about it so let’s load up the website here and
it so let’s load up the website here and
it so let’s load up the website here and see what kind of advice we can give for
see what kind of advice we can give for
see what kind of advice we can give for or Michael so we got it here is the
or Michael so we got it here is the
or Michael so we got it here is the website okay so great Bruce competitions
website okay so great Bruce competitions
website okay so great Bruce competitions club our competitors club engaging
club our competitors club engaging
club our competitors club engaging community through competitions so he
community through competitions so he
community through competitions so he specifically wrote insane I don’t know
specifically wrote insane I don’t know
specifically wrote insane I don’t know if I have a proper call to action or if
if I have a proper call to action or if
if I have a proper call to action or if I don’t have a clearly defined why so
I don’t have a clearly defined why so
I don’t have a clearly defined why so look in this website engaging the
look in this website engaging the
look in this website engaging the community through competition so I by
community through competition so I by
community through competition so I by looking this my thought is you’re trying
looking this my thought is you’re trying
looking this my thought is you’re trying to get people together have some fun
to get people together have some fun
to get people together have some fun have some competition I would think
have some competition I would think
have some competition I would think about what is the Y so you talked about
about what is the Y so you talked about
about what is the Y so you talked about the Y engaging the community it explains
the Y engaging the community it explains
the Y engaging the community it explains what you do but there’s no heart behind
what you do but there’s no heart behind
what you do but there’s no heart behind it right it may be something like get to
it right it may be something like get to
it right it may be something like get to know your neighbors alright that may be
know your neighbors alright that may be
know your neighbors alright that may be a better way to explain what it is that
a better way to explain what it is that
a better way to explain what it is that you do so get to know your neighbors
you do so get to know your neighbors
you do so get to know your neighbors through competition it just is more
through competition it just is more
through competition it just is more friendly and inviting than engaging the
friendly and inviting than engaging the
friendly and inviting than engaging the community sounds like a corporate slogan
community sounds like a corporate slogan
community sounds like a corporate slogan that a big company would have and
that a big company would have and
that a big company would have and doesn’t have any heart to it so you
doesn’t have any heart to it so you
doesn’t have any heart to it so you might want to switch that up a little
might want to switch that up a little
might want to switch that up a little bit and looking at this you know value
bit and looking at this you know value
bit and looking at this you know value proposition here what is a competitor’s
proposition here what is a competitor’s
proposition here what is a competitor’s club and we summed up in one simple
club and we summed up in one simple
club and we summed up in one simple phrase reality shows portray reality we
phrase reality shows portray reality we
phrase reality shows portray reality we created that I think could definitely
created that I think could definitely
created that I think could definitely use some work have you ever watched
use some work have you ever watched
use some work have you ever watched rarely shown today and set yourself a
rarely shown today and set yourself a
rarely shown today and set yourself a wish I could do that or sit on the panel
wish I could do that or sit on the panel
wish I could do that or sit on the panel judges I’m not sure this is your this is
judges I’m not sure this is your this is
judges I’m not sure this is your this is the value proposition I don’t think too
the value proposition I don’t think too
the value proposition I don’t think too many people look at a reality show and
many people look at a reality show and
many people look at a reality show and say I could do that I think the the
say I could do that I think the the
say I could do that I think the the benefit of doing joining up with your
benefit of doing joining up with your
benefit of doing joining up with your community here is to get to know your
community here is to get to know your
community here is to get to know your neighbors to do something active which
neighbors to do something active which
neighbors to do something active which ties into your website burn the couch
ties into your website burn the couch
ties into your website burn the couch right why we called burn the couch
right why we called burn the couch
right why we called burn the couch because you’re gonna get off your feet
because you’re gonna get off your feet
because you’re gonna get off your feet and go
and go
and go go do something hopefully that’s why the
go do something hopefully that’s why the
go do something hopefully that’s why the name is burn the couch you want to have
name is burn the couch you want to have
name is burn the couch you want to have fun and maybe not tease not spend a lot
fun and maybe not tease not spend a lot
fun and maybe not tease not spend a lot of money right if you’re entering these
of money right if you’re entering these
of money right if you’re entering these kind of challenges then it’s something
kind of challenges then it’s something
kind of challenges then it’s something fun to do with your community get to
fun to do with your community get to
fun to do with your community get to know your neighbors and not have to
know your neighbors and not have to
know your neighbors and not have to spend a lot of money doing it I think if
spend a lot of money doing it I think if
spend a lot of money doing it I think if you had those pawns points and more come
you had those pawns points and more come
you had those pawns points and more come more front and center you’d attract a
more front and center you’d attract a
more front and center you’d attract a lot more people and be able to quickly
lot more people and be able to quickly
lot more people and be able to quickly explain the benefits of joining up then
explain the benefits of joining up then
explain the benefits of joining up then then this where I’m not sure people
then this where I’m not sure people
then this where I’m not sure people would really twig to this kind of stuff
would really twig to this kind of stuff
would really twig to this kind of stuff the next I want to look at is a slightly
the next I want to look at is a slightly
the next I want to look at is a slightly better design on the site it’s okay um
better design on the site it’s okay um
better design on the site it’s okay um you know like the borders and stuff
you know like the borders and stuff
you know like the borders and stuff around the pictures here but you could
around the pictures here but you could
around the pictures here but you could if you’re on a wordpress theme you could
if you’re on a wordpress theme you could
if you’re on a wordpress theme you could easily get a slightly better wordpress
easily get a slightly better wordpress
easily get a slightly better wordpress design or look at places like 99 designs
design or look at places like 99 designs
design or look at places like 99 designs just to spruce up the the website a
just to spruce up the the website a
just to spruce up the the website a little bit maybe show something about
little bit maybe show something about
little bit maybe show something about the community like a big picture of
the community like a big picture of
the community like a big picture of people having fun that’s why they’re
people having fun that’s why they’re
people having fun that’s why they’re gonna sign up for this is they want to
gonna sign up for this is they want to
gonna sign up for this is they want to have fun and get to know their neighbors
have fun and get to know their neighbors
have fun and get to know their neighbors so have a big picture people having fun
so have a big picture people having fun
so have a big picture people having fun like what is it like to do one of these
like what is it like to do one of these
like what is it like to do one of these competitions and those pictures with
competitions and those pictures with
competitions and those pictures with emotion and people you know express it
emotion and people you know express it
emotion and people you know express it how much fun they’re having will make
how much fun they’re having will make
how much fun they’re having will make people want to sign up right where if
people want to sign up right where if
people want to sign up right where if you just selling it through text it’s a
you just selling it through text it’s a
you just selling it through text it’s a lot harder to convey the same message so
lot harder to convey the same message so
lot harder to convey the same message so let’s look at your events 90-day
let’s look at your events 90-day
let’s look at your events 90-day weight-loss challenge let’s see what
weight-loss challenge let’s see what
weight-loss challenge let’s see what this one is all about as it slowly loads
this one is all about as it slowly loads
this one is all about as it slowly loads so contestants for 90-day weight-loss
so contestants for 90-day weight-loss
so contestants for 90-day weight-loss challenge so this is great that we can
challenge so this is great that we can
challenge so this is great that we can see who’s involved here I would want to
see who’s involved here I would want to
see who’s involved here I would want to see where people started so like what do
see where people started so like what do
see where people started so like what do you win for for doing it what are the
you win for for doing it what are the
you win for for doing it what are the starting weights of people what are they
starting weights of people what are they
starting weights of people what are they at now and see who’s kind of on the
at now and see who’s kind of on the
at now and see who’s kind of on the leaderboard it’s great to see the people
leaderboard it’s great to see the people
leaderboard it’s great to see the people involved this is this is what I think is
involved this is this is what I think is
involved this is this is what I think is the whole point is to get to know the
the whole point is to get to know the
the whole point is to get to know the people around the community a little bit
people around the community a little bit
people around the community a little bit better
better
better but there’s no updates on how they’re
but there’s no updates on how they’re
but there’s no updates on how they’re doing so I definitely want to include
doing so I definitely want to include
doing so I definitely want to include that information in there but I’d also
that information in there but I’d also
that information in there but I’d also also want to see pictures of people
also want to see pictures of people
also want to see pictures of people having fun on every every page in
having fun on every every page in
having fun on every every page in contests that you have I think you could
contests that you have I think you could
contests that you have I think you could do a lot of work mostly they’ll bond
do a lot of work mostly they’ll bond
do a lot of work mostly they’ll bond that home page in that value proposition
that home page in that value proposition
that home page in that value proposition like we already talked about honestly
like we already talked about honestly
like we already talked about honestly though I think your best bet is going to
though I think your best bet is going to
though I think your best bet is going to be local this is a local campaign and as
be local this is a local campaign and as
be local this is a local campaign and as much as I love the web and as much as
much as I love the web and as much as
much as I love the web and as much as people will visit your website I’d see
people will visit your website I’d see
people will visit your website I’d see it more as a as a online flyer so people
it more as a as a online flyer so people
it more as a as a online flyer so people who you talk to locally would then go to
who you talk to locally would then go to
who you talk to locally would then go to your website and hopefully sign up but I
your website and hopefully sign up but I
your website and hopefully sign up but I would design specific campaign so maybe
would design specific campaign so maybe
would design specific campaign so maybe it’s this easter egg drop challenge or
it’s this easter egg drop challenge or
it’s this easter egg drop challenge or it’s a weight loss challenge and go
it’s a weight loss challenge and go
it’s a weight loss challenge and go local make partnerships and do flyer
local make partnerships and do flyer
local make partnerships and do flyer drops around your area and it’s also you
drops around your area and it’s also you
drops around your area and it’s also you getting to know your neighbors right you
getting to know your neighbors right you
getting to know your neighbors right you go knock on doors meet people tell them
go knock on doors meet people tell them
go knock on doors meet people tell them about what you’re doing show them
about what you’re doing show them
about what you’re doing show them pictures of people having fun and try to
pictures of people having fun and try to
pictures of people having fun and try to get them signed up and the website can
get them signed up and the website can
get them signed up and the website can complement that but I don’t think it’s
complement that but I don’t think it’s
complement that but I don’t think it’s gonna be your main marketing tool at
gonna be your main marketing tool at
gonna be your main marketing tool at least not yet at least at the beginning
least not yet at least at the beginning
least not yet at least at the beginning do a local campaign get people signed up
do a local campaign get people signed up
do a local campaign get people signed up email them with updates on whatever the
email them with updates on whatever the
email them with updates on whatever the next competition is I wasn’t clear what
next competition is I wasn’t clear what
next competition is I wasn’t clear what your business model is here or if there
your business model is here or if there
your business model is here or if there is a business model maybe this is just
is a business model maybe this is just
is a business model maybe this is just something to do to have fun maybe you’re
something to do to have fun maybe you’re
something to do to have fun maybe you’re gonna get sponsors from companies who
gonna get sponsors from companies who
gonna get sponsors from companies who want to want to market to you know local
want to want to market to you know local
want to want to market to you know local people maybe you’re going to charge for
people maybe you’re going to charge for
people maybe you’re going to charge for the membership I know right now it’s
the membership I know right now it’s
the membership I know right now it’s free maybe you’re still trying to figure
free maybe you’re still trying to figure
free maybe you’re still trying to figure it out or maybe there is no what model
it out or maybe there is no what model
it out or maybe there is no what model you just you just want to do it to help
you just you just want to do it to help
you just you just want to do it to help your community but that was a long clear
your community but that was a long clear
your community but that was a long clear from looking at the website so i hope
from looking at the website so i hope
from looking at the website so i hope that helps michael i’m really interested
that helps michael i’m really interested
that helps michael i’m really interested initiative i I think there’s a lot of
initiative i I think there’s a lot of
initiative i I think there’s a lot of value here I almost wish there something
value here I almost wish there something
value here I almost wish there something like this where I lived I would probably
like this where I lived I would probably
like this where I lived I would probably sign up and get involved so I think you
sign up and get involved so I think you
sign up and get involved so I think you have something strong I think people
have something strong I think people
have something strong I think people don’t know their neighbors enough we’re
don’t know their neighbors enough we’re
don’t know their neighbors enough we’re so you know tied up in what we’re doing
so you know tied up in what we’re doing
so you know tied up in what we’re doing in our day-to-day lives that we often
in our day-to-day lives that we often
in our day-to-day lives that we often don’t take the time to get to know our
don’t take the time to get to know our
don’t take the time to get to know our community and doing something like this
community and doing something like this
community and doing something like this could be a fun way to do it and so you
could be a fun way to do it and so you
could be a fun way to do it and so you know if I if I see a need for it in my
know if I if I see a need for it in my
know if I if I see a need for it in my community I’m sure other people will
community I’m sure other people will
community I’m sure other people will around where you are as well but just
around where you are as well but just
around where you are as well but just explaining it better you know I
explaining it better you know I
explaining it better you know I want to sign up because I wish I could
want to sign up because I wish I could
want to sign up because I wish I could be part of a reality show or I wish I
be part of a reality show or I wish I
be part of a reality show or I wish I could judge 1i sent up to do something
could judge 1i sent up to do something
could judge 1i sent up to do something fun on the weekend it’s not gonna cost
fun on the weekend it’s not gonna cost
fun on the weekend it’s not gonna cost me a lot of money you know get out out
me a lot of money you know get out out
me a lot of money you know get out out of the house get off my couch and get to
of the house get off my couch and get to
of the house get off my couch and get to meet some of the people who who are live
meet some of the people who who are live
meet some of the people who who are live with so a lot of opportunity I hope you
with so a lot of opportunity I hope you
with so a lot of opportunity I hope you can make some of those changes and keep
can make some of those changes and keep
can make some of those changes and keep us posted on how you’re doing so thanks
us posted on how you’re doing so thanks
us posted on how you’re doing so thanks for the question Michael for those of
for the question Michael for those of
for the question Michael for those of you watching if you liked the video
you watching if you liked the video
you watching if you liked the video please give it a thumbs up below makes
please give it a thumbs up below makes
please give it a thumbs up below makes gonna do more for you and if you have a
gonna do more for you and if you have a
gonna do more for you and if you have a comment about this video or a question
comment about this video or a question
comment about this video or a question for your own business feel free to leave
for your own business feel free to leave
for your own business feel free to leave it in the comments section on youtube I
it in the comments section on youtube I
it in the comments section on youtube I always check those I love seeing them I
always check those I love seeing them I
always check those I love seeing them I always makes my day when new comments
always makes my day when new comments
always makes my day when new comments come in so thank you and I’ll see you on
come in so thank you and I’ll see you on
come in so thank you and I’ll see you on the next episode
you
you you
”
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