hi I’m Evan Carmichael welcome to the edition of ask Evan today I’m going to
edition of ask Evan today I’m going to
edition of ask Evan today I’m going to answer question from one of my facebook
answer question from one of my facebook
answer question from one of my facebook fans Roger who wrote in about looking at
fans Roger who wrote in about looking at
fans Roger who wrote in about looking at his website business raider calm so
his website business raider calm so
his website business raider calm so we’ll go check it out and see what kind
we’ll go check it out and see what kind
we’ll go check it out and see what kind of advice we can give for Roger load it
of advice we can give for Roger load it
of advice we can give for Roger load it up come on business writer here we go
up come on business writer here we go
up come on business writer here we go okay so my first thought I looking on
okay so my first thought I looking on
okay so my first thought I looking on the site is there’s no value proposition
the site is there’s no value proposition
the site is there’s no value proposition or tagline so what do you do all right
or tagline so what do you do all right
or tagline so what do you do all right there’s no one sentence business writer
there’s no one sentence business writer
there’s no one sentence business writer does this right so I’d want to have that
does this right so I’d want to have that
does this right so I’d want to have that in here somewhere you kind of get a gas
in here somewhere you kind of get a gas
in here somewhere you kind of get a gas by looking at this that it’s a it’s
by looking at this that it’s a it’s
by looking at this that it’s a it’s about reviewing different businesses but
about reviewing different businesses but
about reviewing different businesses but I I’d want to have that one liner to
I I’d want to have that one liner to
I I’d want to have that one liner to quickly get the sets of what it is if
quickly get the sets of what it is if
quickly get the sets of what it is if you do the next thing I think about is a
you do the next thing I think about is a
you do the next thing I think about is a lot of competition for this why would I
lot of competition for this why would I
lot of competition for this why would I go for you instead of Yelp or google
go for you instead of Yelp or google
go for you instead of Yelp or google local or any other thousands of websites
local or any other thousands of websites
local or any other thousands of websites out there to do this there’s a lot of
out there to do this there’s a lot of
out there to do this there’s a lot of competition and the technology is pretty
competition and the technology is pretty
competition and the technology is pretty easy to put together it’s more about
easy to put together it’s more about
easy to put together it’s more about getting critical mass and getting the
getting critical mass and getting the
getting critical mass and getting the users and the businesses on board so why
users and the businesses on board so why
users and the businesses on board so why you over somebody else and I’d want to
you over somebody else and I’d want to
you over somebody else and I’d want to have that really clearly laid out here
have that really clearly laid out here
have that really clearly laid out here from both a business point of view and
from both a business point of view and
from both a business point of view and user point of view so maybe you split
user point of view so maybe you split
user point of view so maybe you split this and you say you know for businesses
this and you say you know for businesses
this and you say you know for businesses here’s why you sign up and for users
here’s why you sign up and for users
here’s why you sign up and for users here’s why you leave a review that you
here’s why you leave a review that you
here’s why you leave a review that you know to make it valuable why why I
know to make it valuable why why I
know to make it valuable why why I should come back and use your website
should come back and use your website
should come back and use your website because when I think about this I think
because when I think about this I think
because when I think about this I think about Yelp but I think about Google
about Yelp but I think about Google
about Yelp but I think about Google Local so that’s that’s your first
Local so that’s that’s your first
Local so that’s that’s your first challenge right away ranking is going to
challenge right away ranking is going to
challenge right away ranking is going to start getting a challenging for a lot of
start getting a challenging for a lot of
start getting a challenging for a lot of these keywords as well let’s look at
these keywords as well let’s look at
these keywords as well let’s look at some of these so you have rick case
some of these so you have rick case
some of these so you have rick case honda
honda
honda and euclid so let’s see what you’re
and euclid so let’s see what you’re
and euclid so let’s see what you’re trying to rank for rick case honda
trying to rank for rick case honda
trying to rank for rick case honda euclid so let’s pop that into google and
euclid so let’s pop that into google and
euclid so let’s pop that into google and see how it goes so if i’m searching for
see how it goes so if i’m searching for
see how it goes so if i’m searching for rick case honda i’m looking for some
rick case honda i’m looking for some
rick case honda i’m looking for some reviews to see how good of a place this
reviews to see how good of a place this
reviews to see how good of a place this is so okay i think they would come up
is so okay i think they would come up
is so okay i think they would come up first and make sense right here i got
first and make sense right here i got
first and make sense right here i got the google local page that’s huge
the google local page that’s huge
the google local page that’s huge competition going up against 11 reviews
competition going up against 11 reviews
competition going up against 11 reviews 16 rating overall you’ve got a facebook
16 rating overall you’ve got a facebook
16 rating overall you’ve got a facebook page mystore411 it’s got to be some kind
page mystore411 it’s got to be some kind
page mystore411 it’s got to be some kind of directory youtube videos another
of directory youtube videos another
of directory youtube videos another directory on cars com autotrader yelp
directory on cars com autotrader yelp
directory on cars com autotrader yelp and then business finest so you made it
and then business finest so you made it
and then business finest so you made it there on the first page but at the
there on the first page but at the
there on the first page but at the bottom so this is going to be your
bottom so this is going to be your
bottom so this is going to be your constant struggle is how do you get
constant struggle is how do you get
constant struggle is how do you get there oh sorry this is new this is
there oh sorry this is new this is
there oh sorry this is new this is business business finder so it’s another
business business finder so it’s another
business business finder so it’s another you’re not on the first page is a lot
you’re not on the first page is a lot
you’re not on the first page is a lot competition there instead of your
competition there instead of your
competition there instead of your business raider so how do you how do you
business raider so how do you how do you
business raider so how do you how do you come up against all these big guys right
come up against all these big guys right
come up against all these big guys right that people are searching you’re not
that people are searching you’re not
that people are searching you’re not going to I mean maybe some of your
going to I mean maybe some of your
going to I mean maybe some of your results will show up that’s gonna be a
results will show up that’s gonna be a
results will show up that’s gonna be a big challenge if we look at your site
big challenge if we look at your site
big challenge if we look at your site what’s your Alexa ranking 800,000 so
what’s your Alexa ranking 800,000 so
what’s your Alexa ranking 800,000 so you’re so it’s not it’s not huge yet you
you’re so it’s not it’s not huge yet you
you’re so it’s not it’s not huge yet you know you got to build it up obviously
know you got to build it up obviously
know you got to build it up obviously but that’s going to be a big challenges
but that’s going to be a big challenges
but that’s going to be a big challenges I don’t think of you when i’m thinking
I don’t think of you when i’m thinking
I don’t think of you when i’m thinking about local businesses and when i do a
about local businesses and when i do a
about local businesses and when i do a google result and this is for one of
google result and this is for one of
google result and this is for one of your highlighted business cases you’re
your highlighted business cases you’re
your highlighted business cases you’re not showing up on the first page and
not showing up on the first page and
not showing up on the first page and you’re going up against massive
you’re going up against massive
you’re going up against massive competition here from google plus and
competition here from google plus and
competition here from google plus and yep so you need to give somebody a
yep so you need to give somebody a
yep so you need to give somebody a strong case for why they should go with
strong case for why they should go with
strong case for why they should go with you or somebody else so i don’t know why
you or somebody else so i don’t know why
you or somebody else so i don’t know why this should be highlighted there’s no
this should be highlighted there’s no
this should be highlighted there’s no reviews maybe that’s something to think
reviews maybe that’s something to think
reviews maybe that’s something to think about it’s great to show their hours
about it’s great to show their hours
about it’s great to show their hours here you know the link to the website is
here you know the link to the website is
here you know the link to the website is good there’s a phone number again most
good there’s a phone number again most
good there’s a phone number again most of the stuff we’d get from other places
of the stuff we’d get from other places
of the stuff we’d get from other places as well it says two reviews but no
as well it says two reviews but no
as well it says two reviews but no reviews so
reviews so
reviews so that’s a little confusing I guess
that’s a little confusing I guess
that’s a little confusing I guess something to think about maybe an option
something to think about maybe an option
something to think about maybe an option for you is to pick a niche so my you
for you is to pick a niche so my you
for you is to pick a niche so my you know second tip so first tip is is have
know second tip so first tip is is have
know second tip so first tip is is have that value proposition really explain
that value proposition really explain
that value proposition really explain why you’re different because I’m not
why you’re different because I’m not
why you’re different because I’m not seeing it yet so something to think
seeing it yet so something to think
seeing it yet so something to think about it I’m sure you know why and what
about it I’m sure you know why and what
about it I’m sure you know why and what your plan is but it’s not it’s not
your plan is but it’s not it’s not
your plan is but it’s not it’s not clearly communicated to your your
clearly communicated to your your
clearly communicated to your your business customers and then your
business customers and then your
business customers and then your consumer users you might want to pick a
consumer users you might want to pick a
consumer users you might want to pick a niche so this is great to say that
niche so this is great to say that
niche so this is great to say that you’re one of the top 10 companies to
you’re one of the top 10 companies to
you’re one of the top 10 companies to watch in 2013 for auto success magazine
watch in 2013 for auto success magazine
watch in 2013 for auto success magazine maybe that’s where you focus on the
maybe that’s where you focus on the
maybe that’s where you focus on the start is just the auto stuff when I want
start is just the auto stuff when I want
start is just the auto stuff when I want to hit the home page you see a whole
to hit the home page you see a whole
to hit the home page you see a whole bunch of different categories that
bunch of different categories that
bunch of different categories that you’re trying to rank for it seems to be
you’re trying to rank for it seems to be
you’re trying to rank for it seems to be taking a while here all these different
taking a while here all these different
taking a while here all these different categories but maybe you want to focus
categories but maybe you want to focus
categories but maybe you want to focus on one niche be the dominant player in
on one niche be the dominant player in
on one niche be the dominant player in that and then expand out from there this
that and then expand out from there this
that and then expand out from there this is a big range so let’s click on
is a big range so let’s click on
is a big range so let’s click on professional services as an example here
professional services as an example here
professional services as an example here and see what kind of results we get so
and see what kind of results we get so
and see what kind of results we get so you have you have you know reviews and
you have you have you know reviews and
you have you have you know reviews and businesses from what three areas in the
businesses from what three areas in the
businesses from what three areas in the US and one in Brazil probably not going
US and one in Brazil probably not going
US and one in Brazil probably not going to be a lot of value for people who are
to be a lot of value for people who are
to be a lot of value for people who are coming to the site say i click on
coming to the site say i click on
coming to the site say i click on attorney see what’s in here no results
attorney see what’s in here no results
attorney see what’s in here no results okay so you probably don’t want to have
okay so you probably don’t want to have
okay so you probably don’t want to have showings the category listings if you
showings the category listings if you
showings the category listings if you don’t have any results in there doesn’t
don’t have any results in there doesn’t
don’t have any results in there doesn’t create a great user experience but there
create a great user experience but there
create a great user experience but there are other directories for lawyers right
are other directories for lawyers right
are other directories for lawyers right I would try to focus in on where you
I would try to focus in on where you
I would try to focus in on where you have momentum like maybe it’s not auto
have momentum like maybe it’s not auto
have momentum like maybe it’s not auto auto market and be known as that market
auto market and be known as that market
auto market and be known as that market and then expand from there if you think
and then expand from there if you think
and then expand from there if you think of a lot of successful companies they
of a lot of successful companies they
of a lot of successful companies they started with a niche and built up so if
started with a niche and built up so if
started with a niche and built up so if you look at facebook they started around
you look at facebook they started around
you look at facebook they started around college campuses University campuses and
college campuses University campuses and
college campuses University campuses and they explained it from there as they got
they explained it from there as they got
they explained it from there as they got more well-known so start around autos
more well-known so start around autos
more well-known so start around autos you have momentum you have listings you
you have momentum you have listings you
you have momentum you have listings you have the sort of you have the
have the sort of you have the
have the sort of you have the recognition from the magazines build
recognition from the magazines build
recognition from the magazines build around that and then
around that and then
around that and then expand afterwards so just something to
expand afterwards so just something to
expand afterwards so just something to think about and then one last thing I
think about and then one last thing I
think about and then one last thing I noticed was on the homepage so we have
noticed was on the homepage so we have
noticed was on the homepage so we have popular businesses best in category is
popular businesses best in category is
popular businesses best in category is recent review so here today i’m looking
recent review so here today i’m looking
recent review so here today i’m looking at april eleventh i knows april the tent
at april eleventh i knows april the tent
at april eleventh i knows april the tent so there’s it’s three-thirty afternoon
so there’s it’s three-thirty afternoon
so there’s it’s three-thirty afternoon on april the 10th we’ve had two reviews
on april the 10th we’ve had two reviews
on april the 10th we’ve had two reviews so far today and i don’t know how many
so far today and i don’t know how many
so far today and i don’t know how many you had yesterday with this showing two
you had yesterday with this showing two
you had yesterday with this showing two from yesterday this doesn’t look great
from yesterday this doesn’t look great
from yesterday this doesn’t look great you know to only have two reviews on a
you know to only have two reviews on a
you know to only have two reviews on a website that’s supposed to cover every
website that’s supposed to cover every
website that’s supposed to cover every single business category doesn’t look
single business category doesn’t look
single business category doesn’t look great so I’ll probably take off that
great so I’ll probably take off that
great so I’ll probably take off that date it’s good to show the recent
date it’s good to show the recent
date it’s good to show the recent reviews that people are leaving reviews
reviews that people are leaving reviews
reviews that people are leaving reviews you know I don’t know how helpful it is
you know I don’t know how helpful it is
you know I don’t know how helpful it is I don’t know where melt metals
I don’t know where melt metals
I don’t know where melt metals barbershop is or can go d i’m in Toronto
barbershop is or can go d i’m in Toronto
barbershop is or can go d i’m in Toronto so I don’t care what’s happened in San
so I don’t care what’s happened in San
so I don’t care what’s happened in San Diego maybe customize these results to
Diego maybe customize these results to
Diego maybe customize these results to my local area if you can or also take
my local area if you can or also take
my local area if you can or also take off the date to show that you know that
off the date to show that you know that
off the date to show that you know that you don’t want the site to look dead
you don’t want the site to look dead
you don’t want the site to look dead doesn’t leave a good impression for
doesn’t leave a good impression for
doesn’t leave a good impression for people who are using the site but also
people who are using the site but also
people who are using the site but also for the business customers I think you
for the business customers I think you
for the business customers I think you have some opportunity here right I see
have some opportunity here right I see
have some opportunity here right I see still you know there’s more auto here
still you know there’s more auto here
still you know there’s more auto here another dealership so I think if you can
another dealership so I think if you can
another dealership so I think if you can focus your niche and build momentum
focus your niche and build momentum
focus your niche and build momentum around it and also clearly explain your
around it and also clearly explain your
around it and also clearly explain your value proposition to them then you have
value proposition to them then you have
value proposition to them then you have an opportunity to grow this within that
an opportunity to grow this within that
an opportunity to grow this within that nation and expand beyond but I think
nation and expand beyond but I think
nation and expand beyond but I think there’s a little bit of work to do on
there’s a little bit of work to do on
there’s a little bit of work to do on that front before you can kind of take
that front before you can kind of take
that front before you can kind of take it to that next step so hopefully it
it to that next step so hopefully it
it to that next step so hopefully it helped in terms of design I think it
helped in terms of design I think it
helped in terms of design I think it looks it looks pretty good but my main
looks it looks pretty good but my main
looks it looks pretty good but my main concern coming back is I don’t really
concern coming back is I don’t really
concern coming back is I don’t really know what differentiates you from the
know what differentiates you from the
know what differentiates you from the other companies that are out there and
other companies that are out there and
other companies that are out there and again I’m not saying you don’t have
again I’m not saying you don’t have
again I’m not saying you don’t have anything i’m sure in your mind you have
anything i’m sure in your mind you have
anything i’m sure in your mind you have something no you don’t you don’t start a
something no you don’t you don’t start a
something no you don’t you don’t start a business thinking now i’m going to be
business thinking now i’m going to be
business thinking now i’m going to be number two to google or number two to
number two to google or number two to
number two to google or number two to yelp but just do the same thing they’re
yelp but just do the same thing they’re
yelp but just do the same thing they’re doing i’m sure you have a road map and a
doing i’m sure you have a road map and a
doing i’m sure you have a road map and a plan and some things that are awesome
plan and some things that are awesome
plan and some things that are awesome about your business that if somebody
about your business that if somebody
about your business that if somebody sees they’re going to want to sign up
sees they’re going to want to sign up
sees they’re going to want to sign up and get involved in but that message
and get involved in but that message
and get involved in but that message isn’t coming across when i come visit
isn’t coming across when i come visit
isn’t coming across when i come visit the
the
the so it’s just better communication so
so it’s just better communication so
so it’s just better communication so hopefully that helps for those of you
hopefully that helps for those of you
hopefully that helps for those of you watching if you liked the video please
watching if you liked the video please
watching if you liked the video please give it a thumbs up below and I’d love
give it a thumbs up below and I’d love
give it a thumbs up below and I’d love to hear we have to think you can leave a
to hear we have to think you can leave a
to hear we have to think you can leave a comment under the video they always make
comment under the video they always make
comment under the video they always make my day I love waking up and seeing new
my day I love waking up and seeing new
my day I love waking up and seeing new comments come in and if you have a
comments come in and if you have a
comments come in and if you have a question about your business feel free
question about your business feel free
question about your business feel free to leave it in the comment section below
to leave it in the comment section below
to leave it in the comment section below as well so thank you and I’ll see you on
as well so thank you and I’ll see you on
as well so thank you and I’ll see you on the next episode
”
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