TRUST

trust few delights can equal the

trust few delights can equal the presence of one whom we trust utterly

presence of one whom we trust utterly

presence of one whom we trust utterly George MacDonald how do you stand out

George MacDonald how do you stand out

George MacDonald how do you stand out against your competition how do you get

against your competition how do you get

against your competition how do you get a steady stream of new referrals how do

a steady stream of new referrals how do

a steady stream of new referrals how do you get people to happily pay more to

you get people to happily pay more to

you get people to happily pay more to work with you one word trust you’re in a

work with you one word trust you’re in a

work with you one word trust you’re in a tough spot you’ve got a lot of

tough spot you’ve got a lot of

tough spot you’ve got a lot of competition and everyone is all doing

competition and everyone is all doing

competition and everyone is all doing and saying the same things everyone says

and saying the same things everyone says

and saying the same things everyone says they’re the best everyone shows great

they’re the best everyone shows great

they’re the best everyone shows great customer testimonials everyone displays

customer testimonials everyone displays

customer testimonials everyone displays the media they’ve been in right and the

the media they’ve been in right and the

the media they’ve been in right and the end result is a confused customer who

end result is a confused customer who

end result is a confused customer who doesn’t know who to buy from so what can

doesn’t know who to buy from so what can

doesn’t know who to buy from so what can you do you break through to them with

you do you break through to them with

you do you break through to them with trust when people trust you then you

trust when people trust you then you

trust when people trust you then you become the default person to work with

become the default person to work with

become the default person to work with suddenly all the other factors including

suddenly all the other factors including

suddenly all the other factors including price don’t matter as much they just

price don’t matter as much they just

price don’t matter as much they just come to you by default they seek you out

come to you by default they seek you out

come to you by default they seek you out so how do you become the trusted expert

so how do you become the trusted expert

so how do you become the trusted expert answering this question might be one of

answering this question might be one of

answering this question might be one of the most important things you do with

the most important things you do with

the most important things you do with your business this year number one share

your business this year number one share

your business this year number one share your story people buy from people not

your story people buy from people not

your story people buy from people not companies people trust people not

companies people trust people not

companies people trust people not companies so get personal tell me why

companies so get personal tell me why

companies so get personal tell me why you started your business what motivated

you started your business what motivated

you started your business what motivated you to do this why is it so important to

you to do this why is it so important to

you to do this why is it so important to you what drives you to keep going how

you what drives you to keep going how

you what drives you to keep going how does that make you feel every day to

does that make you feel every day to

does that make you feel every day to wake up and help people what are some of

wake up and help people what are some of

wake up and help people what are some of your goals who is relying you to make

your goals who is relying you to make

your goals who is relying you to make this business a success make me feel

this business a success make me feel

this business a success make me feel something if I feel connected to you if

something if I feel connected to you if

something if I feel connected to you if I feel like you really care if I feel

I feel like you really care if I feel

I feel like you really care if I feel your passion for what you do then I’m

your passion for what you do then I’m

your passion for what you do then I’m going to trust you and i’m going to buy

going to trust you and i’m going to buy

going to trust you and i’m going to buy from you you don’t have to be a

from you you don’t have to be a

from you you don’t have to be a technical genius to share your story

technical genius to share your story

technical genius to share your story start with the about page on your

start with the about page on your

start with the about page on your website put a picture of you your family

website put a picture of you your family

website put a picture of you your family your team on all your marketing

your team on all your marketing

your team on all your marketing materials when you get brave enough

materials when you get brave enough

materials when you get brave enough create a video if you sharing your story

create a video if you sharing your story

create a video if you sharing your story when I understand how important this

when I understand how important this

when I understand how important this business is for you it makes my decision

business is for you it makes my decision

business is for you it makes my decision so much easier to buy from you caveat

so much easier to buy from you caveat

so much easier to buy from you caveat your business has to be important to you

your business has to be important to you

your business has to be important to you and your passion about it beyond just

and your passion about it beyond just

and your passion about it beyond just making money so what is your story

making money so what is your story

making money so what is your story number two

number two

number two dan for something what is wrong with the

dan for something what is wrong with the

dan for something what is wrong with the world and how is your company making a

world and how is your company making a

world and how is your company making a difference maybe you’re an organic

difference maybe you’re an organic

difference maybe you’re an organic farmer and believe that people shouldn’t

farmer and believe that people shouldn’t

farmer and believe that people shouldn’t be eating processed foods maybe a

be eating processed foods maybe a

be eating processed foods maybe a computer repair company and believe that

computer repair company and believe that

computer repair company and believe that technology should make our lives easier

technology should make our lives easier

technology should make our lives easier not more complicated maybe you’re a

not more complicated maybe you’re a

not more complicated maybe you’re a training company and believe that people

training company and believe that people

training company and believe that people deserve great service from the suppliers

deserve great service from the suppliers

deserve great service from the suppliers they work with if you’re a boring

they work with if you’re a boring

they work with if you’re a boring company than people won’t care about you

company than people won’t care about you

company than people won’t care about you if you take a stance on something and

if you take a stance on something and

if you take a stance on something and are working to make the world a better

are working to make the world a better

are working to make the world a better place than people trust you you’ll also

place than people trust you you’ll also

place than people trust you you’ll also get more ideal clients the clients who

get more ideal clients the clients who

get more ideal clients the clients who will work best with you are the ones who

will work best with you are the ones who

will work best with you are the ones who believe in the same things you do if you

believe in the same things you do if you

believe in the same things you do if you don’t stand for anything then it’s a

don’t stand for anything then it’s a

don’t stand for anything then it’s a crapshoot you hope that good clients

crapshoot you hope that good clients

crapshoot you hope that good clients find out about you but when you stand

find out about you but when you stand

find out about you but when you stand for something and make it known then the

for something and make it known then the

for something and make it known then the clients who love that stance will come

clients who love that stance will come

clients who love that stance will come and find you they want to help you build

and find you they want to help you build

and find you they want to help you build a better world so what do you stand for

a better world so what do you stand for

a better world so what do you stand for number three share even more I get so

number three share even more I get so

number three share even more I get so many people who write into me or meet me

many people who write into me or meet me

many people who write into me or meet me at events and start off with I feel like

at events and start off with I feel like

at events and start off with I feel like I know you it’s actually kind of strange

I know you it’s actually kind of strange

I know you it’s actually kind of strange for a complete stranger to tell you that

for a complete stranger to tell you that

for a complete stranger to tell you that but it’s because in my newsletters in my

but it’s because in my newsletters in my

but it’s because in my newsletters in my videos on my social channels at my

videos on my social channels at my

videos on my social channels at my events I share myself I tell people what

events I share myself I tell people what

events I share myself I tell people what I’m worried about I tell people what I’m

I’m worried about I tell people what I’m

I’m worried about I tell people what I’m excited about I tell people what I’m

excited about I tell people what I’m

excited about I tell people what I’m working on if you’re authentic and

working on if you’re authentic and

working on if you’re authentic and vulnerable and just share don’t sell

vulnerable and just share don’t sell

vulnerable and just share don’t sell share you’ll earn people’s trust and

share you’ll earn people’s trust and

share you’ll earn people’s trust and they’ll want to buy from you you know

they’ll want to buy from you you know

they’ll want to buy from you you know those people who you may hang out with

those people who you may hang out with

those people who you may hang out with every now and then and they always have

every now and then and they always have

every now and then and they always have this wall up there always concerned with

this wall up there always concerned with

this wall up there always concerned with how people will judge them and so they

how people will judge them and so they

how people will judge them and so they never share anything personal you don’t

never share anything personal you don’t

never share anything personal you don’t know what makes them tick or what’s good

know what makes them tick or what’s good

know what makes them tick or what’s good or bad in their lives yeah don’t be that

or bad in their lives yeah don’t be that

or bad in their lives yeah don’t be that person you need to share when you share

person you need to share when you share

person you need to share when you share you break down barriers and build trust

you break down barriers and build trust

you break down barriers and build trust and Trust leads to sales so what can you

and Trust leads to sales so what can you

and Trust leads to sales so what can you share but I’m shy I don’t like being in

share but I’m shy I don’t like being in

share but I’m shy I don’t like being in the spotlight no problem I’m not asking

the spotlight no problem I’m not asking

the spotlight no problem I’m not asking to go out and become a master networker

to go out and become a master networker

to go out and become a master networker I’m shy to believe it or not I’m not the

I’m shy to believe it or not I’m not the

I’m shy to believe it or not I’m not the guy goes up to people introducing myself

guy goes up to people introducing myself

guy goes up to people introducing myself I don’t strike up conversations with the

I don’t strike up conversations with the

I don’t strike up conversations with the person next to me on the airplane and it

person next to me on the airplane and it

person next to me on the airplane and it took me a while years

took me a while years

took me a while years to get the courage to share my story you

to get the courage to share my story you

to get the courage to share my story you don’t have to be an outgoing person to

don’t have to be an outgoing person to

don’t have to be an outgoing person to share what you’re passionate about and

share what you’re passionate about and

share what you’re passionate about and you can start by writing it down for

you can start by writing it down for

you can start by writing it down for your website start by writing down why

your website start by writing down why

your website start by writing down why you started your business write it in

you started your business write it in

you started your business write it in your own words and when you read it and

your own words and when you read it and

your own words and when you read it and feel proud you feel excited you feel

feel proud you feel excited you feel

feel proud you feel excited you feel like you’re doing something important

like you’re doing something important

like you’re doing something important then put it up on your website but it’s

then put it up on your website but it’s

then put it up on your website but it’s not about me I’m not an egomaniac again

not about me I’m not an egomaniac again

not about me I’m not an egomaniac again I felt the same way why should I share

I felt the same way why should I share

I felt the same way why should I share my story it’s not about me it’s about

my story it’s not about me it’s about

my story it’s not about me it’s about the products and services I’m delivering

the products and services I’m delivering

the products and services I’m delivering this about the customers here’s another

this about the customers here’s another

this about the customers here’s another lesson it took me years to understand

lesson it took me years to understand

lesson it took me years to understand people learn through your story by

people learn through your story by

people learn through your story by sharing your story and your journey it’s

sharing your story and your journey it’s

sharing your story and your journey it’s not the pound your chest and say how

not the pound your chest and say how

not the pound your chest and say how great you are it’s to help inspire

great you are it’s to help inspire

great you are it’s to help inspire others to action you’re here to help

others to action you’re here to help

others to action you’re here to help people and you want them to make the

people and you want them to make the

people and you want them to make the right decisions your story will help

right decisions your story will help

right decisions your story will help them to do that so it’s not about you

them to do that so it’s not about you

them to do that so it’s not about you it’s about them and the most effective

it’s about them and the most effective

it’s about them and the most effective way to reach them is to tell your story

way to reach them is to tell your story

way to reach them is to tell your story believe

believe

believe you