learn learn to learn learning learn learn learn learn
when I started the business the Martha
when I started the business the Martha Stewart Living Omnimedia our two words
Stewart Living Omnimedia our two words
Stewart Living Omnimedia our two words were inspire and inform so you create
were inspire and inform so you create
were inspire and inform so you create the beautiful picture you create the
the beautiful picture you create the
the beautiful picture you create the lifestyle that you think everybody would
lifestyle that you think everybody would
lifestyle that you think everybody would aspire to and then you have to tell the
aspire to and then you have to tell the
aspire to and then you have to tell the tale again so that’s the teaching part
tale again so that’s the teaching part
tale again so that’s the teaching part and may that inspire that inspiration
and may that inspire that inspiration
and may that inspire that inspiration you have to know what you can’t fake it
you have to know what you can’t fake it
you have to know what you can’t fake it so I learn every single day one of my
so I learn every single day one of my
so I learn every single day one of my mottos is learn something new every day
mottos is learn something new every day
mottos is learn something new every day and I do so it’s it’s all about
and I do so it’s it’s all about
and I do so it’s it’s all about informing yourself so that you can be a
informing yourself so that you can be a
informing yourself so that you can be a good teacher when you’re thinking about
good teacher when you’re thinking about
good teacher when you’re thinking about a product launch first thing I would ask
a product launch first thing I would ask
a product launch first thing I would ask is is it the right time to do product
is is it the right time to do product
is is it the right time to do product launch so if your product isn’t figured
launch so if your product isn’t figured
launch so if your product isn’t figured out if you can’t fold the orders now is
out if you can’t fold the orders now is
out if you can’t fold the orders now is not the right time to be on TechCrunch
not the right time to be on TechCrunch
not the right time to be on TechCrunch in my opinion or in any other major
in my opinion or in any other major
in my opinion or in any other major media outlet once you’re in a major
media outlet once you’re in a major
media outlet once you’re in a major media outlet they’re not going to cover
media outlet they’re not going to cover
media outlet they’re not going to cover you again for some period of time or
you again for some period of time or
you again for some period of time or ever if you’re in the business section
ever if you’re in the business section
ever if you’re in the business section the New York Times they’re not going to
the New York Times they’re not going to
the New York Times they’re not going to cover you four weeks later when your
cover you four weeks later when your
cover you four weeks later when your product is better and you’re ready so
product is better and you’re ready so
product is better and you’re ready so make sure that you pick your timing few
make sure that you pick your timing few
make sure that you pick your timing few things
things
things so there’s paid exposure and unpaid
so there’s paid exposure and unpaid
so there’s paid exposure and unpaid exposure I like to focus on unpaid
exposure I like to focus on unpaid
exposure I like to focus on unpaid because it makes you it forces you to
because it makes you it forces you to
because it makes you it forces you to make better decisions in the beginning
make better decisions in the beginning
make better decisions in the beginning so I would read as I always say the 22
so I would read as I always say the 22
so I would read as I always say the 22 immutable laws of marketing 1,000 true
immutable laws of marketing 1,000 true
immutable laws of marketing 1,000 true fans written by Kevin Kelly I would also
fans written by Kevin Kelly I would also
fans written by Kevin Kelly I would also read best-selling book PR and publicity
read best-selling book PR and publicity
read best-selling book PR and publicity I think it is by Rick Frischmann Fri SH
I think it is by Rick Frischmann Fri SH
I think it is by Rick Frischmann Fri SH ma n all the techniques apply to more
ma n all the techniques apply to more
ma n all the techniques apply to more than books and learn to tell the story
than books and learn to tell the story
than books and learn to tell the story what are you focusing on are you using
what are you focusing on are you using
what are you focusing on are you using yourself to tell the story and then the
yourself to tell the story and then the
yourself to tell the story and then the product is associated is it a trend
product is associated is it a trend
product is associated is it a trend piece are you trying to tie what you’re
piece are you trying to tie what you’re
piece are you trying to tie what you’re doing into a greater trend which is very
doing into a greater trend which is very
doing into a greater trend which is very effective way of getting media in which
effective way of getting media in which
effective way of getting media in which case you’re going to get other examples
case you’re going to get other examples
case you’re going to get other examples you need to get comfortable bringing in
you need to get comfortable bringing in
you need to get comfortable bringing in sort of cooperative competitors to
sort of cooperative competitors to
sort of cooperative competitors to create that trend base learn the art of
create that trend base learn the art of
create that trend base learn the art of the pitch and of messaging only once you
the pitch and of messaging only once you
the pitch and of messaging only once you have figured that out what I say then
have figured that out what I say then
have figured that out what I say then you go out you pay to acquire people
you go out you pay to acquire people
you go out you pay to acquire people because now if your messaging is off if
because now if your messaging is off if
because now if your messaging is off if costing you money one of the things that
costing you money one of the things that
costing you money one of the things that companies do or startups do they come up
companies do or startups do they come up
companies do or startups do they come up with an idea
with an idea
with an idea they’ll Google it and if they don’t see
they’ll Google it and if they don’t see
they’ll Google it and if they don’t see it in the first two pages they think its
it in the first two pages they think its
it in the first two pages they think its original you’ve got to go back right
original you’ve got to go back right
original you’ve got to go back right because over the past 15 years there’s
because over the past 15 years there’s
because over the past 15 years there’s so many different businesses that have
so many different businesses that have
so many different businesses that have tried and failed you have to go back and
tried and failed you have to go back and
tried and failed you have to go back and find those and learn from those so
find those and learn from those so
find those and learn from those so you’ve got to understand all the
you’ve got to understand all the
you’ve got to understand all the implications and you have to learn from
implications and you have to learn from
implications and you have to learn from history and so the best advice I can
history and so the best advice I can
history and so the best advice I can give you on a video before talking to
give you on a video before talking to
give you on a video before talking to you or emailing with you is that you’ve
you or emailing with you is that you’ve
you or emailing with you is that you’ve got to find out the history of people
got to find out the history of people
got to find out the history of people who have tried your idea because there’s
who have tried your idea because there’s
who have tried your idea because there’s a 99.99999% chance that your idea has
a 99.99999% chance that your idea has
a 99.99999% chance that your idea has been tried before that’s not a good
been tried before that’s not a good
been tried before that’s not a good reason not to start it because you might
reason not to start it because you might
reason not to start it because you might be able to outperform them but you
be able to outperform them but you
be able to outperform them but you better learn from the history of your
better learn from the history of your
better learn from the history of your idea um because you know what they say
idea um because you know what they say
idea um because you know what they say about people who don’t learn from
about people who don’t learn from
about people who don’t learn from history but the other great secret is
history but the other great secret is
history but the other great secret is that we’re good at lifelong learning
that we’re good at lifelong learning
that we’re good at lifelong learning Warren is so much better in some ways in
Warren is so much better in some ways in
Warren is so much better in some ways in his 70s and 80s and he was younger that
his 70s and 80s and he was younger that
his 70s and 80s and he was younger that it’s almost awesome wait if you keep
it’s almost awesome wait if you keep
it’s almost awesome wait if you keep learning all the time you have a huge
learning all the time you have a huge
learning all the time you have a huge advantage and we both just like it and
advantage and we both just like it and
advantage and we both just like it and we have a wonderful group of friends
we have a wonderful group of friends
we have a wonderful group of friends really wonderful from whom we can learn
really wonderful from whom we can learn
really wonderful from whom we can learn a lot yeah so pervasively we were
a lot yeah so pervasively we were
a lot yeah so pervasively we were talking about culture it is when people
talking about culture it is when people
talking about culture it is when people disagree and you you can take thoughtful
disagree and you you can take thoughtful
disagree and you you can take thoughtful people disagree you have then the
people disagree you have then the
people disagree you have then the potential of learning a lot if people
potential of learning a lot if people
potential of learning a lot if people who were disagreeing can say why do we
who were disagreeing can say why do we
who were disagreeing can say why do we disagree and work through that
disagree and work through that
disagree and work through that conversation in an intelligent way to
conversation in an intelligent way to
conversation in an intelligent way to try to find out what’s true you can
try to find out what’s true you can
try to find out what’s true you can learn you can make progress it could be
learn you can make progress it could be
learn you can make progress it could be a fabulous thing you have to focus on
a fabulous thing you have to focus on
a fabulous thing you have to focus on always learning you know it’s even your
always learning you know it’s even your
always learning you know it’s even your your it’s cliche but the reality of it
your it’s cliche but the reality of it
your it’s cliche but the reality of it is is if you take action and try and
is is if you take action and try and
is is if you take action and try and fail you’re going to learn a lot by the
fail you’re going to learn a lot by the
fail you’re going to learn a lot by the time you you try it again and
time you you try it again and
time you you try it again and and you will build a foundation of
and you will build a foundation of
and you will build a foundation of experience that’s going to be ultimately
experience that’s going to be ultimately
experience that’s going to be ultimately the rock that allows you to find success
the rock that allows you to find success
the rock that allows you to find success or follow your dreams
or follow your dreams
or follow your dreams I learned something different from
I learned something different from
I learned something different from everybody you know it’s just like it all
everybody you know it’s just like it all
everybody you know it’s just like it all depends on like from yeah just learn you
depends on like from yeah just learn you
depends on like from yeah just learn you know always follow your heart always be
know always follow your heart always be
know always follow your heart always be real straight up don’t take no you know
real straight up don’t take no you know
real straight up don’t take no you know what I’m saying
what I’m saying
what I’m saying common just communist somebody who like
common just communist somebody who like
common just communist somebody who like no matter what coming has going on with
no matter what coming has going on with
no matter what coming has going on with one thing you always have something else
one thing you always have something else
one thing you always have something else going on like he’ll always be like if
going on like he’ll always be like if
going on like he’ll always be like if he’s not acting right then he’s making
he’s not acting right then he’s making
he’s not acting right then he’s making music if he’s not making music he’s
music if he’s not making music he’s
music if he’s not making music he’s always finding some ways to brand
always finding some ways to brand
always finding some ways to brand himself away from music too and I
himself away from music too and I
himself away from music too and I respect that you know and I’m saying
respect that you know and I’m saying
respect that you know and I’m saying he’s more than just a rapper Aries are
he’s more than just a rapper Aries are
he’s more than just a rapper Aries are he’s he’s like a all-around businessman
he’s he’s like a all-around businessman
he’s he’s like a all-around businessman and I respect that about coming you know
and I respect that about coming you know
and I respect that about coming you know those little things you learn from guys
those little things you learn from guys
those little things you learn from guys like that that you hang around and you
like that that you hang around and you
like that that you hang around and you take you take little tips and a platter
take you take little tips and a platter
take you take little tips and a platter so alright one definition that I have
so alright one definition that I have
so alright one definition that I have for a good team is a group of people
for a good team is a group of people
for a good team is a group of people that makes better decisions as a whole
that makes better decisions as a whole
that makes better decisions as a whole than would individually make is a sum of
than would individually make is a sum of
than would individually make is a sum of the parts and when you’re I think most
the parts and when you’re I think most
the parts and when you’re I think most smart people like learning right and I
smart people like learning right and I
smart people like learning right and I mean that’s like one of the thrills of
mean that’s like one of the thrills of
mean that’s like one of the thrills of starting a company right is you’re just
starting a company right is you’re just
starting a company right is you’re just that the learning curve can be so steep
that the learning curve can be so steep
that the learning curve can be so steep and if you can set up a team dynamic
and if you can set up a team dynamic
and if you can set up a team dynamic where you’re constantly learning from
where you’re constantly learning from
where you’re constantly learning from the people around you then I mean what’s
the people around you then I mean what’s
the people around you then I mean what’s better right these are the people I wake
better right these are the people I wake
better right these are the people I wake up every morning and I want to I want to
up every morning and I want to I want to
up every morning and I want to I want to go learn from and was from is that one
go learn from and was from is that one
go learn from and was from is that one of your heuristics for hiring people to
of your heuristics for hiring people to
of your heuristics for hiring people to to like hire people that you learn from
to like hire people that you learn from
to like hire people that you learn from yeah uh and when building a team you
yeah uh and when building a team you
yeah uh and when building a team you want it to you want to think about the
want it to you want to think about the
want it to you want to think about the dynamic so that way you can maintain
dynamic so that way you can maintain
dynamic so that way you can maintain this property that the team makes better
this property that the team makes better
this property that the team makes better decisions as a group than any individual
decisions as a group than any individual
decisions as a group than any individual would when we come into the world we
would when we come into the world we
would when we come into the world we come in as an empty vessel you don’t
come in as an empty vessel you don’t
come in as an empty vessel you don’t know anything you’ve got no information
know anything you’ve got no information
know anything you’ve got no information and here you are this empty vessel it’s
and here you are this empty vessel it’s
and here you are this empty vessel it’s empty glass and all of a sudden you come
empty glass and all of a sudden you come
empty glass and all of a sudden you come into the world and the second you get
into the world and the second you get
into the world and the second you get into the world you get filled up with
into the world you get filled up with
into the world you get filled up with information from who everyone and
information from who everyone and
information from who everyone and everything all around you so pretty soon
everything all around you so pretty soon
everything all around you so pretty soon you are a factor a result of this
you are a factor a result of this
you are a factor a result of this information and so why do you think the
information and so why do you think the
information and so why do you think the way you think
way you think
way you think what does anybody think really thing
what does anybody think really thing
what does anybody think really thing because of the information that is
because of the information that is
because of the information that is stored in the file
stored in the file
stored in the file of your mind your mind is nothing more
of your mind your mind is nothing more
of your mind your mind is nothing more than a big old foul cabbage it stores
than a big old foul cabbage it stores
than a big old foul cabbage it stores information and so literally the only
information and so literally the only
information and so literally the only thing you can think is what’s in the
thing you can think is what’s in the
thing you can think is what’s in the files of your mind and the only things
files of your mind and the only things
files of your mind and the only things in the files of your – what you lurked
in the files of your – what you lurked
in the files of your – what you lurked what you were told the information
what you were told the information
what you were told the information that’s in there you cannot pull out a
that’s in there you cannot pull out a
that’s in there you cannot pull out a file of a file cabinet that’s not there
file of a file cabinet that’s not there
file of a file cabinet that’s not there and that’s the difference between
and that’s the difference between
and that’s the difference between successful people and unsuccessful
successful people and unsuccessful
successful people and unsuccessful people successful people have file in
people successful people have file in
people successful people have file in their file cabinet that are files that
their file cabinet that are files that
their file cabinet that are files that lead to success when Donald Trump makes
lead to success when Donald Trump makes
lead to success when Donald Trump makes a decision normally that decision
a decision normally that decision
a decision normally that decision results in success so why is it that his
results in success so why is it that his
results in success so why is it that his decisions result in success he has
decisions result in success he has
decisions result in success he has trials in his mind that are success
trials in his mind that are success
trials in his mind that are success based on well fixed file norm it’s
based on well fixed file norm it’s
based on well fixed file norm it’s normal it’s natural brand it’s natural
normal it’s natural brand it’s natural
normal it’s natural brand it’s natural for most rich people because they have
for most rich people because they have
for most rich people because they have filed in their file cabinet called their
filed in their file cabinet called their
filed in their file cabinet called their mind net result in actions that result
mind net result in actions that result
mind net result in actions that result in success
in success
in success most people are the opposite why because
most people are the opposite why because
most people are the opposite why because most people learn about money about
most people learn about money about
most people learn about money about success about happiness from people who
success about happiness from people who
success about happiness from people who aren’t successful well being happy so if
aren’t successful well being happy so if
aren’t successful well being happy so if that’s what you learn what do you expect
that’s what you learn what do you expect
that’s what you learn what do you expect so what you do well you need to
so what you do well you need to
so what you do well you need to reprogram need to relearn you need to
reprogram need to relearn you need to
reprogram need to relearn you need to put some new information in the files of
put some new information in the files of
put some new information in the files of your mind and then you need to have some
your mind and then you need to have some
your mind and then you need to have some new actions from those files and you
new actions from those files and you
new actions from those files and you will get new results now language is
will get new results now language is
will get new results now language is part of communication but there’s a much
part of communication but there’s a much
part of communication but there’s a much bigger piece of communication than
bigger piece of communication than
bigger piece of communication than language which is the nonverbal
language which is the nonverbal
language which is the nonverbal communication that happens between
communication that happens between
communication that happens between people most persuasion most bonding most
people most persuasion most bonding most
people most persuasion most bonding most connection happens on channels other
connection happens on channels other
connection happens on channels other than the words right so you’ve heard the
than the words right so you’ve heard the
than the words right so you’ve heard the the old estimates that you know over 90
the old estimates that you know over 90
the old estimates that you know over 90 percent of your communication is your
percent of your communication is your
percent of your communication is your voice tone in your body language
voice tone in your body language
voice tone in your body language communication is so important and what’s
communication is so important and what’s
communication is so important and what’s amazing is most people are just
amazing is most people are just
amazing is most people are just unconscious they’re not paying any
unconscious they’re not paying any
unconscious they’re not paying any attention to it they’re not learning how
attention to it they’re not learning how
attention to it they’re not learning how to communicate with and connect with
to communicate with and connect with
to communicate with and connect with other people better so learn about body
other people better so learn about body
other people better so learn about body language learn about nonverbal
language learn about nonverbal
language learn about nonverbal communication learn about how to connect
communication learn about how to connect
communication learn about how to connect with people and build rapport
”
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