hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s video I’m going to answer two questions
video I’m going to answer two questions
video I’m going to answer two questions from one of my form tutor Chris who is a
from one of my form tutor Chris who is a
from one of my form tutor Chris who is a new entrepreneur and he wrote in he’s
new entrepreneur and he wrote in he’s
new entrepreneur and he wrote in he’s from England and he said he’s trying to
from England and he said he’s trying to
from England and he said he’s trying to launch a bicycle billboard company and
launch a bicycle billboard company and
launch a bicycle billboard company and his first question was what would it
his first question was what would it
his first question was what would it take to convince your business to adopt
take to convince your business to adopt
take to convince your business to adopt a new advertising medium that you
a new advertising medium that you
a new advertising medium that you haven’t used before so Chris quickly for
haven’t used before so Chris quickly for
haven’t used before so Chris quickly for this one I think for me it would be a
this one I think for me it would be a
this one I think for me it would be a small test I get pitched a whole bunch
small test I get pitched a whole bunch
small test I get pitched a whole bunch of times on trying out different
of times on trying out different
of times on trying out different products or services and most of the
products or services and most of the
products or services and most of the time I say no unless I see you know real
time I say no unless I see you know real
time I say no unless I see you know real potential value but I won’t pay for
potential value but I won’t pay for
potential value but I won’t pay for anything until I see that it’s working
anything until I see that it’s working
anything until I see that it’s working I’m a firm believer not spending money
I’m a firm believer not spending money
I’m a firm believer not spending money till you’re making money so for me to
till you’re making money so for me to
till you’re making money so for me to try it your service I’d have to do a
try it your service I’d have to do a
try it your service I’d have to do a free trial I have to you know see that
free trial I have to you know see that
free trial I have to you know see that it’s working on a small scale and if it
it’s working on a small scale and if it
it’s working on a small scale and if it is and I’m getting you know increased
is and I’m getting you know increased
is and I’m getting you know increased revenue and it’s driving me business
revenue and it’s driving me business
revenue and it’s driving me business then I’m going to spend and you know
then I’m going to spend and you know
then I’m going to spend and you know hopefully spend big with you because
hopefully spend big with you because
hopefully spend big with you because what you’re doing is really working so
what you’re doing is really working so
what you’re doing is really working so especially now since you haven’t started
especially now since you haven’t started
especially now since you haven’t started this thing yet and you don’t have any
this thing yet and you don’t have any
this thing yet and you don’t have any track record I would say you have to do
track record I would say you have to do
track record I would say you have to do some free trials with some businesses
some free trials with some businesses
some free trials with some businesses look at who else is already advertising
look at who else is already advertising
look at who else is already advertising on kind of mobile if you’re looking at
on kind of mobile if you’re looking at
on kind of mobile if you’re looking at the buses for example going by the
the buses for example going by the
the buses for example going by the benches who’s advertising they’re
benches who’s advertising they’re
benches who’s advertising they’re already and start to try to go after
already and start to try to go after
already and start to try to go after those types of company – they’re already
those types of company – they’re already
those types of company – they’re already kind of understanding importance of
kind of understanding importance of
kind of understanding importance of doing it start on a free trial build up
doing it start on a free trial build up
doing it start on a free trial build up momentum show that you know it’s working
momentum show that you know it’s working
momentum show that you know it’s working you offer them a couple months then you
you offer them a couple months then you
you offer them a couple months then you know have priced in at the beginning you
know have priced in at the beginning you
know have priced in at the beginning you know then you start ratcheting it up as
know then you start ratcheting it up as
know then you start ratcheting it up as you see they’re getting results so
you see they’re getting results so
you see they’re getting results so that’s how that’s how I would do it kind
that’s how that’s how I would do it kind
that’s how that’s how I would do it kind of sucks it the first part but a friend
of sucks it the first part but a friend
of sucks it the first part but a friend entrepreneur you got to go out and get
entrepreneur you got to go out and get
entrepreneur you got to go out and get some clients even better would be to try
some clients even better would be to try
some clients even better would be to try to build around your client I’m a huge
to build around your client I’m a huge
to build around your client I’m a huge advocate are trying to build around the
advocate are trying to build around the
advocate are trying to build around the customer so before launching this
customer so before launching this
customer so before launching this business I’d go and start talking to
business I’d go and start talking to
business I’d go and start talking to these customers and asking is this
these customers and asking is this
these customers and asking is this something that’s really needed right and
something that’s really needed right and
something that’s really needed right and how would you do it how would we be able
how would you do it how would we be able
how would you do it how would we be able to provide the most value to you
to provide the most value to you
to provide the most value to you compared to bus advertising or
compared to bus advertising or
compared to bus advertising or Chadd vert izing and we will give you
Chadd vert izing and we will give you
Chadd vert izing and we will give you some ideas and if they give you ideas
some ideas and if they give you ideas
some ideas and if they give you ideas then it’s going to be a great idea
then it’s going to be a great idea
then it’s going to be a great idea because it’s their own idea and they’re
because it’s their own idea and they’re
because it’s their own idea and they’re willing to pay you to help them
willing to pay you to help them
willing to pay you to help them implement that idea so I would go and
implement that idea so I would go and
implement that idea so I would go and start talking to customers as well try
start talking to customers as well try
start talking to customers as well try to build a product or service that’s
to build a product or service that’s
to build a product or service that’s going to help you know help them out
going to help you know help them out
going to help you know help them out more than what you had in mind and maybe
more than what you had in mind and maybe
more than what you had in mind and maybe similar to what you had but chances are
similar to what you had but chances are
similar to what you had but chances are they’re going to want to change it at
they’re going to want to change it at
they’re going to want to change it at tweeks and they’re the customer so
tweeks and they’re the customer so
tweeks and they’re the customer so they’re going to pay you to do it why
they’re going to pay you to do it why
they’re going to pay you to do it why not those the first question second
not those the first question second
not those the first question second question was would you recommend
question was would you recommend
question was would you recommend outsourcing sales for small startups and
outsourcing sales for small startups and
outsourcing sales for small startups and you – my answer here is no mostly
you – my answer here is no mostly
you – my answer here is no mostly because you don’t know if your product
because you don’t know if your product
because you don’t know if your product or service is going to work and that’s
or service is going to work and that’s
or service is going to work and that’s your job as a founder to go out and
your job as a founder to go out and
your job as a founder to go out and start talking to customers and show that
start talking to customers and show that
start talking to customers and show that you have something that people are
you have something that people are
you have something that people are actually going to be able to use where
actually going to be able to use where
actually going to be able to use where it’s hard to attract the salesperson to
it’s hard to attract the salesperson to
it’s hard to attract the salesperson to join a company with zero track record
join a company with zero track record
join a company with zero track record and you don’t know if your service is
and you don’t know if your service is
and you don’t know if your service is something that people are going to want
something that people are going to want
something that people are going to want to take on or not so before you get to
to take on or not so before you get to
to take on or not so before you get to sold on how your you know bicycle
sold on how your you know bicycle
sold on how your you know bicycle advertising system is going to work
advertising system is going to work
advertising system is going to work again build around the customer it’s
again build around the customer it’s
again build around the customer it’s your job as a founder to go out and make
your job as a founder to go out and make
your job as a founder to go out and make sure that you have a viable product or
sure that you have a viable product or
sure that you have a viable product or service go start talking to customers
service go start talking to customers
service go start talking to customers see if they like your idea get their
see if they like your idea get their
see if they like your idea get their feedback make changes and tweaks show
feedback make changes and tweaks show
feedback make changes and tweaks show that what you can you know deliver
that what you can you know deliver
that what you can you know deliver something that’s going to be value add
something that’s going to be value add
something that’s going to be value add and then once you’re confident in that
and then once you’re confident in that
and then once you’re confident in that you’re able to bring on a sales person
you’re able to bring on a sales person
you’re able to bring on a sales person who can you know do a better job going
who can you know do a better job going
who can you know do a better job going out sales expand your business and you
out sales expand your business and you
out sales expand your business and you have some track record that they’re
have some track record that they’re
have some track record that they’re going to want to come on board and help
going to want to come on board and help
going to want to come on board and help you out with so that would be my advice
you out with so that would be my advice
you out with so that would be my advice you might be able to have somebody kind
you might be able to have somebody kind
you might be able to have somebody kind of help you generate a couple leads or
of help you generate a couple leads or
of help you generate a couple leads or do some research for you but I think
do some research for you but I think
do some research for you but I think it’s going to be on you at the start to
it’s going to be on you at the start to
it’s going to be on you at the start to go out and also prove to yourself that
go out and also prove to yourself that
go out and also prove to yourself that what you have is a viable business and
what you have is a viable business and
what you have is a viable business and something that you’re going to you know
something that you’re going to you know
something that you’re going to you know plant your stick in the ground and spend
plant your stick in the ground and spend
plant your stick in the ground and spend the next couple years building so
the next couple years building so
the next couple years building so hopefully that helps if you guys liked
hopefully that helps if you guys liked
hopefully that helps if you guys liked the video please give it a thumbs up it
the video please give it a thumbs up it
the video please give it a thumbs up it makes me want to do more of these videos
makes me want to do more of these videos
makes me want to do more of these videos for you and if you have a question or Bs
for you and if you have a question or Bs
for you and if you have a question or Bs comment on this video I’d love to see it
comment on this video I’d love to see it
comment on this video I’d love to see it from leave it in the comments below so
from leave it in the comments below so
from leave it in the comments below so thank you and we’ll see you on the next
thank you and we’ll see you on the next
thank you and we’ll see you on the next episode
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