hey at seven I recently did a webinar on social media with the guys from digital
social media with the guys from digital
social media with the guys from digital vidya and we had so many questions at
vidya and we had so many questions at
vidya and we had so many questions at the end of it that I couldn’t get to the
the end of it that I couldn’t get to the
the end of it that I couldn’t get to the mall and I promised everybody that I had
mall and I promised everybody that I had
mall and I promised everybody that I had asked a question that I would do a video
asked a question that I would do a video
asked a question that I would do a video response for those who I couldn’t answer
response for those who I couldn’t answer
response for those who I couldn’t answer on the on the webinar itself and so I
on the on the webinar itself and so I
on the on the webinar itself and so I finally got the Excel spreadsheet of all
finally got the Excel spreadsheet of all
finally got the Excel spreadsheet of all the questions and hopefully I’m not
the questions and hopefully I’m not
the questions and hopefully I’m not shooting myself in the foot here with
shooting myself in the foot here with
shooting myself in the foot here with all the questions here but I’m gonna
all the questions here but I’m gonna
all the questions here but I’m gonna answer the questions and let’s see how
answer the questions and let’s see how
answer the questions and let’s see how it go so the topic is social media so
it go so the topic is social media so
it go so the topic is social media so let’s see what we got what we got what
let’s see what we got what we got what
let’s see what we got what we got what we got him can we choose one single word
we got him can we choose one single word
we got him can we choose one single word for business any tips yes so the main
for business any tips yes so the main
for business any tips yes so the main theme of the the webinar was picking one
theme of the the webinar was picking one
theme of the the webinar was picking one word to define your business when you do
word to define your business when you do
word to define your business when you do that you you stand for something
that you you stand for something
that you you stand for something important you attract people who want to
important you attract people who want to
important you attract people who want to work with you you’re sharing stuff in
work with you you’re sharing stuff in
work with you you’re sharing stuff in your social media campaigns that mean
your social media campaigns that mean
your social media campaigns that mean something that get people excited that
something that get people excited that
something that get people excited that people want to then spread right most
people want to then spread right most
people want to then spread right most yourself is boring and it is having one
yourself is boring and it is having one
yourself is boring and it is having one word that means something to you and
word that means something to you and
word that means something to you and when you’re creating content for it it’s
when you’re creating content for it it’s
when you’re creating content for it it’s it’s your guiding beacon such as social
it’s your guiding beacon such as social
it’s your guiding beacon such as social media is everything every decision you
media is everything every decision you
media is everything every decision you have to make in your business you can
have to make in your business you can
have to make in your business you can match it up to your one word so another
match it up to your one word so another
match it up to your one word so another example again me and believe i got the
example again me and believe i got the
example again me and believe i got the plane i believe is on the back you have
plane i believe is on the back you have
plane i believe is on the back you have to believe in entrepreneurs to be a part
to believe in entrepreneurs to be a part
to believe in entrepreneurs to be a part of my team right if you look at the
of my team right if you look at the
of my team right if you look at the content that i share on social media all
content that i share on social media all
content that i share on social media all of them facebook twitter youtube it’s
of them facebook twitter youtube it’s
of them facebook twitter youtube it’s always about believing in entrepreneurs
always about believing in entrepreneurs
always about believing in entrepreneurs is giving helpful advice tips
is giving helpful advice tips
is giving helpful advice tips suggestions and if if something comes
suggestions and if if something comes
suggestions and if if something comes across my desk that I like that even if
across my desk that I like that even if
across my desk that I like that even if I have in Korea I just like it I’ll
I have in Korea I just like it I’ll
I have in Korea I just like it I’ll share it because it relates to believe
share it because it relates to believe
share it because it relates to believe and everybody who follows me on other
and everybody who follows me on other
and everybody who follows me on other social media networks are used to that
social media networks are used to that
social media networks are used to that kind of content so they love it how do
kind of content so they love it how do
kind of content so they love it how do you pick your one word assuming you’re
you pick your one word assuming you’re
you pick your one word assuming you’re the owner of the business the one word
the owner of the business the one word
the owner of the business the one word isn’t about your business it’s about you
isn’t about your business it’s about you
isn’t about your business it’s about you it’s finding your own personal one word
it’s finding your own personal one word
it’s finding your own personal one word and the way to find it so I’m writing an
and the way to find it so I’m writing an
and the way to find it so I’m writing an entire book on this but let me try to
entire book on this but let me try to
entire book on this but let me try to condense it into like a couple minutes
condense it into like a couple minutes
condense it into like a couple minutes think about all the things that make you
think about all the things that make you
think about all the things that make you happy in your life and have always made
happy in your life and have always made
happy in your life and have always made you happy thinking about your favorite
you happy thinking about your favorite
you happy thinking about your favorite book your best friend your favorite
book your best friend your favorite
book your best friend your favorite movie the music you like to listen to
movie the music you like to listen to
movie the music you like to listen to the company’s you’ve started your
the company’s you’ve started your
the company’s you’ve started your favorite boss what you love about your
favorite boss what you love about your
favorite boss what you love about your parents there’s a common theme across
parents there’s a common theme across
parents there’s a common theme across everything that makes you happy there’s
everything that makes you happy there’s
everything that makes you happy there’s one word that connects all of them and
one word that connects all of them and
one word that connects all of them and that’s what you want to build your one
that’s what you want to build your one
that’s what you want to build your one word campaign around and it’s a personal
word campaign around and it’s a personal
word campaign around and it’s a personal one word that you bring to your business
one word that you bring to your business
one word that you bring to your business so believers mine I you know my favorite
so believers mine I you know my favorite
so believers mine I you know my favorite movie is Seabiscuit it’s about this
movie is Seabiscuit it’s about this
movie is Seabiscuit it’s about this horse that everybody counted out and
horse that everybody counted out and
horse that everybody counted out and came back and won all these races it was
came back and won all these races it was
came back and won all these races it was one of nobody believed in but they
one of nobody believed in but they
one of nobody believed in but they believe in themselves and so I brought
believe in themselves and so I brought
believe in themselves and so I brought that to my business another example a
that to my business another example a
that to my business another example a buddy of mine runs a training company
buddy of mine runs a training company
buddy of mine runs a training company called last minute training and he is
called last minute training and he is
called last minute training and he is really he loves customer service so what
really he loves customer service so what
really he loves customer service so what he wants to do is delight people and he
he wants to do is delight people and he
he wants to do is delight people and he believes in that himself it’s this is a
believes in that himself it’s this is a
believes in that himself it’s this is a value right it’s a core value to you
value right it’s a core value to you
value right it’s a core value to you it’s not your it’s not just your
it’s not your it’s not just your
it’s not your it’s not just your business and whatever you bring comes to
business and whatever you bring comes to
business and whatever you bring comes to your business so he sells training but
your business so he sells training but
your business so he sells training but his core value was delighted so his work
his core value was delighted so his work
his core value was delighted so his work is about being delighted and that’s what
is about being delighted and that’s what
is about being delighted and that’s what he he focuses his business on if you
he he focuses his business on if you
he he focuses his business on if you come you’re hiring sales movers company
come you’re hiring sales movers company
come you’re hiring sales movers company if you don’t believe in hiring if you
if you don’t believe in hiring if you
if you don’t believe in hiring if you don’t believe in delighting the customer
don’t believe in delighting the customer
don’t believe in delighting the customer you’re not going to have a great job
you’re not going to have a great job
you’re not going to have a great job you’re not going to fit in with that
you’re not going to fit in with that
you’re not going to fit in with that business he’s not going to hire you even
business he’s not going to hire you even
business he’s not going to hire you even if you look great on paper social media
if you look great on paper social media
if you look great on paper social media stuff these planning should be around
stuff these planning should be around
stuff these planning should be around being delight and delight in your
being delight and delight in your
being delight and delight in your customers and so it’s a guiding beacon
customers and so it’s a guiding beacon
customers and so it’s a guiding beacon it so it’s finding your own personal one
it so it’s finding your own personal one
it so it’s finding your own personal one word at your own personal value the most
word at your own personal value the most
word at your own personal value the most important value to you and then bringing
important value to you and then bringing
important value to you and then bringing that to your business and everything
that to your business and everything
that to your business and everything that you do that was from sue rob thank
that you do that was from sue rob thank
that you do that was from sue rob thank you for the question the next one comes
you for the question the next one comes
you for the question the next one comes from and I’m you know I’m sorry if I
from and I’m you know I’m sorry if I
from and I’m you know I’m sorry if I mispronounced your guys names indrajit
mispronounced your guys names indrajit
mispronounced your guys names indrajit who wrote in how such how can one word
who wrote in how such how can one word
who wrote in how such how can one word be patented is it essential so you can’t
be patented is it essential so you can’t
be patented is it essential so you can’t patent the word you can’t patent the
patent the word you can’t patent the
patent the word you can’t patent the word it’s not going to happen and ideal
word it’s not going to happen and ideal
word it’s not going to happen and ideal you’re picking a word that is if you’re
you’re picking a word that is if you’re
you’re picking a word that is if you’re picking a word with power that has
picking a word with power that has
picking a word with power that has meaning somebody else has used it before
meaning somebody else has used it before
meaning somebody else has used it before if you look at believe you know for me
if you look at believe you know for me
if you look at believe you know for me that means something to me but tons of
that means something to me but tons of
that means something to me but tons of people have used belief before right you
people have used belief before right you
people have used belief before right you know Justin Bieber has a
know Justin Bieber has a
know Justin Bieber has a album called believe there’s lots of
album called believe there’s lots of
album called believe there’s lots of songs that have that have been used that
songs that have that have been used that
songs that have that have been used that called believe and that’s ok that’s
called believe and that’s ok that’s
called believe and that’s ok that’s great like these are all there they’re
great like these are all there they’re
great like these are all there they’re aligned with me to these are all
aligned with me to these are all
aligned with me to these are all potential partners for me to work with
potential partners for me to work with
potential partners for me to work with so don’t worry about patenting your one
so don’t worry about patenting your one
so don’t worry about patenting your one word you can’t it’s your value you
word you can’t it’s your value you
word you can’t it’s your value you should want to spread it and share it
should want to spread it and share it
should want to spread it and share it and let people know what it means to you
and let people know what it means to you
and let people know what it means to you why it’s important because you’re going
why it’s important because you’re going
why it’s important because you’re going to track people who believe in the same
to track people who believe in the same
to track people who believe in the same thing you have that same one word that’s
thing you have that same one word that’s
thing you have that same one word that’s the ideal way ok next if I’m new to
the ideal way ok next if I’m new to
the ideal way ok next if I’m new to social media marketing what would you
social media marketing what would you
social media marketing what would you recommend the test the waters while
recommend the test the waters while
recommend the test the waters while managing online reputation this is from
managing online reputation this is from
managing online reputation this is from Sri Ram so if you’re new to social media
starts slowly because too many people
starts slowly because too many people they start social media they they go
they start social media they they go
they start social media they they go crazy they post you know five times a
crazy they post you know five times a
crazy they post you know five times a day and then they give up after two
day and then they give up after two
day and then they give up after two weeks because they’re not see any
weeks because they’re not see any
weeks because they’re not see any results you have to make sure that
results you have to make sure that
results you have to make sure that you’re getting results from it and so on
you’re getting results from it and so on
you’re getting results from it and so on the webinar and you can go back to watch
the webinar and you can go back to watch
the webinar and you can go back to watch it again and maybe this question was
it again and maybe this question was
it again and maybe this question was asked early i talked about how to take
asked early i talked about how to take
asked early i talked about how to take baby steps and get started on a small
baby steps and get started on a small
baby steps and get started on a small scale prove it so first step is just
scale prove it so first step is just
scale prove it so first step is just make sure you have the accounts nobody
make sure you have the accounts nobody
make sure you have the accounts nobody else can take it from you then research
else can take it from you then research
else can take it from you then research to see if your customers are actually
to see if your customers are actually
to see if your customers are actually there right if your customers are on
there right if your customers are on
there right if your customers are on twitter you should be on twitter its
twitter you should be on twitter its
twitter you should be on twitter its marketing 101 you want to be where your
marketing 101 you want to be where your
marketing 101 you want to be where your customers are if your customers aren’t
customers are if your customers aren’t
customers are if your customers aren’t on twitter don’t go on twitter it’s not
on twitter don’t go on twitter it’s not
on twitter don’t go on twitter it’s not worth your time because your customers
worth your time because your customers
worth your time because your customers aren’t there so be where your customers
aren’t there so be where your customers
aren’t there so be where your customers are number three is just just pay
are number three is just just pay
are number three is just just pay attention pay attention and see people
attention pay attention and see people
attention pay attention and see people are talking about you right even if you
are talking about you right even if you
are talking about you right even if you just have your twitter name on your web
just have your twitter name on your web
just have your twitter name on your web site of a customer’s looking for you
site of a customer’s looking for you
site of a customer’s looking for you they may talk about you right i’d like
they may talk about you right i’d like
they may talk about you right i’d like to look for the twitter handle of the
to look for the twitter handle of the
to look for the twitter handle of the companies that i deal with and i’ll talk
companies that i deal with and i’ll talk
companies that i deal with and i’ll talk about them so just saying just just see
about them so just saying just just see
about them so just saying just just see people are talking about you then
people are talking about you then
people are talking about you then recognize your champions so the people
recognize your champions so the people
recognize your champions so the people who are talking about you you just say
who are talking about you you just say
who are talking about you you just say thank you right you’re not actively
thank you right you’re not actively
thank you right you’re not actively doing anything none of this actually
doing anything none of this actually
doing anything none of this actually takes much time at all all of that is
takes much time at all all of that is
takes much time at all all of that is pretty simple easy you’re not going to
pretty simple easy you’re not going to
pretty simple easy you’re not going to get bombarded with questions and then
get bombarded with questions and then
get bombarded with questions and then slowly work into creating content ok you
slowly work into creating content ok you
slowly work into creating content ok you post your thoughts your expertise things
post your thoughts your expertise things
post your thoughts your expertise things that mean something to you again think
that mean something to you again think
that mean something to you again think about things around your one word start
about things around your one word start
about things around your one word start with just something once a week don’t go
with just something once a week don’t go
with just something once a week don’t go crazy show results prove to your
crazy show results prove to your
crazy show results prove to your hope that it’s worth your time right
hope that it’s worth your time right
hope that it’s worth your time right you’re busy entrepreneur I’m a busy
you’re busy entrepreneur I’m a busy
you’re busy entrepreneur I’m a busy entrepreneur you’re busy in your job
entrepreneur you’re busy in your job
entrepreneur you’re busy in your job whatever you’re doing you don’t have
whatever you’re doing you don’t have
whatever you’re doing you don’t have time to spend five hours a day on social
time to spend five hours a day on social
time to spend five hours a day on social media right you have to prove that it’s
media right you have to prove that it’s
media right you have to prove that it’s worth the time investment so prove it to
worth the time investment so prove it to
worth the time investment so prove it to yourself prove that people are
yourself prove that people are
yourself prove that people are interacting with you share only things
interacting with you share only things
interacting with you share only things that mean something to you once a week
that mean something to you once a week
that mean something to you once a week start it off and show that people are
start it off and show that people are
start it off and show that people are interacting or responding to you love
interacting or responding to you love
interacting or responding to you love your stuff and then slowly start
your stuff and then slowly start
your stuff and then slowly start expanding but every step along the way
expanding but every step along the way
expanding but every step along the way you’re proving to yourself that this
you’re proving to yourself that this
you’re proving to yourself that this thing works okay next for smbs the
thing works okay next for smbs the
thing works okay next for smbs the social media marketing budget is that
social media marketing budget is that
social media marketing budget is that much how do you reach more audiences
much how do you reach more audiences
much how do you reach more audiences organically thanks a lot for the amazing
organically thanks a lot for the amazing
organically thanks a lot for the amazing session it’s perfect that’s from a meet
session it’s perfect that’s from a meet
session it’s perfect that’s from a meet so I’m glad you enjoyed it and me I
so I’m glad you enjoyed it and me I
so I’m glad you enjoyed it and me I don’t believe we need to do advertising
don’t believe we need to do advertising
don’t believe we need to do advertising in a social media campaign the key is
in a social media campaign the key is
in a social media campaign the key is that again you’re making somebody feel
that again you’re making somebody feel
that again you’re making somebody feel something because if you poor
something because if you poor
something because if you poor advertising dollars on top of a mediocre
advertising dollars on top of a mediocre
advertising dollars on top of a mediocre campaign a crappy campaign if you’re out
campaign a crappy campaign if you’re out
campaign a crappy campaign if you’re out there just promoting your coupon codes
there just promoting your coupon codes
there just promoting your coupon codes and hey here check out my latest blog
and hey here check out my latest blog
and hey here check out my latest blog post advertising that is not going to
post advertising that is not going to
post advertising that is not going to help you with anything you’re not gonna
help you with anything you’re not gonna
help you with anything you’re not gonna you don’t need a budget right yeah but
you don’t need a budget right yeah but
you don’t need a budget right yeah but unlimited budgets not going to help you
unlimited budgets not going to help you
unlimited budgets not going to help you because it’s not something that people
because it’s not something that people
because it’s not something that people want to read right doesn’t have any
want to read right doesn’t have any
want to read right doesn’t have any feeling to it on the other side you’ll
feeling to it on the other side you’ll
feeling to it on the other side you’ll see tons of campaigns that have get
see tons of campaigns that have get
see tons of campaigns that have get started that have no advertising budget
started that have no advertising budget
started that have no advertising budget but have feeling to it say something
but have feeling to it say something
but have feeling to it say something strong stand for something and people
strong stand for something and people
strong stand for something and people just want to share it right if you look
just want to share it right if you look
just want to share it right if you look at you look at myself I don’t advertise
at you look at myself I don’t advertise
at you look at myself I don’t advertise any of my stuff there’s no advertising
any of my stuff there’s no advertising
any of my stuff there’s no advertising dollars spent you look at the belief
dollars spent you look at the belief
dollars spent you look at the belief video that I talked about in the my
video that I talked about in the my
video that I talked about in the my youth in the webinar no other times I
youth in the webinar no other times I
youth in the webinar no other times I also spent on that 350,000 views on it
also spent on that 350,000 views on it
also spent on that 350,000 views on it because it’s a the message is something
because it’s a the message is something
because it’s a the message is something that connects with people so what I
that connects with people so what I
that connects with people so what I would say is if you give a limited
would say is if you give a limited
would say is if you give a limited budget dollar-wise you have a limited
budget dollar-wise you have a limited
budget dollar-wise you have a limited amount of time whatever your spending
amount of time whatever your spending
amount of time whatever your spending should go into creating something
should go into creating something
should go into creating something amazing don’t worry about the marketing
amazing don’t worry about the marketing
amazing don’t worry about the marketing promoting of it because if it’s good
promoting of it because if it’s good
promoting of it because if it’s good people will share it that’s the power of
people will share it that’s the power of
people will share it that’s the power of social media so spend your dollars your
social media so spend your dollars your
social media so spend your dollars your time your energy your resources on
time your energy your resources on
time your energy your resources on creating something that when you look at
creating something that when you look at
creating something that when you look at it you say yeah that’s awesome I made
it you say yeah that’s awesome I made
it you say yeah that’s awesome I made that you should feel proud of
that you should feel proud of
that you should feel proud of whatever you’re creating and don’t worry
whatever you’re creating and don’t worry
whatever you’re creating and don’t worry about posting something three times a
about posting something three times a
about posting something three times a week post something once a week make it
week post something once a week make it
week post something once a week make it great make an amazing feel proud you
great make an amazing feel proud you
great make an amazing feel proud you know you want to make something that
know you want to make something that
know you want to make something that you’re happy to show your family
you’re happy to show your family
you’re happy to show your family something you’re happy to show your
something you’re happy to show your
something you’re happy to show your parents are your kids or your co-workers
parents are your kids or your co-workers
parents are your kids or your co-workers or your friends right like look what I
or your friends right like look what I
or your friends right like look what I just me it’s got to be that strong if
just me it’s got to be that strong if
just me it’s got to be that strong if it’s that strong and people feel the
it’s that strong and people feel the
it’s that strong and people feel the same connection then they’re going to
same connection then they’re going to
same connection then they’re going to want to share with their friends you
want to share with their friends you
want to share with their friends you don’t need advertising dollars 40 k next
don’t need advertising dollars 40 k next
don’t need advertising dollars 40 k next but Baba so this is from soo Rob maybe
but Baba so this is from soo Rob maybe
but Baba so this is from soo Rob maybe another scrub I’m a student and
another scrub I’m a student and
another scrub I’m a student and launching a new website next week I want
launching a new website next week I want
launching a new website next week I want to create buzz any suggestions from you
to create buzz any suggestions from you
to create buzz any suggestions from you for social media buzz so for a new
for social media buzz so for a new
for social media buzz so for a new website launch I’d say again think about
website launch I’d say again think about
website launch I’d say again think about what what you want to accomplish with
what what you want to accomplish with
what what you want to accomplish with the site right why are you creating this
the site right why are you creating this
the site right why are you creating this site what big problem are you trying to
site what big problem are you trying to
site what big problem are you trying to solve because her website there’s tons
solve because her website there’s tons
solve because her website there’s tons of websites millions of websites people
of websites millions of websites people
of websites millions of websites people onto websites all the time and i get i
onto websites all the time and i get i
onto websites all the time and i get i get hit up constantly with people wanted
get hit up constantly with people wanted
get hit up constantly with people wanted me to promote their website what big
me to promote their website what big
me to promote their website what big problem does your website saw but why
problem does your website saw but why
problem does your website saw but why should I care right if I had to
should I care right if I had to
should I care right if I had to underline one main theme for all of my
underline one main theme for all of my
underline one main theme for all of my talks and everything it’s that you want
talks and everything it’s that you want
talks and everything it’s that you want people to care if people care they’ll
people to care if people care they’ll
people to care if people care they’ll share it if they don’t care they won’t
share it if they don’t care they won’t
share it if they don’t care they won’t and no matter how much you span people
and no matter how much you span people
and no matter how much you span people and bombard people and plastic people
and bombard people and plastic people
and bombard people and plastic people with messages if they don’t care about
with messages if they don’t care about
with messages if they don’t care about it they’re not going to share so what
it they’re not going to share so what
it they’re not going to share so what big message does your website have what
big message does your website have what
big message does your website have what big problem are you solving and how can
big problem are you solving and how can
big problem are you solving and how can you get people to care if you can do
you get people to care if you can do
you get people to care if you can do that then people will spread it and I
that then people will spread it and I
that then people will spread it and I would think about so maybe a more
would think about so maybe a more
would think about so maybe a more tactical thing if I could think about
tactical thing if I could think about
tactical thing if I could think about who to reach out to find people who are
who to reach out to find people who are
who to reach out to find people who are aligned with your mission so if you had
aligned with your mission so if you had
aligned with your mission so if you had a new website for entrepreneurs that
a new website for entrepreneurs that
a new website for entrepreneurs that solved a really big problem for
solved a really big problem for
solved a really big problem for entrepreneurs you’d want to share it
entrepreneurs you’d want to share it
entrepreneurs you’d want to share it with me where you can reach out to me on
with me where you can reach out to me on
with me where you can reach out to me on Twitter and people do all the time and
Twitter and people do all the time and
Twitter and people do all the time and let me know about this new website
let me know about this new website
let me know about this new website you’re launching right find people who
you’re launching right find people who
you’re launching right find people who have a community that is a strong
have a community that is a strong
have a community that is a strong community of your target audience I
community of your target audience I
community of your target audience I reach out to them and let them know what
reach out to them and let them know what
reach out to them and let them know what you’re doing but again it’s got to be
you’re doing but again it’s got to be
you’re doing but again it’s got to be something good right if you send me a
something good right if you send me a
something good right if you send me a link to your new website and it sucks or
link to your new website and it sucks or
link to your new website and it sucks or it’s just self-promotional and I don’t
it’s just self-promotional and I don’t
it’s just self-promotional and I don’t see the valued entrepreneurs then I’m
see the valued entrepreneurs then I’m
see the valued entrepreneurs then I’m not going to go be happy with it right
not going to go be happy with it right
not going to go be happy with it right I’m not going to
I’m not going to
I’m not going to pay attention on the next thing you send
pay attention on the next thing you send
pay attention on the next thing you send me so make sure that your website is
me so make sure that your website is
me so make sure that your website is really strong and that people care about
really strong and that people care about
really strong and that people care about it next from Prashant if your company
it next from Prashant if your company
it next from Prashant if your company has three products each represented one
has three products each represented one
has three products each represented one word how do you market them separately
word how do you market them separately
word how do you market them separately or in common so this is this is really
or in common so this is this is really
or in common so this is this is really really really really really important ok
really really really really important ok
really really really really important ok you don’t have a word per product you
you don’t have a word per product you
you don’t have a word per product you have a word for your company you have a
have a word for your company you have a
have a word for your company you have a word for yourself it’s a value that you
word for yourself it’s a value that you
word for yourself it’s a value that you then bring to everything that you sell
then bring to everything that you sell
then bring to everything that you sell ok so at my company I have almost 40
ok so at my company I have almost 40
ok so at my company I have almost 40 different products that i sell i call
different products that i sell i call
different products that i sell i call them azucar guides on top of that I have
them azucar guides on top of that I have
them azucar guides on top of that I have the webinars and I sell partnerships and
the webinars and I sell partnerships and
the webinars and I sell partnerships and sponsorships and I do workshops with
sponsorships and I do workshops with
sponsorships and I do workshops with people and I do speaking engagements I
people and I do speaking engagements I
people and I do speaking engagements I don’t have I don’t have one word for
don’t have I don’t have one word for
don’t have I don’t have one word for each one of them they’re all part of
each one of them they’re all part of
each one of them they’re all part of believe right and so that’s what you
believe right and so that’s what you
believe right and so that’s what you need to do for your company your company
need to do for your company your company
need to do for your company your company has to stand for something your company
has to stand for something your company
has to stand for something your company have to has to have a soul all the
have to has to have a soul all the
have to has to have a soul all the people who come in to your business have
people who come in to your business have
people who come in to your business have to believe in the same thing so it’s not
to believe in the same thing so it’s not
to believe in the same thing so it’s not on a product level because the product
on a product level because the product
on a product level because the product doesn’t have a soul right you can you
doesn’t have a soul right you can you
doesn’t have a soul right you can you can name your product something right
can name your product something right
can name your product something right you can brand is something you the name
you can brand is something you the name
you can brand is something you the name of your product can be one word if you
of your product can be one word if you
of your product can be one word if you want to that’s powerful it’s easy and
want to that’s powerful it’s easy and
want to that’s powerful it’s easy and short to remember but the overall
short to remember but the overall
short to remember but the overall feeling that you want to get comes from
feeling that you want to get comes from
feeling that you want to get comes from your business and comes from the people
your business and comes from the people
your business and comes from the people inside the business believing in that
inside the business believing in that
inside the business believing in that one word so that’s really important this
one word so that’s really important this
one word so that’s really important this is not on a product level this is
is not on a product level this is
is not on a product level this is company-wide poor rob is it better to
company-wide poor rob is it better to
company-wide poor rob is it better to use one’s personal social media to
use one’s personal social media to
use one’s personal social media to connect if the company is a new startup
connect if the company is a new startup
connect if the company is a new startup how do you eventually transfer the
how do you eventually transfer the
how do you eventually transfer the engagement to start up social media
engagement to start up social media
engagement to start up social media platform so I believe it’s a lot easier
platform so I believe it’s a lot easier
platform so I believe it’s a lot easier to connect with a person than it is to
to connect with a person than it is to
to connect with a person than it is to connect with a company and if you’re
connect with a company and if you’re
connect with a company and if you’re going to have a company based social
going to have a company based social
going to have a company based social media platform and this works if you’re
media platform and this works if you’re
media platform and this works if you’re not building personal brand right you
not building personal brand right you
not building personal brand right you start off in the beginning am i building
start off in the beginning am i building
start off in the beginning am i building a personal brand or am i building a
a personal brand or am i building a
a personal brand or am i building a company brand or am I trying to do both
company brand or am I trying to do both
company brand or am I trying to do both so if you’re starting up a new company
so if you’re starting up a new company
so if you’re starting up a new company you know through the leader you have you
you know through the leader you have you
you know through the leader you have you on twitter account do you want to be
on twitter account do you want to be
on twitter account do you want to be seen as a thought leader do you want to
seen as a thought leader do you want to
seen as a thought leader do you want to be seen
be seen
be seen the expert you want people asking you
the expert you want people asking you
the expert you want people asking you questions you want to create this
questions you want to create this
questions you want to create this Twitter account for yourself or not you
Twitter account for yourself or not you
Twitter account for yourself or not you know if you don’t and you just want to
know if you don’t and you just want to
know if you don’t and you just want to be the company that started through the
be the company that started through the
be the company that started through the company I like having a face for the
company I like having a face for the
company I like having a face for the company though so for example on your
company though so for example on your
company though so for example on your Twitter account if it’s a if it’s a
Twitter account if it’s a if it’s a
Twitter account if it’s a if it’s a company-wide Twitter account then you
company-wide Twitter account then you
company-wide Twitter account then you know on the page you show the people who
know on the page you show the people who
know on the page you show the people who are tweeting from it and you show at the
are tweeting from it and you show at the
are tweeting from it and you show at the end of it you know who it was if you
end of it you know who it was if you
end of it you know who it was if you just be their initials if you’re doing
just be their initials if you’re doing
just be their initials if you’re doing YouTube videos right show the people in
YouTube videos right show the people in
YouTube videos right show the people in your company if you’re doing Facebook
your company if you’re doing Facebook
your company if you’re doing Facebook post show the people in your company
post show the people in your company
post show the people in your company because people want to connect with
because people want to connect with
because people want to connect with people they want to see who’s behind the
people they want to see who’s behind the
people they want to see who’s behind the brand who’s pushing this message out
brand who’s pushing this message out
brand who’s pushing this message out that’s really important so if you know
that’s really important so if you know
that’s really important so if you know you’re going to go to a a brand then
you’re going to go to a a brand then
you’re going to go to a a brand then just start with that start with your
just start with that start with your
just start with that start with your brand if you don’t want to build a
brand if you don’t want to build a
brand if you don’t want to build a personal brand and don’t worry about it
personal brand and don’t worry about it
personal brand and don’t worry about it to start on the business side build that
to start on the business side build that
to start on the business side build that up but again make it personal because
up but again make it personal because
up but again make it personal because people don’t want to interact with a
people don’t want to interact with a
people don’t want to interact with a logo they want to attract with a real
logo they want to attract with a real
logo they want to attract with a real person so it was prob thank you next one
person so it was prob thank you next one
person so it was prob thank you next one is Camille my facebook page was doing
is Camille my facebook page was doing
is Camille my facebook page was doing well we’re getting 2500 organic likes a
well we’re getting 2500 organic likes a
well we’re getting 2500 organic likes a day and now suddenly likes have fallen
day and now suddenly likes have fallen
day and now suddenly likes have fallen by ninety percent over the over the past
by ninety percent over the over the past
by ninety percent over the over the past five years can’t figure out the reason
five years can’t figure out the reason
five years can’t figure out the reason why so the two things to think about
why so the two things to think about
why so the two things to think about Facebook the reason why your engagement
Facebook the reason why your engagement
Facebook the reason why your engagement is probably dropped off one there’s a
is probably dropped off one there’s a
is probably dropped off one there’s a lot more competition than there was five
lot more competition than there was five
lot more competition than there was five years ago a lot everybody’s jumping on
years ago a lot everybody’s jumping on
years ago a lot everybody’s jumping on the facebook it’s super hard now to
the facebook it’s super hard now to
the facebook it’s super hard now to stand out because if you look at
stand out because if you look at
stand out because if you look at somebody’s facebook feed right it’s all
somebody’s facebook feed right it’s all
somebody’s facebook feed right it’s all the stories that come up from from all
the stories that come up from from all
the stories that come up from from all the pages that they’ve liked and all of
the pages that they’ve liked and all of
the pages that they’ve liked and all of their friends now there’s so many more
their friends now there’s so many more
their friends now there’s so many more brands coming online so many more brands
brands coming online so many more brands
brands coming online so many more brands having Facebook pages that it’s getting
having Facebook pages that it’s getting
having Facebook pages that it’s getting super competitive so you’re not showing
super competitive so you’re not showing
super competitive so you’re not showing up as much facebook in the past year has
up as much facebook in the past year has
up as much facebook in the past year has also updated their algorithm where fan
also updated their algorithm where fan
also updated their algorithm where fan pages are not showing up as much as your
pages are not showing up as much as your
pages are not showing up as much as your friends so in your own you probably
friends so in your own you probably
friends so in your own you probably notice on your own feet the pages that
notice on your own feet the pages that
notice on your own feet the pages that you’re that you like that you’re a fan
you’re that you like that you’re a fan
you’re that you like that you’re a fan of their stuff doesn’t show up in your
of their stuff doesn’t show up in your
of their stuff doesn’t show up in your newsfeed as much as your friend stuff
newsfeed as much as your friend stuff
newsfeed as much as your friend stuff unless you’re regularly engaging in it
unless you’re regularly engaging in it
unless you’re regularly engaging in it so that’s why it’s way more competitive
so that’s why it’s way more competitive
so that’s why it’s way more competitive than it was five years ago and
than it was five years ago and
than it was five years ago and Facebook’s algorithm is penalizing
Facebook’s algorithm is penalizing
Facebook’s algorithm is penalizing branded pages instead of
branded pages instead of
branded pages instead of your friends the way around it is you
your friends the way around it is you
your friends the way around it is you need to get people engaging with your
need to get people engaging with your
need to get people engaging with your stuff if people are liking sharing
stuff if people are liking sharing
stuff if people are liking sharing commenting on your stuff then it’s more
commenting on your stuff then it’s more
commenting on your stuff then it’s more likely to show up on their feet that’s
likely to show up on their feet that’s
likely to show up on their feet that’s how it works so if somebody comments on
how it works so if somebody comments on
how it works so if somebody comments on one of your posts then tomorrow when you
one of your posts then tomorrow when you
one of your posts then tomorrow when you post again it’s probably going to show
post again it’s probably going to show
post again it’s probably going to show up in their feet if they ignore you for
up in their feet if they ignore you for
up in their feet if they ignore you for five days then you’re going to be out of
five days then you’re going to be out of
five days then you’re going to be out of their feed unless they go back to your
their feed unless they go back to your
their feed unless they go back to your page and type it in which they usually
page and type it in which they usually
page and type it in which they usually don’t so the challenge now is on you
don’t so the challenge now is on you
don’t so the challenge now is on you providing quality information that
providing quality information that
providing quality information that people want to engage with not just
people want to engage with not just
people want to engage with not just here’s something to learn but that
here’s something to learn but that
here’s something to learn but that people want to like share and comment
people want to like share and comment
people want to like share and comment because when they’re doing that when
because when they’re doing that when
because when they’re doing that when that quality levels there then they’re
that quality levels there then they’re
that quality levels there then they’re going to see it in the news feed
going to see it in the news feed
going to see it in the news feed constantly they’re going to refer their
constantly they’re going to refer their
constantly they’re going to refer their friends to it their friends are going to
friends to it their friends are going to
friends to it their friends are going to see that they’re engaging with it
see that they’re engaging with it
see that they’re engaging with it they’re going to sign up so it’s really
they’re going to sign up so it’s really
they’re going to sign up so it’s really a big challenge now quality is more
a big challenge now quality is more
a big challenge now quality is more important than ever to stand out on
important than ever to stand out on
important than ever to stand out on Facebook so thanks to the question next
Facebook so thanks to the question next
Facebook so thanks to the question next is from Millie what if we what if we
is from Millie what if we what if we
is from Millie what if we what if we also have an oil distribution and I
also have an oil distribution and I
also have an oil distribution and I masala brand distribution as well run
masala brand distribution as well run
masala brand distribution as well run individual campaigns for each your
individual campaigns for each your
individual campaigns for each your thoughts on how a taxi business can
thoughts on how a taxi business can
thoughts on how a taxi business can benefit from social media ok so you lots
benefit from social media ok so you lots
benefit from social media ok so you lots of different businesses here I would
of different businesses here I would
of different businesses here I would think about the audience is if your
think about the audience is if your
think about the audience is if your audience is the same then run it under
audience is the same then run it under
audience is the same then run it under one campaign if your audience is
one campaign if your audience is
one campaign if your audience is different than one another too so I
different than one another too so I
different than one another too so I don’t know how connected that what do
don’t know how connected that what do
don’t know how connected that what do you have oil distribution and masala
you have oil distribution and masala
you have oil distribution and masala brand distribution if they’re the same
brand distribution if they’re the same
brand distribution if they’re the same customers then I would run under the
customers then I would run under the
customers then I would run under the same campaign if they’re not then you
same campaign if they’re not then you
same campaign if they’re not then you can have two different ones but this
can have two different ones but this
can have two different ones but this costs and time and pain associated with
costs and time and pain associated with
costs and time and pain associated with each one right I think any business can
each one right I think any business can
each one right I think any business can benefit from social media campaign so a
benefit from social media campaign so a
benefit from social media campaign so a taxi company you think about a taxi
taxi company you think about a taxi
taxi company you think about a taxi company men taxi companies talk about
company men taxi companies talk about
company men taxi companies talk about like the most competitive business to be
like the most competitive business to be
like the most competitive business to be in is got to be taxi companies there’s
in is got to be taxi companies there’s
in is got to be taxi companies there’s no loyalty to taxi right it’s whoever
no loyalty to taxi right it’s whoever
no loyalty to taxi right it’s whoever comes is closest to you you flag down
comes is closest to you you flag down
comes is closest to you you flag down that’s you get to come on there’s no
that’s you get to come on there’s no
that’s you get to come on there’s no feeling attached to any taxi company now
feeling attached to any taxi company now
feeling attached to any taxi company now there’s one company here in Toronto I
there’s one company here in Toronto I
there’s one company here in Toronto I don’t know how internationally are
don’t know how internationally are
don’t know how internationally are called halo which has an app where you
called halo which has an app where you
called halo which has an app where you can you can book a taxi you can
can you can book a taxi you can
can you can book a taxi you can and see you know how far away they are
and see you know how far away they are
and see you know how far away they are from you you can see them on the GPS I
from you you can see them on the GPS I
from you you can see them on the GPS I so that’s that’s a cool branded loyalty
so that’s that’s a cool branded loyalty
so that’s that’s a cool branded loyalty play to halo but again the individual
play to halo but again the individual
play to halo but again the individual taxi you had to make people care and you
taxi you had to make people care and you
taxi you had to make people care and you can write if you were the taxi company
can write if you were the taxi company
can write if you were the taxi company so give me a one-word right what’s the
so give me a one-word right what’s the
so give me a one-word right what’s the one worth your taxi company if you were
one worth your taxi company if you were
one worth your taxi company if you were taxi company that that that you know
taxi company that that that you know
taxi company that that that you know loved entrepreneurs I love entrepreneurs
loved entrepreneurs I love entrepreneurs
loved entrepreneurs I love entrepreneurs I would want I would wait an extra ten
I would want I would wait an extra ten
I would want I would wait an extra ten minutes right for a taxi that’s what the
minutes right for a taxi that’s what the
minutes right for a taxi that’s what the quick taxi company right if you were if
quick taxi company right if you were if
quick taxi company right if you were if you adopted my friends Louise word of
you adopted my friends Louise word of
you adopted my friends Louise word of being delighted that was you and I knew
being delighted that was you and I knew
being delighted that was you and I knew I get an amazing experience every time I
I get an amazing experience every time I
I get an amazing experience every time I book your taxi then I would wait or I’ll
book your taxi then I would wait or I’ll
book your taxi then I would wait or I’ll call that number right or I would ask
call that number right or I would ask
call that number right or I would ask for this specific person but there’s no
for this specific person but there’s no
for this specific person but there’s no it’s a commodity right that’s a problem
it’s a commodity right that’s a problem
it’s a commodity right that’s a problem you got to break out of the commodity
you got to break out of the commodity
you got to break out of the commodity for again making people feel something
for again making people feel something
for again making people feel something because if you don’t there’s no
because if you don’t there’s no
because if you don’t there’s no connection to your brain it’s a sec
connection to your brain it’s a sec
connection to your brain it’s a sec you’re sharing on social socks and I’m
you’re sharing on social socks and I’m
you’re sharing on social socks and I’m not sharing it I don’t feel anything
not sharing it I don’t feel anything
not sharing it I don’t feel anything looking at it then I’m just going to go
looking at it then I’m just going to go
looking at it then I’m just going to go with whoever is the closest taxi company
with whoever is the closest taxi company
with whoever is the closest taxi company whoever is going to be cheapest right at
whoever is going to be cheapest right at
whoever is going to be cheapest right at somebody undercut see about two percent
somebody undercut see about two percent
somebody undercut see about two percent I’m gonna go somebody else but when you
I’m gonna go somebody else but when you
I’m gonna go somebody else but when you have a brand when you have equity built
have a brand when you have equity built
have a brand when you have equity built up with that by making people feel
up with that by making people feel
up with that by making people feel strong feelings towards your company
strong feelings towards your company
strong feelings towards your company then they’re less likely to leave they
then they’re less likely to leave they
then they’re less likely to leave they have loyalty and you can start that
have loyalty and you can start that
have loyalty and you can start that campaign again on social again same
campaign again on social again same
campaign again on social again same strategies you pick your one word you
strategies you pick your one word you
strategies you pick your one word you share things are important to you you
share things are important to you you
share things are important to you you share things that are meaningful to you
share things that are meaningful to you
share things that are meaningful to you you should people that get people
you should people that get people
you should people that get people thinking and saying wow I like this
thinking and saying wow I like this
thinking and saying wow I like this company who are they going to call the
company who are they going to call the
company who are they going to call the next I’m gonna taxi you got what is the
next I’m gonna taxi you got what is the
next I’m gonna taxi you got what is the future of social media this comes from
future of social media this comes from
future of social media this comes from an eel ah make me make predictions I
an eel ah make me make predictions I
an eel ah make me make predictions I think it’s going to be it’s going to be
think it’s going to be it’s going to be
think it’s going to be it’s going to be harder and harder and harder for people
harder and harder and harder for people
harder and harder and harder for people to stand out and have success with
to stand out and have success with
to stand out and have success with social because it’s getting more
social because it’s getting more
social because it’s getting more competitive it’s getting more and more
competitive it’s getting more and more
competitive it’s getting more and more come for every single day there’s more
come for every single day there’s more
come for every single day there’s more people coming online every single day
people coming online every single day
people coming online every single day there’s more companies promoting is more
there’s more companies promoting is more
there’s more companies promoting is more people promoting and you only have one
people promoting and you only have one
people promoting and you only have one you look at facebook you only have one
you look at facebook you only have one
you look at facebook you only have one feed right how do you keep track of all
feed right how do you keep track of all
feed right how do you keep track of all of that it’s really going to be a case
of that it’s really going to be a case
of that it’s really going to be a case where quality is going to rise to the
where quality is going to rise to the
where quality is going to rise to the top and too many people this is a
top and too many people this is a
top and too many people this is a problem too many people treat social
problem too many people treat social
problem too many people treat social like advertising right you’re used to
like advertising right you’re used to
like advertising right you’re used to advertising campaigns used to pay per
advertising campaigns used to pay per
advertising campaigns used to pay per click campaigns used to you know if I
click campaigns used to you know if I
click campaigns used to you know if I spent a thousand bucks I’m gonna get X
spent a thousand bucks I’m gonna get X
spent a thousand bucks I’m gonna get X number of clicks that’s going to be why
number of clicks that’s going to be why
number of clicks that’s going to be why number of conversions and it’s going to
number of conversions and it’s going to
number of conversions and it’s going to lead to this number of dollars right
lead to this number of dollars right
lead to this number of dollars right that’s an advertising model I can see
that’s an advertising model I can see
that’s an advertising model I can see does that work yes or no if yeah then i
does that work yes or no if yeah then i
does that work yes or no if yeah then i can increase my budget you can think
can increase my budget you can think
can increase my budget you can think that everything is going to increase
that everything is going to increase
that everything is going to increase down the line right Mike convergence
down the line right Mike convergence
down the line right Mike convergence sales everything was social it’s not
sales everything was social it’s not
sales everything was social it’s not just a matter of pumping dollars into it
just a matter of pumping dollars into it
just a matter of pumping dollars into it to get a return right i I’ve gotten
to get a return right i I’ve gotten
to get a return right i I’ve gotten great returns I’m off my social I’ve
great returns I’m off my social I’ve
great returns I’m off my social I’ve gotten even this webinar came from
gotten even this webinar came from
gotten even this webinar came from social I got speaking engagements client
social I got speaking engagements client
social I got speaking engagements client deals product sales new people want to
deals product sales new people want to
deals product sales new people want to join my team lots of stuff comes from my
join my team lots of stuff comes from my
join my team lots of stuff comes from my social channels but I can’t say if I
social channels but I can’t say if I
social channels but I can’t say if I spend five more hours a week or if I
spend five more hours a week or if I
spend five more hours a week or if I launched two more YouTube videos this
launched two more YouTube videos this
launched two more YouTube videos this month that it’s going to generate why
month that it’s going to generate why
month that it’s going to generate why and I don’t know which ones lead to that
and I don’t know which ones lead to that
and I don’t know which ones lead to that result but I know that it generates
result but I know that it generates
result but I know that it generates results right when I went to Malaysia
results right when I went to Malaysia
results right when I went to Malaysia and they paid for my trip and hotel and
and they paid for my trip and hotel and
and they paid for my trip and hotel and airfare and speaking fee and all that
airfare and speaking fee and all that
airfare and speaking fee and all that and I asked how’d you find me like oh we
and I asked how’d you find me like oh we
and I asked how’d you find me like oh we saw your YouTube videos and we wanted
saw your YouTube videos and we wanted
saw your YouTube videos and we wanted you to come on you said we have to have
you to come on you said we have to have
you to come on you said we have to have you here so there’s definitely an roi
you here so there’s definitely an roi
you here so there’s definitely an roi but it’s not directly measurable you
but it’s not directly measurable you
but it’s not directly measurable you can’t pull a lever like you do with
can’t pull a lever like you do with
can’t pull a lever like you do with advertising and I think too many people
advertising and I think too many people
advertising and I think too many people are coming from the advertising world
are coming from the advertising world
are coming from the advertising world and are treating social like advertising
and are treating social like advertising
and are treating social like advertising and they’re going to fail the people who
and they’re going to fail the people who
and they’re going to fail the people who have that mindset they’ve already failed
have that mindset they’ve already failed
have that mindset they’ve already failed they’re not going to have success and so
they’re not going to have success and so
they’re not going to have success and so more and more people as it gets more
more and more people as it gets more
more and more people as it gets more competitive are going to feel the crunch
competitive are going to feel the crunch
competitive are going to feel the crunch not get our oh I see that this is feel
not get our oh I see that this is feel
not get our oh I see that this is feel like it’s not working for them and it’s
like it’s not working for them and it’s
like it’s not working for them and it’s going to be a greater and greater push
going to be a greater and greater push
going to be a greater and greater push towards quality towards picking your one
towards quality towards picking your one
towards quality towards picking your one word towards creating content that has
word towards creating content that has
word towards creating content that has feeling that’s the future and last one
feeling that’s the future and last one
feeling that’s the future and last one comes from life
comes from life
comes from life FIFA lelisa there’s a few 01 part 1 part
FIFA lelisa there’s a few 01 part 1 part
FIFA lelisa there’s a few 01 part 1 part so is can social media activity be
so is can social media activity be
so is can social media activity be outsourced I am NOT this is a great
outsourced I am NOT this is a great
outsourced I am NOT this is a great question and I am NOT a big fan of
question and I am NOT a big fan of
question and I am NOT a big fan of outsourcing outsourcing your social
outsourcing outsourcing your social
outsourcing outsourcing your social media the reason is the reason why
media the reason is the reason why
media the reason is the reason why people share your stuff because is
people share your stuff because is
people share your stuff because is because it has soul right this whole
because it has soul right this whole
because it has soul right this whole talk about having one word create
talk about having one word create
talk about having one word create something that means something standing
something that means something standing
something that means something standing for something important there’s a soul
for something important there’s a soul
for something important there’s a soul to it you can’t outsource ole you need
to it you can’t outsource ole you need
to it you can’t outsource ole you need to have somebody a lot of times it
to have somebody a lot of times it
to have somebody a lot of times it should be the person in charge the
should be the person in charge the
should be the person in charge the person leading this campaign doesn’t
person leading this campaign doesn’t
person leading this campaign doesn’t have to do all the day and day out but
have to do all the day and day out but
have to do all the day and day out but if you’re the entrepreneur you got at
if you’re the entrepreneur you got at
if you’re the entrepreneur you got at least spend some time on it because you
least spend some time on it because you
least spend some time on it because you are the soul of the company you need
are the soul of the company you need
are the soul of the company you need people on your team who passionately but
people on your team who passionately but
people on your team who passionately but passionately believe in what you’re
passionately believe in what you’re
passionately believe in what you’re doing those guys are gonna be the ones
doing those guys are gonna be the ones
doing those guys are gonna be the ones who can share your story best think
who can share your story best think
who can share your story best think about so you look at look at a big
about so you look at look at a big
about so you look at look at a big company right you look at Nike you look
company right you look at Nike you look
company right you look at Nike you look at Nike what do they stand for that be
at Nike what do they stand for that be
at Nike what do they stand for that be athletics right they love I thought
athletics right they love I thought
athletics right they love I thought everything is about athletics you look
everything is about athletics you look
everything is about athletics you look at their branding you look at their
at their branding you look at their
at their branding you look at their their campaigns look at their soul she
their campaigns look at their soul she
their campaigns look at their soul she look at their everything it’s never
look at their everything it’s never
look at their everything it’s never about hey here’s why our shoes are great
about hey here’s why our shoes are great
about hey here’s why our shoes are great we have the best you know technology and
we have the best you know technology and
we have the best you know technology and our air souls and whatever they never
our air souls and whatever they never
our air souls and whatever they never talk about that what do you see you see
talk about that what do you see you see
talk about that what do you see you see great athletes doing great things they
great athletes doing great things they
great athletes doing great things they support athletics so imagine them
support athletics so imagine them
support athletics so imagine them outsourcing to a company that didn’t
outsourcing to a company that didn’t
outsourcing to a company that didn’t understand athletics right it wouldn’t
understand athletics right it wouldn’t
understand athletics right it wouldn’t work the campaign’s wouldn’t take off
work the campaign’s wouldn’t take off
work the campaign’s wouldn’t take off you have to have people who live and
you have to have people who live and
you have to have people who live and breathe and sweat this stuff love this
breathe and sweat this stuff love this
breathe and sweat this stuff love this stuff and that’s super difficult to find
stuff and that’s super difficult to find
stuff and that’s super difficult to find outsourcing I believe your social
outsourcing I believe your social
outsourcing I believe your social campaigns should be the sole of your
campaigns should be the sole of your
campaigns should be the sole of your company and should be run by somebody
company and should be run by somebody
company and should be run by somebody within your comfort so I think that’s it
within your comfort so I think that’s it
within your comfort so I think that’s it thank you for all the extra questions
thank you for all the extra questions
thank you for all the extra questions you guys got a bonus 25 minutes that we
you guys got a bonus 25 minutes that we
you guys got a bonus 25 minutes that we could get in on the webinar itself I
could get in on the webinar itself I
could get in on the webinar itself I really enjoyed the talk seeing you guys
really enjoyed the talk seeing you guys
really enjoyed the talk seeing you guys I don’t know if we’re going to again
I don’t know if we’re going to again
I don’t know if we’re going to again we’ll stay tuned I really enjoyed all
we’ll stay tuned I really enjoyed all
we’ll stay tuned I really enjoyed all the talks and the interaction a lot of
the talks and the interaction a lot of
the talks and the interaction a lot of you followed up on twitter if you guys
you followed up on twitter if you guys
you followed up on twitter if you guys you know the full webinar I’ll include
you know the full webinar I’ll include
you know the full webinar I’ll include it in the link below so you guys can
it in the link below so you guys can
it in the link below so you guys can check that out so for those are you
check that out so for those are you
check that out so for those are you watching you’ve no idea what I’m talking
watching you’ve no idea what I’m talking
watching you’ve no idea what I’m talking about you can watch the webinar below
about you can watch the webinar below
about you can watch the webinar below thank you so much of your other
thank you so much of your other
thank you so much of your other questions leave it in the comments on a
questions leave it in the comments on a
questions leave it in the comments on a video response and i’ll see you soon
video response and i’ll see you soon
video response and i’ll see you soon belize
”
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