so I’m here today to prove to you in two words there’s no such thing as a bad
words there’s no such thing as a bad
words there’s no such thing as a bad idea and that’s footless pantyhose one
idea and that’s footless pantyhose one
idea and that’s footless pantyhose one of the biggest things I can say is
of the biggest things I can say is
of the biggest things I can say is differentiate yourself I had always
differentiate yourself I had always
differentiate yourself I had always wanted to be a lawyer and I basically
wanted to be a lawyer and I basically
wanted to be a lawyer and I basically failed the LSAT when I was selling
failed the LSAT when I was selling
failed the LSAT when I was selling copiers door-to-door I had a very clear
copiers door-to-door I had a very clear
copiers door-to-door I had a very clear vision of what my life was going to be
vision of what my life was going to be
vision of what my life was going to be like from day one I just I never tried
like from day one I just I never tried
like from day one I just I never tried to hide that I was the girl in my
to hide that I was the girl in my
to hide that I was the girl in my apartment with the red backpack close
apartment with the red backpack close
apartment with the red backpack close your eyes and pretend like you have no
your eyes and pretend like you have no
your eyes and pretend like you have no idea how to do your job so I have always
idea how to do your job so I have always
idea how to do your job so I have always written my goals down about what I
written my goals down about what I
written my goals down about what I wanted to achieve as soon as you can
wanted to achieve as soon as you can
wanted to achieve as soon as you can afford to hire your weaknesses or the
afford to hire your weaknesses or the
afford to hire your weaknesses or the things you don’t enjoy as much do it the
things you don’t enjoy as much do it the
things you don’t enjoy as much do it the way it’s always been done isn’t
way it’s always been done isn’t
way it’s always been done isn’t necessarily the way it should be done in
necessarily the way it should be done in
necessarily the way it should be done in the next decade I do things going
the next decade I do things going
the next decade I do things going worldwide she’s an American
worldwide she’s an American
worldwide she’s an American businesswoman and entrepreneur
businesswoman and entrepreneur
businesswoman and entrepreneur she’s a founder of Spanx and American
she’s a founder of Spanx and American
she’s a founder of Spanx and American Apparel company with pants and leggings
Apparel company with pants and leggings
Apparel company with pants and leggings she has an estimated net worth of 1
she has an estimated net worth of 1
she has an estimated net worth of 1 billion dollars
billion dollars
billion dollars she Sara Blakely and here her top 10
she Sara Blakely and here her top 10
she Sara Blakely and here her top 10 rules for success and then trust your
rules for success and then trust your
rules for success and then trust your gut it’s so important to trust your gut
gut it’s so important to trust your gut
gut it’s so important to trust your gut you know I saw a man speak one time and
you know I saw a man speak one time and
you know I saw a man speak one time and he said I’ll prove to you in four words
he said I’ll prove to you in four words
he said I’ll prove to you in four words there’s no such thing as a bad idea and
there’s no such thing as a bad idea and
there’s no such thing as a bad idea and he said Teenage Mutant Ninja Turtles ha
he said Teenage Mutant Ninja Turtles ha
he said Teenage Mutant Ninja Turtles ha ha so I’m here today to prove to you in
ha so I’m here today to prove to you in
ha so I’m here today to prove to you in two words there’s no such thing as a bad
two words there’s no such thing as a bad
two words there’s no such thing as a bad idea and that’s footless pantyhose so no
idea and that’s footless pantyhose so no
idea and that’s footless pantyhose so no matter what your ideas are you’re doing
matter what your ideas are you’re doing
matter what your ideas are you’re doing something better than your competitors
something better than your competitors
something better than your competitors that’s why you’re in business you’ve
that’s why you’re in business you’ve
that’s why you’re in business you’ve thought of an idea that’s why you’re
thought of an idea that’s why you’re
thought of an idea that’s why you’re here and and then be prepared for the
here and and then be prepared for the
here and and then be prepared for the opportunity one of the biggest things I
opportunity one of the biggest things I
opportunity one of the biggest things I can say is differentiate yourself and be
can say is differentiate yourself and be
can say is differentiate yourself and be obsessive about it you know like tell
obsessive about it you know like tell
obsessive about it you know like tell tell yourself in the mirror be able to
tell yourself in the mirror be able to
tell yourself in the mirror be able to tell anyone
tell anyone
tell anyone thirty seconds or less why you’re
thirty seconds or less why you’re
thirty seconds or less why you’re different why what’s out there isn’t as
different why what’s out there isn’t as
different why what’s out there isn’t as good and why the customer needs it
good and why the customer needs it
good and why the customer needs it what is the benefit to the customer I
what is the benefit to the customer I
what is the benefit to the customer I had always wanted to be a lawyer and I
had always wanted to be a lawyer and I
had always wanted to be a lawyer and I basically failed the LSAT I’m a terrible
basically failed the LSAT I’m a terrible
basically failed the LSAT I’m a terrible test taker and that was a devastating
test taker and that was a devastating
test taker and that was a devastating moment for me but what I quickly
moment for me but what I quickly
moment for me but what I quickly realized was that failure is nothing
realized was that failure is nothing
realized was that failure is nothing more than life’s way of nudging you and
more than life’s way of nudging you and
more than life’s way of nudging you and letting you know you’re a little bit off
letting you know you’re a little bit off
letting you know you’re a little bit off course and Spanx would not exist if I
course and Spanx would not exist if I
course and Spanx would not exist if I had not failed or basically found the
had not failed or basically found the
had not failed or basically found the elf that I also was raised by my parents
elf that I also was raised by my parents
elf that I also was raised by my parents my dad had this thing that he did when
my dad had this thing that he did when
my dad had this thing that he did when we were little and it made me realize
we were little and it made me realize
we were little and it made me realize that I’m really not afraid to fail at
that I’m really not afraid to fail at
that I’m really not afraid to fail at all my biggest fear would be to not try
all my biggest fear would be to not try
all my biggest fear would be to not try something and my dad when we were young
something and my dad when we were young
something and my dad when we were young my brother and me we’d sit at the dining
my brother and me we’d sit at the dining
my brother and me we’d sit at the dining room table at night and he would say
room table at night and he would say
room table at night and he would say what did you guys fail it this week and
what did you guys fail it this week and
what did you guys fail it this week and if we didn’t have something he’d be
if we didn’t have something he’d be
if we didn’t have something he’d be basically disappointed and it was
basically disappointed and it was
basically disappointed and it was complete reverse psychology but it was
complete reverse psychology but it was
complete reverse psychology but it was brilliant because it caused my brother
brilliant because it caused my brother
brilliant because it caused my brother and me to try out for things we didn’t
and me to try out for things we didn’t
and me to try out for things we didn’t think we’d be good at and it made us
think we’d be good at and it made us
think we’d be good at and it made us less fearful to go outside of our
less fearful to go outside of our
less fearful to go outside of our comfort zone I visualized this for
comfort zone I visualized this for
comfort zone I visualized this for myself when I was selling copiers
myself when I was selling copiers
myself when I was selling copiers door-to-door I had a very clear vision
door-to-door I had a very clear vision
door-to-door I had a very clear vision of what my life was going to be like and
of what my life was going to be like and
of what my life was going to be like and I encourage everyone to do it take a
I encourage everyone to do it take a
I encourage everyone to do it take a snap photo of what success looks like
snap photo of what success looks like
snap photo of what success looks like for you are you how many employees do
for you are you how many employees do
for you are you how many employees do you have how much are you making where
you have how much are you making where
you have how much are you making where do you live what are you sitting at a
do you live what are you sitting at a
do you live what are you sitting at a table with world leaders are you
table with world leaders are you
table with world leaders are you standing on a stage in New York City
standing on a stage in New York City
standing on a stage in New York City giving a speech and hold on to that that
giving a speech and hold on to that that
giving a speech and hold on to that that snapshot and you will subconsciously
snapshot and you will subconsciously
snapshot and you will subconsciously start to make decisions that get you
start to make decisions that get you
start to make decisions that get you there
there
there and so my snap photo for myself when I
and so my snap photo for myself when I
and so my snap photo for myself when I was going door-to-door to sell copiers
was going door-to-door to sell copiers
was going door-to-door to sell copiers was to be self-employed invent a product
was to be self-employed invent a product
was to be self-employed invent a product that I could sell to lots of people and
that I could sell to lots of people and
that I could sell to lots of people and not just one copier to each person and
not just one copier to each person and
not just one copier to each person and create a business for myself that would
create a business for myself that would
create a business for myself that would continue to fund itself if I wasn’t
continue to fund itself if I wasn’t
continue to fund itself if I wasn’t present I wanted money to be generated
present I wanted money to be generated
present I wanted money to be generated without me having to be there I was that
without me having to be there I was that
without me having to be there I was that specific in my vision I think customers
specific in my vision I think customers
specific in my vision I think customers want to be talked to and not talk to ad
want to be talked to and not talk to ad
want to be talked to and not talk to ad and I think a lot of companies talk at a
and I think a lot of companies talk at a
and I think a lot of companies talk at a customer and it’s very sort of glossy
customer and it’s very sort of glossy
customer and it’s very sort of glossy speak and it doesn’t seem real and from
speak and it doesn’t seem real and from
speak and it doesn’t seem real and from day one I just I never tried to hide
day one I just I never tried to hide
day one I just I never tried to hide that I was the girl in my apartment with
that I was the girl in my apartment with
that I was the girl in my apartment with the red backpack it’s like this is Who I
the red backpack it’s like this is Who I
the red backpack it’s like this is Who I am and I find that people end up rooting
am and I find that people end up rooting
am and I find that people end up rooting for you and opening more doors if you’re
for you and opening more doors if you’re
for you and opening more doors if you’re really honest early on some people start
really honest early on some people start
really honest early on some people start businesses and try to come across that
businesses and try to come across that
businesses and try to come across that they’re much bigger than they are
they’re much bigger than they are
they’re much bigger than they are because they feel like that’s the only
because they feel like that’s the only
because they feel like that’s the only way they’re going to be taken seriously
way they’re going to be taken seriously
way they’re going to be taken seriously but if you know your products great and
but if you know your products great and
but if you know your products great and you know why you made it you don’t have
you know why you made it you don’t have
you know why you made it you don’t have to apologize for being out of your home
to apologize for being out of your home
to apologize for being out of your home or your apartment or being small I like
or your apartment or being small I like
or your apartment or being small I like to say that the big secret behind
to say that the big secret behind
to say that the big secret behind disruption is not having any idea how
disruption is not having any idea how
disruption is not having any idea how it’s supposed to be done I had no idea
it’s supposed to be done I had no idea
it’s supposed to be done I had no idea how it was supposed to be done and if
how it was supposed to be done and if
how it was supposed to be done and if you have no idea how something’s
you have no idea how something’s
you have no idea how something’s supposed to be done I guarantee you you
supposed to be done I guarantee you you
supposed to be done I guarantee you you will end up being disruptive but the key
will end up being disruptive but the key
will end up being disruptive but the key is you have to let it you know you have
is you have to let it you know you have
is you have to let it you know you have to embrace not knowing all a lot of
to embrace not knowing all a lot of
to embrace not knowing all a lot of times when we don’t know something
times when we don’t know something
times when we don’t know something especially you know most people in
especially you know most people in
especially you know most people in society we end up being afraid of what
society we end up being afraid of what
society we end up being afraid of what we don’t know or we take that as a
we don’t know or we take that as a
we don’t know or we take that as a negative
negative
negative it can hold us back whereas if you let
it can hold us back whereas if you let
it can hold us back whereas if you let what you don’t know become your greatest
what you don’t know become your greatest
what you don’t know become your greatest asset you are bound to do things very
asset you are bound to do things very
asset you are bound to do things very differently because we’re all mostly on
differently because we’re all mostly on
differently because we’re all mostly on autopilot in life and if you think about
autopilot in life and if you think about
autopilot in life and if you think about it we’re doing things exactly the way
it we’re doing things exactly the way
it we’re doing things exactly the way somebody else showed us how to do it
somebody else showed us how to do it
somebody else showed us how to do it everything that we’re doing is because
everything that we’re doing is because
everything that we’re doing is because someone else showed us how to do it so I
someone else showed us how to do it so I
someone else showed us how to do it so I like to do this mental exercise and I
like to do this mental exercise and I
like to do this mental exercise and I tell people it’s thanks to do it too I
tell people it’s thanks to do it too I
tell people it’s thanks to do it too I say close your eyes and pretend like you
say close your eyes and pretend like you
say close your eyes and pretend like you have no idea how to do your job just sit
have no idea how to do your job just sit
have no idea how to do your job just sit in that space for a minute what comes up
in that space for a minute what comes up
in that space for a minute what comes up if no one has shown you how to do your
if no one has shown you how to do your
if no one has shown you how to do your job how would you be doing it and
job how would you be doing it and
job how would you be doing it and listening to the answers but it takes
listening to the answers but it takes
listening to the answers but it takes asking those questions asking why and
asking those questions asking why and
asking those questions asking why and spending that time in that space to say
spending that time in that space to say
spending that time in that space to say is there a better way what why has a bra
is there a better way what why has a bra
is there a better way what why has a bra always been made this way or why why is
always been made this way or why why is
always been made this way or why why is it this way
it this way
it this way and so for me my
and so for me my
and so for me my not knowing was really a great asset for
not knowing was really a great asset for
not knowing was really a great asset for me if you write your goals down it makes
me if you write your goals down it makes
me if you write your goals down it makes all the difference Harvard did a study
all the difference Harvard did a study
all the difference Harvard did a study in 1973 they took the graduating class
in 1973 they took the graduating class
in 1973 they took the graduating class and asked how many of them had goals 100
and asked how many of them had goals 100
and asked how many of them had goals 100 percent of them had goals well they
percent of them had goals well they
percent of them had goals well they asked how many had written down their
asked how many had written down their
asked how many had written down their goals upon graduation only 5% of the
goals upon graduation only 5% of the
goals upon graduation only 5% of the class had in 1993 20 years later they
class had in 1993 20 years later they
class had in 1993 20 years later they followed up with the class they found
followed up with the class they found
followed up with the class they found that the 5% that had written down their
that the 5% that had written down their
that the 5% that had written down their goals 20 years prior upon graduating
goals 20 years prior upon graduating
goals 20 years prior upon graduating were worth more financially than the
were worth more financially than the
were worth more financially than the other 95% of the class put together so I
other 95% of the class put together so I
other 95% of the class put together so I have always written my goals down about
have always written my goals down about
have always written my goals down about what I wanted to achieve and I really
what I wanted to achieve and I really
what I wanted to achieve and I really attribute a lot to that I always say as
attribute a lot to that I always say as
attribute a lot to that I always say as soon as you can afford to hire your
soon as you can afford to hire your
soon as you can afford to hire your weaknesses or the things you don’t enjoy
weaknesses or the things you don’t enjoy
weaknesses or the things you don’t enjoy as much do it and anytime that you can
as much do it and anytime that you can
as much do it and anytime that you can delegate and clone yourself kind of and
delegate and clone yourself kind of and
delegate and clone yourself kind of and try to get some additional support it’s
try to get some additional support it’s
try to get some additional support it’s a praise moment in a small business you
a praise moment in a small business you
a praise moment in a small business you know I hired my day to day CEO about two
know I hired my day to day CEO about two
know I hired my day to day CEO about two years into stardom Spanx and up until
years into stardom Spanx and up until
years into stardom Spanx and up until that point you know when you have no
that point you know when you have no
that point you know when you have no money or every department so I got to
money or every department so I got to
money or every department so I got to learn very quickly what I’m really
learn very quickly what I’m really
learn very quickly what I’m really better at what I’m not as good at what I
better at what I’m not as good at what I
better at what I’m not as good at what I enjoy doing what I don’t enjoy doing and
enjoy doing what I don’t enjoy doing and
enjoy doing what I don’t enjoy doing and I couldn’t wait to hire someone to do
I couldn’t wait to hire someone to do
I couldn’t wait to hire someone to do fill in my weaknesses and just focus on
fill in my weaknesses and just focus on
fill in my weaknesses and just focus on my strengths Spanx is in all the top
my strengths Spanx is in all the top
my strengths Spanx is in all the top retail stores I meet people all the time
retail stores I meet people all the time
retail stores I meet people all the time that say how in the world did you get
that say how in the world did you get
that say how in the world did you get into Neiman’s and Saks and I say I
into Neiman’s and Saks and I say I
into Neiman’s and Saks and I say I called them and they just look at me
called them and they just look at me
called them and they just look at me they said well didn’t you go to trade
they said well didn’t you go to trade
they said well didn’t you go to trade shows up and going to trade shows for
shows up and going to trade shows for
shows up and going to trade shows for seven years hoping that a Neiman’s buyer
seven years hoping that a Neiman’s buyer
seven years hoping that a Neiman’s buyer walks by I didn’t know enough to do that
walks by I didn’t know enough to do that
walks by I didn’t know enough to do that and it ended up being a blessing so I
and it ended up being a blessing so I
and it ended up being a blessing so I always encourage people to think outside
always encourage people to think outside
always encourage people to think outside of the box the way it’s always been done
of the box the way it’s always been done
of the box the way it’s always been done isn’t necessarily the way it should be
isn’t necessarily the way it should be
isn’t necessarily the way it should be done and oftentimes what’s inside of you
done and oftentimes what’s inside of you
done and oftentimes what’s inside of you is a better way of going about it in the
is a better way of going about it in the
is a better way of going about it in the next decade I see things going worldwide
next decade I see things going worldwide
next decade I see things going worldwide everywhere No
everywhere No
everywhere No but left behind it’s going to be all
but left behind it’s going to be all
but left behind it’s going to be all over the world and it will become a
over the world and it will become a
over the world and it will become a aspirational brand that transcends
aspirational brand that transcends
aspirational brand that transcends categories we’re already transcending
categories we’re already transcending
categories we’re already transcending age we’re now into men so I really see
age we’re now into men so I really see
age we’re now into men so I really see there’s so many things we can improve
there’s so many things we can improve
there’s so many things we can improve upon or make better and that’s the true
upon or make better and that’s the true
upon or make better and that’s the true inspiration behind the brands bank thank
inspiration behind the brands bank thank
inspiration behind the brands bank thank you so much for watching I made this
you so much for watching I made this
you so much for watching I made this video because you’re vana Milanovic
video because you’re vana Milanovic
video because you’re vana Milanovic asked me to so there’s a famous
asked me to so there’s a famous
asked me to so there’s a famous entrepreneur that you want me to profile
entrepreneur that you want me to profile
entrepreneur that you want me to profile next leave it in the comments below and
next leave it in the comments below and
next leave it in the comments below and I’ll see what I can do I’d also love to
I’ll see what I can do I’d also love to
I’ll see what I can do I’d also love to know which of the top ten rules is going
know which of the top ten rules is going
know which of the top ten rules is going to have the biggest impact on your life
to have the biggest impact on your life
to have the biggest impact on your life for your business leave it in the
for your business leave it in the
for your business leave it in the comments and I’ll join the discussion
comments and I’ll join the discussion
comments and I’ll join the discussion thank you so much for watching continue
thank you so much for watching continue
thank you so much for watching continue to believe and I’ll see you soon
”
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