welcome everybody to another YouTube hangout super excited to be here with a
hangout super excited to be here with a
hangout super excited to be here with a new friend someone where we rescheduled
new friend someone where we rescheduled
new friend someone where we rescheduled to get back on because he’s got some
to get back on because he’s got some
to get back on because he’s got some amazing content ideas to share with us
amazing content ideas to share with us
amazing content ideas to share with us mr. Matt Ellen he is an expert on
mr. Matt Ellen he is an expert on
mr. Matt Ellen he is an expert on YouTube and figuring out the algorithm
YouTube and figuring out the algorithm
YouTube and figuring out the algorithm and we’re going to talk for the next
and we’re going to talk for the next
and we’re going to talk for the next half hour about how to dissect it and
half hour about how to dissect it and
half hour about how to dissect it and help your YouTube channels grow so Matt
help your YouTube channels grow so Matt
help your YouTube channels grow so Matt welcome aboard man thanks for having me
welcome aboard man thanks for having me
welcome aboard man thanks for having me man if you want to give a little context
man if you want to give a little context
man if you want to give a little context little background for the audience’s so
little background for the audience’s so
little background for the audience’s so they know what you’re all about
they know what you’re all about
they know what you’re all about sure my name is Matt Gillan and I’m
sure my name is Matt Gillan and I’m
sure my name is Matt Gillan and I’m formerly the VP of programming and
formerly the VP of programming and
formerly the VP of programming and audience development at a place called
audience development at a place called
audience development at a place called Frederator you may have seen some of our
Frederator you may have seen some of our
Frederator you may have seen some of our stuff before we made Adventure Time in
stuff before we made Adventure Time in
stuff before we made Adventure Time in Fairly OddParents and a whole host of
Fairly OddParents and a whole host of
Fairly OddParents and a whole host of other cartoons that were extremely
other cartoons that were extremely
other cartoons that were extremely popular on TV I got to work on the the
popular on TV I got to work on the the
popular on TV I got to work on the the digital side focusing on building the
digital side focusing on building the
digital side focusing on building the audience for cartoon hangover which had
audience for cartoon hangover which had
audience for cartoon hangover which had two cartoons bravest warriors and being
two cartoons bravest warriors and being
two cartoons bravest warriors and being puppycat a whole host of really awesome
puppycat a whole host of really awesome
puppycat a whole host of really awesome shorts on there and then I oversaw the
shorts on there and then I oversaw the
shorts on there and then I oversaw the programming an audience development for
programming an audience development for
programming an audience development for a channel frederator 22 we did really
a channel frederator 22 we did really
a channel frederator 22 we did really well there in about a year and a half we
well there in about a year and a half we
well there in about a year and a half we built that channel up to about 1.1 1.2
built that channel up to about 1.1 1.2
built that channel up to about 1.1 1.2 million subscribers doing anywhere
million subscribers doing anywhere
million subscribers doing anywhere between you know I around 8 and 17
between you know I around 8 and 17
between you know I around 8 and 17 million monthly views and then um I also
million monthly views and then um I also
million monthly views and then um I also helped build the channel Frederator
helped build the channel Frederator
helped build the channel Frederator Network love it so you put out this
Network love it so you put out this
Network love it so you put out this detailed report I forget where it was
detailed report I forget where it was
detailed report I forget where it was published it was in one of the blogs
published it was in one of the blogs
published it was in one of the blogs talking about the YouTube algorithm and
talking about the YouTube algorithm and
talking about the YouTube algorithm and I think I reached out to you on Twitter
I think I reached out to you on Twitter
I think I reached out to you on Twitter afterwards and we had a little bit of
afterwards and we had a little bit of
afterwards and we had a little bit of discussion back and forth about it
discussion back and forth about it
discussion back and forth about it what are what are some of the things
what are what are some of the things
what are what are some of the things that you discover the people haven’t
that you discover the people haven’t
that you discover the people haven’t read the article and we should we should
read the article and we should we should
read the article and we should we should link that up so people can dive deeper
link that up so people can dive deeper
link that up so people can dive deeper if they want but what are some of the
if they want but what are some of the
if they want but what are some of the things that you discovered that people
things that you discovered that people
things that you discovered that people aren’t doing that that could really help
aren’t doing that that could really help
aren’t doing that that could really help the youtube channels grow um things that
the youtube channels grow um things that
the youtube channels grow um things that people aren’t doing that would help
people aren’t doing that would help
people aren’t doing that would help their YouTube channels grow I would say
their YouTube channels grow I would say
their YouTube channels grow I would say is continue look at your content and
is continue look at your content and
is continue look at your content and recognizing if there is content that’s
recognizing if there is content that’s
recognizing if there is content that’s actually hurting the viewership on your
actually hurting the viewership on your
actually hurting the viewership on your channel um you know we found out as
channel um you know we found out as
channel um you know we found out as evidence to suggest I don’t think it
evidence to suggest I don’t think it
evidence to suggest I don’t think it necessarily
necessarily
necessarily Sara we proved it outright I don’t
Sara we proved it outright I don’t
Sara we proved it outright I don’t necessarily forget outright but it
necessarily forget outright but it
necessarily forget outright but it suggested that uploading a video that
suggested that uploading a video that
suggested that uploading a video that got less than 3% of your subscribers to
got less than 3% of your subscribers to
got less than 3% of your subscribers to watch in the first 48 hours could
watch in the first 48 hours could
watch in the first 48 hours could actually cause viewership on your entire
actually cause viewership on your entire
actually cause viewership on your entire channel to drop including your library
channel to drop including your library
channel to drop including your library the videos and we see this most commonly
the videos and we see this most commonly
the videos and we see this most commonly like in channels that kind of go into
like in channels that kind of go into
like in channels that kind of go into like a bit of a death spiral where
like a bit of a death spiral where
like a bit of a death spiral where either you know people aren’t watching
either you know people aren’t watching
either you know people aren’t watching the newest videos or maybe their
the newest videos or maybe their
the newest videos or maybe their contents gotten a little stale and one
contents gotten a little stale and one
contents gotten a little stale and one is up happening is that their library of
is up happening is that their library of
is up happening is that their library of videos begins losing traffic from like
videos begins losing traffic from like
videos begins losing traffic from like suggested videos and search and they
suggested videos and search and they
suggested videos and search and they start dropping out and so this suggested
start dropping out and so this suggested
start dropping out and so this suggested to us that there’s there’s kind of like
to us that there’s there’s kind of like
to us that there’s there’s kind of like a meta score or meta algorithm that’s
a meta score or meta algorithm that’s
a meta score or meta algorithm that’s basically like if you’re kidding these
basically like if you’re kidding these
basically like if you’re kidding these combination of factors we’re going to
combination of factors we’re going to
combination of factors we’re going to rank all of your videos and our
rank all of your videos and our
rank all of your videos and our discovery algorithms higher and so
discovery algorithms higher and so
discovery algorithms higher and so that’s like things like you know browse
that’s like things like you know browse
that’s like things like you know browse and suggested and recommended and
and suggested and recommended and
and suggested and recommended and related you know in all the various
related you know in all the various
related you know in all the various places those show up most importantly on
places those show up most importantly on
places those show up most importantly on the home page and on watch pages and you
the home page and on watch pages and you
the home page and on watch pages and you know if you keep uploading those you
know if you keep uploading those you
know if you keep uploading those you know quote-unquote negative uploads it
know quote-unquote negative uploads it
know quote-unquote negative uploads it can contain to your channel is at what
can contain to your channel is at what
can contain to your channel is at what we saw and conversely if you’re
we saw and conversely if you’re
we saw and conversely if you’re regularly doing you know 10 12 15 % of
regularly doing you know 10 12 15 % of
regularly doing you know 10 12 15 % of your subscribers in the first 40 hours
your subscribers in the first 40 hours
your subscribers in the first 40 hours you’ll see your channel really really
you’ll see your channel really really
you’ll see your channel really really begin to grow to a certain extent so
begin to grow to a certain extent so
begin to grow to a certain extent so those are some of the higher-level
those are some of the higher-level
those are some of the higher-level findings of the of the article
findings of the of the article
findings of the of the article we also found really cool stuff about
we also found really cool stuff about
we also found really cool stuff about like duration you know literally videos
like duration you know literally videos
like duration you know literally videos that were just longer right so whether
that were just longer right so whether
that were just longer right so whether that video is 15 or 20 minutes or 25
that video is 15 or 20 minutes or 25
that video is 15 or 20 minutes or 25 minutes made a huge difference in terms
minutes made a huge difference in terms
minutes made a huge difference in terms of viewership and then kind of as a
of viewership and then kind of as a
of viewership and then kind of as a subcategory to that the audience
subcategory to that the audience
subcategory to that the audience retention on those videos also had an
retention on those videos also had an
retention on those videos also had an impact on how think that’s news to
impact on how think that’s news to
impact on how think that’s news to anyone I think this was the first time
anyone I think this was the first time
anyone I think this was the first time anyone could’ve put out any sort of like
anyone could’ve put out any sort of like
anyone could’ve put out any sort of like data behind that that showed you know
data behind that that showed you know
data behind that that showed you know when we had a video that we get a 12 or
when we had a video that we get a 12 or
when we had a video that we get a 12 or 13 percent average view duration we
13 percent average view duration we
13 percent average view duration we would get like 2x are subscribed
would get like 2x are subscribed
would get like 2x are subscribed years in terms of overall viewership so
years in terms of overall viewership so
years in terms of overall viewership so you know we had about a million
you know we had about a million
you know we had about a million subscribers when we did this research
subscribers when we did this research
subscribers when we did this research you know videos that would get two
you know videos that would get two
you know videos that would get two million views we’re doing about a
million views we’re doing about a
million views we’re doing about a hundred and fifty a thousand views from
hundred and fifty a thousand views from
hundred and fifty a thousand views from our subscribers in the first 48 hours
our subscribers in the first 48 hours
our subscribers in the first 48 hours and the reason I use subscribers is a
and the reason I use subscribers is a
and the reason I use subscribers is a number I don’t actually think the
number I don’t actually think the
number I don’t actually think the algorithm really cares whether
algorithm really cares whether
algorithm really cares whether subscribers or not I think it has to do
subscribers or not I think it has to do
subscribers or not I think it has to do with a concept called view velocity
with a concept called view velocity
with a concept called view velocity which is that they see this video
which is that they see this video
which is that they see this video accruing so many views in the first four
accruing so many views in the first four
accruing so many views in the first four hours YouTube says oh this video is
hours YouTube says oh this video is
hours YouTube says oh this video is really important for the topics and
really important for the topics and
really important for the topics and keywords with which it falls under and
keywords with which it falls under and
keywords with which it falls under and the interest with which it falls under
the interest with which it falls under
the interest with which it falls under so let’s serve this video to people with
so let’s serve this video to people with
so let’s serve this video to people with that same interest and you’ll get a lot
that same interest and you’ll get a lot
that same interest and you’ll get a lot of click-through and if that retention
of click-through and if that retention
of click-through and if that retention the audience retention and click-through
the audience retention and click-through
the audience retention and click-through stays the same as it expands it will
stays the same as it expands it will
stays the same as it expands it will continue to expand it over time now I
continue to expand it over time now I
continue to expand it over time now I think there’s probably stages we’re
think there’s probably stages we’re
think there’s probably stages we’re going beyond the article now mainly
going beyond the article now mainly
going beyond the article now mainly because this stuff fascinates me and I
because this stuff fascinates me and I
because this stuff fascinates me and I can’t help but continue to think about
can’t help but continue to think about
can’t help but continue to think about it um if you think about a video’s
it um if you think about a video’s
it um if you think about a video’s lifespan and kind of like certain stages
lifespan and kind of like certain stages
lifespan and kind of like certain stages right like you have your the first 48
right like you have your the first 48
right like you have your the first 48 hours window where YouTube is really
hours window where YouTube is really
hours window where YouTube is really kind of analyzing your video and seeing
kind of analyzing your video and seeing
kind of analyzing your video and seeing what it’s all about right its first and
what it’s all about right its first and
what it’s all about right its first and foremost it’s taking in kind of the
foremost it’s taking in kind of the
foremost it’s taking in kind of the metadata that you put in right and this
metadata that you put in right and this
metadata that you put in right and this is everything from average video length
is everything from average video length
is everything from average video length title description tags closed captions
title description tags closed captions
title description tags closed captions and then it starts take into account
and then it starts take into account
and then it starts take into account things like comments and who’s clicking
things like comments and who’s clicking
things like comments and who’s clicking on it and what they’ve watched before
on it and what they’ve watched before
on it and what they’ve watched before and so on and so forth right it starts
and so on and so forth right it starts
and so on and so forth right it starts building that into it and there’s kind
building that into it and there’s kind
building that into it and there’s kind of like this 48 72-hour window where
of like this 48 72-hour window where
of like this 48 72-hour window where YouTube is basically saying you know
YouTube is basically saying you know
YouTube is basically saying you know what is this video all about and how
what is this video all about and how
what is this video all about and how good is it and by good it means really
good is it and by good it means really
good is it and by good it means really like how good at is it at creating a lot
like how good at is it at creating a lot
like how good at is it at creating a lot of watch time on our site right has
of watch time on our site right has
of watch time on our site right has nothing to do with quality or anything
nothing to do with quality or anything
nothing to do with quality or anything else it’s how good is it at Google on
else it’s how good is it at Google on
else it’s how good is it at Google on our site now you can pull from that that
our site now you can pull from that that
our site now you can pull from that that you know the better quote-unquote
you know the better quote-unquote
you know the better quote-unquote quality video is going to generate that
quality video is going to generate that
quality video is going to generate that but that’s a whole another conversation
but that’s a whole another conversation
but that’s a whole another conversation for a whole other time and then outside
for a whole other time and then outside
for a whole other time and then outside of that right there’s kind of like the
of that right there’s kind of like the
of that right there’s kind of like the first week two weeks that you know the
first week two weeks that you know the
first week two weeks that you know the initial two or three days kind of leads
initial two or three days kind of leads
initial two or three days kind of leads to then after that is kind of a long
to then after that is kind of a long
to then after that is kind of a long tail
tail
tail the video and I think there’s different
the video and I think there’s different
the video and I think there’s different kind of weightings at different times I
kind of weightings at different times I
kind of weightings at different times I have to do a lot more research on it but
have to do a lot more research on it but
have to do a lot more research on it but kind of what I’ve been seeing from like
kind of what I’ve been seeing from like
kind of what I’ve been seeing from like a top-level I’m going oh that’s
a top-level I’m going oh that’s
a top-level I’m going oh that’s something really interesting I want to
something really interesting I want to
something really interesting I want to do the data on that
do the data on that
do the data on that that’s what’s popping out at me cool and
that’s what’s popping out at me cool and
that’s what’s popping out at me cool and so what’s interesting there too is
so what’s interesting there too is
so what’s interesting there too is you’re saying that if if a new video
you’re saying that if if a new video
you’re saying that if if a new video comes up doesn’t go well then that kind
comes up doesn’t go well then that kind
comes up doesn’t go well then that kind if you can all your old videos – oh yeah
if you can all your old videos – oh yeah
if you can all your old videos – oh yeah absolutely big time and it would we
absolutely big time and it would we
absolutely big time and it would we should also take note that there’s
should also take note that there’s
should also take note that there’s there’s always going to be an element of
there’s always going to be an element of
there’s always going to be an element of like if one video that’s doing really
like if one video that’s doing really
like if one video that’s doing really well there’s going to be a certain
well there’s going to be a certain
well there’s going to be a certain percentage you know whether that’s you
percentage you know whether that’s you
percentage you know whether that’s you know a fraction of a percent or 50 or 60
know a fraction of a percent or 50 or 60
know a fraction of a percent or 50 or 60 percent of the people that land on that
percent of the people that land on that
percent of the people that land on that video to watch that are going to go and
video to watch that are going to go and
video to watch that are going to go and watch your other videos right and you
watch your other videos right and you
watch your other videos right and you know that obviously is going to have an
know that obviously is going to have an
know that obviously is going to have an impact on viewership but what we saw
impact on viewership but what we saw
impact on viewership but what we saw kind of more in the details is it’s more
kind of more in the details is it’s more
kind of more in the details is it’s more like a circular effect where or like a
like a circular effect where or like a
like a circular effect where or like a wave effect where the waves kind of
wave effect where the waves kind of
wave effect where the waves kind of start building on to each other and
start building on to each other and
start building on to each other and start overlapping right so if you start
start overlapping right so if you start
start overlapping right so if you start having all these real successful videos
having all these real successful videos
having all these real successful videos right your your graph starts to go I
right your your graph starts to go I
right your your graph starts to go I think this is the right way on the
think this is the right way on the
think this is the right way on the screen it’s a little confusing okay yeah
screen it’s a little confusing okay yeah
screen it’s a little confusing okay yeah so like your graph starts going like
so like your graph starts going like
so like your graph starts going like this with the ups and downs versus just
this with the ups and downs versus just
this with the ups and downs versus just kind of like this right along with like
kind of like this right along with like
kind of like this right along with like the uploads and it kind of build on each
the uploads and it kind of build on each
the uploads and it kind of build on each other but that being said if we think
other but that being said if we think
other but that being said if we think about kind of the meta algorithm or the
about kind of the meta algorithm or the
about kind of the meta algorithm or the high level algorithm as like kind of a
high level algorithm as like kind of a
high level algorithm as like kind of a channel score and say well if your
channel score and say well if your
channel score and say well if your videos are regularly gaining more
videos are regularly gaining more
videos are regularly gaining more audience than your subscribers that
audience than your subscribers that
audience than your subscribers that means that your channel should have more
means that your channel should have more
means that your channel should have more subscribers right because you’re
subscribers right because you’re
subscribers right because you’re reaching beyond your audience from a
reaching beyond your audience from a
reaching beyond your audience from a viewership perspective and I think
viewership perspective and I think
viewership perspective and I think YouTube takes that into account and
YouTube takes that into account and
YouTube takes that into account and similarly with watch time
similarly with watch time
similarly with watch time now it could boil down to something as
now it could boil down to something as
now it could boil down to something as simple as like well your channel is
simple as like well your channel is
simple as like well your channel is generating a ton of stickiness for our
generating a ton of stickiness for our
generating a ton of stickiness for our site so we want to send more people to
site so we want to send more people to
site so we want to send more people to your channel so that they you know stay
your channel so that they you know stay
your channel so that they you know stay on the site longer and so you know I
on the site longer and so you know I
on the site longer and so you know I think I think it’s a combination of
think I think it’s a combination of
think I think it’s a combination of factors but certainly keeping people on
factors but certainly keeping people on
factors but certainly keeping people on the YouTube platform
the YouTube platform
the YouTube platform you in to outperform yourself is going
you in to outperform yourself is going
you in to outperform yourself is going to generate more audience interesting
to generate more audience interesting
to generate more audience interesting let me ask you this I don’t know if you
let me ask you this I don’t know if you
let me ask you this I don’t know if you have data on it or not uh for
have data on it or not uh for
have data on it or not uh for subscribers who are watching your video
subscribers who are watching your video
subscribers who are watching your video if you had to have one call the action
if you had to have one call the action
if you had to have one call the action at the end of the video would it be to
at the end of the video would it be to
at the end of the video would it be to leave a thumbs up leave a comment share
leave a thumbs up leave a comment share
leave a thumbs up leave a comment share it
it
it what would both what the what’s the
what would both what the what’s the
what would both what the what’s the priority of engagement afterwards or do
priority of engagement afterwards or do
priority of engagement afterwards or do you know it do have that figured out yet
you know it do have that figured out yet
you know it do have that figured out yet and so you were saying if you had
and so you were saying if you had
and so you were saying if you had already get like 15 20 25 percent of
already get like 15 20 25 percent of
already get like 15 20 25 percent of your subscribers to watch what would you
your subscribers to watch what would you
your subscribers to watch what would you ask them to do at the end of the video
ask them to do at the end of the video
ask them to do at the end of the video yeah or even if not like even even you
yeah or even if not like even even you
yeah or even if not like even even you only gain 3 percent or whatever it is
only gain 3 percent or whatever it is
only gain 3 percent or whatever it is like what’s the highest impact thing
like what’s the highest impact thing
like what’s the highest impact thing that a subscriber can do for you where
that a subscriber can do for you where
that a subscriber can do for you where if your creator you have a lot of
if your creator you have a lot of
if your creator you have a lot of creators who have like 20 calls actions
creators who have like 20 calls actions
creators who have like 20 calls actions the end of a video as a result they’re
the end of a video as a result they’re
the end of a video as a result they’re not going to anything right so you get
not going to anything right so you get
not going to anything right so you get to pick one like hey a question of the
to pick one like hey a question of the
to pick one like hey a question of the day leave it down below the comment or
day leave it down below the comment or
day leave it down below the comment or please guys add this to a playlist or
please guys add this to a playlist or
please guys add this to a playlist or give it a thumbs up does it make a
give it a thumbs up does it make a
give it a thumbs up does it make a difference on the engagement to the
difference on the engagement to the
difference on the engagement to the algorithm um I heard a saying recently
algorithm um I heard a saying recently
algorithm um I heard a saying recently that I really loved which was tyranny of
that I really loved which was tyranny of
that I really loved which was tyranny of choice where if you give if if you give
choice where if you give if if you give
choice where if you give if if you give them you were too many choices they’re
them you were too many choices they’re
them you were too many choices they’re gonna choose to do nothing uh and go
gonna choose to do nothing uh and go
gonna choose to do nothing uh and go away right so I think a pretty good rule
away right so I think a pretty good rule
away right so I think a pretty good rule of thumb is like no more than 3 calls to
of thumb is like no more than 3 calls to
of thumb is like no more than 3 calls to actions so that they have an option
actions so that they have an option
actions so that they have an option right it’s a you know pretty solid rule
right it’s a you know pretty solid rule
right it’s a you know pretty solid rule of three right like you see that you
of three right like you see that you
of three right like you see that you know throughout so many things in life
know throughout so many things in life
know throughout so many things in life and so giving people three options I
and so giving people three options I
and so giving people three options I think is probably the you know best
think is probably the you know best
think is probably the you know best place to be I have not done any testing
place to be I have not done any testing
place to be I have not done any testing on I don’t have data to back it up
on I don’t have data to back it up
on I don’t have data to back it up I can say from a non scientific
I can say from a non scientific
I can say from a non scientific standpoint that essentially when we
standpoint that essentially when we
standpoint that essentially when we reduced our calls to action from I think
reduced our calls to action from I think
reduced our calls to action from I think seven or eight to three we saw a better
seven or eight to three we saw a better
seven or eight to three we saw a better performance we’re also making better
performance we’re also making better
performance we’re also making better content but uh essentially in order of
content but uh essentially in order of
content but uh essentially in order of importance routes say is watch more
importance routes say is watch more
importance routes say is watch more first and foremost mainly because watch
first and foremost mainly because watch
first and foremost mainly because watch time and keeping on people on the
time and keeping on people on the
time and keeping on people on the platform longer is so incredibly
platform longer is so incredibly
platform longer is so incredibly important and this kind of speaks the
important and this kind of speaks the
important and this kind of speaks the programming strategy right like if
programming strategy right like if
programming strategy right like if you’re making a video about LeBron James
you’re making a video about LeBron James
you’re making a video about LeBron James you don’t want to then tell people to go
you don’t want to then tell people to go
you don’t want to then tell people to go watch a video
watch a video
watch a video know about you know horseback riding
know about you know horseback riding
know about you know horseback riding maybe the people that are watching
maybe the people that are watching
maybe the people that are watching LeBron James video probably don’t care
LeBron James video probably don’t care
LeBron James video probably don’t care about horseback riding sure there’s a
about horseback riding sure there’s a
about horseback riding sure there’s a small percentage but you know I don’t
small percentage but you know I don’t
small percentage but you know I don’t think it’s a huge percentage right you
think it’s a huge percentage right you
think it’s a huge percentage right you want to tell them to go watch another
want to tell them to go watch another
want to tell them to go watch another video about LeBron James or if you don’t
video about LeBron James or if you don’t
video about LeBron James or if you don’t have that tell them to go watch a video
have that tell them to go watch a video
have that tell them to go watch a video about Kobe or you know Steph Curry or
about Kobe or you know Steph Curry or
about Kobe or you know Steph Curry or whoever it is right you go from most
whoever it is right you go from most
whoever it is right you go from most relevant to least relevant in your video
relevant to least relevant in your video
relevant to least relevant in your video inventory from what video you ask them
inventory from what video you ask them
inventory from what video you ask them to watch next the next thing I would say
to watch next the next thing I would say
to watch next the next thing I would say is subscribe mainly because from from
is subscribe mainly because from from
is subscribe mainly because from from that windowing perspective we talked
that windowing perspective we talked
that windowing perspective we talked about earlier in a videos life cycle
about earlier in a videos life cycle
about earlier in a videos life cycle those first 48 hours are so important
those first 48 hours are so important
those first 48 hours are so important and that makes subscribers unbelievable
and that makes subscribers unbelievable
and that makes subscribers unbelievable or right and so when you upload a new
or right and so when you upload a new
or right and so when you upload a new video the first people that are likely
video the first people that are likely
video the first people that are likely to see that video and click on that
to see that video and click on that
to see that video and click on that video giving that video like a watch
video giving that video like a watch
video giving that video like a watch time score giving that thumbnail like a
time score giving that thumbnail like a
time score giving that thumbnail like a click-through rate are going to be your
click-through rate are going to be your
click-through rate are going to be your subscribers right and they’re going to
subscribers right and they’re going to
subscribers right and they’re going to be the best performers and so from that
be the best performers and so from that
be the best performers and so from that perspective you know the more
perspective you know the more
perspective you know the more subscribers you have right the greater
subscribers you have right the greater
subscribers you have right the greater reach you have the more watch time the
reach you have the more watch time the
reach you have the more watch time the more session duration time you’re able
more session duration time you’re able
more session duration time you’re able to create the better is going to be for
to create the better is going to be for
to create the better is going to be for your video and for your channel so
your video and for your channel so
your video and for your channel so number two would be subscribe and then
number two would be subscribe and then
number two would be subscribe and then number three would probably be some sort
number three would probably be some sort
number three would probably be some sort of engagement I’ve seen no indication
of engagement I’ve seen no indication
of engagement I’ve seen no indication that engagement has any impact on the
that engagement has any impact on the
that engagement has any impact on the algorithm whatsoever
algorithm whatsoever
algorithm whatsoever you knows if there was a in this day and
you knows if there was a in this day and
you knows if there was a in this day and age historically yet it’s incredibly
age historically yet it’s incredibly
age historically yet it’s incredibly important which makes me believe makes
important which makes me believe makes
important which makes me believe makes me think that there might be still some
me think that there might be still some
me think that there might be still some weighting going on in the algorithm and
weighting going on in the algorithm and
weighting going on in the algorithm and then if you also think about it from a
then if you also think about it from a
then if you also think about it from a more theoretical standpoint
more theoretical standpoint
more theoretical standpoint videos that are engaging are likely to
videos that are engaging are likely to
videos that are engaging are likely to accrue more watch time simply by the
accrue more watch time simply by the
accrue more watch time simply by the fact that while someone is going to do
fact that while someone is going to do
fact that while someone is going to do that action they’re still watching the
that action they’re still watching the
that action they’re still watching the video right say hey comment down below
video right say hey comment down below
video right say hey comment down below right well someone then has to think
right well someone then has to think
right well someone then has to think about your question they have to think
about your question they have to think
about your question they have to think about what to write right that’s
about what to write right that’s
about what to write right that’s actually type it out alright chances are
actually type it out alright chances are
actually type it out alright chances are well maybe not on YouTube but another
well maybe not on YouTube but another
well maybe not on YouTube but another place is people will go back and like
place is people will go back and like
place is people will go back and like check it for grammar and spelling you
check it for grammar and spelling you
check it for grammar and spelling you know they’re going to want to add their
know they’re going to want to add their
know they’re going to want to add their emojis not your audience I’m sure your
emojis not your audience I’m sure your
emojis not your audience I’m sure your audience is good on that I know there’s
audience is good on that I know there’s
audience is good on that I know there’s lots of them in the live chat doesn’t
lots of them in the live chat doesn’t
lots of them in the live chat doesn’t mean lots of emojis happening
mean lots of emojis happening
mean lots of emojis happening that takes time right it’s so like yeah
that takes time right it’s so like yeah
that takes time right it’s so like yeah maybe videos with like a
maybe videos with like a
maybe videos with like a disproportionate number of comments
disproportionate number of comments
disproportionate number of comments right are racking up this incredible
right are racking up this incredible
right are racking up this incredible watch time because people are literally
watch time because people are literally
watch time because people are literally having to sit there while the video
having to sit there while the video
having to sit there while the video plays and write out the comment in that
plays and write out the comment in that
plays and write out the comment in that scenario it’s like well you know which
scenario it’s like well you know which
scenario it’s like well you know which is it is the watch time or the comment
is it is the watch time or the comment
is it is the watch time or the comment like well the watch doesn’t happen
like well the watch doesn’t happen
like well the watch doesn’t happen without the comma so you know it’s some
without the comma so you know it’s some
without the comma so you know it’s some sort of engagement action would be good
sort of engagement action would be good
sort of engagement action would be good at the very least to show that you
at the very least to show that you
at the very least to show that you actually care about what you’re your
actually care about what you’re your
actually care about what you’re your subscribers and fans think and keep them
subscribers and fans think and keep them
subscribers and fans think and keep them engaged by the show right so comments to
engaged by the show right so comments to
engaged by the show right so comments to what happened someone who has a comment
what happened someone who has a comment
what happened someone who has a comment somebody else responds then coming back
somebody else responds then coming back
somebody else responds then coming back to the video if they come back to the
to the video if they come back to the
to the video if they come back to the video and just respond to the comment
video and just respond to the comment
video and just respond to the comment but without watching again because
but without watching again because
but without watching again because they’ve already seen the video they just
they’ve already seen the video they just
they’ve already seen the video they just want to be part of that thread could
want to be part of that thread could
want to be part of that thread could actually check it out I should be a
actually check it out I should be a
actually check it out I should be a negative signal um no I don’t think so I
negative signal um no I don’t think so I
negative signal um no I don’t think so I think it’s it’s just engagement
think it’s it’s just engagement
think it’s it’s just engagement generally like I don’t I don’t think I’m
generally like I don’t I don’t think I’m
generally like I don’t I don’t think I’m sorry are you asking more about like if
sorry are you asking more about like if
sorry are you asking more about like if a repeat view happens yes he’s like
a repeat view happens yes he’s like
a repeat view happens yes he’s like hopefully think so on this video we’re
hopefully think so on this video we’re
hopefully think so on this video we’re gonna get comments afterwards right
gonna get comments afterwards right
gonna get comments afterwards right maybe I respond to one and say hey you
maybe I respond to one and say hey you
maybe I respond to one and say hey you know Tamara thank you so much for
know Tamara thank you so much for
know Tamara thank you so much for watching video she comes back to see my
watching video she comes back to see my
watching video she comes back to see my comment and just to leave another
comment and just to leave another
comment and just to leave another comment to say hey it was awesome but
comment to say hey it was awesome but
comment to say hey it was awesome but she’s not gonna watch this whole
she’s not gonna watch this whole
she’s not gonna watch this whole half-hour thing again because she’s seen
half-hour thing again because she’s seen
half-hour thing again because she’s seen it if she ends her session there does
it if she ends her session there does
it if she ends her session there does that negatively impact the video now
that negatively impact the video now
that negatively impact the video now um I mean theoretically it could again I
um I mean theoretically it could again I
um I mean theoretically it could again I don’t have any any data just yes one way
don’t have any any data just yes one way
don’t have any any data just yes one way or the other
or the other
or the other what I would say is that I know
what I would say is that I know
what I would say is that I know historically YouTube has given algorithm
historically YouTube has given algorithm
historically YouTube has given algorithm waiting to videos that generate repeat
waiting to videos that generate repeat
waiting to videos that generate repeat viewing I think there’s probably a lot
viewing I think there’s probably a lot
viewing I think there’s probably a lot of evidence in the kids space to suggest
of evidence in the kids space to suggest
of evidence in the kids space to suggest that like oh yeah that can be really
that like oh yeah that can be really
that like oh yeah that can be really powerful if they do repeat viewing so
powerful if they do repeat viewing so
powerful if they do repeat viewing so from that perspective I would say you
from that perspective I would say you
from that perspective I would say you know it’s probably toss of the coin
know it’s probably toss of the coin
know it’s probably toss of the coin either way you know generally speaking
either way you know generally speaking
either way you know generally speaking though I think if someone’s coming back
though I think if someone’s coming back
though I think if someone’s coming back to stay engage in the conversation
to stay engage in the conversation
to stay engage in the conversation that’s got to be a good thing right I’m
that’s got to be a good thing right I’m
that’s got to be a good thing right I’m thinking now at the end of a lot of my
thinking now at the end of a lot of my
thinking now at the end of a lot of my videos I’ll ask a question
videos I’ll ask a question
videos I’ll ask a question the question today is whatever leave it
the question today is whatever leave it
the question today is whatever leave it below but I’m never really doing hey
below but I’m never really doing hey
below but I’m never really doing hey here are some related videos that you
here are some related videos that you
here are some related videos that you guys might enjoy if you’re saying that’s
guys might enjoy if you’re saying that’s
guys might enjoy if you’re saying that’s like the primary call to action should
like the primary call to action should
like the primary call to action should be watch more than you know should i has
be watch more than you know should i has
be watch more than you know should i has some selfish consulting here you know
some selfish consulting here you know
some selfish consulting here you know should I change my strategy to like put
should I change my strategy to like put
should I change my strategy to like put three links in the description say hey
three links in the description say hey
three links in the description say hey guys here are three videos I think II
guys here are three videos I think II
guys here are three videos I think II need to watch next go check them out in
need to watch next go check them out in
need to watch next go check them out in the description below and not do a
the description below and not do a
the description below and not do a question of the day well I think you
question of the day well I think you
question of the day well I think you still do a question of the day but I
still do a question of the day but I
still do a question of the day but I think yeah you should absolutely tell
think yeah you should absolutely tell
think yeah you should absolutely tell people you know what they might enjoy
people you know what they might enjoy
people you know what they might enjoy nests cuz like they think about it from
nests cuz like they think about it from
nests cuz like they think about it from two perspectives right you ever think
two perspectives right you ever think
two perspectives right you ever think about it from your audience who has
about it from your audience who has
about it from your audience who has watched you know a lot of your videos or
watched you know a lot of your videos or
watched you know a lot of your videos or many of your videos you have to think
many of your videos you have to think
many of your videos you have to think about it from a new audience right
about it from a new audience right
about it from a new audience right because a lot of people who watch that
because a lot of people who watch that
because a lot of people who watch that video are not going to be people who are
video are not going to be people who are
video are not going to be people who are a subscriber who may have ever seen your
a subscriber who may have ever seen your
a subscriber who may have ever seen your video before right so it’s a way of
video before right so it’s a way of
video before right so it’s a way of introducing them to your content letting
introducing them to your content letting
introducing them to your content letting them know that you have a ton of other
them know that you have a ton of other
them know that you have a ton of other videos up that they might really like
videos up that they might really like
videos up that they might really like and then think about like well the
and then think about like well the
and then think about like well the reason why people are on YouTube is to
reason why people are on YouTube is to
reason why people are on YouTube is to be entertained and to discover things
be entertained and to discover things
be entertained and to discover things and if you know you can help them do
and if you know you can help them do
and if you know you can help them do that you know I think that’s really
that you know I think that’s really
that you know I think that’s really valuable to the audience and yeah it’s
valuable to the audience and yeah it’s
valuable to the audience and yeah it’s really helpful to you as well so you
really helpful to you as well so you
really helpful to you as well so you know from that perspective absolutely
know from that perspective absolutely
know from that perspective absolutely yeah I think so cool well the people in
yeah I think so cool well the people in
yeah I think so cool well the people in the live chat are saying don’t stop the
the live chat are saying don’t stop the
the live chat are saying don’t stop the question of the day please so keep that
question of the day please so keep that
question of the day please so keep that for you guys okay don’t worry uh
for you guys okay don’t worry uh
for you guys okay don’t worry uh otherwise you’re gonna get tons of hate
otherwise you’re gonna get tons of hate
otherwise you’re gonna get tons of hate and tweet Matt come on man uh-huh so
and tweet Matt come on man uh-huh so
and tweet Matt come on man uh-huh so okay so for an ounce of creators who are
okay so for an ounce of creators who are
okay so for an ounce of creators who are looking to launch a new series on their
looking to launch a new series on their
looking to launch a new series on their channel maybe them in one video week you
channel maybe them in one video week you
channel maybe them in one video week you want to go to two videos a week uh the
want to go to two videos a week uh the
want to go to two videos a week uh the metric you would look at the judge the
metric you would look at the judge the
metric you would look at the judge the success of a new series would be
success of a new series would be
success of a new series would be subscribers watching the video that’s a
subscribers watching the video that’s a
subscribers watching the video that’s a tough one and and that’s a tough one
tough one and and that’s a tough one
tough one and and that’s a tough one because almost no matter how much
because almost no matter how much
because almost no matter how much promotion and marketing you do for the
promotion and marketing you do for the
promotion and marketing you do for the new series right it’s not going to get
new series right it’s not going to get
new series right it’s not going to get as many views as like your current
as many views as like your current
as many views as like your current popular series mainly because in my view
popular series mainly because in my view
popular series mainly because in my view it shows up in a subscribers feed like I
it shows up in a subscribers feed like I
it shows up in a subscribers feed like I don’t
don’t
don’t recognize this I don’t understand this I
recognize this I don’t understand this I
recognize this I don’t understand this I am NOT going to click on this right this
am NOT going to click on this right this
am NOT going to click on this right this is not something I usually watch your 10
is not something I usually watch your 10
is not something I usually watch your 10 thumbnails or something I usually watch
thumbnails or something I usually watch
thumbnails or something I usually watch I would like to click on one of those
I would like to click on one of those
I would like to click on one of those now there’s a whole bunch of strategy to
now there’s a whole bunch of strategy to
now there’s a whole bunch of strategy to to get around that but to answer your
to get around that but to answer your
to get around that but to answer your question about the success of a new
question about the success of a new
question about the success of a new series I would focus on more about what
series I would focus on more about what
series I would focus on more about what the average view duration is and if
the average view duration is and if
the average view duration is and if you’re getting really good average view
you’re getting really good average view
you’re getting really good average view duration like let’s say you’re 60 to 80
duration like let’s say you’re 60 to 80
duration like let’s say you’re 60 to 80 percent range which i think is pretty
percent range which i think is pretty
percent range which i think is pretty damn good for longer videos if you’re in
damn good for longer videos if you’re in
damn good for longer videos if you’re in that range great if you’re a little bit
that range great if you’re a little bit
that range great if you’re a little bit below that range you might want to look
below that range you might want to look
below that range you might want to look at like the structure of the video are
at like the structure of the video are
at like the structure of the video are there ways to keep more people engage as
there ways to keep more people engage as
there ways to keep more people engage as longers their way to get into the video
longers their way to get into the video
longers their way to get into the video quicker that sort of thing but generally
quicker that sort of thing but generally
quicker that sort of thing but generally speaking I think average view duration
speaking I think average view duration
speaking I think average view duration is going to be the most like apples to
is going to be the most like apples to
is going to be the most like apples to apples that you can do to your current
apples that you can do to your current
apples that you can do to your current series in a way to kind of measure the
series in a way to kind of measure the
series in a way to kind of measure the long-term viability of it
long-term viability of it
long-term viability of it in addition um you know I wouldn’t I
in addition um you know I wouldn’t I
in addition um you know I wouldn’t I wouldn’t cut a series until you’re at
wouldn’t cut a series until you’re at
wouldn’t cut a series until you’re at least like five six seven episodes into
least like five six seven episodes into
least like five six seven episodes into it if it’s something you care about and
it if it’s something you care about and
it if it’s something you care about and are passionate about mainly because one
are passionate about mainly because one
are passionate about mainly because one that’s how long it’s going to take the
that’s how long it’s going to take the
that’s how long it’s going to take the build you know any sort of audience for
build you know any sort of audience for
build you know any sort of audience for it out of out of your current subscriber
it out of out of your current subscriber
it out of out of your current subscriber base but also it gives a good amount of
base but also it gives a good amount of
base but also it gives a good amount of content for people to go back to and
content for people to go back to and
content for people to go back to and check out and one go right like that
check out and one go right like that
check out and one go right like that word YouTube video Genma five seven
word YouTube video Genma five seven
word YouTube video Genma five seven minutes that’s not a huge duration of
minutes that’s not a huge duration of
minutes that’s not a huge duration of entertainment time right where that is
entertainment time right where that is
entertainment time right where that is if you have five or six episodes of that
if you have five or six episodes of that
if you have five or six episodes of that well not you’re talking about like yeah
well not you’re talking about like yeah
well not you’re talking about like yeah you know I could sit down eat a hoagie
you know I could sit down eat a hoagie
you know I could sit down eat a hoagie and watch three or four these videos and
and watch three or four these videos and
and watch three or four these videos and determine if I like it or not right like
determine if I like it or not right like
determine if I like it or not right like do you see the Netflix study that came
do you see the Netflix study that came
do you see the Netflix study that came out that was like you know Netflix knows
out that was like you know Netflix knows
out that was like you know Netflix knows exactly how many episodes of a show you
exactly how many episodes of a show you
exactly how many episodes of a show you need to watch to fall in love with that
need to watch to fall in love with that
need to watch to fall in love with that show entry right yeah and like for
show entry right yeah and like for
show entry right yeah and like for certain series it was like need to watch
certain series it was like need to watch
certain series it was like need to watch three and you’re going to watch every
three and you’re going to watch every
three and you’re going to watch every season for other shows it was like watch
season for other shows it was like watch
season for other shows it was like watch seven or eight and so you know giving
seven or eight and so you know giving
seven or eight and so you know giving yourself a good enough kind of data set
yourself a good enough kind of data set
yourself a good enough kind of data set of headspace did a set of eight videos
of headspace did a set of eight videos
of headspace did a set of eight videos to get a better feel for it I think is
to get a better feel for it I think is
to get a better feel for it I think is kind of a good benchmark somewhere in
kind of a good benchmark somewhere in
kind of a good benchmark somewhere in the 5-8 range so one of the things that
the 5-8 range so one of the things that
the 5-8 range so one of the things that we’ve been looking at as we add a new
we’ve been looking at as we add a new
we’ve been looking at as we add a new series in would
series in would
series in would so subscribers gain per video maybe
so subscribers gain per video maybe
so subscribers gain per video maybe that’s not a great metric but you know
that’s not a great metric but you know
that’s not a great metric but you know our goal is for every video series we
our goal is for every video series we
our goal is for every video series we put out we want every video to be in the
put out we want every video to be in the
put out we want every video to be in the double digits of new subscribers joining
double digits of new subscribers joining
double digits of new subscribers joining you know if it’s if it’s negative and
you know if it’s if it’s negative and
you know if it’s if it’s negative and that’s a really bad series obviously but
that’s a really bad series obviously but
that’s a really bad series obviously but if it’s like single digits five yep your
if it’s like single digits five yep your
if it’s like single digits five yep your current audience right it doesn’t
current audience right it doesn’t
current audience right it doesn’t necessarily mean it’s a bad series right
necessarily mean it’s a bad series right
necessarily mean it’s a bad series right which is the prop right like you it
which is the prop right like you it
which is the prop right like you it might be you you two doesn’t give a hoot
might be you you two doesn’t give a hoot
might be you you two doesn’t give a hoot about any individual video all that
about any individual video all that
about any individual video all that lunch there there are a lot of
lunch there there are a lot of
lunch there there are a lot of exceptions to that rule but for the most
exceptions to that rule but for the most
exceptions to that rule but for the most part any individual video is not all
part any individual video is not all
part any individual video is not all that important to YouTube in the sense
that important to YouTube in the sense
that important to YouTube in the sense of you might have the great give you an
of you might have the great give you an
of you might have the great give you an example from a movie and TV channel we
example from a movie and TV channel we
example from a movie and TV channel we had a Fredrik called cinematic a’
had a Fredrik called cinematic a’
had a Fredrik called cinematic a’ cinematic a’ we built about a hundred
cinematic a’ we built about a hundred
cinematic a’ we built about a hundred thousand subscribers after like three or
thousand subscribers after like three or
thousand subscribers after like three or four months or something we do have
four months or something we do have
four months or something we do have three or four million monthly views and
three or four million monthly views and
three or four million monthly views and we built that audience mainly by doing
we built that audience mainly by doing
we built that audience mainly by doing like listicles and theory shows and this
like listicles and theory shows and this
like listicles and theory shows and this kind of crap about like The Walking Dead
kind of crap about like The Walking Dead
kind of crap about like The Walking Dead Game of Thrones Star Wars and Marvel
Game of Thrones Star Wars and Marvel
Game of Thrones Star Wars and Marvel right and we wanted to be a more
right and we wanted to be a more
right and we wanted to be a more well-rounded audience we wanted to bring
well-rounded audience we wanted to bring
well-rounded audience we wanted to bring more females in so we did a listicle on
more females in so we did a listicle on
more females in so we did a listicle on orange is the new black there’s a
orange is the new black there’s a
orange is the new black there’s a perfectly fine video perfectly good
perfectly fine video perfectly good
perfectly fine video perfectly good video nothing revolutionary nothing
video nothing revolutionary nothing
video nothing revolutionary nothing crazy like it shouldn’t have done ten
crazy like it shouldn’t have done ten
crazy like it shouldn’t have done ten million dues but it should have done way
million dues but it should have done way
million dues but it should have done way more than like the four thousand views
more than like the four thousand views
more than like the four thousand views that it did because the average video on
that it did because the average video on
that it did because the average video on that time did a couple hundred thousand
that time did a couple hundred thousand
that time did a couple hundred thousand views for us and so that was the first
views for us and so that was the first
views for us and so that was the first indication I had that was like okay
indication I had that was like okay
indication I had that was like okay didn’t really give a crap about how good
didn’t really give a crap about how good
didn’t really give a crap about how good of an orange is the new black video that
of an orange is the new black video that
of an orange is the new black video that is what big of a crap about is whether
is what big of a crap about is whether
is what big of a crap about is whether the people that they served it to which
the people that they served it to which
the people that they served it to which happen to be your subscribers right
happen to be your subscribers right
happen to be your subscribers right because that’s who gets to see it first
because that’s who gets to see it first
because that’s who gets to see it first clicked on it right if those people
clicked on it right if those people
clicked on it right if those people didn’t click on it right they’re not
didn’t click on it right they’re not
didn’t click on it right they’re not going to go and say well this is a great
going to go and say well this is a great
going to go and say well this is a great orange is the new black video right and
orange is the new black video right and
orange is the new black video right and they’re not going to give it a chance to
they’re not going to give it a chance to
they’re not going to give it a chance to be a great orange is the new black video
be a great orange is the new black video
be a great orange is the new black video maybe over time yeah you know five six
maybe over time yeah you know five six
maybe over time yeah you know five six seven eight months it gets picked up
seven eight months it gets picked up
seven eight months it gets picked up something happens to it but out of the
something happens to it but out of the
something happens to it but out of the gate no right so that that’s part of
gate no right so that that’s part of
gate no right so that that’s part of what led to this idea of like you have
what led to this idea of like you have
what led to this idea of like you have to focus on this very specific niche and
to focus on this very specific niche and
to focus on this very specific niche and so with that in mind that’s why I think
so with that in mind that’s why I think
so with that in mind that’s why I think like a negative subscriber number is a
like a negative subscriber number is a
like a negative subscriber number is a really hard way to judge a new series
really hard way to judge a new series
really hard way to judge a new series because it’s it’s only about that series
because it’s it’s only about that series
because it’s it’s only about that series in your audience right or I’m sorry it’s
in your audience right or I’m sorry it’s
in your audience right or I’m sorry it’s only about how the very specific
only about how the very specific
only about how the very specific audience that you currently have access
audience that you currently have access
audience that you currently have access to interprets that video right and
to interprets that video right and
to interprets that video right and whether or not they like it or it makes
whether or not they like it or it makes
whether or not they like it or it makes them unsubscribe or whatever it is so
them unsubscribe or whatever it is so
them unsubscribe or whatever it is so from from that perspective I would
from from that perspective I would
from from that perspective I would really encourage you to to not not look
really encourage you to to not not look
really encourage you to to not not look at that as a primary metric when when a
at that as a primary metric when when a
at that as a primary metric when when a new series first goes up like give it
new series first goes up like give it
new series first goes up like give it some chance let me fight for your
some chance let me fight for your
some chance let me fight for your children okay I love it um I know I know
children okay I love it um I know I know
children okay I love it um I know I know you know you are obsessed with data and
you know you are obsessed with data and
you know you are obsessed with data and trends and frequent stuff out and
trends and frequent stuff out and
trends and frequent stuff out and hacking your way what what’s the next
hacking your way what what’s the next
hacking your way what what’s the next thing you’re looking at what are the
thing you’re looking at what are the
thing you’re looking at what are the some of the things that are on your
some of the things that are on your
some of the things that are on your radar that you’re exploring the next
radar that you’re exploring the next
radar that you’re exploring the next blog post is going to come out and drop
blog post is going to come out and drop
blog post is going to come out and drop some new knowledge bombs on um well I’ve
some new knowledge bombs on um well I’ve
some new knowledge bombs on um well I’ve gotten really excited about a couple of
gotten really excited about a couple of
gotten really excited about a couple of things so like one of the biggest
things so like one of the biggest
things so like one of the biggest questions I see like when I’m trolling
questions I see like when I’m trolling
questions I see like when I’m trolling on like you know our partnered YouTube
on like you know our partnered YouTube
on like you know our partnered YouTube and our YouTube is like you know how do
and our YouTube is like you know how do
and our YouTube is like you know how do I launch a channel or how do I get
I launch a channel or how do I get
I launch a channel or how do I get audience and um you know it feels like
audience and um you know it feels like
audience and um you know it feels like there’s no way to build a YouTube
there’s no way to build a YouTube
there’s no way to build a YouTube channel just in these day and age and
channel just in these day and age and
channel just in these day and age and all kind of stuff and like no that
all kind of stuff and like no that
all kind of stuff and like no that definitely hurts me because I think
definitely hurts me because I think
definitely hurts me because I think there is now I also understand that I’ve
there is now I also understand that I’ve
there is now I also understand that I’ve had the benefit of working with existing
had the benefit of working with existing
had the benefit of working with existing audiences right so like yeah we built
audiences right so like yeah we built
audiences right so like yeah we built cartoon hangover more or less from
cartoon hangover more or less from
cartoon hangover more or less from scratch but we’re kind of riding on the
scratch but we’re kind of riding on the
scratch but we’re kind of riding on the coattails of the creator of Adventure
coattails of the creator of Adventure
coattails of the creator of Adventure Time right there was a bacon audience
Time right there was a bacon audience
Time right there was a bacon audience there for bravest warriors which led us
there for bravest warriors which led us
there for bravest warriors which led us to our first you know a couple hundred
to our first you know a couple hundred
to our first you know a couple hundred thousand subs and then you know when we
thousand subs and then you know when we
thousand subs and then you know when we started launching Channel Frederator we
started launching Channel Frederator we
started launching Channel Frederator we leaned on cartoon hangover and we’re
leaned on cartoon hangover and we’re
leaned on cartoon hangover and we’re able to send audience over but that said
able to send audience over but that said
able to send audience over but that said you know I’ve helped channels launch and
you know I’ve helped channels launch and
you know I’ve helped channels launch and over the last like a year or two and
over the last like a year or two and
over the last like a year or two and I’ve seen them become extremely
I’ve seen them become extremely
I’ve seen them become extremely successful and I think I’m gonna start
successful and I think I’m gonna start
successful and I think I’m gonna start my next big one would probably be that
my next big one would probably be that
my next big one would probably be that you know how to launch a channel in 2017
you know how to launch a channel in 2017
you know how to launch a channel in 2017 right and drive audience the the second
right and drive audience the the second
right and drive audience the the second one that I’m been thinking about since
one that I’m been thinking about since
one that I’m been thinking about since VidCon which I’m really excited about is
VidCon which I’m really excited about is
VidCon which I’m really excited about is actually the audience side of the
actually the audience side of the
actually the audience side of the algorithm right because um I took a
algorithm right because um I took a
algorithm right because um I took a picture of a whiteboard drawing I’m
picture of a whiteboard drawing I’m
picture of a whiteboard drawing I’m gonna look up well while trying to do
gonna look up well while trying to do
gonna look up well while trying to do this but I was I gave my whole you know
this but I was I gave my whole you know
this but I was I gave my whole you know reverse engineering algorithm
reverse engineering algorithm
reverse engineering algorithm presentation at at VidCon and then
presentation at at VidCon and then
presentation at at VidCon and then afterwards I was talking to a YouTube
afterwards I was talking to a YouTube
afterwards I was talking to a YouTube engineer and you know he came up to me
engineer and you know he came up to me
engineer and you know he came up to me and he was like he’s limited in what he
and he was like he’s limited in what he
and he was like he’s limited in what he could say he was basically like you
could say he was basically like you
could say he was basically like you weren’t wrong you weren’t necessarily
weren’t wrong you weren’t necessarily
weren’t wrong you weren’t necessarily right but one of the things you should
right but one of the things you should
right but one of the things you should think about is the audience right and I
think about is the audience right and I
think about is the audience right and I was like oh man that’s a really good
was like oh man that’s a really good
was like oh man that’s a really good point because my focus is always on
point because my focus is always on
point because my focus is always on creators and content creation and that
creators and content creation and that
creators and content creation and that sort of thing but what that got me
sort of thing but what that got me
sort of thing but what that got me thinking about was like you know I’ve
thinking about was like you know I’ve
thinking about was like you know I’ve never seen anyone do a really really
never seen anyone do a really really
never seen anyone do a really really interesting analysis on what YouTube
interesting analysis on what YouTube
interesting analysis on what YouTube serves audiences based on what they
serves audiences based on what they
serves audiences based on what they think about them and part of what
think about them and part of what
think about them and part of what spurred this was I went into my Google
spurred this was I went into my Google
spurred this was I went into my Google account and I saw that they had me
account and I saw that they had me
account and I saw that they had me labeled as like you know having ten
labeled as like you know having ten
labeled as like you know having ten different interests and like of course I
different interests and like of course I
different interests and like of course I could first ones like YouTube youtubers
could first ones like YouTube youtubers
could first ones like YouTube youtubers I was like well shocking but essentially
I was like well shocking but essentially
I was like well shocking but essentially you know Google labels you and what
you know Google labels you and what
you know Google labels you and what you’re interested in and it serves you
you’re interested in and it serves you
you’re interested in and it serves you content and search results based on that
content and search results based on that
content and search results based on that and so my thinking was there has to be a
and so my thinking was there has to be a
and so my thinking was there has to be a like very moderately and I get that it’s
like very moderately and I get that it’s
like very moderately and I get that it’s like okay apparently I didn’t take a
like okay apparently I didn’t take a
like okay apparently I didn’t take a picture of it there’s um there has to be
picture of it there’s um there has to be
picture of it there’s um there has to be a moderately scientific way to try and
a moderately scientific way to try and
a moderately scientific way to try and see what YouTube would serve to someone
see what YouTube would serve to someone
see what YouTube would serve to someone that they believe is interested in XYZ
that they believe is interested in XYZ
that they believe is interested in XYZ right whether that’s like cars beauty
right whether that’s like cars beauty
right whether that’s like cars beauty and makeup whatever it is so like I want
and makeup whatever it is so like I want
and makeup whatever it is so like I want to create like 10 demographic profiles
to create like 10 demographic profiles
to create like 10 demographic profiles within Google check that against what
within Google check that against what
within Google check that against what they say that I’m interested in and then
they say that I’m interested in and then
they say that I’m interested in and then go to YouTube on like a fresh cookie
go to YouTube on like a fresh cookie
go to YouTube on like a fresh cookie free browser and see what they serve
free browser and see what they serve
free browser and see what they serve right and watch some videos and see what
right and watch some videos and see what
right and watch some videos and see what happens I just record the whole thing
happens I just record the whole thing
happens I just record the whole thing right to be like oh
right to be like oh
right to be like oh well you know YouTube served us 50
well you know YouTube served us 50
well you know YouTube served us 50 thumbnails when we’ve ended on the home
thumbnails when we’ve ended on the home
thumbnails when we’ve ended on the home page and of those thumbnails 80% of them
page and of those thumbnails 80% of them
page and of those thumbnails 80% of them were 10 minutes or longer or just trying
were 10 minutes or longer or just trying
were 10 minutes or longer or just trying to see what it is now I got a feeling
to see what it is now I got a feeling
to see what it is now I got a feeling I’m gonna get a ton of Jimmy Kimmel and
I’m gonna get a ton of Jimmy Kimmel and
I’m gonna get a ton of Jimmy Kimmel and Jimmy Fallon right no matter what
Jimmy Fallon right no matter what
Jimmy Fallon right no matter what demographic because they need help
better what kind of demographic
better what kind of demographic information I put in but I’m curious I’m
information I put in but I’m curious I’m
information I put in but I’m curious I’m gonna see what happens so that’s that’s
gonna see what happens so that’s that’s
gonna see what happens so that’s that’s gonna be the next one cool and so for
gonna be the next one cool and so for
gonna be the next one cool and so for people to follow along on your
people to follow along on your
people to follow along on your experiments uh you know I discover you
experiments uh you know I discover you
experiments uh you know I discover you through the blog post that you put on I
through the blog post that you put on I
through the blog post that you put on I think it was tubular labs as a tubular
think it was tubular labs as a tubular
think it was tubular labs as a tubular lab filter to filter house to filter it
lab filter to filter house to filter it
lab filter to filter house to filter it was it um are you gonna are you maybe I
was it um are you gonna are you maybe I
was it um are you gonna are you maybe I make theory are you are you posting this
make theory are you are you posting this
make theory are you are you posting this stuff do you have your own platform is
stuff do you have your own platform is
stuff do you have your own platform is it are you putting up on Twitter your
it are you putting up on Twitter your
it are you putting up on Twitter your own blog your on YouTube channel where
own blog your on YouTube channel where
own blog your on YouTube channel where you’re sharing this or is it just no 100
you’re sharing this or is it just no 100
you’re sharing this or is it just no 100 and I follow Matt around and not just
and I follow Matt around and not just
and I follow Matt around and not just hope my findings are because I want to
hope my findings are because I want to
hope my findings are because I want to make sure you know my audience is the
make sure you know my audience is the
make sure you know my audience is the next goal that comes out you can
next goal that comes out you can
next goal that comes out you can certainly follow me on Twitter at Matt
certainly follow me on Twitter at Matt
certainly follow me on Twitter at Matt Gillan that’s ma TT g IE l en i post a
Gillan that’s ma TT g IE l en i post a
Gillan that’s ma TT g IE l en i post a lot of work to filter and i posted in
lot of work to filter and i posted in
lot of work to filter and i posted in other places
other places
other places I am potentially looking to do some
I am potentially looking to do some
I am potentially looking to do some other other pretty cool things here
other other pretty cool things here
other other pretty cool things here assume that can’t talk about just yet
assume that can’t talk about just yet
assume that can’t talk about just yet but uh I’ll be certain to let you know
but uh I’ll be certain to let you know
but uh I’ll be certain to let you know as soon as that’s up in life all right
as soon as that’s up in life all right
as soon as that’s up in life all right okay okay little mystery there little
okay okay little mystery there little
okay okay little mystery there little ninja stuff happening on in the
ninja stuff happening on in the
ninja stuff happening on in the background um well yeah I mean I
background um well yeah I mean I
background um well yeah I mean I followed along most of the guys who are
followed along most of the guys who are
followed along most of the guys who are doing they like YouTube advice and you
doing they like YouTube advice and you
doing they like YouTube advice and you know how to how to explode your channel
know how to how to explode your channel
know how to how to explode your channel all that stuff and you definitely have a
all that stuff and you definitely have a
all that stuff and you definitely have a different perspective which I think
different perspective which I think
different perspective which I think people really you know if you wanted to
people really you know if you wanted to
people really you know if you wanted to start a YouTube channel talking about
start a YouTube channel talking about
start a YouTube channel talking about this stuff or blog or whatever I think I
this stuff or blog or whatever I think I
this stuff or blog or whatever I think I think you bring a lot of a lot of value
think you bring a lot of a lot of value
think you bring a lot of a lot of value and build an audience pretty quickly um
and build an audience pretty quickly um
and build an audience pretty quickly um and again I’m not going to help out with
and again I’m not going to help out with
and again I’m not going to help out with that too man I want to know the next
that too man I want to know the next
that too man I want to know the next thing that launches you got to hit me up
thing that launches you got to hit me up
thing that launches you got to hit me up will do another one of these and drop
will do another one of these and drop
will do another one of these and drop some knowledge bombs on the audience um
some knowledge bombs on the audience um
some knowledge bombs on the audience um cool will amazing quickly half an hour
cool will amazing quickly half an hour
cool will amazing quickly half an hour flies and I got to get back to the
flies and I got to get back to the
flies and I got to get back to the client you’re working with there
client you’re working with there
client you’re working with there in New York is there any final message
in New York is there any final message
in New York is there any final message that you want to leave the audience I
that you want to leave the audience I
that you want to leave the audience I know we talked about following you on
know we talked about following you on
know we talked about following you on Twitter is there anything else you’re
Twitter is there anything else you’re
Twitter is there anything else you’re you’re trying to promote or spread
you’re trying to promote or spread
you’re trying to promote or spread awareness of no nothing that I’m trying
awareness of no nothing that I’m trying
awareness of no nothing that I’m trying to promote or spread awareness of just
to promote or spread awareness of just
to promote or spread awareness of just yet you know I was on um
yet you know I was on um
yet you know I was on um Tim’s podcast and I have a tendency to
Tim’s podcast and I have a tendency to
Tim’s podcast and I have a tendency to look very coldly at the numbers and stop
look very coldly at the numbers and stop
look very coldly at the numbers and stop thinking about it in terms of audience
thinking about it in terms of audience
thinking about it in terms of audience or creators that I must be gaining that
or creators that I must be gaining that
or creators that I must be gaining that there was Moses from YouTube but uh you
there was Moses from YouTube but uh you
there was Moses from YouTube but uh you know one of the things that he brought
know one of the things that he brought
know one of the things that he brought it back to and I was like that is a
it back to and I was like that is a
it back to and I was like that is a really good point and I should probably
really good point and I should probably
really good point and I should probably try to keep that in the forefront of our
try to keep that in the forefront of our
try to keep that in the forefront of our mind which is you know at the end of the
mind which is you know at the end of the
mind which is you know at the end of the day you know make content that you’re
day you know make content that you’re
day you know make content that you’re passionate about
passionate about
passionate about um you care about right I think that’s
um you care about right I think that’s
um you care about right I think that’s actually one thing that anyone can learn
actually one thing that anyone can learn
actually one thing that anyone can learn from looking at what you do even because
from looking at what you do even because
from looking at what you do even because you’re very clearly passionate about
you’re very clearly passionate about
you’re very clearly passionate about this you really care about helping
this you really care about helping
this you really care about helping people I think that’s really really
people I think that’s really really
people I think that’s really really awesome I love it well thank you for the
awesome I love it well thank you for the
awesome I love it well thank you for the time thank you all you guys for watching
time thank you all you guys for watching
time thank you all you guys for watching live go check them out on Twitter
live go check them out on Twitter
live go check them out on Twitter continue to believe or whatever your one
continue to believe or whatever your one
continue to believe or whatever your one word is and we’ll see you soon
”
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