how to separate yourself in a price competitive market so I got a question
competitive market so I got a question
competitive market so I got a question recently from one of my youtube viewers
recently from one of my youtube viewers
recently from one of my youtube viewers love you guys tranced fury who wrote in
love you guys tranced fury who wrote in
love you guys tranced fury who wrote in to say hi having great video and as i
to say hi having great video and as i
to say hi having great video and as i you believed in the power of belief i
you believed in the power of belief i
you believed in the power of belief i strive to bring that every day to help
strive to bring that every day to help
strive to bring that every day to help separate me from the competition i run
separate me from the competition i run
separate me from the competition i run into a roadblock as of late in my
into a roadblock as of late in my
into a roadblock as of late in my industry two-way wireless technologies
industry two-way wireless technologies
industry two-way wireless technologies is extremely price driven and
is extremely price driven and
is extremely price driven and competitive with multiple brands and
competitive with multiple brands and
competitive with multiple brands and e-commerce any tips on helping separate
e-commerce any tips on helping separate
e-commerce any tips on helping separate yourself in a price competitive market
yourself in a price competitive market
yourself in a price competitive market this is such a super-important question
this is such a super-important question
this is such a super-important question I’m so glad you asked this and it’s the
I’m so glad you asked this and it’s the
I’m so glad you asked this and it’s the advice here is not just for people in
advice here is not just for people in
advice here is not just for people in price competitive markets and for all
price competitive markets and for all
price competitive markets and for all entrepreneurs because no matter what
entrepreneurs because no matter what
entrepreneurs because no matter what industry you’re in you are going to have
industry you’re in you are going to have
industry you’re in you are going to have a lot of competition and if you have no
a lot of competition and if you have no
a lot of competition and if you have no way to stand out if you have no way for
way to stand out if you have no way for
way to stand out if you have no way for customers to remember you that they
customers to remember you that they
customers to remember you that they can’t differentiate between your company
can’t differentiate between your company
can’t differentiate between your company and somebody else then the only decision
and somebody else then the only decision
and somebody else then the only decision they’re going to make their choice on is
they’re going to make their choice on is
they’re going to make their choice on is price price is important to everybody
price price is important to everybody
price price is important to everybody okay there aren’t that many people go
okay there aren’t that many people go
okay there aren’t that many people go and say I don’t care about the price
and say I don’t care about the price
and say I don’t care about the price whatever I’m going to pick whoever I’m
whatever I’m going to pick whoever I’m
whatever I’m going to pick whoever I’m just going to pick randomly I don’t care
just going to pick randomly I don’t care
just going to pick randomly I don’t care about the price that’s not that many
about the price that’s not that many
about the price that’s not that many people okay price is important price is
people okay price is important price is
people okay price is important price is always going to be important but it’s
always going to be important but it’s
always going to be important but it’s not always the only thing out there
not always the only thing out there
not always the only thing out there people care about other things you just
people care about other things you just
people care about other things you just haven’t educated people about why you’re
haven’t educated people about why you’re
haven’t educated people about why you’re different and so they only make a
different and so they only make a
different and so they only make a decision based on price so here’s my
decision based on price so here’s my
decision based on price so here’s my advice for you three strategies okay
advice for you three strategies okay
advice for you three strategies okay number one is build a brand what the
number one is build a brand what the
number one is build a brand what the heck is different about your company
heck is different about your company
heck is different about your company versus everybody else you got to let me
versus everybody else you got to let me
versus everybody else you got to let me know like you told me about believe
know like you told me about believe
know like you told me about believe that’s great so if your word is believed
that’s great so if your word is believed
that’s great so if your word is believed and that’s what you’re promoting then
and that’s what you’re promoting then
and that’s what you’re promoting then that’s got to be everywhere on your
that’s got to be everywhere on your
that’s got to be everywhere on your branding that’s going to be on your
branding that’s going to be on your
branding that’s going to be on your store it’s going to be on your website
store it’s going to be on your website
store it’s going to be on your website then people who believe in believe as
then people who believe in believe as
then people who believe in believe as well will be all over you right they’ll
well will be all over you right they’ll
well will be all over you right they’ll wanna box me they’ll be willing to pay
wanna box me they’ll be willing to pay
wanna box me they’ll be willing to pay more for you if your word is quality and
more for you if your word is quality and
more for you if your word is quality and that’s what you want to focus on you
that’s what you want to focus on you
that’s what you want to focus on you build a brand around quality then I know
build a brand around quality then I know
build a brand around quality then I know that by buying from you I’m getting a
that by buying from you I’m getting a
that by buying from you I’m getting a quality product you’re making my life
quality product you’re making my life
quality product you’re making my life easier and the people who will scrounge
easier and the people who will scrounge
easier and the people who will scrounge around the
around the
around the Internet to try to find you know one
Internet to try to find you know one
Internet to try to find you know one cent cheaper on the product you don’t
cent cheaper on the product you don’t
cent cheaper on the product you don’t want those guys those aren’t going to be
want those guys those aren’t going to be
want those guys those aren’t going to be long-term loyal great customers for you
long-term loyal great customers for you
long-term loyal great customers for you you want the customers who will come to
you want the customers who will come to
you want the customers who will come to you because they know you provide
you because they know you provide
you because they know you provide quality and you’re making their lives
quality and you’re making their lives
quality and you’re making their lives easier you’re selling convenience you’re
easier you’re selling convenience you’re
easier you’re selling convenience you’re not just selling wireless technology
not just selling wireless technology
not just selling wireless technology right so whatever it is that you believe
right so whatever it is that you believe
right so whatever it is that you believe in whatever your one word is whatever
in whatever your one word is whatever
in whatever your one word is whatever you’re trying to build a movement around
you’re trying to build a movement around
you’re trying to build a movement around create that brand to make it easier for
create that brand to make it easier for
create that brand to make it easier for people who believe the same thing as you
people who believe the same thing as you
people who believe the same thing as you do to buy from you then it makes it
do to buy from you then it makes it
do to buy from you then it makes it easier to charge more get more repeat
easier to charge more get more repeat
easier to charge more get more repeat business get more referrals
business get more referrals
business get more referrals so number one is build a brand number
so number one is build a brand number
so number one is build a brand number two is service if there isn’t a lot of
two is service if there isn’t a lot of
two is service if there isn’t a lot of difference between the products that you
difference between the products that you
difference between the products that you sell you stand out through your service
sell you stand out through your service
sell you stand out through your service here’s a quick example I recently did a
here’s a quick example I recently did a
here’s a quick example I recently did a video thanking my web server guy Edie
video thanking my web server guy Edie
video thanking my web server guy Edie like why would I want to make a video
like why would I want to make a video
like why would I want to make a video thanking my web host really web hosts
thanking my web host really web hosts
thanking my web host really web hosts come on he’s in the most brutal business
come on he’s in the most brutal business
come on he’s in the most brutal business write the web web hosting business is
write the web web hosting business is
write the web web hosting business is cutthroat
cutthroat
cutthroat it’s drive to the bottom people offering
it’s drive to the bottom people offering
it’s drive to the bottom people offering free web hosting and I spend $500 a
free web hosting and I spend $500 a
free web hosting and I spend $500 a month with Edie as my web post where I
month with Edie as my web post where I
month with Edie as my web post where I could know I could get a cheaper other
could know I could get a cheaper other
could know I could get a cheaper other places why do I do that he selling a
places why do I do that he selling a
places why do I do that he selling a commodity item right the exact same
commodity item right the exact same
commodity item right the exact same thing and get from other people I do
thing and get from other people I do
thing and get from other people I do because of the service because I value
because of the service because I value
because of the service because I value my time because I want to work with a
my time because I want to work with a
my time because I want to work with a company that understands me and Edie I
company that understands me and Edie I
company that understands me and Edie I know has got my back if my site has some
know has got my back if my site has some
know has got my back if my site has some issue he’s going to be up till 3:00 in
issue he’s going to be up till 3:00 in
issue he’s going to be up till 3:00 in the morning whatever it takes solvent so
the morning whatever it takes solvent so
the morning whatever it takes solvent so that’s why I go with him and I recommend
that’s why I go with him and I recommend
that’s why I go with him and I recommend people to him you go to bounce web you
people to him you go to bounce web you
people to him you go to bounce web you can go check it out so you got to stand
can go check it out so you got to stand
can go check it out so you got to stand on the service think about how can you
on the service think about how can you
on the service think about how can you better serve with your customers how can
better serve with your customers how can
better serve with your customers how can you be their friend how can you actually
you be their friend how can you actually
you be their friend how can you actually care about your customers it may be a
care about your customers it may be a
care about your customers it may be a strange concept to a lot of people but
strange concept to a lot of people but
strange concept to a lot of people but when you do that and you serve them well
when you do that and you serve them well
when you do that and you serve them well they’re going to keep coming back to you
they’re going to keep coming back to you
they’re going to keep coming back to you and pay more for that luxury of working
and pay more for that luxury of working
and pay more for that luxury of working with you as well so number two good
with you as well so number two good
with you as well so number two good service number three is repeat business
service number three is repeat business
service number three is repeat business and this comes hand-in-hand with one and
and this comes hand-in-hand with one and
and this comes hand-in-hand with one and two if you’re building a brand you’ve
two if you’re building a brand you’ve
two if you’re building a brand you’ve run a great service you’re going to
run a great service you’re going to
run a great service you’re going to repeat business but what you want to do
repeat business but what you want to do
repeat business but what you want to do is reach out to your current customer
is reach out to your current customer
is reach out to your current customer base people who are coming back
base people who are coming back
base people who are coming back or Laurel to people who you’ve you know
or Laurel to people who you’ve you know
or Laurel to people who you’ve you know recently added to your roster because
recently added to your roster because
recently added to your roster because you’re providing all this great service
you’re providing all this great service
you’re providing all this great service and they love what you stand for think
and they love what you stand for think
and they love what you stand for think about what else they need and think
about what else they need and think
about what else they need and think about how else may be able to help them
about how else may be able to help them
about how else may be able to help them if you’re introducing a new product or
if you’re introducing a new product or
if you’re introducing a new product or you know that they’re having problems in
you know that they’re having problems in
you know that they’re having problems in certain areas you can help solve that
certain areas you can help solve that
certain areas you can help solve that problem with one of your products and
problem with one of your products and
problem with one of your products and again here’s an example from edy my
again here’s an example from edy my
again here’s an example from edy my server guy he was launching an automatic
server guy he was launching an automatic
server guy he was launching an automatic backup plan where we automatically
backup plan where we automatically
backup plan where we automatically backup all my data on my website and
backup all my data on my website and
backup all my data on my website and something I didn’t want to do manually
something I didn’t want to do manually
something I didn’t want to do manually and he knew that my data was important
and he knew that my data was important
and he knew that my data was important to me and so he reached out and said hey
to me and so he reached out and said hey
to me and so he reached out and said hey here’s something I’m launching I think
here’s something I’m launching I think
here’s something I’m launching I think it might be a good fit for what you’re
it might be a good fit for what you’re
it might be a good fit for what you’re trying to do and it’s not a sales pitch
trying to do and it’s not a sales pitch
trying to do and it’s not a sales pitch right it’s not a sales pitch to me
right it’s not a sales pitch to me
right it’s not a sales pitch to me because edie knows me and he cares about
because edie knows me and he cares about
because edie knows me and he cares about me and I’m feeling the love when it
me and I’m feeling the love when it
me and I’m feeling the love when it reaches out to offer this sink to me and
reaches out to offer this sink to me and
reaches out to offer this sink to me and I think about it yeah I could use that
I think about it yeah I could use that
I think about it yeah I could use that Edie
Edie
Edie here’s my credit card sign me up and so
here’s my credit card sign me up and so
here’s my credit card sign me up and so it doesn’t rely on me coming back to his
it doesn’t rely on me coming back to his
it doesn’t rely on me coming back to his website and looking at what his new
website and looking at what his new
website and looking at what his new product offerings are he is reaching out
product offerings are he is reaching out
product offerings are he is reaching out to me because he has something new that
to me because he has something new that
to me because he has something new that he thinks can help me and so what you
he thinks can help me and so what you
he thinks can help me and so what you want to do to your customer base as well
want to do to your customer base as well
want to do to your customer base as well if they love you if they feel that you
if they love you if they feel that you
if they love you if they feel that you care about them if you reach out to them
care about them if you reach out to them
care about them if you reach out to them with a new product a new offering that
with a new product a new offering that
with a new product a new offering that you think will help them based on what
you think will help them based on what
you think will help them based on what you know about them and what they bought
you know about them and what they bought
you know about them and what they bought in the past then it’s actually a service
in the past then it’s actually a service
in the past then it’s actually a service to them right and they’re going to open
to them right and they’re going to open
to them right and they’re going to open up their credit cards give it to you and
up their credit cards give it to you and
up their credit cards give it to you and say go for it so repeat business so in
say go for it so repeat business so in
say go for it so repeat business so in summary if you’re trying to stand out in
summary if you’re trying to stand out in
summary if you’re trying to stand out in a price competitive market number one
a price competitive market number one
a price competitive market number one build the brand number two service
build the brand number two service
build the brand number two service number three repeat business and believe
number three repeat business and believe
number three repeat business and believe for those of you watching you can
for those of you watching you can
for those of you watching you can subscribe to the channel see more videos
subscribe to the channel see more videos
subscribe to the channel see more videos like this click on the link in the
like this click on the link in the
like this click on the link in the description to support me and leave a
description to support me and leave a
description to support me and leave a comment let me know what you think I
comment let me know what you think I
comment let me know what you think I love hearing from you thank you so much
love hearing from you thank you so much
love hearing from you thank you so much I’ll see you soon
”
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