good morning believe nation it’s Evan my one word is believe and I believe in you
one word is believe and I believe in you
one word is believe and I believe in you I believe in your potential and I want
I believe in your potential and I want
I believe in your potential and I want to see that great thing that you have
to see that great thing that you have
to see that great thing that you have inside you explode out into the world
inside you explode out into the world
inside you explode out into the world and have a big impact and so to help you
and have a big impact and so to help you
and have a big impact and so to help you on your journey today’s message is
on your journey today’s message is
on your journey today’s message is except the collateral damage over to you
except the collateral damage over to you
except the collateral damage over to you Tim Ferriss in a world where people
Tim Ferriss in a world where people
Tim Ferriss in a world where people expect immediate responses oftentimes
expect immediate responses oftentimes
expect immediate responses oftentimes and increasingly so you have to I
and increasingly so you have to I
and increasingly so you have to I believe let small bad things happen
believe let small bad things happen
believe let small bad things happen constantly to have any agenda of your
constantly to have any agenda of your
constantly to have any agenda of your own and to get the big positive things
own and to get the big positive things
own and to get the big positive things done so it’s it’s recognizing that to
done so it’s it’s recognizing that to
done so it’s it’s recognizing that to prevent all her feelings all mistakes
prevent all her feelings all mistakes
prevent all her feelings all mistakes all problems all of this is impossible
all problems all of this is impossible
all problems all of this is impossible and if you try to do that you’ll never
and if you try to do that you’ll never
and if you try to do that you’ll never have a proactive schedule of your own is
have a proactive schedule of your own is
have a proactive schedule of your own is extremely important so effectively just
extremely important so effectively just
extremely important so effectively just saying I’m going to accept the
saying I’m going to accept the
saying I’m going to accept the collateral damage and believe that what
collateral damage and believe that what
collateral damage and believe that what I’m embarking upon is worth more than
I’m embarking upon is worth more than
I’m embarking upon is worth more than those minor or reversible problems and
those minor or reversible problems and
those minor or reversible problems and then forging ahead that’s it you got to
then forging ahead that’s it you got to
then forging ahead that’s it you got to take a few flesh wounds if you spend
take a few flesh wounds if you spend
take a few flesh wounds if you spend your life responding to other people’s
your life responding to other people’s
your life responding to other people’s emergencies you’re never going to be
emergencies you’re never going to be
emergencies you’re never going to be able to build anything amazing yourself
able to build anything amazing yourself
able to build anything amazing yourself I just won’t happen and too often we get
I just won’t happen and too often we get
I just won’t happen and too often we get locked into just answering other
locked into just answering other
locked into just answering other people’s emergencies as soon as you step
people’s emergencies as soon as you step
people’s emergencies as soon as you step into your office even before right like
into your office even before right like
into your office even before right like you wake up you look at your phone
you wake up you look at your phone
you wake up you look at your phone there’s missed calls there’s emails
there’s missed calls there’s emails
there’s missed calls there’s emails there’s social media there’s all these
there’s social media there’s all these
there’s social media there’s all these other people’s emergencies but then as
other people’s emergencies but then as
other people’s emergencies but then as soon as you just dive into that you’re
soon as you just dive into that you’re
soon as you just dive into that you’re just in fire putting out mode instead of
just in fire putting out mode instead of
just in fire putting out mode instead of actually building something and I used
actually building something and I used
actually building something and I used to pride myself as being the guy who
to pride myself as being the guy who
to pride myself as being the guy who responded to emails really quickly right
responded to emails really quickly right
responded to emails really quickly right like I’d be on it all day I’d have
like I’d be on it all day I’d have
like I’d be on it all day I’d have alerts popping up like one minute you
alerts popping up like one minute you
alerts popping up like one minute you sent me an email boom next minute reply
sent me an email boom next minute reply
sent me an email boom next minute reply right and they would also feed it feeds
right and they would also feed it feeds
right and they would also feed it feeds the excitement of who like when’s the
the excitement of who like when’s the
the excitement of who like when’s the next email coming in great like exciting
next email coming in great like exciting
next email coming in great like exciting to get that dopamine hit but also you
to get that dopamine hit but also you
to get that dopamine hit but also you get the positive reinforcement and that
get the positive reinforcement and that
get the positive reinforcement and that they respond back thank you so much you
they respond back thank you so much you
they respond back thank you so much you responded so quickly I really appreciate
responded so quickly I really appreciate
responded so quickly I really appreciate it right and so it feeds a cycle of
it right and so it feeds a cycle of
it right and so it feeds a cycle of always wanted to be
always wanted to be
always wanted to be and responding and it’s not that I’m
and responding and it’s not that I’m
and responding and it’s not that I’m trying to say don’t respond to people on
trying to say don’t respond to people on
trying to say don’t respond to people on email don’t write back to other people
email don’t write back to other people
email don’t write back to other people and don’t put out the fires but if you
and don’t put out the fires but if you
and don’t put out the fires but if you just always live in that zone then you
just always live in that zone then you
just always live in that zone then you never build anything amazing for
never build anything amazing for
never build anything amazing for yourself and so I had to switch I had to
yourself and so I had to switch I had to
yourself and so I had to switch I had to switch my mindset in that I need to
switch my mindset in that I need to
switch my mindset in that I need to spend dedicated time every single day I
spend dedicated time every single day I
spend dedicated time every single day I started with what I call CEO time every
started with what I call CEO time every
started with what I call CEO time every day so that when I first got into my
day so that when I first got into my
day so that when I first got into my office or the first sitting down at the
office or the first sitting down at the
office or the first sitting down at the computer now standing up that first hour
computer now standing up that first hour
computer now standing up that first hour and a half or whatever chunk of time you
and a half or whatever chunk of time you
and a half or whatever chunk of time you want allocate for yourself is spent
want allocate for yourself is spent
want allocate for yourself is spent doing important work to build the
doing important work to build the
doing important work to build the business and then you can deal with
business and then you can deal with
business and then you can deal with everybody else’s problems and anybody
everybody else’s problems and anybody
everybody else’s problems and anybody else’s fires it’s one of the reasons why
else’s fires it’s one of the reasons why
else’s fires it’s one of the reasons why I still don’t have a phone number I
I still don’t have a phone number I
I still don’t have a phone number I haven’t used the phone for I don’t know
haven’t used the phone for I don’t know
haven’t used the phone for I don’t know how many years
how many years
how many years Haden’s eight so Wow like a decade I
Haden’s eight so Wow like a decade I
Haden’s eight so Wow like a decade I haven’t used a cell phone in a decade
haven’t used a cell phone in a decade
haven’t used a cell phone in a decade that’s crazy because as other people’s
that’s crazy because as other people’s
that’s crazy because as other people’s agenda for your time I have a phone I
agenda for your time I have a phone I
agenda for your time I have a phone I have a data package but I don’t have a
have a data package but I don’t have a
have a data package but I don’t have a number people can’t reach me somebody
number people can’t reach me somebody
number people can’t reach me somebody calls you you look at the phone even if
calls you you look at the phone even if
calls you you look at the phone even if you don’t answer it you want to know who
you don’t answer it you want to know who
you don’t answer it you want to know who is that person and what do they want and
is that person and what do they want and
is that person and what do they want and then it’s on your mind and it distracts
then it’s on your mind and it distracts
then it’s on your mind and it distracts you if I’m doing the thing that you’re
you if I’m doing the thing that you’re
you if I’m doing the thing that you’re supposed to be doing when you start
supposed to be doing when you start
supposed to be doing when you start doing that when you start carving out
doing that when you start carving out
doing that when you start carving out time for yourself when you start making
time for yourself when you start making
time for yourself when you start making your CEO time and you put up the
your CEO time and you put up the
your CEO time and you put up the defenses right like you need to block
defenses right like you need to block
defenses right like you need to block out time because everybody’s trying to
out time because everybody’s trying to
out time because everybody’s trying to get in everybody wants a piece everybody
get in everybody wants a piece everybody
get in everybody wants a piece everybody wants you to do other things you’re
wants you to do other things you’re
wants you to do other things you’re living their life you need to put a
living their life you need to put a
living their life you need to put a shield around yourself and say no this
shield around yourself and say no this
shield around yourself and say no this is my time this is this is
is my time this is this is
is my time this is this is non-negotiable I’m blocking this off
non-negotiable I’m blocking this off
non-negotiable I’m blocking this off this is my CEO time to build my thing as
this is my CEO time to build my thing as
this is my CEO time to build my thing as soon as you start doing that it means
soon as you start doing that it means
soon as you start doing that it means you’re gonna lose out on some
you’re gonna lose out on some
you’re gonna lose out on some opportunities right that’s what Tim
opportunities right that’s what Tim
opportunities right that’s what Tim means by accept the collateral damage
means by accept the collateral damage
means by accept the collateral damage you will lose some opportunities and a
you will lose some opportunities and a
you will lose some opportunities and a great example for me is media a lot of
great example for me is media a lot of
great example for me is media a lot of times media is on there on a really
times media is on there on a really
times media is on there on a really tight deadline so people will email me
tight deadline so people will email me
tight deadline so people will email me the media will email me and say Evan
the media will email me and say Evan
the media will email me and say Evan we’d love to have your comment on this
we’d love to have your comment on this
we’d love to have your comment on this thing that’s happening we need to
thing that’s happening we need to
thing that’s happening we need to comment in two hours like before 3 p.m.
comment in two hours like before 3 p.m.
comment in two hours like before 3 p.m. Eastern we need to have a comment
Eastern we need to have a comment
Eastern we need to have a comment because our store is going live and they
because our store is going live and they
because our store is going live and they often missed that email like I get it
often missed that email like I get it
often missed that email like I get it the next day and it’s too late and so I
the next day and it’s too late and so I
the next day and it’s too late and so I miss that opportunity to get exposure
miss that opportunity to get exposure
miss that opportunity to get exposure but what was I doing in that time that I
but what was I doing in that time that I
but what was I doing in that time that I wasn’t watching email I was hopefully
wasn’t watching email I was hopefully
wasn’t watching email I was hopefully doing something that’s going to give me
doing something that’s going to give me
doing something that’s going to give me even greater opportunities right so
even greater opportunities right so
even greater opportunities right so you’re always either playing for the
you’re always either playing for the
you’re always either playing for the small wins for the quick hits for the
small wins for the quick hits for the
small wins for the quick hits for the here and there right for like oh I got a
here and there right for like oh I got a
here and there right for like oh I got a like Oh
like Oh
like Oh somebody retweeted hey thank you a
somebody retweeted hey thank you a
somebody retweeted hey thank you a constant playing for these little tiny
constant playing for these little tiny
constant playing for these little tiny wins or you’re blocking off your time
wins or you’re blocking off your time
wins or you’re blocking off your time making the shield around yourself and
making the shield around yourself and
making the shield around yourself and say this is CEO time this is important
say this is CEO time this is important
say this is CEO time this is important time for me to build my business nothing
time for me to build my business nothing
time for me to build my business nothing gets in except like super emergencies
gets in except like super emergencies
gets in except like super emergencies right nothing gets in because I’m
right nothing gets in because I’m
right nothing gets in because I’m working on my business and what I’m
working on my business and what I’m
working on my business and what I’m making in this time is gonna be amazing
making in this time is gonna be amazing
making in this time is gonna be amazing if you never give yourself this time
if you never give yourself this time
if you never give yourself this time then you’re never gonna be able to build
then you’re never gonna be able to build
then you’re never gonna be able to build anything huge so the question of day
anything huge so the question of day
anything huge so the question of day today is I’m curious what is the thing
today is I’m curious what is the thing
today is I’m curious what is the thing right now happen in your life in your
right now happen in your life in your
right now happen in your life in your business that is the most distracting
business that is the most distracting
business that is the most distracting that is keeping you off task distracting
that is keeping you off task distracting
that is keeping you off task distracting your focus moving you in a different
your focus moving you in a different
your focus moving you in a different direction that you need to eliminate
direction that you need to eliminate
direction that you need to eliminate from your life completely or just assign
from your life completely or just assign
from your life completely or just assign it to a different time slot so you can
it to a different time slot so you can
it to a different time slot so you can free up time in your business to do
free up time in your business to do
free up time in your business to do something important what is that most
something important what is that most
something important what is that most distracting element right now leaving
distracting element right now leaving
distracting element right now leaving the comments below I’m really curious
the comments below I’m really curious
the comments below I’m really curious about that I also want to give a quick
about that I also want to give a quick
about that I also want to give a quick shout out to Johnny nuyen Johnny thank
shout out to Johnny nuyen Johnny thank
shout out to Johnny nuyen Johnny thank you so much for picking up a copy of my
you so much for picking up a copy of my
you so much for picking up a copy of my book your one word
book your one word
book your one word I really really appreciate the support
I really really appreciate the support
I really really appreciate the support and I hope you enjoyed the read so thank
and I hope you enjoyed the read so thank
and I hope you enjoyed the read so thank you guys again for watching I believe in
you guys again for watching I believe in
you guys again for watching I believe in you
you
you I hope you continue to believe in
I hope you continue to believe in
I hope you continue to believe in yourself and whatever your one where it
yourself and whatever your one where it
yourself and whatever your one where it is much love and I’ll see you again
is much love and I’ll see you again
is much love and I’ll see you again tomorrow morning for another shot events
tomorrow morning for another shot events
tomorrow morning for another shot events press
the reason I made it is because I knew
the reason I made it is because I knew exactly what I wanted to do that’s the
exactly what I wanted to do that’s the
exactly what I wanted to do that’s the thing I see with a lot of people
thing I see with a lot of people
thing I see with a lot of people nowadays they became huge yes they don’t
nowadays they became huge yes they don’t
nowadays they became huge yes they don’t really have a clear-cut concise goal in
really have a clear-cut concise goal in
really have a clear-cut concise goal in mind or they don’t have that one thing
mind or they don’t have that one thing
mind or they don’t have that one thing that they feel that they’re good at so
that they feel that they’re good at so
that they feel that they’re good at so they don’t try to master it like I’m
they don’t try to master it like I’m
they don’t try to master it like I’m reading a book right now called the
reading a book right now called the
reading a book right now called the master by Robert Greene and it’s
master by Robert Greene and it’s
master by Robert Greene and it’s basically taking that whole 10,000 hour
basically taking that whole 10,000 hour
basically taking that whole 10,000 hour theory like you’re not a master at
theory like you’re not a master at
theory like you’re not a master at something so you put in $10,000 yeah so
something so you put in $10,000 yeah so
something so you put in $10,000 yeah so it’s like you got to find out one thing
it’s like you got to find out one thing
it’s like you got to find out one thing to put in that time with and everything
to put in that time with and everything
to put in that time with and everything else will sprout from my radio is my
else will sprout from my radio is my
else will sprout from my radio is my thing losing focus is another way that
thing losing focus is another way that
thing losing focus is another way that founders get off track I actually think
founders get off track I actually think
founders get off track I actually think this is a symptom of burnout when you
this is a symptom of burnout when you
this is a symptom of burnout when you get really burned out on running the
get really burned out on running the
get really burned out on running the business you want to do easier things or
business you want to do easier things or
business you want to do easier things or sort of more gratifying things you want
sort of more gratifying things you want
sort of more gratifying things you want to go to conferences and have people
to go to conferences and have people
to go to conferences and have people tell you how great you are you know you
tell you how great you are you know you
tell you how great you are you know you want to do all these things that are not
want to do all these things that are not
want to do all these things that are not actually building the business and the
actually building the business and the
actually building the business and the most common post YC failure case for the
most common post YC failure case for the
most common post YC failure case for the companies we fund is that they’re
companies we fund is that they’re
companies we fund is that they’re incredibly focused during YC on their
incredibly focused during YC on their
incredibly focused during YC on their company and then after they start doing
company and then after they start doing
company and then after they start doing a lot of other things you know they they
a lot of other things you know they they
a lot of other things you know they they advise companies they go to conferences
advise companies they go to conferences
advise companies they go to conferences whatever focus is what made you
whatever focus is what made you
whatever focus is what made you successful in the first place
successful in the first place
successful in the first place there are a lot of reasons people lose
there are a lot of reasons people lose
there are a lot of reasons people lose focus but fight against that really
focus but fight against that really
focus but fight against that really really hard what kinds of business ideas
really hard what kinds of business ideas
really hard what kinds of business ideas have you said no to I’m saying no to a
have you said no to I’m saying no to a
have you said no to I’m saying no to a lot of ideas because as a CEO I have to
lot of ideas because as a CEO I have to
lot of ideas because as a CEO I have to say no to opportunities because if I say
say no to opportunities because if I say
say no to opportunities because if I say yes I probably get a 5,000 opportunities
yes I probably get a 5,000 opportunities
yes I probably get a 5,000 opportunities every day but where the years are know
every day but where the years are know
every day but where the years are know everything based on the meshing that
everything based on the meshing that
everything based on the meshing that were helping is doing business easier if
were helping is doing business easier if
were helping is doing business easier if it’s on that we’ll consider if our
it’s on that we’ll consider if our
it’s on that we’ll consider if our somebody come in saying can you we will
somebody come in saying can you we will
somebody come in saying can you we will you don’t have does it you will make a
you don’t have does it you will make a
you don’t have does it you will make a lot of money I’m not interested
lot of money I’m not interested
lot of money I’m not interested [Music]
[Music]
[Music] this volume you you have the most
this volume you you have the most
this volume you you have the most important work ever if you had to think
important work ever if you had to think
important work ever if you had to think of one word that’s most important to you
of one word that’s most important to you
of one word that’s most important to you or that sums you Apple that would be
or that sums you Apple that would be
or that sums you Apple that would be like a little beacon they believe nation
like a little beacon they believe nation
like a little beacon they believe nation if you want to know what the most
if you want to know what the most
if you want to know what the most important one word is for Tony Robbins
important one word is for Tony Robbins
important one word is for Tony Robbins Gary Vaynerchuk Oprah Winfrey will.i.am
Gary Vaynerchuk Oprah Winfrey will.i.am
Gary Vaynerchuk Oprah Winfrey will.i.am and Howard Schultz I have a very special
and Howard Schultz I have a very special
and Howard Schultz I have a very special secret video for you check the
secret video for you check the
secret video for you check the description for details
”
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