hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s video I’m going to answer a question
video I’m going to answer a question
video I’m going to answer a question from one of my readers Sean who’s an
from one of my readers Sean who’s an
from one of my readers Sean who’s an aspiring entrepreneur in the real estate
aspiring entrepreneur in the real estate
aspiring entrepreneur in the real estate business and wants to write a bio for
business and wants to write a bio for
business and wants to write a bio for himself that will help sell him to
himself that will help sell him to
himself that will help sell him to clients and one of my advice and what to
clients and one of my advice and what to
clients and one of my advice and what to do so Sean can grab someone to start up
do so Sean can grab someone to start up
do so Sean can grab someone to start up a new company that’s awesome the real
a new company that’s awesome the real
a new company that’s awesome the real estate business is hyper competitive
estate business is hyper competitive
estate business is hyper competitive tons of people in that market really
tons of people in that market really
tons of people in that market really hard to stand out and people are often
hard to stand out and people are often
hard to stand out and people are often over pitching themselves so they promise
over pitching themselves so they promise
over pitching themselves so they promise things that you know Ben if they can’t
things that you know Ben if they can’t
things that you know Ben if they can’t necessarily deliver on and as a result
necessarily deliver on and as a result
necessarily deliver on and as a result people don’t really trust a lot of
people don’t really trust a lot of
people don’t really trust a lot of people in the real estate business so it
people in the real estate business so it
people in the real estate business so it can be really hard for you to stand out
can be really hard for you to stand out
can be really hard for you to stand out if borrowing your shoes I take this
if borrowing your shoes I take this
if borrowing your shoes I take this lightly different approach what I would
lightly different approach what I would
lightly different approach what I would do is start with finding two or three
do is start with finding two or three
do is start with finding two or three words that best describe the type of
words that best describe the type of
words that best describe the type of person you are and some of your values
person you are and some of your values
person you are and some of your values so think about maybe your friendly and
so think about maybe your friendly and
so think about maybe your friendly and outgoing and compassionate or maybe your
outgoing and compassionate or maybe your
outgoing and compassionate or maybe your you know hardworking or a warrior
you know hardworking or a warrior
you know hardworking or a warrior negotiator whatever are the kind of key
negotiator whatever are the kind of key
negotiator whatever are the kind of key words that best describe you and try to
words that best describe you and try to
words that best describe you and try to put that into one sentence to start so
put that into one sentence to start so
put that into one sentence to start so your your one sentence kind of quick
your your one sentence kind of quick
your your one sentence kind of quick intro when you first meeting somebody
intro when you first meeting somebody
intro when you first meeting somebody I’m Sean and I am the you know XYZ
I’m Sean and I am the you know XYZ
I’m Sean and I am the you know XYZ whatever your sentence is and that will
whatever your sentence is and that will
whatever your sentence is and that will help start to differentiate you and
help start to differentiate you and
help start to differentiate you and you’ll start to attract people who like
you’ll start to attract people who like
you’ll start to attract people who like those values so there’s tons of people
those values so there’s tons of people
those values so there’s tons of people who want to get you know people in real
who want to get you know people in real
who want to get you know people in real estate business and you want to be able
estate business and you want to be able
estate business and you want to be able to attract the clients that will best be
to attract the clients that will best be
to attract the clients that will best be suited to your nature so as an example
suited to your nature so as an example
suited to your nature so as an example one of the things in my business is I
one of the things in my business is I
one of the things in my business is I try to hire people who are nice I think
try to hire people who are nice I think
try to hire people who are nice I think I’m a nice person and I like working
I’m a nice person and I like working
I’m a nice person and I like working with nice people so in our job
with nice people so in our job
with nice people so in our job description we always say we’re looking
description we always say we’re looking
description we always say we’re looking for people who are nice now some people
for people who are nice now some people
for people who are nice now some people who look at that may think this is it’s
who look at that may think this is it’s
who look at that may think this is it’s really stupid to look for somebody who’s
really stupid to look for somebody who’s
really stupid to look for somebody who’s nice who says that and you know the
nice who says that and you know the
nice who says that and you know the probably the people who are thinking
probably the people who are thinking
probably the people who are thinking about that I don’t want them working for
about that I don’t want them working for
about that I don’t want them working for my business I want the guys who are nice
my business I want the guys who are nice
my business I want the guys who are nice who see that same yeah I want to work
who see that same yeah I want to work
who see that same yeah I want to work with other nice people too so if you can
with other nice people too so if you can
with other nice people too so if you can come up with that kind of one sentence
come up with that kind of one sentence
come up with that kind of one sentence that describes who you are with those
that describes who you are with those
that describes who you are with those key characteristics then you’ll attract
key characteristics then you’ll attract
key characteristics then you’ll attract clients who want to work with that type
clients who want to work with that type
clients who want to work with that type of person and it’ll be a lot easier for
of person and it’ll be a lot easier for
of person and it’ll be a lot easier for you to work with those people as well
you to work with those people as well
you to work with those people as well because you have kind of
because you have kind of
because you have kind of same values the next thing I would do is
same values the next thing I would do is
same values the next thing I would do is try to get testimonials so instead of
try to get testimonials so instead of
try to get testimonials so instead of writing a huge long bio a lot of it is
writing a huge long bio a lot of it is
writing a huge long bio a lot of it is fluff right people really read those
fluff right people really read those
fluff right people really read those things there’s so many competitors again
things there’s so many competitors again
things there’s so many competitors again going up against you so what I would
going up against you so what I would
going up against you so what I would look at is trying to get testimonials
look at is trying to get testimonials
look at is trying to get testimonials from people who know you and who’ve
from people who know you and who’ve
from people who know you and who’ve worked with you in the past though you
worked with you in the past though you
worked with you in the past though you said you’re an inspiring entrepreneur so
said you’re an inspiring entrepreneur so
said you’re an inspiring entrepreneur so I don’t know if you have any clients yet
I don’t know if you have any clients yet
I don’t know if you have any clients yet if not then get people who can talk to
if not then get people who can talk to
if not then get people who can talk to those values that you’ve talked about so
those values that you’ve talked about so
those values that you’ve talked about so you know if you’re friendly and
you know if you’re friendly and
you know if you’re friendly and hardworking as an example get people who
hardworking as an example get people who
hardworking as an example get people who you know who can say how friendly and
you know who can say how friendly and
you know who can say how friendly and hardworking you are so people can see
hardworking you are so people can see
hardworking you are so people can see the stories of people who you’ve worked
the stories of people who you’ve worked
the stories of people who you’ve worked with or people who know you then those
with or people who know you then those
with or people who know you then those stories help sell how friendly and
stories help sell how friendly and
stories help sell how friendly and hardworking you are as an example and
hardworking you are as an example and
hardworking you are as an example and people gonna want to have to do business
people gonna want to have to do business
people gonna want to have to do business with you I’d also try to get them to do
with you I’d also try to get them to do
with you I’d also try to get them to do it on video if possible so you don’t get
it on video if possible so you don’t get
it on video if possible so you don’t get a get a camera go record some of these
a get a camera go record some of these
a get a camera go record some of these guys it doesn’t have to look
guys it doesn’t have to look
guys it doesn’t have to look professional the more professional look
professional the more professional look
professional the more professional look sometimes the less credible it is so you
sometimes the less credible it is so you
sometimes the less credible it is so you want to look authentic get a camera
want to look authentic get a camera
want to look authentic get a camera record some people saying you know how
record some people saying you know how
record some people saying you know how great you are with those different
great you are with those different
great you are with those different characteristics and I’d always include
characteristics and I’d always include
characteristics and I’d always include that on my website and links to it and
that on my website and links to it and
that on my website and links to it and all my marketing materials people can
all my marketing materials people can
all my marketing materials people can quickly get an understanding of who you
quickly get an understanding of who you
quickly get an understanding of who you are so Shaun I hope that helps that’s
are so Shaun I hope that helps that’s
are so Shaun I hope that helps that’s what I would do I know it’s really tough
what I would do I know it’s really tough
what I would do I know it’s really tough I’m gonna turn it over to my friend
I’m gonna turn it over to my friend
I’m gonna turn it over to my friend Danny Amy from Falco marketing and he’s
Danny Amy from Falco marketing and he’s
Danny Amy from Falco marketing and he’s gonna share his thoughts on the question
gonna share his thoughts on the question
gonna share his thoughts on the question as well
hi Sean thank you for your question the
hi Sean thank you for your question the best way to market yourself with a
best way to market yourself with a
best way to market yourself with a company bhaiyya depends on your sales
company bhaiyya depends on your sales
company bhaiyya depends on your sales cycle in other words when are people
cycle in other words when are people
cycle in other words when are people going to read this company bio I’ll give
going to read this company bio I’ll give
going to read this company bio I’ll give you two separate examples in one example
you two separate examples in one example
you two separate examples in one example you’re gonna have a website people are
you’re gonna have a website people are
you’re gonna have a website people are gonna find you on your website and the
gonna find you on your website and the
gonna find you on your website and the company bio is one of the first
company bio is one of the first
company bio is one of the first impressions that the audience will have
impressions that the audience will have
impressions that the audience will have of you in another example you’re an
of you in another example you’re an
of you in another example you’re an offline networking business you’re gonna
offline networking business you’re gonna
offline networking business you’re gonna meet someone shake their hand give them
meet someone shake their hand give them
meet someone shake their hand give them your card make an impression on them and
your card make an impression on them and
your card make an impression on them and then they’re gonna go to your website
then they’re gonna go to your website
then they’re gonna go to your website and read your bio and those in both of
and read your bio and those in both of
and read your bio and those in both of those cases the bio fits into a very
those cases the bio fits into a very
those cases the bio fits into a very different role in the sales cycle so
different role in the sales cycle so
different role in the sales cycle so that’s the first thing you have to think
that’s the first thing you have to think
that’s the first thing you have to think of what is your sales cycle look like if
of what is your sales cycle look like if
of what is your sales cycle look like if it’s on a website if the bio basically
it’s on a website if the bio basically
it’s on a website if the bio basically has to do a lot of the selling for you
has to do a lot of the selling for you
has to do a lot of the selling for you in the sense that it is the first
in the sense that it is the first
in the sense that it is the first impression then think about what do you
impression then think about what do you
impression then think about what do you have to present to first grab someone’s
have to present to first grab someone’s
have to present to first grab someone’s attention whereas if it’s something that
attention whereas if it’s something that
attention whereas if it’s something that they come into later in the sales cycle
they come into later in the sales cycle
they come into later in the sales cycle when they’re really just going to your
when they’re really just going to your
when they’re really just going to your website to check up on you and see if
website to check up on you and see if
website to check up on you and see if you’re in legitimate if you’re for real
you’re in legitimate if you’re for real
you’re in legitimate if you’re for real then you want to focus more on
then you want to focus more on
then you want to focus more on credibility building content like your
credibility building content like your
credibility building content like your credentials and your successes your
credentials and your successes your
credentials and your successes your experiences etc so I hope that helps you
experiences etc so I hope that helps you
experiences etc so I hope that helps you I hope that gets you off to the right
I hope that gets you off to the right
I hope that gets you off to the right start if you would like to tell me a
start if you would like to tell me a
start if you would like to tell me a little more about what your business is
little more about what your business is
little more about what your business is and write up a draft for me to give you
and write up a draft for me to give you
and write up a draft for me to give you some feedback on you can find me at fire
some feedback on you can find me at fire
some feedback on you can find me at fire for marketing comm I’d be very happy to
for marketing comm I’d be very happy to
for marketing comm I’d be very happy to help you out thank you very much and
help you out thank you very much and
help you out thank you very much and I’ll see you all on the next video so
I’ll see you all on the next video so
I’ll see you all on the next video so Sean I hope that was helpful I hope what
Sean I hope that was helpful I hope what
Sean I hope that was helpful I hope what I said was useful and I hope what you
I said was useful and I hope what you
I said was useful and I hope what you liked what Danny had to say as well good
liked what Danny had to say as well good
liked what Danny had to say as well good luck writing the bio I know it’s tough
luck writing the bio I know it’s tough
luck writing the bio I know it’s tough to kind of get started and get those
to kind of get started and get those
to kind of get started and get those first few clients if you need any extra
first few clients if you need any extra
first few clients if you need any extra help feel free to shoot me an email with
help feel free to shoot me an email with
help feel free to shoot me an email with with what you come up with for everybody
with what you come up with for everybody
with what you come up with for everybody else if you guys liked the video please
else if you guys liked the video please
else if you guys liked the video please give it a thumbs up below it helps me
give it a thumbs up below it helps me
give it a thumbs up below it helps me make more of these videos and know you
make more of these videos and know you
make more of these videos and know you guys like them and I’d also love to hear
guys like them and I’d also love to hear
guys like them and I’d also love to hear what you have to say if you want to
what you have to say if you want to
what you have to say if you want to leave a comment underneath and get a
leave a comment underneath and get a
leave a comment underneath and get a conversation going so thank you and stay
conversation going so thank you and stay
conversation going so thank you and stay tuned for the next episode
”
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