how do you make a good first impression with a potential investor or sponsor for
with a potential investor or sponsor for
with a potential investor or sponsor for your business that’s a question that
your business that’s a question that
your business that’s a question that came in from one of our YouTube viewers
came in from one of our YouTube viewers
came in from one of our YouTube viewers muzika who wrote in to say that I had
muzika who wrote in to say that I had
muzika who wrote in to say that I had secured a meeting with a potential
secured a meeting with a potential
secured a meeting with a potential sponsor for the business and wanted my
sponsor for the business and wanted my
sponsor for the business and wanted my advice and what to say and what to do so
advice and what to say and what to do so
advice and what to say and what to do so first of all Congrats that’s a big jump
first of all Congrats that’s a big jump
first of all Congrats that’s a big jump Congrats on reaching out and getting
Congrats on reaching out and getting
Congrats on reaching out and getting somebody to say yes and agree to a
somebody to say yes and agree to a
somebody to say yes and agree to a meeting huge step forward and hopefully
meeting huge step forward and hopefully
meeting huge step forward and hopefully will help propel your business to the
will help propel your business to the
will help propel your business to the next step in terms of what to say when
next step in terms of what to say when
next step in terms of what to say when you get to that meeting a few tips that
you get to that meeting a few tips that
you get to that meeting a few tips that will help you out number one understand
will help you out number one understand
will help you out number one understand what they want so if they’re sponsoring
what they want so if they’re sponsoring
what they want so if they’re sponsoring your business I don’t know what it is
your business I don’t know what it is
your business I don’t know what it is that you do but if they’re sponsoring
that you do but if they’re sponsoring
that you do but if they’re sponsoring you they’re after a certain outcome so
you they’re after a certain outcome so
you they’re after a certain outcome so what is it
what is it
what is it but if if it’s some kind of charitable
but if if it’s some kind of charitable
but if if it’s some kind of charitable event maybe they want exposure in the
event maybe they want exposure in the
event maybe they want exposure in the community maybe they want some online
community maybe they want some online
community maybe they want some online exposure maybe they want lots of people
exposure maybe they want lots of people
exposure maybe they want lots of people to visit their website whatever it is
to visit their website whatever it is
to visit their website whatever it is understanding what their goals are
understanding what their goals are
understanding what their goals are there’s probably a number of ways you
there’s probably a number of ways you
there’s probably a number of ways you can help them out but you want to know
can help them out but you want to know
can help them out but you want to know what their objectives are to start a lot
what their objectives are to start a lot
what their objectives are to start a lot of entrepreneurs get that wrong a lot of
of entrepreneurs get that wrong a lot of
of entrepreneurs get that wrong a lot of salespeople get that wrong they just
salespeople get that wrong they just
salespeople get that wrong they just started to their pitch where the person
started to their pitch where the person
started to their pitch where the person who’s receiving it they’re only seeing
who’s receiving it they’re only seeing
who’s receiving it they’re only seeing one or two things not everything so you
one or two things not everything so you
one or two things not everything so you want to try to target your message and
want to try to target your message and
want to try to target your message and it comes from listening and
it comes from listening and
it comes from listening and understanding what they’re after
understanding what they’re after
understanding what they’re after so start by asking questions get a
so start by asking questions get a
so start by asking questions get a handle of why they’re interested in you
handle of why they’re interested in you
handle of why they’re interested in you then you could tailor your presentation
then you could tailor your presentation
then you could tailor your presentation number two to show them a desired
number two to show them a desired
number two to show them a desired outcome so now you know they want show
outcome so now you know they want show
outcome so now you know they want show them how you can help them get it right
them how you can help them get it right
them how you can help them get it right so if it’s increasing visits to their
so if it’s increasing visits to their
so if it’s increasing visits to their site increasing sales for them getting
site increasing sales for them getting
site increasing sales for them getting more people following them on Twitter
more people following them on Twitter
more people following them on Twitter whatever it is that their goal is you
whatever it is that their goal is you
whatever it is that their goal is you want to show how you are going to be
want to show how you are going to be
want to show how you are going to be able to help them if they sponsor you
able to help them if they sponsor you
able to help them if they sponsor you the more tangible you can make it the
the more tangible you can make it the
the more tangible you can make it the easier it’s going to get them to say yes
easier it’s going to get them to say yes
easier it’s going to get them to say yes and number three is tell stories stories
and number three is tell stories stories
and number three is tell stories stories add a personal element to it it’s great
add a personal element to it it’s great
add a personal element to it it’s great to have facts and figures and to solve a
to have facts and figures and to solve a
to have facts and figures and to solve a need but when you can add a story
need but when you can add a story
need but when you can add a story whether it’s your own personal story or
whether it’s your own personal story or
whether it’s your own personal story or the story of another client who’s gone
the story of another client who’s gone
the story of another client who’s gone through it or some of that your help
through it or some of that your help
through it or some of that your help as a result of them sponsoring your
as a result of them sponsoring your
as a result of them sponsoring your event then that’s gonna add a more
event then that’s gonna add a more
event then that’s gonna add a more personal element to it and increase the
personal element to it and increase the
personal element to it and increase the chances of them saying yes
chances of them saying yes
chances of them saying yes so good luck listen to them understand
so good luck listen to them understand
so good luck listen to them understand what it is that they’re really looking
what it is that they’re really looking
what it is that they’re really looking for target your presentation towards
for target your presentation towards
for target your presentation towards them and show them the outcome and then
them and show them the outcome and then
them and show them the outcome and then tell the story around it I know it’s
tell the story around it I know it’s
tell the story around it I know it’s really hard I remember when I was first
really hard I remember when I was first
really hard I remember when I was first pitching my first angel ambassador for
pitching my first angel ambassador for
pitching my first angel ambassador for my business I was scared
my business I was scared
my business I was scared this guy had just sold his business for
this guy had just sold his business for
this guy had just sold his business for 700 million dollars and I wanted to get
700 million dollars and I wanted to get
700 million dollars and I wanted to get a little bit of that to help fund my
a little bit of that to help fund my
a little bit of that to help fund my business
business
business and remember meeting him at a coffee
and remember meeting him at a coffee
and remember meeting him at a coffee shop with my business partner and and
shop with my business partner and and
shop with my business partner and and sweating bullets hoping that the
sweating bullets hoping that the
sweating bullets hoping that the presentation would go WOW and we had
presentation would go WOW and we had
presentation would go WOW and we had spent weeks preparing for this and we
spent weeks preparing for this and we
spent weeks preparing for this and we got frustrated no we’re sitting on the
got frustrated no we’re sitting on the
got frustrated no we’re sitting on the couch day after day after day practicing
couch day after day after day practicing
couch day after day after day practicing and wishing that we could have him for a
and wishing that we could have him for a
and wishing that we could have him for a whole afternoon to walk him through
whole afternoon to walk him through
whole afternoon to walk him through everything but you don’t have that
everything but you don’t have that
everything but you don’t have that luxury
luxury
luxury now you’ve got to make an impact right
now you’ve got to make an impact right
now you’ve got to make an impact right away you may have a maximum 20 minutes
away you may have a maximum 20 minutes
away you may have a maximum 20 minutes with these guys and so you got to really
with these guys and so you got to really
with these guys and so you got to really make that impact and let them know that
make that impact and let them know that
make that impact and let them know that hey this is something they want to do
hey this is something they want to do
hey this is something they want to do business with so practice your pitch
business with so practice your pitch
business with so practice your pitch refine it down talk to yourself in the
refine it down talk to yourself in the
refine it down talk to yourself in the mirror go over it again and again and
mirror go over it again and again and
mirror go over it again and again and again the more practice you have the
again the more practice you have the
again the more practice you have the better it’s gonna be talk to your cat
better it’s gonna be talk to your cat
better it’s gonna be talk to your cat talk to your dog practice in front of
talk to your dog practice in front of
talk to your dog practice in front of somebody else so you get that feedback
somebody else so you get that feedback
somebody else so you get that feedback as well and you get used to it even if
as well and you get used to it even if
as well and you get used to it even if you’re just presenting and your dogs in
you’re just presenting and your dogs in
you’re just presenting and your dogs in front of you just getting used to having
front of you just getting used to having
front of you just getting used to having somebody watch you even though it’s not
somebody watch you even though it’s not
somebody watch you even though it’s not another human being
another human being
another human being helps prepare you so you’re not as
helps prepare you so you’re not as
helps prepare you so you’re not as nervous when you go into your
nervous when you go into your
nervous when you go into your presentation so good luck keep us posted
presentation so good luck keep us posted
presentation so good luck keep us posted I want to hear how how it went and if
I want to hear how how it went and if
I want to hear how how it went and if you have any other questions let me know
you have any other questions let me know
you have any other questions let me know those are you watching if you like the
those are you watching if you like the
those are you watching if you like the video please give it a thumbs up below
video please give it a thumbs up below
video please give it a thumbs up below what makes you want to do more videos
what makes you want to do more videos
what makes you want to do more videos for you and if you have a question about
for you and if you have a question about
for you and if you have a question about this video or question for your own
this video or question for your own
this video or question for your own business I’d love to try to help if you
business I’d love to try to help if you
business I’d love to try to help if you want leave it in the comments below I
want leave it in the comments below I
want leave it in the comments below I always read those so thank you and I’ll
always read those so thank you and I’ll
always read those so thank you and I’ll see you on the next episode
”
Be First to Comment