all right we are live welcome everybody I’m super excited to be back for another
I’m super excited to be back for another
I’m super excited to be back for another Google hangout today we’re talking about
Google hangout today we’re talking about
Google hangout today we’re talking about how to get free media attention for your
how to get free media attention for your
how to get free media attention for your business and I have a special guest with
business and I have a special guest with
business and I have a special guest with me Andrea Carter she is the public
me Andrea Carter she is the public
me Andrea Carter she is the public relations specialist with Aweber and
relations specialist with Aweber and
relations specialist with Aweber and that’s the email software that I use
that’s the email software that I use
that’s the email software that I use every day to run my business and we’re
every day to run my business and we’re
every day to run my business and we’re gonna answer your questions and talk
gonna answer your questions and talk
gonna answer your questions and talk about how to get free press for your
about how to get free press for your
about how to get free press for your company Andrea
company Andrea
company Andrea welcome aboard hi guys thanks so as I’ve
welcome aboard hi guys thanks so as I’ve
welcome aboard hi guys thanks so as I’ve been said I’m Andrea Carter I’m the PR
been said I’m Andrea Carter I’m the PR
been said I’m Andrea Carter I’m the PR specialist here at Aweber I work on the
specialist here at Aweber I work on the
specialist here at Aweber I work on the marketing team awesome team here I’m
marketing team awesome team here I’m
marketing team awesome team here I’m just helping they get media coverage for
just helping they get media coverage for
just helping they get media coverage for the organization I’ve been doing PR for
the organization I’ve been doing PR for
the organization I’ve been doing PR for close to 10 years I can’t believe I’m
close to 10 years I can’t believe I’m
close to 10 years I can’t believe I’m saying that
saying that
saying that but it’ll be 10 in 2016 so I’m really
but it’ll be 10 in 2016 so I’m really
but it’ll be 10 in 2016 so I’m really excited about that
excited about that
excited about that I love PR it’s my passion it’s what
I love PR it’s my passion it’s what
I love PR it’s my passion it’s what gives me up every day so I enjoy it so
gives me up every day so I enjoy it so
gives me up every day so I enjoy it so I’m glad to be here I love it and for
I’m glad to be here I love it and for
I’m glad to be here I love it and for those of you guys watch this as Andrews
those of you guys watch this as Andrews
those of you guys watch this as Andrews very first first so go easy on me I’m a
very first first so go easy on me I’m a
very first first so go easy on me I’m a little bit nervous but let’s do it it’s
little bit nervous but let’s do it it’s
little bit nervous but let’s do it it’s Cochran or cherry for those of you guys
Cochran or cherry for those of you guys
Cochran or cherry for those of you guys who’ve been on before you know there’s
who’ve been on before you know there’s
who’ve been on before you know there’s that box on the right side you can ask
that box on the right side you can ask
that box on the right side you can ask your questions we’re going to go through
your questions we’re going to go through
your questions we’re going to go through an order and then you can also comment
an order and then you can also comment
an order and then you can also comment on the things that we’re talking about
on the things that we’re talking about
on the things that we’re talking about in joining the discussion so there’s a
in joining the discussion so there’s a
in joining the discussion so there’s a bunch of questions every command you
bunch of questions every command you
bunch of questions every command you have but just before getting started
have but just before getting started
have but just before getting started what are your quick thoughts on how a
what are your quick thoughts on how a
what are your quick thoughts on how a business should get free media for their
business should get free media for their
business should get free media for their company what are my quick thoughts on
company what are my quick thoughts on
company what are my quick thoughts on how they should get free media so what I
how they should get free media so what I
how they should get free media so what I actually was gonna start out with Emin
actually was gonna start out with Emin
actually was gonna start out with Emin was a quote from a book that I recently
was a quote from a book that I recently
was a quote from a book that I recently read it’s actually by Murray Newlands
read it’s actually by Murray Newlands
read it’s actually by Murray Newlands someone that I know that you’re familiar
someone that I know that you’re familiar
someone that I know that you’re familiar with I saw they featured you on some of
with I saw they featured you on some of
with I saw they featured you on some of his columns and everything but I want to
his columns and everything but I want to
his columns and everything but I want to share this quote from the book because I
share this quote from the book because I
share this quote from the book because I think it kind of really highlights the
think it kind of really highlights the
think it kind of really highlights the value of public relations and what it
value of public relations and what it
value of public relations and what it can do for your organization whether
can do for your organization whether
can do for your organization whether you’re just starting out or if you’re
you’re just starting out or if you’re
you’re just starting out or if you’re already an established organization so
already an established organization so
already an established organization so he wrote the business that can influence
he wrote the business that can influence
he wrote the business that can influence the media will win the trust of the
the media will win the trust of the
the media will win the trust of the people simply because consumers
people simply because consumers
people simply because consumers typically decide to purchase from brands
typically decide to purchase from brands
typically decide to purchase from brands they trust and are familiar with and so
they trust and are familiar with and so
they trust and are familiar with and so for me this pretty much packs a mighty
for me this pretty much packs a mighty
for me this pretty much packs a mighty punch within one sentence of what the
punch within one sentence of what the
punch within one sentence of what the value of public
value of public
value of public it’s about you getting your name your
it’s about you getting your name your
it’s about you getting your name your your brand your messaging in front of
your brand your messaging in front of
your brand your messaging in front of your target audience so that they become
your target audience so that they become
your target audience so that they become familiar with you and so that the and so
familiar with you and so that the and so
familiar with you and so that the and so that they trust you so that’s what it’s
that they trust you so that’s what it’s
that they trust you so that’s what it’s all about that’s what a PR and media
all about that’s what a PR and media
all about that’s what a PR and media coverage is all about I love it and I
coverage is all about I love it and I
coverage is all about I love it and I think back to when I was first starting
think back to when I was first starting
think back to when I was first starting my company I see I see getting the media
my company I see I see getting the media
my company I see I see getting the media as your opportunity to influence
as your opportunity to influence
as your opportunity to influence thousands tens of thousands hundreds of
thousands tens of thousands hundreds of
thousands tens of thousands hundreds of thousands you know millions of people
thousands you know millions of people
thousands you know millions of people all in one shots instead of you having
all in one shots instead of you having
all in one shots instead of you having to go out one by one by one by one by
to go out one by one by one by one by
to go out one by one by one by one by one to talk to all these people the
one to talk to all these people the
one to talk to all these people the reporters are helping you spread that
reporters are helping you spread that
reporters are helping you spread that message for you and if you look at a
message for you and if you look at a
message for you and if you look at a magazine or newspaper article or a
magazine or newspaper article or a
magazine or newspaper article or a website you know you’re gonna pay more
website you know you’re gonna pay more
website you know you’re gonna pay more attention to the stories or to the ads
attention to the stories or to the ads
attention to the stories or to the ads write the stories and the stories don’t
write the stories and the stories don’t
write the stories and the stories don’t have to cost you anything where the ads
have to cost you anything where the ads
have to cost you anything where the ads cost you every time you’re trying to
cost you every time you’re trying to
cost you every time you’re trying to advertise your brand in one of those
advertise your brand in one of those
advertise your brand in one of those journals so it’s such a huge way to grow
journals so it’s such a huge way to grow
journals so it’s such a huge way to grow your business that I’ve gotten into The
your business that I’ve gotten into The
your business that I’ve gotten into The Wall Street Journal and New York Times
Wall Street Journal and New York Times
Wall Street Journal and New York Times and Forbes magazine and especially I
and Forbes magazine and especially I
and Forbes magazine and especially I think when you’re getting started to add
think when you’re getting started to add
think when you’re getting started to add some credibility to what you’re doing
some credibility to what you’re doing
some credibility to what you’re doing it’s just an amazing way to potentially
it’s just an amazing way to potentially
it’s just an amazing way to potentially grow your company so we’re gonna talk
grow your company so we’re gonna talk
grow your company so we’re gonna talk about it today we’ve got a bunch of
about it today we’ve got a bunch of
about it today we’ve got a bunch of questions and we just need to go in
questions and we just need to go in
questions and we just need to go in order so guys you can leave the
order so guys you can leave the
order so guys you can leave the questions on that chat box first up was
questions on that chat box first up was
questions on that chat box first up was Jay Rhys who is saying Jay Rhys is a
Jay Rhys who is saying Jay Rhys is a
Jay Rhys who is saying Jay Rhys is a regular contributor always asked the the
regular contributor always asked the the
regular contributor always asked the the non-conventional deeper questions so you
non-conventional deeper questions so you
non-conventional deeper questions so you always got to get ready when a giant
always got to get ready when a giant
always got to get ready when a giant clean it off my question is what do you
clean it off my question is what do you
clean it off my question is what do you think of unethically manipulating the
think of unethically manipulating the
think of unethically manipulating the media allow ryan holidays book trust me
media allow ryan holidays book trust me
media allow ryan holidays book trust me I’m lying confessions of a media
I’m lying confessions of a media
I’m lying confessions of a media manipulator know I didn’t know that Jay
manipulator know I didn’t know that Jay
manipulator know I didn’t know that Jay rise a little bit of you know Michael
rise a little bit of you know Michael
rise a little bit of you know Michael Russell some feathers so but I was going
Russell some feathers so but I was going
Russell some feathers so but I was going to actually thank him for putting this
to actually thank him for putting this
to actually thank him for putting this in here before before we actually did
in here before before we actually did
in here before before we actually did the chat today because I feel like this
the chat today because I feel like this
the chat today because I feel like this is such a loaded question and so many
is such a loaded question and so many
is such a loaded question and so many Lampe potential landmines all around it
Lampe potential landmines all around it
Lampe potential landmines all around it I’ll say that I’m not I have not read
I’ll say that I’m not I have not read
I’ll say that I’m not I have not read this book so I can’t really speak to
this book so I can’t really speak to
this book so I can’t really speak to everything that the gentleman says and
everything that the gentleman says and
everything that the gentleman says and within the book but to the question of
within the book but to the question of
within the book but to the question of you know do i what do I think of
you know do i what do I think of
you know do i what do I think of unethically manipulating the media well
unethically manipulating the media well
unethically manipulating the media well well I don’t try to condone unethical
well I don’t try to condone unethical
well I don’t try to condone unethical practices so I’m going to say that it’s
practices so I’m going to say that it’s
practices so I’m going to say that it’s never okay but specifically within
never okay but specifically within
never okay but specifically within public relations and when you’re working
public relations and when you’re working
public relations and when you’re working with media is
with media is
with media is twice’s not okay because here’s the
twice’s not okay because here’s the
twice’s not okay because here’s the thing the risks that are involved with
thing the risks that are involved with
thing the risks that are involved with going about something in a in a
going about something in a in a
going about something in a in a malicious way a backdoor you know
malicious way a backdoor you know
malicious way a backdoor you know unethical kind of way the risks are far
unethical kind of way the risks are far
unethical kind of way the risks are far greater than any potential media
greater than any potential media
greater than any potential media coverage and what I met what I mean by
coverage and what I met what I mean by
coverage and what I met what I mean by that is if that is uncovered you are
that is if that is uncovered you are
that is if that is uncovered you are gonna have so much of a more difficult
gonna have so much of a more difficult
gonna have so much of a more difficult time doing some crisis communications
time doing some crisis communications
time doing some crisis communications than you ever would have so hands down
than you ever would have so hands down
than you ever would have so hands down working with the media I would not
working with the media I would not
working with the media I would not suggest doing that at all yeah I would
suggest doing that at all yeah I would
suggest doing that at all yeah I would tend to agree I think I think the only
tend to agree I think I think the only
tend to agree I think I think the only case you know I think it’s based on your
case you know I think it’s based on your
case you know I think it’s based on your personality I think in general people
personality I think in general people
personality I think in general people are ethical good nice people and that
are ethical good nice people and that
are ethical good nice people and that reflects and everything that you do in
reflects and everything that you do in
reflects and everything that you do in your pockets you create and how you deal
your pockets you create and how you deal
your pockets you create and how you deal with customers and how you deal with the
with customers and how you deal with the
with customers and how you deal with the media and how you end yourself on social
media and how you end yourself on social
media and how you end yourself on social there are people who build brands for
there are people who build brands for
there are people who build brands for themselves as being the antagonist as
themselves as being the antagonist as
themselves as being the antagonist as being the person who you like to hate
being the person who you like to hate
being the person who you like to hate and I think that’s something that he’s
and I think that’s something that he’s
and I think that’s something that he’s probably done but I think I think it
probably done but I think I think it
probably done but I think I think it won’t work for most people and you have
won’t work for most people and you have
won’t work for most people and you have to generally be true to who you are and
to generally be true to who you are and
to generally be true to who you are and ideally you’re putting out a message of
ideally you’re putting out a message of
ideally you’re putting out a message of actually is helpful and contributing to
actually is helpful and contributing to
actually is helpful and contributing to the lives and businesses of other people
the lives and businesses of other people
the lives and businesses of other people right but but you’re right it’s oh and
right but but you’re right it’s oh and
right but but you’re right it’s oh and you can always expect the load of
you can always expect the load of
you can always expect the load of question who terrorized I mean I should
question who terrorized I mean I should
question who terrorized I mean I should have given you the heads up it’s always
have given you the heads up it’s always
have given you the heads up it’s always started but you pick that you recognize
started but you pick that you recognize
started but you pick that you recognize you’re anyway you got it okay next is
you’re anyway you got it okay next is
you’re anyway you got it okay next is helper desk
helper desk
helper desk do you prefer media attention some
do you prefer media attention some
do you prefer media attention some offline channels such as newspapers and
offline channels such as newspapers and
offline channels such as newspapers and magazines or from online such as blogs
magazines or from online such as blogs
magazines or from online such as blogs and relevant sites to your industry sure
and relevant sites to your industry sure
and relevant sites to your industry sure so me doing public relations for the
so me doing public relations for the
so me doing public relations for the past 10 years or so is for the more
past 10 years or so is for the more
past 10 years or so is for the more traditional so those online newspapers
traditional so those online newspapers
traditional so those online newspapers and magazines and things like that but
and magazines and things like that but
and magazines and things like that but for me that’s just a personal preference
for me that’s just a personal preference
for me that’s just a personal preference because I’ve grown up in this and like
because I’ve grown up in this and like
because I’ve grown up in this and like back in the day for us to see something
back in the day for us to see something
back in the day for us to see something in print that was like a big deal like
in print that was like a big deal like
in print that was like a big deal like oh they actually thought it was that
oh they actually thought it was that
oh they actually thought it was that that good of a story that is actually
that good of a story that is actually
that good of a story that is actually printed they spent the money for it and
printed they spent the money for it and
printed they spent the money for it and things like that as saying slowly or
things like that as saying slowly or
things like that as saying slowly or actually quickly progressed to or more
actually quickly progressed to or more
actually quickly progressed to or more media outlets moving online of course
media outlets moving online of course
media outlets moving online of course you still want to go after those as well
you still want to go after those as well
you still want to go after those as well my allegiance is still to kind
my allegiance is still to kind
my allegiance is still to kind those traditional media outlets but what
those traditional media outlets but what
those traditional media outlets but what I’m getting at is that at the end of the
I’m getting at is that at the end of the
I’m getting at is that at the end of the day it really doesn’t matter though what
day it really doesn’t matter though what
day it really doesn’t matter though what your personal preferences it’s about
your personal preferences it’s about
your personal preferences it’s about where your audience is so here at Aweber
where your audience is so here at Aweber
where your audience is so here at Aweber whether you’re you know starting a new
whether you’re you know starting a new
whether you’re you know starting a new company or or an established company
company or or an established company
company or or an established company wherever your target audience is that’s
wherever your target audience is that’s
wherever your target audience is that’s where you’re going to go I don’t care if
where you’re going to go I don’t care if
where you’re going to go I don’t care if it’s a blog I don’t care if it’s podcast
it’s a blog I don’t care if it’s podcast
it’s a blog I don’t care if it’s podcast I don’t care if it’s the more
I don’t care if it’s the more
I don’t care if it’s the more traditional media you figure out where
traditional media you figure out where
traditional media you figure out where your target audience is what programs
your target audience is what programs
your target audience is what programs they listen to what things they watch
they listen to what things they watch
they listen to what things they watch and you go there that’s what you go
and you go there that’s what you go
and you go there that’s what you go after I love it I couldn’t agree more
after I love it I couldn’t agree more
after I love it I couldn’t agree more I love it I think to add to it what I
I love it I think to add to it what I
I love it I think to add to it what I would say I you know that was my answer
would say I you know that was my answer
would say I you know that was my answer it’s always harder going second no bad
it’s always harder going second no bad
it’s always harder going second no bad luck is great like absolutely you got to
luck is great like absolutely you got to
luck is great like absolutely you got to know where your audiences and target
know where your audiences and target
know where your audiences and target just like people figuring out what
just like people figuring out what
just like people figuring out what social media platform should I go on you
social media platform should I go on you
social media platform should I go on you know well where’s your audience that’s
know well where’s your audience that’s
know well where’s your audience that’s where you want to be the the thing that
where you want to be the the thing that
where you want to be the the thing that I would add maybe to traditional versus
I would add maybe to traditional versus
I would add maybe to traditional versus non-traditional is I think it can also
non-traditional is I think it can also
non-traditional is I think it can also depend on what your goal is if your goal
depend on what your goal is if your goal
depend on what your goal is if your goal is just to get recognition and to get
is just to get recognition and to get
is just to get recognition and to get credibility I think the old-school stuff
credibility I think the old-school stuff
credibility I think the old-school stuff still has a little more weight to be
still has a little more weight to be
still has a little more weight to be able to say you were in the New York
able to say you were in the New York
able to say you were in the New York Times and Wall Street Journal adds a lot
Times and Wall Street Journal adds a lot
Times and Wall Street Journal adds a lot more credibility for most people then
more credibility for most people then
more credibility for most people then they say you are featured on PewDiePie
they say you are featured on PewDiePie
they say you are featured on PewDiePie is YouTube channel kind of thing
is YouTube channel kind of thing
is YouTube channel kind of thing especially if you’re dealing with a
especially if you’re dealing with a
especially if you’re dealing with a business world that you’re selling to
business world that you’re selling to
business world that you’re selling to but if you want impact I would probably
but if you want impact I would probably
but if you want impact I would probably say it’s easier to get the reach by
say it’s easier to get the reach by
say it’s easier to get the reach by going online because it’s easier to get
going online because it’s easier to get
going online because it’s easier to get to a big youtuber than it is to get to
to a big youtuber than it is to get to
to a big youtuber than it is to get to the editor of a big traditional magazine
the editor of a big traditional magazine
the editor of a big traditional magazine or newspaper so I would also in addition
or newspaper so I would also in addition
or newspaper so I would also in addition to Angela’s point about understanding
to Angela’s point about understanding
to Angela’s point about understanding what your target audience is I would try
what your target audience is I would try
what your target audience is I would try to think about what’s the goal is the
to think about what’s the goal is the
to think about what’s the goal is the goal just to get kind of recognition
goal just to get kind of recognition
goal just to get kind of recognition credibility is it a credibility
credibility is it a credibility
credibility is it a credibility statement for you or are you trying to
statement for you or are you trying to
statement for you or are you trying to just drive more people to your website
just drive more people to your website
just drive more people to your website and get impact because I think that goal
and get impact because I think that goal
and get impact because I think that goal might impact which way you go but do
might impact which way you go but do
might impact which way you go but do both hey you know I embrace the genius
both hey you know I embrace the genius
both hey you know I embrace the genius at the end don’t do one or the other you
at the end don’t do one or the other you
at the end don’t do one or the other you could do both yeah actually that was
could do both yeah actually that was
could do both yeah actually that was something that I was hoping would come
something that I was hoping would come
something that I was hoping would come out in the conversation as well like
out in the conversation as well like
out in the conversation as well like Media Relations and media coverage media
Media Relations and media coverage media
Media Relations and media coverage media outreach is just one piece of the puzzle
outreach is just one piece of the puzzle
outreach is just one piece of the puzzle all these things have to work together
all these things have to work together
all these things have to work together and you have to be strategic about it
and you have to be strategic about it
and you have to be strategic about it but it’s not going to be one single
but it’s not going to be one single
but it’s not going to be one single thing that blows you up or you know that
thing that blows you up or you know that
thing that blows you up or you know that it gets you mass attention all these
it gets you mass attention all these
it gets you mass attention all these things have to work together well yeah I
things have to work together well yeah I
things have to work together well yeah I love it
love it
love it next we should cut TV another loyal
next we should cut TV another loyal
next we should cut TV another loyal viewer where’s the best place to start
viewer where’s the best place to start
viewer where’s the best place to start for start-up small business and or new
for start-up small business and or new
for start-up small business and or new youtubers thanks Andrea and Evan um so
youtubers thanks Andrea and Evan um so
youtubers thanks Andrea and Evan um so the first place to start you know
the first place to start you know
the first place to start you know assuming that you’ve done all your due
assuming that you’ve done all your due
assuming that you’ve done all your due diligence of everything that we just
diligence of everything that we just
diligence of everything that we just talked about right like you’ve
talked about right like you’ve
talked about right like you’ve identified who your target audience is
identified who your target audience is
identified who your target audience is you know where they are where they want
you know where they are where they want
you know where they are where they want to be in things like that there’s a
to be in things like that there’s a
to be in things like that there’s a couple things that you could do I would
couple things that you could do I would
couple things that you could do I would start by taking a look at your space
start by taking a look at your space
start by taking a look at your space that you’re in and looking at the media
that you’re in and looking at the media
that you’re in and looking at the media coverage that other people have gotten
coverage that other people have gotten
coverage that other people have gotten in your space so you can see the types
in your space so you can see the types
in your space so you can see the types of articles the types of media that
of articles the types of media that
of articles the types of media that they’ve done and then that way you can
they’ve done and then that way you can
they’ve done and then that way you can also see which reporters are writing
also see which reporters are writing
also see which reporters are writing about these things so it’s kind of
about these things so it’s kind of
about these things so it’s kind of starting to survey the land if you will
starting to survey the land if you will
starting to survey the land if you will to figure out okay who’s talking about
to figure out okay who’s talking about
to figure out okay who’s talking about these things that I want to be known for
these things that I want to be known for
these things that I want to be known for and then going after those types of
and then going after those types of
and then going after those types of reporters another thing that I would
reporters another thing that I would
reporters another thing that I would recommend is I’m a big proponent of
recommend is I’m a big proponent of
recommend is I’m a big proponent of establishing a platform for yourself as
establishing a platform for yourself as
establishing a platform for yourself as a thought leader within your industry
a thought leader within your industry
a thought leader within your industry within you know your expertise and
within you know your expertise and
within you know your expertise and things like that and so you know once
things like that and so you know once
things like that and so you know once you identify what your target media
you identify what your target media
you identify what your target media publications media outlets are you know
publications media outlets are you know
publications media outlets are you know offer to contribute an article that
offer to contribute an article that
offer to contribute an article that showcases your expertise now an article
showcases your expertise now an article
showcases your expertise now an article like this it’s not going to be able to
like this it’s not going to be able to
like this it’s not going to be able to say hey I do this and come purchase my
say hey I do this and come purchase my
say hey I do this and come purchase my service or hire me but what it’s going
service or hire me but what it’s going
service or hire me but what it’s going to do is when someone is looking for a
to do is when someone is looking for a
to do is when someone is looking for a service like yours or is looking for a
service like yours or is looking for a
service like yours or is looking for a product like yours when they go to
product like yours when they go to
product like yours when they go to Google and those articles start coming
Google and those articles start coming
Google and those articles start coming up best believe they’re going to see
up best believe they’re going to see
up best believe they’re going to see your name and oh by the way you’re going
your name and oh by the way you’re going
your name and oh by the way you’re going to be established as a thought leader
to be established as a thought leader
to be established as a thought leader for it
for it
for it another final thing that I would
another final thing that I would
another final thing that I would recommend just kind of quick easy things
recommend just kind of quick easy things
recommend just kind of quick easy things that you can do is utilize some of these
that you can do is utilize some of these
that you can do is utilize some of these free services so help a reporter out I
free services so help a reporter out I
free services so help a reporter out I don’t know if you’re familiar with it
don’t know if you’re familiar with it
don’t know if you’re familiar with it but I’ve been using it since I’ve been
but I’ve been using it since I’ve been
but I’ve been using it since I’ve been in PR it’s a free service you sign up
in PR it’s a free service you sign up
in PR it’s a free service you sign up for and it’s basically three daily
for and it’s basically three daily
for and it’s basically three daily emails that reporters is basically media
emails that reporters is basically media
emails that reporters is basically media queries and so it’s a whole list of
queries and so it’s a whole list of
queries and so it’s a whole list of various reporters who are writing
various reporters who are writing
various reporters who are writing articles and they’re looking for sources
articles and they’re looking for sources
articles and they’re looking for sources so all I do is comb
so all I do is comb
so all I do is comb and see hey what can a weber comment on
and see hey what can a weber comment on
and see hey what can a weber comment on here what are you know with something
here what are you know with something
here what are you know with something that’s related to what we do that we can
that’s related to what we do that we can
that’s related to what we do that we can help this literally help this reporter
help this literally help this reporter
help this literally help this reporter out and get an article ran so those are
out and get an article ran so those are
out and get an article ran so those are just some things that I would recommend
just some things that I would recommend
just some things that I would recommend just starting out I love it hero is a
just starting out I love it hero is a
just starting out I love it hero is a great source help a reporter out I think
great source help a reporter out I think
great source help a reporter out I think for anybody who’s trying to do that one
for anybody who’s trying to do that one
for anybody who’s trying to do that one understand that you are an expert you
understand that you are an expert you
understand that you are an expert you should be right as an entrepreneur you
should be right as an entrepreneur you
should be right as an entrepreneur you should be an expert in your industry of
should be an expert in your industry of
should be an expert in your industry of what you do and for every article that
what you do and for every article that
what you do and for every article that reporters writing they’re looking for
reporters writing they’re looking for
reporters writing they’re looking for experts right you read any article
experts right you read any article
experts right you read any article they’re shooting stats and opinion and
they’re shooting stats and opinion and
they’re shooting stats and opinion and then as always some expert quoted right
then as always some expert quoted right
then as always some expert quoted right that should be you for your industry and
that should be you for your industry and
that should be you for your industry and hero is a great free resource to use one
hero is a great free resource to use one
hero is a great free resource to use one I use as well as called PR leads comm
I use as well as called PR leads comm
I use as well as called PR leads comm similar I find a little bit higher
similar I find a little bit higher
similar I find a little bit higher quality publications
quality publications
quality publications but there’s also a cost it’s $99 a month
but there’s also a cost it’s $99 a month
but there’s also a cost it’s $99 a month but I’ve gotten into New York Times and
but I’ve gotten into New York Times and
but I’ve gotten into New York Times and Forbes because of it so a good
Forbes because of it so a good
Forbes because of it so a good investment lease from my point of view a
investment lease from my point of view a
investment lease from my point of view a tip for that would be when you’re
tip for that would be when you’re
tip for that would be when you’re writing to the reporter you want to you
writing to the reporter you want to you
writing to the reporter you want to you want to write a story you don’t want to
want to write a story you don’t want to
want to write a story you don’t want to say hey I’m an expert on that happy to
say hey I’m an expert on that happy to
say hey I’m an expert on that happy to talk to you because they’re getting so
talk to you because they’re getting so
talk to you because they’re getting so many people writing to them right if
many people writing to them right if
many people writing to them right if they have twenty to a hundred people
they have twenty to a hundred people
they have twenty to a hundred people writing in to them to say hey I can help
writing in to them to say hey I can help
writing in to them to say hey I can help you out they’re gonna go to the ones
you out they’re gonna go to the ones
you out they’re gonna go to the ones that provide some value so in that email
that provide some value so in that email
that provide some value so in that email will you reach out you want to make sure
will you reach out you want to make sure
will you reach out you want to make sure you’re giving them value and explaining
you’re giving them value and explaining
you’re giving them value and explaining your thoughts on whatever piece that
your thoughts on whatever piece that
your thoughts on whatever piece that they’re writing so that makes them want
they’re writing so that makes them want
they’re writing so that makes them want to call you yeah I would agree with that
to call you yeah I would agree with that
to call you yeah I would agree with that and then another one in addition to
and then another one in addition to
and then another one in addition to Harrow and the one that you mentioned
Harrow and the one that you mentioned
Harrow and the one that you mentioned there’s profit I don’t know if you’re
there’s profit I don’t know if you’re
there’s profit I don’t know if you’re familiar with profit as well that’s also
familiar with profit as well that’s also
familiar with profit as well that’s also a paid service but one little trick that
a paid service but one little trick that
a paid service but one little trick that I found though is if you follow the
I found though is if you follow the
I found though is if you follow the profit account same for Harrow even
profit account same for Harrow even
profit account same for Harrow even though Harrow it’s free but if you
though Harrow it’s free but if you
though Harrow it’s free but if you follow the profit net account a lot of
follow the profit net account a lot of
follow the profit net account a lot of times they’ll post a lot of the queries
times they’ll post a lot of the queries
times they’ll post a lot of the queries in Twitter so you can get you know some
in Twitter so you can get you know some
in Twitter so you can get you know some free queries right there and see if
free queries right there and see if
free queries right there and see if there’s anything that you can add in I’m
there’s anything that you can add in I’m
there’s anything that you can add in I’m writing this down hold on notice they do
writing this down hold on notice they do
writing this down hold on notice they do post some of their queries of reporters
post some of their queries of reporters
post some of their queries of reporters who are looking for things and it’s free
who are looking for things and it’s free
who are looking for things and it’s free like it’s Twitter so that’s cool I like
like it’s Twitter so that’s cool I like
like it’s Twitter so that’s cool I like it I like it I like it one more quick
it I like it I like it one more quick
it I like it I like it one more quick thought because
thought because
thought because she’s talking to being a youtuber and
she’s talking to being a youtuber and
she’s talking to being a youtuber and getting the tension as a youtuber do you
getting the tension as a youtuber do you
getting the tension as a youtuber do you have thoughts on on YouTube versus other
have thoughts on on YouTube versus other
have thoughts on on YouTube versus other marketing channels or is there any
marketing channels or is there any
marketing channels or is there any advice would give us specifically to a
advice would give us specifically to a
advice would give us specifically to a YouTube or is it the same no matter what
YouTube or is it the same no matter what
YouTube or is it the same no matter what industry you’re in well one of the
industry you’re in well one of the
industry you’re in well one of the things I notice is that you and is it
things I notice is that you and is it
things I notice is that you and is it Rishi you Rishi are are good friends
Rishi you Rishi are are good friends
Rishi you Rishi are are good friends right so I think what she’s doing
right so I think what she’s doing
right so I think what she’s doing already what she’s doing already is
already what she’s doing already is
already what she’s doing already is pretty smart and that she’s you know
pretty smart and that she’s you know
pretty smart and that she’s you know networking she’s utilizing her network
networking she’s utilizing her network
networking she’s utilizing her network so that you know for folks who already
so that you know for folks who already
so that you know for folks who already have a huge following I don’t want to
have a huge following I don’t want to
have a huge following I don’t want to say necessarily right in the coattails
say necessarily right in the coattails
say necessarily right in the coattails but you’re expanding your network you’re
but you’re expanding your network you’re
but you’re expanding your network you’re getting the exposure based off of the
getting the exposure based off of the
getting the exposure based off of the network that others have so I think
network that others have so I think
network that others have so I think she’s she’s doing it already yeah Rishi
she’s she’s doing it already yeah Rishi
she’s she’s doing it already yeah Rishi she’s been a loyal a little viewer as
she’s been a loyal a little viewer as
she’s been a loyal a little viewer as part of the Master Hung group that I
part of the Master Hung group that I
part of the Master Hung group that I have to what I would say is I think you
have to what I would say is I think you
have to what I would say is I think you should be really active in the community
should be really active in the community
should be really active in the community that you want to be known in so you know
that you want to be known in so you know
that you want to be known in so you know if you’re trying to be a successful
if you’re trying to be a successful
if you’re trying to be a successful youtuber and you’re trying to get
youtuber and you’re trying to get
youtuber and you’re trying to get attention I would try to gravitate more
attention I would try to gravitate more
attention I would try to gravitate more towards collaborations with other
towards collaborations with other
towards collaborations with other youtubers people already have a youtube
youtubers people already have a youtube
youtubers people already have a youtube audience I think you could get more
audience I think you could get more
audience I think you could get more leverage out of that than being featured
leverage out of that than being featured
leverage out of that than being featured in your local newspaper as an example
in your local newspaper as an example
in your local newspaper as an example because how many people reading the
because how many people reading the
because how many people reading the newspaper are kind of daily YouTube
newspaper are kind of daily YouTube
newspaper are kind of daily YouTube viewers to the point of knowing who your
viewers to the point of knowing who your
viewers to the point of knowing who your target audience is that and you’re
target audience is that and you’re
target audience is that and you’re brought up at the start of the show I
brought up at the start of the show I
brought up at the start of the show I think if you promote well within that
think if you promote well within that
think if you promote well within that platform and connect with people within
platform and connect with people within
platform and connect with people within your platform you’ll grow much faster
your platform you’ll grow much faster
your platform you’ll grow much faster than if you go off platform
than if you go off platform
than if you go off platform none of the out platform stuff doesn’t
none of the out platform stuff doesn’t
none of the out platform stuff doesn’t help I think you just get more success
help I think you just get more success
help I think you just get more success and results from being in platform yeah
and results from being in platform yeah
and results from being in platform yeah and I think it goes back to what we’re
and I think it goes back to what we’re
and I think it goes back to what we’re saying it’s about you know what your
saying it’s about you know what your
saying it’s about you know what your goals are so you have to identify those
goals are so you have to identify those
goals are so you have to identify those that’s one of the main things in order
that’s one of the main things in order
that’s one of the main things in order to be successful with these things you
to be successful with these things you
to be successful with these things you have to identify what your goals are at
have to identify what your goals are at
have to identify what your goals are at the start it’s not enough just to say
the start it’s not enough just to say
the start it’s not enough just to say hey I want people to know who I am or I
hey I want people to know who I am or I
hey I want people to know who I am or I want you know more business you have to
want you know more business you have to
want you know more business you have to identify specifically where your goals
identify specifically where your goals
identify specifically where your goals are your messages so that you can always
are your messages so that you can always
are your messages so that you can always stay true to those and refer back to
stay true to those and refer back to
stay true to those and refer back to them so that everything that you do
them so that everything that you do
them so that everything that you do aligns with those goals I love it
aligns with those goals I love it
aligns with those goals I love it okay next Dennis Wagner if you had to
okay next Dennis Wagner if you had to
okay next Dennis Wagner if you had to use only one thing think small budget
use only one thing think small budget
use only one thing think small budget small budget to generate massive media
small budget to generate massive media
small budget to generate massive media attention what would it be
attention what would it be
attention what would it be and why but here’s the thing it’s a
and why but here’s the thing it’s a
and why but here’s the thing it’s a million there is no one thing like I
million there is no one thing like I
million there is no one thing like I cannot stress that enough so Dennis
cannot stress that enough so Dennis
cannot stress that enough so Dennis unless you are best friends with Oprah
unless you are best friends with Oprah
unless you are best friends with Oprah Winfrey there is not this one thing that
Winfrey there is not this one thing that
Winfrey there is not this one thing that is gonna you know just catapult you into
is gonna you know just catapult you into
is gonna you know just catapult you into mass success it’s it like we’ve been
mass success it’s it like we’ve been
mass success it’s it like we’ve been saying it’s a combination of all of
saying it’s a combination of all of
saying it’s a combination of all of these things working together but you I
these things working together but you I
these things working together but you I mean you have to have good stories so
mean you have to have good stories so
mean you have to have good stories so you know what is the one thing that I
you know what is the one thing that I
you know what is the one thing that I can’t live without sure I still use
can’t live without sure I still use
can’t live without sure I still use press releases and that tends to you
press releases and that tends to you
press releases and that tends to you know get me a lot of exposure for things
know get me a lot of exposure for things
know get me a lot of exposure for things that I do here at a Weber if anybody
that I do here at a Weber if anybody
that I do here at a Weber if anybody tells you the press release is dead
tells you the press release is dead
tells you the press release is dead they’re lying because it is still very
they’re lying because it is still very
they’re lying because it is still very much alive and it’s still you know very
much alive and it’s still you know very
much alive and it’s still you know very profitable very successful so there’s
profitable very successful so there’s
profitable very successful so there’s things like that but the end of the day
things like that but the end of the day
things like that but the end of the day it comes back to what is the story that
it comes back to what is the story that
it comes back to what is the story that you’re telling and so if the story is
you’re telling and so if the story is
you’re telling and so if the story is there you trust me you’re not gonna have
there you trust me you’re not gonna have
there you trust me you’re not gonna have any problems getting the mess of the
any problems getting the mess of the
any problems getting the mess of the mass coverage and things like that so
mass coverage and things like that so
mass coverage and things like that so it’s always going to come back to the
it’s always going to come back to the
it’s always going to come back to the story that you’re telling and if your
story that you’re telling and if your
story that you’re telling and if your best friend
best friend
best friend Oprah let me know because yeah we’ll do
Oprah let me know because yeah we’ll do
Oprah let me know because yeah we’ll do an interview for the Hangout you know
an interview for the Hangout you know
an interview for the Hangout you know she could be my goodness I’d be great
she could be my goodness I’d be great
she could be my goodness I’d be great yeah and we’ll have Angie on to it’ll be
yeah and we’ll have Angie on to it’ll be
yeah and we’ll have Angie on to it’ll be the three of us I like it okay but to
the three of us I like it okay but to
the three of us I like it okay but to the to the question of an entrepreneur
the to the question of an entrepreneur
the to the question of an entrepreneur an entrepreneur is so busy running their
an entrepreneur is so busy running their
an entrepreneur is so busy running their company right like we’re not slackers
company right like we’re not slackers
company right like we’re not slackers we’re working 80 hours a week already
we’re working 80 hours a week already
we’re working 80 hours a week already just just running our business and now
just just running our business and now
just just running our business and now we’re telling people hey you got a this
we’re telling people hey you got a this
we’re telling people hey you got a this is important you got to do this – well
is important you got to do this – well
is important you got to do this – well like add it to the list of the other 100
like add it to the list of the other 100
like add it to the list of the other 100 things I need to do yeah
things I need to do yeah
things I need to do yeah pay off what what’s the starting point
pay off what what’s the starting point
pay off what what’s the starting point like where D where would you say someone
like where D where would you say someone
like where D where would you say someone like Dennis starts but what’s the first
like Dennis starts but what’s the first
like Dennis starts but what’s the first thing they should do just start building
thing they should do just start building
thing they should do just start building a little bit momentum around this um I
a little bit momentum around this um I
a little bit momentum around this um I think it goes back Reese’s question of
think it goes back Reese’s question of
think it goes back Reese’s question of just kind of surveying the land to see
just kind of surveying the land to see
just kind of surveying the land to see you know in terms of what I want to be
you know in terms of what I want to be
you know in terms of what I want to be known for and others who are whether
known for and others who are whether
known for and others who are whether similar to me or what I aspire to be for
similar to me or what I aspire to be for
similar to me or what I aspire to be for my business what kind of media coverage
my business what kind of media coverage
my business what kind of media coverage are they getting but then add on to that
are they getting but then add on to that
are they getting but then add on to that okay what do I bring to the table that’s
okay what do I bring to the table that’s
okay what do I bring to the table that’s fresh that’s new that’s different and
fresh that’s new that’s different and
fresh that’s new that’s different and then you know plan your attack and go
then you know plan your attack and go
then you know plan your attack and go from there but it it’s always going to
from there but it it’s always going to
from there but it it’s always going to come back
come back
come back to the story media coverage is not about
to the story media coverage is not about
to the story media coverage is not about hey this is what I do here’s what I’m
hey this is what I do here’s what I’m
hey this is what I do here’s what I’m selling
selling
selling it’s about here’s the story here’s the
it’s about here’s the story here’s the
it’s about here’s the story here’s the value that it brings to your audience
value that it brings to your audience
value that it brings to your audience and then once that story is published
and then once that story is published
and then once that story is published the the bang for the buck that you get
the the bang for the buck that you get
the the bang for the buck that you get out of it that your name is in there
out of it that your name is in there
out of it that your name is in there they will start to familiarize yourself
they will start to familiarize yourself
they will start to familiarize yourself familiarize themselves with who you are
familiarize themselves with who you are
familiarize themselves with who you are and what your business is but you got to
and what your business is but you got to
and what your business is but you got to have a story have something that’s of
have a story have something that’s of
have a story have something that’s of interest one of the things that helped
interest one of the things that helped
interest one of the things that helped me when I was first getting started was
me when I was first getting started was
me when I was first getting started was I made my own media list you know I
I made my own media list you know I
I made my own media list you know I didn’t have money to go hire somebody to
didn’t have money to go hire somebody to
didn’t have money to go hire somebody to work for me or an agency I just wanted
work for me or an agency I just wanted
work for me or an agency I just wanted to do it myself and I just made a list
to do it myself and I just made a list
to do it myself and I just made a list of all of the reporters who were
of all of the reporters who were
of all of the reporters who were covering my industry and then also my
covering my industry and then also my
covering my industry and then also my local area so I’m from Toronto so any
local area so I’m from Toronto so any
local area so I’m from Toronto so any Toronto publication I would I would
Toronto publication I would I would
Toronto publication I would I would cover if I was starting over now I’d
cover if I was starting over now I’d
cover if I was starting over now I’d probably expand it to also include the
probably expand it to also include the
probably expand it to also include the online media youtubers Twitter people
online media youtubers Twitter people
online media youtubers Twitter people and every week I would reach out to them
and every week I would reach out to them
and every week I would reach out to them with a new story idea and it wasn’t it
with a new story idea and it wasn’t it
with a new story idea and it wasn’t it wasn’t just like a promotional like hey
wasn’t just like a promotional like hey
wasn’t just like a promotional like hey I’ve launched a new product it was a
I’ve launched a new product it was a
I’ve launched a new product it was a story that I could imagine them
story that I could imagine them
story that I could imagine them publishing on their website in their
publishing on their website in their
publishing on their website in their magazine in the newspaper always had a
magazine in the newspaper always had a
magazine in the newspaper always had a catchy headline always have a catchy
catchy headline always have a catchy
catchy headline always have a catchy second headline I’m so glad you said
second headline I’m so glad you said
second headline I’m so glad you said that that was one thing I wanted to make
that that was one thing I wanted to make
that that was one thing I wanted to make sure I mention like when you’re thinking
sure I mention like when you’re thinking
sure I mention like when you’re thinking about media coverage think in terms of
about media coverage think in terms of
about media coverage think in terms of headline that’s right so you know what
headline that’s right so you know what
headline that’s right so you know what are the headlines that you typically see
are the headlines that you typically see
are the headlines that you typically see and whatever your story idea is could
and whatever your story idea is could
and whatever your story idea is could you picture that as a headline is that
you picture that as a headline is that
you picture that as a headline is that something that you yourself would be
something that you yourself would be
something that you yourself would be interested in reading if you opened up
interested in reading if you opened up
interested in reading if you opened up the newspaper or a magazine so that’s a
the newspaper or a magazine so that’s a
the newspaper or a magazine so that’s a really good point think in terms of
really good point think in terms of
really good point think in terms of headlines yeah and so like if you’re
headlines yeah and so like if you’re
headlines yeah and so like if you’re pitching somebody on a YouTube channel
pitching somebody on a YouTube channel
pitching somebody on a YouTube channel think about what would the name of the
think about what would the name of the
think about what would the name of the video be called yeah right if you’re
video be called yeah right if you’re
video be called yeah right if you’re pitching somebody for an article in a
pitching somebody for an article in a
pitching somebody for an article in a newspaper what would the name of that
newspaper what would the name of that
newspaper what would the name of that article be called Yeah right if you can
article be called Yeah right if you can
article be called Yeah right if you can wow them and get their attention then
wow them and get their attention then
wow them and get their attention then they’re more likely to read right the
they’re more likely to read right the
they’re more likely to read right the goal of the headline is to get them to
goal of the headline is to get them to
goal of the headline is to get them to read the sub headline to get them to
read the sub headline to get them to
read the sub headline to get them to read the next paragraph to get them to
read the next paragraph to get them to
read the next paragraph to get them to continue reading the story so I would I
continue reading the story so I would I
continue reading the story so I would I would do that every every week I would
would do that every every week I would
would do that every every week I would send that out to my list of a couple
send that out to my list of a couple
send that out to my list of a couple hundred people that I made a list of and
hundred people that I made a list of and
hundred people that I made a list of and every time I got picked up by somebody
every time I got picked up by somebody
every time I got picked up by somebody whether it was a radio show whether it
whether it was a radio show whether it
whether it was a radio show whether it was a newspaper sometimes it would even
was a newspaper sometimes it would even
was a newspaper sometimes it would even just copy and pay
just copy and pay
just copy and pay and just print it exactly as is because
and just print it exactly as is because
and just print it exactly as is because they love the story and didn’t even tell
they love the story and didn’t even tell
they love the story and didn’t even tell me about it
me about it
me about it some of them so it really important to
some of them so it really important to
some of them so it really important to write like a story that you can imagine
write like a story that you can imagine
write like a story that you can imagine appearing on their channel or in their
appearing on their channel or in their
appearing on their channel or in their magazine your newspaper
magazine your newspaper
magazine your newspaper more than just a pitch of what you do
more than just a pitch of what you do
more than just a pitch of what you do and some new product from oh cool
and some new product from oh cool
and some new product from oh cool much rights in doing a typical pitch to
much rights in doing a typical pitch to
much rights in doing a typical pitch to a journalist or media channel seems
a journalist or media channel seems
a journalist or media channel seems boring have you ever done something
boring have you ever done something
boring have you ever done something unusual or creative to get coverage from
unusual or creative to get coverage from
unusual or creative to get coverage from the media um so I agree that sometimes
the media um so I agree that sometimes
the media um so I agree that sometimes it can get boring and if you think about
it can get boring and if you think about
it can get boring and if you think about it I think from the perspective of the
it I think from the perspective of the
it I think from the perspective of the reporters that you’re reaching out to
reporters that you’re reaching out to
reporters that you’re reaching out to right they are probably receiving
right they are probably receiving
right they are probably receiving hundreds if not thousands of media
hundreds if not thousands of media
hundreds if not thousands of media pitches emails a day with story ideas
pitches emails a day with story ideas
pitches emails a day with story ideas that quite honestly if you talk to
that quite honestly if you talk to
that quite honestly if you talk to reporters they say the majority of them
reporters they say the majority of them
reporters they say the majority of them are junk so why not you know to your
are junk so why not you know to your
are junk so why not you know to your point make it a little bit more creative
point make it a little bit more creative
point make it a little bit more creative something that will grab their attention
something that will grab their attention
something that will grab their attention so one example that I have is last week
so one example that I have is last week
so one example that I have is last week was a national customer service week I
was a national customer service week I
was a national customer service week I don’t know if you guys are familiar with
don’t know if you guys are familiar with
don’t know if you guys are familiar with it but here where we are a leader or
it but here where we are a leader or
it but here where we are a leader or weirdo leader in the ESP space for our
weirdo leader in the ESP space for our
weirdo leader in the ESP space for our customer solutions Department right
customer solutions Department right
customer solutions Department right we’re known for having outstanding
we’re known for having outstanding
we’re known for having outstanding customer solutions so we basically we
customer solutions so we basically we
customer solutions so we basically we took national customer service week and
took national customer service week and
took national customer service week and the fact that we are a leader for
the fact that we are a leader for
the fact that we are a leader for customer service in our space and we
customer service in our space and we
customer service in our space and we turned that into basically a media idea
turned that into basically a media idea
turned that into basically a media idea things that we can share on our blogs
things that we can share on our blogs
things that we can share on our blogs and things like that but to bring some
and things like that but to bring some
and things like that but to bring some life to the story what we did was create
life to the story what we did was create
life to the story what we did was create a video and we created a video that
a video and we created a video that
a video and we created a video that showed our CEO and our CEO talking about
showed our CEO and our CEO talking about
showed our CEO and our CEO talking about why we’re a leader in customers in
why we’re a leader in customers in
why we’re a leader in customers in customer service what we do here what
customer service what we do here what
customer service what we do here what customer service means here at Aweber
customer service means here at Aweber
customer service means here at Aweber and then we also showed our CEO and our
and then we also showed our CEO and our
and then we also showed our CEO and our CEO L in the customer solutions
CEO L in the customer solutions
CEO L in the customer solutions department taking calls assisting
department taking calls assisting
department taking calls assisting customers and things like that and so
customers and things like that and so
customers and things like that and so what I did was I used that for my media
what I did was I used that for my media
what I did was I used that for my media pitching so it wasn’t just hey national
pitching so it wasn’t just hey national
pitching so it wasn’t just hey national customer service week is this week we’re
customer service week is this week we’re
customer service week is this week we’re a leader in customer service so consider
a leader in customer service so consider
a leader in customer service so consider an article from us know it’s those
an article from us know it’s those
an article from us know it’s those things plus here let me show you let me
things plus here let me show you let me
things plus here let me show you let me bring it to life for you you know and so
bring it to life for you you know and so
bring it to life for you you know and so that’s another way that just kind of mix
that’s another way that just kind of mix
that’s another way that just kind of mix things up for them and get a little bit
things up for them and get a little bit
things up for them and get a little bit creative another thing that I would also
creative another thing that I would also
creative another thing that I would also recommend speaking to the point of not
recommend speaking to the point of not
recommend speaking to the point of not just
just
just a basic couple sentence email create
a basic couple sentence email create
a basic couple sentence email create some visuals create infographics create
some visuals create infographics create
some visuals create infographics create videos like we said also if you have
videos like we said also if you have
videos like we said also if you have data to back up where you’re saying or
data to back up where you’re saying or
data to back up where you’re saying or to support where you are saying
to support where you are saying
to support where you are saying journalist love data so you know get
journalist love data so you know get
journalist love data so you know get creative with with how you go about
creative with with how you go about
creative with with how you go about things and what you send to them to
things and what you send to them to
things and what you send to them to bring a story to life for them if it’s
bring a story to life for them if it’s
bring a story to life for them if it’s helping them do their job so I totally
helping them do their job so I totally
helping them do their job so I totally agree that getting creative is something
agree that getting creative is something
agree that getting creative is something that you should consider
that you should consider
that you should consider yeah when looking at that question I
yeah when looking at that question I
yeah when looking at that question I think of PT Barnum who used to have a
think of PT Barnum who used to have a
think of PT Barnum who used to have a circus and he has an elephant to plow
circus and he has an elephant to plow
circus and he has an elephant to plow his fields
I love PT Barnum I study up okay well
I love PT Barnum I study up okay well for those who don’t know the story he
for those who don’t know the story he
for those who don’t know the story he there’s he’d be this train ride they
there’s he’d be this train ride they
there’s he’d be this train ride they would go in and and people would look at
would go in and and people would look at
would go in and and people would look at the train and they see this elephant
the train and they see this elephant
the train and they see this elephant plow in a field and it just caused he
plow in a field and it just caused he
plow in a field and it just caused he was a big he was all about the curiosity
was a big he was all about the curiosity
was a big he was all about the curiosity and people would then want to know like
and people would then want to know like
and people would then want to know like what’s happening here and and he would
what’s happening here and and he would
what’s happening here and and he would always milk as much as he could from
always milk as much as he could from
always milk as much as he could from publicity but never the typical like
publicity but never the typical like
publicity but never the typical like boring pitches is always something
boring pitches is always something
boring pitches is always something different I think the modern day is like
different I think the modern day is like
different I think the modern day is like Richard Branson who drives to New York
Richard Branson who drives to New York
Richard Branson who drives to New York City on a tank and like jet skis in and
City on a tank and like jet skis in and
City on a tank and like jet skis in and repels down buildings and he makes big
repels down buildings and he makes big
repels down buildings and he makes big events out of things I haven’t done
events out of things I haven’t done
events out of things I haven’t done anything anywhere close to that I’m I
anything anywhere close to that I’m I
anything anywhere close to that I’m I think and most people I think are super
think and most people I think are super
think and most people I think are super boring and tame in comparison but
boring and tame in comparison but
boring and tame in comparison but there’s a kiss Rubin to improve their
there’s a kiss Rubin to improve their
there’s a kiss Rubin to improve their the closest thing that I’ve done that
the closest thing that I’ve done that
the closest thing that I’ve done that was different was when I was just
was different was when I was just
was different was when I was just getting started in this business I was
getting started in this business I was
getting started in this business I was what 22 years old and I felt like I was
what 22 years old and I felt like I was
what 22 years old and I felt like I was in no name I didn’t have a lot of
in no name I didn’t have a lot of
in no name I didn’t have a lot of credibility I was young people would
credibility I was young people would
credibility I was young people would look at me like what I’m gonna learn
look at me like what I’m gonna learn
look at me like what I’m gonna learn from this guy who’s too young so I put
from this guy who’s too young so I put
from this guy who’s too young so I put together what I called the guide to
together what I called the guide to
together what I called the guide to professional success and I contacted a
professional success and I contacted a
professional success and I contacted a whole bunch of really well-known font
whole bunch of really well-known font
whole bunch of really well-known font leaders like Anthony Robbins and Brian
leaders like Anthony Robbins and Brian
leaders like Anthony Robbins and Brian Tracy and Zig Ziglar and kind of the
Tracy and Zig Ziglar and kind of the
Tracy and Zig Ziglar and kind of the leaders at the time and got I said here
leaders at the time and got I said here
leaders at the time and got I said here I want to create this guy from freshman
I want to create this guy from freshman
I want to create this guy from freshman success I’m gonna have it as a free
success I’m gonna have it as a free
success I’m gonna have it as a free download off my website can I use this
download off my website can I use this
download off my website can I use this article and it was an article they had
article and it was an article they had
article and it was an article they had written from their newsletter online
written from their newsletter online
written from their newsletter online somewhere
somewhere
somewhere and I got permission from them to be
and I got permission from them to be
and I got permission from them to be able to use that article and I combined
able to use that article and I combined
able to use that article and I combined all of the articles together and then I
all of the articles together and then I
all of the articles together and then I added mine in there as well so there’s
added mine in there as well so there’s
added mine in there as well so there’s like Evan with all of these big names
like Evan with all of these big names
like Evan with all of these big names and so it started adding kind of more
and so it started adding kind of more
and so it started adding kind of more instant credibility and people in the
instant credibility and people in the
instant credibility and people in the media picked up on it because it was
media picked up on it because it was
media picked up on it because it was kind of different so they’re interested
kind of different so they’re interested
kind of different so they’re interested in reading it sharing it and it got me
in reading it sharing it and it got me
in reading it sharing it and it got me my first kind of like hint of excitement
my first kind of like hint of excitement
my first kind of like hint of excitement from the media okay well I think overall
from the media okay well I think overall
from the media okay well I think overall I’m pretty boring and maybe it’s a good
I’m pretty boring and maybe it’s a good
I’m pretty boring and maybe it’s a good challenge it’s a good challenge much to
challenge it’s a good challenge much to
challenge it’s a good challenge much to do something there anything right a tank
do something there anything right a tank
do something there anything right a tank through Toronto or something bungee jump
through Toronto or something bungee jump
through Toronto or something bungee jump from the CN Tower to support
from the CN Tower to support
from the CN Tower to support entrepreneurs or something I like it
entrepreneurs or something I like it
entrepreneurs or something I like it though it’s good it’s a good challenge
though it’s good it’s a good challenge
though it’s good it’s a good challenge um xeno writing in do you think there’s
um xeno writing in do you think there’s
um xeno writing in do you think there’s such a thing as bad publicity
such a thing as bad publicity
such a thing as bad publicity I understand media attention can be very
I understand media attention can be very
I understand media attention can be very helpful but do you think there are ways
helpful but do you think there are ways
helpful but do you think there are ways in which it can hurt things you would
in which it can hurt things you would
in which it can hurt things you would want to avoid so I do think there is
want to avoid so I do think there is
want to avoid so I do think there is such thing as bad publicity now do you
such thing as bad publicity now do you
such thing as bad publicity now do you think that there are ways that it can
think that there are ways that it can
think that there are ways that it can hurt the immediate example that comes to
hurt the immediate example that comes to
hurt the immediate example that comes to mind for me is Donald Trump right so a
mind for me is Donald Trump right so a
mind for me is Donald Trump right so a lot of what we’re seeing right now from
lot of what we’re seeing right now from
lot of what we’re seeing right now from him yeah he’s all over the place he’s
him yeah he’s all over the place he’s
him yeah he’s all over the place he’s kind of dominating the news coverage in
kind of dominating the news coverage in
kind of dominating the news coverage in terms of the election right now but a
terms of the election right now but a
terms of the election right now but a lot of people are also picking up on and
lot of people are also picking up on and
lot of people are also picking up on and pointing out the fact that some of his
pointing out the fact that some of his
pointing out the fact that some of his comments you know can be offensive or
comments you know can be offensive or
comments you know can be offensive or they rub people the wrong way and he’s
they rub people the wrong way and he’s
they rub people the wrong way and he’s consistently doing it a time after time
consistently doing it a time after time
consistently doing it a time after time after time and so a lot of people are
after time and so a lot of people are
after time and so a lot of people are saying and thinking that this is
saying and thinking that this is
saying and thinking that this is eventually going to hurt him and so it’s
eventually going to hurt him and so it’s
eventually going to hurt him and so it’s great that there is you know a lot of
great that there is you know a lot of
great that there is you know a lot of media coverage that he’s getting but
media coverage that he’s getting but
media coverage that he’s getting but consistently you know offending people
consistently you know offending people
consistently you know offending people and things like that now don’t get me
and things like that now don’t get me
and things like that now don’t get me wrong you got to take a stand on things
wrong you got to take a stand on things
wrong you got to take a stand on things and media people like that but when you
and media people like that but when you
and media people like that but when you kind of cross that line where you’re no
kind of cross that line where you’re no
kind of cross that line where you’re no longer respectful to people and doing
longer respectful to people and doing
longer respectful to people and doing that consistently I think you run into
that consistently I think you run into
that consistently I think you run into issues where you know it could be
issues where you know it could be
issues where you know it could be detrimental instead of actually helping
detrimental instead of actually helping
detrimental instead of actually helping you so that’s just one example that came
you so that’s just one example that came
you so that’s just one example that came to mind for me when I saw that question
to mind for me when I saw that question
to mind for me when I saw that question yeah I have mixed feelings on it you
yeah I have mixed feelings on it you
yeah I have mixed feelings on it you know I wonder if you asked Donald Trump
know I wonder if you asked Donald Trump
know I wonder if you asked Donald Trump you know what he would feel like is that
you know what he would feel like is that
you know what he would feel like is that hurting his brand or not because he is
hurting his brand or not because he is
hurting his brand or not because he is getting an insane amount of coverage and
getting an insane amount of coverage and
getting an insane amount of coverage and I’m sure a lot of people now hate him
I’m sure a lot of people now hate him
I’m sure a lot of people now hate him because of the
because of the
because of the but then do people to his supporters
but then do people to his supporters
but then do people to his supporters people feel the same way now love him
people feel the same way now love him
people feel the same way now love him and get more exposure because of it I
and get more exposure because of it I
and get more exposure because of it I don’t know I’m on the fence the one the
don’t know I’m on the fence the one the
don’t know I’m on the fence the one the idea that came to my mind was Rob Ford
idea that came to my mind was Rob Ford
idea that came to my mind was Rob Ford who was our Mayor of Toronto I don’t
who was our Mayor of Toronto I don’t
who was our Mayor of Toronto I don’t know if you the name means anything he
know if you the name means anything he
know if you the name means anything he did a whole bunch of kind of really
did a whole bunch of kind of really
did a whole bunch of kind of really stupid things in the media and and it
stupid things in the media and and it
stupid things in the media and and it put Toronto on the map for a while in
put Toronto on the map for a while in
put Toronto on the map for a while in the u.s. is a lot of times you know
the u.s. is a lot of times you know
the u.s. is a lot of times you know Canadian stuff isn’t covered that much
Canadian stuff isn’t covered that much
Canadian stuff isn’t covered that much but it was in a negative way right it
but it was in a negative way right it
but it was in a negative way right it wasn’t it wasn’t put it in a in a
wasn’t it wasn’t put it in a in a
wasn’t it wasn’t put it in a in a positive light and I was just hearing
positive light and I was just hearing
positive light and I was just hearing yesterday on the radio talking about the
yesterday on the radio talking about the
yesterday on the radio talking about the Blue Jay game we’re in the next round go
Blue Jay game we’re in the next round go
Blue Jay game we’re in the next round go Jays go and they’re still referencing
Jays go and they’re still referencing
Jays go and they’re still referencing Rob Ford like all Toronto is known for
Rob Ford like all Toronto is known for
Rob Ford like all Toronto is known for is the Blue Jays now and and Rob Ford
is the Blue Jays now and and Rob Ford
is the Blue Jays now and and Rob Ford and I love my city and it’s kind of I
and I love my city and it’s kind of I
and I love my city and it’s kind of I feel like it’s an it’s a stain as much
feel like it’s an it’s a stain as much
feel like it’s an it’s a stain as much as he put it on the map it’s also you
as he put it on the map it’s also you
as he put it on the map it’s also you put on them up a negative way so I don’t
put on them up a negative way so I don’t
put on them up a negative way so I don’t know I I have mixed feelings on it I
know I I have mixed feelings on it I
know I I have mixed feelings on it I don’t have a great answer on that but
don’t have a great answer on that but
don’t have a great answer on that but yeah I mean you kind of never know how
yeah I mean you kind of never know how
yeah I mean you kind of never know how it’s going to shake down and so to your
it’s going to shake down and so to your
it’s going to shake down and so to your point about Trump it could well still
point about Trump it could well still
point about Trump it could well still have to wait and see right if it’s
have to wait and see right if it’s
have to wait and see right if it’s either going to hurt them or if it’s
either going to hurt them or if it’s
either going to hurt them or if it’s going to help him but in your case like
going to help him but in your case like
going to help him but in your case like the example that you were given that you
the example that you were given that you
the example that you were given that you were giving you’re right you know once
were giving you’re right you know once
were giving you’re right you know once something like that happens it’s kind of
something like that happens it’s kind of
something like that happens it’s kind of hard to separate yourself from that once
hard to separate yourself from that once
hard to separate yourself from that once that bad news is out there so to the
that bad news is out there so to the
that bad news is out there so to the question of whether or not media
question of whether or not media
question of whether or not media coverage can in some way have the
coverage can in some way have the
coverage can in some way have the potential to be a bad thing it can
potential to be a bad thing it can
potential to be a bad thing it can because they can you know almost tattoo
because they can you know almost tattoo
because they can you know almost tattoo your brain for people with your brand is
your brain for people with your brand is
your brain for people with your brand is so I think it can be a detrimental thing
so I think it can be a detrimental thing
so I think it can be a detrimental thing yeah I think so in terms of what’s the
yeah I think so in terms of what’s the
yeah I think so in terms of what’s the advice like so this is a question but
advice like so this is a question but
advice like so this is a question but then what’s what’s the advice that you
then what’s what’s the advice that you
then what’s what’s the advice that you would give to an entrepreneur
would give to an entrepreneur
would give to an entrepreneur around that around just avoiding or cuz
around that around just avoiding or cuz
around that around just avoiding or cuz I mean you I don’t have an easy answer
I mean you I don’t have an easy answer
I mean you I don’t have an easy answer for how to avoid it because I guess that
for how to avoid it because I guess that
for how to avoid it because I guess that on the one hand you don’t necessarily
on the one hand you don’t necessarily
on the one hand you don’t necessarily want to play everything safe you have to
want to play everything safe you have to
want to play everything safe you have to take a stand right so I guess my advice
take a stand right so I guess my advice
take a stand right so I guess my advice is almost what you were saying before of
is almost what you were saying before of
is almost what you were saying before of know who you are and stay true to who
know who you are and stay true to who
know who you are and stay true to who you are don’t do something just for this
you are don’t do something just for this
you are don’t do something just for this think of trying to get
think of trying to get
think of trying to get olicity or because you know it’s gonna
olicity or because you know it’s gonna
olicity or because you know it’s gonna be controversial and get everybody’s
be controversial and get everybody’s
be controversial and get everybody’s eyes on you if that’s not who you are
eyes on you if that’s not who you are
eyes on you if that’s not who you are then I would say don’t do it so identify
then I would say don’t do it so identify
then I would say don’t do it so identify who you are what you want to be known
who you are what you want to be known
who you are what you want to be known for and stick to that and just tell your
for and stick to that and just tell your
for and stick to that and just tell your story yeah so like would you give Trump
story yeah so like would you give Trump
story yeah so like would you give Trump advice to like to tone down to say
advice to like to tone down to say
advice to like to tone down to say listen dude I think with Trump is that
listen dude I think with Trump is that
listen dude I think with Trump is that yeah that is who he is but my advice to
yeah that is who he is but my advice to
yeah that is who he is but my advice to him is to tone it down and to consider
him is to tone it down and to consider
him is to tone it down and to consider the fact that listen you know you’re
the fact that listen you know you’re
the fact that listen you know you’re running for a presidency and especially
running for a presidency and especially
running for a presidency and especially for a title for a position like that
for a title for a position like that
for a title for a position like that right we’re talking about an entire
right we’re talking about an entire
right we’re talking about an entire country where the the votes that you
country where the the votes that you
country where the the votes that you want this is that diverse set of people
want this is that diverse set of people
want this is that diverse set of people so offending people rubbing people the
so offending people rubbing people the
so offending people rubbing people the wrong way you got to kind of take it
wrong way you got to kind of take it
wrong way you got to kind of take it easy so yeah I would just advise that he
easy so yeah I would just advise that he
easy so yeah I would just advise that he tones it down just a little bit look I’m
tones it down just a little bit look I’m
tones it down just a little bit look I’m gonna cool interesting interesting
gonna cool interesting interesting
gonna cool interesting interesting uh-huh okay next Sherri I help start and
uh-huh okay next Sherri I help start and
uh-huh okay next Sherri I help start and volunteer for Park watch for our 700
volunteer for Park watch for our 700
volunteer for Park watch for our 700 acre park there’s going to be a huge
acre park there’s going to be a huge
acre park there’s going to be a huge write-up and pictures of us in the paper
write-up and pictures of us in the paper
write-up and pictures of us in the paper is there a way to incorporate my
is there a way to incorporate my
is there a way to incorporate my business name discreetly um I think I
business name discreetly um I think I
business name discreetly um I think I just need to know a little bit more here
just need to know a little bit more here
just need to know a little bit more here in terms of incorporating your business
in terms of incorporating your business
in terms of incorporating your business name so I just need to know if you want
name so I just need to know if you want
name so I just need to know if you want if you are going to incorporate your
if you are going to incorporate your
if you are going to incorporate your business name and how your business is
business name and how your business is
business name and how your business is associated with it like there has to be
associated with it like there has to be
associated with it like there has to be a natural connection between the two and
a natural connection between the two and
a natural connection between the two and it has to add to the story so whatever
it has to add to the story so whatever
it has to add to the story so whatever your business is and in relation to the
your business is and in relation to the
your business is and in relation to the door and in relation to the program that
door and in relation to the program that
door and in relation to the program that you started what is the connection how
you started what is the connection how
you started what is the connection how do the two work together to tell a story
do the two work together to tell a story
do the two work together to tell a story outside of that I can’t really think of
outside of that I can’t really think of
outside of that I can’t really think of a way to have just slide in your
a way to have just slide in your
a way to have just slide in your business name for the sake of you know
business name for the sake of you know
business name for the sake of you know knowing that there’s going to be media
knowing that there’s going to be media
knowing that there’s going to be media coverage for it it has to add to the
coverage for it it has to add to the
coverage for it it has to add to the story yeah I would thinking the exact
story yeah I would thinking the exact
story yeah I would thinking the exact same thing what might be helpful is
same thing what might be helpful is
same thing what might be helpful is understanding the purpose behind it like
understanding the purpose behind it like
understanding the purpose behind it like as part of the story that the media is
as part of the story that the media is
as part of the story that the media is covering why did you do this that you
covering why did you do this that you
covering why did you do this that you started and organized this why was it so
started and organized this why was it so
started and organized this why was it so important for you to put this on right
important for you to put this on right
important for you to put this on right why is Park watch that’s an important
why is Park watch that’s an important
why is Park watch that’s an important part of your community and then that is
part of your community and then that is
part of your community and then that is something that the media would want to
something that the media would want to
something that the media would want to quote write like it was started by this
quote write like it was started by this
quote write like it was started by this person and they’re sharing your opinions
person and they’re sharing your opinions
person and they’re sharing your opinions and off
and off
and off they’ll put in cherry from whatever
they’ll put in cherry from whatever
they’ll put in cherry from whatever company to add some context to it but I
company to add some context to it but I
company to add some context to it but I agree it has to be part of you know if
agree it has to be part of you know if
agree it has to be part of you know if you could tie in your whatever your
you could tie in your whatever your
you could tie in your whatever your company does if if looking after the
company does if if looking after the
company does if if looking after the community is part of it like if running
community is part of it like if running
community is part of it like if running your business
your business
your business and you want it to give back was part of
and you want it to give back was part of
and you want it to give back was part of it like if you can tie that into the
it like if you can tie that into the
it like if you can tie that into the story I agree like that’s the best way
story I agree like that’s the best way
story I agree like that’s the best way to do it otherwise it feels like a pitch
to do it otherwise it feels like a pitch
to do it otherwise it feels like a pitch and they’re not gonna they’re not gonna
and they’re not gonna they’re not gonna
and they’re not gonna they’re not gonna say yes to it just to kind of piggyback
say yes to it just to kind of piggyback
say yes to it just to kind of piggyback on that do you have thoughts on how
on that do you have thoughts on how
on that do you have thoughts on how entrepreneurs can use I get this truck
entrepreneurs can use I get this truck
entrepreneurs can use I get this truck all right like I want to give back it’s
all right like I want to give back it’s
all right like I want to give back it’s charity I want to help whether they’re
charity I want to help whether they’re
charity I want to help whether they’re organizing something or donating to
organizing something or donating to
organizing something or donating to something or just spending their time
something or just spending their time
something or just spending their time somewhere do you have feedback on how
somewhere do you have feedback on how
somewhere do you have feedback on how they might be able to feel good about
they might be able to feel good about
they might be able to feel good about themselves but then also get some
themselves but then also get some
themselves but then also get some promotion and use it for for publicity
promotion and use it for for publicity
promotion and use it for for publicity um I think it goes back to what we were
um I think it goes back to what we were
um I think it goes back to what we were just saying if you if you if you are
just saying if you if you if you are
just saying if you if you if you are doing it like you’re helping about a
doing it like you’re helping about a
doing it like you’re helping about a charitable organization and some kind of
charitable organization and some kind of
charitable organization and some kind of way it relates to your business it all
way it relates to your business it all
way it relates to your business it all it always has to add value to the story
it always has to add value to the story
it always has to add value to the story it has to tell the total story so that’s
it has to tell the total story so that’s
it has to tell the total story so that’s really the only recommendation that I
really the only recommendation that I
really the only recommendation that I have for that got it
have for that got it
have for that got it yeah it’s so like maybe the add to it
yeah it’s so like maybe the add to it
yeah it’s so like maybe the add to it some things I think it might be to ask
some things I think it might be to ask
some things I think it might be to ask if you can be put on their website right
if you can be put on their website right
if you can be put on their website right so looking if one you link in to them
so looking if one you link in to them
so looking if one you link in to them and showing what you do in the community
and showing what you do in the community
and showing what you do in the community could be great for your website if
could be great for your website if
could be great for your website if clients come to you and say you know so
clients come to you and say you know so
clients come to you and say you know so I’m looking to anywhere say I’m looking
I’m looking to anywhere say I’m looking
I’m looking to anywhere say I’m looking at doing I’m buying some I need email
at doing I’m buying some I need email
at doing I’m buying some I need email marketing software for my company right
marketing software for my company right
marketing software for my company right and I hear what a Weber here but other
and I hear what a Weber here but other
and I hear what a Weber here but other guys I go to eight Weber’s website and
guys I go to eight Weber’s website and
guys I go to eight Weber’s website and there’s a story about how they were
there’s a story about how they were
there’s a story about how they were giving back to their local community
giving back to their local community
giving back to their local community that makes me feel a little bit closer
that makes me feel a little bit closer
that makes me feel a little bit closer to a Weber I’m more likely to wanna sign
to a Weber I’m more likely to wanna sign
to a Weber I’m more likely to wanna sign up with them versus somebody else and so
up with them versus somebody else and so
up with them versus somebody else and so yeah like same thinking for you if you
yeah like same thinking for you if you
yeah like same thinking for you if you could share this store on your website
could share this store on your website
could share this store on your website that adds credibility and just a feel
that adds credibility and just a feel
that adds credibility and just a feel goodness to making me want to work with
goodness to making me want to work with
goodness to making me want to work with you I know that’s a word make it up and
you I know that’s a word make it up and
you I know that’s a word make it up and then I would try to get a link from
then I would try to get a link from
then I would try to get a link from their site as well want that helps you
their site as well want that helps you
their site as well want that helps you with your SEO which will help you with
with your SEO which will help you with
with your SEO which will help you with your business but also anybody visiting
your business but also anybody visiting
your business but also anybody visiting that website it says hey it’s supported
that website it says hey it’s supported
that website it says hey it’s supported by a Weber supported by you know Harry
by a Weber supported by you know Harry
by a Weber supported by you know Harry you’re supported by whoever
you’re supported by whoever
you’re supported by whoever and it it puts the brand in there and
and it it puts the brand in there and
and it it puts the brand in there and they while some may click throw on it to
they while some may click throw on it to
they while some may click throw on it to say hey I’m curious to know who’s
say hey I’m curious to know who’s
say hey I’m curious to know who’s supporting these guys and the media
supporting these guys and the media
supporting these guys and the media might also be curious to know hey who’s
might also be curious to know hey who’s
might also be curious to know hey who’s supporting these guys so that could also
supporting these guys so that could also
supporting these guys so that could also help also may be a story that just you
help also may be a story that just you
help also may be a story that just you know if you believe that businesses
know if you believe that businesses
know if you believe that businesses should be giving back like if that’s
should be giving back like if that’s
should be giving back like if that’s part of what you’re all about that could
part of what you’re all about that could
part of what you’re all about that could be a story in itself and that you’re
be a story in itself and that you’re
be a story in itself and that you’re challenging other businesses to stand up
challenging other businesses to stand up
challenging other businesses to stand up and give back and you know you’re doing
and give back and you know you’re doing
and give back and you know you’re doing it in your own small way by doing this
it in your own small way by doing this
it in your own small way by doing this thing and other companies doing it in
thing and other companies doing it in
thing and other companies doing it in the bigger way but just issuing a
the bigger way but just issuing a
the bigger way but just issuing a challenge to other entrepreneurs to hey
challenge to other entrepreneurs to hey
challenge to other entrepreneurs to hey B want to fix up our community
B want to fix up our community
B want to fix up our community entrepreneurs have a responsibility to
entrepreneurs have a responsibility to
entrepreneurs have a responsibility to give back and help out that could be a
give back and help out that could be a
give back and help out that could be a story in itself that gets attention for
story in itself that gets attention for
story in itself that gets attention for you but also there’s a story and the
you but also there’s a story and the
you but also there’s a story and the benefits the community and the
benefits the community and the
benefits the community and the publication that that is receiving this
I’m going to make sure I share with
I’m going to make sure I share with people when you’re thinking about media
people when you’re thinking about media
people when you’re thinking about media coverage and you’re thinking about ideas
coverage and you’re thinking about ideas
coverage and you’re thinking about ideas to Evans point it’s not always just
to Evans point it’s not always just
to Evans point it’s not always just about your business and what you do like
about your business and what you do like
about your business and what you do like I started out by saying you know you’re
I started out by saying you know you’re
I started out by saying you know you’re telling a story but really the goal is
telling a story but really the goal is
telling a story but really the goal is to get your name your branding in front
to get your name your branding in front
to get your name your branding in front of people so they become familiar and
of people so they become familiar and
of people so they become familiar and recognize who you are but you can do
recognize who you are but you can do
recognize who you are but you can do that in ways similar to what Evan just
that in ways similar to what Evan just
that in ways similar to what Evan just said so as you’re thinking about story
said so as you’re thinking about story
said so as you’re thinking about story ideas think about these human-interest
ideas think about these human-interest
ideas think about these human-interest things right think about ways that you
things right think about ways that you
things right think about ways that you know if you’re helping individuals or
know if you’re helping individuals or
know if you’re helping individuals or things like that just think about things
things like that just think about things
things like that just think about things that will appeal to people as humans
that will appeal to people as humans
that will appeal to people as humans because that’s the thing we’re all human
because that’s the thing we’re all human
because that’s the thing we’re all human and so we all have these things these
and so we all have these things these
and so we all have these things these same thoughts these same once the same
same thoughts these same once the same
same thoughts these same once the same you know how come there isn’t somebody
you know how come there isn’t somebody
you know how come there isn’t somebody who’s doing this if you’re thinking it
who’s doing this if you’re thinking it
who’s doing this if you’re thinking it is nine times out of ten somebody else
is nine times out of ten somebody else
is nine times out of ten somebody else is thinking it too so if you can take
is thinking it too so if you can take
is thinking it too so if you can take that thing and turn it into a story that
that thing and turn it into a story that
that thing and turn it into a story that works for your business goals you’re
works for your business goals you’re
works for your business goals you’re going to have success I love it you know
going to have success I love it you know
going to have success I love it you know go ahead not I have a totally tangent
go ahead not I have a totally tangent
go ahead not I have a totally tangent thought I just found an interesting we
thought I just found an interesting we
thought I just found an interesting we we both match our backgrounds I’m black
we both match our backgrounds I’m black
we both match our backgrounds I’m black on black and you’re on purple that’s
on black and you’re on purple that’s
on black and you’re on purple that’s like the question of that is I wonder if
like the question of that is I wonder if
like the question of that is I wonder if you had tips for headlines so if you are
you had tips for headlines so if you are
you had tips for headlines so if you are now
now
now pitching this are there some general
pitching this are there some general
pitching this are there some general rules we talk about the importance of
rules we talk about the importance of
rules we talk about the importance of headlines do you have general tips on
headlines do you have general tips on
headlines do you have general tips on what makes a good headline sub-headline
what makes a good headline sub-headline
what makes a good headline sub-headline that that people watching here can take
that that people watching here can take
that that people watching here can take home and set the implement sure
home and set the implement sure
home and set the implement sure headlines that relate to something of
headlines that relate to something of
headlines that relate to something of human human interest if you have stats
human human interest if you have stats
human human interest if you have stats and they show something that is either
and they show something that is either
and they show something that is either counter intuitive or you know something
counter intuitive or you know something
counter intuitive or you know something that would surprise people stats are
that would surprise people stats are
that would surprise people stats are always good a lot of people like the the
always good a lot of people like the the
always good a lot of people like the the tips of things so like these listicle
tips of things so like these listicle
tips of things so like these listicle type things so if you have an idea for
type things so if you have an idea for
type things so if you have an idea for something list out the five ways that
something list out the five ways that
something list out the five ways that your business brings that value again
your business brings that value again
your business brings that value again you’re not selling your business but
you’re not selling your business but
you’re not selling your business but here’s why it’s the value and what
here’s why it’s the value and what
here’s why it’s the value and what people should be thinking about so those
people should be thinking about so those
people should be thinking about so those are like some of the headlines that you
are like some of the headlines that you
are like some of the headlines that you could think about I love it I remember
could think about I love it I remember
could think about I love it I remember one of the early press releases I did
one of the early press releases I did
one of the early press releases I did was I went to the City of Toronto
was I went to the City of Toronto
was I went to the City of Toronto website and looked at how many
website and looked at how many
website and looked at how many entrepreneurs were being created every
entrepreneurs were being created every
entrepreneurs were being created every year and I turned that into a story to
year and I turned that into a story to
year and I turned that into a story to say X number thousand entrepreneurs
say X number thousand entrepreneurs
say X number thousand entrepreneurs created this year in Toronto and I got
created this year in Toronto and I got
created this year in Toronto and I got picked up by a radio show and a local TV
picked up by a radio show and a local TV
picked up by a radio show and a local TV station a local magazine just fun taking
station a local magazine just fun taking
station a local magazine just fun taking a number from the City of Toronto
a number from the City of Toronto
a number from the City of Toronto website like it was publicly available
website like it was publicly available
website like it was publicly available information that I just turned into a
information that I just turned into a
information that I just turned into a story and people picked up on it so here
story and people picked up on it so here
story and people picked up on it so here at Aweber we do try to keep track of our
at Aweber we do try to keep track of our
at Aweber we do try to keep track of our stats and you know what our customers
stats and you know what our customers
stats and you know what our customers are doing in terms of their use of email
are doing in terms of their use of email
are doing in terms of their use of email marketing so that if I go to pitch a
marketing so that if I go to pitch a
marketing so that if I go to pitch a story I can say something like you know
story I can say something like you know
story I can say something like you know email marketing is a value for this
email marketing is a value for this
email marketing is a value for this reason but then I have the stats to
reason but then I have the stats to
reason but then I have the stats to support it as well journalists will eat
support it as well journalists will eat
support it as well journalists will eat that up because it’s hard numbers we
that up because it’s hard numbers we
that up because it’s hard numbers we have the the customer base and the huge
have the the customer base and the huge
have the the customer base and the huge numbers to back it up and to show it
numbers to back it up and to show it
numbers to back it up and to show it love it cool Nick I’m running a social
love it cool Nick I’m running a social
love it cool Nick I’m running a social project to help refugees and physically
project to help refugees and physically
project to help refugees and physically challenged individuals get back into
challenged individuals get back into
challenged individuals get back into employment what can I do to get the
employment what can I do to get the
employment what can I do to get the media to help me um to help you so this
media to help me um to help you so this
media to help me um to help you so this one I would probably go along the lines
one I would probably go along the lines
one I would probably go along the lines of what we’re seeing a human-interest
of what we’re seeing a human-interest
of what we’re seeing a human-interest type thing but for the folks that you
type thing but for the folks that you
type thing but for the folks that you are helping get some testimonials so
are helping get some testimonials so
are helping get some testimonials so give some people that you have helped
give some people that you have helped
give some people that you have helped and tell that story right so it’s not
and tell that story right so it’s not
and tell that story right so it’s not just about hey this is what I do but
just about hey this is what I do but
just about hey this is what I do but here is an actual
here is an actual
here is an actual person who I of health who was a refugee
person who I of health who was a refugee
person who I of health who was a refugee or what have you and they went from this
or what have you and they went from this
or what have you and they went from this point at that point there now there’s
point at that point there now there’s
point at that point there now there’s now employed again so give some of those
now employed again so give some of those
now employed again so give some of those stories that you can share with the
stories that you can share with the
stories that you can share with the media that’ll definitely help
media that’ll definitely help
media that’ll definitely help yeah I agree I would I think I would
yeah I agree I would I think I would
yeah I agree I would I think I would lean towards making it about not about
lean towards making it about not about
lean towards making it about not about you but making about the individual
you but making about the individual
you but making about the individual people that you help and you will be a
people that you help and you will be a
people that you help and you will be a natural byproduct of that story right
natural byproduct of that story right
natural byproduct of that story right like they came to this country and then
like they came to this country and then
like they came to this country and then they met you and then they got a job
they met you and then they got a job
they met you and then they got a job right so that’s something that’s
right so that’s something that’s
right so that’s something that’s powerful the other angle that I might go
powerful the other angle that I might go
powerful the other angle that I might go with is just using some stats to call
with is just using some stats to call
with is just using some stats to call out the government or to call out the
out the government or to call out the
out the government or to call out the public sector or the private sector to
public sector or the private sector to
public sector or the private sector to say we should be doing more to help
say we should be doing more to help
say we should be doing more to help these people
these people
these people so like X number people come to this
so like X number people come to this
so like X number people come to this country every year as refugees and why I
country every year as refugees and why I
country every year as refugees and why I can’t find no Y number of people can’t
can’t find no Y number of people can’t
can’t find no Y number of people can’t find jobs and are ending up you know
find jobs and are ending up you know
find jobs and are ending up you know doing whatever right if you could
doing whatever right if you could
doing whatever right if you could compile those stats and then you have
compile those stats and then you have
compile those stats and then you have yourself as a thought leader to comment
yourself as a thought leader to comment
yourself as a thought leader to comment on those stats what that means then I
on those stats what that means then I
on those stats what that means then I think that could be a pretty powerful
think that could be a pretty powerful
think that could be a pretty powerful story as well that people would want to
story as well that people would want to
story as well that people would want to pick up on I mean we always hear in the
pick up on I mean we always hear in the
pick up on I mean we always hear in the news talk about the unemployment rates
news talk about the unemployment rates
news talk about the unemployment rates and things like that so for this
and things like that so for this
and things like that so for this business it could be okay we got the
business it could be okay we got the
business it could be okay we got the news that the national average
news that the national average
news that the national average unemployment rate is X but did you know
unemployment rate is X but did you know
unemployment rate is X but did you know of that unemployment rate of that number
of that unemployment rate of that number
of that unemployment rate of that number X amount are you know refugees or things
X amount are you know refugees or things
X amount are you know refugees or things like that and then you kind of piggyback
like that and then you kind of piggyback
like that and then you kind of piggyback off of existing news that people are
off of existing news that people are
off of existing news that people are already talking about but like I was
already talking about but like I was
already talking about but like I was saying before you add a new perspective
saying before you add a new perspective
saying before you add a new perspective to the story you bring a fresh
to the story you bring a fresh
to the story you bring a fresh perspective that people either aren’t
perspective that people either aren’t
perspective that people either aren’t considering and hadn’t thought about
considering and hadn’t thought about
considering and hadn’t thought about and there’s your news yeah and speaking
and there’s your news yeah and speaking
and there’s your news yeah and speaking about piggybacking I would use what’s
about piggybacking I would use what’s
about piggybacking I would use what’s happening in the media right now right
happening in the media right now right
happening in the media right now right so now election if you’re in the US it’s
so now election if you’re in the US it’s
so now election if you’re in the US it’s election election every time you hear on
election election every time you hear on
election election every time you hear on the news something new about the
the news something new about the
the news something new about the election that’s gonna happen for a while
election that’s gonna happen for a while
election that’s gonna happen for a while all right we’re still a while when is
all right we’re still a while when is
all right we’re still a while when is the actual election day I November right
the actual election day I November right
the actual election day I November right is it only November I thought it was I
is it only November I thought it was I
is it only November I thought it was I thought it was like next year no oh
thought it was like next year no oh
thought it was like next year no oh you’re right you’re right I’m sorry
you’re right you’re right I’m sorry
you’re right you’re right I’m sorry go ahead I should know this but go ahead
go ahead I should know this but go ahead
go ahead I should know this but go ahead I don’t know but it’s gonna happen for
I don’t know but it’s gonna happen for
I don’t know but it’s gonna happen for like the elections in America
like the elections in America
like the elections in America insanely long processes this first you
insanely long processes this first you
insanely long processes this first you have to win for your party and then you
have to win for your party and then you
have to win for your party and then you have to go through the election that’s
have to go through the election that’s
have to go through the election that’s like this long drawn-out thing which
like this long drawn-out thing which
like this long drawn-out thing which which is great because it’s in the media
which is great because it’s in the media
which is great because it’s in the media a lot and you can easily piggyback off
a lot and you can easily piggyback off
a lot and you can easily piggyback off of those things so are any of the
of those things so are any of the
of those things so are any of the candidates talking about this in any way
candidates talking about this in any way
candidates talking about this in any way good or bad you agree or disagree right
good or bad you agree or disagree right
good or bad you agree or disagree right and then that becomes a story right we
and then that becomes a story right we
and then that becomes a story right we talk about Donald Trump so Donald
talk about Donald Trump so Donald
talk about Donald Trump so Donald Trump’s view on refugees I don’t know
Trump’s view on refugees I don’t know
Trump’s view on refugees I don’t know what it is
what it is
what it is maybe it’s a great one that you agree
maybe it’s a great one that you agree
maybe it’s a great one that you agree with maybe it’s a one that you
with maybe it’s a one that you
with maybe it’s a one that you absolutely despise and hate but as soon
absolutely despise and hate but as soon
absolutely despise and hate but as soon as you start talking about Donald
as you start talking about Donald
as you start talking about Donald Trump’s view on something it’s much more
Trump’s view on something it’s much more
Trump’s view on something it’s much more likely to get picked up and then you’re
likely to get picked up and then you’re
likely to get picked up and then you’re like the opposing opinion or you’re the
like the opposing opinion or you’re the
like the opposing opinion or you’re the supporting opinion and so if you can
supporting opinion and so if you can
supporting opinion and so if you can piggyback off any of the candidates
piggyback off any of the candidates
piggyback off any of the candidates whoever’s being talked about the most
whoever’s being talked about the most
whoever’s being talked about the most it’s a great way to be able to draw
it’s a great way to be able to draw
it’s a great way to be able to draw attention to your cause yep cool
attention to your cause yep cool
attention to your cause yep cool Sherry’s asking about smoothies I
Sherry’s asking about smoothies I
Sherry’s asking about smoothies I mentioned the shout outs I was making
mentioned the shout outs I was making
mentioned the shout outs I was making smoothies she asked if it’s from my
smoothies she asked if it’s from my
smoothies she asked if it’s from my wife’s garden I don’t know what’s in
wife’s garden I don’t know what’s in
wife’s garden I don’t know what’s in this one it’s if it’s red it’s beats the
this one it’s if it’s red it’s beats the
this one it’s if it’s red it’s beats the Martins gone though the garden is gone
Martins gone though the garden is gone
Martins gone though the garden is gone it’s it’s October it’s Canada man Tamara
it’s it’s October it’s Canada man Tamara
it’s it’s October it’s Canada man Tamara how could I tell the story of Mika with
how could I tell the story of Mika with
how could I tell the story of Mika with cerebral palsy how can you tell the
cerebral palsy how can you tell the
cerebral palsy how can you tell the story of her I don’t is that is that a
story of her I don’t is that is that a
story of her I don’t is that is that a trending I feel like it is it a personal
trending I feel like it is it a personal
trending I feel like it is it a personal thing it’s a personal thing I think it’s
thing it’s a personal thing I think it’s
thing it’s a personal thing I think it’s a personal thing so I mean I guess it’s
a personal thing so I mean I guess it’s
a personal thing so I mean I guess it’s fine what is the story yeah yeah you
fine what is the story yeah yeah you
fine what is the story yeah yeah you have to figure out what the angle is but
have to figure out what the angle is but
have to figure out what the angle is but the angle being you so and we keep kind
the angle being you so and we keep kind
the angle being you so and we keep kind of going back to the same points right
of going back to the same points right
of going back to the same points right it’s a matter of what your goals are for
it’s a matter of what your goals are for
it’s a matter of what your goals are for your business or or what it is that you
your business or or what it is that you
your business or or what it is that you want to accomplish by telling this
want to accomplish by telling this
want to accomplish by telling this person’s story and so whatever that is
person’s story and so whatever that is
person’s story and so whatever that is you kind of craft a story around that so
you kind of craft a story around that so
you kind of craft a story around that so if she you know is overcoming obstacles
if she you know is overcoming obstacles
if she you know is overcoming obstacles or things like that you can build a
or things like that you can build a
or things like that you can build a story around these things that would be
story around these things that would be
story around these things that would be interesting to people but you have to
interesting to people but you have to
interesting to people but you have to start with knowing you know what you
start with knowing you know what you
start with knowing you know what you want to accomplish when somebody sees
want to accomplish when somebody sees
want to accomplish when somebody sees this story or hears the story or reads
this story or hears the story or reads
this story or hears the story or reads about it or something like that
about it or something like that
about it or something like that is it that you want them to do and you
is it that you want them to do and you
is it that you want them to do and you have to kind of craft the story in a way
have to kind of craft the story in a way
have to kind of craft the story in a way that gets that message in there so
that gets that message in there so
that gets that message in there so unfortunately I don’t know more about
unfortunately I don’t know more about
unfortunately I don’t know more about this story or what it is that she’s
this story or what it is that she’s
this story or what it is that she’s seeking to accomplish but I’m sure
seeking to accomplish but I’m sure
seeking to accomplish but I’m sure there’s like a human ancient human
there’s like a human ancient human
there’s like a human ancient human interest angle there or something of
interest angle there or something of
interest angle there or something of that sort that you could use yeah and
that sort that you could use yeah and
that sort that you could use yeah and back to Angie’s point from like the very
back to Angie’s point from like the very
back to Angie’s point from like the very top of the show but knowing your
top of the show but knowing your
top of the show but knowing your audience there may be multiple ways to
audience there may be multiple ways to
audience there may be multiple ways to bring this out by pitching different
bring this out by pitching different
bring this out by pitching different stories at different channels right so
stories at different channels right so
stories at different channels right so you know I’m an entrepreneur channel
you know I’m an entrepreneur channel
you know I’m an entrepreneur channel does Mika do anything entrepreneurship
does Mika do anything entrepreneurship
does Mika do anything entrepreneurship of any inches of entrepreneurship you
of any inches of entrepreneurship you
of any inches of entrepreneurship you know if they watch an entrepreneur video
know if they watch an entrepreneur video
know if they watch an entrepreneur video does make a get all excited
does make a get all excited
does make a get all excited I’m just thrown examples you know you
I’m just thrown examples you know you
I’m just thrown examples you know you could partner up with a piano channel
could partner up with a piano channel
could partner up with a piano channel maybe meet this learn to play piano and
maybe meet this learn to play piano and
maybe meet this learn to play piano and it’s a special engine you know like
it’s a special engine you know like
it’s a special engine you know like whatever whatever Micah’s hobbies
whatever whatever Micah’s hobbies
whatever whatever Micah’s hobbies interests are those could all be
interests are those could all be
interests are those could all be potential resources for you to connect
potential resources for you to connect
potential resources for you to connect with people in those channels to draw
with people in those channels to draw
with people in those channels to draw attention to what’s happening so yeah so
attention to what’s happening so yeah so
attention to what’s happening so yeah so like multiple stories for multiple
like multiple stories for multiple
like multiple stories for multiple publications and channels sorry yet
publications and channels sorry yet
publications and channels sorry yet something else to add on that okay we’re
something else to add on that okay we’re
something else to add on that okay we’re riffing I like it
riffing I like it
riffing I like it Lucy B was it a dumb idea to have my
Lucy B was it a dumb idea to have my
Lucy B was it a dumb idea to have my press release released press release
press release released press release
press release released press release released on a Friday okay so there is no
released on a Friday okay so there is no
released on a Friday okay so there is no magic day but I do try to stay away from
magic day but I do try to stay away from
magic day but I do try to stay away from Fridays and the reason being that you
Fridays and the reason being that you
Fridays and the reason being that you know it’s a Friday a lot of people tend
know it’s a Friday a lot of people tend
know it’s a Friday a lot of people tend to take their vacations on Fridays
to take their vacations on Fridays
to take their vacations on Fridays things of that nature
things of that nature
things of that nature so here when we send out a press release
so here when we send out a press release
so here when we send out a press release we normally go on like a Monday or a
we normally go on like a Monday or a
we normally go on like a Monday or a Tuesday so what I say it was dumb no I
Tuesday so what I say it was dumb no I
Tuesday so what I say it was dumb no I wouldn’t say that but I do try to stay
wouldn’t say that but I do try to stay
wouldn’t say that but I do try to stay away from Fridays just for the reasons
away from Fridays just for the reasons
away from Fridays just for the reasons you know of people taking vacations or
you know of people taking vacations or
you know of people taking vacations or taking a long weekend or something like
taking a long weekend or something like
taking a long weekend or something like that and it’s also like the end of the
that and it’s also like the end of the
that and it’s also like the end of the week people are kind of checked out and
week people are kind of checked out and
week people are kind of checked out and people not as many people may see your
people not as many people may see your
people not as many people may see your news or see your news release things
news or see your news release things
news or see your news release things like that but earlier in the week it’s
like that but earlier in the week it’s
like that but earlier in the week it’s kind of like retuned in like we’re ready
kind of like retuned in like we’re ready
kind of like retuned in like we’re ready for the week what’s the news things like
for the week what’s the news things like
for the week what’s the news things like that we’re checking our emails checking
that we’re checking our emails checking
that we’re checking our emails checking to see what’s going on in the news so I
to see what’s going on in the news so I
to see what’s going on in the news so I would try to stick to the earlier half
would try to stick to the earlier half
would try to stick to the earlier half of the week yeah
of the week yeah
of the week yeah so it’s greatly and Luci you know like
so it’s greatly and Luci you know like
so it’s greatly and Luci you know like Congrats on getting that press release
Congrats on getting that press release
Congrats on getting that press release out that maybe your first one and good
out that maybe your first one and good
out that maybe your first one and good you know you learn you keep going you’re
you know you learn you keep going you’re
you know you learn you keep going you’re gonna make lots of mistakes as you grow
gonna make lots of mistakes as you grow
gonna make lots of mistakes as you grow and you’ve got some wisdom from Angie
and you’ve got some wisdom from Angie
and you’ve got some wisdom from Angie right here now and so the next one that
right here now and so the next one that
right here now and so the next one that comes out earlier on in the week yeah I
comes out earlier on in the week yeah I
comes out earlier on in the week yeah I find you know tests test right you have
find you know tests test right you have
find you know tests test right you have your list you have your topics you send
your list you have your topics you send
your list you have your topics you send it out you test you see what works yeah
it out you test you see what works yeah
it out you test you see what works yeah you know we’re talking about Aweber I
you know we’re talking about Aweber I
you know we’re talking about Aweber I tested an insane number of combinations
tested an insane number of combinations
tested an insane number of combinations to find out what the best day and time
to find out what the best day and time
to find out what the best day and time to send up my email newsletters were and
to send up my email newsletters were and
to send up my email newsletters were and for me it’s Wednesdays at five in the
for me it’s Wednesdays at five in the
for me it’s Wednesdays at five in the morning so that’s what they send out my
morning so that’s what they send out my
morning so that’s what they send out my autoresponders go out at Wednesday at
autoresponders go out at Wednesday at
autoresponders go out at Wednesday at five in the morning because that’s when
five in the morning because that’s when
five in the morning because that’s when people will open it up has the highest
people will open it up has the highest
people will open it up has the highest open race and so the bigger data set you
open race and so the bigger data set you
open race and so the bigger data set you have the more you can test so if you
have the more you can test so if you
have the more you can test so if you have a list of newspapers or you’re
have a list of newspapers or you’re
have a list of newspapers or you’re reaching out to our youtubers or if
reaching out to our youtubers or if
reaching out to our youtubers or if you’re doing email marketing you know
you’re doing email marketing you know
you’re doing email marketing you know use your stats to see what works and
use your stats to see what works and
use your stats to see what works and then continue to improve I mean
then continue to improve I mean
then continue to improve I mean definitely use best practices the next
definitely use best practices the next
definitely use best practices the next test is try Wednesday see how that works
test is try Wednesday see how that works
test is try Wednesday see how that works for you or try to write that you’re
for you or try to write that you’re
for you or try to write that you’re bringing up Evan which is you know not
bringing up Evan which is you know not
bringing up Evan which is you know not only the testing but just making sure
only the testing but just making sure
only the testing but just making sure that you’re monitoring and measuring
that you’re monitoring and measuring
that you’re monitoring and measuring especially for i’m small business owners
especially for i’m small business owners
especially for i’m small business owners and entrepreneurs because you’re just
and entrepreneurs because you’re just
and entrepreneurs because you’re just starting out with your media coverage
starting out with your media coverage
starting out with your media coverage start measuring these things early
start measuring these things early
start measuring these things early figuring out what works and what doesn’t
figuring out what works and what doesn’t
figuring out what works and what doesn’t if you get media coverage and it drives
if you get media coverage and it drives
if you get media coverage and it drives a lot of traffic to your to your website
a lot of traffic to your to your website
a lot of traffic to your to your website or something you know what works right
or something you know what works right
or something you know what works right and keep iterating off of that and keep
and keep iterating off of that and keep
and keep iterating off of that and keep doing more of it so constantly monitors
doing more of it so constantly monitors
doing more of it so constantly monitors to see what is working so that you can
to see what is working so that you can
to see what is working so that you can do more love it next question could you
do more love it next question could you
do more love it next question could you please clearly spell out the resources
please clearly spell out the resources
please clearly spell out the resources you mentioned Harrow PR leads PROFINET
you mentioned Harrow PR leads PROFINET
you mentioned Harrow PR leads PROFINET others so lists of the resources yet so
others so lists of the resources yet so
others so lists of the resources yet so I used help a reporter out the acronym
I used help a reporter out the acronym
I used help a reporter out the acronym for is har o you can sign up for that
for is har o you can sign up for that
for is har o you can sign up for that it’s a free service you’ll get three
it’s a free service you’ll get three
it’s a free service you’ll get three emails per day with media queries from
emails per day with media queries from
emails per day with media queries from reporters who are writing about stories
reporters who are writing about stories
reporters who are writing about stories profit is something that I used when I
profit is something that I used when I
profit is something that I used when I was this was two jobs ago I worked at a
was this was two jobs ago I worked at a
was this was two jobs ago I worked at a university
university
university and so it’s similar to Harrow but it is
and so it’s similar to Harrow but it is
and so it’s similar to Harrow but it is a paid service but like I was saying to
a paid service but like I was saying to
a paid service but like I was saying to Evan I found that if you just follow
Evan I found that if you just follow
Evan I found that if you just follow them on Twitter I doubt they’re putting
them on Twitter I doubt they’re putting
them on Twitter I doubt they’re putting all of the queries but they are putting
all of the queries but they are putting
all of the queries but they are putting some of them so just get them and your
some of them so just get them and your
some of them so just get them and your in your Twitter feed so you can see if
in your Twitter feed so you can see if
in your Twitter feed so you can see if there’s something that you could
there’s something that you could
there’s something that you could possibly respond to another one that I
possibly respond to another one that I
possibly respond to another one that I didn’t mention but this is just for
didn’t mention but this is just for
didn’t mention but this is just for press releases press release
press releases press release
press releases press release distribution one free service is PR log
distribution one free service is PR log
distribution one free service is PR log it’s PR and then the word log L o G and
it’s PR and then the word log L o G and
it’s PR and then the word log L o G and I think it’s just PR allowed that work
I think it’s just PR allowed that work
I think it’s just PR allowed that work but that’s the service that you can use
but that’s the service that you can use
but that’s the service that you can use to send press releases for free press
to send press releases for free press
to send press releases for free press release wire distributions they tend to
release wire distributions they tend to
release wire distributions they tend to be a little bit expensive but PR log is
be a little bit expensive but PR log is
be a little bit expensive but PR log is one that I’ve used in the past that’s
one that I’ve used in the past that’s
one that I’ve used in the past that’s free love it and so thank you for that
free love it and so thank you for that
free love it and so thank you for that and I think what I’m gonna do is once
and I think what I’m gonna do is once
and I think what I’m gonna do is once the video is done I’ll add those in the
the video is done I’ll add those in the
the video is done I’ll add those in the description so for everybody who is
description so for everybody who is
description so for everybody who is interested you guys can check it out
interested you guys can check it out
interested you guys can check it out there and and if we if we come with any
there and and if we if we come with any
there and and if we if we come with any more along the way question what is
more along the way question what is
more along the way question what is Andrews Twitter handle my twitter handle
PR because I love CR so she loves it’s
PR because I love CR so she loves it’s about Lu vs and then the letters PR she
about Lu vs and then the letters PR she
about Lu vs and then the letters PR she loves PR
loves PR
loves PR Angie’s Twitter handle is already in the
Angie’s Twitter handle is already in the
Angie’s Twitter handle is already in the descriptions if you check in there and
descriptions if you check in there and
descriptions if you check in there and also her about me so you can find out
also her about me so you can find out
also her about me so you can find out more about all of her links on social
more about all of her links on social
more about all of her links on social and follow her what is the best place
and follow her what is the best place
and follow her what is the best place for advertising TV YouTube somewhere
for advertising TV YouTube somewhere
for advertising TV YouTube somewhere else again I know I’m beating a drum
else again I know I’m beating a drum
else again I know I’m beating a drum here but where is your audience so it’s
here but where is your audience so it’s
here but where is your audience so it’s hard for me to say this is the best
hard for me to say this is the best
hard for me to say this is the best medium or this has the best return
medium or this has the best return
medium or this has the best return because it’s all about where your
because it’s all about where your
because it’s all about where your audience is that one I I honestly it’s
audience is that one I I honestly it’s
audience is that one I I honestly it’s hard for me to say so I’m a my
hard for me to say so I’m a my
hard for me to say so I’m a my background is in public relations as
background is in public relations as
background is in public relations as opposed to more of the ad buys and
opposed to more of the ad buys and
opposed to more of the ad buys and things like that so Evan I don’t know if
things like that so Evan I don’t know if
things like that so Evan I don’t know if there’s something that you can add here
there’s something that you can add here
there’s something that you can add here to that because I’d be hesitant to give
to that because I’d be hesitant to give
to that because I’d be hesitant to give my advice will probably be wrong honest
my advice will probably be wrong honest
my advice will probably be wrong honest answers that’s what it’s all about I
answers that’s what it’s all about I
answers that’s what it’s all about I love it what I
love it what I
love it what I would say is you know anytime you’re
would say is you know anytime you’re
would say is you know anytime you’re spending money you gotta be really
spending money you gotta be really
spending money you gotta be really careful right because you can drop money
careful right because you can drop money
careful right because you can drop money on advertising super quick and drain
on advertising super quick and drain
on advertising super quick and drain your budget and not get any results so
your budget and not get any results so
your budget and not get any results so small tests are always the best way to
small tests are always the best way to
small tests are always the best way to go I would test online first because
go I would test online first because
go I would test online first because it’s cheaper and you can get fast
it’s cheaper and you can get fast
it’s cheaper and you can get fast results you know doing a TV commercial
results you know doing a TV commercial
results you know doing a TV commercial that’s not cheap that’s not cheap just
that’s not cheap that’s not cheap just
that’s not cheap that’s not cheap just to buy the time but also to produce the
to buy the time but also to produce the
to buy the time but also to produce the actual message right the content is mega
actual message right the content is mega
actual message right the content is mega expensive so I would start online you
expensive so I would start online you
expensive so I would start online you can do fairly inexpensive Facebook ads I
can do fairly inexpensive Facebook ads I
can do fairly inexpensive Facebook ads I think if your new advertising faith
think if your new advertising faith
think if your new advertising faith Facebook is probably the best way to go
Facebook is probably the best way to go
Facebook is probably the best way to go because of the targeting you know you
because of the targeting you know you
because of the targeting you know you can say I want people who are Christian
can say I want people who are Christian
can say I want people who are Christian who live in Oregon and like the Toronto
who live in Oregon and like the Toronto
who live in Oregon and like the Toronto Blue Jays right like you can figure that
Blue Jays right like you can figure that
Blue Jays right like you can figure that out and advertise just to those people
out and advertise just to those people
out and advertise just to those people and so if you know the type of customers
and so if you know the type of customers
and so if you know the type of customers that you’re trying to go after if you
that you’re trying to go after if you
that you’re trying to go after if you can get that specific then it’s much
can get that specific then it’s much
can get that specific then it’s much easier to market to them and so you can
easier to market to them and so you can
easier to market to them and so you can use dark posts to be able to get to them
use dark posts to be able to get to them
use dark posts to be able to get to them I just probably your best bet you can do
I just probably your best bet you can do
I just probably your best bet you can do other you could do Twitter ads you can
other you could do Twitter ads you can
other you could do Twitter ads you can do YouTube ads you can do StumbleUpon
do YouTube ads you can do StumbleUpon
do YouTube ads you can do StumbleUpon ads but I would probably start Facebook
ads but I would probably start Facebook
ads but I would probably start Facebook and test test test test test what andrew
and test test test test test what andrew
and test test test test test what andrew is talking before tests us the defender
is talking before tests us the defender
is talking before tests us the defender Asians see what works and then expand
Asians see what works and then expand
Asians see what works and then expand but I’d be super concerned about just
but I’d be super concerned about just
but I’d be super concerned about just dropping budget into something because
dropping budget into something because
dropping budget into something because it’s it’s so easy to waste your money on
it’s it’s so easy to waste your money on
it’s it’s so easy to waste your money on advertising and not get a response yeah
how do you go back to associations that
how do you go back to associations that you work with before but the founder has
you work with before but the founder has
you work with before but the founder has passed away he was a huge contact are we
passed away he was a huge contact are we
passed away he was a huge contact are we talking about but it’s I mean so you
talking about but it’s I mean so you
talking about but it’s I mean so you take that question if you’re trying to
take that question if you’re trying to
take that question if you’re trying to go back to a client you work with before
go back to a client you work with before
go back to a client you work with before or even a media outlet you’ve worked
or even a media outlet you’ve worked
or even a media outlet you’ve worked with before a group you volunteer with
with before a group you volunteer with
with before a group you volunteer with before that’s you know the CEO or the
before that’s you know the CEO or the
before that’s you know the CEO or the head was a really important contact for
head was a really important contact for
head was a really important contact for you and now they’re gone you know it’s
you and now they’re gone you know it’s
you and now they’re gone you know it’s like you’ve got into New York Times and
like you’ve got into New York Times and
like you’ve got into New York Times and now that contact of yours is gone how do
now that contact of yours is gone how do
now that contact of yours is gone how do you get back in and develop a new
you get back in and develop a new
you get back in and develop a new relationship I think it’s about
relationship I think it’s about
relationship I think it’s about developing those new relationships and
developing those new relationships and
developing those new relationships and so you know bring
so you know bring
so you know bring the value to the table one person may be
the value to the table one person may be
the value to the table one person may be gone but although that person is gone it
gone but although that person is gone it
gone but although that person is gone it doesn’t mean the value of whatever
doesn’t mean the value of whatever
doesn’t mean the value of whatever you’re bringing to the table is gone so
you’re bringing to the table is gone so
you’re bringing to the table is gone so it’s just a matter of you know working
it’s just a matter of you know working
it’s just a matter of you know working the network within establishing those
the network within establishing those
the network within establishing those new relationships and then still letting
new relationships and then still letting
new relationships and then still letting the new relationships that you are that
the new relationships that you are that
the new relationships that you are that you were forming letting them know what
you were forming letting them know what
you were forming letting them know what value you’re bringing to the table and
value you’re bringing to the table and
value you’re bringing to the table and just establishing new ones yeah I would
just establishing new ones yeah I would
just establishing new ones yeah I would I mean to add to that I would one not
I mean to add to that I would one not
I mean to add to that I would one not you’ve learned this valuable an
you’ve learned this valuable an
you’ve learned this valuable an important lesson for the next time you
important lesson for the next time you
important lesson for the next time you know make more than one contact or at an
know make more than one contact or at an
know make more than one contact or at an organization so know you’ve learned a
organization so know you’ve learned a
organization so know you’ve learned a hard lesson ongoing now when you’re
hard lesson ongoing now when you’re
hard lesson ongoing now when you’re dealing with future clients you want to
dealing with future clients you want to
dealing with future clients you want to learn who the people are under them that
learn who the people are under them that
learn who the people are under them that might take over so you know you have
might take over so you know you have
might take over so you know you have that lesson learned too though there’s
that lesson learned too though there’s
that lesson learned too though there’s got to be people in your organization
got to be people in your organization
got to be people in your organization who would know you right if you work
who would know you right if you work
who would know you right if you work with the CEO and and and/or the head of
with the CEO and and and/or the head of
with the CEO and and and/or the head of the Association and they were a huge
the Association and they were a huge
the Association and they were a huge contact and the big supporter there has
contact and the big supporter there has
contact and the big supporter there has to be somebody in the organization who
to be somebody in the organization who
to be somebody in the organization who knows about you who work with them who
knows about you who work with them who
knows about you who work with them who you work with on some projects it’s kind
you work with on some projects it’s kind
you work with on some projects it’s kind of super rare to you know head of
of super rare to you know head of
of super rare to you know head of organizations like to delegate and bring
organizations like to delegate and bring
organizations like to delegate and bring on teams it’s super rare to have
on teams it’s super rare to have
on teams it’s super rare to have somebody working only with them with
somebody working only with them with
somebody working only with them with zero external contact so I’d be looking
zero external contact so I’d be looking
zero external contact so I’d be looking at who else in the company in the
at who else in the company in the
at who else in the company in the association you might know even if it’s
association you might know even if it’s
association you might know even if it’s not the right person that would hire you
not the right person that would hire you
not the right person that would hire you or work with you again but they would
or work with you again but they would
or work with you again but they would know your name and understand the value
know your name and understand the value
know your name and understand the value that you can bring to them and reach out
that you can bring to them and reach out
that you can bring to them and reach out whether it’s a coffee whether there’s a
whether it’s a coffee whether there’s a
whether it’s a coffee whether there’s a phone call so with an email I just sit
phone call so with an email I just sit
phone call so with an email I just sit down with them and try to understand
down with them and try to understand
down with them and try to understand where the organization is going if they
where the organization is going if they
where the organization is going if they could be of any potential assistance to
could be of any potential assistance to
could be of any potential assistance to you get to know them a little bit more
you get to know them a little bit more
you get to know them a little bit more there’s got to be some people in our
there’s got to be some people in our
there’s got to be some people in our organization that could that would if
organization that could that would if
organization that could that would if you show up would remember your name and
you show up would remember your name and
you show up would remember your name and your face yeah okay we did the Twitter
your face yeah okay we did the Twitter
your face yeah okay we did the Twitter handle holy cow the question we’re short
handle holy cow the question we’re short
handle holy cow the question we’re short on time guys the questions are instantly
on time guys the questions are instantly
on time guys the questions are instantly is there a way yeah that’s good and you
is there a way yeah that’s good and you
is there a way yeah that’s good and you were not enough question so you get lots
were not enough question so you get lots
were not enough question so you get lots of questions e the nation is turning up
of questions e the nation is turning up
of questions e the nation is turning up is there a way to actually talk to
is there a way to actually talk to
is there a way to actually talk to Andrea or past Aweber hosts to help with
Andrea or past Aweber hosts to help with
Andrea or past Aweber hosts to help with starting out with Aweber
starting out with Aweber
starting out with Aweber oh yeah absolutely so I don’t know if
oh yeah absolutely so I don’t know if
oh yeah absolutely so I don’t know if some of my colleagues are in the chat
some of my colleagues are in the chat
some of my colleagues are in the chat but my contact information is there and
but my contact information is there and
but my contact information is there and I mean I don’t mind giving out my email
I mean I don’t mind giving out my email
I mean I don’t mind giving out my email address it’s Andrea’s see at a Weber
address it’s Andrea’s see at a Weber
address it’s Andrea’s see at a Weber dot-com so feel free to shoot me an
dot-com so feel free to shoot me an
dot-com so feel free to shoot me an email and then in terms of getting you
email and then in terms of getting you
email and then in terms of getting you started trying out our service where
started trying out our service where
started trying out our service where I’ll absolutely be able to point you in
I’ll absolutely be able to point you in
I’ll absolutely be able to point you in the right direction
the right direction
the right direction cool yeah I mean from my experience
cool yeah I mean from my experience
cool yeah I mean from my experience everybody in Weber has been super
everybody in Weber has been super
everybody in Weber has been super helpful even if they’re not the person
helpful even if they’re not the person
helpful even if they’re not the person to talk to you they’ll kind of like
to talk to you they’ll kind of like
to talk to you they’ll kind of like point you in the right direction you
point you in the right direction you
point you in the right direction you just call it in honestly they’ve got a
just call it in honestly they’ve got a
just call it in honestly they’ve got a phone line just calling you’re gonna get
phone line just calling you’re gonna get
phone line just calling you’re gonna get some pretty friendly
exactly yeah yeah so so that’s great if
exactly yeah yeah so so that’s great if you want to get started you can reach
you want to get started you can reach
you want to get started you can reach out there is also a link in the
out there is also a link in the
out there is also a link in the description about getting started you
description about getting started you
description about getting started you can follow that too for more information
can follow that too for more information
can follow that too for more information yeah next question how does
yeah next question how does
yeah next question how does word-of-mouth relate to the PR it
word-of-mouth relate to the PR it
word-of-mouth relate to the PR it relates because if you get that media
relates because if you get that media
relates because if you get that media article you get that news coverage that
article you get that news coverage that
article you get that news coverage that you’re looking for people will start
you’re looking for people will start
you’re looking for people will start talking and then not only will people
talking and then not only will people
talking and then not only will people start talking they will start tweeting
start talking they will start tweeting
start talking they will start tweeting and then they start retweeting and it
and then they start retweeting and it
and then they start retweeting and it just kind of balloons from there so as
just kind of balloons from there so as
just kind of balloons from there so as we were saying before all of these
we were saying before all of these
we were saying before all of these things work together in terms of your
things work together in terms of your
things work together in terms of your media outreach that you’re doing the
media outreach that you’re doing the
media outreach that you’re doing the coverage that you’re getting but then
coverage that you’re getting but then
coverage that you’re getting but then it’s also your marketing if you’re going
it’s also your marketing if you’re going
it’s also your marketing if you’re going to do paid advertising it’s your social
to do paid advertising it’s your social
to do paid advertising it’s your social it’s your email marketing so all of
it’s your email marketing so all of
it’s your email marketing so all of those things work together so one thing
those things work together so one thing
those things work together so one thing that I would also say since we’re
that I would also say since we’re
that I would also say since we’re talking about how all this works
talking about how all this works
talking about how all this works together and starts to spread is I’m at
together and starts to spread is I’m at
together and starts to spread is I’m at Aweber we’re an email marketing company
Aweber we’re an email marketing company
Aweber we’re an email marketing company right and so say you get some news
right and so say you get some news
right and so say you get some news coverage you can share that with your
coverage you can share that with your
coverage you can share that with your email audience in your newsletters let
email audience in your newsletters let
email audience in your newsletters let them know the media coverage that you’re
them know the media coverage that you’re
them know the media coverage that you’re getting that is to get people talking
getting that is to get people talking
getting that is to get people talking and spreading the word so make sure all
and spreading the word so make sure all
and spreading the word so make sure all of these things work together whether
of these things work together whether
of these things work together whether it’s in the inbox it’s on social or
it’s in the inbox it’s on social or
it’s in the inbox it’s on social or what-have-you it’s just getting the name
what-have-you it’s just getting the name
what-have-you it’s just getting the name out there in front of people so that
out there in front of people so that
out there in front of people so that they recognize you and they start
they recognize you and they start
they recognize you and they start talking I love it we go rapid-fire
talking I love it we go rapid-fire
talking I love it we go rapid-fire because I know we’re short
because I know we’re short
because I know we’re short Bendre know how I can reach journalists
Bendre know how I can reach journalists
Bendre know how I can reach journalists in Stockholm here in Stockholm it’s so
in Stockholm here in Stockholm it’s so
in Stockholm here in Stockholm it’s so hard
hard
hard Swedish media not too open-minded as
Swedish media not too open-minded as
Swedish media not too open-minded as Americans I must be honest any ideas
Americans I must be honest any ideas
Americans I must be honest any ideas Andrea disaster yeah too many of the
Andrea disaster yeah too many of the
Andrea disaster yeah too many of the reporters out there but just kind of
reporters out there but just kind of
reporters out there but just kind of like we were saying before figure out
like we were saying before figure out
like we were saying before figure out which ones that you are interested in or
which ones that you are interested in or
which ones that you are interested in or where you want to be covered and those
where you want to be covered and those
where you want to be covered and those reporters that are covering the things
reporters that are covering the things
reporters that are covering the things that you want to be known for figure
that you want to be known for figure
that you want to be known for figure just look at them and do your homework
just look at them and do your homework
just look at them and do your homework so that’s one thing I didn’t mention
so that’s one thing I didn’t mention
so that’s one thing I didn’t mention right do your homework in terms of the
right do your homework in terms of the
right do your homework in terms of the types of articles that these reporters
types of articles that these reporters
types of articles that these reporters do so that when you go to them you
do so that when you go to them you
do so that when you go to them you already know what their style of article
already know what their style of article
already know what their style of article is what kind of reports that they
is what kind of reports that they
is what kind of reports that they typically write about that would be of
typically write about that would be of
typically write about that would be of interest to them so you’re kind of going
interest to them so you’re kind of going
interest to them so you’re kind of going into the conversation or into the media
into the conversation or into the media
into the conversation or into the media pitch with a little bit of knowledge
pitch with a little bit of knowledge
pitch with a little bit of knowledge already that can only help yeah I was in
already that can only help yeah I was in
already that can only help yeah I was in saying even though wasn’t that me I was
saying even though wasn’t that me I was
saying even though wasn’t that me I was gonna answer this thing just look at how
gonna answer this thing just look at how
gonna answer this thing just look at how they’re already writing articles and
they’re already writing articles and
they’re already writing articles and then model that to then create write if
then model that to then create write if
then model that to then create write if you’re if you’re like this crazy
you’re if you’re like this crazy
you’re if you’re like this crazy American and nobody wants to listen you
American and nobody wants to listen you
American and nobody wants to listen you because you know your crazy ideas and
because you know your crazy ideas and
because you know your crazy ideas and Stockholm was so different than the rest
Stockholm was so different than the rest
Stockholm was so different than the rest of the world then look at what they’re
of the world then look at what they’re
of the world then look at what they’re doing and how can you model that to
doing and how can you model that to
doing and how can you model that to think of the straw written about you I I
think of the straw written about you I I
think of the straw written about you I I agree
agree
agree Steve is writing what are three great
Steve is writing what are three great
Steve is writing what are three great ways to advertise yourself three great
ways to advertise yourself three great
ways to advertise yourself three great ways to advertise yourself through media
ways to advertise yourself through media
ways to advertise yourself through media coverage would be like I was saying
coverage would be like I was saying
coverage would be like I was saying before just establishing a platform for
before just establishing a platform for
before just establishing a platform for yourself as as a thought leader
yourself as as a thought leader
yourself as as a thought leader so byline articles I’m really really big
so byline articles I’m really really big
so byline articles I’m really really big one though so it’s getting your
one though so it’s getting your
one though so it’s getting your expertise out there letting people know
expertise out there letting people know
expertise out there letting people know what you do and what you’re known for
what you do and what you’re known for
what you do and what you’re known for I’m in a way that brings value to the
I’m in a way that brings value to the
I’m in a way that brings value to the audience but it also gets your name and
audience but it also gets your name and
audience but it also gets your name and your message out there I guess also like
your message out there I guess also like
your message out there I guess also like I was saying before make sure that all
I was saying before make sure that all
I was saying before make sure that all these things work together so if you
these things work together so if you
these things work together so if you have an email marketing audience that
have an email marketing audience that
have an email marketing audience that you’re sharing your messages with let
you’re sharing your messages with let
you’re sharing your messages with let them know like that you’re getting
them know like that you’re getting
them know like that you’re getting things in you know media because that
things in you know media because that
things in you know media because that adds that third party credibility so
adds that third party credibility so
adds that third party credibility so just kind of let them know let your your
just kind of let them know let your your
just kind of let them know let your your different audiences know what you’re
different audiences know what you’re
different audiences know what you’re doing for a third one what’s the
doing for a third one what’s the
doing for a third one what’s the question again Evan tell me what go back
question again Evan tell me what go back
question again Evan tell me what go back I moved on let’s go Steve what are three
I moved on let’s go Steve what are three
I moved on let’s go Steve what are three great ways to
great ways to
great ways to advertise was the exact question oh I
advertise was the exact question oh I
advertise was the exact question oh I think you said no no I added that I am
think you said no no I added that I am
think you said no no I added that I am at that but it’s not question it’s three
at that but it’s not question it’s three
at that but it’s not question it’s three great ways to advertise oh all right
great ways to advertise oh all right
great ways to advertise oh all right well you want to give the third one down
well you want to give the third one down
well you want to give the third one down I thought after yourself I’m curious
I thought after yourself I’m curious
I thought after yourself I’m curious because I added that so what’s do
because I added that so what’s do
because I added that so what’s do yourself what are you gonna say to
yourself what are you gonna say to
yourself what are you gonna say to yourself a blog or something so right so
yourself a blog or something so right so
yourself a blog or something so right so that you’re able to showcase your
that you’re able to showcase your
that you’re able to showcase your expertise that’s something that I just
expertise that’s something that I just
expertise that’s something that I just started on because I’m trying to elevate
started on because I’m trying to elevate
started on because I’m trying to elevate my platform as well as someone who is
my platform as well as someone who is
my platform as well as someone who is expert and in PR and things like that
expert and in PR and things like that
expert and in PR and things like that right so I’m creative blog and so one of
right so I’m creative blog and so one of
right so I’m creative blog and so one of the things that I was able to do was
the things that I was able to do was
the things that I was able to do was with my blog I wrote a blog post and it
with my blog I wrote a blog post and it
with my blog I wrote a blog post and it was about something that was going on in
was about something that was going on in
was about something that was going on in the news media and what do you know a
the news media and what do you know a
the news media and what do you know a Herald query came through and they were
Herald query came through and they were
Herald query came through and they were looking for something that I wrote about
looking for something that I wrote about
looking for something that I wrote about on my blog and I was able to share that
on my blog and I was able to share that
on my blog and I was able to share that with them and they use some of it so you
with them and they use some of it so you
with them and they use some of it so you know create almost like this this space
know create almost like this this space
know create almost like this this space that shows your expertise that people
that shows your expertise that people
that shows your expertise that people can refer to and they can go to it and
can refer to and they can go to it and
can refer to and they can go to it and see it anytime that they want you know
see it anytime that they want you know
see it anytime that they want you know we got a named out the blog now so it is
we got a named out the blog now so it is
we got a named out the blog now so it is very very new um and it’s not even like
very very new um and it’s not even like
very very new um and it’s not even like officially launched or anything yet
officially launched or anything yet
officially launched or anything yet but it the website is the PR maverick so
but it the website is the PR maverick so
but it the website is the PR maverick so it’s you know just as though it’s the PR
it’s you know just as though it’s the PR
it’s you know just as though it’s the PR maverick and so you’ll see all about me
maverick and so you’ll see all about me
maverick and so you’ll see all about me what I do here at a Weber and then just
what I do here at a Weber and then just
what I do here at a Weber and then just my thoughts on PR who’s doing it good
my thoughts on PR who’s doing it good
my thoughts on PR who’s doing it good who’s doing it badly and well let’s talk
who’s doing it badly and well let’s talk
who’s doing it badly and well let’s talk about it
about it
about it so PR amacom Lukie remember calm okay
so PR amacom Lukie remember calm okay
so PR amacom Lukie remember calm okay okay I’ve got guys in the description
okay I’ve got guys in the description
okay I’ve got guys in the description after so you guys can check it out
after so you guys can check it out
after so you guys can check it out awesome where we’re at we’re at the time
awesome where we’re at we’re at the time
awesome where we’re at we’re at the time this is great thank you and oh my
this is great thank you and oh my
this is great thank you and oh my goodness it is over it was a lot of fun
goodness it is over it was a lot of fun
goodness it is over it was a lot of fun though I really really enjoyed the
though I really really enjoyed the
though I really really enjoyed the questions so this was a really really
questions so this was a really really
questions so this was a really really good time before we go though Evans so I
good time before we go though Evans so I
good time before we go though Evans so I saw a tweet that you put out the other
saw a tweet that you put out the other
saw a tweet that you put out the other day and it was about the entrepreneur
day and it was about the entrepreneur
day and it was about the entrepreneur champion of the I’m sorry you know the
champion of the I’m sorry you know the
champion of the I’m sorry you know the entrepreneur champion of the day like it
entrepreneur champion of the day like it
entrepreneur champion of the day like it was another
was another
was another ESP Evan so I just had to show you
ESP Evan so I just had to show you
ESP Evan so I just had to show you because we’re talking about you know
because we’re talking about you know
because we’re talking about you know news coverage and breaking news and
news coverage and breaking news and
news coverage and breaking news and everything this here I don’t know if you
everything this here I don’t know if you
everything this here I don’t know if you can see it but this is the crown we are
can see it but this is the crown we are
can see it but this is the crown we are the reigning we’re the reigning
the reigning we’re the reigning
the reigning we’re the reigning champions for ESP so just make sure
champions for ESP so just make sure
champions for ESP so just make sure you make that known when you’re talking
you make that known when you’re talking
you make that known when you’re talking about champions in the ESP space
about champions in the ESP space
about champions in the ESP space Aweber is the champion and in the esv
Aweber is the champion and in the esv
Aweber is the champion and in the esv space okay I love it put on the cam to
space okay I love it put on the cam to
space okay I love it put on the cam to it the matches it matches everything I
it the matches it matches everything I
it the matches it matches everything I love it boom awesome so thank you Andrew
love it boom awesome so thank you Andrew
love it boom awesome so thank you Andrew so much for your time thank you guys for
so much for your time thank you guys for
so much for your time thank you guys for watching all your questions and you can
watching all your questions and you can
watching all your questions and you can check out all the resources underneath
check out all the resources underneath
check out all the resources underneath and we’ll see you again next month with
and we’ll see you again next month with
and we’ll see you again next month with another awesome YouTube hanger thanks
another awesome YouTube hanger thanks
another awesome YouTube hanger thanks Andrea guys thank you thank you
”
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