let’s get to the questions the first one came in from Dennis what is the most
came in from Dennis what is the most
came in from Dennis what is the most successful path to take a customer from
successful path to take a customer from
successful path to take a customer from signing up for your email list to
signing up for your email list to
signing up for your email list to converting them to a paying customer is
converting them to a paying customer is
converting them to a paying customer is there a certain path the process you
there a certain path the process you
there a certain path the process you take that makes the entire transition
take that makes the entire transition
take that makes the entire transition simple and painless for the customer wow
simple and painless for the customer wow
simple and painless for the customer wow that is a great question and the answer
that is a great question and the answer
that is a great question and the answer that is unfortunately no there’s never
that is unfortunately no there’s never
that is unfortunately no there’s never one single path that works for everyone
one single path that works for everyone
one single path that works for everyone to help you flesh out that path or
to help you flesh out that path or
to help you flesh out that path or figure out what that path maybe it takes
figure out what that path maybe it takes
figure out what that path maybe it takes a lot of testing and it takes a lot of
a lot of testing and it takes a lot of
a lot of testing and it takes a lot of tracking of what campaigns you’re using
tracking of what campaigns you’re using
tracking of what campaigns you’re using or what channels you’re using so i can
or what channels you’re using so i can
or what channels you’re using so i can tell you from my personal experience you
tell you from my personal experience you
tell you from my personal experience you know working here at a weber is there’s
know working here at a weber is there’s
know working here at a weber is there’s never going to be a single path we
never going to be a single path we
never going to be a single path we consider you know are a top number one
consider you know are a top number one
consider you know are a top number one way of going what we do is we take
way of going what we do is we take
way of going what we do is we take different approaches to different
different approaches to different
different approaches to different campaigns to different target audiences
campaigns to different target audiences
campaigns to different target audiences different channels and what we do at
different channels and what we do at
different channels and what we do at that point is we’ll start seeing what
that point is we’ll start seeing what
that point is we’ll start seeing what the success is based on our acquisition
the success is based on our acquisition
the success is based on our acquisition or a turn or retention so I’d love to
or a turn or retention so I’d love to
or a turn or retention so I’d love to say that yes this is the path that works
say that yes this is the path that works
say that yes this is the path that works best for everybody but unfortunately I
best for everybody but unfortunately I
best for everybody but unfortunately I can ever tell that to you so it takes a
can ever tell that to you so it takes a
can ever tell that to you so it takes a lot of testing it takes a lot of
lot of testing it takes a lot of
lot of testing it takes a lot of information Dennis thank you for that
information Dennis thank you for that
information Dennis thank you for that strong lead opening question there ah I
strong lead opening question there ah I
strong lead opening question there ah I feel like so many entrepreneurs are told
feel like so many entrepreneurs are told
feel like so many entrepreneurs are told they need a list right everybody says
they need a list right everybody says
they need a list right everybody says you need to get an email list and it’s
you need to get an email list and it’s
you need to get an email list and it’s often one of the biggest regrets for a
often one of the biggest regrets for a
often one of the biggest regrets for a lot of online marketers is that they
lot of online marketers is that they
lot of online marketers is that they wish they had started sooner with having
wish they had started sooner with having
wish they had started sooner with having a list uh but then you have a list of
a list uh but then you have a list of
a list uh but then you have a list of what do you do with it right like how do
what do you do with it right like how do
what do you do with it right like how do you I think a lot of entrepreneurs make
you I think a lot of entrepreneurs make
you I think a lot of entrepreneurs make the mistake of i’m just going to blast
the mistake of i’m just going to blast
the mistake of i’m just going to blast out promotions all day long and is that
out promotions all day long and is that
out promotions all day long and is that yeah I mean it’s best way the best way
yeah I mean it’s best way the best way
yeah I mean it’s best way the best way to do is actually segment that list
to do is actually segment that list
to do is actually segment that list right so you want to be smarter about
right so you want to be smarter about
right so you want to be smarter about the content that you’re sending out the
the content that you’re sending out the
the content that you’re sending out the offers it’s not going to relate back to
offers it’s not going to relate back to
offers it’s not going to relate back to everybody else so when you’re collecting
everybody else so when you’re collecting
everybody else so when you’re collecting that list and this is for anyone who’s
that list and this is for anyone who’s
that list and this is for anyone who’s starting with email marketing or looking
starting with email marketing or looking
starting with email marketing or looking to start an email list is um we have
to start an email list is um we have
to start an email list is um we have certain features and functions with
certain features and functions with
certain features and functions with another product that you can categorize
another product that you can categorize
another product that you can categorize them right so you can look at maybe they
them right so you can look at maybe they
them right so you can look at maybe they like a certain cupcake if you’re into
like a certain cupcake if you’re into
like a certain cupcake if you’re into pastries or they’re certain movies they
pastries or they’re certain movies they
pastries or they’re certain movies they love to talk about if you’re doing some
love to talk about if you’re doing some
love to talk about if you’re doing some kind of review that’s the best way of
kind of review that’s the best way of
kind of review that’s the best way of segmenting out your list at first and
segmenting out your list at first and
segmenting out your list at first and just understanding what their specific
just understanding what their specific
just understanding what their specific interest is and moving from there yeah
interest is and moving from there yeah
interest is and moving from there yeah and i think it is with a general email
and i think it is with a general email
and i think it is with a general email marketing strategy is providing content
marketing strategy is providing content
marketing strategy is providing content and building a relationship first you
and building a relationship first you
and building a relationship first you don’t you don’t walk up to somebody who
don’t you don’t walk up to somebody who
don’t you don’t walk up to somebody who you just met and you know ask them to
you just met and you know ask them to
you just met and you know ask them to marry you right you I hope nothing you
marry you right you I hope nothing you
marry you right you I hope nothing you develop a relationship right you go on
develop a relationship right you go on
develop a relationship right you go on dates you get to know them and that’s
dates you get to know them and that’s
dates you get to know them and that’s what you need to do with your your
what you need to do with your your
what you need to do with your your customers who the people on your email
customers who the people on your email
customers who the people on your email list they may come because they you know
list they may come because they you know
list they may come because they you know saw some free download you had or they
saw some free download you had or they
saw some free download you had or they write a post on your blog or they like
write a post on your blog or they like
write a post on your blog or they like something about you but maybe not ready
something about you but maybe not ready
something about you but maybe not ready to buy yet this is your chance to
to buy yet this is your chance to
to buy yet this is your chance to develop an ongoing relationship with
develop an ongoing relationship with
develop an ongoing relationship with them and you know one of the great
them and you know one of the great
them and you know one of the great things about a weber is the
things about a weber is the
things about a weber is the autoresponder sequence that you can
autoresponder sequence that you can
autoresponder sequence that you can automatically send emails every week or
automatically send emails every week or
automatically send emails every week or every three days or whatever time
every three days or whatever time
every three days or whatever time interval you want to build a
interval you want to build a
interval you want to build a relationship with them and offer them
relationship with them and offer them
relationship with them and offer them lots of value before you start selling
lots of value before you start selling
lots of value before you start selling anything so you could test it obviously
anything so you could test it obviously
anything so you could test it obviously right that’s the point of using data and
right that’s the point of using data and
right that’s the point of using data and analytics just like you can test all the
analytics just like you can test all the
analytics just like you can test all the things seven that’s what it is yeah so
things seven that’s what it is yeah so
things seven that’s what it is yeah so if i was looking at like a successful
if i was looking at like a successful
if i was looking at like a successful path to take a customer the question was
path to take a customer the question was
path to take a customer the question was from signing up to email is to convert
from signing up to email is to convert
from signing up to email is to convert into the pain customer i look at an
into the pain customer i look at an
into the pain customer i look at an autoresponder sequence that was full of
autoresponder sequence that was full of
autoresponder sequence that was full of value that establish you as the expert
value that establish you as the expert
value that establish you as the expert that you know you’re talking about that
that you know you’re talking about that
that you know you’re talking about that you’re credible and then after that
you’re credible and then after that
you’re credible and then after that sequence is through you can have a sales
sequence is through you can have a sales
sequence is through you can have a sales pitch a call to action once they know
pitch a call to action once they know
pitch a call to action once they know you like you trust you
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