hi I’m Evan Carmichael and welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s video I’m going to answer question from
video I’m going to answer question from
video I’m going to answer question from one of my readers clipper who asks hi
one of my readers clipper who asks hi
one of my readers clipper who asks hi evan is clipper
evan is clipper
evan is clipper I would love a bit more detail about how
I would love a bit more detail about how
I would love a bit more detail about how to build that business around the
to build that business around the
to build that business around the customer PS I have new goal to crop pass
customer PS I have new goal to crop pass
customer PS I have new goal to crop pass with you and shake your hand and thank
with you and shake your hand and thank
with you and shake your hand and thank you
you
you well Thank You Clifford for the kind
well Thank You Clifford for the kind
well Thank You Clifford for the kind words and if you’re in Toronto I’d love
words and if you’re in Toronto I’d love
words and if you’re in Toronto I’d love to grab a coffee and shake your hand to
to grab a coffee and shake your hand to
to grab a coffee and shake your hand to answer your question about how to build
answer your question about how to build
answer your question about how to build a business around a customer it’s one of
a business around a customer it’s one of
a business around a customer it’s one of my favorite piece of advice for
my favorite piece of advice for
my favorite piece of advice for entrepreneurs because if you can build
entrepreneurs because if you can build
entrepreneurs because if you can build around the paying customer then your
around the paying customer then your
around the paying customer then your chances of success are much higher if
chances of success are much higher if
chances of success are much higher if you have money coming in and you know
you have money coming in and you know
you have money coming in and you know you have a customer who likes what you
you have a customer who likes what you
you have a customer who likes what you do is willing to pay you for it so
do is willing to pay you for it so
do is willing to pay you for it so that’s the first step to getting your
that’s the first step to getting your
that’s the first step to getting your business started in order to make that
business started in order to make that
business started in order to make that happen you need to start connecting
happen you need to start connecting
happen you need to start connecting whether we’ve had your customers and
whether we’ve had your customers and
whether we’ve had your customers and finding out what their main challenges
finding out what their main challenges
finding out what their main challenges are so there’s a number of ways to do it
are so there’s a number of ways to do it
are so there’s a number of ways to do it but you start by hanging out where your
but you start by hanging out where your
but you start by hanging out where your potential customers are hanging out
potential customers are hanging out
potential customers are hanging out so there’s networking events or
so there’s networking events or
so there’s networking events or different conferences or different
different conferences or different
different conferences or different meetings that you know your potential
meetings that you know your potential
meetings that you know your potential customers are gonna be at you want to go
customers are gonna be at you want to go
customers are gonna be at you want to go there you can also look online there’s
there you can also look online there’s
there you can also look online there’s an forums or on Twitter or Facebook or
an forums or on Twitter or Facebook or
an forums or on Twitter or Facebook or LinkedIn groups where you know that your
LinkedIn groups where you know that your
LinkedIn groups where you know that your customers are hanging out you want to be
customers are hanging out you want to be
customers are hanging out you want to be there and you want them to start to get
there and you want them to start to get
there and you want them to start to get to know you as you start talking to them
to know you as you start talking to them
to know you as you start talking to them it hasn’t introduced yourself you’re not
it hasn’t introduced yourself you’re not
it hasn’t introduced yourself you’re not selling anything yet all you’re trying
selling anything yet all you’re trying
selling anything yet all you’re trying to do is add as much value to them as
to do is add as much value to them as
to do is add as much value to them as possible and try to help them out get
possible and try to help them out get
possible and try to help them out get them to think hey this guy knows what
them to think hey this guy knows what
them to think hey this guy knows what he’s talking about and can potentially
he’s talking about and can potentially
he’s talking about and can potentially help me then as you start building that
help me then as you start building that
help me then as you start building that relationship with them you ask some of
relationship with them you ask some of
relationship with them you ask some of the challenges that they’re facing and
the challenges that they’re facing and
the challenges that they’re facing and then they’ll come up into the course of
then they’ll come up into the course of
then they’ll come up into the course of conversation find out what problems
conversation find out what problems
conversation find out what problems they’re facing and hopefully there’s
they’re facing and hopefully there’s
they’re facing and hopefully there’s something in there that you can work out
something in there that you can work out
something in there that you can work out a solution to and you can ask them yeah
a solution to and you can ask them yeah
a solution to and you can ask them yeah I understand that’s a huge challenge for
I understand that’s a huge challenge for
I understand that’s a huge challenge for you if I were able to help you do XYZ
you if I were able to help you do XYZ
you if I were able to help you do XYZ would that make sense for you and as you
would that make sense for you and as you
would that make sense for you and as you get to know these people and as they
get to know these people and as they
get to know these people and as they build up confidence with you then there
build up confidence with you then there
build up confidence with you then there more likely to want to come aboard and
more likely to want to come aboard and
more likely to want to come aboard and work with you and it’s really as simple
work with you and it’s really as simple
work with you and it’s really as simple as that it’s trying to get to know as
as that it’s trying to get to know as
as that it’s trying to get to know as many people as you can who are potential
many people as you can who are potential
many people as you can who are potential customers find out about the challenges
customers find out about the challenges
customers find out about the challenges that they’re facing and try to be as
that they’re facing and try to be as
that they’re facing and try to be as helpful and valuable as possible at the
helpful and valuable as possible at the
helpful and valuable as possible at the started relationship to develop rapport
started relationship to develop rapport
started relationship to develop rapport and to really start to get to know some
and to really start to get to know some
and to really start to get to know some where their challenges and once you hit
where their challenges and once you hit
where their challenges and once you hit on a challenge that you think you can
on a challenge that you think you can
on a challenge that you think you can really help them solve work with them to
really help them solve work with them to
really help them solve work with them to solve that problem and it’s a start of
solve that problem and it’s a start of
solve that problem and it’s a start of your new business so I hope that helps
your new business so I hope that helps
your new business so I hope that helps Clifford if you guys liked the video
Clifford if you guys liked the video
Clifford if you guys liked the video please give it a thumbs up below and I’d
please give it a thumbs up below and I’d
please give it a thumbs up below and I’d also love to hear your thoughts and
also love to hear your thoughts and
also love to hear your thoughts and feedback if you want to leave a comment
feedback if you want to leave a comment
feedback if you want to leave a comment and stay tuned for the next episode
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