three she kept TV another loyal viewer where’s the best place to start for
where’s the best place to start for
where’s the best place to start for start-up small business and/or new
start-up small business and/or new
start-up small business and/or new youtubers thanks Andrea and Evan so the
youtubers thanks Andrea and Evan so the
youtubers thanks Andrea and Evan so the first place to start you know assuming
first place to start you know assuming
first place to start you know assuming that you’ve done all your due diligence
that you’ve done all your due diligence
that you’ve done all your due diligence like you’ve identified who your target
like you’ve identified who your target
like you’ve identified who your target audience is you know where they are
audience is you know where they are
audience is you know where they are where they want to be in things like
where they want to be in things like
where they want to be in things like that there’s a couple things that you
that there’s a couple things that you
that there’s a couple things that you could do I would start by taking a look
could do I would start by taking a look
could do I would start by taking a look at your space that you’re in and looking
at your space that you’re in and looking
at your space that you’re in and looking at the media coverage that other people
at the media coverage that other people
at the media coverage that other people have gotten in your space so you can see
have gotten in your space so you can see
have gotten in your space so you can see the types of articles the types of media
the types of articles the types of media
the types of articles the types of media that they’ve done and then that way you
that they’ve done and then that way you
that they’ve done and then that way you can also see which reporters are writing
can also see which reporters are writing
can also see which reporters are writing about these things so it’s kind of
about these things so it’s kind of
about these things so it’s kind of starting to survey the land if you will
starting to survey the land if you will
starting to survey the land if you will to figure out okay who’s talking about
to figure out okay who’s talking about
to figure out okay who’s talking about these things that I want to be known for
these things that I want to be known for
these things that I want to be known for and then going after those types of
and then going after those types of
and then going after those types of reporters another thing that I would
reporters another thing that I would
reporters another thing that I would recommend is I’m a big proponent of
recommend is I’m a big proponent of
recommend is I’m a big proponent of establishing a platform for yourself as
establishing a platform for yourself as
establishing a platform for yourself as a thought leader within your industry
a thought leader within your industry
a thought leader within your industry within you know your expertise and
within you know your expertise and
within you know your expertise and things like that and so you know once
things like that and so you know once
things like that and so you know once you identify what your target media
you identify what your target media
you identify what your target media publications media outlets are you know
publications media outlets are you know
publications media outlets are you know offer to contribute an article that
offer to contribute an article that
offer to contribute an article that showcases your expertise now an article
showcases your expertise now an article
showcases your expertise now an article like this it’s not going to be able to
like this it’s not going to be able to
like this it’s not going to be able to say hey I do this and come purchase my
say hey I do this and come purchase my
say hey I do this and come purchase my service or hire me but what it’s going
service or hire me but what it’s going
service or hire me but what it’s going to do is when someone is looking for a
to do is when someone is looking for a
to do is when someone is looking for a service like yours or is looking for a
service like yours or is looking for a
service like yours or is looking for a product like yours when they go to
product like yours when they go to
product like yours when they go to google and those articles start coming
google and those articles start coming
google and those articles start coming up best believe they’re going to see
up best believe they’re going to see
up best believe they’re going to see your name and oh by the way you’re going
your name and oh by the way you’re going
your name and oh by the way you’re going to be established as a thought leader
to be established as a thought leader
to be established as a thought leader for another final thing that I would
for another final thing that I would
for another final thing that I would recommend just kind of quick easy things
recommend just kind of quick easy things
recommend just kind of quick easy things that you can do is utilize some of these
that you can do is utilize some of these
that you can do is utilize some of these free services so help a reporter out I
free services so help a reporter out I
free services so help a reporter out I don’t know if you’re familiar with it
don’t know if you’re familiar with it
don’t know if you’re familiar with it but I’ve been using it since I’ve been
but I’ve been using it since I’ve been
but I’ve been using it since I’ve been in PR it’s the free service you sign up
in PR it’s the free service you sign up
in PR it’s the free service you sign up for and it’s basically three daily
for and it’s basically three daily
for and it’s basically three daily emails that reporters is basically media
emails that reporters is basically media
emails that reporters is basically media queries and so it’s a whole list of
queries and so it’s a whole list of
queries and so it’s a whole list of various reporters who are writing
various reporters who are writing
various reporters who are writing articles and they’re looking for sources
articles and they’re looking for sources
articles and they’re looking for sources so all I do is comb through and see hey
so all I do is comb through and see hey
so all I do is comb through and see hey what can a Weber comment on here what
what can a Weber comment on here what
what can a Weber comment on here what are you know with something thats
are you know with something thats
are you know with something thats related to what we do that we can help
related to what we do that we can help
related to what we do that we can help this literally help this reporter out
this literally help this reporter out
this literally help this reporter out and get an article ran so those are just
and get an article ran so those are just
and get an article ran so those are just some things that I would recommend just
some things that I would recommend just
some things that I would recommend just starting out I love it uh hero is a
starting out I love it uh hero is a
starting out I love it uh hero is a great source help a reporter out
great source help a reporter out
great source help a reporter out think for anybody who’s trying to do
think for anybody who’s trying to do
think for anybody who’s trying to do that one understand that you are an
that one understand that you are an
that one understand that you are an expert you should be right as an
expert you should be right as an
expert you should be right as an entrepreneur you should be an expert in
entrepreneur you should be an expert in
entrepreneur you should be an expert in your industry what you do and for every
your industry what you do and for every
your industry what you do and for every article that reporters writing they’re
article that reporters writing they’re
article that reporters writing they’re looking for experts right you read any
looking for experts right you read any
looking for experts right you read any article they’re shooting stats an
article they’re shooting stats an
article they’re shooting stats an opinion and then there’s always some
opinion and then there’s always some
opinion and then there’s always some expert quoted right that should be you
expert quoted right that should be you
expert quoted right that should be you for your industry and here was a great
for your industry and here was a great
for your industry and here was a great free resource to use one I use as well
free resource to use one I use as well
free resource to use one I use as well as called PR leads.com similar I find a
as called PR leads.com similar I find a
as called PR leads.com similar I find a little bit higher quality publications
little bit higher quality publications
little bit higher quality publications but there’s also a cost it’s ninety nine
but there’s also a cost it’s ninety nine
but there’s also a cost it’s ninety nine dollars a month but I’ve gotten into New
dollars a month but I’ve gotten into New
dollars a month but I’ve gotten into New York Times and Forbes because of it so
York Times and Forbes because of it so
York Times and Forbes because of it so um a good investment Lisa my point of
um a good investment Lisa my point of
um a good investment Lisa my point of view a tip for that would be when you’re
view a tip for that would be when you’re
view a tip for that would be when you’re writing to the reporter you want to you
writing to the reporter you want to you
writing to the reporter you want to you want to write a story you don’t want to
want to write a story you don’t want to
want to write a story you don’t want to say hey I’m an expert on that happy to
say hey I’m an expert on that happy to
say hey I’m an expert on that happy to talk to you because they’re getting so
talk to you because they’re getting so
talk to you because they’re getting so many people writing to them right okay
many people writing to them right okay
many people writing to them right okay have twenty to a hundred people writing
have twenty to a hundred people writing
have twenty to a hundred people writing into them to say hey I can help you out
into them to say hey I can help you out
into them to say hey I can help you out they’re going to go to the ones that
they’re going to go to the ones that
they’re going to go to the ones that provide some values so in that email
provide some values so in that email
provide some values so in that email will you reach out you want to make sure
will you reach out you want to make sure
will you reach out you want to make sure you’re giving them value and explaining
you’re giving them value and explaining
you’re giving them value and explaining your thoughts on whatever piece that
your thoughts on whatever piece that
your thoughts on whatever piece that they’re writing so that makes them want
they’re writing so that makes them want
they’re writing so that makes them want to call you yeah I would agree with that
to call you yeah I would agree with that
to call you yeah I would agree with that and then another one in addition to
and then another one in addition to
and then another one in addition to heroin the one that you mentioned
heroin the one that you mentioned
heroin the one that you mentioned there’s profit I don’t know if you’re
there’s profit I don’t know if you’re
there’s profit I don’t know if you’re familiar with profinet as well that’s
familiar with profinet as well that’s
familiar with profinet as well that’s also a pay service but one little trick
also a pay service but one little trick
also a pay service but one little trick that I found though is if you follow the
that I found though is if you follow the
that I found though is if you follow the Prophet account same for Harrow even
Prophet account same for Harrow even
Prophet account same for Harrow even though herro it’s free but if you follow
though herro it’s free but if you follow
though herro it’s free but if you follow the Prophet net account a lot of times
the Prophet net account a lot of times
the Prophet net account a lot of times they’ll post a lot of the queries in
they’ll post a lot of the queries in
they’ll post a lot of the queries in Twitter so you can get you know some
Twitter so you can get you know some
Twitter so you can get you know some free queries right there and see if
free queries right there and see if
free queries right there and see if there’s anything that you can add in i’m
there’s anything that you can add in i’m
there’s anything that you can add in i’m writing this down hold on crime and
writing this down hold on crime and
writing this down hold on crime and equity i’m running to and to drop into
equity i’m running to and to drop into
equity i’m running to and to drop into knowledge I like it witter and I noticed
knowledge I like it witter and I noticed
knowledge I like it witter and I noticed that they do post some of their queries
that they do post some of their queries
that they do post some of their queries of reporters who are looking for things
of reporters who are looking for things
of reporters who are looking for things and it’s free like its Twitter so that’s
and it’s free like its Twitter so that’s
and it’s free like its Twitter so that’s cool I like it I like it I like it what
cool I like it I like it I like it what
cool I like it I like it I like it what I would say is I think you should be
I would say is I think you should be
I would say is I think you should be really active in the community that you
really active in the community that you
really active in the community that you want to be known in so you know if
want to be known in so you know if
want to be known in so you know if you’re trying to be a successful
you’re trying to be a successful
you’re trying to be a successful youtuber and you’re trying to get
youtuber and you’re trying to get
youtuber and you’re trying to get attention I would try to gravitate more
attention I would try to gravitate more
attention I would try to gravitate more towards collaborations with other
towards collaborations with other
towards collaborations with other youtubers people already have a YouTube
youtubers people already have a YouTube
youtubers people already have a YouTube audience I think you could get more
audience I think you could get more
audience I think you could get more leverage out of that that
leverage out of that that
leverage out of that that and being featured in your local
and being featured in your local
and being featured in your local newspaper as an example because how many
newspaper as an example because how many
newspaper as an example because how many people reading the newspaper are kind of
people reading the newspaper are kind of
people reading the newspaper are kind of daily YouTube viewers to the point of
daily YouTube viewers to the point of
daily YouTube viewers to the point of knowing who your target audience is that
knowing who your target audience is that
knowing who your target audience is that and you’re brought up at the start of
and you’re brought up at the start of
and you’re brought up at the start of the show I think if you promote well
the show I think if you promote well
the show I think if you promote well within that platform and connect with
within that platform and connect with
within that platform and connect with people within your platform you’ll grow
people within your platform you’ll grow
people within your platform you’ll grow much faster than if you go off platform
much faster than if you go off platform
much faster than if you go off platform none of the our platform stuff doesn’t
none of the our platform stuff doesn’t
none of the our platform stuff doesn’t help I think you just get more success
help I think you just get more success
help I think you just get more success and results from being in platform yeah
and results from being in platform yeah
and results from being in platform yeah and I think it so it goes back to what
and I think it so it goes back to what
and I think it so it goes back to what we’re saying it’s about you know what
we’re saying it’s about you know what
we’re saying it’s about you know what your goals are so you have to identify
your goals are so you have to identify
your goals are so you have to identify those that’s one of the main things in
those that’s one of the main things in
those that’s one of the main things in order to be successful with these things
order to be successful with these things
order to be successful with these things you have to identify what your goals are
you have to identify what your goals are
you have to identify what your goals are at the start it’s not enough just to say
at the start it’s not enough just to say
at the start it’s not enough just to say hey I want people to know who I am or I
hey I want people to know who I am or I
hey I want people to know who I am or I want you no more business you have to
want you no more business you have to
want you no more business you have to identify specifically where your goals
identify specifically where your goals
identify specifically where your goals are your messages so that you can always
are your messages so that you can always
are your messages so that you can always stay true to those and refer back to
stay true to those and refer back to
stay true to those and refer back to them so that everything that you do
them so that everything that you do
them so that everything that you do aligns with those goals
”
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