I think it’s healthy for everyone to lose a job as well as to gain a job a
lose a job as well as to gain a job a
lose a job as well as to gain a job a very practical you know if I’m designing
very practical you know if I’m designing
very practical you know if I’m designing something I’m saying okay but who’s
something I’m saying okay but who’s
something I’m saying okay but who’s gonna wear this
gonna wear this
gonna wear this where are they going in it it’s not
where are they going in it it’s not
where are they going in it it’s not gonna work nobody’s gonna buy this looks
gonna work nobody’s gonna buy this looks
gonna work nobody’s gonna buy this looks like a markdown rack to me get it out of
like a markdown rack to me get it out of
like a markdown rack to me get it out of here doesn’t work out when I was working
here doesn’t work out when I was working
here doesn’t work out when I was working with Linda furrow which is a sunglasses
with Linda furrow which is a sunglasses
with Linda furrow which is a sunglasses brand that I was working for I was like
brand that I was working for I was like
brand that I was working for I was like a sponge and you can take that
a sponge and you can take that
a sponge and you can take that opportunity to learn so much about the
opportunity to learn so much about the
opportunity to learn so much about the industry
industry
industry what’s up elimination it’s seven my one
what’s up elimination it’s seven my one
what’s up elimination it’s seven my one word is believe and I believe in you I
word is believe and I believe in you I
word is believe and I believe in you I believe you have an amazing gift inside
believe you have an amazing gift inside
believe you have an amazing gift inside you that I want to see exploded onto the
you that I want to see exploded onto the
you that I want to see exploded onto the world I started the making it serious
world I started the making it serious
world I started the making it serious you try to get really specific on
you try to get really specific on
you try to get really specific on definitions different industries try to
definitions different industries try to
definitions different industries try to learn from the best and get specific
learn from the best and get specific
learn from the best and get specific tips tactics and execution on how to
tips tactics and execution on how to
tips tactics and execution on how to have success in that field so today
have success in that field so today
have success in that field so today we’re gonna learn from some of the most
we’re gonna learn from some of the most
we’re gonna learn from some of the most successful and famous designers on how
successful and famous designers on how
successful and famous designers on how to make it in the fashion industry enjoy
kicking us off at number one is trust
kicking us off at number one is trust your instincts with Ralph Lauren when I
your instincts with Ralph Lauren when I
your instincts with Ralph Lauren when I went to Bloomingdale’s the buyer said we
went to Bloomingdale’s the buyer said we
went to Bloomingdale’s the buyer said we like your tithes Ralph but would you
like your tithes Ralph but would you
like your tithes Ralph but would you make them narrower and would you we
make them narrower and would you we
make them narrower and would you we don’t want to use your label we want to
don’t want to use your label we want to
don’t want to use your label we want to use our own label but we’ll give you a
use our own label but we’ll give you a
use our own label but we’ll give you a really good order now here I was no
really good order now here I was no
really good order now here I was no business and hungry and I said to the
business and hungry and I said to the
business and hungry and I said to the buyer I said my heart’s in my throat or
buyer I said my heart’s in my throat or
buyer I said my heart’s in my throat or whatever the expression is I and I would
whatever the expression is I and I would
whatever the expression is I and I would love to sell Bloomingdale’s they were
love to sell Bloomingdale’s they were
love to sell Bloomingdale’s they were the hottest store and young hot store I
the hottest store and young hot store I
the hottest store and young hot store I said but I can’t tell you I’m closing my
said but I can’t tell you I’m closing my
said but I can’t tell you I’m closing my bag and I’m not gonna sell you six
bag and I’m not gonna sell you six
bag and I’m not gonna sell you six months later they called me back Wow and
months later they called me back Wow and
months later they called me back Wow and they said Ralph we can’t find your
they said Ralph we can’t find your
they said Ralph we can’t find your tights anywhere and we want to buy them
tights anywhere and we want to buy them
tights anywhere and we want to buy them and we want to put a rack in a rack of
and we want to put a rack in a rack of
and we want to put a rack in a rack of ties amongst the other ties
ties amongst the other ties
ties amongst the other ties and that was it
and that was it
and that was it the breakthrough was they bought it the
the breakthrough was they bought it the
the breakthrough was they bought it the breakthrough for me is that I’ve learned
breakthrough for me is that I’ve learned
breakthrough for me is that I’ve learned to trust my instincts I learned to trust
to trust my instincts I learned to trust
to trust my instincts I learned to trust my own sense but the normal thing to do
my own sense but the normal thing to do
my own sense but the normal thing to do is say I’ll make it with me what you
is say I’ll make it with me what you
is say I’ll make it with me what you wanted I mean that’s how that’s how the
wanted I mean that’s how that’s how the
wanted I mean that’s how that’s how the world was you want to I want to sell the
world was you want to I want to sell the
world was you want to I want to sell the other ties you know maybe I’ll have a
other ties you know maybe I’ll have a
other ties you know maybe I’ll have a new fashion for you next year let me buy
new fashion for you next year let me buy
new fashion for you next year let me buy it my philosophy was that I love these
it my philosophy was that I love these
it my philosophy was that I love these times I made them they were not just a
times I made them they were not just a
times I made them they were not just a business to me they were they were my
business to me they were they were my
business to me they were they were my voice to myself
voice to myself
voice to myself number two is accept failure with Anna
number two is accept failure with Anna
number two is accept failure with Anna Wintour you eventually joined Harper’s
Wintour you eventually joined Harper’s
Wintour you eventually joined Harper’s Bazaar us and in 1976 it was you were
Bazaar us and in 1976 it was you were
Bazaar us and in 1976 it was you were fired and I find that extraordinary you
fired and I find that extraordinary you
fired and I find that extraordinary you know they were very clear in that they
know they were very clear in that they
know they were very clear in that they thought that I would never understand
thought that I would never understand
thought that I would never understand the American market I remember I was the
the American market I remember I was the
the American market I remember I was the editor on one shoot that was there I
editor on one shoot that was there I
editor on one shoot that was there I think it was a French fashion shows and
think it was a French fashion shows and
think it was a French fashion shows and I just decided that it would be
I just decided that it would be
I just decided that it would be interesting to have dreadlocks on the
interesting to have dreadlocks on the
interesting to have dreadlocks on the models and I think that that pushed them
models and I think that that pushed them
models and I think that that pushed them further than they could they could bear
further than they could they could bear
further than they could they could bear so that was that was that was it for me
so that was that was that was it for me
so that was that was that was it for me but I you know I think it’s always part
but I you know I think it’s always part
but I you know I think it’s always part of life to have some knocks as well as
of life to have some knocks as well as
of life to have some knocks as well as some successes and take risks and you
some successes and take risks and you
some successes and take risks and you know to learn so I think it’s healthy
know to learn so I think it’s healthy
know to learn so I think it’s healthy for everyone to lose a job as well as to
for everyone to lose a job as well as to
for everyone to lose a job as well as to gain a job number three is be practical
gain a job number three is be practical
gain a job number three is be practical with Tom Ford
with Tom Ford
with Tom Ford I’m very practical you know if I’m
I’m very practical you know if I’m
I’m very practical you know if I’m designing something I’m saying okay but
designing something I’m saying okay but
designing something I’m saying okay but who’s gonna wear this where are they
who’s gonna wear this where are they
who’s gonna wear this where are they going in it it’s not gonna work nobody’s
going in it it’s not gonna work nobody’s
going in it it’s not gonna work nobody’s gonna buy this looks like a markdown
gonna buy this looks like a markdown
gonna buy this looks like a markdown rack to me get it out of here doesn’t
rack to me get it out of here doesn’t
rack to me get it out of here doesn’t work out no I’m not pointing at you
work out no I’m not pointing at you
work out no I’m not pointing at you because you’re sitting in front of me
because you’re sitting in front of me
because you’re sitting in front of me I’m not saying you address that’s like a
I’m not saying you address that’s like a
I’m not saying you address that’s like a markdown right but also after having
markdown right but also after having
markdown right but also after having been in the business a long time I can
been in the business a long time I can
been in the business a long time I can look at something say well markdown
look at something say well markdown
look at something say well markdown that’s gonna be a markdown don’t even do
that’s gonna be a markdown don’t even do
that’s gonna be a markdown don’t even do it don’t send it to the store I have
it don’t send it to the store I have
it don’t send it to the store I have wonderful I just say middle-class taste
wonderful I just say middle-class taste
wonderful I just say middle-class taste that’s not the right word and I don’t
that’s not the right word and I don’t
that’s not the right word and I don’t like to use words like middle-class this
like to use words like middle-class this
like to use words like middle-class this stupid word but I have mass tastes how
stupid word but I have mass tastes how
stupid word but I have mass tastes how I think I have you know and what I mean
I think I have you know and what I mean
I think I have you know and what I mean by that is it may be aspirational mouse
by that is it may be aspirational mouse
by that is it may be aspirational mouse taste but if you put ten shoes down on a
taste but if you put ten shoes down on a
taste but if you put ten shoes down on a table
table
table I can almost it’s rarely that I will
I can almost it’s rarely that I will
I can almost it’s rarely that I will fail I will say those three are gonna be
fail I will say those three are gonna be
fail I will say those three are gonna be the top sellers that one will sell the
the top sellers that one will sell the
the top sellers that one will sell the most and you know or if I pick the ones
most and you know or if I pick the ones
most and you know or if I pick the ones that I like they will generally be the
that I like they will generally be the
that I like they will generally be the ones that perform I it’s just you know
ones that perform I it’s just you know
ones that perform I it’s just you know that’s part of your talent as a designer
that’s part of your talent as a designer
that’s part of your talent as a designer is being able to know what people want
is being able to know what people want
is being able to know what people want before they know
before they know
before they know number four is be a sponge with Victoria
number four is be a sponge with Victoria
number four is be a sponge with Victoria Beckham I say the best advice that I
Beckham I say the best advice that I
Beckham I say the best advice that I could give anybody is to work for
could give anybody is to work for
could give anybody is to work for somebody else work for another brand and
somebody else work for another brand and
somebody else work for another brand and when I was working with rock and
when I was working with rock and
when I was working with rock and Republic when I was working with Linda
Republic when I was working with Linda
Republic when I was working with Linda furrow which is a sunglasses brand that
furrow which is a sunglasses brand that
furrow which is a sunglasses brand that I was working for I was like a sponge
I was working for I was like a sponge
I was working for I was like a sponge and you can take that opportunity to
and you can take that opportunity to
and you can take that opportunity to learn so much about the industry and I
learn so much about the industry and I
learn so much about the industry and I did that they were license deals that I
did that they were license deals that I
did that they were license deals that I had back in the day and I worked with
had back in the day and I worked with
had back in the day and I worked with Coty the fragrance company the fragrance
Coty the fragrance company the fragrance
Coty the fragrance company the fragrance house as well and I learned so much and
house as well and I learned so much and
house as well and I learned so much and then when I was in a position to bring
then when I was in a position to bring
then when I was in a position to bring everything in-house and own everything
everything in-house and own everything
everything in-house and own everything myself and create a team that would do
myself and create a team that would do
myself and create a team that would do this with me I felt ready to do it so
this with me I felt ready to do it so
this with me I felt ready to do it so though I didn’t really I didn’t go to
though I didn’t really I didn’t go to
though I didn’t really I didn’t go to fashion school I was working for other
fashion school I was working for other
fashion school I was working for other people and I learned an enormous amount
people and I learned an enormous amount
people and I learned an enormous amount of time and an enormous amount in a very
of time and an enormous amount in a very
of time and an enormous amount in a very short space of time
short space of time
short space of time number five is be fearless with Vera
number five is be fearless with Vera
number five is be fearless with Vera Wang
Wang
Wang one of the things that I found extremely
one of the things that I found extremely
one of the things that I found extremely fascinating about you is that you and
fascinating about you is that you and
fascinating about you is that you and your career have consistently been a
your career have consistently been a
your career have consistently been a risk-taker
risk-taker
risk-taker in fact I think one of the biggest risks
in fact I think one of the biggest risks
in fact I think one of the biggest risks you took was turning the traditional
you took was turning the traditional
you took was turning the traditional white bridal gown into pink yellow green
white bridal gown into pink yellow green
white bridal gown into pink yellow green even black what drove you to take such
even black what drove you to take such
even black what drove you to take such risks well I will say I am fairly
risks well I will say I am fairly
risks well I will say I am fairly fearless although it doesn’t come
fearless although it doesn’t come
fearless although it doesn’t come without a price but creatively and when
without a price but creatively and when
without a price but creatively and when you work in a certain John and I work in
you work in a certain John and I work in
you work in a certain John and I work in ready to wear as well as Bridal but I
ready to wear as well as Bridal but I
ready to wear as well as Bridal but I think we’re very celebrated obviously
think we’re very celebrated obviously
think we’re very celebrated obviously for
for
for dressed for the woman’s most important
dressed for the woman’s most important
dressed for the woman’s most important day of her life so I have to say that
day of her life so I have to say that
day of her life so I have to say that trying to keep that fresh trying to keep
trying to keep that fresh trying to keep
trying to keep that fresh trying to keep that new trying to keep myself creative
that new trying to keep myself creative
that new trying to keep myself creative and trying to envision Bridal as a whole
and trying to envision Bridal as a whole
and trying to envision Bridal as a whole other form trying to visually brought us
other form trying to visually brought us
other form trying to visually brought us a whole other form of self-expression
a whole other form of self-expression
a whole other form of self-expression for not only myself as a designer but
for not only myself as a designer but
for not only myself as a designer but for the bride I’ve taken big risks like
for the bride I’ve taken big risks like
for the bride I’ve taken big risks like black dresses new dresses pink dresses
black dresses new dresses pink dresses
black dresses new dresses pink dresses colors one of the ways I can for someone
colors one of the ways I can for someone
colors one of the ways I can for someone who works in black and ready to wear
who works in black and ready to wear
who works in black and ready to wear colors one of the ways that I’ve really
colors one of the ways that I’ve really
colors one of the ways that I’ve really been able to distinguish our bridal
been able to distinguish our bridal
been able to distinguish our bridal collections through the years but it’s
collections through the years but it’s
collections through the years but it’s way more important than that to me for
way more important than that to me for
way more important than that to me for in reality I’m really a designer who
in reality I’m really a designer who
in reality I’m really a designer who does bridal gowns I’m not a bridal
does bridal gowns I’m not a bridal
does bridal gowns I’m not a bridal designer and because of that I’ve been
designer and because of that I’ve been
designer and because of that I’ve been able to be I’ve been able to have real
able to be I’ve been able to have real
able to be I’ve been able to have real freedom and what I do and I don’t feel
freedom and what I do and I don’t feel
freedom and what I do and I don’t feel any parameters in which I have to define
any parameters in which I have to define
any parameters in which I have to define myself within number six is trying to
myself within number six is trying to
myself within number six is trying to improve with Karl Lagerfeld
improve with Karl Lagerfeld
improve with Karl Lagerfeld I’m never pleased with myself I always
I’m never pleased with myself I always
I’m never pleased with myself I always think I could do better I could make an
think I could do better I could make an
think I could do better I could make an effort and lazy I mean it’s ridiculous I
effort and lazy I mean it’s ridiculous I
effort and lazy I mean it’s ridiculous I know but I had the healthy attitude and
know but I had the healthy attitude and
know but I had the healthy attitude and I don’t think I should change my state
I don’t think I should change my state
I don’t think I should change my state of mind because when people start to
of mind because when people start to
of mind because when people start to think about that past their art and all
think about that past their art and all
think about that past their art and all this is very dangerous I do a kind of
this is very dangerous I do a kind of
this is very dangerous I do a kind of apply to art don’t be too pretentious
apply to art don’t be too pretentious
apply to art don’t be too pretentious and the good thing is that I get never
and the good thing is that I get never
and the good thing is that I get never liked the old holding stone stone and
liked the old holding stone stone and
liked the old holding stone stone and such any satisfaction I was what I’m
such any satisfaction I was what I’m
such any satisfaction I was what I’m doing I always think it could improve I
doing I always think it could improve I
doing I always think it could improve I could do better and I could do more it’s
could do better and I could do more it’s
could do better and I could do more it’s ridiculous but it’s very healthy I see
ridiculous but it’s very healthy I see
ridiculous but it’s very healthy I see number 7 is having honest intention with
number 7 is having honest intention with
number 7 is having honest intention with Russell Simmons an honest intention is
Russell Simmons an honest intention is
Russell Simmons an honest intention is always at the core no usually at the
always at the core no usually at the
always at the core no usually at the core of a worldly business success I
core of a worldly business success I
core of a worldly business success I mean Esther I want to give people
mean Esther I want to give people
mean Esther I want to give people something they need hopefully you’re
something they need hopefully you’re
something they need hopefully you’re giving something to need that you
giving something to need that you
giving something to need that you approve of you know if you’re vegan and
approve of you know if you’re vegan and
approve of you know if you’re vegan and don’t have a steak house you know sound
don’t have a steak house you know sound
don’t have a steak house you know sound like that
like that
like that but it’s a idea of going to work and
but it’s a idea of going to work and
but it’s a idea of going to work and giving people something that you believe
giving people something that you believe
giving people something that you believe in and and and make it an honest
in and and and make it an honest
in and and and make it an honest intention also that that you give
intention also that that you give
intention also that that you give without you know so much it’s not about
without you know so much it’s not about
without you know so much it’s not about the expectation of receiving so much it
the expectation of receiving so much it
the expectation of receiving so much it there’s faith in this idea that if you
there’s faith in this idea that if you
there’s faith in this idea that if you put your energy into something it will
put your energy into something it will
put your energy into something it will give you a return but it there’s
give you a return but it there’s
give you a return but it there’s something greater about loving something
something greater about loving something
something greater about loving something enough to just want to share it and I
enough to just want to share it and I
enough to just want to share it and I think that that’s a major motivation and
think that that’s a major motivation and
think that that’s a major motivation and we all should have one happiness and
we all should have one happiness and
we all should have one happiness and success number eight is take risks with
success number eight is take risks with
success number eight is take risks with Tory Burch opening a store on your first
Tory Burch opening a store on your first
Tory Burch opening a store on your first day that you launch a brand is a huge
day that you launch a brand is a huge
day that you launch a brand is a huge risk why did you choose well I was
risk why did you choose well I was
risk why did you choose well I was warned against it over and over again
warned against it over and over again
warned against it over and over again and and I really felt that number one we
and and I really felt that number one we
and and I really felt that number one we found a spot in New York that was
found a spot in New York that was
found a spot in New York that was budget-friendly and it was basically it
budget-friendly and it was basically it
budget-friendly and it was basically it was it was very little money and we felt
was it was very little money and we felt
was it was very little money and we felt or I felt that I wanted to create an
or I felt that I wanted to create an
or I felt that I wanted to create an environment and retail at the time was
environment and retail at the time was
environment and retail at the time was minimalist it was very stark and clean
minimalist it was very stark and clean
minimalist it was very stark and clean and we thought it’d be interesting to be
and we thought it’d be interesting to be
and we thought it’d be interesting to be inspired by David I was very inspired by
inspired by David I was very inspired by
inspired by David I was very inspired by David Hicks in the beginning and this
David Hicks in the beginning and this
David Hicks in the beginning and this idea of coming into a welcoming and warm
idea of coming into a welcoming and warm
idea of coming into a welcoming and warm environment having couches for
environment having couches for
environment having couches for boyfriends or husbands or children and
boyfriends or husbands or children and
boyfriends or husbands or children and and making it accessible and friendly
and making it accessible and friendly
and making it accessible and friendly but also interesting and so it was a way
but also interesting and so it was a way
but also interesting and so it was a way to show who we were immediately when you
to show who we were immediately when you
to show who we were immediately when you walked in and it was everything we
walked in and it was everything we
walked in and it was everything we launched with I think twelve categories
launched with I think twelve categories
launched with I think twelve categories which also people thought was ridiculous
which also people thought was ridiculous
which also people thought was ridiculous and it was a lot of going to China I set
and it was a lot of going to China I set
and it was a lot of going to China I set up an office from the beginning and
up an office from the beginning and
up an office from the beginning and convincing factories to work with us and
convincing factories to work with us and
convincing factories to work with us and taking a shot on us because making
taking a shot on us because making
taking a shot on us because making twenty and fifty pieces of something was
twenty and fifty pieces of something was
twenty and fifty pieces of something was essentially losing money for them so
essentially losing money for them so
essentially losing money for them so when when we ended up getting that done
when when we ended up getting that done
when when we ended up getting that done this store was the best place to really
this store was the best place to really
this store was the best place to really house that and show it and speak to our
house that and show it and speak to our
house that and show it and speak to our customer number nine is solve a problem
customer number nine is solve a problem
customer number nine is solve a problem with Iman I started him on cosmetics in
with Iman I started him on cosmetics in
with Iman I started him on cosmetics in 1994 so I when I was creating Iman
1994 so I when I was creating Iman
1994 so I when I was creating Iman cosmetics
cosmetics
cosmetics I wanted to have a new language if I
I wanted to have a new language if I
I wanted to have a new language if I didn’t want the old mentality that the
didn’t want the old mentality that the
didn’t want the old mentality that the whole world is black and white the world
whole world is black and white the world
whole world is black and white the world is not black and white there’s a lot of
is not black and white there’s a lot of
is not black and white there’s a lot of different shades in this game and so I
different shades in this game and so I
different shades in this game and so I wanted to create a new product a new
wanted to create a new product a new
wanted to create a new product a new language for people to address the
language for people to address the
language for people to address the beauties and in 1994 when I created
beauties and in 1994 when I created
beauties and in 1994 when I created email Cosmetics it was the first company
email Cosmetics it was the first company
email Cosmetics it was the first company there was truly multicultural and you
there was truly multicultural and you
there was truly multicultural and you know and truly global in terms of all
know and truly global in terms of all
know and truly global in terms of all the skin changes that we were covering
the skin changes that we were covering
the skin changes that we were covering we started first in America and Canada
we started first in America and Canada
we started first in America and Canada where now we are familiar with also in
where now we are familiar with also in
where now we are familiar with also in Europe in London in front and in England
Europe in London in front and in England
Europe in London in front and in England in France in Italy and number 10 the
in France in Italy and number 10 the
in France in Italy and number 10 the last one before the bonus Clips is
last one before the bonus Clips is
last one before the bonus Clips is create a feeling with Sophia Amoruso
create a feeling with Sophia Amoruso
create a feeling with Sophia Amoruso so Nancy yo is very much a feeling it’s
so Nancy yo is very much a feeling it’s
so Nancy yo is very much a feeling it’s a feeling you know to sell things online
a feeling you know to sell things online
a feeling you know to sell things online successfully you have to create a
successfully you have to create a
successfully you have to create a feeling so you know when I started
feeling so you know when I started
feeling so you know when I started selling on eBay you know the department
selling on eBay you know the department
selling on eBay you know the department stores that were online the people who
stores that were online the people who
stores that were online the people who are treating their online stores is just
are treating their online stores is just
are treating their online stores is just another door and we’re dumping stuff on
another door and we’re dumping stuff on
another door and we’re dumping stuff on a model and cutting their head off and
a model and cutting their head off and
a model and cutting their head off and still are are missing the point like the
still are are missing the point like the
still are are missing the point like the opportunity that we have for
opportunity that we have for
opportunity that we have for storytelling online and there’s so much
storytelling online and there’s so much
storytelling online and there’s so much context that you can give a product
context that you can give a product
context that you can give a product within a photograph in with a
within a photograph in with a
within a photograph in with a description that you know I talked about
description that you know I talked about
description that you know I talked about exalting the details so I mean I
exalting the details so I mean I
exalting the details so I mean I literally turned I guess I like to say
literally turned I guess I like to say
literally turned I guess I like to say and I it’s not really but I turned
and I it’s not really but I turned
and I it’s not really but I turned into gold I bought five dollar
into gold I bought five dollar
into gold I bought five dollar things that weren’t designer vintage
things that weren’t designer vintage
things that weren’t designer vintage that were just vintage that were stylish
that were just vintage that were stylish
that were just vintage that were stylish that I put in the context of modern
that I put in the context of modern
that I put in the context of modern fashion and made something desirable and
fashion and made something desirable and
fashion and made something desirable and I started the auctions at $9.99 nasty
I started the auctions at $9.99 nasty
I started the auctions at $9.99 nasty yells not successful because I marked my
yells not successful because I marked my
yells not successful because I marked my prices up and tricked people into buying
prices up and tricked people into buying
prices up and tricked people into buying stuff that they were eventually
stuff that they were eventually
stuff that they were eventually dissatisfied with they fought over it
dissatisfied with they fought over it
dissatisfied with they fought over it the prices went crazy that’s how I built
the prices went crazy that’s how I built
the prices went crazy that’s how I built a cash positive you know cashflow
a cash positive you know cashflow
a cash positive you know cashflow positive business because I told a story
positive business because I told a story
positive business because I told a story through the photos so it was you know
through the photos so it was you know
through the photos so it was you know the girl is always going somewhere she’s
the girl is always going somewhere she’s
the girl is always going somewhere she’s she has intent so it’s not just a model
she has intent so it’s not just a model
she has intent so it’s not just a model we have to it’s so much work and it’s
we have to it’s so much work and it’s
we have to it’s so much work and it’s not cheap to find girls who look like
not cheap to find girls who look like
not cheap to find girls who look like they’re a person but to tell a story
they’re a person but to tell a story
they’re a person but to tell a story with that photo and for someone to who
with that photo and for someone to who
with that photo and for someone to who can’t try that product on to look at it
can’t try that product on to look at it
can’t try that product on to look at it and say oh my god I can see myself
and say oh my god I can see myself
and say oh my god I can see myself wearing that or it’s why people are
wearing that or it’s why people are
wearing that or it’s why people are interested in blogs and fashion bloggers
interested in blogs and fashion bloggers
interested in blogs and fashion bloggers it’s I mean it’s the celebrity if it’s
it’s I mean it’s the celebrity if it’s
it’s I mean it’s the celebrity if it’s the paparazzi culture at the same time
the paparazzi culture at the same time
the paparazzi culture at the same time like people understand things that are
like people understand things that are
like people understand things that are kind of fed to them in a way that is
kind of fed to them in a way that is
kind of fed to them in a way that is like predigested I guess a little bit
like predigested I guess a little bit
like predigested I guess a little bit for lack of a better word which I always
for lack of a better word which I always
for lack of a better word which I always tried to do with the photography by
tried to do with the photography by
tried to do with the photography by putting in the context of like a real
putting in the context of like a real
putting in the context of like a real girl which today is very much what we
girl which today is very much what we
girl which today is very much what we continue to try to do and has become
continue to try to do and has become
continue to try to do and has become much more common
now I have some special bonus clips for
now I have some special bonus clips for you guys but before getting to that my
you guys but before getting to that my
you guys but before getting to that my question of the day is I’m curious how
question of the day is I’m curious how
question of the day is I’m curious how do you create a feeling with your brand
do you create a feeling with your brand
do you create a feeling with your brand with your fashion or what is the feeling
with your fashion or what is the feeling
with your fashion or what is the feeling that you would like to create leave it
that you would like to create leave it
that you would like to create leave it down the console oh I’m really curious
down the console oh I’m really curious
down the console oh I’m really curious to hear from you thank you guys so much
to hear from you thank you guys so much
to hear from you thank you guys so much for watching I believe in you I hope you
for watching I believe in you I hope you
for watching I believe in you I hope you continue to believe in yourself and
continue to believe in yourself and
continue to believe in yourself and whatever you’re on where it is much love
whatever you’re on where it is much love
whatever you’re on where it is much love I’ll see you soon and enjoy the bonuses
and I think everyone should be an intern
and I think everyone should be an intern by the way I think this is a problem
by the way I think this is a problem
by the way I think this is a problem today as people come out of school and
today as people come out of school and
today as people come out of school and they think they should immediately be a
they think they should immediately be a
they think they should immediately be a star and in today’s world of course you
star and in today’s world of course you
star and in today’s world of course you can make a sex video and you can become
can make a sex video and you can become
can make a sex video and you can become a star you know if you’re clever you can
a star you know if you’re clever you can
a star you know if you’re clever you can get yourself a you know out in the world
get yourself a you know out in the world
get yourself a you know out in the world through social media and you can become
through social media and you can become
through social media and you can become a star but I think everyone should be an
a star but I think everyone should be an
a star but I think everyone should be an intern you should sweep floors you
intern you should sweep floors you
intern you should sweep floors you should pick up pins if you’re interested
should pick up pins if you’re interested
should pick up pins if you’re interested in being an architect you know you
in being an architect you know you
in being an architect you know you should run errands you should you should
should run errands you should you should
should run errands you should you should do all those things because you learn so
do all those things because you learn so
do all those things because you learn so much when I initially started up the
much when I initially started up the
much when I initially started up the brand I didn’t put too much pressure on
brand I didn’t put too much pressure on
brand I didn’t put too much pressure on myself I didn’t go into this to prove
myself I didn’t go into this to prove
myself I didn’t go into this to prove anything to anybody other than than
anything to anybody other than than
anything to anybody other than than myself I was very focused I didn’t try
myself I was very focused I didn’t try
myself I was very focused I didn’t try and do everything at once you know
and do everything at once you know
and do everything at once you know her for quite a few seasons I stopped to
her for quite a few seasons I stopped to
her for quite a few seasons I stopped to just perfecting the dress I didn’t want
just perfecting the dress I didn’t want
just perfecting the dress I didn’t want to run before I could walk
to run before I could walk
to run before I could walk it’s very important to be focused and do
it’s very important to be focused and do
it’s very important to be focused and do do what I was doing very very well and
do what I was doing very very well and
do what I was doing very very well and move on and do more when my team was in
move on and do more when my team was in
move on and do more when my team was in the position to do that so I think that
the position to do that so I think that
the position to do that so I think that it’s about keeping things focused and
it’s about keeping things focused and
it’s about keeping things focused and not trying to do too much when I first
not trying to do too much when I first
not trying to do too much when I first started I used to do sketches where I
started I used to do sketches where I
started I used to do sketches where I could say well here’s a low neck here’s
could say well here’s a low neck here’s
could say well here’s a low neck here’s a high neck here’s a version that with a
a high neck here’s a version that with a
a high neck here’s a version that with a bigger skirt I mean it was the only way
bigger skirt I mean it was the only way
bigger skirt I mean it was the only way I could get out what was in my brain but
I could get out what was in my brain but
I could get out what was in my brain but over the last 25 years I’ve really come
over the last 25 years I’ve really come
over the last 25 years I’ve really come to want to work myself with the fabric
to want to work myself with the fabric
to want to work myself with the fabric so being here is now integral to my
so being here is now integral to my
so being here is now integral to my design process there’s no other place or
design process there’s no other place or
design process there’s no other place or way I can do it anymore
way I can do it anymore
way I can do it anymore it sounds very extravagant in this day
it sounds very extravagant in this day
it sounds very extravagant in this day and age but we work right on the body
and age but we work right on the body
and age but we work right on the body and we have a constant fit model because
and we have a constant fit model because
and we have a constant fit model because I have to see the clothing on the body
I have to see the clothing on the body
I have to see the clothing on the body very interesting to a rattlin I don’t
very interesting to a rattlin I don’t
very interesting to a rattlin I don’t want to tear this one apart
want to tear this one apart
want to tear this one apart another right that goes away i draped on
another right that goes away i draped on
another right that goes away i draped on her i correct it
her i correct it
her i correct it I make them cut it we do pages of notes
I make them cut it we do pages of notes
I make them cut it we do pages of notes I want a space I could in a way retire
I want a space I could in a way retire
I want a space I could in a way retire from the intensity of that room which is
from the intensity of that room which is
from the intensity of that room which is extremely intense so this room is my
extremely intense so this room is my
extremely intense so this room is my office if that’s the right word no one
office if that’s the right word no one
office if that’s the right word no one comes in here it’s really for me my
comes in here it’s really for me my
comes in here it’s really for me my Haven slash diskgo flash Haas mental
Haven slash diskgo flash Haas mental
Haven slash diskgo flash Haas mental hospital the most important work ever if
hospital the most important work ever if
hospital the most important work ever if you had to think of one word that’s most
you had to think of one word that’s most
you had to think of one word that’s most important to you or that sums you Apple
important to you or that sums you Apple
important to you or that sums you Apple that would be like a little beacon table
that would be like a little beacon table
that would be like a little beacon table Ignatian if you want to know what the
Ignatian if you want to know what the
Ignatian if you want to know what the most important one word is for Tony
most important one word is for Tony
most important one word is for Tony Robbins Gary Vaynerchuk Oprah Winfrey
Robbins Gary Vaynerchuk Oprah Winfrey
Robbins Gary Vaynerchuk Oprah Winfrey will.i.am and Howard Schultz I have a
will.i.am and Howard Schultz I have a
will.i.am and Howard Schultz I have a very special secret video for you check
very special secret video for you check
very special secret video for you check the description for details
the description for details
the description for details [Music]
”
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