hi I’m Evan Carmichael welcome to the edition of ask Evan today I’m answering
edition of ask Evan today I’m answering
edition of ask Evan today I’m answering a question from one of our YouTube
a question from one of our YouTube
a question from one of our YouTube viewers awesome love you guys
viewers awesome love you guys
viewers awesome love you guys this one is coming from Gabe who wrote
this one is coming from Gabe who wrote
this one is coming from Gabe who wrote insane I have an idea on how I can set a
insane I have an idea on how I can set a
insane I have an idea on how I can set a cosmetic line with no with little
cosmetic line with no with little
cosmetic line with no with little capital where the problem is how can I
capital where the problem is how can I
capital where the problem is how can I get valued customers continually buy my
get valued customers continually buy my
get valued customers continually buy my products can you help with some insight
products can you help with some insight
products can you help with some insight thanks for the question Gabe awesome
thanks for the question Gabe awesome
thanks for the question Gabe awesome question I think you’ve if you found a
question I think you’ve if you found a
question I think you’ve if you found a way to get it started with little
way to get it started with little
way to get it started with little capital that’s that’s one of the biggest
capital that’s that’s one of the biggest
capital that’s that’s one of the biggest challenges a lot of entrepreneurs are
challenges a lot of entrepreneurs are
challenges a lot of entrepreneurs are facing how to bootstrap their business
facing how to bootstrap their business
facing how to bootstrap their business from the start I think really the thing
from the start I think really the thing
from the start I think really the thing here is making sure that you have a
here is making sure that you have a
here is making sure that you have a really good product and just get it in
really good product and just get it in
really good product and just get it in front of your customers you’re in a
front of your customers you’re in a
front of your customers you’re in a great type of business where with
great type of business where with
great type of business where with cosmetics
cosmetics
cosmetics it’s a consumable product so people are
it’s a consumable product so people are
it’s a consumable product so people are going to use it up and they’re going to
going to use it up and they’re going to
going to use it up and they’re going to want to buy some more if it’s good right
want to buy some more if it’s good right
want to buy some more if it’s good right so some business is a lot harder you
so some business is a lot harder you
so some business is a lot harder you know if you look at real estate for
know if you look at real estate for
know if you look at real estate for example how often are you buying a house
example how often are you buying a house
example how often are you buying a house you know every X number of years so it’s
you know every X number of years so it’s
you know every X number of years so it’s hard to maintain that relationship in
hard to maintain that relationship in
hard to maintain that relationship in between but for something like cosmetics
between but for something like cosmetics
between but for something like cosmetics they use up your sample they use up your
they use up your sample they use up your
they use up your sample they use up your first product then they’re going to
first product then they’re going to
first product then they’re going to hopefully want to buy more so that’s
hopefully want to buy more so that’s
hopefully want to buy more so that’s it’s a great way to be able to get
it’s a great way to be able to get
it’s a great way to be able to get people to keep coming back so start with
people to keep coming back so start with
people to keep coming back so start with having a really valuable product so I
having a really valuable product so I
having a really valuable product so I don’t know what type of cosmetics you’re
don’t know what type of cosmetics you’re
don’t know what type of cosmetics you’re selling but it doesn’t matter so much as
selling but it doesn’t matter so much as
selling but it doesn’t matter so much as long as it is really helpful to your
long as it is really helpful to your
long as it is really helpful to your audience and really explain the benefits
audience and really explain the benefits
audience and really explain the benefits to them and show them how they can how
to them and show them how they can how
to them and show them how they can how they can make repeat purchases so if you
they can make repeat purchases so if you
they can make repeat purchases so if you have a location or if it’s online or if
have a location or if it’s online or if
have a location or if it’s online or if they just have to call you whatever it
they just have to call you whatever it
they just have to call you whatever it is make it easy for them to want to buy
is make it easy for them to want to buy
is make it easy for them to want to buy but your your main first step is just
but your your main first step is just
but your your main first step is just getting in front of them and getting
getting in front of them and getting
getting in front of them and getting them to try if it’s an awesome product
them to try if it’s an awesome product
them to try if it’s an awesome product then they’ll use it and if they keep
then they’ll use it and if they keep
then they’ll use it and if they keep using and they like it they’re going to
using and they like it they’re going to
using and they like it they’re going to come back and want to buy it from you
come back and want to buy it from you
come back and want to buy it from you so sampling is a great way to do it even
so sampling is a great way to do it even
so sampling is a great way to do it even in other industries if you look at mrs.
in other industries if you look at mrs.
in other industries if you look at mrs. Fields Cookies Debi fields when she was
Fields Cookies Debi fields when she was
Fields Cookies Debi fields when she was promoting her business her cookie
promoting her business her cookie
promoting her business her cookie business she always brought samples with
business she always brought samples with
business she always brought samples with her so people could try it again they
her so people could try it again they
her so people could try it again they eat it they consume it and then they
eat it they consume it and then they
eat it they consume it and then they want to buy smart cuz they really loved
want to buy smart cuz they really loved
want to buy smart cuz they really loved it and so they keep coming back so the
it and so they keep coming back so the
it and so they keep coming back so the biggest challenge I think for you would
biggest challenge I think for you would
biggest challenge I think for you would be how do I get in front of my target
be how do I get in front of my target
be how do I get in front of my target audience so if you’re targeting
audience so if you’re targeting
audience so if you’re targeting market is say you’re targeting young
market is say you’re targeting young
market is say you’re targeting young women young professional women as an
women young professional women as an
women young professional women as an example then who else is selling to
example then who else is selling to
example then who else is selling to these people that you can make some kind
these people that you can make some kind
these people that you can make some kind of partnership with or either you have a
of partnership with or either you have a
of partnership with or either you have a day where they all come in and you can
day where they all come in and you can
day where they all come in and you can give out free samples or do a free
give out free samples or do a free
give out free samples or do a free makeover for them basically you’re
makeover for them basically you’re
makeover for them basically you’re trying to find ways to get in front of
trying to find ways to get in front of
trying to find ways to get in front of your target audience get them using it
your target audience get them using it
your target audience get them using it and if they use it and they like it and
and if they use it and they like it and
and if they use it and they like it and it’s really helpful for them then
it’s really helpful for them then
it’s really helpful for them then they’re going to want to come back and
they’re going to want to come back and
they’re going to want to come back and keep buying more from you so the biggest
keep buying more from you so the biggest
keep buying more from you so the biggest challenge I think getting started for
challenge I think getting started for
challenge I think getting started for you is making sure a you have a really
you is making sure a you have a really
you is making sure a you have a really good product there’s a lot of cosmetic
good product there’s a lot of cosmetic
good product there’s a lot of cosmetic product out there so what’s so special
product out there so what’s so special
product out there so what’s so special about yours that makes it unique and
about yours that makes it unique and
about yours that makes it unique and different from everything else and then
different from everything else and then
different from everything else and then be finding low-cost ways or or free ways
be finding low-cost ways or or free ways
be finding low-cost ways or or free ways to get in front of your target audience
to get in front of your target audience
to get in front of your target audience and get them using it if you can do
and get them using it if you can do
and get them using it if you can do those two things then you won’t have to
those two things then you won’t have to
those two things then you won’t have to worry about getting repeat customers
worry about getting repeat customers
worry about getting repeat customers because they’re going to keep coming
because they’re going to keep coming
because they’re going to keep coming back to you they’re going to tell their
back to you they’re going to tell their
back to you they’re going to tell their friends and the business will take off
friends and the business will take off
friends and the business will take off so hopefully you can sell those problems
so hopefully you can sell those problems
so hopefully you can sell those problems and give us an update on how you’re
and give us an update on how you’re
and give us an update on how you’re doing so thanks for the question for
doing so thanks for the question for
doing so thanks for the question for those of you watching if you like the
those of you watching if you like the
those of you watching if you like the video please give it a thumbs up I
video please give it a thumbs up I
video please give it a thumbs up I always love seeing those makes you want
always love seeing those makes you want
always love seeing those makes you want to do more and if you have a question
to do more and if you have a question
to do more and if you have a question about this video or a question about
about this video or a question about
about this video or a question about your own company or challenge you’re
your own company or challenge you’re
your own company or challenge you’re facing please leave in the comment
facing please leave in the comment
facing please leave in the comment section below I always read those I
section below I always read those I
section below I always read those I always try to respond to everybody and
always try to respond to everybody and
always try to respond to everybody and so thank you and I’ll see you on the
so thank you and I’ll see you on the
so thank you and I’ll see you on the next episode
”
Be First to Comment