hi I’m Evan Carmichael welcome to another edition of ask Evan today I’m
another edition of ask Evan today I’m
another edition of ask Evan today I’m answering a question from one of my
answering a question from one of my
answering a question from one of my readers Leo who’s a YouTube viewer love
readers Leo who’s a YouTube viewer love
readers Leo who’s a YouTube viewer love you YouTube guys thank you for writing
you YouTube guys thank you for writing
you YouTube guys thank you for writing his question is about someone yourself
his question is about someone yourself
his question is about someone yourself so I wrote in hi your videos are so
so I wrote in hi your videos are so
so I wrote in hi your videos are so helpful especially for those who are new
helpful especially for those who are new
helpful especially for those who are new when it comes to business when you can
when it comes to business when you can
when it comes to business when you can you make a video on how to approach
you make a video on how to approach
you make a video on how to approach people like how you make them excited
people like how you make them excited
people like how you make them excited about your business or recruit them
about your business or recruit them
about your business or recruit them thank you so much again so thanks for
thank you so much again so thanks for
thank you so much again so thanks for the question Leo I’m gonna break that
the question Leo I’m gonna break that
the question Leo I’m gonna break that into two two components so I just lost
into two two components so I just lost
into two two components so I just lost it
it
it there we go the fingers are little
there we go the fingers are little
there we go the fingers are little fidgety here so I’m gonna break it into
fidgety here so I’m gonna break it into
fidgety here so I’m gonna break it into two components first is going up and
two components first is going up and
two components first is going up and approaching people and how to get people
approaching people and how to get people
approaching people and how to get people to know about your business and a second
to know about your business and a second
to know about your business and a second is how to get them excited about it the
is how to get them excited about it the
is how to get them excited about it the first in terms of going up and
first in terms of going up and
first in terms of going up and approaching people I think it depends on
approaching people I think it depends on
approaching people I think it depends on your personality me personally I
your personality me personally I
your personality me personally I consider myself more of a marker than
consider myself more of a marker than
consider myself more of a marker than the salesperson if I go up at a
the salesperson if I go up at a
the salesperson if I go up at a networking event or business event I’m
networking event or business event I’m
networking event or business event I’m usually not in everybody’s face saying
usually not in everybody’s face saying
usually not in everybody’s face saying hi here’s what I do you got to come sign
hi here’s what I do you got to come sign
hi here’s what I do you got to come sign up with me and go check out my website
up with me and go check out my website
up with me and go check out my website I’m generally a little more introverted
I’m generally a little more introverted
I’m generally a little more introverted a little more shy I guess I’m I like
a little more shy I guess I’m I like
a little more shy I guess I’m I like talking to people but I’m not a heavy
talking to people but I’m not a heavy
talking to people but I’m not a heavy promoter not a heavy salesperson I guess
promoter not a heavy salesperson I guess
promoter not a heavy salesperson I guess and so the strategy that I’ve used is
and so the strategy that I’ve used is
and so the strategy that I’ve used is more of a pull strategy so instead of
more of a pull strategy so instead of
more of a pull strategy so instead of going out and trying to recruit people
going out and trying to recruit people
going out and trying to recruit people and talk to people I try to have people
and talk to people I try to have people
and talk to people I try to have people come and find me and I find that I’m a
come and find me and I find that I’m a
come and find me and I find that I’m a lot better at being able to can to get
lot better at being able to can to get
lot better at being able to can to get people interested in what I’m doing once
people interested in what I’m doing once
people interested in what I’m doing once they are coming to me and so I think a
they are coming to me and so I think a
they are coming to me and so I think a lot of entrepreneur outgoing and you
lot of entrepreneur outgoing and you
lot of entrepreneur outgoing and you know loved going out and just promoting
know loved going out and just promoting
know loved going out and just promoting themselves and handing out business
themselves and handing out business
themselves and handing out business cards so how I do things is so you know
cards so how I do things is so you know
cards so how I do things is so you know I didn’t have a great time sales the
I didn’t have a great time sales the
I didn’t have a great time sales the doing sales calls or cold calling people
doing sales calls or cold calling people
doing sales calls or cold calling people or I never went door-to-door or anything
or I never went door-to-door or anything
or I never went door-to-door or anything like that but I wouldn’t be really good
like that but I wouldn’t be really good
like that but I wouldn’t be really good at that so how I do things is I try to
at that so how I do things is I try to
at that so how I do things is I try to create content that is interesting for
create content that is interesting for
create content that is interesting for my target audience and I’ll market it so
my target audience and I’ll market it so
my target audience and I’ll market it so I had the website I had
I had the website I had
I had the website I had my YouTube videos I have Twitter and
my YouTube videos I have Twitter and
my YouTube videos I have Twitter and LinkedIn and Facebook and all those
LinkedIn and Facebook and all those
LinkedIn and Facebook and all those channels to help market my material so
channels to help market my material so
channels to help market my material so it starts with creating interesting
it starts with creating interesting
it starts with creating interesting things that your target audience would
things that your target audience would
things that your target audience would be interested in and showcasing yourself
be interested in and showcasing yourself
be interested in and showcasing yourself as an expert and if you’re not your
as an expert and if you’re not your
as an expert and if you’re not your printer you should be an expert at what
printer you should be an expert at what
printer you should be an expert at what you’re doing right whatever clock the
you’re doing right whatever clock the
you’re doing right whatever clock the service is trying to sell you should
service is trying to sell you should
service is trying to sell you should have a story that you can tell and you
have a story that you can tell and you
have a story that you can tell and you should be one of the best in the world
should be one of the best in the world
should be one of the best in the world at what you do and combining your
at what you do and combining your
at what you do and combining your various passions into one business it’s
various passions into one business it’s
various passions into one business it’s a great way to be able to do it because
a great way to be able to do it because
a great way to be able to do it because that’s uniquely you and something nobody
that’s uniquely you and something nobody
that’s uniquely you and something nobody else can can copy or replicate so you
else can can copy or replicate so you
else can can copy or replicate so you want to be pushing out that content and
want to be pushing out that content and
want to be pushing out that content and marketing it and showing that it’s value
marketing it and showing that it’s value
marketing it and showing that it’s value out for your target audience and people
out for your target audience and people
out for your target audience and people will hopefully find it you can create
will hopefully find it you can create
will hopefully find it you can create partnerships to get that content out
partnerships to get that content out
partnerships to get that content out there but that’s the strategy I’ve
there but that’s the strategy I’ve
there but that’s the strategy I’ve always used and so making videos like
always used and so making videos like
always used and so making videos like this you’re speaking at conferences like
this you’re speaking at conferences like
this you’re speaking at conferences like I’ll really go to an event unless I’m
I’ll really go to an event unless I’m
I’ll really go to an event unless I’m speaking at it a lot of us do the time I
speaking at it a lot of us do the time I
speaking at it a lot of us do the time I don’t have a lot of time available to go
don’t have a lot of time available to go
don’t have a lot of time available to go out do these things but when I go to an
out do these things but when I go to an
out do these things but when I go to an event and I’m a speaker I find a lot of
event and I’m a speaker I find a lot of
event and I’m a speaker I find a lot of people come up to me and ask me
people come up to me and ask me
people come up to me and ask me questions I end up finding new business
questions I end up finding new business
questions I end up finding new business opportunities or new connections where
opportunities or new connections where
opportunities or new connections where if I’m an attendee I’m not the guy who’s
if I’m an attendee I’m not the guy who’s
if I’m an attendee I’m not the guy who’s going around shaking everybody’s hand
going around shaking everybody’s hand
going around shaking everybody’s hand and introducing myself and you know try
and introducing myself and you know try
and introducing myself and you know try to make business happen again I try to
to make business happen again I try to
to make business happen again I try to for my own personality I’m not that kind
for my own personality I’m not that kind
for my own personality I’m not that kind of guy and so I tried to leverage my
of guy and so I tried to leverage my
of guy and so I tried to leverage my strengths and not play to my weaknesses
strengths and not play to my weaknesses
strengths and not play to my weaknesses and so I’ll try to be the speaker and
and so I’ll try to be the speaker and
and so I’ll try to be the speaker and get people to come to me so a lot of my
get people to come to me so a lot of my
get people to come to me so a lot of my business is around getting people to
business is around getting people to
business is around getting people to find me and marketing to them and then
find me and marketing to them and then
find me and marketing to them and then once we start a discussion it’s easy to
once we start a discussion it’s easy to
once we start a discussion it’s easy to move forward from there so that’s how I
move forward from there so that’s how I
move forward from there so that’s how I get people interested in
get people interested in
get people interested in I guess finding out about me the second
I guess finding out about me the second
I guess finding out about me the second part was how to get them excited about
part was how to get them excited about
part was how to get them excited about your business and I think the real thing
your business and I think the real thing
your business and I think the real thing that comes through is your own
that comes through is your own
that comes through is your own excitement you know I love
excitement you know I love
excitement you know I love entrepreneurship I love helping
entrepreneurship I love helping
entrepreneurship I love helping entrepreneurs when I’m sitting in front
entrepreneurs when I’m sitting in front
entrepreneurs when I’m sitting in front of an entrepreneur there’s an energy
of an entrepreneur there’s an energy
of an entrepreneur there’s an energy that I get I want to help them out I
that I get I want to help them out I
that I get I want to help them out I want to find a way to go their business
want to find a way to go their business
want to find a way to go their business even talking about it now I’m getting
even talking about it now I’m getting
even talking about it now I’m getting excited that’s what I love doing and so
excited that’s what I love doing and so
excited that’s what I love doing and so if you’re excited about whatever
if you’re excited about whatever
if you’re excited about whatever business you have that’s going to come
business you have that’s going to come
business you have that’s going to come through
through
through other people will get excited and
other people will get excited and
other people will get excited and although they’ll catch your fever if
although they’ll catch your fever if
although they’ll catch your fever if you’re just going through your pitch and
you’re just going through your pitch and
you’re just going through your pitch and you know some people come and I was
you know some people come and I was
you know some people come and I was pitched recently with this guy had a
pitched recently with this guy had a
pitched recently with this guy had a kind of like a PowerPoint but he had it
kind of like a PowerPoint but he had it
kind of like a PowerPoint but he had it written down so instead of using the
written down so instead of using the
written down so instead of using the computer he brought two binders and he
computer he brought two binders and he
computer he brought two binders and he went through one and I went through one
went through one and I went through one
went through one and I went through one it was it was just born because he’s
it was it was just born because he’s
it was it was just born because he’s just reading his slides that’s not great
just reading his slides that’s not great
just reading his slides that’s not great like that’s not showing passion we’d be
like that’s not showing passion we’d be
like that’s not showing passion we’d be great information great value maybe a
great information great value maybe a
great information great value maybe a great ideas in there for me but I want
great ideas in there for me but I want
great ideas in there for me but I want to see your passion and excitement and
to see your passion and excitement and
to see your passion and excitement and it’s not so much what you say it’s how
it’s not so much what you say it’s how
it’s not so much what you say it’s how you say it and if people genuinely sense
you say it and if people genuinely sense
you say it and if people genuinely sense that you’re excited about this
that you’re excited about this
that you’re excited about this opportunity then they’ll get more
opportunity then they’ll get more
opportunity then they’ll get more excited as well so it really starts with
excited as well so it really starts with
excited as well so it really starts with you having something that you are
you having something that you are
you having something that you are genuinely excited about so when you’re
genuinely excited about so when you’re
genuinely excited about so when you’re starting the business you want to build
starting the business you want to build
starting the business you want to build it around something you are passionate
it around something you are passionate
it around something you are passionate about something that you can wake up and
about something that you can wake up and
about something that you can wake up and get going every morning not maybe every
get going every morning not maybe every
get going every morning not maybe every morning because I know it can be hard
morning because I know it can be hard
morning because I know it can be hard but almost every morning you wake up
but almost every morning you wake up
but almost every morning you wake up excited to go and do what you’re doing
excited to go and do what you’re doing
excited to go and do what you’re doing that passion will come through and other
that passion will come through and other
that passion will come through and other people will want to join with you on
people will want to join with you on
people will want to join with you on whatever you’re passionate about if
whatever you’re passionate about if
whatever you’re passionate about if you’re just doing it to make money or
you’re just doing it to make money or
you’re just doing it to make money or you just go through the motions and
you just go through the motions and
you just go through the motions and you’re not really excited if you don’t
you’re not really excited if you don’t
you’re not really excited if you don’t personally use your product or service
personally use your product or service
personally use your product or service and you can’t tell a personal story
and you can’t tell a personal story
and you can’t tell a personal story about why you started it or while you’re
about why you started it or while you’re
about why you started it or while you’re involved in the business then it’s gonna
involved in the business then it’s gonna
involved in the business then it’s gonna be a lot harder to get people excited
be a lot harder to get people excited
be a lot harder to get people excited about it even if you have the best case
about it even if you have the best case
about it even if you have the best case studies in the world so hopefully that
studies in the world so hopefully that
studies in the world so hopefully that helped maybe a little bit different
helped maybe a little bit different
helped maybe a little bit different about how I approach it compared to
about how I approach it compared to
about how I approach it compared to others but hopefully some information
others but hopefully some information
others but hopefully some information there that can help you with your
there that can help you with your
there that can help you with your business so thanks for the question
business so thanks for the question
business so thanks for the question for those of you watching if you liked
for those of you watching if you liked
for those of you watching if you liked it please give it a thumbs up I love
it please give it a thumbs up I love
it please give it a thumbs up I love seeing them come in and if you have a
seeing them come in and if you have a
seeing them come in and if you have a question about this video or question
question about this video or question
question about this video or question about your own company or challenge that
about your own company or challenge that
about your own company or challenge that you’re facing feel free leave in the
you’re facing feel free leave in the
you’re facing feel free leave in the comment section below I always read
comment section below I always read
comment section below I always read those I love seeing them come in so
those I love seeing them come in so
those I love seeing them come in so thank you and I’ll see you on the next
thank you and I’ll see you on the next
thank you and I’ll see you on the next episode
”
Be First to Comment