hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer a question
episode I’m going to answer a question
episode I’m going to answer a question from one of my four members GT who was
from one of my four members GT who was
from one of my four members GT who was asking about naming a business we wrote
asking about naming a business we wrote
asking about naming a business we wrote what’s in a name how do you recommend
what’s in a name how do you recommend
what’s in a name how do you recommend the marketer goes about selecting an
the marketer goes about selecting an
the marketer goes about selecting an appropriate name what are the things to
appropriate name what are the things to
appropriate name what are the things to consider we’re talking about a business
consider we’re talking about a business
consider we’re talking about a business name narrow box saying I would create a
name narrow box saying I would create a
name narrow box saying I would create a video reply and we’ve had a whole range
video reply and we’ve had a whole range
video reply and we’ve had a whole range of different thoughts of people writing
of different thoughts of people writing
of different thoughts of people writing in and giving their thoughts on what you
in and giving their thoughts on what you
in and giving their thoughts on what you should come about you know creating name
should come about you know creating name
should come about you know creating name is important or not for me uh it’s a
is important or not for me uh it’s a
is important or not for me uh it’s a tough one I don’t think it honestly
tough one I don’t think it honestly
tough one I don’t think it honestly matters too much what you name your
matters too much what you name your
matters too much what you name your business for my case I was actually
business for my case I was actually
business for my case I was actually upset at the beginning when I was
upset at the beginning when I was
upset at the beginning when I was launching my company they haven’t
launching my company they haven’t
launching my company they haven’t comical calm when I first did it it was
comical calm when I first did it it was
comical calm when I first did it it was just to show where i was i just sold my
just to show where i was i just sold my
just to show where i was i just sold my company and I was doing a lot of
company and I was doing a lot of
company and I was doing a lot of speaking and helping a lot of
speaking and helping a lot of
speaking and helping a lot of entrepreneurs and I used my website just
entrepreneurs and I used my website just
entrepreneurs and I used my website just basically to talk about where i was
basically to talk about where i was
basically to talk about where i was going to be talking and what topics I
going to be talking and what topics I
going to be talking and what topics I was talking about and that’s why I
was talking about and that’s why I
was talking about and that’s why I started off my name so just wherever
started off my name so just wherever
started off my name so just wherever mirka was and then as I grew the
mirka was and then as I grew the
mirka was and then as I grew the business I thought you know that’s a
business I thought you know that’s a
business I thought you know that’s a time there was no revenue model
time there was no revenue model
time there was no revenue model associated with except speaking so as I
associated with except speaking so as I
associated with except speaking so as I grew and got more content got more
grew and got more content got more
grew and got more content got more people involved I thought man I really
people involved I thought man I really
people involved I thought man I really wish I named my company entrepreneur
wish I named my company entrepreneur
wish I named my company entrepreneur advice there entrepreneur tips or
advice there entrepreneur tips or
advice there entrepreneur tips or something like that with keywords in the
something like that with keywords in the
something like that with keywords in the name and people would really know what I
name and people would really know what I
name and people would really know what I did instantaneously and I kind of kicked
did instantaneously and I kind of kicked
did instantaneously and I kind of kicked myself later on for not thinking
myself later on for not thinking
myself later on for not thinking thinking about it back then because now
thinking about it back then because now
thinking about it back then because now all the all the good domain names are
all the all the good domain names are
all the all the good domain names are taken but then after I later realized
taken but then after I later realized
taken but then after I later realized that you know I’m building a brand here
that you know I’m building a brand here
that you know I’m building a brand here and a lot of people were curious about
and a lot of people were curious about
and a lot of people were curious about me and now I’m really grateful that I
me and now I’m really grateful that I
me and now I’m really grateful that I built it off of my name and people you
built it off of my name and people you
built it off of my name and people you know see the name and they get curious
know see the name and they get curious
know see the name and they get curious as to who was Evan Carmichael and what
as to who was Evan Carmichael and what
as to who was Evan Carmichael and what is this website all about and what does
is this website all about and what does
is this website all about and what does he have to say and so I’ve been able to
he have to say and so I’ve been able to
he have to say and so I’ve been able to transition my brand to being know me
transition my brand to being know me
transition my brand to being know me being more involved in doing a lot more
being more involved in doing a lot more
being more involved in doing a lot more marketing myself and doing the videos
marketing myself and doing the videos
marketing myself and doing the videos and all that stuff and so now I’m happy
and all that stuff and so now I’m happy
and all that stuff and so now I’m happy that I chose that name and I think
that I chose that name and I think
that I chose that name and I think whatever name you end up with it’s not
whatever name you end up with it’s not
whatever name you end up with it’s not going to matter to too much but I know
going to matter to too much but I know
going to matter to too much but I know people are you know advocating one way
people are you know advocating one way
people are you know advocating one way or the other and sometimes people get
or the other and sometimes people get
or the other and sometimes people get really passionate about it so I thought
really passionate about it so I thought
really passionate about it so I thought what might
what might
what might is to share some of what some famous
is to share some of what some famous
is to share some of what some famous entrepreneurs went through when picking
entrepreneurs went through when picking
entrepreneurs went through when picking their name and we we made a little
their name and we we made a little
their name and we we made a little infographic that was originally meant to
infographic that was originally meant to
infographic that was originally meant to go on facebook that we never actually
go on facebook that we never actually
go on facebook that we never actually published so this is kind of a sneak
published so this is kind of a sneak
published so this is kind of a sneak peek behind the scenes of something that
peek behind the scenes of something that
peek behind the scenes of something that that might come on facebook soon we
that might come on facebook soon we
that might come on facebook soon we haven’t we haven’t done it yet and it’s
haven’t we haven’t done it yet and it’s
haven’t we haven’t done it yet and it’s basically about how to pick a name for
basically about how to pick a name for
basically about how to pick a name for your business and how famous some pros
your business and how famous some pros
your business and how famous some pros have done it themselves so I’ll quickly
have done it themselves so I’ll quickly
have done it themselves so I’ll quickly load up the graphic behind here and so
load up the graphic behind here and so
load up the graphic behind here and so this is it so it’s neat a company name
this is it so it’s neat a company name
this is it so it’s neat a company name and I’ll just move that out of the way
and I’ll just move that out of the way
and I’ll just move that out of the way so these are different ways of famous on
so these are different ways of famous on
so these are different ways of famous on Turner’s have done it so the first one
Turner’s have done it so the first one
Turner’s have done it so the first one is George Eastman and your number one
is George Eastman and your number one
is George Eastman and your number one strategy is make up a new word so
strategy is make up a new word so
strategy is make up a new word so Eastman founded Kodak and in his view
Eastman founded Kodak and in his view
Eastman founded Kodak and in his view the name must mean nothing if the name
the name must mean nothing if the name
the name must mean nothing if the name has no dictionary definition then it
has no dictionary definition then it
has no dictionary definition then it must be only associated with your
must be only associated with your
must be only associated with your product I devised the name myself the
product I devised the name myself the
product I devised the name myself the letter K has been a favor with me it
letter K has been a favor with me it
letter K has been a favor with me it seems strong incisive sort of letter
seems strong incisive sort of letter
seems strong incisive sort of letter they became a question of trying out a
they became a question of trying out a
they became a question of trying out a great number of combinations of letters
great number of combinations of letters
great number of combinations of letters that made words starting and ending with
that made words starting and ending with
that made words starting and ending with K so we want to k at the beginning and K
K so we want to k at the beginning and K
K so we want to k at the beginning and K at the end so we came up with Kodak and
at the end so we came up with Kodak and
at the end so we came up with Kodak and it’s true Kodak doesn’t mean anything
it’s true Kodak doesn’t mean anything
it’s true Kodak doesn’t mean anything and when you think Kodak that’s the only
and when you think Kodak that’s the only
and when you think Kodak that’s the only definition so that’s how he came up with
definition so that’s how he came up with
definition so that’s how he came up with the name number to flip a coin so bill
the name number to flip a coin so bill
the name number to flip a coin so bill hewlett dave packard there from the the
hewlett dave packard there from the the
hewlett dave packard there from the the founders of hewlett-packard they their
founders of hewlett-packard they their
founders of hewlett-packard they their names were Hewlett and Packard and they
names were Hewlett and Packard and they
names were Hewlett and Packard and they you know flip the coin to the side whose
you know flip the coin to the side whose
you know flip the coin to the side whose name would go first and park we actually
name would go first and park we actually
name would go first and park we actually won the toss but decided to let his
won the toss but decided to let his
won the toss but decided to let his friend hewitt Hewlett get the name at
friend hewitt Hewlett get the name at
friend hewitt Hewlett get the name at the start so became hewlett-packard so
the start so became hewlett-packard so
the start so became hewlett-packard so again here you know has nothing to do
again here you know has nothing to do
again here you know has nothing to do with the products or companies the
with the products or companies the
with the products or companies the products that they’re selling which can
products that they’re selling which can
products that they’re selling which can help you as you evolve your your
help you as you evolve your your
help you as you evolve your your business you know you can get into
business you know you can get into
business you know you can get into different product lines where if you you
different product lines where if you you
different product lines where if you you know are only called you know Jonathan’s
know are only called you know Jonathan’s
know are only called you know Jonathan’s microphones then if microphones go
microphones then if microphones go
microphones then if microphones go obsolete or you know if your bills
obsolete or you know if your bills
obsolete or you know if your bills typewriters know typewriters might go
typewriters know typewriters might go
typewriters know typewriters might go obsolete so your business might have to
obsolete so your business might have to
obsolete so your business might have to change where if you have it around your
change where if you have it around your
change where if you have it around your name or a name that doesn’t know mean
name or a name that doesn’t know mean
name or a name that doesn’t know mean anything you can always evolve your
anything you can always evolve your
anything you can always evolve your brand
brand
brand the next one here is Richard Branson so
the next one here is Richard Branson so
the next one here is Richard Branson so his was have fun with it so when he
his was have fun with it so when he
his was have fun with it so when he started this company he asked the people
started this company he asked the people
started this company he asked the people who are working with him what do you
who are working with him what do you
who are working with him what do you think the company should be called and
think the company should be called and
think the company should be called and they said since we’re complete virgins
they said since we’re complete virgins
they said since we’re complete virgins at the business let’s call it that
at the business let’s call it that
at the business let’s call it that virgin and that’s how the in virgin came
virgin and that’s how the in virgin came
virgin and that’s how the in virgin came about so again virgin could be anything
about so again virgin could be anything
about so again virgin could be anything and he’s been able to apply that name
and he’s been able to apply that name
and he’s been able to apply that name across so many different companies and
across so many different companies and
across so many different companies and people just associate the name virgin
people just associate the name virgin
people just associate the name virgin with lots of different industries and
with lots of different industries and
with lots of different industries and specifically the Richard Branson so
specifically the Richard Branson so
specifically the Richard Branson so again he’s not tying himself into one
again he’s not tying himself into one
again he’s not tying himself into one particular product or service the next
particular product or service the next
particular product or service the next one is be trendy this is akio morita who
one is be trendy this is akio morita who
one is be trendy this is akio morita who is a founder of Sony and when he first
is a founder of Sony and when he first
is a founder of Sony and when he first started this company Sony it was called
started this company Sony it was called
started this company Sony it was called Tokyo telecommunications engineering
Tokyo telecommunications engineering
Tokyo telecommunications engineering corporation so it was you know really
corporation so it was you know really
corporation so it was you know really long and he wanted something short and
long and he wanted something short and
long and he wanted something short and quick and he combined the word sonus
quick and he combined the word sonus
quick and he combined the word sonus which was latin for sound with Sonny Boy
which was latin for sound with Sonny Boy
which was latin for sound with Sonny Boy which was a popular trend the word at
which was a popular trend the word at
which was a popular trend the word at the time it was to describe a young
the time it was to describe a young
the time it was to describe a young person and he combined them to create
person and he combined them to create
person and he combined them to create sony and that’s what the name sony came
sony and that’s what the name sony came
sony and that’s what the name sony came from so again i have made up word
from so again i have made up word
from so again i have made up word something that was hopefully trendy at
something that was hopefully trendy at
something that was hopefully trendy at the time and had some kind of meaning
the time and had some kind of meaning
the time and had some kind of meaning with the sonus and again sony’s been
with the sonus and again sony’s been
with the sonus and again sony’s been able to branch out a whole bunch of
able to branch out a whole bunch of
able to branch out a whole bunch of different products and services you can
different products and services you can
different products and services you can use an acronym so this is how Yahoo got
use an acronym so this is how Yahoo got
use an acronym so this is how Yahoo got started so Yahoo stands for yet another
started so Yahoo stands for yet another
started so Yahoo stands for yet another hierarchical officious Oracle so that’s
hierarchical officious Oracle so that’s
hierarchical officious Oracle so that’s the official name of Yahoo where it came
the official name of Yahoo where it came
the official name of Yahoo where it came from and since yeah who was already
from and since yeah who was already
from and since yeah who was already trademarked as a BBQ sauce they had to
trademarked as a BBQ sauce they had to
trademarked as a BBQ sauce they had to add the excellent ! at the end of it so
add the excellent ! at the end of it so
add the excellent ! at the end of it so you know original is Jerry’s guide to
you know original is Jerry’s guide to
you know original is Jerry’s guide to World Wide Web but we settled on yahoo
World Wide Web but we settled on yahoo
World Wide Web but we settled on yahoo it was a pretty recognizable name so
it was a pretty recognizable name so
it was a pretty recognizable name so they originally called it around his
they originally called it around his
they originally called it around his name so no Jerry’s guide to a world wide
name so no Jerry’s guide to a world wide
name so no Jerry’s guide to a world wide web and then they decide to use an
web and then they decide to use an
web and then they decide to use an acronym so again yahoo doesn’t
acronym so again yahoo doesn’t
acronym so again yahoo doesn’t necessarily mean anything has a you know
necessarily mean anything has a you know
necessarily mean anything has a you know connotation of you know being fun and
connotation of you know being fun and
connotation of you know being fun and exciting but it stands for you know the
exciting but it stands for you know the
exciting but it stands for you know the the yeh oo stands for something so they
the yeh oo stands for something so they
the yeh oo stands for something so they using acronym again let some branch jump
using acronym again let some branch jump
using acronym again let some branch jump to the whole bunch of different areas
to the whole bunch of different areas
to the whole bunch of different areas next one be meaningful so this is from
next one be meaningful so this is from
next one be meaningful so this is from phil knight you started nike so you want
phil knight you started nike so you want
phil knight you started nike so you want to change the name as original company
to change the name as original company
to change the name as original company name was brutally ribbon sports and you
name was brutally ribbon sports and you
name was brutally ribbon sports and you want to name it something else
want to name it something else
want to name it something else and his favorite company name was
and his favorite company name was
and his favorite company name was dimension six but his team didn’t like
dimension six but his team didn’t like
dimension six but his team didn’t like that name so they decided to you know
that name so they decided to you know
that name so they decided to you know come up with another name and came up
come up with another name and came up
come up with another name and came up with Nike which is the Greek goddess of
with Nike which is the Greek goddess of
with Nike which is the Greek goddess of victory and initially he didn’t like the
victory and initially he didn’t like the
victory and initially he didn’t like the name he thought you know he wanted to go
name he thought you know he wanted to go
name he thought you know he wanted to go with dimension six but he was managed to
with dimension six but he was managed to
with dimension six but he was managed to be convinced that Nike was a better name
be convinced that Nike was a better name
be convinced that Nike was a better name and so that stuck imagine of Nike was
and so that stuck imagine of Nike was
and so that stuck imagine of Nike was called Blue Ribbon sports or dimension
called Blue Ribbon sports or dimension
called Blue Ribbon sports or dimension six and again they’ve been a little
six and again they’ve been a little
six and again they’ve been a little bright child to whole bunch of different
bright child to whole bunch of different
bright child to whole bunch of different products and services too and then the
products and services too and then the
products and services too and then the last one just for this one here the
last one just for this one here the
last one just for this one here the quick seven tips look up definitions so
quick seven tips look up definitions so
quick seven tips look up definitions so this is where Twitter came from so
this is where Twitter came from so
this is where Twitter came from so Twitter was hatched from a day-long
Twitter was hatched from a day-long
Twitter was hatched from a day-long brainstorming session between the three
brainstorming session between the three
brainstorming session between the three founders Jack Dorsey Evan Williams biz
founders Jack Dorsey Evan Williams biz
founders Jack Dorsey Evan Williams biz stone and they actually began the
stone and they actually began the
stone and they actually began the company without having a name so one of
company without having a name so one of
company without having a name so one of the quotes here the working name was
the quotes here the working name was
the quotes here the working name was just status for a while it actually
just status for a while it actually
just status for a while it actually didn’t have a name we’re a name we’re
didn’t have a name we’re a name we’re
didn’t have a name we’re a name we’re trying to name it so I need to add a
trying to name it so I need to add a
trying to name it so I need to add a capital W there we came across the word
capital W there we came across the word
capital W there we came across the word Twitter and it was just perfect the
Twitter and it was just perfect the
Twitter and it was just perfect the definition was a short bursts of
definition was a short bursts of
definition was a short bursts of inconsequential information that’s the
inconsequential information that’s the
inconsequential information that’s the definition of a Twitter and chirps from
definition of a Twitter and chirps from
definition of a Twitter and chirps from birds and that’s exactly what the
birds and that’s exactly what the
birds and that’s exactly what the product was so they looked up meanings
product was so they looked up meanings
product was so they looked up meanings of the name different definitions and
of the name different definitions and
of the name different definitions and came up with the word Twitter so you
came up with the word Twitter so you
came up with the word Twitter so you know I don’t think that it really
know I don’t think that it really
know I don’t think that it really matters to too much what your company
matters to too much what your company
matters to too much what your company name is I know something you guys might
name is I know something you guys might
name is I know something you guys might disagree and looking at how these famous
disagree and looking at how these famous
disagree and looking at how these famous entrepreneurs came up with the name for
entrepreneurs came up with the name for
entrepreneurs came up with the name for themselves you’ll see that its range
themselves you’ll see that its range
themselves you’ll see that its range from a whole bunch of different options
from a whole bunch of different options
from a whole bunch of different options and again a lot of times the name
and again a lot of times the name
and again a lot of times the name doesn’t actually mean to too much but
doesn’t actually mean to too much but
doesn’t actually mean to too much but hopefully gives you guys some food for
hopefully gives you guys some food for
hopefully gives you guys some food for thought and sneak peek at an infographic
thought and sneak peek at an infographic
thought and sneak peek at an infographic that might be heading your way soon on
that might be heading your way soon on
that might be heading your way soon on our Facebook page so thanks for your
our Facebook page so thanks for your
our Facebook page so thanks for your time if you guys liked the video please
time if you guys liked the video please
time if you guys liked the video please give it a thumbs up below I always
give it a thumbs up below I always
give it a thumbs up below I always appreciate seeing those thumbs ups come
appreciate seeing those thumbs ups come
appreciate seeing those thumbs ups come in and it makes me want to do more of
in and it makes me want to do more of
in and it makes me want to do more of these videos for you guys and if you
these videos for you guys and if you
these videos for you guys and if you have a comment about this if you want to
have a comment about this if you want to
have a comment about this if you want to share how you came up with your name or
share how you came up with your name or
share how you came up with your name or if you have a question you want me to
if you have a question you want me to
if you have a question you want me to answer please leave a comment under the
answer please leave a comment under the
answer please leave a comment under the video and I’ll definitely check it out
video and I’ll definitely check it out
video and I’ll definitely check it out so thank you and we’ll see you on the
so thank you and we’ll see you on the
so thank you and we’ll see you on the next episode
”
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