the greatest people are self-managing they don’t need to be managed you if
they don’t need to be managed you if
they don’t need to be managed you if they know what if once they know what to
they know what if once they know what to
they know what if once they know what to do they’ll go figure out how to do it
do they’ll go figure out how to do it
do they’ll go figure out how to do it they don’t need to be managed at all
they don’t need to be managed at all
they don’t need to be managed at all what they need is a common vision and
what they need is a common vision and
what they need is a common vision and that’s what leadership is what
that’s what leadership is what
that’s what leadership is what leadership is is having a vision being
leadership is is having a vision being
leadership is is having a vision being able to articulate that so that people
able to articulate that so that people
able to articulate that so that people around you can understand it and getting
around you can understand it and getting
around you can understand it and getting a consensus on a common vision we wanted
a consensus on a common vision we wanted
a consensus on a common vision we wanted people that were insanely great at what
people that were insanely great at what
people that were insanely great at what they did but were not necessarily those
they did but were not necessarily those
they did but were not necessarily those seasoned professionals but who has on at
seasoned professionals but who has on at
seasoned professionals but who has on at the tips of their fingers and in their
the tips of their fingers and in their
the tips of their fingers and in their passion the latest understanding of
passion the latest understanding of
passion the latest understanding of where technology was and what we could
where technology was and what we could
where technology was and what we could do with that technology and who wanted
do with that technology and who wanted
do with that technology and who wanted to bring that to lots of people so the
to bring that to lots of people so the
to bring that to lots of people so the neatest thing that happens is when you
neatest thing that happens is when you
neatest thing that happens is when you get a core group of you know 10 great
get a core group of you know 10 great
get a core group of you know 10 great people that it becomes self-policing as
people that it becomes self-policing as
people that it becomes self-policing as to who they let into that group so I
to who they let into that group so I
to who they let into that group so I consider the most important job of
consider the most important job of
consider the most important job of someone like myself is recruiting
someone like myself is recruiting
someone like myself is recruiting agonized over hiring we had interviews I
agonized over hiring we had interviews I
agonized over hiring we had interviews I go back and look at some of the
go back and look at some of the
go back and look at some of the interviews again they would start at
interviews again they would start at
interviews again they would start at 9:00 or 10:00 in the morning and go
9:00 or 10:00 in the morning and go
9:00 or 10:00 in the morning and go through dinner a new interviewee would
through dinner a new interviewee would
through dinner a new interviewee would talk to everybody in the building at
talk to everybody in the building at
talk to everybody in the building at least once maybe a couple times and then
least once maybe a couple times and then
least once maybe a couple times and then come back for another round of
come back for another round of
come back for another round of interviews and then we’d all get
interviews and then we’d all get
interviews and then we’d all get together and talk about it and then
together and talk about it and then
together and talk about it and then before that no no no it’s critical part
before that no no no it’s critical part
before that no no no it’s critical part of the interview at least to my mind was
of the interview at least to my mind was
of the interview at least to my mind was when we finally decided we liked them
when we finally decided we liked them
when we finally decided we liked them enough to show them the Macintosh
enough to show them the Macintosh
enough to show them the Macintosh prototype and then snap them down in
prototype and then snap them down in
prototype and then snap them down in front of it and if they just kind of
front of it and if they just kind of
front of it and if they just kind of were bored or said this is a nice
were bored or said this is a nice
were bored or said this is a nice computer we don’t want it we wanted
computer we don’t want it we wanted
computer we don’t want it we wanted their eyes to light up and then to get
their eyes to light up and then to get
their eyes to light up and then to get really excited and then we knew they
really excited and then we knew they
really excited and then we knew they were one of us and everybody just wanted
were one of us and everybody just wanted
were one of us and everybody just wanted to work not because it was work that had
to work not because it was work that had
to work not because it was work that had to be done but it was because something
to be done but it was because something
to be done but it was because something that we really believed in that was just
that we really believed in that was just
that we really believed in that was just going to really make a difference and
going to really make a difference and
going to really make a difference and that’s what kept the whole thing going
that’s what kept the whole thing going
that’s what kept the whole thing going we all wanted exactly the same thing
we all wanted exactly the same thing
we all wanted exactly the same thing instead of spending our time arguing
instead of spending our time arguing
instead of spending our time arguing about what the computer should be we all
about what the computer should be we all
about what the computer should be we all knew what the computer should be and we
knew what the computer should be and we
knew what the computer should be and we just went in debt we went through that
just went in debt we went through that
just went in debt we went through that stage and Apple where we went out and we
stage and Apple where we went out and we
stage and Apple where we went out and we thought oh we’re going to be a big
thought oh we’re going to be a big
thought oh we’re going to be a big company let’s hire professional
company let’s hire professional
company let’s hire professional management we went out and hired a bunch
management we went out and hired a bunch
management we went out and hired a bunch of professional management it didn’t
of professional management it didn’t
of professional management it didn’t work at all most of them were bozos they
work at all most of them were bozos they
work at all most of them were bozos they knew how to manage but they didn’t know
knew how to manage but they didn’t know
knew how to manage but they didn’t know how to do anything
how to do anything
how to do anything and so what if you’re a great person why
and so what if you’re a great person why
and so what if you’re a great person why do you want to work for something you
do you want to work for something you
do you want to work for something you can’t learn anything from and you know
can’t learn anything from and you know
can’t learn anything from and you know what’s interesting you know who the best
what’s interesting you know who the best
what’s interesting you know who the best managers are there are the great
managers are there are the great
managers are there are the great individual contributors who never ever
individual contributors who never ever
individual contributors who never ever want to be a manager but the side they
want to be a manager but the side they
want to be a manager but the side they have to be a manager because every no
have to be a manager because every no
have to be a manager because every no one else is going to be able to do as
one else is going to be able to do as
one else is going to be able to do as good a job as them after hiring two
good a job as them after hiring two
good a job as them after hiring two professional managers from outside the
professional managers from outside the
professional managers from outside the company and firing them both jobs
company and firing them both jobs
company and firing them both jobs gambled on Debbie Coleman a member of
gambled on Debbie Coleman a member of
gambled on Debbie Coleman a member of the Macintosh team 32 years old an
the Macintosh team 32 years old an
the Macintosh team 32 years old an English literature major with an MBA
English literature major with an MBA
English literature major with an MBA from Stanford
from Stanford
from Stanford Debbie was a financial manager with no
Debbie was a financial manager with no
Debbie was a financial manager with no experience in manufacturing I mean
experience in manufacturing I mean
experience in manufacturing I mean there’s no way in the world anybody else
there’s no way in the world anybody else
there’s no way in the world anybody else but give me this chance to run this kind
but give me this chance to run this kind
but give me this chance to run this kind of operation and I don’t kid myself
of operation and I don’t kid myself
of operation and I don’t kid myself about that this is an incredible high
about that this is an incredible high
about that this is an incredible high risk both for myself personally and
risk both for myself personally and
risk both for myself personally and professionally and for Apple as the
professionally and for Apple as the
professionally and for Apple as the company that put a person like myself in
company that put a person like myself in
company that put a person like myself in this job I mean they’re really betting
this job I mean they’re really betting
this job I mean they’re really betting on a lot of things we’re betting that my
on a lot of things we’re betting that my
on a lot of things we’re betting that my skills at organizational effectiveness
skills at organizational effectiveness
skills at organizational effectiveness you know override all of you know lack
you know override all of you know lack
you know override all of you know lack of technology lack of experience lack of
of technology lack of experience lack of
of technology lack of experience lack of you know time and manufacturing so it’s
you know time and manufacturing so it’s
you know time and manufacturing so it’s a big risk and I’m just an example in
a big risk and I’m just an example in
a big risk and I’m just an example in every single person on the Mac team
every single person on the Mac team
every single person on the Mac team almost to your you know entry level
almost to your you know entry level
almost to your you know entry level person you can say that about this is a
person you can say that about this is a
person you can say that about this is a place where people were afforded
place where people were afforded
place where people were afforded incredibly unique opportunities to prove
incredibly unique opportunities to prove
incredibly unique opportunities to prove that they could do it fit them they
that they could do it fit them they
that they could do it fit them they could write the book again inscribed
could write the book again inscribed
could write the book again inscribed inside the casing of every Macintosh
inside the casing of every Macintosh
inside the casing of every Macintosh unseen by the consumer are the
unseen by the consumer are the
unseen by the consumer are the signatures of the whole team this is
signatures of the whole team this is
signatures of the whole team this is Apple’s way of affirming that their
Apple’s way of affirming that their
Apple’s way of affirming that their latest innovation is a product of the
latest innovation is a product of the
latest innovation is a product of the individuals who created it not the
individuals who created it not the
individuals who created it not the corporation
”
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