
I succeeded because I had to well I have made a lot of great products but there’s
made a lot of great products but there’s
made a lot of great products but there’s also been some real you know duds
also been some real you know duds
also been some real you know duds that’s what successful business is all
that’s what successful business is all
that’s what successful business is all about spotting new opportunities and
about spotting new opportunities and
about spotting new opportunities and exploiting them I have to be half dead
exploiting them I have to be half dead
exploiting them I have to be half dead not to not go to work
not to not go to work
not to not go to work I got TM philosophy which is stick to
I got TM philosophy which is stick to
I got TM philosophy which is stick to what you know generally people that stay
what you know generally people that stay
what you know generally people that stay with you are motivated not necessarily
with you are motivated not necessarily
with you are motivated not necessarily just by money but they’re motivated by
just by money but they’re motivated by
just by money but they’re motivated by the enjoyment answer emails immediately
the enjoyment answer emails immediately
the enjoyment answer emails immediately answer people’s questions immediately
answer people’s questions immediately
answer people’s questions immediately that’s been my success I would not take
that’s been my success I would not take
that’s been my success I would not take on something that I couldn’t see a light
on something that I couldn’t see a light
on something that I couldn’t see a light at the end of the tunnel because if you
at the end of the tunnel because if you
at the end of the tunnel because if you engrossed yourself too much in the
engrossed yourself too much in the
engrossed yourself too much in the day-to-day running of the business you
day-to-day running of the business you
day-to-day running of the business you might find that the world is passing you
might find that the world is passing you
might find that the world is passing you by I can only talk from my experience my
by I can only talk from my experience my
by I can only talk from my experience my products did the talking here’s an
products did the talking here’s an
products did the talking here’s an English business magnate political
English business magnate political
English business magnate political adviser and television personality
adviser and television personality
adviser and television personality in 2007 he sold his remaining interest
in 2007 he sold his remaining interest
in 2007 he sold his remaining interest in his Amstrad company which was his
in his Amstrad company which was his
in his Amstrad company which was his most well known and most successful
most well known and most successful
most well known and most successful business venture he has an estimated
business venture he has an estimated
business venture he has an estimated fortune of 1.4 billion pounds he’s Alan
fortune of 1.4 billion pounds he’s Alan
fortune of 1.4 billion pounds he’s Alan Michael sugar and here are his top ten
Michael sugar and here are his top ten
Michael sugar and here are his top ten rules for success I don’t wish to
rules for success I don’t wish to
rules for success I don’t wish to alienate people here about what I’m
alienate people here about what I’m
alienate people here about what I’m about to say but you know your destiny
about to say but you know your destiny
about to say but you know your destiny is in your hands and I succeeded because
is in your hands and I succeeded because
is in your hands and I succeeded because I had to and no one sorted anything out
I had to and no one sorted anything out
I had to and no one sorted anything out for me
for me
for me I didn’t ask go to any government and
I didn’t ask go to any government and
I didn’t ask go to any government and said pretty please find me some work
said pretty please find me some work
said pretty please find me some work please and do something for me because
please and do something for me because
please and do something for me because it was a waste of bloody time simply
it was a waste of bloody time simply
it was a waste of bloody time simply that a waste of time and if I was going
that a waste of time and if I was going
that a waste of time and if I was going to do something I had to do it myself
to do something I had to do it myself
to do something I had to do it myself that’s it and and I would say to every
that’s it and and I would say to every
that’s it and and I would say to every one of you here don’t sit around relying
one of you here don’t sit around relying
one of you here don’t sit around relying upon magically some government going to
upon magically some government going to
upon magically some government going to create an environment that’s going to
create an environment that’s going to
create an environment that’s going to make it easy for you to find work and
make it easy for you to find work and
make it easy for you to find work and find jobs you’ve got to go out there and
find jobs you’ve got to go out there and
find jobs you’ve got to go out there and fight for it yourself I’m sorry
fight for it yourself I’m sorry
fight for it yourself I’m sorry to say I can’t give you any other any
to say I can’t give you any other any
to say I can’t give you any other any other form of advice if you want
other form of advice if you want
other form of advice if you want something bad enough you do it and if
something bad enough you do it and if
something bad enough you do it and if you look at some of these wannabes that
you look at some of these wannabes that
you look at some of these wannabes that make themselves television stars or and
make themselves television stars or and
make themselves television stars or and pop stars and all that type of stuff
pop stars and all that type of stuff
pop stars and all that type of stuff they have a desire to want to be famous
they have a desire to want to be famous
they have a desire to want to be famous and they don’t stop until they’re
and they don’t stop until they’re
and they don’t stop until they’re recognized and they do and half the
recognized and they do and half the
recognized and they do and half the people that you see on television these
people that you see on television these
people that you see on television these days in the entertainment industry are
days in the entertainment industry are
days in the entertainment industry are those that added determination that
those that added determination that
those that added determination that wanted to do it and I’ll add a little
wanted to do it and I’ll add a little
wanted to do it and I’ll add a little rider to that none of them can blood
rider to that none of them can blood
rider to that none of them can blood using not helpful right I mean you
using not helpful right I mean you
using not helpful right I mean you didn’t find that helpful answer but
didn’t find that helpful answer but
didn’t find that helpful answer but you’re going to control your destiny I’m
you’re going to control your destiny I’m
you’re going to control your destiny I’m telling you no one else is going to do
telling you no one else is going to do
telling you no one else is going to do it not unless you’ve got rich dead have
it not unless you’ve got rich dead have
it not unless you’ve got rich dead have you got a rich dad a rich uncle no well
you got a rich dad a rich uncle no well
you got a rich dad a rich uncle no well then that’s it you’re gonna have to do
then that’s it you’re gonna have to do
then that’s it you’re gonna have to do it yourself and then you have to be
it yourself and then you have to be
it yourself and then you have to be realistic also I’m not a dreamer things
realistic also I’m not a dreamer things
realistic also I’m not a dreamer things you know and that’s one thing people
you know and that’s one thing people
you know and that’s one thing people have said about me after the event when
have said about me after the event when
have said about me after the event when we you know I talk as if I’ve always
we you know I talk as if I’ve always
we you know I talk as if I’ve always made great products well I have made a
made great products well I have made a
made great products well I have made a lot of great products but there’s also
lot of great products but there’s also
lot of great products but there’s also been some real you know duds and one of
been some real you know duds and one of
been some real you know duds and one of the things about me is is that as much
the things about me is is that as much
the things about me is is that as much as I well as I know the marketplace and
as I well as I know the marketplace and
as I well as I know the marketplace and know if I got a hit on my hand I also
know if I got a hit on my hand I also
know if I got a hit on my hand I also know when I got a dud on my hand and
know when I got a dud on my hand and
know when I got a dud on my hand and know to cut wipe your face get out and
know to cut wipe your face get out and
know to cut wipe your face get out and clear it out and get rid of it don’t
clear it out and get rid of it don’t
clear it out and get rid of it don’t waste any more time move on and I think
waste any more time move on and I think
waste any more time move on and I think a lot of people are not prepared to
a lot of people are not prepared to
a lot of people are not prepared to recognize that something’s been a
recognize that something’s been a
recognize that something’s been a failure
failure
failure you knew successful by on many occasions
you knew successful by on many occasions
you knew successful by on many occasions by learning mistakes from from your
by learning mistakes from from your
by learning mistakes from from your failures also a successful business
failures also a successful business
failures also a successful business person needs to exploit the market but
person needs to exploit the market but
person needs to exploit the market but the sector that they are in they need to
the sector that they are in they need to
the sector that they are in they need to have a great understanding of it they
have a great understanding of it they
have a great understanding of it they need to constantly monitor the market
need to constantly monitor the market
need to constantly monitor the market place and spot opportunities
place and spot opportunities
place and spot opportunities that’s what successful business is all
that’s what successful business is all
that’s what successful business is all about spotting new opportunities and
about spotting new opportunities and
about spotting new opportunities and exploiting them most success stories in
exploiting them most success stories in
exploiting them most success stories in expansion of
expansion of
expansion of businesses are based upon enhancements
businesses are based upon enhancements
businesses are based upon enhancements learnt from the core business that
learnt from the core business that
learnt from the core business that you’re already in adding additional
you’re already in adding additional
you’re already in adding additional features the products expanding product
features the products expanding product
features the products expanding product ranges ideas that come from what you’re
ranges ideas that come from what you’re
ranges ideas that come from what you’re already doing particularly in
already doing particularly in
already doing particularly in manufacturing your own employees can
manufacturing your own employees can
manufacturing your own employees can actually come up with some spark of
actually come up with some spark of
actually come up with some spark of genius in streamlining the production
genius in streamlining the production
genius in streamlining the production process so that you may have never
process so that you may have never
process so that you may have never thought about before
thought about before
thought about before so that could save you lots and lots of
so that could save you lots and lots of
so that could save you lots and lots of money or suddenly come up with an idea
money or suddenly come up with an idea
money or suddenly come up with an idea based upon the product that you’re
based upon the product that you’re
based upon the product that you’re producing that is allied to it when you
producing that is allied to it when you
producing that is allied to it when you come from the working-class background
come from the working-class background
come from the working-class background that I come from I feel guilty at ten to
that I come from I feel guilty at ten to
that I come from I feel guilty at ten to five if I’m not in the office I know
five if I’m not in the office I know
five if I’m not in the office I know that might sound strange to you but
that might sound strange to you but
that might sound strange to you but that’s a fact that it is there’s a work
that’s a fact that it is there’s a work
that’s a fact that it is there’s a work ethic that I have to be half dead not to
ethic that I have to be half dead not to
ethic that I have to be half dead not to not go to work it’s a kind of a work
not go to work it’s a kind of a work
not go to work it’s a kind of a work ethic that’s built into me yeah but
ethic that’s built into me yeah but
ethic that’s built into me yeah but nevertheless having said all that the
nevertheless having said all that the
nevertheless having said all that the weekends that was it it’s over
weekends that was it it’s over
weekends that was it it’s over switch off like like Friday night as you
switch off like like Friday night as you
switch off like like Friday night as you got back from the office or from the
got back from the office or from the
got back from the office or from the work or from the factory or whatever
work or from the factory or whatever
work or from the factory or whatever it don’t matter what was buzzing around
it don’t matter what was buzzing around
it don’t matter what was buzzing around in my head it was off like a light
in my head it was off like a light
in my head it was off like a light switch and that’s it done let it
switch and that’s it done let it
switch and that’s it done let it interfere very rarely let it interfere
interfere very rarely let it interfere
interfere very rarely let it interfere with the weekend and then Monday morning
with the weekend and then Monday morning
with the weekend and then Monday morning bang back on it again as if you flick
bang back on it again as if you flick
bang back on it again as if you flick the switch on again so I have a bit of
the switch on again so I have a bit of
the switch on again so I have a bit of discipline in that respect yeah I got AM
discipline in that respect yeah I got AM
discipline in that respect yeah I got AM philosophy which is stick to what you
philosophy which is stick to what you
philosophy which is stick to what you know and real estate you know as I
know and real estate you know as I
know and real estate you know as I explained in detail already is something
explained in detail already is something
explained in detail already is something that I know now
that I know now
that I know now and of course electronics is something
and of course electronics is something
and of course electronics is something that I know and the answers very simply
that I know and the answers very simply
that I know and the answers very simply is no I wouldn’t invest in a business
is no I wouldn’t invest in a business
is no I wouldn’t invest in a business that I didn’t understand I would invest
that I didn’t understand I would invest
that I didn’t understand I would invest in businesses that I understood but
in businesses that I understood but
in businesses that I understood but didn’t necessarily want to run them
didn’t necessarily want to run them
didn’t necessarily want to run them right so and I think that’s a good
right so and I think that’s a good
right so and I think that’s a good philosophy also is to stick to what you
philosophy also is to stick to what you
philosophy also is to stick to what you know but generally people that stay with
know but generally people that stay with
know but generally people that stay with you are motivated not necessarily just
you are motivated not necessarily just
you are motivated not necessarily just by money but they’re motivated by the
by money but they’re motivated by the
by money but they’re motivated by the enjoyment or the excitement of what
enjoyment or the excitement of what
enjoyment or the excitement of what you’re creating and the fact that you
you’re creating and the fact that you
you’re creating and the fact that you you know you make them part of a team
you know you make them part of a team
you know you make them part of a team you know and that they can see that
you know and that they can see that
you know and that they can see that they’re actually achieving something
they’re actually achieving something
they’re actually achieving something towards the goal of the organization and
towards the goal of the organization and
towards the goal of the organization and I think if you ostracize people or you
I think if you ostracize people or you
I think if you ostracize people or you don’t show them your appreciation in
don’t show them your appreciation in
don’t show them your appreciation in that way then you can expect them not to
that way then you can expect them not to
that way then you can expect them not to show that loyalty well you’ve gone from
show that loyalty well you’ve gone from
show that loyalty well you’ve gone from looking out of windows at classrooms to
looking out of windows at classrooms to
looking out of windows at classrooms to having a very regimented timetable on
having a very regimented timetable on
having a very regimented timetable on the weekend so how did you develop such
the weekend so how did you develop such
the weekend so how did you develop such a good self-discipline I don’t know I am
a good self-discipline I don’t know I am
a good self-discipline I don’t know I am very disciplined that’s all I can say –
very disciplined that’s all I can say –
very disciplined that’s all I can say – very very disciplined a creature of
very very disciplined a creature of
very very disciplined a creature of habit what’s that thing that good’s it
habit what’s that thing that good’s it
habit what’s that thing that good’s it called OCD or something again if you
called OCD or something again if you
called OCD or something again if you look at my desk you’ll see all the pens
look at my desk you’ll see all the pens
look at my desk you’ll see all the pens lined up like that and the piece of
lined up like that and the piece of
lined up like that and the piece of paper over here and the cup over there
paper over here and the cup over there
paper over here and the cup over there and all that so I’m just very
and all that so I’m just very
and all that so I’m just very disciplined that’s it and I think in
disciplined that’s it and I think in
disciplined that’s it and I think in business and in life I’ve worked on the
business and in life I’ve worked on the
business and in life I’ve worked on the work on the principle of clear my desk
work on the principle of clear my desk
work on the principle of clear my desk every minute or every day and so answer
every minute or every day and so answer
every minute or every day and so answer emails immediately answer people’s
emails immediately answer people’s
emails immediately answer people’s questions immediately that’s been my
questions immediately that’s been my
questions immediately that’s been my success in running my company that I’m
success in running my company that I’m
success in running my company that I’m there – like a springboard if you like
there – like a springboard if you like
there – like a springboard if you like for employees to tell me what their
for employees to tell me what their
for employees to tell me what their issue is and then to give them a quick
issue is and then to give them a quick
issue is and then to give them a quick resolution or to it so they can get on
resolution or to it so they can get on
resolution or to it so they can get on and deal with it so that’s my discipline
and deal with it so that’s my discipline
and deal with it so that’s my discipline and I would heartily recommend it to all
and I would heartily recommend it to all
and I would heartily recommend it to all of you if you decide to become you
of you if you decide to become you
of you if you decide to become you should be disciplined you should
should be disciplined you should
should be disciplined you should discipline yourself because it’s not a
discipline yourself because it’s not a
discipline yourself because it’s not a bad way of life we’ve been through an
bad way of life we’ve been through an
bad way of life we’ve been through an era of massive bankruptcies or
era of massive bankruptcies or
era of massive bankruptcies or liquidations and receiverships
liquidations and receiverships
liquidations and receiverships particularly in the property world where
particularly in the property world where
particularly in the property world where lots of money has been has been leant
lots of money has been has been leant
lots of money has been has been leant against assets which were overvalued for
against assets which were overvalued for
against assets which were overvalued for example I fortunately it didn’t play in
example I fortunately it didn’t play in
example I fortunately it didn’t play in that market and my my sons in this
that market and my my sons in this
that market and my my sons in this business women he kind of sat around
business women he kind of sat around
business women he kind of sat around watching what was going on and knowing
watching what was going on and knowing
watching what was going on and knowing that this is a false a false market see
that this is a false a false market see
that this is a false a false market see I would not take on something that I
I would not take on something that I
I would not take on something that I couldn’t pay for myself I would not take
couldn’t pay for myself I would not take
couldn’t pay for myself I would not take on something that I couldn’t see a light
on something that I couldn’t see a light
on something that I couldn’t see a light at the end of the tunnel where we come
at the end of the tunnel where we come
at the end of the tunnel where we come out of it yeah and I know that’s pretty
out of it yeah and I know that’s pretty
out of it yeah and I know that’s pretty much stating the obvious and it doesn’t
much stating the obvious and it doesn’t
much stating the obvious and it doesn’t apply to all businesses but I think it’s
apply to all businesses but I think it’s
apply to all businesses but I think it’s a good philosophy as to always over kind
a good philosophy as to always over kind
a good philosophy as to always over kind of a wake-up call we be it weekly
of a wake-up call we be it weekly
of a wake-up call we be it weekly monthly or six monthly where you are
monthly or six monthly where you are
monthly or six monthly where you are where you’re going what you’re doing and
where you’re going what you’re doing and
where you’re going what you’re doing and it’s easier in some businesses because
it’s easier in some businesses because
it’s easier in some businesses because you know it’s blatantly obvious where
you know it’s blatantly obvious where
you know it’s blatantly obvious where you’re going in some businesses because
you’re going in some businesses because
you’re going in some businesses because if it’s a retail businesses have you got
if it’s a retail businesses have you got
if it’s a retail businesses have you got customers have coming across the table
customers have coming across the table
customers have coming across the table or at the counter or not in other
or at the counter or not in other
or at the counter or not in other businesses particular service businesses
businesses particular service businesses
businesses particular service businesses where there is no product that you touch
where there is no product that you touch
where there is no product that you touch and feel and that your income comes from
and feel and that your income comes from
and feel and that your income comes from being an agent for example you have to
being an agent for example you have to
being an agent for example you have to constantly look at your overheads and
constantly look at your overheads and
constantly look at your overheads and your costs and I think that is
your costs and I think that is
your costs and I think that is cost-control
cost-control
cost-control regular wake-up calls regular checks of
regular wake-up calls regular checks of
regular wake-up calls regular checks of where you are status checks of where you
where you are status checks of where you
where you are status checks of where you are will keep you afloat you need to set
are will keep you afloat you need to set
are will keep you afloat you need to set aside a day per week where you divorce
aside a day per week where you divorce
aside a day per week where you divorce yourself from the day-to-day activity of
yourself from the day-to-day activity of
yourself from the day-to-day activity of your company you must have someone
your company you must have someone
your company you must have someone inside the company who you trust
inside the company who you trust
inside the company who you trust god forbid you ever got run over by a
god forbid you ever got run over by a
god forbid you ever got run over by a number six bus think of that person who
number six bus think of that person who
number six bus think of that person who would have to take control and put that
would have to take control and put that
would have to take control and put that person in control for that day
person in control for that day
person in control for that day or for those two days and then use those
or for those two days and then use those
or for those two days and then use those two days to go out into the marketplace
two days to go out into the marketplace
two days to go out into the marketplace to find yourself some new business or at
to find yourself some new business or at
to find yourself some new business or at least observe where your competitors are
least observe where your competitors are
least observe where your competitors are getting up to and what they’re doing in
getting up to and what they’re doing in
getting up to and what they’re doing in order to see how the market is changing
order to see how the market is changing
order to see how the market is changing because if you engross yourself too much
because if you engross yourself too much
because if you engross yourself too much in the day-to-day running of the
in the day-to-day running of the
in the day-to-day running of the business you might find that the world
business you might find that the world
business you might find that the world is passing you by and you’re missing
is passing you by and you’re missing
is passing you by and you’re missing opportunities well I think that you
opportunities well I think that you
opportunities well I think that you could be I mean the point is is that
could be I mean the point is is that
could be I mean the point is is that there’s there’s there’s the the
there’s there’s there’s the the
there’s there’s there’s the the integrity and honesty as far as I’m
integrity and honesty as far as I’m
integrity and honesty as far as I’m concerned goes without saying and you
concerned goes without saying and you
concerned goes without saying and you could push that to one side at the
could push that to one side at the
could push that to one side at the moment because you can be honest and
moment because you can be honest and
moment because you can be honest and have a high integrity but if you’ve got
have a high integrity but if you’ve got
have a high integrity but if you’ve got lousy product and your prices are too
lousy product and your prices are too
lousy product and your prices are too high it’s irrelevant so it’s a mixture
high it’s irrelevant so it’s a mixture
high it’s irrelevant so it’s a mixture of of spotting opportunities I mean
of of spotting opportunities I mean
of of spotting opportunities I mean targeting from the top of your own
targeting from the top of your own
targeting from the top of your own business spotting opportunities products
business spotting opportunities products
business spotting opportunities products services that you want to offer that are
services that you want to offer that are
services that you want to offer that are that do bring value to whomever you’re
that do bring value to whomever you’re
that do bring value to whomever you’re going to sell them to and then having
going to sell them to and then having
going to sell them to and then having the the the the the nouse to go and sell
the the the the the nouse to go and sell
the the the the the nouse to go and sell them I mean again this young man’s
them I mean again this young man’s
them I mean again this young man’s question over there it’s very very
question over there it’s very very
question over there it’s very very similar you know I get asked a lot in
similar you know I get asked a lot in
similar you know I get asked a lot in similar question in universities and
similar question in universities and
similar question in universities and places like this you don’t just jump out
places like this you don’t just jump out
places like this you don’t just jump out of bed one Monday morning and I want to
of bed one Monday morning and I want to
of bed one Monday morning and I want to be Richard Branson I’m going to start an
be Richard Branson I’m going to start an
be Richard Branson I’m going to start an airline like that I want to start an
airline like that I want to start an
airline like that I want to start an airline tomorrow morning you know now
airline tomorrow morning you know now
airline tomorrow morning you know now total nonsense well if you’ve got any
total nonsense well if you’ve got any
total nonsense well if you’ve got any money no but honest an airline tomorrow
money no but honest an airline tomorrow
money no but honest an airline tomorrow morning you say there’s a certain
morning you say there’s a certain
morning you say there’s a certain realism as to what as to what one month
realism as to what as to what one month
realism as to what as to what one month needs to do secondly you’ve got to look
needs to do secondly you’ve got to look
needs to do secondly you’ve got to look at you’ve got you’ve got to also have a
at you’ve got you’ve got to also have a
at you’ve got you’ve got to also have a realistic point of view I knew I’m
realistic point of view I knew I’m
realistic point of view I knew I’m starting I’ve got a new business what do
starting I’ve got a new business what do
starting I’ve got a new business what do I offer somebody what do I offer my
I offer somebody what do I offer my
I offer somebody what do I offer my potential customer what am i got that
potential customer what am i got that
potential customer what am i got that they can’t already get from 20 or 30 or
they can’t already get from 20 or 30 or
they can’t already get from 20 or 30 or 40 or 50 other people because if I’m not
40 or 50 other people because if I’m not
40 or 50 other people because if I’m not offering anything different then I’ve
offering anything different then I’ve
offering anything different then I’ve got a tough job ahead of me
got a tough job ahead of me
got a tough job ahead of me and I think you have to continually test
and I think you have to continually test
and I think you have to continually test yourself on that basis I used to test
yourself on that basis I used to test
yourself on that basis I used to test myself with products is this a good
myself with products is this a good
myself with products is this a good product or not well is anybody else got
product or not well is anybody else got
product or not well is anybody else got one or is it the same as what other
one or is it the same as what other
one or is it the same as what other people have got what half the price does
people have got what half the price does
people have got what half the price does it do more as it got different features
it do more as it got different features
it do more as it got different features on it is it look better if the market
on it is it look better if the market
on it is it look better if the market ready for it that’s the test and from my
ready for it that’s the test and from my
ready for it that’s the test and from my point of view and I can only talk from
point of view and I can only talk from
point of view and I can only talk from my experience my products did the
my experience my products did the
my experience my products did the talking you know I could be the greatest
talking you know I could be the greatest
talking you know I could be the greatest salesman in the world the most charming
salesman in the world the most charming
salesman in the world the most charming person in the world whatever you want to
person in the world whatever you want to
person in the world whatever you want to be you could advertise and do whatever
be you could advertise and do whatever
be you could advertise and do whatever you want if the product sucks then you
you want if the product sucks then you
you want if the product sucks then you got no business
thank you guys so much for watching I
thank you guys so much for watching I hope you enjoyed the video I made it
hope you enjoyed the video I made it
hope you enjoyed the video I made it because Ian Farrelly asked me to so
because Ian Farrelly asked me to so
because Ian Farrelly asked me to so there’s a famous entrepreneur that you
there’s a famous entrepreneur that you
there’s a famous entrepreneur that you want me to profile next leave in the
want me to profile next leave in the
want me to profile next leave in the comments below and I’ll see what I can
comments below and I’ll see what I can
comments below and I’ll see what I can do I’d also love to know which of Alan
do I’d also love to know which of Alan
do I’d also love to know which of Alan Sugar’s top 10 rules meant the most to
Sugar’s top 10 rules meant the most to
Sugar’s top 10 rules meant the most to you leave it in the comments he’ll join
you leave it in the comments he’ll join
you leave it in the comments he’ll join in the discussion thank you so much for
in the discussion thank you so much for
in the discussion thank you so much for watching continue to believe and I’ll
watching continue to believe and I’ll
watching continue to believe and I’ll see you soon
do you think sirs like apprentice have
do you think sirs like apprentice have generally a positive impact on
generally a positive impact on
generally a positive impact on entrepreneurship
entrepreneurship
entrepreneurship you mean the program yeah okay because
you mean the program yeah okay because
you mean the program yeah okay because your program is immensely successful I
your program is immensely successful I
your program is immensely successful I love it we all watch it but we haven’t
love it we all watch it but we haven’t
love it we all watch it but we haven’t seen big so far okay I think I’ll get
seen big so far okay I think I’ll get
seen big so far okay I think I’ll get what you’re saying but look you see I
what you’re saying but look you see I
what you’re saying but look you see I feel like I’m in the boardroom the
feel like I’m in the boardroom the
feel like I’m in the boardroom the candidate there no no III think I know
candidate there no no III think I know
candidate there no no III think I know where you go where you’re coming from
where you go where you’re coming from
where you go where you’re coming from okay the thing is is that you might you
okay the thing is is that you might you
okay the thing is is that you might you you like the program and I guess that
you like the program and I guess that
you like the program and I guess that you like it because you think it’s
you like it because you think it’s
you like it because you think it’s entertaining and you like looking at
entertaining and you like looking at
entertaining and you like looking at somebody you might think is a right
somebody you might think is a right
somebody you might think is a right numpty and that’s what make them and
numpty and that’s what make them and
numpty and that’s what make them and that’s why you like it
that’s why you like it
that’s why you like it what you don’t realize in the back of
what you don’t realize in the back of
what you don’t realize in the back of your mind is is that you are picking up
your mind is is that you are picking up
your mind is is that you are picking up some of the business message that is
some of the business message that is
some of the business message that is there okay now there was a project well
there okay now there was a project well
there okay now there was a project well you might not admit it but you are okay
you might not admit it but you are okay
you might not admit it but you are okay and the I can tell you that from when I
and the I can tell you that from when I
and the I can tell you that from when I started doing this apprentice thing the
started doing this apprentice thing the
started doing this apprentice thing the the amount of young people that are
the amount of young people that are
the amount of young people that are inspired by the program put aside all
inspired by the program put aside all
inspired by the program put aside all the all the fun and the laughed and all
the all the fun and the laughed and all
the all the fun and the laughed and all the clowns that you think you’ve come
the clowns that you think you’ve come
the clowns that you think you’ve come across the amount of people that are
across the amount of people that are
across the amount of people that are inspired by it the amount of people that
inspired by it the amount of people that
inspired by it the amount of people that where they are put to me their business
where they are put to me their business
where they are put to me their business ideas and I think it does it performs a
ideas and I think it does it performs a
ideas and I think it does it performs a very very good service amongst the young
very very good service amongst the young
very very good service amongst the young to be honest with you and you can’t get
to be honest with you and you can’t get
to be honest with you and you can’t get a better endorsement of it when it
a better endorsement of it when it
a better endorsement of it when it becomes part of the curriculum at some
becomes part of the curriculum at some
becomes part of the curriculum at some schools where they set up a mini a mini
schools where they set up a mini a mini
schools where they set up a mini a mini kind of apprentice
kind of apprentice
kind of apprentice task and the amount of times that I’ve
task and the amount of times that I’ve
task and the amount of times that I’ve been asked to attend schools to try and
been asked to attend schools to try and
been asked to attend schools to try and judge them so they just couldn’t do them
judge them so they just couldn’t do them
judge them so they just couldn’t do them there’s enough time in the day so yes it
there’s enough time in the day so yes it
there’s enough time in the day so yes it does inspire people it entertains and it
does inspire people it entertains and it
does inspire people it entertains and it inspires who inspires you in and why
inspires who inspires you in and why
inspires who inspires you in and why well I don’t I
well I don’t I
well I don’t I I wouldn’t say that where I’ve got today
I wouldn’t say that where I’ve got today
I wouldn’t say that where I’ve got today is because I was inspired by others I
is because I was inspired by others I
is because I was inspired by others I think the the the thing is I often say
think the the the thing is I often say
think the the the thing is I often say to people that you know you’re born with
to people that you know you’re born with
to people that you know you’re born with a certain thing here you know this kind
a certain thing here you know this kind
a certain thing here you know this kind of gut feeling this kind of
of gut feeling this kind of
of gut feeling this kind of determination you’re born with it I try
determination you’re born with it I try
determination you’re born with it I try to make the analogy of that some people
to make the analogy of that some people
to make the analogy of that some people are born with a talent if you locked me
are born with a talent if you locked me
are born with a talent if you locked me in a room with a piano teacher for
in a room with a piano teacher for
in a room with a piano teacher for example for one year no doubt at the end
example for one year no doubt at the end
example for one year no doubt at the end I could perhaps knock out a rendition
I could perhaps knock out a rendition
I could perhaps knock out a rendition roll out the barrel maybe would I ever
roll out the barrel maybe would I ever
roll out the barrel maybe would I ever be a concert pianist not in a million
be a concert pianist not in a million
be a concert pianist not in a million years because in that example that
years because in that example that
years because in that example that person has a talent and I think I was
person has a talent and I think I was
person has a talent and I think I was blessed with some kind of talent of some
blessed with some kind of talent of some
blessed with some kind of talent of some kind you say which which an eye for
kind you say which which an eye for
kind you say which which an eye for things a very fast brain to see the end
things a very fast brain to see the end
things a very fast brain to see the end or at the end conclusion normally the
or at the end conclusion normally the
or at the end conclusion normally the end conclusion I’m very you know all
end conclusion I’m very you know all
end conclusion I’m very you know all very skeptical of what can go wrong and
very skeptical of what can go wrong and
very skeptical of what can go wrong and that is something that I’m afraid to say
that is something that I’m afraid to say
that is something that I’m afraid to say you can’t go and buy in a book somewhere
you can’t go and buy in a book somewhere
you can’t go and buy in a book somewhere or go and buy a bottle of entrepreneur
or go and buy a bottle of entrepreneur
or go and buy a bottle of entrepreneur juice in boots or something like that
juice in boots or something like that
juice in boots or something like that you either born with it or not and it
you either born with it or not and it
you either born with it or not and it doesn’t but it doesn’t come out
doesn’t but it doesn’t come out
doesn’t but it doesn’t come out initially it is normally others that
initially it is normally others that
initially it is normally others that observe your attitude it is others that
observe your attitude it is others that
observe your attitude it is others that encourage your long so in my career I’ve
encourage your long so in my career I’ve
encourage your long so in my career I’ve kind of always had people that I
kind of always had people that I
kind of always had people that I respected and where did it where was my
respected and where did it where was my
respected and where did it where was my first respect well in my humble family
first respect well in my humble family
first respect well in my humble family it was to look up to an uncle of mine
it was to look up to an uncle of mine
it was to look up to an uncle of mine who was the only one that had a business
who was the only one that had a business
who was the only one that had a business he had a small shop not far from here
he had a small shop not far from here
he had a small shop not far from here actually in in in Victoria so he was
actually in in in Victoria so he was
actually in in in Victoria so he was someone I looked up to and of course it
someone I looked up to and of course it
someone I looked up to and of course it didn’t take very long that I passed him
didn’t take very long that I passed him
didn’t take very long that I passed him over and when I passed him over the next
over and when I passed him over the next
over and when I passed him over the next person I looked up to was one of the
person I looked up to was one of the
person I looked up to was one of the guys that I was buying stuff from
guys that I was buying stuff from
guys that I was buying stuff from because you know he was the man you know
because you know he was the man you know
because you know he was the man you know and then I passed him over also and
and then I passed him over also and
and then I passed him over also and eventually go out the ladder to reach
eventually go out the ladder to reach
eventually go out the ladder to reach someone by the name of Rupert Murdoch
someone by the name of Rupert Murdoch
someone by the name of Rupert Murdoch for example I haven’t passed him over
for example I haven’t passed him over
for example I haven’t passed him over yet
yet
yet and I never will but I mean on that
and I never will but I mean on that
and I never will but I mean on that climb
climb
climb there were great names like Lord
there were great names like Lord
there were great names like Lord Weinstock for example from GC great but
Weinstock for example from GC great but
Weinstock for example from GC great but the people that I admire for their and
the people that I admire for their and
the people that I admire for their and their skills and all that stuff and
their skills and all that stuff and
their skills and all that stuff and that’s the people you look up to it
that’s the people you look up to it
that’s the people you look up to it doesn’t that’s the motivation you get
doesn’t that’s the motivation you get
doesn’t that’s the motivation you get they have got their and they’ve done it
they have got their and they’ve done it
they have got their and they’ve done it somehow so I’m going to do the same
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