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Alan Michael Sugar Top 10 Rules For Success (@Lord_Sugar)


I succeeded because I had to well I have

I succeeded because I had to well I have made a lot of great products but there’s

made a lot of great products but there’s

made a lot of great products but there’s also been some real you know duds

also been some real you know duds

also been some real you know duds that’s what successful business is all

that’s what successful business is all

that’s what successful business is all about spotting new opportunities and

about spotting new opportunities and

about spotting new opportunities and exploiting them I have to be half dead

exploiting them I have to be half dead

exploiting them I have to be half dead not to not go to work

not to not go to work

not to not go to work I got TM philosophy which is stick to

I got TM philosophy which is stick to

I got TM philosophy which is stick to what you know generally people that stay

what you know generally people that stay

what you know generally people that stay with you are motivated not necessarily

with you are motivated not necessarily

with you are motivated not necessarily just by money but they’re motivated by

just by money but they’re motivated by

just by money but they’re motivated by the enjoyment answer emails immediately

the enjoyment answer emails immediately

the enjoyment answer emails immediately answer people’s questions immediately

answer people’s questions immediately

answer people’s questions immediately that’s been my success I would not take

that’s been my success I would not take

that’s been my success I would not take on something that I couldn’t see a light

on something that I couldn’t see a light

on something that I couldn’t see a light at the end of the tunnel because if you

at the end of the tunnel because if you

at the end of the tunnel because if you engrossed yourself too much in the

engrossed yourself too much in the

engrossed yourself too much in the day-to-day running of the business you

day-to-day running of the business you

day-to-day running of the business you might find that the world is passing you

might find that the world is passing you

might find that the world is passing you by I can only talk from my experience my

by I can only talk from my experience my

by I can only talk from my experience my products did the talking here’s an

products did the talking here’s an

products did the talking here’s an English business magnate political

English business magnate political

English business magnate political adviser and television personality

adviser and television personality

adviser and television personality in 2007 he sold his remaining interest

in 2007 he sold his remaining interest

in 2007 he sold his remaining interest in his Amstrad company which was his

in his Amstrad company which was his

in his Amstrad company which was his most well known and most successful

most well known and most successful

most well known and most successful business venture he has an estimated

business venture he has an estimated

business venture he has an estimated fortune of 1.4 billion pounds he’s Alan

fortune of 1.4 billion pounds he’s Alan

fortune of 1.4 billion pounds he’s Alan Michael sugar and here are his top ten

Michael sugar and here are his top ten

Michael sugar and here are his top ten rules for success I don’t wish to

rules for success I don’t wish to

rules for success I don’t wish to alienate people here about what I’m

alienate people here about what I’m

alienate people here about what I’m about to say but you know your destiny

about to say but you know your destiny

about to say but you know your destiny is in your hands and I succeeded because

is in your hands and I succeeded because

is in your hands and I succeeded because I had to and no one sorted anything out

I had to and no one sorted anything out

I had to and no one sorted anything out for me

for me

for me I didn’t ask go to any government and

I didn’t ask go to any government and

I didn’t ask go to any government and said pretty please find me some work

said pretty please find me some work

said pretty please find me some work please and do something for me because

please and do something for me because

please and do something for me because it was a waste of bloody time simply

it was a waste of bloody time simply

it was a waste of bloody time simply that a waste of time and if I was going

that a waste of time and if I was going

that a waste of time and if I was going to do something I had to do it myself

to do something I had to do it myself

to do something I had to do it myself that’s it and and I would say to every

that’s it and and I would say to every

that’s it and and I would say to every one of you here don’t sit around relying

one of you here don’t sit around relying

one of you here don’t sit around relying upon magically some government going to

upon magically some government going to

upon magically some government going to create an environment that’s going to

create an environment that’s going to

create an environment that’s going to make it easy for you to find work and

make it easy for you to find work and

make it easy for you to find work and find jobs you’ve got to go out there and

find jobs you’ve got to go out there and

find jobs you’ve got to go out there and fight for it yourself I’m sorry

fight for it yourself I’m sorry

fight for it yourself I’m sorry to say I can’t give you any other any

to say I can’t give you any other any

to say I can’t give you any other any other form of advice if you want

other form of advice if you want

other form of advice if you want something bad enough you do it and if

something bad enough you do it and if

something bad enough you do it and if you look at some of these wannabes that

you look at some of these wannabes that

you look at some of these wannabes that make themselves television stars or and

make themselves television stars or and

make themselves television stars or and pop stars and all that type of stuff

pop stars and all that type of stuff

pop stars and all that type of stuff they have a desire to want to be famous

they have a desire to want to be famous

they have a desire to want to be famous and they don’t stop until they’re

and they don’t stop until they’re

and they don’t stop until they’re recognized and they do and half the

recognized and they do and half the

recognized and they do and half the people that you see on television these

people that you see on television these

people that you see on television these days in the entertainment industry are

days in the entertainment industry are

days in the entertainment industry are those that added determination that

those that added determination that

those that added determination that wanted to do it and I’ll add a little

wanted to do it and I’ll add a little

wanted to do it and I’ll add a little rider to that none of them can blood

rider to that none of them can blood

rider to that none of them can blood using not helpful right I mean you

using not helpful right I mean you

using not helpful right I mean you didn’t find that helpful answer but

didn’t find that helpful answer but

didn’t find that helpful answer but you’re going to control your destiny I’m

you’re going to control your destiny I’m

you’re going to control your destiny I’m telling you no one else is going to do

telling you no one else is going to do

telling you no one else is going to do it not unless you’ve got rich dead have

it not unless you’ve got rich dead have

it not unless you’ve got rich dead have you got a rich dad a rich uncle no well

you got a rich dad a rich uncle no well

you got a rich dad a rich uncle no well then that’s it you’re gonna have to do

then that’s it you’re gonna have to do

then that’s it you’re gonna have to do it yourself and then you have to be

it yourself and then you have to be

it yourself and then you have to be realistic also I’m not a dreamer things

realistic also I’m not a dreamer things

realistic also I’m not a dreamer things you know and that’s one thing people

you know and that’s one thing people

you know and that’s one thing people have said about me after the event when

have said about me after the event when

have said about me after the event when we you know I talk as if I’ve always

we you know I talk as if I’ve always

we you know I talk as if I’ve always made great products well I have made a

made great products well I have made a

made great products well I have made a lot of great products but there’s also

lot of great products but there’s also

lot of great products but there’s also been some real you know duds and one of

been some real you know duds and one of

been some real you know duds and one of the things about me is is that as much

the things about me is is that as much

the things about me is is that as much as I well as I know the marketplace and

as I well as I know the marketplace and

as I well as I know the marketplace and know if I got a hit on my hand I also

know if I got a hit on my hand I also

know if I got a hit on my hand I also know when I got a dud on my hand and

know when I got a dud on my hand and

know when I got a dud on my hand and know to cut wipe your face get out and

know to cut wipe your face get out and

know to cut wipe your face get out and clear it out and get rid of it don’t

clear it out and get rid of it don’t

clear it out and get rid of it don’t waste any more time move on and I think

waste any more time move on and I think

waste any more time move on and I think a lot of people are not prepared to

a lot of people are not prepared to

a lot of people are not prepared to recognize that something’s been a

recognize that something’s been a

recognize that something’s been a failure

failure

failure you knew successful by on many occasions

you knew successful by on many occasions

you knew successful by on many occasions by learning mistakes from from your

by learning mistakes from from your

by learning mistakes from from your failures also a successful business

failures also a successful business

failures also a successful business person needs to exploit the market but

person needs to exploit the market but

person needs to exploit the market but the sector that they are in they need to

the sector that they are in they need to

the sector that they are in they need to have a great understanding of it they

have a great understanding of it they

have a great understanding of it they need to constantly monitor the market

need to constantly monitor the market

need to constantly monitor the market place and spot opportunities

place and spot opportunities

place and spot opportunities that’s what successful business is all

that’s what successful business is all

that’s what successful business is all about spotting new opportunities and

about spotting new opportunities and

about spotting new opportunities and exploiting them most success stories in

exploiting them most success stories in

exploiting them most success stories in expansion of

expansion of

expansion of businesses are based upon enhancements

businesses are based upon enhancements

businesses are based upon enhancements learnt from the core business that

learnt from the core business that

learnt from the core business that you’re already in adding additional

you’re already in adding additional

you’re already in adding additional features the products expanding product

features the products expanding product

features the products expanding product ranges ideas that come from what you’re

ranges ideas that come from what you’re

ranges ideas that come from what you’re already doing particularly in

already doing particularly in

already doing particularly in manufacturing your own employees can

manufacturing your own employees can

manufacturing your own employees can actually come up with some spark of

actually come up with some spark of

actually come up with some spark of genius in streamlining the production

genius in streamlining the production

genius in streamlining the production process so that you may have never

process so that you may have never

process so that you may have never thought about before

thought about before

thought about before so that could save you lots and lots of

so that could save you lots and lots of

so that could save you lots and lots of money or suddenly come up with an idea

money or suddenly come up with an idea

money or suddenly come up with an idea based upon the product that you’re

based upon the product that you’re

based upon the product that you’re producing that is allied to it when you

producing that is allied to it when you

producing that is allied to it when you come from the working-class background

come from the working-class background

come from the working-class background that I come from I feel guilty at ten to

that I come from I feel guilty at ten to

that I come from I feel guilty at ten to five if I’m not in the office I know

five if I’m not in the office I know

five if I’m not in the office I know that might sound strange to you but

that might sound strange to you but

that might sound strange to you but that’s a fact that it is there’s a work

that’s a fact that it is there’s a work

that’s a fact that it is there’s a work ethic that I have to be half dead not to

ethic that I have to be half dead not to

ethic that I have to be half dead not to not go to work it’s a kind of a work

not go to work it’s a kind of a work

not go to work it’s a kind of a work ethic that’s built into me yeah but

ethic that’s built into me yeah but

ethic that’s built into me yeah but nevertheless having said all that the

nevertheless having said all that the

nevertheless having said all that the weekends that was it it’s over

weekends that was it it’s over

weekends that was it it’s over switch off like like Friday night as you

switch off like like Friday night as you

switch off like like Friday night as you got back from the office or from the

got back from the office or from the

got back from the office or from the work or from the factory or whatever

work or from the factory or whatever

work or from the factory or whatever it don’t matter what was buzzing around

it don’t matter what was buzzing around

it don’t matter what was buzzing around in my head it was off like a light

in my head it was off like a light

in my head it was off like a light switch and that’s it done let it

switch and that’s it done let it

switch and that’s it done let it interfere very rarely let it interfere

interfere very rarely let it interfere

interfere very rarely let it interfere with the weekend and then Monday morning

with the weekend and then Monday morning

with the weekend and then Monday morning bang back on it again as if you flick

bang back on it again as if you flick

bang back on it again as if you flick the switch on again so I have a bit of

the switch on again so I have a bit of

the switch on again so I have a bit of discipline in that respect yeah I got AM

discipline in that respect yeah I got AM

discipline in that respect yeah I got AM philosophy which is stick to what you

philosophy which is stick to what you

philosophy which is stick to what you know and real estate you know as I

know and real estate you know as I

know and real estate you know as I explained in detail already is something

explained in detail already is something

explained in detail already is something that I know now

that I know now

that I know now and of course electronics is something

and of course electronics is something

and of course electronics is something that I know and the answers very simply

that I know and the answers very simply

that I know and the answers very simply is no I wouldn’t invest in a business

is no I wouldn’t invest in a business

is no I wouldn’t invest in a business that I didn’t understand I would invest

that I didn’t understand I would invest

that I didn’t understand I would invest in businesses that I understood but

in businesses that I understood but

in businesses that I understood but didn’t necessarily want to run them

didn’t necessarily want to run them

didn’t necessarily want to run them right so and I think that’s a good

right so and I think that’s a good

right so and I think that’s a good philosophy also is to stick to what you

philosophy also is to stick to what you

philosophy also is to stick to what you know but generally people that stay with

know but generally people that stay with

know but generally people that stay with you are motivated not necessarily just

you are motivated not necessarily just

you are motivated not necessarily just by money but they’re motivated by the

by money but they’re motivated by the

by money but they’re motivated by the enjoyment or the excitement of what

enjoyment or the excitement of what

enjoyment or the excitement of what you’re creating and the fact that you

you’re creating and the fact that you

you’re creating and the fact that you you know you make them part of a team

you know you make them part of a team

you know you make them part of a team you know and that they can see that

you know and that they can see that

you know and that they can see that they’re actually achieving something

they’re actually achieving something

they’re actually achieving something towards the goal of the organization and

towards the goal of the organization and

towards the goal of the organization and I think if you ostracize people or you

I think if you ostracize people or you

I think if you ostracize people or you don’t show them your appreciation in

don’t show them your appreciation in

don’t show them your appreciation in that way then you can expect them not to

that way then you can expect them not to

that way then you can expect them not to show that loyalty well you’ve gone from

show that loyalty well you’ve gone from

show that loyalty well you’ve gone from looking out of windows at classrooms to

looking out of windows at classrooms to

looking out of windows at classrooms to having a very regimented timetable on

having a very regimented timetable on

having a very regimented timetable on the weekend so how did you develop such

the weekend so how did you develop such

the weekend so how did you develop such a good self-discipline I don’t know I am

a good self-discipline I don’t know I am

a good self-discipline I don’t know I am very disciplined that’s all I can say –

very disciplined that’s all I can say –

very disciplined that’s all I can say – very very disciplined a creature of

very very disciplined a creature of

very very disciplined a creature of habit what’s that thing that good’s it

habit what’s that thing that good’s it

habit what’s that thing that good’s it called OCD or something again if you

called OCD or something again if you

called OCD or something again if you look at my desk you’ll see all the pens

look at my desk you’ll see all the pens

look at my desk you’ll see all the pens lined up like that and the piece of

lined up like that and the piece of

lined up like that and the piece of paper over here and the cup over there

paper over here and the cup over there

paper over here and the cup over there and all that so I’m just very

and all that so I’m just very

and all that so I’m just very disciplined that’s it and I think in

disciplined that’s it and I think in

disciplined that’s it and I think in business and in life I’ve worked on the

business and in life I’ve worked on the

business and in life I’ve worked on the work on the principle of clear my desk

work on the principle of clear my desk

work on the principle of clear my desk every minute or every day and so answer

every minute or every day and so answer

every minute or every day and so answer emails immediately answer people’s

emails immediately answer people’s

emails immediately answer people’s questions immediately that’s been my

questions immediately that’s been my

questions immediately that’s been my success in running my company that I’m

success in running my company that I’m

success in running my company that I’m there – like a springboard if you like

there – like a springboard if you like

there – like a springboard if you like for employees to tell me what their

for employees to tell me what their

for employees to tell me what their issue is and then to give them a quick

issue is and then to give them a quick

issue is and then to give them a quick resolution or to it so they can get on

resolution or to it so they can get on

resolution or to it so they can get on and deal with it so that’s my discipline

and deal with it so that’s my discipline

and deal with it so that’s my discipline and I would heartily recommend it to all

and I would heartily recommend it to all

and I would heartily recommend it to all of you if you decide to become you

of you if you decide to become you

of you if you decide to become you should be disciplined you should

should be disciplined you should

should be disciplined you should discipline yourself because it’s not a

discipline yourself because it’s not a

discipline yourself because it’s not a bad way of life we’ve been through an

bad way of life we’ve been through an

bad way of life we’ve been through an era of massive bankruptcies or

era of massive bankruptcies or

era of massive bankruptcies or liquidations and receiverships

liquidations and receiverships

liquidations and receiverships particularly in the property world where

particularly in the property world where

particularly in the property world where lots of money has been has been leant

lots of money has been has been leant

lots of money has been has been leant against assets which were overvalued for

against assets which were overvalued for

against assets which were overvalued for example I fortunately it didn’t play in

example I fortunately it didn’t play in

example I fortunately it didn’t play in that market and my my sons in this

that market and my my sons in this

that market and my my sons in this business women he kind of sat around

business women he kind of sat around

business women he kind of sat around watching what was going on and knowing

watching what was going on and knowing

watching what was going on and knowing that this is a false a false market see

that this is a false a false market see

that this is a false a false market see I would not take on something that I

I would not take on something that I

I would not take on something that I couldn’t pay for myself I would not take

couldn’t pay for myself I would not take

couldn’t pay for myself I would not take on something that I couldn’t see a light

on something that I couldn’t see a light

on something that I couldn’t see a light at the end of the tunnel where we come

at the end of the tunnel where we come

at the end of the tunnel where we come out of it yeah and I know that’s pretty

out of it yeah and I know that’s pretty

out of it yeah and I know that’s pretty much stating the obvious and it doesn’t

much stating the obvious and it doesn’t

much stating the obvious and it doesn’t apply to all businesses but I think it’s

apply to all businesses but I think it’s

apply to all businesses but I think it’s a good philosophy as to always over kind

a good philosophy as to always over kind

a good philosophy as to always over kind of a wake-up call we be it weekly

of a wake-up call we be it weekly

of a wake-up call we be it weekly monthly or six monthly where you are

monthly or six monthly where you are

monthly or six monthly where you are where you’re going what you’re doing and

where you’re going what you’re doing and

where you’re going what you’re doing and it’s easier in some businesses because

it’s easier in some businesses because

it’s easier in some businesses because you know it’s blatantly obvious where

you know it’s blatantly obvious where

you know it’s blatantly obvious where you’re going in some businesses because

you’re going in some businesses because

you’re going in some businesses because if it’s a retail businesses have you got

if it’s a retail businesses have you got

if it’s a retail businesses have you got customers have coming across the table

customers have coming across the table

customers have coming across the table or at the counter or not in other

or at the counter or not in other

or at the counter or not in other businesses particular service businesses

businesses particular service businesses

businesses particular service businesses where there is no product that you touch

where there is no product that you touch

where there is no product that you touch and feel and that your income comes from

and feel and that your income comes from

and feel and that your income comes from being an agent for example you have to

being an agent for example you have to

being an agent for example you have to constantly look at your overheads and

constantly look at your overheads and

constantly look at your overheads and your costs and I think that is

your costs and I think that is

your costs and I think that is cost-control

cost-control

cost-control regular wake-up calls regular checks of

regular wake-up calls regular checks of

regular wake-up calls regular checks of where you are status checks of where you

where you are status checks of where you

where you are status checks of where you are will keep you afloat you need to set

are will keep you afloat you need to set

are will keep you afloat you need to set aside a day per week where you divorce

aside a day per week where you divorce

aside a day per week where you divorce yourself from the day-to-day activity of

yourself from the day-to-day activity of

yourself from the day-to-day activity of your company you must have someone

your company you must have someone

your company you must have someone inside the company who you trust

inside the company who you trust

inside the company who you trust god forbid you ever got run over by a

god forbid you ever got run over by a

god forbid you ever got run over by a number six bus think of that person who

number six bus think of that person who

number six bus think of that person who would have to take control and put that

would have to take control and put that

would have to take control and put that person in control for that day

person in control for that day

person in control for that day or for those two days and then use those

or for those two days and then use those

or for those two days and then use those two days to go out into the marketplace

two days to go out into the marketplace

two days to go out into the marketplace to find yourself some new business or at

to find yourself some new business or at

to find yourself some new business or at least observe where your competitors are

least observe where your competitors are

least observe where your competitors are getting up to and what they’re doing in

getting up to and what they’re doing in

getting up to and what they’re doing in order to see how the market is changing

order to see how the market is changing

order to see how the market is changing because if you engross yourself too much

because if you engross yourself too much

because if you engross yourself too much in the day-to-day running of the

in the day-to-day running of the

in the day-to-day running of the business you might find that the world

business you might find that the world

business you might find that the world is passing you by and you’re missing

is passing you by and you’re missing

is passing you by and you’re missing opportunities well I think that you

opportunities well I think that you

opportunities well I think that you could be I mean the point is is that

could be I mean the point is is that

could be I mean the point is is that there’s there’s there’s the the

there’s there’s there’s the the

there’s there’s there’s the the integrity and honesty as far as I’m

integrity and honesty as far as I’m

integrity and honesty as far as I’m concerned goes without saying and you

concerned goes without saying and you

concerned goes without saying and you could push that to one side at the

could push that to one side at the

could push that to one side at the moment because you can be honest and

moment because you can be honest and

moment because you can be honest and have a high integrity but if you’ve got

have a high integrity but if you’ve got

have a high integrity but if you’ve got lousy product and your prices are too

lousy product and your prices are too

lousy product and your prices are too high it’s irrelevant so it’s a mixture

high it’s irrelevant so it’s a mixture

high it’s irrelevant so it’s a mixture of of spotting opportunities I mean

of of spotting opportunities I mean

of of spotting opportunities I mean targeting from the top of your own

targeting from the top of your own

targeting from the top of your own business spotting opportunities products

business spotting opportunities products

business spotting opportunities products services that you want to offer that are

services that you want to offer that are

services that you want to offer that are that do bring value to whomever you’re

that do bring value to whomever you’re

that do bring value to whomever you’re going to sell them to and then having

going to sell them to and then having

going to sell them to and then having the the the the the nouse to go and sell

the the the the the nouse to go and sell

the the the the the nouse to go and sell them I mean again this young man’s

them I mean again this young man’s

them I mean again this young man’s question over there it’s very very

question over there it’s very very

question over there it’s very very similar you know I get asked a lot in

similar you know I get asked a lot in

similar you know I get asked a lot in similar question in universities and

similar question in universities and

similar question in universities and places like this you don’t just jump out

places like this you don’t just jump out

places like this you don’t just jump out of bed one Monday morning and I want to

of bed one Monday morning and I want to

of bed one Monday morning and I want to be Richard Branson I’m going to start an

be Richard Branson I’m going to start an

be Richard Branson I’m going to start an airline like that I want to start an

airline like that I want to start an

airline like that I want to start an airline tomorrow morning you know now

airline tomorrow morning you know now

airline tomorrow morning you know now total nonsense well if you’ve got any

total nonsense well if you’ve got any

total nonsense well if you’ve got any money no but honest an airline tomorrow

money no but honest an airline tomorrow

money no but honest an airline tomorrow morning you say there’s a certain

morning you say there’s a certain

morning you say there’s a certain realism as to what as to what one month

realism as to what as to what one month

realism as to what as to what one month needs to do secondly you’ve got to look

needs to do secondly you’ve got to look

needs to do secondly you’ve got to look at you’ve got you’ve got to also have a

at you’ve got you’ve got to also have a

at you’ve got you’ve got to also have a realistic point of view I knew I’m

realistic point of view I knew I’m

realistic point of view I knew I’m starting I’ve got a new business what do

starting I’ve got a new business what do

starting I’ve got a new business what do I offer somebody what do I offer my

I offer somebody what do I offer my

I offer somebody what do I offer my potential customer what am i got that

potential customer what am i got that

potential customer what am i got that they can’t already get from 20 or 30 or

they can’t already get from 20 or 30 or

they can’t already get from 20 or 30 or 40 or 50 other people because if I’m not

40 or 50 other people because if I’m not

40 or 50 other people because if I’m not offering anything different then I’ve

offering anything different then I’ve

offering anything different then I’ve got a tough job ahead of me

got a tough job ahead of me

got a tough job ahead of me and I think you have to continually test

and I think you have to continually test

and I think you have to continually test yourself on that basis I used to test

yourself on that basis I used to test

yourself on that basis I used to test myself with products is this a good

myself with products is this a good

myself with products is this a good product or not well is anybody else got

product or not well is anybody else got

product or not well is anybody else got one or is it the same as what other

one or is it the same as what other

one or is it the same as what other people have got what half the price does

people have got what half the price does

people have got what half the price does it do more as it got different features

it do more as it got different features

it do more as it got different features on it is it look better if the market

on it is it look better if the market

on it is it look better if the market ready for it that’s the test and from my

ready for it that’s the test and from my

ready for it that’s the test and from my point of view and I can only talk from

point of view and I can only talk from

point of view and I can only talk from my experience my products did the

my experience my products did the

my experience my products did the talking you know I could be the greatest

talking you know I could be the greatest

talking you know I could be the greatest salesman in the world the most charming

salesman in the world the most charming

salesman in the world the most charming person in the world whatever you want to

person in the world whatever you want to

person in the world whatever you want to be you could advertise and do whatever

be you could advertise and do whatever

be you could advertise and do whatever you want if the product sucks then you

you want if the product sucks then you

you want if the product sucks then you got no business

thank you guys so much for watching I

thank you guys so much for watching I hope you enjoyed the video I made it

hope you enjoyed the video I made it

hope you enjoyed the video I made it because Ian Farrelly asked me to so

because Ian Farrelly asked me to so

because Ian Farrelly asked me to so there’s a famous entrepreneur that you

there’s a famous entrepreneur that you

there’s a famous entrepreneur that you want me to profile next leave in the

want me to profile next leave in the

want me to profile next leave in the comments below and I’ll see what I can

comments below and I’ll see what I can

comments below and I’ll see what I can do I’d also love to know which of Alan

do I’d also love to know which of Alan

do I’d also love to know which of Alan Sugar’s top 10 rules meant the most to

Sugar’s top 10 rules meant the most to

Sugar’s top 10 rules meant the most to you leave it in the comments he’ll join

you leave it in the comments he’ll join

you leave it in the comments he’ll join in the discussion thank you so much for

in the discussion thank you so much for

in the discussion thank you so much for watching continue to believe and I’ll

watching continue to believe and I’ll

watching continue to believe and I’ll see you soon

do you think sirs like apprentice have

do you think sirs like apprentice have generally a positive impact on

generally a positive impact on

generally a positive impact on entrepreneurship

entrepreneurship

entrepreneurship you mean the program yeah okay because

you mean the program yeah okay because

you mean the program yeah okay because your program is immensely successful I

your program is immensely successful I

your program is immensely successful I love it we all watch it but we haven’t

love it we all watch it but we haven’t

love it we all watch it but we haven’t seen big so far okay I think I’ll get

seen big so far okay I think I’ll get

seen big so far okay I think I’ll get what you’re saying but look you see I

what you’re saying but look you see I

what you’re saying but look you see I feel like I’m in the boardroom the

feel like I’m in the boardroom the

feel like I’m in the boardroom the candidate there no no III think I know

candidate there no no III think I know

candidate there no no III think I know where you go where you’re coming from

where you go where you’re coming from

where you go where you’re coming from okay the thing is is that you might you

okay the thing is is that you might you

okay the thing is is that you might you you like the program and I guess that

you like the program and I guess that

you like the program and I guess that you like it because you think it’s

you like it because you think it’s

you like it because you think it’s entertaining and you like looking at

entertaining and you like looking at

entertaining and you like looking at somebody you might think is a right

somebody you might think is a right

somebody you might think is a right numpty and that’s what make them and

numpty and that’s what make them and

numpty and that’s what make them and that’s why you like it

that’s why you like it

that’s why you like it what you don’t realize in the back of

what you don’t realize in the back of

what you don’t realize in the back of your mind is is that you are picking up

your mind is is that you are picking up

your mind is is that you are picking up some of the business message that is

some of the business message that is

some of the business message that is there okay now there was a project well

there okay now there was a project well

there okay now there was a project well you might not admit it but you are okay

you might not admit it but you are okay

you might not admit it but you are okay and the I can tell you that from when I

and the I can tell you that from when I

and the I can tell you that from when I started doing this apprentice thing the

started doing this apprentice thing the

started doing this apprentice thing the the amount of young people that are

the amount of young people that are

the amount of young people that are inspired by the program put aside all

inspired by the program put aside all

inspired by the program put aside all the all the fun and the laughed and all

the all the fun and the laughed and all

the all the fun and the laughed and all the clowns that you think you’ve come

the clowns that you think you’ve come

the clowns that you think you’ve come across the amount of people that are

across the amount of people that are

across the amount of people that are inspired by it the amount of people that

inspired by it the amount of people that

inspired by it the amount of people that where they are put to me their business

where they are put to me their business

where they are put to me their business ideas and I think it does it performs a

ideas and I think it does it performs a

ideas and I think it does it performs a very very good service amongst the young

very very good service amongst the young

very very good service amongst the young to be honest with you and you can’t get

to be honest with you and you can’t get

to be honest with you and you can’t get a better endorsement of it when it

a better endorsement of it when it

a better endorsement of it when it becomes part of the curriculum at some

becomes part of the curriculum at some

becomes part of the curriculum at some schools where they set up a mini a mini

schools where they set up a mini a mini

schools where they set up a mini a mini kind of apprentice

kind of apprentice

kind of apprentice task and the amount of times that I’ve

task and the amount of times that I’ve

task and the amount of times that I’ve been asked to attend schools to try and

been asked to attend schools to try and

been asked to attend schools to try and judge them so they just couldn’t do them

judge them so they just couldn’t do them

judge them so they just couldn’t do them there’s enough time in the day so yes it

there’s enough time in the day so yes it

there’s enough time in the day so yes it does inspire people it entertains and it

does inspire people it entertains and it

does inspire people it entertains and it inspires who inspires you in and why

inspires who inspires you in and why

inspires who inspires you in and why well I don’t I

well I don’t I

well I don’t I I wouldn’t say that where I’ve got today

I wouldn’t say that where I’ve got today

I wouldn’t say that where I’ve got today is because I was inspired by others I

is because I was inspired by others I

is because I was inspired by others I think the the the thing is I often say

think the the the thing is I often say

think the the the thing is I often say to people that you know you’re born with

to people that you know you’re born with

to people that you know you’re born with a certain thing here you know this kind

a certain thing here you know this kind

a certain thing here you know this kind of gut feeling this kind of

of gut feeling this kind of

of gut feeling this kind of determination you’re born with it I try

determination you’re born with it I try

determination you’re born with it I try to make the analogy of that some people

to make the analogy of that some people

to make the analogy of that some people are born with a talent if you locked me

are born with a talent if you locked me

are born with a talent if you locked me in a room with a piano teacher for

in a room with a piano teacher for

in a room with a piano teacher for example for one year no doubt at the end

example for one year no doubt at the end

example for one year no doubt at the end I could perhaps knock out a rendition

I could perhaps knock out a rendition

I could perhaps knock out a rendition roll out the barrel maybe would I ever

roll out the barrel maybe would I ever

roll out the barrel maybe would I ever be a concert pianist not in a million

be a concert pianist not in a million

be a concert pianist not in a million years because in that example that

years because in that example that

years because in that example that person has a talent and I think I was

person has a talent and I think I was

person has a talent and I think I was blessed with some kind of talent of some

blessed with some kind of talent of some

blessed with some kind of talent of some kind you say which which an eye for

kind you say which which an eye for

kind you say which which an eye for things a very fast brain to see the end

things a very fast brain to see the end

things a very fast brain to see the end or at the end conclusion normally the

or at the end conclusion normally the

or at the end conclusion normally the end conclusion I’m very you know all

end conclusion I’m very you know all

end conclusion I’m very you know all very skeptical of what can go wrong and

very skeptical of what can go wrong and

very skeptical of what can go wrong and that is something that I’m afraid to say

that is something that I’m afraid to say

that is something that I’m afraid to say you can’t go and buy in a book somewhere

you can’t go and buy in a book somewhere

you can’t go and buy in a book somewhere or go and buy a bottle of entrepreneur

or go and buy a bottle of entrepreneur

or go and buy a bottle of entrepreneur juice in boots or something like that

juice in boots or something like that

juice in boots or something like that you either born with it or not and it

you either born with it or not and it

you either born with it or not and it doesn’t but it doesn’t come out

doesn’t but it doesn’t come out

doesn’t but it doesn’t come out initially it is normally others that

initially it is normally others that

initially it is normally others that observe your attitude it is others that

observe your attitude it is others that

observe your attitude it is others that encourage your long so in my career I’ve

encourage your long so in my career I’ve

encourage your long so in my career I’ve kind of always had people that I

kind of always had people that I

kind of always had people that I respected and where did it where was my

respected and where did it where was my

respected and where did it where was my first respect well in my humble family

first respect well in my humble family

first respect well in my humble family it was to look up to an uncle of mine

it was to look up to an uncle of mine

it was to look up to an uncle of mine who was the only one that had a business

who was the only one that had a business

who was the only one that had a business he had a small shop not far from here

he had a small shop not far from here

he had a small shop not far from here actually in in in Victoria so he was

actually in in in Victoria so he was

actually in in in Victoria so he was someone I looked up to and of course it

someone I looked up to and of course it

someone I looked up to and of course it didn’t take very long that I passed him

didn’t take very long that I passed him

didn’t take very long that I passed him over and when I passed him over the next

over and when I passed him over the next

over and when I passed him over the next person I looked up to was one of the

person I looked up to was one of the

person I looked up to was one of the guys that I was buying stuff from

guys that I was buying stuff from

guys that I was buying stuff from because you know he was the man you know

because you know he was the man you know

because you know he was the man you know and then I passed him over also and

and then I passed him over also and

and then I passed him over also and eventually go out the ladder to reach

eventually go out the ladder to reach

eventually go out the ladder to reach someone by the name of Rupert Murdoch

someone by the name of Rupert Murdoch

someone by the name of Rupert Murdoch for example I haven’t passed him over

for example I haven’t passed him over

for example I haven’t passed him over yet

yet

yet and I never will but I mean on that

and I never will but I mean on that

and I never will but I mean on that climb

climb

climb there were great names like Lord

there were great names like Lord

there were great names like Lord Weinstock for example from GC great but

Weinstock for example from GC great but

Weinstock for example from GC great but the people that I admire for their and

the people that I admire for their and

the people that I admire for their and their skills and all that stuff and

their skills and all that stuff and

their skills and all that stuff and that’s the people you look up to it

that’s the people you look up to it

that’s the people you look up to it doesn’t that’s the motivation you get

doesn’t that’s the motivation you get

doesn’t that’s the motivation you get they have got their and they’ve done it

they have got their and they’ve done it

they have got their and they’ve done it somehow so I’m going to do the same

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