[Music] [Applause]
[Applause]
[Applause] [Music]
this was a bit unexpected wasn’t it for
this was a bit unexpected wasn’t it for many of us irrespective of age this be
many of us irrespective of age this be
many of us irrespective of age this be this can be a rather difficult question
this can be a rather difficult question
this can be a rather difficult question to answer my name is Monika
to answer my name is Monika
to answer my name is Monika I’m 27 years old and I’m a lawyer now I
I’m 27 years old and I’m a lawyer now I
I’m 27 years old and I’m a lawyer now I know this sounds rather conventional but
know this sounds rather conventional but
know this sounds rather conventional but there is a catch
there is a catch
there is a catch as a lawyer I focus on fascinating
as a lawyer I focus on fascinating
as a lawyer I focus on fascinating challenging a new field of law I call
challenging a new field of law I call
challenging a new field of law I call cultural intellectual property law this
cultural intellectual property law this
cultural intellectual property law this makes me the only one in Romania
makes me the only one in Romania
makes me the only one in Romania and one of maybe 2% of the worldwide
and one of maybe 2% of the worldwide
and one of maybe 2% of the worldwide supply of lawyers that focus on issues
supply of lawyers that focus on issues
supply of lawyers that focus on issues related to this field I don’t have a set
related to this field I don’t have a set
related to this field I don’t have a set in stone answer for what I want to be
in stone answer for what I want to be
in stone answer for what I want to be when I grow up but I know what I want to
when I grow up but I know what I want to
when I grow up but I know what I want to grow up doing and this is what I came to
grow up doing and this is what I came to
grow up doing and this is what I came to share how my passion for traditional
share how my passion for traditional
share how my passion for traditional textiles and design has led to a mission
textiles and design has led to a mission
textiles and design has led to a mission of building bridges between the fashion
of building bridges between the fashion
of building bridges between the fashion industry and traditional creative
industry and traditional creative
industry and traditional creative communities in 2015 while collaborating
communities in 2015 while collaborating
communities in 2015 while collaborating with a reputed law firm in Bucharest I
with a reputed law firm in Bucharest I
with a reputed law firm in Bucharest I started to seriously question the
started to seriously question the
started to seriously question the direction of my career path the field of
direction of my career path the field of
direction of my career path the field of law that always attracted me was
law that always attracted me was
law that always attracted me was intellectual property law you know
intellectual property law you know
intellectual property law you know patents copyright mucks register design
patents copyright mucks register design
patents copyright mucks register design but there was also fashion an industry I
but there was also fashion an industry I
but there was also fashion an industry I had long been attracted to both as a
had long been attracted to both as a
had long been attracted to both as a consumer and as a professional from
consumer and as a professional from
consumer and as a professional from conception of design production supply
conception of design production supply
conception of design production supply chain distribution marketing strategies
chain distribution marketing strategies
chain distribution marketing strategies or employment the fashion business is a
or employment the fashion business is a
or employment the fashion business is a prodigious source of legal challenges to
prodigious source of legal challenges to
prodigious source of legal challenges to figure things out I went to spend some
figure things out I went to spend some
figure things out I went to spend some time with my grandmother I wanted to
time with my grandmother I wanted to
time with my grandmother I wanted to find out more about our family history
find out more about our family history
find out more about our family history hoping that in the process I would find
hoping that in the process I would find
hoping that in the process I would find clarity as to which direction to take
clarity as to which direction to take
clarity as to which direction to take professionally this always works out
professionally this always works out
professionally this always works out well in the movies and somehow it worked
well in the movies and somehow it worked
well in the movies and somehow it worked out well for me too every time I go to
out well for me too every time I go to
out well for me too every time I go to visit my grandmother we opened the
visit my grandmother we opened the
visit my grandmother we opened the treasure chest
treasure chest
treasure chest this is a big old wooden handcrafted box
this is a big old wooden handcrafted box
this is a big old wooden handcrafted box full of traditional clothing that
full of traditional clothing that
full of traditional clothing that belonged
belonged
belonged my grandmother and her parents she likes
my grandmother and her parents she likes
my grandmother and her parents she likes me to dress up in these and as I do she
me to dress up in these and as I do she
me to dress up in these and as I do she inevitably starts sharing life stories
inevitably starts sharing life stories
inevitably starts sharing life stories it’s like a trip down memory lane only
it’s like a trip down memory lane only
it’s like a trip down memory lane only that this time I asked her to tell me
that this time I asked her to tell me
that this time I asked her to tell me more about the clothes I was wearing
more about the clothes I was wearing
more about the clothes I was wearing talk me through the embroidery
talk me through the embroidery
talk me through the embroidery techniques the symbols and their
techniques the symbols and their
techniques the symbols and their meanings the colors used she had to
meanings the colors used she had to
meanings the colors used she had to explain why some designs were more
explain why some designs were more
explain why some designs were more elaborate than others how long it took
elaborate than others how long it took
elaborate than others how long it took to create them when and how she learned
to create them when and how she learned
to create them when and how she learned these techniques and this art I realized
these techniques and this art I realized
these techniques and this art I realized that traditional dress making is an art
that traditional dress making is an art
that traditional dress making is an art that transcends aesthetics and it would
that transcends aesthetics and it would
that transcends aesthetics and it would be a huge mistake for us Millennials to
be a huge mistake for us Millennials to
be a huge mistake for us Millennials to ignore the source of knowledge this was
ignore the source of knowledge this was
ignore the source of knowledge this was an amazing realization but it only sold
an amazing realization but it only sold
an amazing realization but it only sold half of my puzzle for the other half and
half of my puzzle for the other half and
half of my puzzle for the other half and you maybe figured it out already I would
you maybe figured it out already I would
you maybe figured it out already I would always be grateful to Adele the singer
always be grateful to Adele the singer
always be grateful to Adele the singer it was this picture of her wearing a
it was this picture of her wearing a
it was this picture of her wearing a traditional house designed by Tom Ford
traditional house designed by Tom Ford
traditional house designed by Tom Ford that looked very much like a traditional
that looked very much like a traditional
that looked very much like a traditional Romanian blouse that made me realize and
Romanian blouse that made me realize and
Romanian blouse that made me realize and convince me that my mission was to help
convince me that my mission was to help
convince me that my mission was to help artisans and traditional creative
artisans and traditional creative
artisans and traditional creative communities to promote their traditional
communities to promote their traditional
communities to promote their traditional designs and legally protect these
designs and legally protect these
designs and legally protect these traditional designs against
traditional designs against
traditional designs against misappropriation and unfair commercial
misappropriation and unfair commercial
misappropriation and unfair commercial exploitation now let me explain what
exploitation now let me explain what
exploitation now let me explain what exactly triggered this Epiphany when
exactly triggered this Epiphany when
exactly triggered this Epiphany when this picture was featured in vogue
this picture was featured in vogue
this picture was featured in vogue everyone was discussing the similarity
everyone was discussing the similarity
everyone was discussing the similarity to the Romanian blouse and was of the
to the Romanian blouse and was of the
to the Romanian blouse and was of the opinion that we should be honored that
opinion that we should be honored that
opinion that we should be honored that that designer like Tom Ford found
that designer like Tom Ford found
that designer like Tom Ford found inspiration in our culture but I
inspiration in our culture but I
inspiration in our culture but I couldn’t understand two things
couldn’t understand two things
couldn’t understand two things why didn’t Tom Ford give proper credit
why didn’t Tom Ford give proper credit
why didn’t Tom Ford give proper credit to the Romanian culture as a source of
to the Romanian culture as a source of
to the Romanian culture as a source of inspiration and secondly how was it
inspiration and secondly how was it
inspiration and secondly how was it possible to commercialize a design that
possible to commercialize a design that
possible to commercialize a design that is so similar to an element of identity
is so similar to an element of identity
is so similar to an element of identity of a community and put a brand label on
of a community and put a brand label on
of a community and put a brand label on it to me it felt a bit like plagiarism
it to me it felt a bit like plagiarism
it to me it felt a bit like plagiarism which is the practice of taking someone
which is the practice of taking someone
which is the practice of taking someone else’s work or ideas and passing them
else’s work or ideas and passing them
else’s work or ideas and passing them off as your own and since plagiarism is
off as your own and since plagiarism is
off as your own and since plagiarism is a crime on the Romanian law and in fact
a crime on the Romanian law and in fact
a crime on the Romanian law and in fact in any other jurisdiction I couldn’t
in any other jurisdiction I couldn’t
in any other jurisdiction I couldn’t understand why was there no national
understand why was there no national
understand why was there no national policy dealing with such behavior when
policy dealing with such behavior when
policy dealing with such behavior when it come to when it comes to traditional
it come to when it comes to traditional
it come to when it comes to traditional textiles design that’s when I joined the
textiles design that’s when I joined the
textiles design that’s when I joined the online community lob loose roman lob
online community lob loose roman lob
online community lob loose roman lob loose Roman invites people all over the
loose Roman invites people all over the
loose Roman invites people all over the world to celebrate the universal day of
world to celebrate the universal day of
world to celebrate the universal day of the Romanian blouse every year on the
the Romanian blouse every year on the
the Romanian blouse every year on the 24th of June with over 180 thousand
24th of June with over 180 thousand
24th of June with over 180 thousand members on Facebook this year lob loose
members on Facebook this year lob loose
members on Facebook this year lob loose Roman initiated the give credit campaign
Roman initiated the give credit campaign
Roman initiated the give credit campaign asking contemporary designers to honor
asking contemporary designers to honor
asking contemporary designers to honor traditional design that inspires them
traditional design that inspires them
traditional design that inspires them this call for cultural empathy had a
this call for cultural empathy had a
this call for cultural empathy had a ripple effect people from all around the
ripple effect people from all around the
ripple effect people from all around the world joined this cause and on June 24th
world joined this cause and on June 24th
world joined this cause and on June 24th changed their profile picture with one
changed their profile picture with one
changed their profile picture with one in which they were wearing traditional
in which they were wearing traditional
in which they were wearing traditional clothing and a placard with the hashtag
clothing and a placard with the hashtag
clothing and a placard with the hashtag give credit give credit is the first
give credit give credit is the first
give credit give credit is the first step but I believe it isn’t enough in
step but I believe it isn’t enough in
step but I believe it isn’t enough in the absence of any form of economic
the absence of any form of economic
the absence of any form of economic compensation for the source community
compensation for the source community
compensation for the source community this is still cultural misappropriation
this is still cultural misappropriation
this is still cultural misappropriation a form of intellectual theft
a form of intellectual theft
a form of intellectual theft you might be thinking now why is it such
you might be thinking now why is it such
you might be thinking now why is it such a big deal at the end of the day fashion
a big deal at the end of the day fashion
a big deal at the end of the day fashion has become to a great extent a copycat
has become to a great extent a copycat
has become to a great extent a copycat industry far from being just a trend
industry far from being just a trend
industry far from being just a trend fashion inspired from traditional
fashion inspired from traditional
fashion inspired from traditional designs is present on the catwalk now
designs is present on the catwalk now
designs is present on the catwalk now every season in the past 10 years it has
every season in the past 10 years it has
every season in the past 10 years it has surpassed just inspiration status and
surpassed just inspiration status and
surpassed just inspiration status and has become predominantly exploited it
has become predominantly exploited it
has become predominantly exploited it when I say exploitive what I mean is
when I say exploitive what I mean is
when I say exploitive what I mean is that profits resulting from the sale of
that profits resulting from the sale of
that profits resulting from the sale of the copies of traditional designs
the copies of traditional designs
the copies of traditional designs returned exclusively to the fashion
returned exclusively to the fashion
returned exclusively to the fashion house and the case of Tom Ford and the
house and the case of Tom Ford and the
house and the case of Tom Ford and the Romanian blouse is not singular this
Romanian blouse is not singular this
Romanian blouse is not singular this Mexican blouse pertaining to the oaxaca
Mexican blouse pertaining to the oaxaca
Mexican blouse pertaining to the oaxaca community in mexico was misappropriated
community in mexico was misappropriated
community in mexico was misappropriated by french designer is a meringue so was
by french designer is a meringue so was
by french designer is a meringue so was this traditional shamanic innovate parka
this traditional shamanic innovate parka
this traditional shamanic innovate parka copied without permission by a UK
copied without permission by a UK
copied without permission by a UK fashion label in 2012 Louie Vito
fashion label in 2012 Louie Vito
fashion label in 2012 Louie Vito introduced in their spring summer’s
introduced in their spring summer’s
introduced in their spring summer’s man’s collection designs inspired by the
man’s collection designs inspired by the
man’s collection designs inspired by the Masai Ashoka
Masai Ashoka
Masai Ashoka and the summer was prolific in stolen
and the summer was prolific in stolen
and the summer was prolific in stolen Romanian designs tory burch introduced
Romanian designs tory burch introduced
Romanian designs tory burch introduced in her 2018 resort collection an
in her 2018 resort collection an
in her 2018 resort collection an identical copy of a twentieth-century
identical copy of a twentieth-century
identical copy of a twentieth-century romanian coat and my favorite example is
romanian coat and my favorite example is
romanian coat and my favorite example is the traditional Romanian sheepskin vest
the traditional Romanian sheepskin vest
the traditional Romanian sheepskin vest copied by Dior interestingly enough the
copied by Dior interestingly enough the
copied by Dior interestingly enough the vest comes from Bihar County which is
vest comes from Bihar County which is
vest comes from Bihar County which is the geographical region where I was born
the geographical region where I was born
the geographical region where I was born and where my family comes from and
and where my family comes from and
and where my family comes from and interestingly enough before you’re they
interestingly enough before you’re they
interestingly enough before you’re they somehow rhyme the fashion industry calls
somehow rhyme the fashion industry calls
somehow rhyme the fashion industry calls this inspiration from traditional design
this inspiration from traditional design
this inspiration from traditional design at no fashion or ethnic fashion but
at no fashion or ethnic fashion but
at no fashion or ethnic fashion but there’s a very fine line between finding
there’s a very fine line between finding
there’s a very fine line between finding inspiration and reinterpreting cultural
inspiration and reinterpreting cultural
inspiration and reinterpreting cultural symbolism and dilution of culture by
symbolism and dilution of culture by
symbolism and dilution of culture by losing track of the origin and the
losing track of the origin and the
losing track of the origin and the symbolism the magic of traditional
symbolism the magic of traditional
symbolism the magic of traditional textile designs is that they are bearers
textile designs is that they are bearers
textile designs is that they are bearers of a sacred language
of a sacred language
of a sacred language anthropologically traditional garments
anthropologically traditional garments
anthropologically traditional garments and clothing tell the story of a
and clothing tell the story of a
and clothing tell the story of a community they are representative of the
community they are representative of the
community they are representative of the identity of the community they tell the
identity of the community they tell the
identity of the community they tell the story of the people who wear them and of
story of the people who wear them and of
story of the people who wear them and of those who made them in legal terminology
those who made them in legal terminology
those who made them in legal terminology these elements of traditional design are
these elements of traditional design are
these elements of traditional design are known as traditional cultural
known as traditional cultural
known as traditional cultural expressions or expressions of folklore
expressions or expressions of folklore
expressions or expressions of folklore unlike other creations of the mind which
unlike other creations of the mind which
unlike other creations of the mind which are protected to intellectual property
are protected to intellectual property
are protected to intellectual property mechanisms such as copyright trademarks
mechanisms such as copyright trademarks
mechanisms such as copyright trademarks register design patents traditional
register design patents traditional
register design patents traditional cultural expressions are not protected
cultural expressions are not protected
cultural expressions are not protected by law today almost any good or service
by law today almost any good or service
by law today almost any good or service that is commercialized is protected by
that is commercialized is protected by
that is commercialized is protected by trademark even a sound or a hologram the
trademark even a sound or a hologram the
trademark even a sound or a hologram the appearance of a product its shape colors
appearance of a product its shape colors
appearance of a product its shape colors patterns can be registered as a design
patterns can be registered as a design
patterns can be registered as a design but not traditional cultural expressions
but not traditional cultural expressions
but not traditional cultural expressions they are open source this is not only a
they are open source this is not only a
they are open source this is not only a paradox but a highly unjust situation if
paradox but a highly unjust situation if
paradox but a highly unjust situation if we take European law for example we can
we take European law for example we can
we take European law for example we can conclude the following traditional
conclude the following traditional
conclude the following traditional design
design
design is not protected by law so anyone is
is not protected by law so anyone is
is not protected by law so anyone is free to copy it the designer can then
free to copy it the designer can then
free to copy it the designer can then commercially exploit the copy design the
commercially exploit the copy design the
commercially exploit the copy design the misappropriated design without
misappropriated design without
misappropriated design without restrictions the copy is protected
restrictions the copy is protected
restrictions the copy is protected through the designer trademark so
through the designer trademark so
through the designer trademark so hypothetically the designer could take
hypothetically the designer could take
hypothetically the designer could take legal action against anyone who is
legal action against anyone who is
legal action against anyone who is copying the copied design do you think
copying the copied design do you think
copying the copied design do you think this is culturally sustainable your
this is culturally sustainable your
this is culturally sustainable your belief is extremely important because it
belief is extremely important because it
belief is extremely important because it will influence our tomorrow this is not
will influence our tomorrow this is not
will influence our tomorrow this is not a topic for lawyers only personally
a topic for lawyers only personally
a topic for lawyers only personally looking at the facts I feel that the
looking at the facts I feel that the
looking at the facts I feel that the fashion industry is becoming the villain
fashion industry is becoming the villain
fashion industry is becoming the villain and not in a Robin Hood style taking
and not in a Robin Hood style taking
and not in a Robin Hood style taking from the rich and giving to the poor but
from the rich and giving to the poor but
from the rich and giving to the poor but doing exactly the opposite some of the
doing exactly the opposite some of the
doing exactly the opposite some of the communities whose designs were copied
communities whose designs were copied
communities whose designs were copied went to court but in all cases success
went to court but in all cases success
went to court but in all cases success depends solely on the ingenuity of the
depends solely on the ingenuity of the
depends solely on the ingenuity of the lawyers as there is no national or
lawyers as there is no national or
lawyers as there is no national or international framework designed to deal
international framework designed to deal
international framework designed to deal specifically with these cases the World
specifically with these cases the World
specifically with these cases the World Intellectual Property Organization has
Intellectual Property Organization has
Intellectual Property Organization has been struggling for the past 20 years to
been struggling for the past 20 years to
been struggling for the past 20 years to reach an international agreement for the
reach an international agreement for the
reach an international agreement for the protection of traditional cultural
protection of traditional cultural
protection of traditional cultural expressions and expressions of folklore
expressions and expressions of folklore
expressions and expressions of folklore but Western society in particular is
but Western society in particular is
but Western society in particular is hostile to the idea so I realized there
hostile to the idea so I realized there
hostile to the idea so I realized there would not be enough time to wait for
would not be enough time to wait for
would not be enough time to wait for what I want to grow up doing to be
what I want to grow up doing to be
what I want to grow up doing to be created
created
created I must contribute to creating it but how
I must contribute to creating it but how
I must contribute to creating it but how to create law this requires a paradigm
to create law this requires a paradigm
to create law this requires a paradigm change in the fashion industry start
change in the fashion industry start
change in the fashion industry start seeing the artisans as partners not as
seeing the artisans as partners not as
seeing the artisans as partners not as competitors what if a new mesh mission
competitors what if a new mesh mission
competitors what if a new mesh mission of the fashion industry would be to save
of the fashion industry would be to save
of the fashion industry would be to save traditional craftsmanship to prevent the
traditional craftsmanship to prevent the
traditional craftsmanship to prevent the loss of traditional cultural expressions
loss of traditional cultural expressions
loss of traditional cultural expressions and reduce or even eliminate culturally
and reduce or even eliminate culturally
and reduce or even eliminate culturally appropriate behavior I call this the
appropriate behavior I call this the
appropriate behavior I call this the approach from the other side stop being
approach from the other side stop being
approach from the other side stop being the one that takes advantage and instead
the one that takes advantage and instead
the one that takes advantage and instead be the one that offers advantages value
be the one that offers advantages value
be the one that offers advantages value today at almost three trillion dollars
today at almost three trillion dollars
today at almost three trillion dollars that is three thousand billion dollars
that is three thousand billion dollars
that is three thousand billion dollars if fashion was a country it
if fashion was a country it
if fashion was a country it be the fifth richest economy in the
be the fifth richest economy in the
be the fifth richest economy in the world this means there is money to
world this means there is money to
world this means there is money to invest what we should aim for is fashion
invest what we should aim for is fashion
invest what we should aim for is fashion collections that promote culture and
collections that promote culture and
collections that promote culture and ensure the transmission of traditional
ensure the transmission of traditional
ensure the transmission of traditional knowledge from generation to generation
knowledge from generation to generation
knowledge from generation to generation this concept can work both for the
this concept can work both for the
this concept can work both for the benefit of the fashion house as the
benefit of the fashion house as the
benefit of the fashion house as the initial investment investor and that of
initial investment investor and that of
initial investment investor and that of the local community the provider of the
the local community the provider of the
the local community the provider of the know-how instead of the plagiarism
know-how instead of the plagiarism
know-how instead of the plagiarism scenario imagine Isabel maroon had
scenario imagine Isabel maroon had
scenario imagine Isabel maroon had actually gone to the Oaxaca community in
actually gone to the Oaxaca community in
actually gone to the Oaxaca community in Mexico and together with the women
Mexico and together with the women
Mexico and together with the women artisans of the community had produced a
artisans of the community had produced a
artisans of the community had produced a new design inspired by the Mexican
new design inspired by the Mexican
new design inspired by the Mexican blouse following a contemporary design
blouse following a contemporary design
blouse following a contemporary design and traditional craftsmanship today the
and traditional craftsmanship today the
and traditional craftsmanship today the morrow Italia’s would be ambassadors of
morrow Italia’s would be ambassadors of
morrow Italia’s would be ambassadors of mexican embroidery techniques and part
mexican embroidery techniques and part
mexican embroidery techniques and part of the profits would be redistributed to
of the profits would be redistributed to
of the profits would be redistributed to the community to be invested in
the community to be invested in
the community to be invested in facilities cultural development
facilities cultural development
facilities cultural development opportunities or any other thing based
opportunities or any other thing based
opportunities or any other thing based on the needs of the respective community
on the needs of the respective community
on the needs of the respective community imagine fashion titans such as Maison do
imagine fashion titans such as Maison do
imagine fashion titans such as Maison do Valentino Prada Louie Vuitton
Valentino Prada Louie Vuitton
Valentino Prada Louie Vuitton introducing in their business
introducing in their business
introducing in their business development plans a new line dedicated
development plans a new line dedicated
development plans a new line dedicated specifically to cultural fashion each
specifically to cultural fashion each
specifically to cultural fashion each such collection would be based on a
such collection would be based on a
such collection would be based on a collaboration with an artisan a local
collaboration with an artisan a local
collaboration with an artisan a local community a tribe traditional techniques
community a tribe traditional techniques
community a tribe traditional techniques would be documented and passed on to
would be documented and passed on to
would be documented and passed on to young artisans and designers this would
young artisans and designers this would
young artisans and designers this would mean cultural and financial
mean cultural and financial
mean cultural and financial sustainability for a large number of
sustainability for a large number of
sustainability for a large number of traditional creative communities and a
traditional creative communities and a
traditional creative communities and a healthy direction for the fashion
healthy direction for the fashion
healthy direction for the fashion industry which would become a vital
industry which would become a vital
industry which would become a vital partner in supporting the survival of
partner in supporting the survival of
partner in supporting the survival of these communities and their skill the
these communities and their skill the
these communities and their skill the difference between cultural fashion and
difference between cultural fashion and
difference between cultural fashion and ethnic fashion is that ethnic fashion
ethnic fashion is that ethnic fashion
ethnic fashion is that ethnic fashion uses traditional design without the
uses traditional design without the
uses traditional design without the consent of the source community whilst
consent of the source community whilst
consent of the source community whilst cultural fashion uses the participation
cultural fashion uses the participation
cultural fashion uses the participation of the source community in developing
of the source community in developing
of the source community in developing new designs that promote that culture
new designs that promote that culture
new designs that promote that culture the good news is the
the good news is the
the good news is the a movement supporting artisan designer
a movement supporting artisan designer
a movement supporting artisan designer collaborations is taking contour many
collaborations is taking contour many
collaborations is taking contour many contemporary fashion startups truly
contemporary fashion startups truly
contemporary fashion startups truly embrace the concept of cultural fashion
embrace the concept of cultural fashion
embrace the concept of cultural fashion an inspiring the ample is indigo people
an inspiring the ample is indigo people
an inspiring the ample is indigo people and I’m actually wearing one of their
and I’m actually wearing one of their
and I’m actually wearing one of their creations today
creations today
creations today indigo people was founded to support
indigo people was founded to support
indigo people was founded to support artisans that are losing their cultural
artisans that are losing their cultural
artisans that are losing their cultural heritage they work with people from Asia
heritage they work with people from Asia
heritage they work with people from Asia India and they produce together
India and they produce together
India and they produce together contemporary design using using
contemporary design using using
contemporary design using using traditional craftsmanship their business
traditional craftsmanship their business
traditional craftsmanship their business model is based on a benefit sharing
model is based on a benefit sharing
model is based on a benefit sharing scheme that involves investment in the
scheme that involves investment in the
scheme that involves investment in the local community in the form of
local community in the form of
local community in the form of facilities and training opportunities
facilities and training opportunities
facilities and training opportunities this benefit sharing business model can
this benefit sharing business model can
this benefit sharing business model can be replicated on a larger scale to build
be replicated on a larger scale to build
be replicated on a larger scale to build these bridges between the fashion
these bridges between the fashion
these bridges between the fashion industry and the artisans we must act as
industry and the artisans we must act as
industry and the artisans we must act as mediators and help the communities of
mediators and help the communities of
mediators and help the communities of artisans organize we must go out there
artisans organize we must go out there
artisans organize we must go out there where the know-how is and the skills are
where the know-how is and the skills are
where the know-how is and the skills are and prevent their loss as lawyers and
and prevent their loss as lawyers and
and prevent their loss as lawyers and entrepreneurs we have to create
entrepreneurs we have to create
entrepreneurs we have to create contracts and benefit sharing schemes
contracts and benefit sharing schemes
contracts and benefit sharing schemes that ensure the fair distribution of
that ensure the fair distribution of
that ensure the fair distribution of intellectual property rights and
intellectual property rights and
intellectual property rights and cultural intellectual property rights as
cultural intellectual property rights as
cultural intellectual property rights as crazy as this may sound this is what I
crazy as this may sound this is what I
crazy as this may sound this is what I want to grow up doing I hope you’re
want to grow up doing I hope you’re
want to grow up doing I hope you’re asking yourselves now why is this
asking yourselves now why is this
asking yourselves now why is this relevant to me let me show you something
the Romanian blouse a very special gift
the Romanian blouse a very special gift I received on my 26th birthday take a
I received on my 26th birthday take a
I received on my 26th birthday take a moment to admire it the embroidery
moment to admire it the embroidery
moment to admire it the embroidery speaks to you before you can read its
speaks to you before you can read its
speaks to you before you can read its language it talks about life about love
language it talks about life about love
language it talks about life about love and trust about origin and belonging
and trust about origin and belonging
and trust about origin and belonging about community because it’s at the
about community because it’s at the
about community because it’s at the heart and the soul of the community that
heart and the soul of the community that
heart and the soul of the community that it was born I don’t know where you come
it was born I don’t know where you come
it was born I don’t know where you come from but no matter which corner of the
from but no matter which corner of the
from but no matter which corner of the world that is I respect your cultural
world that is I respect your cultural
world that is I respect your cultural heritage and so should you traditional
heritage and so should you traditional
heritage and so should you traditional textile designs are of extraordinary
textile designs are of extraordinary
textile designs are of extraordinary value
value
value it’s centuries of traditional knowledge
it’s centuries of traditional knowledge
it’s centuries of traditional knowledge months weeks years sometimes of work
months weeks years sometimes of work
months weeks years sometimes of work focus and mindfulness embodied in these
focus and mindfulness embodied in these
focus and mindfulness embodied in these can we imagine the word of tomorrow
can we imagine the word of tomorrow
can we imagine the word of tomorrow without them I don’t want to if you want
without them I don’t want to if you want
without them I don’t want to if you want to transmit this knowledge to future
to transmit this knowledge to future
to transmit this knowledge to future generations
generations
generations we must find solutions and here is where
we must find solutions and here is where
we must find solutions and here is where the fashion industry can act as our
the fashion industry can act as our
the fashion industry can act as our partner but for that it needs a reform
partner but for that it needs a reform
partner but for that it needs a reform as a consumer you have the power to
as a consumer you have the power to
as a consumer you have the power to reform the fashion industry and advocate
reform the fashion industry and advocate
reform the fashion industry and advocate for cultural sustainability by the
for cultural sustainability by the
for cultural sustainability by the choices you make and by the questions
choices you make and by the questions
choices you make and by the questions you ask changing the paradigm from
you ask changing the paradigm from
you ask changing the paradigm from competition to collaboration starts with
competition to collaboration starts with
competition to collaboration starts with you next time you have to make a choice
you next time you have to make a choice
you next time you have to make a choice between ethnic fashion and at no fashion
between ethnic fashion and at no fashion
between ethnic fashion and at no fashion which one will you choose choose to care
which one will you choose choose to care
which one will you choose choose to care about what you wear about how it’s made
about what you wear about how it’s made
about what you wear about how it’s made and what is the true cost of fashion
and what is the true cost of fashion
and what is the true cost of fashion rethink the way you look at traditional
rethink the way you look at traditional
rethink the way you look at traditional craftsmanship you will understand its
craftsmanship you will understand its
craftsmanship you will understand its meaning respect textile cultural
meaning respect textile cultural
meaning respect textile cultural heritage whether you have an interest in
heritage whether you have an interest in
heritage whether you have an interest in fashion or not traditional cultural
fashion or not traditional cultural
fashion or not traditional cultural expressions teaches about human
expressions teaches about human
expressions teaches about human creativity about human values there are
creativity about human values there are
creativity about human values there are symbols of individuality and belonging
symbols of individuality and belonging
symbols of individuality and belonging and
and
and finally next time someone asks you what
finally next time someone asks you what
finally next time someone asks you what you want to be when you grow up start
you want to be when you grow up start
you want to be when you grow up start telling them about what you want to grow
telling them about what you want to grow
telling them about what you want to grow up doing in my experience this is way
up doing in my experience this is way
up doing in my experience this is way more challenging thank you
”
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