good afternoon everyone
I’m a font designer for justfont
Share with you today why you see this screen first
Because this is when I became a graphic designer
The first life is troubled
Everyone saw me at a certain age
When you need to sign for an occasion, you need to sign it
Everybody said, ah, you’re not a character designer?
How is your word so ugly
I’m sorry I wrote 26 years or it looks like this
However, I can write calligraphy
The next thing to share with you is
Everyone can think a little
What was the first thing you saw this morning?
Don’t talk to me silently.
Everyone can think about it
There are some answers to hear some of you
In fact, I think everyone in your life
This picture should be the first thing you see in the morning
Like this is what I saw this morning
At this time, the text is displayed through the mobile phone.
Tell you now at seven o’clock
Next you have to decide
You have two decisions
The first one clicks and then sleeps
Especially in this weather I understand
Another option is to start getting up and grooming
Start your day
This is the way I went to work
The distance to work
It should be the most frequently passed route in your life
Text in life
Everybody doesn’t know if they have observed it or noticed it
The role it plays is actually very important in life.
Basically, we can say that we live in the text
I am taking the MRT on my way to work today
I want to know where to go on the Bannam line today
I see the road sign to the right and I will follow right
So words are capable of guiding behavior
Next, let’s see if everyone is
This is the most popular advertising DM flyer recently.
This is the Black Shopping Festival launched by a well-known store
As long as this slogan is placed in front of the goods
What will happen to it
The next item will be sold out.
But sometimes it’s too impulsive.
You will find that there is actually no cheaper
You will encounter a lot of conditions in your daily life.
Especially on the road, etc.
You will see slogans like this
Appears in your life
Especially at the end of the year, it is the relationship of the anniversary.
So it will appear not only in your daily life
It will actually appear in your FB your community
Actually many actions will be
Above the carrier you watched
To influence your entire decision and behavior
Text these signs
Gradually become the business card of this city in life
We don’t discuss beauty or good or bad
In fact, you will see a lot of slogans in the text.
Use thick text
It looks like crude and fat words
It makes you look louder
Like I see this photo
I will see the right image waving like me
Say I am here I am here
So sometimes we live in cities
You will find that sometimes you want to rest
But the brain can’t calm down
A lot of the reason is because
There is too much information that you don’t want to receive
But it continuously wants you to receive this condition
Then we try to whisper the volume a bit
Then you will find that
After the adjustment will feel more quiet
Will feel less noisy
Is that really a question of writing?
In fact, sometimes we look at this photo
Actually it is a corner of Kyoto
With the just-street, it actually looks like
It passes through different arrangements and specifications
This text seems to be more…
The city looks more elegant with this street
Less a bit noisy
Text is sound with volume
We are in this society
Sometimes you may feel that your volume is too small
Next you can choose a thicker text
Make a slogan of what you want to say
After making a slogan, you can condense the heart
When you get together and condense
The voice you convey will become louder and louder
Will be delivered to where you want it
The text is linked with the design
But now the brand
You will encounter a lot of attention to text production
So it’s like you went to the supermarket to pick beer
It’s the same beer that every manufacturer presents to you
The text it chooses is also different
Next time you can go back and try
Do not choose from the label
You can pick from the text it presents
When you choose this text you drink it and see
See this text to drink
Did you convey the same feeling as your beer?
This very interesting activity is especially in December
Approaching this time
British Oxford Dictionary will select an annual representative
To represent what happened this whole year
Very special interesting is in 2015
It challenges everyone’s understanding of text
This thing should be no stranger to everyone
Especially if you are using it now
Very often used in smart phones
Actually selected emoticons in the 2015 Oxford Dictionary
Emoji can be text?
Actually it is text
On the technical level, it is the same as the font
It can be selected in your input options
When you laugh at the input
It actually appears in the text selection menu
But I think this invention
In fact, it is a very large invention in modern society.
Why do you actually see it for everyone?
Because the process of interpreting each word is different
Today’s conversation
Your home did not interpret it like this
So your reply is not yet
Next we look
If you add a smilie today
There is no feeling of concern and closeness at home
There will be no pressure, no sense of inspection
At this time, your reply will be said to be coming
The whole life has a texture because of the emoji Line
You will think your wife suddenly becomes very cute
Whatever you return, she will return to you with a cute girl.
Actually it’s like a font
Emoticons made by each manufacturer
In fact, they all look different
So we can look at
Apple Google Your phone
In fact, every emoji you pass out is different
But you need to see which brand the receiver is
Switch yourself in the conversion process
This is very interesting and it is very powerful
Everyone can try
This topic is actually on Twitter
Recently discussed a very hot topic
Which company will most likely make Hamburg
Did everyone see a few burgers here?
There are seven burgers here
One company was badly beaten
Do you see which one is it?
I heard people say that Facebook is also called HTC
Not actually Google
Everyone notices that its cheese is placed under the meat
Did everyone notice
Netizens bombarded
Did you not like cheese stick together?
It cannot be perfectly combined with the meat
It tastes different to eat like this
It’s very interesting and interesting
Google also heard everyone’s response
It did this update on Android System 8.1
So this is a very interesting activity
In fact, the Asian region will also have so-called annual representatives.
Japan will be at the beginning of the next year
After the master of Kiyomizu Temple went through the Internet voting
Will ask the master to write this is written this year
Is the Japanese word for the 2016 representative word is gold
May be related to their tax adjustments, etc.
Taiwan also has
After this, everyone will smile.
In fact, everyone can see where the problem is
I think that when you really want to write a bigger word,
Can I change a thicker pen?
It may be better to write it.
Just mentioned so many words in life just mentioned
Did everyone think where the text came from?
When many people hear this question
Will it be said that it is not in the computer?
Not a computer design?
Actually not so simple, we can look
Next, this should be everyone’s daily life
Let’s explain how the fonts are probably produced
The first one of our font companies is like a funnel
We gather a lot of text to put it in a unified style
Even unified design, etc.
After that, it will produce a font file
Why is this font so important?
The reason is because after it was produced
This font file
Can be applied to all applications of the carrier above
Can be put inside the computer and can be put inside the phone
Can you put it on your computer and your phone?
It’s used for typesetting and printing.
You can put your index on your article your newspaper
Even printed on the ground and so on
Even functional…
Now everyone sees the sidewalk on the road
You will see that it looks like the computer text is sprayed
After the digitization of computer text is good or bad
You will find that now every street looks the same
Although this digital age has progressed very rapidly
But there will be a little bit of regret
This should be everyone’s daily life
See the approximate appearance of the font
It’s like a list of menus
Appears in your word processing software
May also appear in your drawing software
Everyone may choose through feeling
We must have never seen
What looks like inside a font file?
What’s in it?
Let’s look at everyone today
This is what the font file looks like
You will find that it is more than just Chinese characters
It will have English symbols with numbers
Do a Traditional Chinese Character
At least 13,000 words will be done
So basically it can’t be done by one person
It must be a team to complete
There are ways to do this word count
Very many words
I believe even the Chinese
There is no way to read all the words out
In fact, why do we have to do so many words that we have never seen?
Because we don’t know which day it will be popular
Like this one
This is the daily life of our font designer
Don’t underestimate a word
A text can be put there so that you don’t need a second
Even 0.3 seconds can be identified
What is the word this time?
In fact, it may have been spent behind
Master his twenty-three years of experience
He can transfer a word to
You can identify in less than a second
So the text project is very vast
But also need experience
There will be a condition in the text
What we have to face is the eyes
In fact, the eyes are easily deceived
So we can look at the two bars on the screen
A straight, straightforward one
Which one do you think is thicker?
The right side is rough, right?
But in fact, rotate it and let it go
Both of them are the same
So it’s fun, text strokes
It is on a different place
Let your eyes have different tolerances
Actually the position of the pendulum is different
Give your eyes a misjudgment
We can look at
When the font designer is doing
They may all need… This is a ten
What we will do next
We will slightly adjust the horizontal pen to fine tune
Make it look like these two bars
Does not seem to be placed together in two different sizes
We will all put the horizontal pen to close
Make these two horizontal pens look as big
So we often say
The word design has a very mysterious word
You have to make it look neat
You need to adjust it neatly
It’s very mysterious
Next we must deal with
Many problems with the structure of Chinese characters
Very, very much horizontal and vertical staggered state
Every time we have to do the aforementioned
When straight and horizontally intertwined
Visual Misjudgment
Next we will see this is not tired
We are people after all
In fact, we are tired of the eyes
In fact, the font designer only has two colors
Is black and white
In the picture will appear
Next, we must not doubt that everyone should not take it.
This is not a QR Code
This is a traditional Chinese character
We see such words are very much like to go back
Grab the craftsman
Why do you want to create this word?
This word is actually very, very difficult to design
The location is very difficult to swing
Thickness is very difficult to adjust
These three also share with you
Let everyone share today through
Can you know a little bit about what kind of fonts are common in Taiwan?
The first one we see on the far left is the body
There is a little calligraphy to write a sense of charm
The other one is that the body is a black body again
The looks of these words
It’s very common for you to live with you.
We enlarge it
Every manufacturer infuses different souls
Its details are different. The head in front of it is just a horizontal pen
The triangle in front of it
Have different shapes
Blackbody is also
You look at them in a small way
But today you enlarged it.
It is actually very, very much detailed in it
Convey a different style and feel
Even the same calligraphy font
Carcass it has every set of words
Its appearance is not the same
There are so many different designs inside
So if you associate strokes with style,
It’s actually like your eyebrows
Like I think Jin Chengwu is this kind of angle
Very powerful eyebrow shaping
What about Mr. Peas?
Is a relatively cute and round shape
Appear in life
I like this picture very much
A metaphor for clothes and fonts
Many people will ask our team
Why do we need to do a new font come out
In fact, the functionality of the text
We mentioned earlier that it is very important
Actually like clothes
What is the type of clothing today?
There are shirts with T-shirts with Polo shirts with skirts with dresses, etc.
Very many different types and styles
There is even color what its function is
Let you collocation on different occasions
Can be suitable to attend this occasion
In fact, the text is also the same as it is functional.
What kind of text fits into the indicator
It is actually also considered
What kind of text is suitable for weddings
May be your wedding invitation DM, etc.
These are your choices and your beliefs
Decision to make
Actually, we all want to say
It has more and more appearance and style
Due to your future
Because the future of science and technology is very much
We don’t know what will happen
Maybe in the future you will find that the text is on VR
What text fits on top of VR
It will enlarge the application to a lot of carriers
So we need a lot of different designs to follow
We all want to say
We don’t just be satisfied
Now there are fonts in the computer
We should have more desire for Taiwanese fonts
Because of consumer behavior and decisions
Will determine an industry
So we will encourage everyone
Learn more about the style of the text
This is the concept of the justfont core
We promote books
Turn textual knowledge into science books
Even went to the provincial colleges and universities to give speeches
Mainly to share with you
Text in life is very important
Because Taiwan is the country with the highest usage of traditional characters
Taiwan only has three traditional Chinese manufacturers
So in fact, they really do traditional Chinese font designers.
All Taiwan adds up to less than 80 people
So we have to continue to be different
Hope to continue to expand
There are 60 Chinese font makers
There are 80 in South Korea
There are only 3 in Taiwan
So we hope to drive this differently
Coupled with the consumer’s desire and needs
We hope everyone
Let the future of Taiwanese traditional characters have more hope
thank you all
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