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Hidden Costs of “Service with a Smile” | Laura Hockenbury | TEDxBoulder


it’s in my bones to be friendly I love

it’s in my bones to be friendly I love connecting and helping in the spring of

connecting and helping in the spring of

connecting and helping in the spring of 2015 I enroll in a Buddhist Chaplaincy

2015 I enroll in a Buddhist Chaplaincy

2015 I enroll in a Buddhist Chaplaincy program to weave the heart of service

program to weave the heart of service

program to weave the heart of service more deeply into my life around the same

more deeply into my life around the same

more deeply into my life around the same time I get a job at REI it feels like a

time I get a job at REI it feels like a

time I get a job at REI it feels like a perfect fit my love of people and my

perfect fit my love of people and my

perfect fit my love of people and my love of adventure wrapped together the

love of adventure wrapped together the

love of adventure wrapped together the Chaplaincy program is a master’s level

Chaplaincy program is a master’s level

Chaplaincy program is a master’s level thesis driven program and I plan to

thesis driven program and I plan to

thesis driven program and I plan to write about climate change as my

write about climate change as my

write about climate change as my understanding of the nature of suffering

understanding of the nature of suffering

understanding of the nature of suffering grew I noticed something working in the

grew I noticed something working in the

grew I noticed something working in the service industry was challenging I would

service industry was challenging I would

service industry was challenging I would come home worn out my feet ached all I

come home worn out my feet ached all I

come home worn out my feet ached all I wanted was a beer I reality checked my

wanted was a beer I reality checked my

wanted was a beer I reality checked my feelings to see if customer service was

feelings to see if customer service was

feelings to see if customer service was hard for just me or if it was a shared

hard for just me or if it was a shared

hard for just me or if it was a shared experience I asked my coworkers three

experience I asked my coworkers three

experience I asked my coworkers three important questions hey is this job

important questions hey is this job

important questions hey is this job tiring for you and I would get replies

tiring for you and I would get replies

tiring for you and I would get replies like after working this week I’m dead

like after working this week I’m dead

like after working this week I’m dead inside

do you feel any shame working this job

do you feel any shame working this job and one girl began to cry and a man

and one girl began to cry and a man

and one girl began to cry and a man looked away how do you take the edge off

looked away how do you take the edge off

looked away how do you take the edge off and people would talk about coming to

and people would talk about coming to

and people would talk about coming to work high or hungover I was compelled to

work high or hungover I was compelled to

work high or hungover I was compelled to write my thesis on the hardship I saw

write my thesis on the hardship I saw

write my thesis on the hardship I saw all around me I researched 10 months 55

all around me I researched 10 months 55

all around me I researched 10 months 55 written pages in over a hundred

written pages in over a hundred

written pages in over a hundred references I took a deep dive one of the

references I took a deep dive one of the

references I took a deep dive one of the first things I found is that our

first things I found is that our

first things I found is that our definition of the working class is

definition of the working class is

definition of the working class is outdated working class conjures up

outdated working class conjures up

outdated working class conjures up images of men in factories coal miners

images of men in factories coal miners

images of men in factories coal miners hard honorable work making something and

hard honorable work making something and

hard honorable work making something and earning a decent wage this was true in

earning a decent wage this was true in

earning a decent wage this was true in the 1940s but today due to automation

the 1940s but today due to automation

the 1940s but today due to automation deregulation and globalization these

deregulation and globalization these

deregulation and globalization these jobs make up less than 10% of the

jobs make up less than 10% of the

jobs make up less than 10% of the workforce the new working class are

workforce the new working class are

workforce the new working class are service professionals with some refer to

service professionals with some refer to

service professionals with some refer to as pink collar work retail is the

as pink collar work retail is the

as pink collar work retail is the largest occupation the US

largest occupation the US

largest occupation the US followed by cashiers and food service

followed by cashiers and food service

followed by cashiers and food service these aren’t just teenagers or college

these aren’t just teenagers or college

these aren’t just teenagers or college students this is the main occupation for

students this is the main occupation for

students this is the main occupation for millions of Americans the average income

millions of Americans the average income

millions of Americans the average income of these jobs fall well below the

of these jobs fall well below the

of these jobs fall well below the average national income of $50,000 a

average national income of $50,000 a

average national income of $50,000 a year the livable wage for two working

year the livable wage for two working

year the livable wage for two working adults and two children is $65,000 that

adults and two children is $65,000 that

adults and two children is $65,000 that family needs to work nearly four

family needs to work nearly four

family needs to work nearly four full-time minimum-wage jobs or 78 hour

full-time minimum-wage jobs or 78 hour

full-time minimum-wage jobs or 78 hour work week per working adult to earn a

work week per working adult to earn a

work week per working adult to earn a living wage

living wage

living wage the reality is two of every five US

the reality is two of every five US

the reality is two of every five US workers make less than $15 an hour we

workers make less than $15 an hour we

workers make less than $15 an hour we don’t live in a knowledge economy we

don’t live in a knowledge economy we

don’t live in a knowledge economy we live in a low-wage economy grocers

live in a low-wage economy grocers

live in a low-wage economy grocers retail workers home health aides

retail workers home health aides

retail workers home health aides baristas waiters waitresses

baristas waiters waitresses

baristas waiters waitresses and fast-food workers these people are

and fast-food workers these people are

and fast-food workers these people are the working class so on the one hand we

the working class so on the one hand we

the working class so on the one hand we have this huge population of people

have this huge population of people

have this huge population of people struggling to make ends meet but we

struggling to make ends meet but we

struggling to make ends meet but we forget that customer service can be

forget that customer service can be

forget that customer service can be emotionally draining the phenomenon is

emotionally draining the phenomenon is

emotionally draining the phenomenon is well documented and it’s called

well documented and it’s called

well documented and it’s called emotional labor emotional labor is the

emotional labor emotional labor is the

emotional labor emotional labor is the management of feeling to create a

management of feeling to create a

management of feeling to create a publicly observable facial and bodily

publicly observable facial and bodily

publicly observable facial and bodily display physical labor harnesses

display physical labor harnesses

display physical labor harnesses employees strengths while emotional

employees strengths while emotional

employees strengths while emotional labor uses employees expressions and

labor uses employees expressions and

labor uses employees expressions and emotions to meet workplace goals this

emotions to meet workplace goals this

emotions to meet workplace goals this can draw on our deepest sense of self

can draw on our deepest sense of self

can draw on our deepest sense of self for service employees company manuals

for service employees company manuals

for service employees company manuals dictate emotion requirements think

dictate emotion requirements think

dictate emotion requirements think service with a smile

emotion regulation is the effort to

emotion regulation is the effort to match emotion requirements at work there

match emotion requirements at work there

match emotion requirements at work there are two emotional labor strategies

are two emotional labor strategies

are two emotional labor strategies surface acting and deep acting surface

surface acting and deep acting surface

surface acting and deep acting surface acting is response focused it’s putting

acting is response focused it’s putting

acting is response focused it’s putting on a mask suppressing negative feelings

on a mask suppressing negative feelings

on a mask suppressing negative feelings to create expected positivity say I’m at

to create expected positivity say I’m at

to create expected positivity say I’m at work and approach a guest hello how’s it

work and approach a guest hello how’s it

work and approach a guest hello how’s it going today and the response is just

going today and the response is just

going today and the response is just looking let me tell you what that feels

looking let me tell you what that feels

looking let me tell you what that feels like

like

like rejection when you were young did

rejection when you were young did

rejection when you were young did ever ask another kid to play with you

ever ask another kid to play with you

ever ask another kid to play with you and that kid just said no you’re gross

over time I’ve learned not to take it

over time I’ve learned not to take it personally and I’ve given up on asking

personally and I’ve given up on asking

personally and I’ve given up on asking how people are doing daily surface

how people are doing daily surface

how people are doing daily surface acting has been linked to increases in

acting has been linked to increases in

acting has been linked to increases in anxiety tension burnouts sleep problems

anxiety tension burnouts sleep problems

anxiety tension burnouts sleep problems substance abuse and is most damaging if

substance abuse and is most damaging if

substance abuse and is most damaging if active behaviors violates who you think

active behaviors violates who you think

active behaviors violates who you think you are the second strategy is deep

you are the second strategy is deep

you are the second strategy is deep acting which determines felt emotion

acting which determines felt emotion

acting which determines felt emotion like thinking happy thoughts it helps

like thinking happy thoughts it helps

like thinking happy thoughts it helps reduce strain but it’s still associated

reduce strain but it’s still associated

reduce strain but it’s still associated with exhaustion requires more effort

with exhaustion requires more effort

with exhaustion requires more effort than authentic expression deep acting

than authentic expression deep acting

than authentic expression deep acting comes with its social stories about what

comes with its social stories about what

comes with its social stories about what we aspire to feel and may involve

we aspire to feel and may involve

we aspire to feel and may involve deceiving oneself as much as deceiving

deceiving oneself as much as deceiving

deceiving oneself as much as deceiving others so what can we do as employees

others so what can we do as employees

others so what can we do as employees take ownership of your experience

take ownership of your experience

take ownership of your experience one way is job crafting or changing work

one way is job crafting or changing work

one way is job crafting or changing work tasks relationships and the meaning you

tasks relationships and the meaning you

tasks relationships and the meaning you give your work maybe it’s learning a new

give your work maybe it’s learning a new

give your work maybe it’s learning a new skill that requires less interaction or

skill that requires less interaction or

skill that requires less interaction or even joining the fight for 15 movement

even joining the fight for 15 movement

even joining the fight for 15 movement we have a choice and whether review our

we have a choice and whether review our

we have a choice and whether review our own well-being as a workable challenge

own well-being as a workable challenge

own well-being as a workable challenge or get lots into spirals towards

or get lots into spirals towards

or get lots into spirals towards depression and burnout as customers

depression and burnout as customers

depression and burnout as customers perhaps most important is to remember

perhaps most important is to remember

perhaps most important is to remember that people working in the service

that people working in the service

that people working in the service industry are people first enrolls second

industry are people first enrolls second

industry are people first enrolls second practice treating people like people

practice treating people like people

practice treating people like people make eye contact respond to the question

make eye contact respond to the question

make eye contact respond to the question your ass and if you’re feeling really

your ass and if you’re feeling really

your ass and if you’re feeling really outgoing ask how their day is going and

outgoing ask how their day is going and

outgoing ask how their day is going and stop to listen I have a story that gets

stop to listen I have a story that gets

stop to listen I have a story that gets to the heart of this so I’m working in

to the heart of this so I’m working in

to the heart of this so I’m working in the footwear department and there’s a

the footwear department and there’s a

the footwear department and there’s a man who’s being a jerk I’m frustrated I

man who’s being a jerk I’m frustrated I

man who’s being a jerk I’m frustrated I go in the back and take a breath I

go in the back and take a breath I

go in the back and take a breath I remember as chaplains we choose to

remember as chaplains we choose to

remember as chaplains we choose to connect I go back out and ask him why do

connect I go back out and ask him why do

connect I go back out and ask him why do you mean new boots he looks up and says

you mean new boots he looks up and says

you mean new boots he looks up and says I’m going on a trek in Nepal to honor

I’m going on a trek in Nepal to honor

I’m going on a trek in Nepal to honor the past you know my son’s life he

the past you know my son’s life he

the past you know my son’s life he explained that his son died in a

explained that his son died in a

explained that his son died in a mountaineering accident and it became

mountaineering accident and it became

mountaineering accident and it became clear he blamed himself he wasn’t a jerk

clear he blamed himself he wasn’t a jerk

clear he blamed himself he wasn’t a jerk he was a grieving father as we talked he

he was a grieving father as we talked he

he was a grieving father as we talked he sat up straighter made eye contact we

sat up straighter made eye contact we

sat up straighter made eye contact we were with each other and this is where

were with each other and this is where

were with each other and this is where the magic really is connection we can

the magic really is connection we can

the magic really is connection we can operate out of belief that interactions

operate out of belief that interactions

operate out of belief that interactions are just transactional just another

are just transactional just another

are just transactional just another customer just another waiter just in the

customer just another waiter just in the

customer just another waiter just in the other what happens when we take the risk

other what happens when we take the risk

other what happens when we take the risk to move beyond our safe predictable

to move beyond our safe predictable

to move beyond our safe predictable roles really meaning whomever we’re with

roles really meaning whomever we’re with

roles really meaning whomever we’re with I practice this by staying present to my

I practice this by staying present to my

I practice this by staying present to my felt experience I’m remembering my

felt experience I’m remembering my

felt experience I’m remembering my intention to connect when I connect with

intention to connect when I connect with

intention to connect when I connect with myself as a living breathing person and

myself as a living breathing person and

myself as a living breathing person and not just a retail robots and I tell a

not just a retail robots and I tell a

not just a retail robots and I tell a customer I’m not good I’m actually tired

customer I’m not good I’m actually tired

customer I’m not good I’m actually tired or I can’t to carry more than eight shoe

or I can’t to carry more than eight shoe

or I can’t to carry more than eight shoe boxes at a time everyone softens usually

boxes at a time everyone softens usually

boxes at a time everyone softens usually we joke and relax a bit those moments

we joke and relax a bit those moments

we joke and relax a bit those moments when we meet one another are more

when we meet one another are more

when we meet one another are more precious than any twenty percent off

precious than any twenty percent off

precious than any twenty percent off coupon or I’ll try and connect and it’s

coupon or I’ll try and connect and it’s

coupon or I’ll try and connect and it’s disappointing when I reach out to you

disappointing when I reach out to you

disappointing when I reach out to you with honesty and we just miss that’s

with honesty and we just miss that’s

with honesty and we just miss that’s important too it’s a good reminder to

important too it’s a good reminder to

important too it’s a good reminder to let go of expectation when we

let go of expectation when we

let go of expectation when we acknowledge our own and others humanity

acknowledge our own and others humanity

acknowledge our own and others humanity everyone notices pay attention to who

everyone notices pay attention to who

everyone notices pay attention to who you turn towards and who you turn away

you turn towards and who you turn away

you turn towards and who you turn away from and please be gentle with yourself

from and please be gentle with yourself

from and please be gentle with yourself opening to each moment is a continuous

opening to each moment is a continuous

opening to each moment is a continuous lifelong practice the process is the

lifelong practice the process is the

lifelong practice the process is the goal

goal

goal appreciate that none of us are living

appreciate that none of us are living

appreciate that none of us are living one-dimensional stories thank you

one-dimensional stories thank you

one-dimensional stories thank you [Applause]

[Applause]

[Applause] you

”

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