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“Cosa significa essere un cuoco oggi e la leadership in cucina” | Andrea Ribaldone | TEDxAlessandria


[Music]

hello thanks you are so many and makes me

a lot of pleasure but I’m crazy and ribaldone

I do the little you think when I was

young I wanted to be a mountain guide or the

ski instructor nothing farther

the profession that I do today

I was busy in training

so much so that I came from the city

I get involved in the mountains

lots of days and days of

Effort workouts however failed

to arrive I could not I was not the

worse but I was definitely not one of the

best I could not get to

I did not understand why later

I understood that the problem was not me

I imagined that role, that is, the

will alone and train together

the part was not enough

there was also imagination

part of the heart this is something that

I always tell my young boys that

they approach my job

of course he must learn to cook and then

there is a part of work

continuous training technician

stress but another part a lot

important is that of the heart

of the imagination, that is, to think about it

cooks say I want to be really a

little and to see each other in the future

in that position here you see me in

divided then imagine is stronger

of the will to imagine is stronger

of love training the heart wins

this is the first thing else really

important is in Italy we all think

to the kitchen as something empirical

something that binds us to our mother

family to our traditions and then

we think that the transition is simple

mom teaches her son to eat

good to cook or daughter that is e

this is enough to do restaurateur but not

this is how you would go, for example

cook

sorry for a ungraduate surgeon a

let you operate

I really think not and therefore I do not understand

why do you want to go eat in

restaurants where there are cooks

absolutely that they have studied little or

who know little about the subject

they apply this empirically

great mistake there goes culture and knowledge

of food and technique

otherwise it can not be inserted

what is the artistic charge e

we arrive at the third point of the part

artistic that is really a part

important is my time

in which I’m going to think about the dishes a

think about the tastes

and as he said in the intervention of the

Professor Rizzello the dissonance of the

tastes because this is really a lot

important dissonance then we

we will speak again however in the kitchen of

today it is really very very important and

then the artistic side that comes into

kitchen

maybe we are not real

artists we are more than craftsmen

because the artist makes a unique gesture

which then remains I think of a great painting

an artistic sculpture and then it is

instead we repeat the gesture two

times a day two services a day

so maybe we are more than craftsmen

however, in the conception phase of the

flat there is an artistic part there

this is also really important and then

we come to perhaps the crux of

all the leadership

because a little without leadership is

impossible because in the kitchen it is not known

never alone if always accompanied by

a brigade is a brigade is the only one

that can run in a harmonious way

a restaurant a restaurant is like a

perfect gear if a piece is missing

if a piece does not answer it can not anymore

work

clearly every boy has needs

different qualities different ways of seeing

different life and I like this

in fact I put together brigades that

they come from different places often or

Japanese boys, guys who come

from the south Italy guys who come

from America because everyone brings one

piece within the construction of the

restaurant really restaurant

difficult gear if you go to

dinner and everything turns quickly sometimes

you are with friends you do not notice it

not even but it’s really all very much

complicated because in an hour and a half two

hours and hour and a half at most

we need to serve at least 40 guests and

all in the right way all in the right way

way

this thing is very strong

adrenaline because serving 40 diners

sometimes with à la carte dishes because

maybe imagine a table tonight

restaurant we have a table of 8 and

maybe they will take all the dishes

different and then you have to get out

together made well warm and all in the

same moment

this involves a strong adrenaline

great adrenaline rush then the

brain of each of us in fact I

I say that the cooks are actually

they are alcoholics and drug addicts

not all, however, in large part yes

because they continually need to

Adrenaline discharges need

continuously to feel the tension

but it is that tension that of the

service that if then a service done

well it becomes wonderful becomes one

tension that eventually melts into a

unique service this is for young people

very important because above all i

digital natives guys who now have

I do not know 15 17 18 20 years and to go up too

because now we are all on the internet

we are social is everything is sometimes a

like it’s not a very fast thing you see

an image I like like is finished

everything nice

while every day have schedules

pressing and precise work and knowledge

that at a certain time I have to do

come out dishes perfectly

this puts you in touch with the

reality in a very strong way sometimes

It lasts and someone does not make it but in each

case if I exceed that moment that gap

that me me

it makes me feel too tired in the end

happiness of a well done service is

something unique even for the boys

young because he gives him a message of

unique reality the adrenaline part e

then keep in mind there’s this part

adrenaline which is proper to fire

while cooking but then there is another

even more powerful and that of the

contact with people who have

eat

I often always let me out

cooks in the salutary hall to see

the happy face of the people to see

that you did a good job to see e

have contact with others happy

it’s something unique

we live in the good and the beautiful that is,

the other day I was talking to a friend of mine

doctor who told me of course I do a

beautiful work but at the same time

I come get in touch with the pain

of people and this empties me

every day he empties me while we are there

in fact, we charge for what

we do so many hours of work because there

we load we load in moments

beautiful people so it is not the

so many money think of the first restaurant

is open the drawer there is money but

before you get to open that drawer

there is so much work and work there

especially if you do it for that one

do it because it is a huge sacrifice

I always say I do not work I am the

my job that my wife is a lot

happy with this as an image though

it’s just like that if you think of yours

children or even yourself in a job of

contact with the public as the

catering or you do it with the heart with

the passion or else do not do it because

really a great sacrifice because

when we work the others yes

they clearly enjoy it but it’s right in

this fun that we draw the

our strength is precisely in this

fun that we feel better

another thing I always say mine too

boys to learn to feel never

fortunately arrived in my kitchens

so many boys have passed by

some of them now a new york one

paris 1 in a large restaurant a

heal and then

with pride I say they are worked

with me they were at school one

since it is the thing that I always say not

feel but never arrived be able

to always be stupid ie

amaze you, that is, to face yours

work and therefore every day in the kitchen

as if it were always a novelty

otherwise you get bored us and the network

because so many think that coming to the

restaurant to find the dishes

reassuring the famous with for food

today, however, the role of a restaurant

gastronomic is avant-garde and

therefore of dissonance as he said

the intervention of Professor Rizzello

dissonance, that is, to make you

arrive at the end of the meal saying ho

tasted things I’ve never eaten

I have tasted flavors that I never was

I happened to feel

otherwise what sense does it always repeat

the same gestures every day equal

going to the restaurant is not going to

to eat going to the restaurant is to live

an experience of taste that is part of

a sphere that is much much more than that

just eat but it’s a cognitive sphere

that involves all the senses and that makes you

feel good in fact I say if one goes out

from our restaurant he ate well at

a discharge to a discharge of di

very strong serotonin endorphins e

sure that he will talk about it and his brain

of frogs I still want to come back

because that is how it works and therefore there

you’re welcome when you go to the restaurant

especially the gastronomic restaurant

in France also the workers go to the

gourmet restaurant savings not

they have and then they go because they see in that

restaurant a place to do

an experience then when you go in

restaurants do not just go to feed them

go for an experience and

ask the one from the other

part I want you make me feel good

I want an experience this is

really very important for you but

also for us and so what can I tell you

believe in the kitchen not just as a

place where exactly go to cibarvi a

nourish but believe in the kitchen like

Italian culture because we have

a quantity of extraordinary products

in the world and if we believe in that

we also make an economic revolution

because Italy is not made for the

we see large factories we are long

close the communication ways

and then now no one wants to have more

a factory that pollutes nearby

we probably have to go back to doing it

what we have always done

very well in a culture linked to

gastronomy therefore of breeding

therefore of fishing for pastoralism e

so many guys are coming back to more than

what you think so many a

Sometimes they come from abroad to come to

cultivate and breed from us therefore there

I say you live the restaurant like a place

of culture and be happy and say it

when you eat well when you live

a real emotion tell it to those who are

face to you because it will enjoy yours

happiness thanks and to leger

[Applause]

[Music]

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