[Applause]
thank you very much
the truth is that I have to say is that
for me the opportunity to give this
this talk is exciting and challenging
at the same time exciting for me and for
it’s exciting to have the opportunity
to talk about a subject such as the future
of work and that is that when we are
talking about virtual platforms of
provision of services
in the background we are talking about a
way to structure the work that in
the industrial world did not exist until
now it’s not the fondismo is not the
Taylorism is something totally different
that is actually being built day
to day as with the revolution
industrial and the factory were changed
agricultural societies street to the
moment with the collaborative economy
would be to remodel our society
in the same way as with the union
and with strikes the beginning of the century
20 the welfare state was built
and that now we live with the economy
collaborative
we play our future I consider it
challenging to give this talk because the
truth is that whenever I go to take
those of cooperative economy least
that he dedicated to him are five hours so
I waited after when he said in
the law firm in in
universities or startup forums
because these are the ones that today are at least
of five hours the professor of law and
in him they say that lawyers are
those eyes that like to be able to get
at the end of the month
therefore I consider myself a bit the
philosopher which makes us start
talk and sometimes we can not stop at the
skin by right to sell because if at
less
55 hours because 15 minutes is going to be a
challenge so let’s start now from
about the the name is the first thing
I did not want to talk
the idea of cooperative economy
comes from the idea that the
economists that everyone in
our house we have things that are
underutilized to say we have the
typical example is the draft that the
drill fleas a box and then no
you have there you do not use it again in
life
Well, the idea was to create those
platforms with platforms
virtual web platforms in which
these goods could be exchanged for
change of fund prices we are
talking about rent economy
dispose in the market of those goods and
rented but what happens when
we talk about service provision
because for example v
what it does is put transport of
passengers by city or from the book that
Delivery to address
food delivery meals or
yojiro that in the background will be hired
personal so that your skin to the house to
we talked about real estate
we talk about people and for me the
people are never underutilized or
they are either working or they are the
at your free time
so that a person has time
free call that will be used to
which is not something that I think is
acceptable in our society
therefore the first thing that should be
there is this name maybe not
fits when we talk about providing
services
how the business worked for
we are very simple to say then a
company was a digital platform like
may be good for a service
concrete as the distribution of food to
address as we have seen
then if someone wants and needs
that a transport be made to them
they asked for a meal at home
between the platform and it does
up to here nothing different from what
existed until now was the difference
the difference is that you are
platforms allow everyone who
want to perform that is willing to
perform this work be
the platform then once they ‘re
a client pointed to the platform
who orders a service through that
platform
what the platform does is kill a
notification to all the people who
are willing to do that job
who have signed up for the way to see
who wants to do that job and
then whoever wants it accepts it
worked only charges for the
realization of that work in return the
worker can say that now someone
which day despite having understood
these platforms
they do not choose a specific number and they do not
they choose the time late in the company not
has worked for you you have to be
available to work or you have to
work from 8 in the morning to 6 in the
late
precisely because it is understood that there
so many people targeted by the way
that there’s always going to be someone
available to perform to that job
as you see he is always the customer going
to the company and the company sends the
notification to the worker because
revolutionary accept in part and we
seen that makes it so revolutionary
but there is something else and it is called
online reputation
basically it is the capacity that has
the client to value the worker who
This will happen with the customer is
transmitting information to the company
what are the good jobs and
what are the values again the
traditional companies when hiring
someone make a selection process
When they hire someone, it is necessary
Well, good for that those who are not
Good workers are dismissed
also sometimes to information from the
training company to do
well your work
this company does not work if what you do
here for everyone and say
who will value you which is good and which is
obviously bad and the bad ones
it deactivates the good ones keep them
but of course as you see here also
is the big difference between valuing
goods and value services because a
thing is to say if an apartment is
near the beach or not to let the one
the user values or pay a hotel
or assess whether a car is power or not and
the other is to value people
fundamental rights
they are not the same but here is the
great question not the question that takes away
when we see this model we we to
all because first because as you know
since the beginning of the century
workers have always been fighting
to try to get better rights
labor thus a living wage not
a fair salary a a shorter working day
work right to vacation
paid rest on weekends
et cetera but of course it happens that
these companies rate all their
workers to all who lend
service through that platform
as if they were businessmen entrepreneurs
without labor rights of any kind
not even the same minimum means
a minimum wage or a maximum working day
Now the question is who is coming
is right are these workers are
workers with rights have
labor rights or not all are just
businessman really does not need
No kind of protection on the part of
the one of the law
well then to solve or this
question let me make a one
confession now that he does not listen to us
nobody and that is the collaborative economy
it’s not my main line of
medical quality research or
always to design retributive systems
for companies to say as to how
establish a bonus for objectives in the
company or how to establish a
performance evaluation a plan
‘stock options’ as an engine for its
diversity that I had to perform my
doctoral thesis
I was in four years studying
precisely this is to say how
design a retributive system the
company to improve the productivity of
the company and with the ultimate goal of
improve the productivity of our of
our country and with it the
competitiveness as it is a project then
little ambitious and clear as everything
project is too ambitious because
well I studied it effectively
analyze the doctoral thesis wrote a
a book about it
in fact a book that had good
acceptance even win a prize
for that reason however the the the the impact
that caused that book I was
I was totally very excited to say
when not finished these four years
of a topic you put everything in it writes
the master’s book
that’s what the expert associations
they say that it is indeed a great book
that we hope this is really going to sing
let’s use a real and impact and
is under much illusion but then the
things were not as I thought
say if the book was there but
probably law 25 was waived
people throughout Spain and probably
most of them in the members of the
court they are bound did not have
before he is forced to read but what
good
the question is that of course that was hard
for me the truth is I thought that
was going to have repercussion in the end what
He had
they have been working on a subject for many years and
I was in a spent time
reflecting what I had done wrong and I
realized that reopen to address issues that
have been treated before in
many times it is very difficult to capture a
impact on this type of issues
the fact is that dozens of people before
that I have talked about the salary tv of
right to a living wage and for very
good or bad that were my
contributions the dynamics were already
established therefore it was difficult
cause a real bread established
Atlante now and then out
of course you have to look for a hole theme is what
that I think I decided what I had to
find a topic in which our
society our generation the
generation of now had to lead
no previous generation has had
to deal with and obviously it’s the internet
information technologies like
these information technologies
in my case, it is modifying the
work and well that’s why I started
study this topic and of course
picking up what we were talking about
if we are going to finish all as autonomous
without labor rights
I believe
just as I realized that trying
change a topic tried to address a
topic that has been addressed for a long time
before and that is closed in a
society that is somewhat unproductive
the companies that should be aware
what to try is to return us to a world
in which there were no rights
labor is somewhat lower on the road
towards the future can not go through
companies that treat their workers
as if we were in the 19th century without
labor rights that one of a
pizza delivery man is a worker and
is not a businessman who works for
telepizza or work for a platform
virtual
I think it’s something that we can all be
agree that it’s the same delivery guy
Pizza is entitled to a living wage
I worked to secure or work for me
but I think it’s also something in which
we can all agree
precisely because this is something that
our society already decided in a
given time to say that there are
Human rights is something that some
human rights and rights
work for all people and
from the fact of being people is
something that our generation does not have
to discuss with a villa that holds
fundamental rights and duties that is
better not touch that the law states that
these people have rights
it is something that is there and that
effectively it is better will not go back to
fly or not try to step back
in fact it has to be said that usa and others
countries such as brazil or england or
united states little suspicious countries
to be protectionist with their
workers or defend their
workers the courts of your country
have considered that these workers
they are workers with labor rights
and therefore we hope that Spain is not
otherwise
the question is that ultimately for
me this one has not been created debate if
they have right alone but their debate
today he said pique until he assumed or not the
true debate is another the dust is the
true opportunity
these companies is different in truth
the opportunity offered by these
companies is the one here that the
workers acquire a right one
right to which until now it was not
possible a right which is the power
the worker has the right to be able
choose your work schedule and your
working day and a real
reconciliation of personal life and
familiar with work
as you know so far with the model
Circus Fordist Factory
everything had to go to work at the
same time and leave at the same time
because the factory will start one hour and
they had to be all workers to
the time to be able to for the factory
it could work but nowadays with
telecommuting with the with these companies
for mobile applications
the productive model is changing and
right now it is possible that the worker
can choose his schedule and his day of
I work something that until now was
impossible and how until now it was
impossible for the productive model that
we had until now the
law recognized the businessman that
had the right to be able to choose that
schedule this day could impose on
worker the schedule and the day but
nowadays if it’s possible so far
that right I will not have the
workers
precisely because it is not the power
executive did not work but right now
productive model has changed and now if
It is possible for companies to work
leaving it the workers choose solar
and his journey
therefore this is a new right that
the law should be incorporated into the law
should modernize by incorporating this
right and it ‘s true he has said out loud
this idea that workers can
choose soriano work schedule and its
a day that workers can
choose in the schedule and the form of
job
it may sound utopian but when susana
see phone on the track of 1,800 said
that women had the right to vote
they should have the right to vote
they also called a top pick up
when robert owen in the in 1700 finals
of 1,700 said that the workers
they should have a maximum of well
work a maximum of eight hours
they also call it thought the topic of
done well
nowadays the website of a robert
owen is still saying that it is a
utopian thinker and you have to have in
account that good fight to say that the
workers had to work a maximum
eight hours is also not very utopian
in short it may sound utopian but
the big dreams are those that reach
great dreamers
thank you very much
[Applause]
[Music]
”
Be First to Comment