the war has changed more in the last two decades that in the last two three
decades that in the last two three
decades that in the last two three hundred years all combined mega trends
hundred years all combined mega trends
hundred years all combined mega trends are shaping a good war in ways that we
are shaping a good war in ways that we
are shaping a good war in ways that we haven’t seen before I tell you what I’m
haven’t seen before I tell you what I’m
haven’t seen before I tell you what I’m talking about let’s assume for a moment
talking about let’s assume for a moment
talking about let’s assume for a moment that all of us here are younger than 50
that all of us here are younger than 50
that all of us here are younger than 50 years old don’t raise your hand raise
years old don’t raise your hand raise
years old don’t raise your hand raise your hand with that assumption in mind
your hand with that assumption in mind
your hand with that assumption in mind they just think about it 50 years ago we
they just think about it 50 years ago we
they just think about it 50 years ago we were about 3 billion people on this
were about 3 billion people on this
were about 3 billion people on this planet then when some of us joined
planet then when some of us joined
planet then when some of us joined college population moved from 3 to 5
college population moved from 3 to 5
college population moved from 3 to 5 billion people and now as we’re enjoying
billion people and now as we’re enjoying
billion people and now as we’re enjoying this day here we realize that there are
this day here we realize that there are
this day here we realize that there are more than 7 billion people in this
more than 7 billion people in this
more than 7 billion people in this planet most of them coming from
planet most of them coming from
planet most of them coming from developing countries that entails a
developing countries that entails a
developing countries that entails a whole new challenge now I tell you why
whole new challenge now I tell you why
whole new challenge now I tell you why it’s not only that we need to find ways
it’s not only that we need to find ways
it’s not only that we need to find ways to procure for more than a billion
to procure for more than a billion
to procure for more than a billion people in the next 15 years there are
people in the next 15 years there are
people in the next 15 years there are good news behind that and a big
good news behind that and a big
good news behind that and a big challenge also because at least two of
challenge also because at least two of
challenge also because at least two of these billions will have to find a way
these billions will have to find a way
these billions will have to find a way will be finding a way to move from
will be finding a way to move from
will be finding a way to move from low-income to middle class everyone
low-income to middle class everyone
low-income to middle class everyone deserves better deserves more question
deserves better deserves more question
deserves better deserves more question how can we procure for the energy and
how can we procure for the energy and
how can we procure for the energy and many of the other needs they will have
many of the other needs they will have
many of the other needs they will have to make soon to give you some context
to make soon to give you some context
to make soon to give you some context about the size of the challenge let’s
about the size of the challenge let’s
about the size of the challenge let’s just think that within the next 15 years
just think that within the next 15 years
just think that within the next 15 years the demand for energy will grow by 33%
the demand for energy will grow by 33%
the demand for energy will grow by 33% and in many statistics 33 percent that
and in many statistics 33 percent that
and in many statistics 33 percent that doesn’t sound like something scary but
doesn’t sound like something scary but
doesn’t sound like something scary but what if I tell you that that amount of
what if I tell you that that amount of
what if I tell you that that amount of energy required is equivalent to having
energy required is equivalent to having
energy required is equivalent to having to come and bring a whole new China into
to come and bring a whole new China into
to come and bring a whole new China into this earth with all the energy needed
this earth with all the energy needed
this earth with all the energy needed for that and as a man of energy will
for that and as a man of energy will
for that and as a man of energy will also mean a high demand of water water
also mean a high demand of water water
also mean a high demand of water water is a really scarce resource but is
is a really scarce resource but is
is a really scarce resource but is indispensible to create energy and isn’t
indispensible to create energy and isn’t
indispensible to create energy and isn’t only that think every single time
only that think every single time
only that think every single time somebody needs to drink they need to
somebody needs to drink they need to
somebody needs to drink they need to survive we really know that rural
survive we really know that rural
survive we really know that rural communities have to work harder work
communities have to work harder work
communities have to work harder work longer to get their water well with
longer to get their water well with
longer to get their water well with only three people getting to a pond is
only three people getting to a pond is
only three people getting to a pond is millions of people doing that that’s
millions of people doing that that’s
millions of people doing that that’s really a mega trend but the water issue
really a mega trend but the water issue
really a mega trend but the water issue its reinter esting let me tell you
its reinter esting let me tell you
its reinter esting let me tell you something when I was a kid
something when I was a kid
something when I was a kid I was a little bit of an air I was
I was a little bit of an air I was
I was a little bit of an air I was getting factoids from everything what is
getting factoids from everything what is
getting factoids from everything what is the largest country where when did men
the largest country where when did men
the largest country where when did men get to the moon what is the largest body
get to the moon what is the largest body
get to the moon what is the largest body of fresh water okay
of fresh water okay
of fresh water okay that’s the Lake Superior in the US but
that’s the Lake Superior in the US but
that’s the Lake Superior in the US but the second the second was they RLC what
the second the second was they RLC what
the second the second was they RLC what I did not that time is that the Soviet
I did not that time is that the Soviet
I did not that time is that the Soviet Union has started making dams irrigation
Union has started making dams irrigation
Union has started making dams irrigation channels to grow cotton with this which
channels to grow cotton with this which
channels to grow cotton with this which is a very water demanding crop at the
is a very water demanding crop at the
is a very water demanding crop at the end of the Soviet Union
end of the Soviet Union
end of the Soviet Union things were looking like this already
things were looking like this already
things were looking like this already diminish the Soviet Union sell
diminish the Soviet Union sell
diminish the Soviet Union sell everything disappear and most Pakistan
everything disappear and most Pakistan
everything disappear and most Pakistan and Kazakh Stan remain with almost
and Kazakh Stan remain with almost
and Kazakh Stan remain with almost nothing less than ten percent of what it
nothing less than ten percent of what it
nothing less than ten percent of what it used to be the message I’m trying to
used to be the message I’m trying to
used to be the message I’m trying to convey is that the things are changing
convey is that the things are changing
convey is that the things are changing so fast that it what it was truth and
so fast that it what it was truth and
so fast that it what it was truth and what I learned when I was a kid is not
what I learned when I was a kid is not
what I learned when I was a kid is not true anymore
true anymore
true anymore things are changing that fast and it’s
things are changing that fast and it’s
things are changing that fast and it’s lonely that also the land in length the
lonely that also the land in length the
lonely that also the land in length the beginning of the 20th century there were
beginning of the 20th century there were
beginning of the 20th century there were close to eight hectares per person why
close to eight hectares per person why
close to eight hectares per person why is lands important because everything we
is lands important because everything we
is lands important because everything we do we need to have food we need to
do we need to have food we need to
do we need to have food we need to provide means for living and that has to
provide means for living and that has to
provide means for living and that has to come from the planet we are a single
come from the planet we are a single
come from the planet we are a single exploitation spy so we’re in this
exploitation spy so we’re in this
exploitation spy so we’re in this country in this space and land has
country in this space and land has
country in this space and land has diminished right now we have less than
diminished right now we have less than
diminished right now we have less than two hectares per person and it will
two hectares per person and it will
two hectares per person and it will continue growing it’s like our world is
continue growing it’s like our world is
continue growing it’s like our world is shrinking it’s not really that easy
shrinking it’s not really that easy
shrinking it’s not really that easy all these megatrends have really
all these megatrends have really
all these megatrends have really affected things in the environment
affected things in the environment
affected things in the environment climate change may be promoted by many
climate change may be promoted by many
climate change may be promoted by many of these megatrends
of these megatrends
of these megatrends and anybody in this room could tell me
and anybody in this room could tell me
and anybody in this room could tell me that wildfires hurricanes floods have
that wildfires hurricanes floods have
that wildfires hurricanes floods have existed since the beginning of times yes
existed since the beginning of times yes
existed since the beginning of times yes but now they are large
but now they are large
but now they are large stronger and more frequent wildfires in
stronger and more frequent wildfires in
stronger and more frequent wildfires in California are news of everyday drops in
California are news of everyday drops in
California are news of everyday drops in Africa last longer they lacked endless
Africa last longer they lacked endless
Africa last longer they lacked endless forgers just two weeks ago
forgers just two weeks ago
forgers just two weeks ago hurricane Harvey flooded the Houston
hurricane Harvey flooded the Houston
hurricane Harvey flooded the Houston area in the largest disaster ever in
area in the largest disaster ever in
area in the largest disaster ever in that place and right now as we’re
that place and right now as we’re
that place and right now as we’re speaking there are three hurricanes in
speaking there are three hurricanes in
speaking there are three hurricanes in the Atlantic Ocean going to the same
the Atlantic Ocean going to the same
the Atlantic Ocean going to the same song again so if you don’t have a home
song again so if you don’t have a home
song again so if you don’t have a home insurance get one now that’s part of the
insurance get one now that’s part of the
insurance get one now that’s part of the story with this talk we’re not here only
story with this talk we’re not here only
story with this talk we’re not here only to tell you about the bad news and how
to tell you about the bad news and how
to tell you about the bad news and how much we have consumed how much we are
much we have consumed how much we are
much we have consumed how much we are taking out of the earth we’re here also
taking out of the earth we’re here also
taking out of the earth we’re here also to invite you to start to think about
to invite you to start to think about
to invite you to start to think about nature from a different perspective what
nature from a different perspective what
nature from a different perspective what if all of a sudden we do some effort to
if all of a sudden we do some effort to
if all of a sudden we do some effort to understand the value of valuing nature I
understand the value of valuing nature I
understand the value of valuing nature I tell you what I’m talking about
tell you what I’m talking about
tell you what I’m talking about just think about any items such as this
just think about any items such as this
just think about any items such as this beautiful bead next to us honeybees are
beautiful bead next to us honeybees are
beautiful bead next to us honeybees are responsible for providing let’s say 25%
responsible for providing let’s say 25%
responsible for providing let’s say 25% of the pollination services of food
of the pollination services of food
of the pollination services of food crops in America their population is
crops in America their population is
crops in America their population is coming down is diminishing rapidly how
coming down is diminishing rapidly how
coming down is diminishing rapidly how are we going to deal with that we cannot
are we going to deal with that we cannot
are we going to deal with that we cannot get a bunch of dead stalkers to go
get a bunch of dead stalkers to go
get a bunch of dead stalkers to go outside and manually just go and it’s
outside and manually just go and it’s
outside and manually just go and it’s not pollinating things the value of that
not pollinating things the value of that
not pollinating things the value of that activity is almost 200 billion dollars
activity is almost 200 billion dollars
activity is almost 200 billion dollars meaning that as pollination services
meaning that as pollination services
meaning that as pollination services become more expensive food will also
become more expensive food will also
become more expensive food will also become more expensive and that will
become more expensive and that will
become more expensive and that will affect us right over here this is just
affect us right over here this is just
affect us right over here this is just one of the thousands of examples we
one of the thousands of examples we
one of the thousands of examples we could be providing and the bottom line
could be providing and the bottom line
could be providing and the bottom line is that echo service ecosystem services
is that echo service ecosystem services
is that echo service ecosystem services are just everywhere around you to give
are just everywhere around you to give
are just everywhere around you to give you just some examples about that not
you just some examples about that not
you just some examples about that not only think about the wonderful food that
only think about the wonderful food that
only think about the wonderful food that we are eating every day think about
we are eating every day think about
we are eating every day think about everything that we are wearing think
everything that we are wearing think
everything that we are wearing think about the fact that you are breathing
about the fact that you are breathing
about the fact that you are breathing the fact that you’re getting good water
the fact that you’re getting good water
the fact that you’re getting good water every day to you the fact that you need
every day to you the fact that you need
every day to you the fact that you need electricity everywhere they are just
electricity everywhere they are just
electricity everywhere they are just taking system services but what not
taking system services but what not
taking system services but what not every one of us understands or keeps in
every one of us understands or keeps in
every one of us understands or keeps in mind all time is that that also comes at
mind all time is that that also comes at
mind all time is that that also comes at a price there is an economic value of
a price there is an economic value of
a price there is an economic value of the ecosystem services we are receiving
the ecosystem services we are receiving
the ecosystem services we are receiving some people have estimated that value at
some people have estimated that value at
some people have estimated that value at 172 trail
172 trail
172 trail dollars and to give you a sense of the
dollars and to give you a sense of the
dollars and to give you a sense of the magnitude of that value if all of a
magnitude of that value if all of a
magnitude of that value if all of a sudden we combined we lump together the
sudden we combined we lump together the
sudden we combined we lump together the Google’s the Facebook’s the tech
Google’s the Facebook’s the tech
Google’s the Facebook’s the tech companies the food companies industry
companies the food companies industry
companies the food companies industry companies you name it all the Standard &
companies you name it all the Standard &
companies you name it all the Standard & Poor’s 500 companies that market cap
Poor’s 500 companies that market cap
Poor’s 500 companies that market cap will just be like 22 trillion dollars
will just be like 22 trillion dollars
will just be like 22 trillion dollars there’s a big that that big gap
there’s a big that that big gap
there’s a big that that big gap difference and the problem is that as we
difference and the problem is that as we
difference and the problem is that as we said at the beginning of the talk the
said at the beginning of the talk the
said at the beginning of the talk the value that we’re wasting is significant
value that we’re wasting is significant
value that we’re wasting is significant we are losing a lot there now a lot of
we are losing a lot there now a lot of
we are losing a lot there now a lot of smart companies have already tried to
smart companies have already tried to
smart companies have already tried to tackle these kind of issues that’s why
tackle these kind of issues that’s why
tackle these kind of issues that’s why every day we learn about different
every day we learn about different
every day we learn about different companies who find ways to be more
companies who find ways to be more
companies who find ways to be more efficient with the use of resources the
efficient with the use of resources the
efficient with the use of resources the use of energy and everything that will
use of energy and everything that will
use of energy and everything that will help them to be more productive to Pro
help them to be more productive to Pro
help them to be more productive to Pro to have the same output out of less
to have the same output out of less
to have the same output out of less resources that’s good news bottom line
resources that’s good news bottom line
resources that’s good news bottom line that saves money but on top of those
that saves money but on top of those
that saves money but on top of those marginal improvement those process
marginal improvement those process
marginal improvement those process improvements other companies have also
improvements other companies have also
improvements other companies have also realized that there are many other
realized that there are many other
realized that there are many other things they can do that’s one of the
things they can do that’s one of the
things they can do that’s one of the many reasons that innovation is also at
many reasons that innovation is also at
many reasons that innovation is also at the top of the map they know that they
the top of the map they know that they
the top of the map they know that they have to start thinking differently about
have to start thinking differently about
have to start thinking differently about every single product service process and
every single product service process and
every single product service process and systems that we are part of because that
systems that we are part of because that
systems that we are part of because that will be the only meaningful way to move
will be the only meaningful way to move
will be the only meaningful way to move up in terms of come in terms of
up in terms of come in terms of
up in terms of come in terms of competitive advantage understanding
competitive advantage understanding
competitive advantage understanding ecosystem services is not only an
ecosystem services is not only an
ecosystem services is not only an operational opportunity it can also be a
operational opportunity it can also be a
operational opportunity it can also be a market opportunity this wonderful photo
market opportunity this wonderful photo
market opportunity this wonderful photo here corresponds to the Amazon did you
here corresponds to the Amazon did you
here corresponds to the Amazon did you know that there are some financial funds
know that there are some financial funds
know that there are some financial funds who have already invested money there
who have already invested money there
who have already invested money there who are giving more money every year and
who are giving more money every year and
who are giving more money every year and in return the only thing they ask is
in return the only thing they ask is
in return the only thing they ask is that they will keep the rights for those
that they will keep the rights for those
that they will keep the rights for those ecosystem services well last time I
ecosystem services well last time I
ecosystem services well last time I checked every financial company every
checked every financial company every
checked every financial company every fund will try to put money on something
fund will try to put money on something
fund will try to put money on something that they found more valuable on the
that they found more valuable on the
that they found more valuable on the next door they are chasing that kind of
next door they are chasing that kind of
next door they are chasing that kind of things and governments are also playing
things and governments are also playing
things and governments are also playing a good role on that some time ago I used
a good role on that some time ago I used
a good role on that some time ago I used to work at the ministerium of natural
to work at the ministerium of natural
to work at the ministerium of natural resources and environment and one of the
resources and environment and one of the
resources and environment and one of the many mandates that we had was to do
many mandates that we had was to do
many mandates that we had was to do whatever it takes to protect the forest
whatever it takes to protect the forest
whatever it takes to protect the forest and the natural resources we had there
and the natural resources we had there
and the natural resources we had there as men of the many policies we have we
as men of the many policies we have we
as men of the many policies we have we try to empower our Rangers so that they
try to empower our Rangers so that they
try to empower our Rangers so that they have better equipment and they they
have better equipment and they they
have better equipment and they they could take better care of the Forester
could take better care of the Forester
could take better care of the Forester to my surprise at that time I was very
to my surprise at that time I was very
to my surprise at that time I was very wrong many of these programs didn’t work
wrong many of these programs didn’t work
wrong many of these programs didn’t work and part of the reason is because our
and part of the reason is because our
and part of the reason is because our vision which is very narrow
vision which is very narrow
vision which is very narrow we forgot for a moment that there were
we forgot for a moment that there were
we forgot for a moment that there were many communities living there and it’s
many communities living there and it’s
many communities living there and it’s just not right it will never work if you
just not right it will never work if you
just not right it will never work if you ask some of these communities to stop
ask some of these communities to stop
ask some of these communities to stop doing the only thing they are doing
doing the only thing they are doing
doing the only thing they are doing because they need to protect environment
because they need to protect environment
because they need to protect environment we need to start thinking differently
we need to start thinking differently
we need to start thinking differently about it and we need to start thinking
about it and we need to start thinking
about it and we need to start thinking differently by taking into account
differently by taking into account
differently by taking into account people and natural capital but this
people and natural capital but this
people and natural capital but this combination is not so easy to find here
combination is not so easy to find here
combination is not so easy to find here in marriage in London New York you have
in marriage in London New York you have
in marriage in London New York you have to really go and look for it so let me
to really go and look for it so let me
to really go and look for it so let me take you on a small trip from Mexico
take you on a small trip from Mexico
take you on a small trip from Mexico City let’s take a plane rent a car drive
City let’s take a plane rent a car drive
City let’s take a plane rent a car drive five hours into the mountains and then
five hours into the mountains and then
five hours into the mountains and then we’re in a different kind of setup let
we’re in a different kind of setup let
we’re in a different kind of setup let me treat you to Teresa she’s a great
me treat you to Teresa she’s a great
me treat you to Teresa she’s a great woman during pink she’s a single mother
woman during pink she’s a single mother
woman during pink she’s a single mother and the she has some land she inherited
and the she has some land she inherited
and the she has some land she inherited from her father that land she used it to
from her father that land she used it to
from her father that land she used it to grow coffee but she’s quite clever she
grow coffee but she’s quite clever she
grow coffee but she’s quite clever she has realized that they’re only here only
has realized that they’re only here only
has realized that they’re only here only richness is the land and she has to make
richness is the land and she has to make
richness is the land and she has to make the best out of it so she goes to
the best out of it so she goes to
the best out of it so she goes to clinics she learns from people who go
clinics she learns from people who go
clinics she learns from people who go there he shares best practices and she’s
there he shares best practices and she’s
there he shares best practices and she’s actually became something like a local
actually became something like a local
actually became something like a local entrepreneur giving the most out of that
entrepreneur giving the most out of that
entrepreneur giving the most out of that land on coffee the second picture just
land on coffee the second picture just
land on coffee the second picture just shows how she’s measuring and getting
shows how she’s measuring and getting
shows how she’s measuring and getting the coffee crops at the right distance
the coffee crops at the right distance
the coffee crops at the right distance so they can grow together if we gather
so they can grow together if we gather
so they can grow together if we gather together a few dresses then we can go to
together a few dresses then we can go to
together a few dresses then we can go to another village and find on Channel this
another village and find on Channel this
another village and find on Channel this guy is amazing you would all be really
guy is amazing you would all be really
guy is amazing you would all be really happy if you graduate from business
happy if you graduate from business
happy if you graduate from business schools were like this why because he
schools were like this why because he
schools were like this why because he doesn’t need a PhD to understand the
doesn’t need a PhD to understand the
doesn’t need a PhD to understand the value chain of selling and growing up
value chain of selling and growing up
value chain of selling and growing up using coffee he doesn’t need somebody to
using coffee he doesn’t need somebody to
using coffee he doesn’t need somebody to tell him the advantages of vertical or
tell him the advantages of vertical or
tell him the advantages of vertical or horizontal integration and he actually
horizontal integration and he actually
horizontal integration and he actually just intuitively disrupted the whole
just intuitively disrupted the whole
just intuitively disrupted the whole value chain of the coffee producing in
value chain of the coffee producing in
value chain of the coffee producing in his community he started buying coffee
his community he started buying coffee
his community he started buying coffee from local producers processing the
from local producers processing the
from local producers processing the coffee on-site getting a brand and
coffee on-site getting a brand and
coffee on-site getting a brand and increasing the value of that brand so
increasing the value of that brand so
increasing the value of that brand so actually because he reduced the value
actually because he reduced the value
actually because he reduced the value chain everybody in that community is
chain everybody in that community is
chain everybody in that community is getting more money than just selling the
getting more money than just selling the
getting more money than just selling the coffee beans to the middlemen if you get
coffee beans to the middlemen if you get
coffee beans to the middlemen if you get this same attitude travel another hour
this same attitude travel another hour
this same attitude travel another hour there in the mountains it’s beautiful
there in the mountains it’s beautiful
there in the mountains it’s beautiful you should do it sometime
you should do it sometime
you should do it sometime you will get to know community this
you will get to know community this
you will get to know community this community is called not telling me that
community is called not telling me that
community is called not telling me that they have the rights to exploit 500
they have the rights to exploit 500
they have the rights to exploit 500 hectares of forest so what do they do
hectares of forest so what do they do
hectares of forest so what do they do they cut wood but you would say ok
they cut wood but you would say ok
they cut wood but you would say ok cutting wood and syringe by the trunk is
cutting wood and syringe by the trunk is
cutting wood and syringe by the trunk is not such a good business so in order to
not such a good business so in order to
not such a good business so in order to increase the value of our products they
increase the value of our products they
increase the value of our products they process it they put a soul meal and they
process it they put a soul meal and they
process it they put a soul meal and they actually do not use your hand labor they
actually do not use your hand labor they
actually do not use your hand labor they got together with some Italian the
got together with some Italian the
got together with some Italian the drying wood drying machines some Swedish
drying wood drying machines some Swedish
drying wood drying machines some Swedish cutting equipment they really do some
cutting equipment they really do some
cutting equipment they really do some good stuff and they started checking
good stuff and they started checking
good stuff and they started checking what products could increase the value
what products could increase the value
what products could increase the value more but natural capital is important
more but natural capital is important
more but natural capital is important they realize they have to keep it so
they realize they have to keep it so
they realize they have to keep it so they got together with OMGs with
they got together with OMGs with
they got together with OMGs with government offices and start the
government offices and start the
government offices and start the reforestation program to keep their
reforestation program to keep their
reforestation program to keep their natural capital preserve and growing all
natural capital preserve and growing all
natural capital preserve and growing all the time regardless if they call it or
the time regardless if they call it or
the time regardless if they call it or not so they are actually keeping the
not so they are actually keeping the
not so they are actually keeping the forest keeping the capital and there is
forest keeping the capital and there is
forest keeping the capital and there is something interesting it’s not there’s
something interesting it’s not there’s
something interesting it’s not there’s not only them there are quite a few so
not only them there are quite a few so
not only them there are quite a few so if you start getting together many
if you start getting together many
if you start getting together many communities preserving the natural
communities preserving the natural
communities preserving the natural capital then they are increasing because
capital then they are increasing because
capital then they are increasing because as you may well know for certain natural
as you may well know for certain natural
as you may well know for certain natural carbon sinks so there is a value on that
carbon sinks so there is a value on that
carbon sinks so there is a value on that you can get all these people and
you can get all these people and
you can get all these people and suddenly they have something to sell a
suddenly they have something to sell a
suddenly they have something to sell a lot of companies will have something to
lot of companies will have something to
lot of companies will have something to buy
buy
buy even if some of these companies have
even if some of these companies have
even if some of these companies have already embraced opportunities for
already embraced opportunities for
already embraced opportunities for efficiency to cut down the carbon
efficiency to cut down the carbon
efficiency to cut down the carbon footprint of their actions not all of
footprint of their actions not all of
footprint of their actions not all of them coverage what we call carbon
them coverage what we call carbon
them coverage what we call carbon neutrality they need to find new
neutrality they need to find new
neutrality they need to find new opportunities and this is a new good
opportunities and this is a new good
opportunities and this is a new good option if they can just approach what we
option if they can just approach what we
option if they can just approach what we call for this very example a voluntary
call for this very example a voluntary
call for this very example a voluntary co2 market well they were just fond of
co2 market well they were just fond of
co2 market well they were just fond of that money to communities communities
that money to communities communities
that money to communities communities will be in charge of protecting the
will be in charge of protecting the
will be in charge of protecting the environment conserving that a acid and
environment conserving that a acid and
environment conserving that a acid and on top of that they will pass the carbon
on top of that they will pass the carbon
on top of that they will pass the carbon bonus to the companies then everyone
bonus to the companies then everyone
bonus to the companies then everyone will be matching in terms of a good
will be matching in terms of a good
will be matching in terms of a good business but that is just one of many
business but that is just one of many
business but that is just one of many examples you can think of when you’re
examples you can think of when you’re
examples you can think of when you’re thinking about this mega trend of social
thinking about this mega trend of social
thinking about this mega trend of social entrepreneurship there are more options
entrepreneurship there are more options
entrepreneurship there are more options they can start doing ecotourism charging
they can start doing ecotourism charging
they can start doing ecotourism charging for preserving the biodiversity
for preserving the biodiversity
for preserving the biodiversity handcrafted furniture organic food
handcrafted furniture organic food
handcrafted furniture organic food bottled water for communities or even
bottled water for communities or even
bottled water for communities or even better they can start giving teaching
better they can start giving teaching
better they can start giving teaching and lecturing and consulting services to
and lecturing and consulting services to
and lecturing and consulting services to other communities so they can do the
other communities so they can do the
other communities so they can do the same the possibilities are endless and
same the possibilities are endless and
same the possibilities are endless and that’s why we come here with a call for
that’s why we come here with a call for
that’s why we come here with a call for action yes we know that a lot of
action yes we know that a lot of
action yes we know that a lot of governments a lot of big brands and
governments a lot of big brands and
governments a lot of big brands and companies have already joined efforts to
companies have already joined efforts to
companies have already joined efforts to tackle the problem of climate change but
tackle the problem of climate change but
tackle the problem of climate change but this is all this is a good time to think
this is all this is a good time to think
this is all this is a good time to think about the power that social
about the power that social
about the power that social entrepreneurship may have on this every
entrepreneurship may have on this every
entrepreneurship may have on this every time you have the opportunity to think
time you have the opportunity to think
time you have the opportunity to think beyond major brands and try to identify
beyond major brands and try to identify
beyond major brands and try to identify support and work with a social
support and work with a social
support and work with a social entrepreneur do it it will definitely
entrepreneur do it it will definitely
entrepreneur do it it will definitely pay off thank you very much
pay off thank you very much
pay off thank you very much [Applause]
”
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