can 18 minutes
I still think that time is
the true luxury of this historic moment
in short, a quarter can not be taken
from now on a time bank and get it back
so I always think that it should be used in the
better than the ways
I will try to do it in this too
so taker occasion we titled
this meeting of ted for brescia
take care of your time then
and through the things that are done
calligraphy was what the thing
that has changed the life I have
met is the one who taught me
to appreciate the weather and other things of
which I will now speak to you through these
images
I have met writing
when I was studying graphic design though in the
at the same time something was happening in the
milanese surroundings say in italy six
things always come a little later
so in the early 90s I discovered the
writing
and it’s a love story for letters
what I’m talking about writing is one
discipline that many recognize with the
word graffiti
what he taught me at a very old age
young has been transferring of the
very small proportions and therefore have
a project that thing that you
sit at a desk in complete
solitude however a very thing
intimate in something that then becomes
huge then transfer these
proportions train your eye
to transfer a gesture from a media
to the other and he taught me just to
take proportions with my body
how do I know if I’m writing
straight from here to where I take the measure
of my head of my arm the
greatness of a letter and I can
reproduce even without having that
vision from above that is what there
it shows things as a whole
there was one and a palermo of maximum pitis
that is a graphic friend who talked about
a fly on a carpet
here is the fly sitting still on a
particular sees only that particular
when he starts flying, see them together
he understands that it’s part of one more thing
great if this finds a beautiful one
metaphor and when you’re near a wall
so he can not understand what he is
happening there but you know there is one
together and you must always keep in mind
this thing I have always been
interested in pure writing then
these are tools a can
spray to create the texture
texture is created by black and white e
this is one of the first concepts that I have
they are very black and white
eternal dualism something does not happen
if its opposite is not an element
it does not exist without its opposite
so this one
reading is a gray color formed by
white elements black elements and the
beautiful is when I’m in harmony for
understand this concept must start
think that you do not write in black on white
but he writes in black and white and even
the white therefore the void is more
important of the element itself in
this case a black letter on a
sheet because knowing how to see in negative
and also according to me the first metaphor that
I learned about knowing how to see things from
a different point of view then not
I look more at what I’m writing but
I look at the white I leave and it’s one
concept that seems simple but simple
it means easy then to understand it there
It took some time
this tool I often had in
pocket could for example do this
type of writing but also this type
writing
so it’s not a question of la
calligraphy intended as a gentleman
curved with a candle with a nib
with the goose pen but this
representation that they often give us in
better also the film or anyway the
our historical memory but it is a gesture and
It is a gesture of 600 years ago that it can
be done with a modern instrument
this is a wide felt pen that you use
to make graffiti but this writing is
from 1500
so it’s not a question of how much
is current and of what is actualized
through his tools I could say
that for example many do not agree
with this but because there are purists
as in all environments are the
hater the purists the maniacs and those who
they take it serenely
I’m trying to take the most with
serenity and so I like to try
there are also new tools for writing
This semi crazy tool is when
there are these things on here because if
in your world really in your world vr
virtual reality
you are in a fabulous world from which among
the other is difficult to go out because
all perfect you believe your background
6 in the environment you want and you are
creating writing not me
dimensionally but all around you
travel in the middle of the letters a gesture does not
it is only in this sense but in this
in this and then you understand that the gestures
what are you doing to create a letter
they can even have a thousand years is it
a tool that changes and is what it does
live writing in this case too
nowadays another phase
important of my experience with
writing was teaching
of calligraphy is essential
at some point pass on this thing
and passing it down does not mean only
use social networks videos but
see people really traveling
meet people who have the same
interest in your thing that seems
so if total so niche but if
Look for calligraphy on a social network
you will realize that this is no longer the case
or at least it’s a cyclic thing
now we have been in a drunkenness
incredible digital and there is an interest
is found for the manual things because
they are conquests and writing is one
conquest of the human being
we can not throw it away with one
fifty years of technology
yet we are doing it slowly
I am a lottery warrior because
this does not happen I do not teach children
and I teach those a little older
I teach calligraphy, so I do not write
beautiful writing writing understood as
an image the courses I do are of
various nature but above all they are in
many places for which this is the user
I had in Chicago
America is a big interest but it is one
first generation in Italy are a lot
younger are designers are statue
tori are brighter like I was
in Japan I’m like that and the difference
it is not just in age or in the target
this year all women almost except
that there but that’s when you tell him to
an Italian a Brazilian does in a row
so no discipline
he does so when he tells him one
Japanese does the 15 hour line to put us
of your proof something else not until
when I do not do the line like that
what have you done I do not stop
and you understand that he is teaching to
same thing but they are teaching you
a different way to absorb it
completely different and this is it
an experience I always say I learned
to teach
it took me about ten years now
been just like not just for the
fact that we travel and discover each other
some places you might never be
state but because value is created
there are people who have been taught that for years
after I write I am working with
this thing
I have two daughters I keep my family
then
it’s that concept of hunger and not you
I give a fish I teach you pescara and it is
very nice to recognize oneself in one’s own
work means to be also
recognizable
I think one of the most difficult destinations
I calligraphy for a designer
applied to design to graphics is
very difficult to be recognizable and
especially when there is not only one
style is nice and maybe it works when
someone tells you that work is yours
from what he recognized it all
different but there is something that does not
I understand that I evidently put in
every job that then becomes your figure
stylistic this was a job
commercial and I was a child what
that I appreciated the calligraphy that I do not
I still knew existed was existence
of the letters on the packaging on the
packs I did not see the packaging of
candy cereal we say to those who have
drawn this writing I do not
I knew, however, gave me an emotion to see
I copied these boxes and tried to
redo them and I think once you do a
work of this kind is not a simple one
design work is something that remains
then maybe in the collective memory
I like to think that someone is handling
this bottle that I see from some
other part of the world without having me
known and somehow a
sign of my passage made of
details
surely you have no idea how much
it’s hard to get one thing approved
like that because maybe the ypsilon does not
it’s quite Swedish and it seems like a
religious sign I do not tell you however to the
end this thing you did
It survives to yourself that you are one
finished person
sometimes we are beings too
but our work is despicable
it can be
detached from what we are like
people and also true that the speech is
improve to improve what you do
ago and so I can assure you that
through jobs like this this is
an Italian wired rapper an article on al
jazeera and is made by an art director
to an art director with two can be said
balls like that because there are few that
He knows you are creating an image
so it does not tell you it must be legible
it must be understandable you do that
that you must then be an image that speaks
the calligram is an image made of
written and that’s how it should be seen not how
a readable thing escapes from the
readability just because it is
beautiful when an image speaks for itself and
after we enter his level of
legibility
these are a bit of logos made
obviously everyone has his own style
its implication is almost always there
an inspiration behind this comes from
a French record label
this from the lettering of the cinema
cinematographic posters 60 and 70 years
that are a part of ours
big tradition very different from
the American one and these tries to
find your own style your own
style is a sum of its own
experiences
I do not think I’ve ever invented anything
simply to have put together
the experience with writing a journey into
japan a trip to san francisco
see the psychedelic poster art of the
60 years 70
all this eventually becomes yours
work and the fact of small details
to take care of as well as the
typography is made of small details
to an untrained eye the characters
they all look the same, that is, who has me
said I did not know that the books had a
different character
he thought perhaps the same character
pardoned for everyone and not so one
sign put together with others creates one
suggestion creates a skyline
skyline or signs, I do not know
it depends on what we want to see us
and the details are those in which the fly
it is flying over and then perceiving
the whole but the quality of those
together it does not exist without the details
now I have done several performances since
vivo those proportions are different not
I do not have control of all that
happens sometimes I look for inspiration
just for a phrase like this here of
orwell wiev write
sometimes I find her here I have her
found it was a book that came out
from a bookstore there was written why and
wright I played there is perfect and I have it
found just before the performance
what happens when you are immersed in the
writing when you are in front of one
texture is that something happens that is
very close to meditation
what happens when you are about to forming e
you do not know you do not have the lines you do not know if
will arrive and at the end of the panel with
the right writing you do not know if you will do
of mistakes to the people behind that
he looks at you at those below and it’s beautiful
because it makes people feel alive
maybe they think you know what you’re up to
making sure you are all prepared and
instead you do not know and when it is good if
double satisfied but it’s something with
they will never know others
this is a performance made with a
pianist cesare peak he followed me
with music
I followed his music behind we had
an audience I have a certain point
completely forgotten by the public
I was completely absorbed then I have
I understood what meditation I have
started to understand what was the
my relationship also to look for mine
relationship with spirituality and here it is
this is the concept that has arisen
miles means being here and now in the
when we are
doing something completely
[Music]
focus on this
so you get lost in black and white
of writing and one is also a
exercise for a little maniacal perhaps
but it is as beautiful as a certain
point there is no longer a focal point but
all the same importance is there
typographer called adrian frutiger
Swiss typographer who summarized
this concept of white and black
with a beautiful picture looking
through the leaves of a tree
the light that comes in here is the
typography this scania also
this see the light that enters
from the elements look the opposite of
the one in which the major is focused
some people when they look at this
it’s black and white or not they are gods
shades of gray then becomes
painting and throwing all this is
Meditative fully meditative ho
had the beautiful experience with this
sir, who is a dari karateka
marchini nine times world champion e
I was able to understand that in the dojo with him
there were very great similarities between
his discipline and he and my
I was looking at one or one of them
I said these things are very similar
this project is called vale
the effectiveness of art and effective art
when a series of repeated gestures
to infinity with care with dedication
put together they create a language that
then it becomes effective as well as the
writing then what I have
understood is that calligraphy for me is
just one of the excuses with which
watching the world is called the way of
ladder
the way of writing means not
have a destination but enjoy the route
that you do and this many of you
they will find metaphorical for their own
life but also very close to disciplines
different from mine
and it’s beautiful not knowing where to get there
enjoy every step you take
I would say that the care you put on it
attention to their discipline
it’s the one that makes the difference
difference we say that in the path
same and not result must be a
pleasure first of all and people
he senses when you would like to do
something
so I sincerely hope so
take your pleasure seriously
thank you
[Applause]
”
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