keep standing always standing like
we see the trees as we see the
the pillars of any building
as we see the texts in a book
always come and I think this is the
way in which we can help the
others being vertical being a lighthouse
on top
how can we help and do something for
our environment and by the people who
that we feel valuable and it’s a lesson
that fortunately I learned the bad and
is what I come to share with you today as
apprentice
this some three years ago to do
Exactly I was like many of
you know maybe finishing my
higher education
starting a project with the desire to
start a project with some idea that
maybe I thought it would be valuable
for for society but also as
I include myself and maybe many of the
here present
I felt quite insecure
I felt pretty insecure I felt
insufficient unable since the
knowledge that I had until that
moment they were going to be completely
exceeded as soon as I was in a
real and good situation at that time
got a job in this
university was going well with
all your insecurities with all the
stumble with all the hits that you
when you start something when you start
my life a short period
we can talk about three weeks or a month
that plunged me into a tremendous crisis
that I was going to continue for the next
two years approximately and there were
specific factors that I’m going to
comment
the first one had another look
he is still here but he has two
months working just when
administrative adjustments I am asked to be
the coordinator and be in charge of
advertising department design and
art of this university in the
communication direction and good is
the communication address some
who work here know is a crossroad of
roads the information comes in and the
information comes through that what
that makes us a dependency with the
greater flow of one of the dependencies
with greater daily workflow in
average there are some who are out there
they know that later we do not sleep and we eat
but well we are not and well I with my
two months of experience that was going to be
in front of one of the departments
important from this address
a lot of pressure that was the first
stone in what was to become
a crisis second point the lord
rector in early 2014
requests the redesign of the uap brand
something that we have very entrenched what
we may be seeing wound but had
80 years almost 80 years this year
they are 80 years old, it is bitter in the
that had been floating in the air not
there was really an effort of
brand development and also for
who have been able to have the opportunity to
work in these branches what that
represents a brand with so much
tradition with so much roots so
conservative
good a so conservative brand so
traditional is very difficult to carry
out for a long term and know the
opinions
added to that is a brand that affects
100,000 people directly many of
those of us who are here the whole community
university so to speak
indirectly it is affecting the whole
state of puebla almost six million
people are affected by the
actions performed by the uap and the letter
presentation of these actions is the
brand wap to perform this job
titanic several teams are formed
we had a team of designers
sketching photographers in av
he did an office called Catalan and in
second place we have in city of
mexico to an excellent designer
excellent teacher but better than everything
best friend gabriela rodríguez who has
been director of the design school in
fine arts and in your resume is
huge but there was a space and it was that
we are not landing it to reality
web so a local team is formed
formed by professors students
two workers of the design branch
to carry out this this task and
good again the project ask me to be
in front of that local team and that was
the second stone of my crisis
third the last but for me
the most significant because it hit me
family way in a good in my
family I was always very close to me
father
more than father always son relationship
we had a very good relationship
friends and especially of student teacher
where that role constantly changed
we teach each other and then a good
tell us when I am in this
situation they did not know what team is going to
suffer a very strong heart attack and this
I’m going to condition from that day and
until his last day his status as
life already has a had developed a
chronic heart disease that was going to have
in a very difficult situation and that
obviously affects the whole family not
had in constant urgency I did not have
phone earrings that something
could happen at any time
it was an emergency situation 24 7 that
well it was not the third stone of my
crisis but they were all and filled
blew my arm where all
and good up here and saw how
he developed a personal labor crisis
everywhere it was not raining
when a day like this from nothing like
magic as a cheap channel movie
I get the idea
miguel is nothing special you have
most special in the world does not hate you and does not
I know what it was if the inspiration already
I had not slept with a week or
I had 88 because I had the flu in that
then fire that revolution
revolution to my way of seeing life
at that moment and it was him the trigger was
the pull of the trigger that allowed me
enter a resolution process
crisis
that switch change so simple I
He made things look differently
as I say at that moment, a
crisis resolution process that does not
I knew what I was doing in that
moment but looking at it in hindsight
after some time achieved
synthesize this process by which you pass
in some very simple points and that
I am going to communicate now I am going to tell you
now point number one is that we
I am not a victim and nobody is
here is victim
often we judge our
Mexican society as a ball of
drawers of people who give pretexts for
do not do things and in my observation
even I am observing myself I think
It has a bit of truth
how many times we credit them
school in which we are the program
educational in which we are
how many times do we say if I had that
budget if I had that support if
I had that scholarship I would do better
but it’s not about victimizing and
as I said is something cultural
how many times do we prejudge you something
for being Mexican we already assume that
how many times when we have
something ordinary, something of low quality
even some imitation we say that
region 4 when we know that the region
4 obeys mexico from below
let’s take that that shirt off
be a victim
we have the opportunity to
change the things of changing our
and actually inside out
when we change everything else
will also change point number 2
focus there is a phrase that said very
continued
if you want to do many things one thing to
the time my knowledge of physics level
Two minute wikipedia tells us about
the principle of impenetrability and is
something that we always know two objects
they can not occupy the same space but
in a moment of crisis like the one
is living and as maybe someone from
here is coming added something this
principle two things and two tasks not
can occupy the same time in
our lives
we have to focus on not falling
mistakes like spreading efforts in
many areas and that all are left
incomplete
We must not fall into things like longer
had an immediate result left him
to what follows
that’s why it will not lead us to anything
let’s solve anything we will not move forward
at point number 3
communicate and it seems obvious but
it really is not
again to my example of working in a
communication office in an agency
of publicity communication what
you want to call
what is less sexist and is communication
I do not know if someone has had
opportunity to be in an office but
it seems more than office seems home
hamsters all run everywhere
nobody knows what you see people with two
phones all urges them today emerge
Jorge, I urge you, I do not know
I do not know what I urge laughs good and that
it happens because we do not communicate
I firmly believe that the world can be
save if he communicates to us and is that a
quick imagination exercise
how many divorces would be avoided if
couples communicated and families were
will communicate I do not know how good it is
that ‘s good it’s good that there are divorces not
I know how many boys and girls press
sanitized would not exist if
they will express if they dared to say something
I do not know how many patients would arrive
time to the hospital if they communicate what
it hurts before going to a macro level
how many wars would we avoid if
we reached agreement before seeing us
hits and is tweeting and good
applied to reality
I have 22 very simple ideas that are
similar but the variation allows me
divide it into two ones people do not know
what are you thinking
people are not obligated to know what
that you are thinking is impossible to
less with current technology
same one of those who follow after a while
they invented something not to know but not
HE
we need to communicate to say what
we thought and my second idea is going to tell them
very similar but not quite
when we decided to communicate
rather we do not know who listens to us
does not know what we were thinking
minute ago and is when we fall is
hey happens to me the shaft next to saying that
is there please no no it is that I do not
present you do not understand me
it’s not that they do not understand us, it ‘s that we do not
let’s understand communication is very
very important
four since we go into a dynamic
able to communicate do
we need to identify our support
and what he is referring to is something that to me
I personally had a hard time
because I had to debug and circulate people
to which maybe we are very
fond of very accustomed
I realize that you do not always have to
to be like that, people do not have to
fulfill all the roles all the time
how many times we demand from our
partner that nothing else we speak to you in
school today listen to me already told me
girlfriend
What do I care or the girlfriend help?
time I have work pending but I
I do not dedicate myself to that we should not give
roles to people who do not correspond
and that may require debugging them
cut a little temporarily or
even permanently in contact with
certain people and that’s not because they are
bad or toxic or why we
let’s not be but it’s healthy
the trees must be able to
keep growing and they must also grow
a little apart so that their roots
do not mix when of pure people
maybe what you do not need you stay
with what yes and now the important thing is
assign assigned roles to those people
that stay very well defined and
releases
you are going to be in my life at this stage
of crisis resolution had to be in
my work team in this resolution
of crisis
what will be its function that requires
of you and that’s what will take us
by a good way to get out of the
crisis
5
Transform difficulty
to tell you look for flowers in the shit
of the cows and it is difficult our
society is very has much taboo about
that of when there is a misfortune that
keep mourning you have to duck your head and
poor US
the tragedy good and therefore there is a lot
less but good we are recovering
of that but if it does happen we have to
keep the straw head we have to
lamenting the loss not
he sees us as insensitive he sees us as
we do not have the moral quality to
share in the circle I do not think that
it is not at that moment when we have
great learnings example of my
experience when a client was not
satisfied or that the criticism and
you can improve on it
when a project collapsed
because no way you have to learn value
to improve and do it well and above all
do it in time in the corridors of
hospital that the bible and pretty
time I learned that what we already discussed
that my problems are not the most
great and that you can always do something
by others in general
transform these difficulties into
opportunity to take learning from that
is the key to not repeat our
mistakes of the past
good to finish 65 points
someone is one not to victimize us 2
focus on what we are doing in
what we are solving 3
communicate 4 identify our support
and debug our circle and fifth
transform the difficulties in
opportunities and bring out the best in
problems of what we already got to hate
For our benefit
and well I do not know if it’s the best way
universal to see things but in
actually worked for me and that allows me
keep doing what I like to do
how to be here with you
today thank you very much
”
Be First to Comment