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El poder de las alianzas estratégicas | Constanza Corona Carrillo | TEDxBUAP


the strengths are in our

differences not in our similarities

since I was a little girl whenever

I grew up with this idea of ​​when I was going to

to be something I always had to do it

the best possible way

I had to commit 100 per

hundred in what I did and my commitment

it was not such

I preferred to say no thank you because it’s the

essence of who I am and at the end of

account is what is going to mark then all

your life as a child went to school

because he was always a perfectionist

I had that weight that was the girl of

10 is the girl that the pride of her

parents that at the end of the month

had an impeccable ticket then

many the best already imagine that weigh

if not so the brainiac of the

family as good as also the

little brain was lucky that when

they put me in teams because they put me

with those who were worth what they said

for tomorrow not only be clear said

oh well if you want to do it to me

it does not matter to me like a little girl

10 not to the anr they are going to say that already

I almost was that I was dying and I said

know I’m going to look for an alternative

that I alternate strength that I started to

do things by myself and then I

I started doing a person

individualist that is not the same to do

an independent independent person

have to say that they do not depend on others to

do things but individualist is

that you are the best you want

do things alone and you do not trust

nobody gets to such a point so much was the

stress that I was driving that

I even got sick and it goes against me

health did not let my parents

intervene you can not do you go

primary high school preparatory when

he came to the university because the

university is more than one free

will that your teachers tell you

you make your equipment

I want the project such date

and then I started thinking to see if I already

they are giving me the power to choose

to my team

Well, I’m going to choose a team that has my

same was objective and that complements me

then began to analyze my

mom my first classmates

semester at the end

we formed teams very parents were teams

multidisciplinary where everyone

had a different profile but here what

important is that we all went to the

same goal the goal of delivering

quality work and go with

excellence the matter

at the end it was reflected there I understood

it what has to do with the power

of the strategic alliances that is a

strategic alliance

many times or improve their classes

teachers mentioned them and me to me

every time they mentioned it they said ah

they already come with their variator jet they do not

I understood

Well, a strategic alliance is

the union of two entities with the objective

this one can get something successful and from

complement being that synergy and in

what we are not

good or we falter the person with the

what we are going to do is alliance because it is

good but eye has to do with who

we make that alliance there have been many

cases of companies that have taken

decisions but they have not been

correct and in which it has derived that

failed

you have to ask why I’m going to

make that alliance is alliance going to me

generate value

I’m going to read to reach my goal of

way sooner if these answers

they are positive forward if they are not

positive but says we can do the

positive goes but yes all are flat

negative

nyse

metal because that alliance tends to

fail in our daily life

we all have personal alliances can

be with parents with siblings with

the boyfriend or the girlfriend the husband the wife

and I can tell you about an alliance

staff that the best say to and what

absurd his his example no but to me

It has worked

I live here in Puebla alone with my

sister and always had now yes that

a fear of washing the bathrooms I do not like

wash the bathrooms and my brother does not

like to grab a broom and enjoy washing

the dishes did not and then they were always

the fights

we told him to see if you do not have

problems with washing the bathroom neither I nor

sweep and wash because we do not start from

bequeath us activities where that sounds to you

it’s to that phone where your parents are

and they tell you little children to make the end

they drop their daddies so they do not

they feel alone not and the house made a

I relax and now how do I do it?

scold that awaits us is very fast

activated alliance is not my brother and I

fast everyone does their homework

what is the objective of the two that the

house be clean so my dad does not

they come to us and they could not all here

we have an idea we have a project

some up business and what happens when

we started to start that idea

we see all the points that we have to

make me be the image

that gives of intellectual property

investment that worries all of us and

there are three slopes

we decide which one we take like this

we are when we see the list what

we have to do and so on and this how

you eat the first time I give

defeated

this is not for me what laziness when

I’m going to finish doing all this, not even what

I understand and oct

for the easy option because they know

I’m going to look for a job

4 I will dedicate all my hours to one

company and I will not worry second

option I think I was superb

people I felt the girl wonder and

as the saying goes, the one that covers a lot

little squeeze

I dedicate to foreign trade or

international logistics but I do not

go ask about the creativity of

design of this because I am a potato not

then why not leave it to

someone who does know

that’s where our third comes

which is looking for these allies

strategic someone that is good for

what we are requiring and is

complement each other

the decision then is in each of

us and how we wanted to take it

two years ago I had the opportunity to

go to the United States to a camp

entrepreneur on the part of the university

this camp because I had the idea that

all the boys that we went then

we execute is not our project

We met a lot of companies but

I also met many Mexican guys

of our age they were in states

already joined with their established companies

and I talking to them I said and

because they came here because they do not

mexico them

they all agreed on the same

answer is that mexico do not find

the opportunities to walk medea

how much they did not start saying that and that

that answer was constant because my

company I started to get frustrated I was going to see

having so much talent in our country

and that we are emigrating to

another to let him walk and that in the end

these are companies then of the others

countries are not Mexican companies although

the owner is Mexican

how can we make it so that

we ourselves do not blame anyone not

occupies the government that others

among ourselves as a society

help us get going this kind of

projects and they stay here in

Mexico

I also met an association

business that I was approved said to

the associations were kids of our

age but the vision they have is a

Collaboration vision where no

there is selfishness where we understand

all that if we are a community and if

we make this community a circle

virtuous

well therefore it has to go well for me

then breaking that paradigm is

difficult but yes you can

we have that association with several

college boys also because

we set ourselves the goal that it will bring

populate because it does not populate puebla we have

more than six million inhabitants of

which young people from 15 to 29 are more

of one million representing the 26

points 94 percent of society does not

poblano

we are the fifth state with the youngest

after the state of mexico of the df of

veracruz and jalisco and apart in puebla

many other converge

so states we have people from

Warrior

I am a warrior do not panic

we have people from Chiapas not from Tlaxcala

from veracruz then puebla needs

this kind of alliances a year ago and

medium

we brought this association to puebla and

at the beginning it was the fear of and if not and

if they do not share the vision that you

we want to convey what is it

what’s going to happen the good thing that everyone

those who are in within the community

they understood what we want

is what you want to try to do with

this

Today we are 85 members from 18 to 35

years of different profile

where are you the engineer at

global communication market

different but the important thing is that

We are all willing to support each other

I’m going to give you a case of success that in

the personal is a satisfaction both

professional as personal

I met a guy this guy has a

company that markets onyx its

company is seven years old

then it is not a recent company

creation

he works with ten families of

craftsmen between Cali and when I

I knew he told me hey hear what you

engaged in foreign trade

notice that I have had proposals and has

had clients other countries

I say and I do not encourage myself because this fear of

the unknown to me is what I

it does not advance

Imagine if it’s hard for me

sells here in baja california and we’re

in the same country because if he does not pay me

What am I going to do, not like I paid the

your craftsmen now think about jumping the

puddle

how am I going to eat it to a Frenchman not to

different parts of the world not having is

well I know what you are

saying and it is now yes that your

your company, it depends on

that you make good good alliances

contracts because there are contracts

international

we still think about putting to develop a

international contract your first customer

in france

then already oral elche and go I know that

You are very good

I trust you then let’s go to

let him walk after that in

December

We send the first container of from to

France

from there arises Costa Rica and from there

now we are about to open brazil

but what I want to give you to understand is

the importance of these alliances

strategic for me was like my 1st

job success because I was coming out

from the university then also

I did not know how great thing not but

I also had a company

logistics that supported me or that is

where I worked and 2 know that 10

families of artisans were going to see

benefited by this sale with that not

you get paid

that is not all the money in the world

means all this

loaiza satisfaction to say ten

families can have a better quality

of life because obviously if you

you sell abroad

the sale prices they are more

elevated to the craftsman he is paid more and

higher

you have to break that

paradigm

you have to start collaborating between

we ourselves once a teacher

said share no one is going to steal your

stupid idea and I stayed for this

it’s not stupid what I wanted

imply is that there are many times

that ideas stay in our mind

and do not let them run for lack

of tools for that fear of not

they are going to steal but ourselves

sometimes we steal it in the sense of

how do we not share

when you see someone and ties yourself

idea and if as because because of that those

people and their palliating of people

indicated for chatting

so I invite you here in

this room

let’s start to know who they have at

dock side is not your friend here I am

Seeing what they are but what they do

how can we add to the best the

person next to you can not

help directly because you do not have the

profile that you are that you require but

yes you can meet someone who can

help and he presents it to you and he had

I present such fulanito not but

obviously present in those people

Have confidence that they know they are

good at what they are doing

we need to create this network of contacts

that will lead us to the success of

our ideas our projects and of

our business and I say goodbye with

a phrase that has been a hymn for me

in these last years and the soles

I share and he says

the only time you should look towards

back is to see how far it has

come thank you very much

[Applause]

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