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Leave White Space & Ignite the Imaginations of Many | Lance Weiler | TEDxBroadway


I am going to be talking to you about

I am going to be talking to you about igniting the imagination of many and I

igniting the imagination of many and I

igniting the imagination of many and I want to start with a story an

want to start with a story an

want to start with a story an inspiration for myself as my son he’s

inspiration for myself as my son he’s

inspiration for myself as my son he’s he’s nine years old now and about I’d

he’s nine years old now and about I’d

he’s nine years old now and about I’d say a year and a half ago he comes to me

say a year and a half ago he comes to me

say a year and a half ago he comes to me and he says hey Dad would screen capture

and he says hey Dad would screen capture

and he says hey Dad would screen capture software and I say why do you want to

software and I say why do you want to

software and I say why do you want to know and he’s like well stampy cat uses

know and he’s like well stampy cat uses

know and he’s like well stampy cat uses it I’m like stampy who and he’s like

it I’m like stampy who and he’s like

it I’m like stampy who and he’s like stampy cat let me show you and so he

stampy cat let me show you and so he

stampy cat let me show you and so he brings me over and he shows me stampy

brings me over and he shows me stampy

brings me over and he shows me stampy cats videos on YouTube and stampy cat

cats videos on YouTube and stampy cat

cats videos on YouTube and stampy cat makes these let’s play videos and

makes these let’s play videos and

makes these let’s play videos and basically lets play videos are he’s

basically lets play videos are he’s

basically lets play videos are he’s playing Minecraft or roblox

playing Minecraft or roblox

playing Minecraft or roblox that’s my son’s avatar there and roblox

that’s my son’s avatar there and roblox

that’s my son’s avatar there and roblox and what my son sits down and does and

and what my son sits down and does and

and what my son sits down and does and starts doing with his friends he starts

starts doing with his friends he starts

starts doing with his friends he starts telling these stories and he starts

telling these stories and he starts

telling these stories and he starts building these things and these emergent

building these things and these emergent

building these things and these emergent kind of playground the sandbox of the

kind of playground the sandbox of the

kind of playground the sandbox of the game and I’m struck by the fact that he

game and I’m struck by the fact that he

game and I’m struck by the fact that he has no barrier to entry he’s telling

has no barrier to entry he’s telling

has no barrier to entry he’s telling stories and I’m standing here and it’s

stories and I’m standing here and it’s

stories and I’m standing here and it’s one too many but what does it look like

one too many but what does it look like

one too many but what does it look like learn that when we’re in a many-to-many

learn that when we’re in a many-to-many

learn that when we’re in a many-to-many world and how do we think about

world and how do we think about

world and how do we think about storytelling so if I think about a lot

storytelling so if I think about a lot

storytelling so if I think about a lot of the advancements that we’ve had in

of the advancements that we’ve had in

of the advancements that we’ve had in terms of technology and where we sit now

terms of technology and where we sit now

terms of technology and where we sit now a lot of the models are shaped through a

a lot of the models are shaped through a

a lot of the models are shaped through a rear view mirror you know we kind of

rear view mirror you know we kind of

rear view mirror you know we kind of march into the future as Marshall

march into the future as Marshall

march into the future as Marshall McLuhan says and at the digital

McLuhan says and at the digital

McLuhan says and at the digital storytelling lab which I’m a founding

storytelling lab which I’m a founding

storytelling lab which I’m a founding member and director of we explore new

member and director of we explore new

member and director of we explore new forms and functions of storytelling we

forms and functions of storytelling we

forms and functions of storytelling we look at story as a tool for education

look at story as a tool for education

look at story as a tool for education for healing look it as a way to connect

for healing look it as a way to connect

for healing look it as a way to connect people to mobilize and also to entertain

people to mobilize and also to entertain

people to mobilize and also to entertain some of the things that we do and one of

some of the things that we do and one of

some of the things that we do and one of the things that I wanted to talk about

the things that I wanted to talk about

the things that I wanted to talk about today is this notion of taking literary

today is this notion of taking literary

today is this notion of taking literary work and combining it with new emergent

work and combining it with new emergent

work and combining it with new emergent technology one of the pilots and

technology one of the pilots and

technology one of the pilots and programs that we run is called Sherlock

programs that we run is called Sherlock

programs that we run is called Sherlock Holmes in the Internet of Things

Holmes in the Internet of Things

Holmes in the Internet of Things it’s a massive collaboration there’s

it’s a massive collaboration there’s

it’s a massive collaboration there’s over 2,500 collaborators from 60

over 2,500 collaborators from 60

over 2,500 collaborators from 60 countries they’ve self-organized 150

countries they’ve self-organized 150

countries they’ve self-organized 150 events over the last two years what’s

events over the last two years what’s

events over the last two years what’s interesting about the project is we took

interesting about the project is we took

interesting about the project is we took the work of Arthur Conan Doyle when he

the work of Arthur Conan Doyle when he

the work of Arthur Conan Doyle when he was writing and serializing his work he

was writing and serializing his work he

was writing and serializing his work he was talking about new emergent

was talking about new emergent

was talking about new emergent technologies at the time he was talking

technologies at the time he was talking

technologies at the time he was talking about ballista

about ballista

about ballista six he was talking about process like

six he was talking about process like

six he was talking about process like non-contaminated crime scenes and he was

non-contaminated crime scenes and he was

non-contaminated crime scenes and he was talking about finger prints thumb prints

talking about finger prints thumb prints

talking about finger prints thumb prints so forth and so on local law enforcement

so forth and so on local law enforcement

so forth and so on local law enforcement was reading the serialization of that

was reading the serialization of that

was reading the serialization of that work and they were saying wow those are

work and they were saying wow those are

work and they were saying wow those are really good ideas we should actually

really good ideas we should actually

really good ideas we should actually adopt them so in a lot of ways the

adopt them so in a lot of ways the

adopt them so in a lot of ways the fiction was actually inspiring fact in

fiction was actually inspiring fact in

fiction was actually inspiring fact in addition to that what we did is we said

addition to that what we did is we said

addition to that what we did is we said well what if we combine this with the

well what if we combine this with the

well what if we combine this with the Internet of Things what if we use Arthur

Internet of Things what if we use Arthur

Internet of Things what if we use Arthur Conan Doyle’s work as a jumping-off

Conan Doyle’s work as a jumping-off

Conan Doyle’s work as a jumping-off point and what if we use it as a way to

point and what if we use it as a way to

point and what if we use it as a way to challenge authorship and ownership of

challenge authorship and ownership of

challenge authorship and ownership of stories but also use it as a way to

stories but also use it as a way to

stories but also use it as a way to examine the political and ethical issues

examine the political and ethical issues

examine the political and ethical issues of new emergent technology so we went to

of new emergent technology so we went to

of new emergent technology so we went to Lincoln Center and I convinced Lincoln

Lincoln Center and I convinced Lincoln

Lincoln Center and I convinced Lincoln Center to give us the plaza during the

Center to give us the plaza during the

Center to give us the plaza during the New York Film Festival and I said we

New York Film Festival and I said we

New York Film Festival and I said we want to create a massive connected crime

want to create a massive connected crime

want to create a massive connected crime scene and they said okay and so what we

scene and they said okay and so what we

scene and they said okay and so what we got so was we we worked and what was

got so was we we worked and what was

got so was we we worked and what was fascinating about the project was people

fascinating about the project was people

fascinating about the project was people came into the environment thinking that

came into the environment thinking that

came into the environment thinking that they were going to solve a crime

they were going to solve a crime

they were going to solve a crime thinking that we had established the

thinking that we had established the

thinking that we had established the crime scene placed all the objects all

crime scene placed all the objects all

crime scene placed all the objects all the clues were there and they were going

the clues were there and they were going

the clues were there and they were going to be Watson and Holmes we started

to be Watson and Holmes we started

to be Watson and Holmes we started thinking that way initially but it was

thinking that way initially but it was

thinking that way initially but it was we what we came to realize is that was

we what we came to realize is that was

we what we came to realize is that was the wrong direction entirely and the

the wrong direction entirely and the

the wrong direction entirely and the more that we opened it up into this

more that we opened it up into this

more that we opened it up into this amazing kind of collaborative space the

amazing kind of collaborative space the

amazing kind of collaborative space the more that people were engaged in what

more that people were engaged in what

more that people were engaged in what was happening what you’re seeing in

was happening what you’re seeing in

was happening what you’re seeing in these images are it’s interesting in

these images are it’s interesting in

these images are it’s interesting in this audience I think would appreciate

this audience I think would appreciate

this audience I think would appreciate this Lincoln Center says you cannot use

this Lincoln Center says you cannot use

this Lincoln Center says you cannot use masking tape to create the crime scene

masking tape to create the crime scene

masking tape to create the crime scene but we will give you actors so then what

but we will give you actors so then what

but we will give you actors so then what so then we had actors that were kind of

so then we had actors that were kind of

so then we had actors that were kind of out on the plaza and the stories that

out on the plaza and the stories that

out on the plaza and the stories that were shaped were shaped by the

were shaped were shaped by the

were shaped were shaped by the participants so strangers that did not

participants so strangers that did not

participants so strangers that did not know each other within an hour and a

know each other within an hour and a

know each other within an hour and a half had gone from not only creating the

half had gone from not only creating the

half had gone from not only creating the crime scenes placing all the objects

crime scenes placing all the objects

crime scenes placing all the objects placing all the clues and then solving

placing all the clues and then solving

placing all the clues and then solving it and then the individual that we had

it and then the individual that we had

it and then the individual that we had that was all dressed in black would

that was all dressed in black would

that was all dressed in black would pantomime the actual crime and then fall

pantomime the actual crime and then fall

pantomime the actual crime and then fall back into the position that they were

back into the position that they were

back into the position that they were found in what was amazing about that and

found in what was amazing about that and

found in what was amazing about that and what ignited the imagination was the

what ignited the imagination was the

what ignited the imagination was the fact that we did not we thought long and

fact that we did not we thought long and

fact that we did not we thought long and hard and we said okay you know what’s

hard and we said okay you know what’s

hard and we said okay you know what’s interesting why don’t we do something

interesting why don’t we do something

interesting why don’t we do something where we dress them in period but then

where we dress them in period but then

where we dress them in period but then we came the real

we came the real

we came the real the thing that was most powerful was by

the thing that was most powerful was by

the thing that was most powerful was by making them shadows whenever they would

making them shadows whenever they would

making them shadows whenever they would unmask at the end of the performance

unmask at the end of the performance

unmask at the end of the performance there was always an audible gasp because

there was always an audible gasp because

there was always an audible gasp because everybody projected on to them what they

everybody projected on to them what they

everybody projected on to them what they thought that person looked like so the

thought that person looked like so the

thought that person looked like so the other element of what we do with

other element of what we do with

other element of what we do with Sherlock Holmes in the Internet of

Sherlock Holmes in the Internet of

Sherlock Holmes in the Internet of Things is the idea of technology I love

Things is the idea of technology I love

Things is the idea of technology I love this quote by arthur c clarke you know

this quote by arthur c clarke you know

this quote by arthur c clarke you know any sufficient advancement in technology

any sufficient advancement in technology

any sufficient advancement in technology is indistinguishable from magic

is indistinguishable from magic

is indistinguishable from magic and i think that’s really true because

and i think that’s really true because

and i think that’s really true because when people go through the experience at

when people go through the experience at

when people go through the experience at Lincoln Center they are moved through

Lincoln Center they are moved through

Lincoln Center they are moved through with a Dosan that is a rotary phone that

with a Dosan that is a rotary phone that

with a Dosan that is a rotary phone that connects them to Scotland Yard that

connects them to Scotland Yard that

connects them to Scotland Yard that rotary phone connects to Watson so it’s

rotary phone connects to Watson so it’s

rotary phone connects to Watson so it’s AI enabled it knows where it is in the

AI enabled it knows where it is in the

AI enabled it knows where it is in the plaza it interacts with different

plaza it interacts with different

plaza it interacts with different technology that it encounters and we

technology that it encounters and we

technology that it encounters and we took the viewpoint of an incompetent

took the viewpoint of an incompetent

took the viewpoint of an incompetent Scotland Yard and so when they when they

Scotland Yard and so when they when they

Scotland Yard and so when they when they call there they’re dealing with somebody

call there they’re dealing with somebody

call there they’re dealing with somebody who’s incompetent they’re always try it

who’s incompetent they’re always try it

who’s incompetent they’re always try it once they get it on track they’re able

once they get it on track they’re able

once they get it on track they’re able to kind of bring them back and bring

to kind of bring them back and bring

to kind of bring them back and bring them to focus on the case so they act

them to focus on the case so they act

them to focus on the case so they act like they’re their superiors come by and

like they’re their superiors come by and

like they’re their superiors come by and they said here’s the results from the

they said here’s the results from the

they said here’s the results from the crime lab that you need so the thing

crime lab that you need so the thing

crime lab that you need so the thing that’s also important to us is this idea

that’s also important to us is this idea

that’s also important to us is this idea of creating empathetic spaces and

of creating empathetic spaces and

of creating empathetic spaces and simulations we did this with a project

simulations we did this with a project

simulations we did this with a project that was called my sky is falling I am

that was called my sky is falling I am

that was called my sky is falling I am met a small NGO that works with kids who

met a small NGO that works with kids who

met a small NGO that works with kids who age out of foster care I didn’t know

age out of foster care I didn’t know

age out of foster care I didn’t know anything about the subject but when I

anything about the subject but when I

anything about the subject but when I heard the stories it sounded like it was

heard the stories it sounded like it was

heard the stories it sounded like it was science fiction to me so we gathered a

science fiction to me so we gathered a

science fiction to me so we gathered a number of kids who had aged out either

number of kids who had aged out either

number of kids who had aged out either at the age of 18 or 21 out of the foster

at the age of 18 or 21 out of the foster

at the age of 18 or 21 out of the foster care system and I matched them with my

care system and I matched them with my

care system and I matched them with my graduate students together they crafted

graduate students together they crafted

graduate students together they crafted the science fiction experience that

the science fiction experience that

the science fiction experience that mixed immersive theater with

mixed immersive theater with

mixed immersive theater with role-playing with with new emergent

role-playing with with new emergent

role-playing with with new emergent technology like the Internet of Things

technology like the Internet of Things

technology like the Internet of Things that when somebody would go through the

that when somebody would go through the

that when somebody would go through the experience they would they would hit

experience they would they would hit

experience they would they would hit these beats so they would come to

these beats so they would come to

these beats so they would come to realize what somebody who’s aging out

realize what somebody who’s aging out

realize what somebody who’s aging out feels emotionally and so I worked with

feels emotionally and so I worked with

feels emotionally and so I worked with data scientists and anybody that went

data scientists and anybody that went

data scientists and anybody that went through the experience wore a bracelet

through the experience wore a bracelet

through the experience wore a bracelet that tracked their emotions through it

that tracked their emotions through it

that tracked their emotions through it and so what we ended up doing was

and so what we ended up doing was

and so what we ended up doing was mapping that experience and normally in

mapping that experience and normally in

mapping that experience and normally in research you have pre survey post survey

research you have pre survey post survey

research you have pre survey post survey audio video transcription we had 26

audio video transcription we had 26

audio video transcription we had 26 different feedback loops in this

different feedback loops in this

different feedback loops in this experience that would

experience that would

experience that would based upon decisions that’s an example

based upon decisions that’s an example

based upon decisions that’s an example of the mapping and the bridging of the

of the mapping and the bridging of the

of the mapping and the bridging of the actual branching of the experience and

actual branching of the experience and

actual branching of the experience and then the thing that says Tim is actually

then the thing that says Tim is actually

then the thing that says Tim is actually tracking his experience throughout the

tracking his experience throughout the

tracking his experience throughout the journey that he takes as we go forward

journey that he takes as we go forward

journey that he takes as we go forward we’re working to build an empathy lab

we’re working to build an empathy lab

we’re working to build an empathy lab with refinery29

with refinery29

with refinery29 and we’re taking that narrative of what

and we’re taking that narrative of what

and we’re taking that narrative of what a silicon accelerator is which is

a silicon accelerator is which is

a silicon accelerator is which is usually intended to be kind of a

usually intended to be kind of a

usually intended to be kind of a capitalistic view on building a product

capitalistic view on building a product

capitalistic view on building a product or a service and we’re looking and we’re

or a service and we’re looking and we’re

or a service and we’re looking and we’re saying how can we create an accelerator

saying how can we create an accelerator

saying how can we create an accelerator to accelerate empathy so we have a

to accelerate empathy so we have a

to accelerate empathy so we have a cohort of different projects that were

cohort of different projects that were

cohort of different projects that were working with that are touching on this

working with that are touching on this

working with that are touching on this idea of shared realities in regards to

idea of shared realities in regards to

idea of shared realities in regards to filter bubbles and algorithms that have

filter bubbles and algorithms that have

filter bubbles and algorithms that have empathy this notion of social emotional

empathy this notion of social emotional

empathy this notion of social emotional learning and early education looking at

learning and early education looking at

learning and early education looking at empathetic care within health looking at

empathetic care within health looking at

empathetic care within health looking at performing statistics which I’ll talk

performing statistics which I’ll talk

performing statistics which I’ll talk about in a moment is looking at this

about in a moment is looking at this

about in a moment is looking at this notion of how can you be part of

notion of how can you be part of

notion of how can you be part of reinventing the juvenile justice system

reinventing the juvenile justice system

reinventing the juvenile justice system Republic Media is kind of looking at

Republic Media is kind of looking at

Republic Media is kind of looking at this notion of love and radical radical

this notion of love and radical radical

this notion of love and radical radical love and compassion and politics which

love and compassion and politics which

love and compassion and politics which feels like it’s needed and then the

feels like it’s needed and then the

feels like it’s needed and then the afro-futurist writers room is kind of

afro-futurist writers room is kind of

afro-futurist writers room is kind of looking and saying how can teens in

looking and saying how can teens in

looking and saying how can teens in Harlem and in South Central craft a new

Harlem and in South Central craft a new

Harlem and in South Central craft a new reality

reality

reality how can they be part of a narrative

how can they be part of a narrative

how can they be part of a narrative process part of a storytelling process

process part of a storytelling process

process part of a storytelling process that allows them to reclaim that

that allows them to reclaim that

that allows them to reclaim that narrative so as an example this notion

narrative so as an example this notion

narrative so as an example this notion of designing with and four is really

of designing with and four is really

of designing with and four is really fascinating in the case of performing

fascinating in the case of performing

fascinating in the case of performing statistics you have a group of

statistics you have a group of

statistics you have a group of incarcerated youth who are working in

incarcerated youth who are working in

incarcerated youth who are working in conjunction with law enforcement this

conjunction with law enforcement this

conjunction with law enforcement this has been deployed in Richmond Virginia

has been deployed in Richmond Virginia

has been deployed in Richmond Virginia where these incarcerated youth are

where these incarcerated youth are

where these incarcerated youth are building training programs for law

building training programs for law

building training programs for law enforcement so it’s been deployed and

enforcement so it’s been deployed and

enforcement so it’s been deployed and it’s trained their training 700 law

it’s trained their training 700 law

it’s trained their training 700 law enforcement officers in Richmond

enforcement officers in Richmond

enforcement officers in Richmond Virginia the way that they’re doing that

Virginia the way that they’re doing that

Virginia the way that they’re doing that is in these shots here they’re rewriting

is in these shots here they’re rewriting

is in these shots here they’re rewriting records together they’re rewriting the

records together they’re rewriting the

records together they’re rewriting the record that led them to incarceration

record that led them to incarceration

record that led them to incarceration and they’re using narrative and

and they’re using narrative and

and they’re using narrative and speculative futures to reimagine the way

speculative futures to reimagine the way

speculative futures to reimagine the way that that record

that that record

that that record could have gone what if that story was

could have gone what if that story was

could have gone what if that story was different what if the the inciting

different what if the the inciting

different what if the the inciting incident was handled in a different way

incident was handled in a different way

incident was handled in a different way where would they end up and what would

where would they end up and what would

where would they end up and what would that you know that prison to pipeline

that you know that prison to pipeline

that you know that prison to pipeline what does that look like and how can

what does that look like and how can

what does that look like and how can they change it they do interesting

they change it they do interesting

they change it they do interesting things where they take the performance

things where they take the performance

things where they take the performance and they use it the one thing that

and they use it the one thing that

and they use it the one thing that they’ve noted is it’s much easier to get

they’ve noted is it’s much easier to get

they’ve noted is it’s much easier to get a permit for a parade than it is for

a permit for a parade than it is for

a permit for a parade than it is for protest so what they do is they take the

protest so what they do is they take the

protest so what they do is they take the artwork from the students and they take

artwork from the students and they take

artwork from the students and they take it out into the streets they also do

it out into the streets they also do

it out into the streets they also do this really amazing thing where they

this really amazing thing where they

this really amazing thing where they they build out and you’ll see there in

they build out and you’ll see there in

they build out and you’ll see there in the image that’s a solitary confinement

the image that’s a solitary confinement

the image that’s a solitary confinement cell they they use Plexiglas and they

cell they they use Plexiglas and they

cell they they use Plexiglas and they take the words and they etch in the

take the words and they etch in the

take the words and they etch in the words of the youth they use spoken word

words of the youth they use spoken word

words of the youth they use spoken word they’re doing interesting things with VR

they’re doing interesting things with VR

they’re doing interesting things with VR and they’re bringing the artwork into

and they’re bringing the artwork into

and they’re bringing the artwork into the world and allowing people to step

the world and allowing people to step

the world and allowing people to step into it I think what’s important when we

into it I think what’s important when we

into it I think what’s important when we look at the work that we do at the

look at the work that we do at the

look at the work that we do at the digital storytelling lab at Columbia

digital storytelling lab at Columbia

digital storytelling lab at Columbia University is we look to say how can we

University is we look to say how can we

University is we look to say how can we take Story design and play and use it as

take Story design and play and use it as

take Story design and play and use it as a way to create these environments that

a way to create these environments that

a way to create these environments that allow people to go further than they

allow people to go further than they

allow people to go further than they thought was possible there’s a story

thought was possible there’s a story

thought was possible there’s a story that I love and I don’t know if it’s

that I love and I don’t know if it’s

that I love and I don’t know if it’s urban folklore or not but I loved it and

urban folklore or not but I loved it and

urban folklore or not but I loved it and I wanted to leave you with it is that

I wanted to leave you with it is that

I wanted to leave you with it is that when Kennedy gave the challenge to send

when Kennedy gave the challenge to send

when Kennedy gave the challenge to send the first man to the moon he he

the first man to the moon he he

the first man to the moon he he basically said by the end of the decade

basically said by the end of the decade

basically said by the end of the decade we’re going to have a man on the moon

we’re going to have a man on the moon

we’re going to have a man on the moon the the story goes that what NASA did

the the story goes that what NASA did

the the story goes that what NASA did was the first thing they did was threw a

was the first thing they did was threw a

was the first thing they did was threw a huge party they had no idea how they

huge party they had no idea how they

huge party they had no idea how they were going to do this right they just

were going to do this right they just

were going to do this right they just had somebody circumvent the globe and

had somebody circumvent the globe and

had somebody circumvent the globe and this idea of being able to propel

this idea of being able to propel

this idea of being able to propel somebody up to a rock and then slingshot

somebody up to a rock and then slingshot

somebody up to a rock and then slingshot them back seemed impossible so they

them back seemed impossible so they

them back seemed impossible so they throw this party in there they’re

throw this party in there they’re

throw this party in there they’re they’re drinking and they’re eating and

they’re drinking and they’re eating and

they’re drinking and they’re eating and then they say okay well let’s imagine

then they say okay well let’s imagine

then they say okay well let’s imagine that the astronauts just came through

that the astronauts just came through

that the astronauts just came through that door how did they get here you know

that door how did they get here you know

that door how did they get here you know whoa a van picked them up okay well

whoa a van picked them up okay well

whoa a van picked them up okay well where did the van pick them up was it a

where did the van pick them up was it a

where did the van pick them up was it a hard or soft landing and they worked

hard or soft landing and they worked

hard or soft landing and they worked their way all the way back to the launch

their way all the way back to the launch

their way all the way back to the launch so the reverse engineer did so instead

so the reverse engineer did so instead

so the reverse engineer did so instead of getting caught up with like oh the

of getting caught up with like oh the

of getting caught up with like oh the heat shields won’t work no but no but no

heat shields won’t work no but no but no

heat shields won’t work no but no but no we tried that they embraced and this

we tried that they embraced and this

we tried that they embraced and this audience obviously knows this yes end

audience obviously knows this yes end

audience obviously knows this yes end right they embraced yes and thinking and

right they embraced yes and thinking and

right they embraced yes and thinking and they used it

they used it

they used it a way to design their way into the

a way to design their way into the

a way to design their way into the future and so when we look at story we

future and so when we look at story we

future and so when we look at story we think is there a way that story can be

think is there a way that story can be

think is there a way that story can be used that can be something that allows

used that can be something that allows

used that can be something that allows us to be more connected to the world

us to be more connected to the world

us to be more connected to the world around us and at the same time allows us

around us and at the same time allows us

around us and at the same time allows us to be part of what that story is

to be part of what that story is

to be part of what that story is so to me this idea of igniting the

so to me this idea of igniting the

so to me this idea of igniting the imagination of many is this challenge

imagination of many is this challenge

imagination of many is this challenge friction point that’s fascinating

friction point that’s fascinating

friction point that’s fascinating because you have this element of where

because you have this element of where

because you have this element of where okay what is it like when you give away

okay what is it like when you give away

okay what is it like when you give away control of something and there’s a

control of something and there’s a

control of something and there’s a number of principles that we’ve used

number of principles that we’ve used

number of principles that we’ve used that we’ve come up with over the course

that we’ve come up with over the course

that we’ve come up with over the course of the shaping of these projects the

of the shaping of these projects the

of the shaping of these projects the first is the idea of the trace the

first is the idea of the trace the

first is the idea of the trace the participant can see themselves in the

participant can see themselves in the

participant can see themselves in the story granting agency is this idea of

story granting agency is this idea of

story granting agency is this idea of individual versus group and back and

individual versus group and back and

individual versus group and back and forth leaving room for people to go back

forth leaving room for people to go back

forth leaving room for people to go back and forth within the experience a

and forth within the experience a

and forth within the experience a thematic frame Sherlock Holmes is a

thematic frame Sherlock Holmes is a

thematic frame Sherlock Holmes is a perfect example people understand what a

perfect example people understand what a

perfect example people understand what a mystery is and the tropes associated and

mystery is and the tropes associated and

mystery is and the tropes associated and serendipity management is the value of

serendipity management is the value of

serendipity management is the value of white spaces leaving white space and the

white spaces leaving white space and the

white spaces leaving white space and the design that you do so figure out how you

design that you do so figure out how you

design that you do so figure out how you can leave white space I think if you

can leave white space I think if you

can leave white space I think if you leave that white space you’ll ignite the

leave that white space you’ll ignite the

leave that white space you’ll ignite the imagination of many thank you very much

imagination of many thank you very much

imagination of many thank you very much [Applause]

[Applause]

[Applause] [Music]

”

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