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Mon chemin vers le design | Olivia PUTMAN | TEDxÉcoleCentraleLyon


[Applause]

Hello

my name is olivia putman I am

designer then if we wanted to

caricature we will tell you that

many personalities from the world of

art and design have staked my

course but almost exclusively

this is for the wikipedia page

today

I want to think of all

people who counted they

will remain anonymous at times

innocuous that eventually became

decisive and at the meeting with

objects that makes us dream like those

that I spotted for example for my

mother when I was little and she

sent me as a Girl Scout in

flea aisles to spot the

blue objects she was doing the

collection

because for me the design is a

dating story I have a

absolute conviction

the inspiration comes from the sum of

experience meetings that you have

could have

so I was lucky to have

several professional lives that

allowed me to acquire full

experience full of vision is

obviously full of encounters then the

first of the meetings I did

it’s obviously the one I did

with my mother then my mother andree

putman it was an incredible woman

she became a design icon

despite herself it was the kind of mother

to bring you to see a pink concert

floyd

when you have worked five years

sixteen hours a day turn your

school holidays on a construction site visit

and when she met me at the palace and

that I was 14 years old then for those who

do not know what the nightclub is

of the 80s the only word she had

the next day it was darling

I hope you enjoyed yourself

then more than an education it’s a

vision of the world that she offered me and

like a long thread

I learned a lesson from each

meets an inspiration at the sorbonne

in the 80s I made a

art history license I loved

juggle between impact painting

Chinese Gothic art

but it’s the encounter with

people who pushed me to leave

college to create an association factory

ephemeral who would recover from

abandoned places and transform them

in artists’ studios

so we transformed a factory

buttons a hospital in art center

so it was fun you have to imagine

the showroom in the old block

operative and it was wonderful

it was my first cdi and the

possibility to make architecture

while staying out of the frame

I am convinced that the DNA of the

creation will come from this sum of

things I mentioned previously

the first time I endorsed the

designer costume it was for

nespresso a brand you know

all

he is launching an international competition for

imagine their new cup then face

casting is typically a project

in which one can be petrified

I decided to accept it as a

challenge cd project wonderful because we

know that your creation

if you are restrained is going to be between

hands of people tat and I

decided to come back to my experience

I have always been passionate about

people I like to watch people

and in front of my blank page I got

remembered a scene I’m sitting at

a coffee terrace and I see a

running server is obviously the

task overturns i think that all the

world has already experienced a scene like

that and I told myself first idea

why not offer a suitable cup

to the servers because they go from all

way always run so I

worked on the ergonomics of the cup

and then second idea but it’s

obviously looking at this object a the

capsule

still a very remarkable object

well drawn which became the emblem of

the mark in me what I find in

more fascinating is that at the bottom we put

coffee in a capsule and we have

is almost a sociological act

today it’s the business leaders

lawyers who offers you to make a

coffee before they asked for

assistants to d so i wanted to

to pay homage to this innovation that

changed the report of these meetings

rank in more friendly moments

more friendly and I took the

capsule is just transform jelly

piled up as you can see that

make a cup then its beveled base

has been a boon to me since it

allowed a lighter cup in the

saucer you know what

it’s wonderful I loved it

been retained and that’s how my

drawing ended up in the hands

of millions of people from sao paulo to

tokyo

which is amazing when we draw

an object is finally the

find by chance on his way

because drawing an object has thrown

a bottle at the sea a cc you it’s

users who will decide on his

destiny and finally the most ideas

basic are often the most just

so I can not not evoke a

picks up a job my mom did

for christofle for a collection of

jewelry she took a ring and she has it

simply twisted and since the year 2000

it remained the bestseller of the house

so we do not meet only

people we meet brands of

stories but also know-how

when I had the chance to work

for the lique then the league is a

wonderful crystal house where

every object is going to be an ode to work

of every worker arrived as

artistic director there it was

not obvious because I wanted to bring

of innovation respect the tradition

and I offered them to do a

lighting collection

so to train me g

wanted to spend time in the

manufacture exchange with the

different workers on his

know-how quite complex and it’s at

during one of these visits that I have

spotted as abandoned in a point

discarded a spare part that

I found wonderful and at the

May factory disused way

this object inspired me I decided

to make it the center of my creation

then there is me it is true that we will you

say in design we will not tell me

that they meet that replaces the

technicality of the job the notions there are

notions of two materials of

techniques of heaps of things to

learn

I’m actually learning

to admit it every day and I love

then learn for example I picked up

studies to become a landscaper

during my youth adventure in

contemporary art and it was

wonderful so there I learned all

the names of flowers and trees my Latin

it’s funny because we often say

Latin a dead language

but in fact she is absolutely

international when it comes to going

designate the plants to the four

corners of the world and so especially be

landscape is to accept to play with

loads of constraints

if you have a friend who wants a baobab

in his garden next to lyon he

just have to explain to him that it’s not

possible

and so these constraints in fact it’s

interesting because if the design is

a world of freedom of openness

a world where we will have to accept

a lot of constraints

and it is in this spirit that I have

realized a collection of furniture

to put points as with a

very particular constraint on

which one worked with my

teams that were the average basket the

nobody who goes on his computer for

buy furniture

I respected the blow the production etc

and I managed to imagine this

mobile collection

refined and simple affordable

because if the constraints did not exist

we would not have this framework and I think

that it’s important to have a framework

in which we will be able to express this

freedom then when we draw

places too we have a lot of constraints

when I build a place there is a

program with spacing constraints

use of each piece then one day

I built an office building

on the fields-elysées alas the

program was quite particular

since they were halls

meeting but then halls

meetings on all floors in

mess and once again I

decided to start from my experience and I

I was told we do we all lived

endless meetings

so why not think about comfort

why not think of offering a place

where it would be good to be talked about

to the president of this federation and

I will propose to draw a club

so sorry ap club where we will dance

but a club where we will meet

differently we are more poorly installed

on an uncomfortable chair in a

dismal room but comfortably

installed in a backpack sofa and a

bar

brief recently he was still telling me that

this is the room where there are the most

changes the quality of trade in

party has been improved by

postures and I think that’s

interesting to see finally that the

design can also make it possible to change

the daily life of people

I have the chance to travel also for my

work which allows me to go right

in some countries to discover

cultures discover traditions

discover tastes from the visions of the

world

me what I like is the design of the

miscegenation the one that will combine the

cultures and I remember this

encounter completely improbable in

a chili farm I was drawing a

lounge in santiago with a weaver in

makes a carpet weaver and our

completely crazy exchanges for

get to get a drawing that brings together

ray our two cultures

so here are some elements of my

crossroads that are mostly

dating because I think good

that wanted understood huh I resumed

the family business without it being

my destiny the arranged andree putman is

as it has become for ten years

almost today the putman studio

in me I did not want at all

to be the daughter of my crazy desire

to accept that a new challenge

created this proposal that my mother would

did she was 84 years old she

was still working and she told me

it would be time to come to

we

it’s an extraordinary day because

I had this wonderful feeling of being

in my place as if everything I had

done previously she likes to serve to

lead this recognized studio

internationally

because that’s when I open waters

ascend by accumulating experiences

I am in continuous training

permanent and I want to say that

whatever our formations may be a

day accept to change lanes

imagine that it is still possible there

have to open your eyes

open your ears and accept

challenges is the last of them

it was to be there with you for me

tell in 12 minutes thank you

[Applause]

[Music]

[Applause]

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